Month: April 2025

Why In-Stream Video Ads Are Dominating in 2025

In today’s fast-scrolling, content-saturated world, one ad format continues to dominate attention: video. But simply pressing play simply isn’t enough—in-stream video ads deliver the impact brands need to cut through

Think Email Is Dying? Think Again. Here’s Why Email Remains the Backbone of Digital Marketing

In a world dominated by social media, instant messaging, and AI-powered technology, email continues to be resilient, reliable, and remarkably effective. Since the first message sent in 1971, email has

New Study Reveals AI-Powered Search Engines are ‘Flawed Answer Machines’

AI-powered search engines like ChatGPT and Google’s AI Overviews continue to revolutionize how we access information—but at what cost? As reliance on artificial intelligence grows, so does the risk of

3 Lessons to Grow Your Instagram Account in 2025

Instagram may have started as a way to connect with friends—today, marketers use the growing hub for business activity. From shoppable posts to embedded product links, Instagram has transformed how

Is SEO Dead? Not Even Close—Here’s Why It Still Matters in 2025

Watch digital marketing headlines long enough and you’ll spot the usual suspects—“SEO is dead!” Bold claims like that flood the internet, chasing clicks. But let’s set the record straight. Search