Tag: Return on Ad Spend (ROAS)

Effectively Analyzing PPC Performance Metrics Made Easy

Pay-Per-Click (PPC) advertising is a cornerstone of digital marketing. Whether you’re looking to boost traffic, increase conversions, or drive revenue, PPC campaigns offer an immediate way to connect with potential

Using Negative Keywords in Amazon Advertising

When launching Amazon advertising campaigns, every single click is like a potential golden ticket! Advertisers are on a quest to maximize their ROI, targeting the most relevant audience to strike

Amazon Advertising: Your Essential Glossary Acronyms & Terminology

Why are so many brands obsessed with Amazon? Simple – it’s the largest customer-based eCommerce platform ever created. Amazon generated $386 billion revenue in 2020, making it the third largest

Should I Use Branded Keywords?

Identifying, analyzing, targeting, and ranking for keywords are critical steps to any SEO or PPC campaign’s success. After all, the keywords you aim for will determine the audience demographic you

Premiere Creative’s Approach to Amazon Advertising

Unless you’ve had your head buried in the sand these last few years, you’ve no doubt noticed Amazon Advertising rocketing onto the world stage and threatening the Google and Facebook

How to Win with Amazon’s Marketing Platform

As Amazon continues to tighten its grip around global e-commerce, advertisers flock to its exploding advertising platform with massive budgets and uncertain expectations. Although Amazon delivers customers at unmatched scale, advertisers find