Big or small, staying relevant in the 21st century seems daunting. Consumers face more than 6,000 messages per day! As a small business owner, you have to level the playing
Did you know 65% of consumers conduct online research before making a purchase? That’s right! Consumer habits continue to move away from browsing brick and mortar locations, now relying on
On average, Google generates close to 3.5 billion searches every day. Talk about working overtime! Many of these searches relate to consumers seeking information about local businesses or restaurants. Therefore,
Virtual assistants like Siri, Alexa, and Cortana have completely transformed the way in which people seek out information. Instead of going to a search engine such as Google or Bing
According to Content Marketing Institution, healthcare marketers use social media less often than other marketers. But in the digital age, healthcare providers cannot afford to neglect a presence on social
In regards to engagement and active users, Google+ pales in comparison to social media giants such as Facebook and Twitter. Recently, Google streamlined Google+ to focus more on collections and
Social media is now an instrumental tool in branding, as well as becoming increasingly connected and interdependent with Search Engine Optimization (SEO). By utilizing appropriate social media platforms, you can
Whom do we trust when making a consumer decision? Friends and family still reign supreme according to the latest Nielsen Global Trust in Advertising Report, with over 80% of respondents
Many businesses live in fear of negative online reviews and comments from disgruntled customers. With the lightning speed and easy accessibility of social media, anyone who has had a bad
Online privacy and discretion seem to be a major focus for people these days, as the pendulum starts to swing regarding personal information available online. It was reported by Search