Tag: Bounce Rate

4 Factors Influencing Your Website’s Bounce Rate

Increasing traffic to a website is a common goal among digital marketers; detailed strategies and tactics are created with the intention of attracting new visitors. After all, more web traffic

What is Ghost Referral Spam in Google Analytics?

If you have looked at your Google Analytics recently and gotten excited about a spike in referral traffic, you might be celebrating too early. Once you investigate deeper, you may

Website Layout vs. Content: Which Brings More Traffic?

Google Instant Preview allows users to see a small screenshot of your website before choosing a search engine result. Do users read the tiny text, or look at a visual?

Email Marketing Tracking

Now that you’ve built your email marketing campaign, it’s time to blast it out to your email database. Whether you’ve built the HTML yourself, or you’re using an newsletter marketing

Importance of Analytics for SEO

Once you have finished inserting keywords in the individual pages of your website, you will need to keep track of your web marketing progress. Search engines routinely index and re-index