How to Succeed Using A/B Testing
Have you ever been unable to pick an image for a Facebook ad? Or maybe you’re stuck deciding on a catchy tagline? If you plan on beginning a marketing campaign
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Tag: Audience Targeting
What Marketers Must Know About LinkedIn Ads
As one of the top networks for business-to-business marketing, LinkedIn offers brands powerful advertising functions to reach audiences in a niche industry. While many marketers invest in Facebook and Twitter
How to Increase Engagement with Facebook Visual Ads
With the continuous integration of business and technology, advertisers now rely on social media platforms such as Facebook to promote their businesses and appeal to the masses. The right image
How to Use Facebook for Healthcare Advertising
According to Content Marketing Institution, healthcare marketers use social media less often than other marketers. But in the digital age, healthcare providers cannot afford to neglect a presence on social
What is a Landing Page?
As an essential component of any well-crafted marketing strategy, landing pages act as “landing pads” for prospects visiting your brand’s website. Whether you intend to generate leads, sell products, or
How to Use Facebook’s Targeting Options
Facebook stands as one the most powerful digital advertising platforms for propelling businesses across the social media landscape. According to HootSuite, “On Facebook, mobile ads have 9.1x higher click-through rate;
How to Create a LinkedIn Ad
LinkedIn is an invaluable tool to connect with like-minded individuals in your industry. In addition to being a powerful networking tool, LinkedIn is ideal for B2B advertising because it offers
How Businesses Can Reach Fans on Facebook
Do you ever wonder exactly how successful your business’ Facebook posts are? Many brands aren’t utilizing Facebook’s full potential because they are unaware of the incredibly useful instruments available to
How Businesses Can Increase Facebook Engagement
Many businesses underestimate the marketing power that Facebook can provide. According to Brandwatch, Facebook is currently the most popular social media platform with roughly 1.71 billion monthly active users; therefore,
Why Your Facebook Ads are Failing
Facebook is one of the top social media platforms to utilize for B2B marketing. This comes as no surprise as reports show that over 25 million small businesses integrate this