Tag: Audience Targeting

A Quick Look into Amazon Streaming TV Ads 

Picture an advertisement for your business, in the commercial breaks of prime-time Thursday night football. Such a scenario sounds like a dream to any company, as entertainment from the gridiron

Amazon Advertising Comparison: A Detailed Analysis of Sponsored Products, Sponsored Brands, and Sponsored Display

Unleashing a spectrum of potent advertising platforms, Amazon provides a playground of possibilities for brands and sellers eager to amplify their online footprint. Navigating this terrain demands skill, especially when

CTV Advertising: How Brands Can Embrace the Future of Television Advertising

The shift towards streaming services and the increasing adoption of CTV devices by households reshaped the way people consume content. This trend has caught the attention of brands, prompting them

Using A/B Testing for Maximum Digital Performance

Serif or San Serif? Big, bold, restrained, or classic? An official product shot or a User-Generated Image? In the fast-paced world of digital marketing and product development, you have a

3 SEO Strategies to Use on TikTok

Move aside Google because TikTok now reigns supreme as Gen Z’s go-to search engine. You read that right! According to current trends, 40% of today’s youth prefer to use the

The Top Social Media Platforms for Marketing in 2023

Social media is more important than ever in accessing pop culture, news access, and marketing. Social media marketing proved extremely effective for multiple big and small companies such as Coca-Cola,

Never Overlook TikTok as a Marketing Tool

Never underestimate the sheer power of social media, particularly TikTok! Social media is a wonderful place to connect with customers and present your advantageous services to a new wave of

Your Guide to Search Retargeting

A customer with a need and a brand with a product that fulfills that demand is a match made in heaven. But online advertisements must first survive scroll-throughs by thousands

Your Guide to Amazon Attribution

We’re here to help you become an expert at using Amazon Attribution and explain everything you need to know to take your marketing efforts to the next level. Obviously, it

Maximize People Also Ask & How-To Keywords on SERPs

Google overwhelmingly dominates the search engine market, maintaining over 92% of the market share as of June 2021. Let’s put that into perspective — an estimated 227 million Google searches