Category: Paid Advertising

Using Negative Keywords in Amazon Advertising

When launching Amazon advertising campaigns, every single click is like a potential golden ticket! Advertisers are on a quest to maximize their ROI, targeting the most relevant audience to strike

Modern Meta Advertising Updates

Nothing short of highly influential, Mark Zuckerberg’s Meta (Facebook) solidified itself as an advertising necessity in today’s digital society. Businesses looking to reach their target audience – especially if they

Amazon Prime Day 2024: How Sellers Can Prepare

Prime Day 2024 is predicted to be one of Amazon’s biggest eCommerce events of the year. In July 2023, Amazon Prime members purchased more than 375 million items worldwide, making

Navigating Amazon Deals: A Seller’s Guide to Boosting Revenue

As a 1P or 3p seller, sifting through the many types of Amazon deals and promotions can feel overwhelming. This blog will equip you to leverage these deals effectively and

Unlocking Advertising Success: A Comprehensive Guide to Campaign Targeting Methods

In the dynamic realm of digital advertising, precision is crucial. Every click, every impression, and every conversion count towards the ultimate goal of driving revenue and growth. This blog will

How AI Will Shape PPC Advertising in 2024 and Beyond

As we speed through 2024, we keep witnessing a monumental transformation in Pay-Per-Click (PPC) advertising. This shift signifies a critical departure from conventional methodologies, steering towards a more sophisticated and

Maximize Your Business Potential with Amazon Bids and Budgets

In today’s competitive market, visibility is key to driving sales and ensuring the success of your business. With millions of shoppers using Amazon daily, the platform provides a valuable opportunity

Boosting Sales & Brand Visibility with Amazon Sponsored Display Ads

Amidst the dynamic landscape of digital marketing, Amazon Sponsored Display Ads continue to emerge as a powerful force for individuals such as sellers, vendors, and agencies seeking to elevate their

A Quick Look into Amazon Streaming TV Ads 

Picture an advertisement for your business, in the commercial breaks of prime-time Thursday night football. Such a scenario sounds like a dream to any company, as entertainment from the gridiron

Amazon Verified Agency Partners: Elevating Your Advertising Success

Step into the dynamic realm of Amazon Ads Partner Network, where expertise and innovation thrive to propel businesses to new heights in the competitive Amazon advertising landscape. In this comprehensive