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Author Archives: Ethan Paster

Author: Ethan Paster

SEO Topic Clusters

SEO Emergencies: Strategies to Protect Your Online Presence

Search Engine Optimization (SEO) is crucial for any business relying on online visibility. However, unexpected issues can arise that threaten a website’s rankings and overall performance. SEO emergencies range from
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Social Media Trends

How to Create a Social Media Content Calendar

As any marketer knows, the chaos of last-minute posting or an unorganized workflow can harm a brand’s image and engagement. A social media content calendar is your key to escaping
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PPC Text Ads

Effectively Analyzing PPC Performance Metrics Made Easy

Pay-Per-Click (PPC) advertising is a cornerstone of digital marketing. Whether you’re looking to boost traffic, increase conversions, or drive revenue, PPC campaigns offer an immediate way to connect with potential
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PPC Advertising Trends

How to Recover from Google Ads Performance Drops

Google Ads campaigns often face unavoidable fluctuations in performance. Whether you’re experiencing a decline in impressions, clicks, or conversions, these dips can significantly impact your campaign’s effectiveness and bottom line.
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Holiday eCommerce Storefront

Last Minute Wins: Key Strategies for a Profitable Q4

As we approach the critical Q4 period, eCommerce businesses must gear up to optimize every aspect of their digital strategy. From ensuring mobile speed is top-notch to effectively handling customer
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Amazon DSP Agency

Amazon DSP Unveils New Capabilities at unBoxed 2024: A Game-Changer for Digital Advertisers

Amazon’s unBoxed 2024 event unveiled significant updates to its Demand-Side Platform (DSP), showcasing powerful features aimed at streamlining ad campaign management and optimizing performance. With advancements in AI, automation, and
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