# Premiere Creative

> The Business of Building Businesses

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## Pages

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- [Walmart beherrschen: Bringen Sie Ihr Hamburger Unternehmen auf das nächste Level](https://premierecreative.com/services/walmart-agentur-hamburg-de/): Walmart beherrschen: Bringen Sie Ihr Hamburger Unternehmen auf das nächste Level Vereinbaren Sie einen Beratungstermin Walmart beherrschen: Bringen Sie Ihr...
- [SEO beherrschen: Wie Marketing-Agenturen den digitalen Erfolg von Münchner Unternehmen vorantreiben](https://premierecreative.com/services/seo-agentur-muenchen-de/): SEO beherrschen: Wie Marketing-Agenturen den digitalen Erfolg von Münchner Unternehmen vorantreiben Vereinbaren Sie einen Beratungstermin SEO beherrschen: Wie Marketing-Agenturen den...
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- [Der SEO-Vorteil: Wie Marketing-Agenturen den digitalen Erfolg von Dortmunder Unternehmen vorantreiben](https://premierecreative.com/services/seo-agentur-dortmund-de/): Der SEO-Vorteil: Wie Marketing-Agenturen den digitalen Erfolg von Dortmunder Unternehmen vorantreiben Vereinbaren Sie einen Beratungstermin Der SEO-Vorteil: Wie Marketing-Agenturen den...
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- [Web Marketing Video for Business](https://premierecreative.com/digital-marketing-agency/services/web-video/web-marketing-video-business/): Premiere Creative  specialize in integrating design, web usability, video, PR and social media with traditional advertising. 
- [Our Services](https://premierecreative.com/services/): Premiere Creative - Our agency innovates by creating strategies formed by combining successful, proven marketing philosophy with an approach tailored for new media outlets in order to drive results and revenues.
- [About Us](https://premierecreative.com/about-us/): A NJ / NYC based, full-service digital marketing agency specializing in website design, SEO, video production, PPC, social media, and traditional advertising.
- [Blog](https://premierecreative.com/blog/): Premiere Creative web design, digital marketing, social marketing blog
- [Off Page Optimization](https://premierecreative.com/services/off-page-seo/): Off Page SEO is the lifeblood of keyword rank and high quality traffic from search engines.
- [Architecture](https://premierecreative.com/services/website-architecture/): At its core, the organizational design of web development architecture defines how a website will function. Learn more about web development architecture here.
- [Interactive Design and Development](https://premierecreative.com/services/interactive-website-design/): Premiere Creative offers a wide array of interactive design and development services to create a beautifully designed website that unifies with your brand seamlessly.
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- [FAQs](https://premierecreative.com/faqs/): Premiere Creative - web marketing agency, social marketing and branding strategy serving NYC and New Jersey
- [Work](https://premierecreative.com/work/): Work We Pride Ourselves on the Quality of Work We Deliver. SCHEDULE A FREE CONSULTATION HexClad Cookware HexClad's patented hybrid...
- [Work](https://premierecreative.com/digital-marketing-agency/portfolio-work/): Our Work
- [Small Business Specialist](https://premierecreative.com/services/small-business-specialist/): Premiere Creative digital marketing agency for small businesses supporting all professionals
- [Web Video](https://premierecreative.com/digital-marketing-agency/services/web-video/): Premiere Creative a NJ/NYC based, digital marketing agency offering unmatched video production and video marketing services.
- [Pay-per-click Advertising](https://premierecreative.com/services/ppc-agency-nyc/): With Premiere Creative running a PPC advertising campaign, we can instantly start to bolster the number of people that discover your business when they are searching for you online.
- [Blogging](https://premierecreative.com/services/blogging/): Premiere Creative blogging, social and digital marketing agency for small and large businesses supporting all professionals
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- [Marketo Consulting Services](https://premierecreative.com/digital-marketing-agency/services/marketo-automation-implementation/): Premiere Creative marketing automation strategy, platform, Marketo consulting
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- [Copywriting Services](https://premierecreative.com/services/copywriting/): Conveying the brand textually and understanding the audience are equally critical to effective communication. Premiere Creative has a demonstrated ability to do both.

## 


## Posts

- [Key Strategies for Marketplace Sellers to Grow with Walmart Fulfillment Services](https://premierecreative.com/blog/walmart-fulfillment-services-key-strategies/): Grow your eCommerce business with Walmart Fulfillment Services. Learn key strategies for customer trust, logistics, and data-driven growth.
- [The Halo Effect: Boosting Your Brand’s Reach Beyond TikTok](https://premierecreative.com/blog/the-halo-effect-tiktok/): Harness the Halo Effect: Boost your brand beyond TikTok with Premiere Creative. Expand visibility, engage audiences, and drive sales!
- [How to Create LinkedIn Posts That Spark Engagement](https://premierecreative.com/blog/engaging-linkedin-posts/): Learn how to craft LinkedIn posts that engage your audience with expert tips on storytelling, value-driven content, and strategic CTAs.
- [How Walmart Fulfillment Services Can Transform Your Business](https://premierecreative.com/blog/walmart-fulfillment-services-benefits/): Boost your eCommerce business with Walmart Fulfillment Services, enhancing logistics, scalability, and customer satisfaction seamlessly.
- [How AI is Transforming PPC: The Key to Smarter, Faster Campaigns](https://premierecreative.com/blog/ai-ppc-campaigns-2025/): Discover how AI transforms PPC with smarter targeting, bidding, and ad customization to boost ROI and streamline campaign management.
- [Walmart’s Ad Landscape: A Guide for Brands](https://premierecreative.com/blog/walmart-ad-landscape/): Boost sales and visibility on Walmart with targeted ads, reaching millions of ready-to-buy customers effectively.
- [How AI Continues to Shape Content Marketing in 2025](https://premierecreative.com/blog/ai-content-marketing-2025/): Explore how AI enhances content marketing in 2025 with improved efficiency, personalization, SEO, and long-term strategy.
- [How to Integrate Trends into Your SEO Content Strategy for 2025](https://premierecreative.com/blog/seo-trends-content-strategy-2025/): Stay ahead in SEO for 2024! Learn how to integrate trends into your content strategy for higher rankings and visibility.
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- [Using New Twitter Features to Grow Engagement](https://premierecreative.com/blog/using-new-twitter-features-to-grow-engagement/): The key to Twitter success lies in active engagement. Learn which new Twitter features can help you boost your levels of engagement.
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- [What Marketers Need to Know About 6-Second Facebook Ads](https://premierecreative.com/blog/what-marketers-need-to-know-about-6-second-facebook-ads/): What can marketers possibly accomplish in just 6 seconds? Quite a lot, actually. Check out this must-read guide to 6-second Facebook Ads!
- [How to Succeed Using A/B Testing](https://premierecreative.com/blog/how-to-succeed-using-ab-testing/): Master A/B testing for success. Optimize campaigns, refine strategies, and elevate results with data-driven insights.
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- [What Marketers Must Know About LinkedIn Ads](https://premierecreative.com/blog/what-marketers-must-know-about-linkedin-ads/): Unlock LinkedIn Ads! Reach professionals, amplify B2B success, and drive conversions with strategic advertising on the platform.
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- [How to Use Facebook for Healthcare Advertising](https://premierecreative.com/blog/how-to-use-facebook-for-healthcare-advertising/): Navigate healthcare advertising on Facebook. Target patients, amplify brand, and adhere to regulations with strategic campaigns.
- [What is a Landing Page?](https://premierecreative.com/blog/what-is-a-landing-page/): A landing page can make or break a PPC campaign. Learn how to create effective landing pages for your digital business.
- [How to Rank High on Google](https://premierecreative.com/blog/how-to-rank-high-on-google/): Achieve high Google rankings with proven strategies. Optimize keywords and earn quality backlinks for improved search visibility.
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- [How to Use Facebook's Targeting Options](https://premierecreative.com/blog/how-to-use-facebooks-targeting-options/): Facebook offers many features so that business owners can attract more customers and fans. Learn more about Facebook targeting today.
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- [Driving Calls with Paid Search Ads](https://premierecreative.com/blog/driving-calls-with-paid-search-ads/): Search has gone mobile thanks to smartphones. This new trend requires a whole new set of rules and standards! Learn more here!
- [How to Win New Business With Your Website](https://premierecreative.com/blog/how-to-win-new-business-with-your-website/): A website is a business's digital storefront. Treating it with care can win new business while an outdated website can repel leads.
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- [Why Google+ is Essential for Business Growth](https://premierecreative.com/blog/why-google-is-essential-for-business-growth/): Despite offering numerous benefits, many businesses foolishly neglect their presence on Google+. Use Google+ to grow your business.
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- [How Google Rewards Quality SEO](https://premierecreative.com/blog/how-google-rewards-quality-seo/): Discover the secrets behind Google's algorithms and algorithms and learn how to cultivate sustainable, long-term SEO success!
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- [Why You Need a Professional Facebook Page Manager](https://premierecreative.com/blog/why-you-need-a-professional-facebook-page-manager/): Experts managing your Facebook page will achieve the maximum results in advertising and connecting with your audience.
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- [How to Manage Your Social Media](https://premierecreative.com/blog/how-to-manage-your-social-media/): Manage your social media! Proven strategies to stay organized and amplify your online presence with effective management techniques.
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- [Black Hat SEO vs. White Hat SEO](https://premierecreative.com/blog/white-hat-seo/): White Hat vs. Black Hat SEO! Discover the contrast between long-term, ethical SEO techniques and risky shortcuts.
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- [Internet Marketing Tips That Have Stood the Test of Time](https://premierecreative.com/blog/internet-marketing-tips-that-have-stood-the-test-of-time/): Time-Tested Marketing tips! Explore enduring strategies for online success. Uncover proven tactics to enhance visibility and engagement.
- [Email Marketing Rules](https://premierecreative.com/blog/email-marketing-rules/): Master proven email marketing rules for effective campaigns. Learn strategies to engage, convert, and build customer relationships!
- [Following the Rules of the CAN-SPAM Act](https://premierecreative.com/blog/following-the-rules-of-the-can-spam-act/): Ensure compliance with strict CAN-SPAM rules. Learn how to avoid penalties and build successful email campaigns.
- [Make Sure Your Emails Get Delivered](https://premierecreative.com/blog/make-sure-your-emails-get-delivered/): Maximize email delivery rates. Discover proven strategies to ensure your emails reach the inbox and avoid being lost in spam folders!
- [Google Analytics "Not Provided" Keyword](https://premierecreative.com/blog/google-not-provided-keyword/): The mystery of 'Not Provided' keywords in Google Analytics. Learn how to adapt your SEO strategy and gain insights despite hidden data.
- [Local Mobile Search](https://premierecreative.com/blog/local-mobile-search/): Dominate local mobile search. Drive more traffic to your business with effective strategies for mobile-friendly local SEO.
- [Optimizing Mobile Websites](https://premierecreative.com/blog/optimizing-mobile-websites/): Unlock mobile success with website optimization. Boost speed, responsiveness, and user experience. Reach audiences seamlessly on all devices.
- [SEO for Mobile Phones](https://premierecreative.com/blog/seo-for-mobile-phones/): Supercharge mobile SEO for top rankings. Optimize your site for mobile devices to enhance user experience and visibility in search results.
- [Smart Phone Marketing](https://premierecreative.com/blog/smart-phone-marketing/): Unlock growth through smartphone marketing. Explore strategies to reach and engage your audience effectively on mobile devices.
- [Picking an SEO-friendly Web Designer](https://premierecreative.com/blog/seo-friendly-web-designer/): Choose the right web designer for SEO success. Our guide helps you find an expert who combines stunning design with SEO strategies.
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- [What is Google Panda 2.5?](https://premierecreative.com/blog/what-is-google-panda-2-5/): Unveiling Google Panda 2.5! Understand its impact on SEO and website rankings. Stay updated with the latest Google algorithm changes.
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- [Wireframes for Websites](https://premierecreative.com/blog/wireframes-for-websites/): Your guide to using wireframes in effective website design! Learn their importance and create more impactful websites.
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- [SEO and Flash](https://premierecreative.com/blog/seo-and-flash/): Exploring SEO and Flash! Is flash still beneficial to SEO or website design? Get the answers to these burning questions in our latest blog!
- [Title Tag Optimization](https://premierecreative.com/blog/title-tag-optimization/): Enhance SEO with title tag optimization! Learn techniques to create compelling and relevant title tags for improved search engine visibility.
- [SEO Keyword Strategy](https://premierecreative.com/blog/seo-keyword-strategy/): Craft a winning SEO keyword strategy! Learn to select, implement, and track keywords for improved website visibility and rankings.
- [Length of an SEO Contract](https://premierecreative.com/blog/length-of-an-seo-contract/): Choosing the right SEO contract length with an agency! Find insights on optimal durations for effective campaigns.
- [SEO for HTML5](https://premierecreative.com/blog/seo-for-html5/): Maximize your HTML5 website's visibility with effective SEO strategies. Boost rankings and drive traffic with optimized HTML5 content.
- [How to Promote Cosmetic Procedures Using Content](https://premierecreative.com/blog/how-to-promote-cosmetic-procedures-using-content/): Unlock the potential of content marketing for promoting cosmetic procedures. Learn to engage, educate, and attract clients effectively.
- [Local Marketing for Cosmetic Spas](https://premierecreative.com/blog/local-marketing-for-cosmetic-spas/): Elevate your cosmetic spa with local marketing strategies. Attract clients in your area and grow your business with targeted approaches.
- [How to Improve Traffic Using Social Media](https://premierecreative.com/blog/improve-traffic-using-social-media/): Drive web traffic growth through strategic social media tactics. Learn proven methods to boost your online presence and increase engagement.
- [Social Network for Your Spa Business](https://premierecreative.com/blog/social-network-for-your-spa-business/): Enhance your spa business with a dedicated social network. Learn how to connect, engage, and attract clients in this digital age.
- [Why Plastic Surgeons in NYC Need SEO](https://premierecreative.com/blog/plastic-surgeons-in-nyc-need-seo/): Discover why NYC plastic surgeons require SEO. Elevate your practice with improved online visibility and reach in a competitive market.
- [How to Choose a Keyword for a Dermatologist Website](https://premierecreative.com/blog/how-to-choose-a-keyword-for-a-dermatologist-website/): Your guide to SEO keywords for dermatologist websites. Boost online visibility and attract more patients with strategic keyword choices.
- [Web Design and Browser Compatibility](https://premierecreative.com/blog/web-design-and-browser-compatibility/): Master web design and ensure seamless browser compatibility. Learn how to create websites that work flawlessly across all browsers.
- [The Downside of Flash in Website Design](https://premierecreative.com/blog/downside-of-flash-site-design/): The drawbacks of using Flash in website design. Learn why modern alternatives are essential for better performance and user experience.
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- [HTML5 Website Design](https://premierecreative.com/blog/html5-website-design/): Master HTML5 website design techniques. Learn how to leverage its features for captivating user experiences and modern aesthetics.
- [What is HTML5?](https://premierecreative.com/blog/what-is-html5/): Discover the power of HTML5: key features, benefits, and impact on web development. Unveil the future of modern, dynamic websites.
- [Email Marketing Tracking](https://premierecreative.com/blog/email-marketing-tracking/): Boost campaign success with email marketing tracking. Learn how to measure, analyze, and optimize your email efforts for maximum impact.
- [Email Subject Line Best Practices](https://premierecreative.com/blog/email-subject-line-best-practices/): Craft Compelling Email Subject Lines: Boost Open Rates with Best Practices. Learn How to Capture Attention Today!
- [Effective Email Marketing Strategy](https://premierecreative.com/blog/effective-email-marketing-strategy/): Elevate Your Business with an Effective Email Marketing Strategy. Drive Engagement and Conversions. Explore Proven Tips Now!
- [Retention Email Marketing](https://premierecreative.com/blog/retention-email-marketing/): Unlock Success with Retention Email Marketing. Build Customer Loyalty & Boost Engagement. Master Strategies That Truly Work!
- [Acquisition Marketing and Retention Marketing](https://premierecreative.com/blog/acquisition-marketing-and-retention-marketing/): Master Acquisition and Retention Marketing Strategies. Drive Growth and Loyalty with Expert Insights. Read Now!
- [Hiring an SEO Company](https://premierecreative.com/blog/hiring-an-seo-company/): Hiring an SEO Company? Find Expertise You Need for Improved Rankings. Make Informed Decisions with Our Comprehensive Guide!
- [Questions to Ask Your SEO Firm](https://premierecreative.com/blog/questions-to-ask-your-seo-firm/): Boost Your SEO Strategy! The Top Questions to Ask Your SEO Company. Ensure Effective Collaboration for Online Growth!
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- [Budgeting a PPC Campaign](https://premierecreative.com/blog/budgeting-a-ppc-campaign/): Master PPC campaign budgeting! Get expert tips to allocate resources wisely. Drive conversions and ROI with strategic budget management.
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- [Analyzing Keywords for Best SEO](https://premierecreative.com/blog/analyzing-keywords-for-best-seo/): Learn how to analyze SEO keywords for maximum impact. Drive traffic and enhance your website's search engine visibility.
- [How to Choose Keywords for SEO](https://premierecreative.com/blog/how-to-choose-keywords-for-seo/): Navigate the art of keyword selection for optimal SEO results. Learn how to pick high-impact keywords for your website's success.
- [Importance of Good Keywords in Website Content](https://premierecreative.com/blog/importance-of-good-keywords-in-website-content/): Unlock the power of effective keywords in your web content. Learn how keyword usage boosts visibility and engages your target audience.
- [Search Engine Optimization Basics](https://premierecreative.com/blog/search-engine-optimization-basics/): Master SEO essentials! Explore fundamental strategies to enhance your website's visibility and rankings. Elevate your online presence today!
- [Importance of Analytics for SEO](https://premierecreative.com/blog/importance-of-analytics-for-seo/): Uncover the vital role of analytics in effective SEO. Learn how data-driven insights fuel optimization strategies for online success.
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- [Importance of a Sitemap in Web Design](https://premierecreative.com/blog/importance-of-a-sitemap-in-web-design/): Enhance your website's structure and SEO with a well-organized sitemap. Learn how sitemaps impact user experience and search rankings.
- [A Minimalist Approach to Designing Websites](https://premierecreative.com/blog/a-minimalist-approach-to-designing-websites/): Discover the power of minimalist web design. Create elegant, user-friendly websites that focus on the essential elements.
- [How to Design a Website](https://premierecreative.com/blog/how-to-design-a-website/): Master the art of website design with our comprehensive guide. Learn step-by-step techniques to create stunning and effective websites.
- [The Benefits of Using a CMS](https://premierecreative.com/blog/benefits-of-using-cms/): Explore the advantages of a CMS on your website. Streamline content management, enhance user experience, and boost online growth. Learn more!
- [What is PageRank? Google PageRank Explained](https://premierecreative.com/blog/what-is-pagerank-google-pagerank-explained-2/): Unveiling the mystery of PageRank! Understand Google's algorithm and how PageRank works to boost your website's online presence.
- [Is PageRank Important to Your Website?](https://premierecreative.com/blog/what-is-pagerank-google-pagerank-explained/): Discover the significance of PageRank for your website's success. Learn how it impacts visibility and search engine rankings. Read more!
---

#
# Detailed Content


## Pages

### Google Ads Management in Bay Head, NJ

> Boost your business with Premiere Creative's Google Ads management in Bay Head, NJ. Drive traffic, increase conversions, and raise ROI.

- Published: 2024-07-30
- Modified: 2024-08-01
- URL: https://premierecreative.com/services/ppc-advertising-bay-head-nj/



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### Professional PPC Keyword Research in Avalon, NJ

> Boost your digital presence with expert PPC keyword research in Avalon, NJ. Premiere Creative delivers top-tier strategies for higher ROI.

- Published: 2024-07-30
- Modified: 2024-08-01
- URL: https://premierecreative.com/services/ppc-advertising-avalon-nj/



---

### PPC Landing Page Design in Allendale, NJ

> Transform your business with expert PPC landing page design in Allendale, NJ. Boost conversions, ROI, and online visibility today!

- Published: 2024-07-30
- Modified: 2024-08-01
- URL: https://premierecreative.com/services/ppc-advertising-allendale-nj/



---

### SEO Services in Alpine, NJ

> Transform your business with Premiere Creative’s strategic SEO solutions. Boost visibility, drive traffic, and maximize ROI. Connect today!

- Published: 2024-07-30
- Modified: 2024-08-01
- URL: https://premierecreative.com/services/seo-alpine-nj/



---

### PPC Services in Asbury Park, NJ

> Maximize ROI with Premiere Creative's PPC services in Asbury Park, NJ. Expert PPC strategies across Google Ads, Facebook Ads, and more!

- Published: 2024-07-30
- Modified: 2024-08-01
- URL: https://premierecreative.com/services/ppc-advertising-asbury-park-nj/



---

### Amazon Listing Optimization in Saratoga, CA

> Discover top Amazon listing optimization in Saratoga, CA. Premiere Creative enhances product appeal and rankings for maximum success.

- Published: 2024-07-30
- Modified: 2024-08-01
- URL: https://premierecreative.com/services/amazon-saratoga-ca/



---

### Amazon A+ Content Creation in La Mesa, CA

> Enhance your Amazon presence with expert A+ content creation in La Mesa, CA. Drive engagement and boost sales with Premiere Creative.

- Published: 2024-07-30
- Modified: 2024-08-01
- URL: https://premierecreative.com/services/amazon-la-mesa-ca/



---

### Amazon Marketing Services in Los Angeles, CA

> Boost your Amazon sales with Premiere Creative in Los Angeles! Expert Amazon marketing services, from PDP optimization to video production!

- Published: 2024-07-29
- Modified: 2024-08-01
- URL: https://premierecreative.com/services/amazon-los-angeles-ca/



---

### Amazon Storefront Services in Oakland, CA

> Transform your brand with Premiere Creative's expert Amazon Storefront services in Oakland. Boost visibility and sales today!

- Published: 2024-07-29
- Modified: 2024-08-01
- URL: https://premierecreative.com/services/amazon-oakland-ca/



---

### Amazon SEO Services in Long Beach, CA

> Boost your Long Beach business with Premiere Creative's expert Amazon SEO services. Enhance visibility, drive traffic, and increase sales!

- Published: 2024-07-29
- Modified: 2024-08-01
- URL: https://premierecreative.com/services/amazon-long-beach-ca/



---

### Amazon SEO Services in Glendale, CA

> The top Amazon SEO services in Glendale, CA. Boost visibility and sales with Premiere Creative's expert strategies and tailored solutions.

- Published: 2024-07-29
- Modified: 2024-08-01
- URL: https://premierecreative.com/services/amazon-glendale-ca/



---

### Amazon A+ Content Creation in La Jolla, CA

> Transform your Amazon listings with expert A+ Content creation in La Jolla, CA. Boost sales, enhance appeal, and reduce returns.

- Published: 2024-07-29
- Modified: 2024-08-01
- URL: https://premierecreative.com/services/amazon-la-jolla-ca/



---

### Effective Amazon PPC Campaigns in Los Gatos, CA

> Boost your sales with Amazon PPC campaigns in Los Gatos, CA. Premiere Creative delivers tailored strategies to maximize ROI and drive growth.

- Published: 2024-07-29
- Modified: 2024-08-01
- URL: https://premierecreative.com/services/amazon-los-gatos-ca/



---

### Amazon Storefront Services in Poway, CA

> Transform your Amazon storefront with Premiere Creative in Poway, CA. Expert design, SEO optimization, and conversion-focused strategies.

- Published: 2024-07-29
- Modified: 2024-08-01
- URL: https://premierecreative.com/services/amazon-poway-ca/



---

### Amazon Sponsored Ads in Chula Vista, CA

> Maximize sales with Amazon Sponsored Ads in Chula Vista. Premiere Creative offers expert management for high ROI. Call (973) 346-8100 today!

- Published: 2024-07-29
- Modified: 2024-08-01
- URL: https://premierecreative.com/services/amazon-chula-vista-ca/



---

### Amazon DSP Services in Santa Clarita, CA

> Maximize ROI with Premiere Creative's expert Amazon DSP services in Santa Clarita. Drive engagement and conversions today!

- Published: 2024-07-29
- Modified: 2024-08-01
- URL: https://premierecreative.com/services/amazon-santa-clarita-ca/



---

### Amazon Product Launch Services in Pasadena, CA

> Premiere Creative excels in Amazon product launches in Pasadena, CA, optimizing listings, PPC campaigns, and more to drive sales.

- Published: 2024-07-26
- Modified: 2024-08-01
- URL: https://premierecreative.com/services/amazon-pasadena-ca/



---

### Amazon PPC Management in Mountain View, CA

> Boost your brand's Amazon visibility with Premiere Creative's expert PPC management in Mountain View, CA. Increase sales and ROI!

- Published: 2024-07-25
- Modified: 2024-08-01
- URL: https://premierecreative.com/services/amazon-mountain-view-ca/



---

### Amazon eCommerce Consulting in Rancho Santa Fe, CA

> Boost your Amazon sales with expert consulting in Rancho Santa Fe, CA. Optimize listings, ads, and strategies for success. Contact us today!

- Published: 2024-07-25
- Modified: 2024-08-01
- URL: https://premierecreative.com/services/amazon-rancho-santa-fe-ca/



---

### Amazon SEO Services in San Diego, CA

> Boost your Amazon sales in San Diego with Premiere Creative's expert SEO services. Enhance visibility, drive traffic, & conversions today!

- Published: 2024-07-25
- Modified: 2024-08-01
- URL: https://premierecreative.com/services/amazon-san-diego-ca/



---

### The Best Amazon Services in San Jose, CA

> Boost your Amazon sales in San Jose with Premiere Creative's expert Enhanced Brand Content services. Maximize ROI with tailored strategies.

- Published: 2024-07-25
- Modified: 2024-08-01
- URL: https://premierecreative.com/services/amazon-san-jose-ca/



---

### Amazon Sponsored Ads in Scripps Ranch, CA

> Boost your Amazon sales in Scripps Ranch, CA with Premiere Creative. Expertly crafted Sponsored Ads for maximum visibility and ROI.

- Published: 2024-07-25
- Modified: 2024-08-01
- URL: https://premierecreative.com/services/amazon-scripps-ranch-ca/



---

### Amazon Brand Management in Palo Alto, CA

> Boost your Amazon sales with Premiere Creative's expert brand management in Palo Alto, CA. Enhance visibility and optimize listings today!

- Published: 2024-07-25
- Modified: 2024-08-01
- URL: https://premierecreative.com/services/amazon-palo-alto-ca/



---

### Amazon Brand Management in Burbank, CA

> Boost your Burbank, CA brand on Amazon with Premiere Creative's expert management. Drive sales and enhance visibility with expert strategies.

- Published: 2024-07-25
- Modified: 2024-08-01
- URL: https://premierecreative.com/services/amazon-burbank-ca/



---

### Amazon Storefront Services in Del Mar, CA

> Elevate your Amazon Storefront with expert design and strategy by Premiere Creative in Del Mar, CA. Boost visibility and sales today!

- Published: 2024-07-25
- Modified: 2024-08-01
- URL: https://premierecreative.com/services/amazon-del-mar-ca/



---

### Amazon Reviews Management in Los Altos, CA

> Boost Amazon sales with expert reviews management in Los Altos, CA. Build trust and enhance brand visibility with Premiere Creative.

- Published: 2024-07-25
- Modified: 2024-08-01
- URL: https://premierecreative.com/services/amazon-los-altos-ca/



---

### Amazon Product Launch Strategies in San Francisco, CA

> Boost your Amazon product launch in San Francisco with Premiere Creative. Expert strategies for pre-launch, launch, and post-launch success.

- Published: 2024-07-25
- Modified: 2024-08-01
- URL: https://premierecreative.com/services/amazon-san-francisco-ca/



---

### Amazon Product Launch Strategies in Carson, CA

> Launch your product on Amazon with Premiere Creative. Get top-notch PDP optimization, market research, and effective advertising for success.

- Published: 2024-07-25
- Modified: 2024-08-01
- URL: https://premierecreative.com/services/amazon-carson-ca/



---

### Amazon Ad Specialists in Carlsbad, CA

> Maximize Amazon sales with Premiere Creative in Carlsbad, CA. Holistic Amazon marketing combining paid and organic strategies.

- Published: 2024-07-23
- Modified: 2024-08-01
- URL: https://premierecreative.com/services/amazon-carlsbad-ca/



---

### The Best Amazon SEO Services in Santa Monica, CA

> Boost your Amazon product's visibility with top Amazon SEO services in Santa Monica, CA. Achieve higher rankings and sales today!

- Published: 2024-07-23
- Modified: 2024-08-01
- URL: https://premierecreative.com/services/amazon-santa-monica-ca/



---

### Amazon Advertising Services in Santa Clara, CA

> Maximize your ROI with Amazon advertising services in Santa Clara, CA. Expert strategies for efficient, targeted, and high-impact campaigns.

- Published: 2024-07-23
- Modified: 2024-08-01
- URL: https://premierecreative.com/services/amazon-santa-clara-ca/



---

### Amazon SEO Services in El Monte, CA

> Boost your El Monte business with Amazon SEO services by Premiere Creative. Optimize product listings for higher rankings and extra sales.

- Published: 2024-07-23
- Modified: 2024-08-01
- URL: https://premierecreative.com/services/amazon-el-monte-ca/



---

### Tailored PPC Strategies in Mantoloking, NJ

> Tailored PPC strategies in Mantoloking, NJ. Drive targeted traffic, boost conversions, and maximize ROI with Premiere Creative!

- Published: 2024-07-23
- Modified: 2024-08-01
- URL: https://premierecreative.com/services/ppc-advertising-mantoloking-nj/



---

### The Best SEO Services in Mahwah, NJ

> Boost your Mahwah, NJ business with expert SEO services from Premiere Creative. Drive organic traffic and achieve online success today!

- Published: 2024-07-23
- Modified: 2024-08-01
- URL: https://premierecreative.com/services/seo-mahwah-nj/



---

### Email Marketing Services in Mendham, NJ

> Unlock business potential with expert email marketing services in Mendham, NJ. Engage customers, boost conversions, and foster loyalty today!

- Published: 2024-07-23
- Modified: 2024-08-01
- URL: https://premierecreative.com/services/email-marketing-mendham-nj/



---

### Maximize Your Sales with Amazon & Walmart Advertising Services in Lyndhurst, NJ

> Maximize Sales with Amazon & Walmart Advertising in Lyndhurst, NJ. Expert strategies for extra visibility, increased sales, and brand growth.

- Published: 2024-07-10
- Modified: 2024-08-01
- URL: https://premierecreative.com/services/amazon-lyndhurst-nj/



---

### Professional SEO Strategy in Lambertville, NJ

> Enhance your online presence with expert SEO services in Lambertville, NJ. Contact Premiere Creative for tailored SEO strategies.

- Published: 2024-07-10
- Modified: 2024-08-01
- URL: https://premierecreative.com/services/seo-lambertville-nj/



---

### PPC Advertising Services in Old Tappan, NJ

> Maximize ROI with PPC advertising in Old Tappan, NJ. Premiere Creative drives visibility & new revenue streams for your business

- Published: 2024-07-09
- Modified: 2024-08-01
- URL: https://premierecreative.com/services/ppc-advertising-old-tappan-nj/



---

### The Best Email Marketing Services in Oradell, NJ

> Discover the top email marketing tools & software for Oradell, NJ. Enhance your campaigns and maximize ROI with expert strategies.

- Published: 2024-07-09
- Modified: 2024-08-01
- URL: https://premierecreative.com/services/email-marketing-oradell-nj/



---

### Amazon Storefront Optimization in Oakland, NJ

> Optimize your Amazon storefront in Oakland, NJ. Boost brand visibility, drive sales, and maximize RoS with expert Amazon design services.

- Published: 2024-07-09
- Modified: 2024-08-01
- URL: https://premierecreative.com/services/amazon-oakland-nj/



---

### Amazon Brand Management in Ramsey, NJ

> Achieve Amazon success with Premiere Creative's expert brand management services. Protect and enhance your brand with tailored strategies.

- Published: 2024-07-09
- Modified: 2024-08-01
- URL: https://premierecreative.com/services/amazon-ramsey-nj/



---

### Expert SEO Consultant Services in Demarest, NJ

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- Published: 2024-07-09
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- Published: 2024-06-28
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- Published: 2024-06-28
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- Published: 2024-06-25
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- Published: 2024-06-25
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- Published: 2024-06-17
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- Published: 2024-06-17
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- Published: 2024-06-17
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- Published: 2024-06-11
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- Modified: 2024-01-26
- URL: https://premierecreative.com/services/website-design-agency-nyc/

Website Design Agency in NYC SCHEDULE A CONSUTATION The Critical Role of Web Design in Today’s Digital Landscape In an age where the digital footprint of a business is as crucial as its physical presence, the importance of web design cannot be overstated. A well-designed website is the cornerstone of a company’s online identity, serving as the primary touchpoint for engaging with customers, building brand awareness, and driving growth. Here’s why web design is vital in today’s digital world: First Impressions Matter: In the digital realm, your website is often the first interaction a potential customer has with your business. A professionally designed website creates a positive and lasting first impression, establishing trust and credibility from the outset. Enhanced User Experience (UX): Good web design is not just about aesthetics. It's about creating a seamless, intuitive user experience. A website that’s easy to navigate, fast-loading, and mobile-friendly keeps users engaged, reducing bounce rates, and increasing the likelihood of conversions. Effective Communication of Brand Identity: Your website is a powerful tool for communicating your brand’s story, values, and personality. Through thoughtful design, color schemes, typography, and imagery, a well-crafted website can effectively convey the essence of your brand to your audience. SEO (Search Engine Optimization) and Visibility: Web design plays a significant role in search engine optimization (SEO). A well-designed website with a clean code, responsive design, and optimized content ranks higher in search engine results, leading to increased visibility and traffic. Competitive Edge: In a crowded digital marketplace, a superior...

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### The Best SEO Agency in NJ

> Premiere Creative stands at the forefront of the ever-evolving digital landscape. Search engine optimization agency serving NJ and NYC.

- Published: 2023-12-28
- Modified: 2024-01-01
- URL: https://premierecreative.com/services/seo-agency-nj/

The Best SEO Agency in NJ SCHEDULE A CONSUTATION Premiere Creative stands at the forefront of the ever-evolving digital landscape. With a rich history spanning over thirty years, our SEO agency invests in innovation, consistently delivering results that exceed expectations. Specializing in supporting marketplace businesses on Amazon, Walmart, and Target, empowering DTC Shopify brands, and amplifying the digital presence of service-based businesses, Premiere Creative is not just a service provider; we are strategic partners in your business's success. It’s how we became the No. 1 SEO Agency in NJ. In an era where online visibility can make or break a business, Premiere Creative emerges as the top choice for those seeking a holistic approach to digital marketing. Our three decades of experience demonstrates an unbreakable commitment to excellence, a dedication to staying ahead of industry trends, and a passion for crafting tailored strategies that drive results. As your premier SEO agency in NJ, we bring a wealth of expertise, a track record of success, and a genuine commitment to helping your business thrive in the digital landscape. Is SEO Worth the Investment? Investing in SEO is not merely a business choice; it's a strategic imperative for thriving in the digital age. In an era where the online landscape is evolving at a rapid pace, website visibility on search engines stands as the pivotal factor determining success or relegation to the depths of Page 2 obscurity. Search Engine Optimization (SEO) embodies the practice of fine-tuning your online content to ensure that search...

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### Premier Google Ads Agency in NYC

> Premiere Creative NJ & NYC, Top google paid ads agency, pay-per-click and search engine optimization.

- Published: 2023-12-28
- Modified: 2024-01-01
- URL: https://premierecreative.com/services/google-ads-agency-nyc/

Premier Google Ads Agency in NYC SCHEDULE A CONSUTATION At the epicenter of the fast-paced and ever-evolving digital world of New York City, Premiere Creative stands as a distinguished Google Ads agency, renowned for its strategic and impactful advertising solutions. In a city that never sleeps and where competition is fierce, our agency offers a beacon of expertise in navigating the complexities of Google Ads to propel businesses to new heights of digital success. Expertise in the Heart of NYC's Digital Arena: Our position in the heart of NYC gives us an unparalleled edge in understanding the digital landscape. We are not just participants in the digital advertising realm; we are innovators and trendsetters. Our team of Google Ads specialists is adept at decoding the intricacies of NYC's diverse market, delivering campaigns that cut through the noise and capture the attention of your target audience. Tailoring Google Ads to the Unique Pulse of NYC: Each Google Ads campaign we craft is a testament to our deep understanding of New York City's unique pulse. We know that what works in one borough may not resonate in another. Our strategies are tailored to the nuances of different NYC neighborhoods, ensuring that whether your audience is in the bustling streets of Manhattan or the eclectic avenues of Brooklyn, your ads will strike a chord. A Fusion of Creativity and Data-Driven Strategies: At Premiere Creative, creativity is harmonized with data-driven precision. Our campaigns are not only creatively compelling but also grounded in meticulous analysis...

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### Premiere Creative: Top-Tier Web Design Agency in NJ

> In the heart of New Jersey’s bustling and diverse business environment, Premiere Creative emerges as a leading web design agency, renowned for creating digital experiences that are as innovative as they are effective.

- Published: 2023-12-27
- Modified: 2024-01-01
- URL: https://premierecreative.com/services/web-design-agency-nj/

Top-Tier Web Design Agency in NJ SCHEDULE A CONSUTATION In the heart of New Jersey's bustling and diverse business environment, Premiere Creative emerges as a leading web design agency, renowned for creating digital experiences that are as innovative as they are effective. Our agency's ethos is grounded in the belief that great web design is the fusion of aesthetics, functionality, and strategy, all tailored to meet the unique demands of the NJ market. Mastery of Web Design Craft in NJ’s Diverse Market: Our expertise in web design is not just about creating visually stunning websites; it's about understanding and adapting to the diverse business landscape of New Jersey. From the tech-driven corridors of Princeton to the beachfront businesses of the Jersey Shore, our designs are uniquely tailored to reflect the individual identity and needs of each business, ensuring they resonate with their specific audience segments. Bespoke Design Solutions for NJ Businesses: We pride ourselves on offering bespoke web design solutions. Recognizing that each NJ business has its unique story, audience, and goals, our approach is never one-size-fits-all. We delve into the specifics of your business, crafting a website that not only aligns with your brand identity but also effectively communicates your message to your target audience. A Blend of Creativity and User-Centric Design: At the core of our web design philosophy is a balance between creative expression and user-centric functionality. Our team of designers and developers works collaboratively to create websites that are not only aesthetically pleasing but also intuitive...

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### Digital Marketing Agency in NJ

> In this rapidly evolving digital era, the tools and analytics available for marketing online grow more sophisticated by the day.

- Published: 2023-12-27
- Modified: 2024-01-01
- URL: https://premierecreative.com/services/digital-marketing-agency-nj/

The Preferred Digital Marketing Agency in NJ SCHEDULE A CONSUTATION In this rapidly evolving digital era, the tools and analytics available for marketing online grow more sophisticated by the day. As we increasingly integrate the digital realm into every aspect of our lives, from the way we shop to how we gather information, understanding and leveraging these advancements becomes critical for any business. It's no longer just about being visible; it's about being strategically positioned in a vast online landscape where the competition is always just a click away. To navigate this fast-paced digital evolution, expertise is not a luxury—it's a necessity. At Premiere Creative, we bring the knowledge and experience required to harness the full potential of digital marketing to your business. Whether it's through search engine optimization, pay-per-click advertising, or comprehensive digital strategy, we help ensure that your brand not only keeps pace with its competitors but sets the pace, turning potential leads into loyal customers. Why You Need A Digital Marketing Agency In Today's World You might also want to consider hiring an agency to help you with marketing endeavors if: You have a small online store as a side project and finding time for brand promotion is a challenge. You have an established small business and realize that outsourcing marketing tasks is more economical than employing a marketer in-house. You just started an ecommerce website and you are not quite sure where to start with digital marketing or how to do certain things. Your business is...

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### Premiere Creative: Your Top PPC Agency in NJ

> PPC are advertisements a business pays for any time the ad is clicked.

- Published: 2023-12-27
- Modified: 2024-01-01
- URL: https://premierecreative.com/services/ppc-agency-nj/

Premiere Creative: Your Top PPC Agency in NJ SCHEDULE A CONSUTATION Nestled in the vibrant landscape of New Jersey, Premiere Creative stands as a leading light in the world of digital marketing, particularly excelling in Pay-Per-Click (PPC) advertising. Renowned as the top PPC agency in Northern NJ and NYC, our agency is not just about creating ads; it's about creating narratives that capture the essence of your brand and speak directly to the heart of your target audience. At Premiere Creative, we understand that PPC is more than just keywords and clicks; it's about crafting a story that resonates with potential customers. Our team, comprised of seasoned professionals and creative minds, brings a wealth of experience to the table. We delve deep into your brand's ethos, market position, and unique selling propositions to develop customized PPC strategies that drive not only traffic but meaningful engagements. Our approach to PPC is holistic and comprehensive. We begin by conducting thorough market research to understand the competitive landscape and identify opportunities within the NJ and NYC areas. This local focus, combined with our broader market insights, allows us to create highly targeted campaigns that speak to the needs and desires of your specific audience. In addition to our strategic prowess, our technical expertise sets us apart as the best PPC agency in the region. We leverage cutting-edge tools and analytics to continually monitor and optimize your campaigns. From keyword analysis to ad placement and bid management, every aspect of your PPC campaign is...

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### Premiere Creative: Your Go-To Influencer Marketing Agency in NJ

- Published: 2023-12-27
- Modified: 2023-12-27
- URL: https://premierecreative.com/services/influencer-marketing-agency-nj/

Premiere Creative: Your Go-To Influencer Marketing Agency in NJ SCHEDULE A CONSUTATION In the vibrant and highly competitive landscape of New Jersey, Premiere Creative stands tall as an influential leader in influencer marketing. Renowned as a distinguished influencer marketing agency in NJ, we specialize in creating connections that resonate, leveraging the power of influencers to elevate brands and forge meaningful relationships with audiences. Deep Market Insights and Local Expertise: Our success in influencer marketing stems from our deep-rooted understanding of New Jersey's diverse market. We recognize that NJ's unique blend of urban and suburban landscapes presents varied and rich opportunities for influencer marketing. Our team is adept at navigating these nuances, ensuring that every influencer campaign we design speaks directly to the hearts and minds of the specific demographics across the state. Tailoring Strategies to the NJ Business Ecosystem: New Jersey's business ecosystem is as diverse as its population. From burgeoning tech startups to established retail giants and local family-owned businesses, our influencer marketing strategies are tailor-made to fit the unique needs and challenges of your specific industry. We analyze your market position, competitive landscape, and target audience to craft influencer campaigns that align perfectly with your brand's goals and identity. Harnessing the Power of Authentic Influencer Relationships: At the heart of our influencer marketing strategy is the creation of authentic and genuine relationships between brands and influencers. We carefully select influencers who embody the values of your brand and have a genuine connection with their followers. This authenticity is key to creating...

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### Premiere Creative: Your Expert Google Ads Agency in NJ

> Nestled within the diverse and dynamic business landscape of New Jersey, Premiere Creative stands as a beacon of digital advertising expertise, particularly renowned for its proficiency in Google Ads.

- Published: 2023-12-27
- Modified: 2024-01-01
- URL: https://premierecreative.com/services/google-ads-agency-nj/

Premiere Creative: Your Expert Google Ads Agency in NJ SCHEDULE A CONSUTATION Nestled within the diverse and dynamic business landscape of New Jersey, Premiere Creative stands as a beacon of digital advertising expertise, particularly renowned for its proficiency in Google Ads. As a leading Google Ads agency in NJ, we bring a blend of innovative strategy, technical know-how, and a deep understanding of the local market nuances to elevate your brand's online presence and drive tangible results. Deep-Rooted Understanding of New Jersey's Market: In a state as vibrant and varied as New Jersey, successful Google Ads campaigns require more than just a superficial understanding of the market. Our team at Premiere Creative delves deep into the cultural, economic, and social fabric of NJ, unraveling the intricacies of its diverse audience. We tailor our strategies to resonate with the specificities of various NJ communities, from the bustling streets of Newark to the serene suburbs of Cherry Hill. Customized Google Ads Strategies for Diverse NJ Businesses: Whether you're a small local startup or a well-established enterprise, our approach to Google Ads is customized to fit your unique business needs. We recognize the diverse business landscape of New Jersey and create personalized Google Ads campaigns that align with your specific business objectives, target audience, and industry requirements. A Blend of Creativity and Data-Driven Approach: At Premiere Creative, creativity meets data in a symphony of effective digital advertising. Our team is not only composed of creative thinkers but also data analysts who bring precision...

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### Premiere Creative: Leading Email Marketing Agency in NJ

> Nestled in the diverse and vibrant business landscape of New Jersey, Premiere Creative stands as a pioneering force in email marketing.

- Published: 2023-12-27
- Modified: 2024-01-01
- URL: https://premierecreative.com/services/email-marketing-agency-nj/

The Leading Email Marketing Agency in NJ SCHEDULE A CONSUTATION Nestled in the diverse and vibrant business landscape of New Jersey, Premiere Creative stands as a pioneering force in email marketing. Recognized as a premier email marketing agency in NJ, our approach blends innovative strategies, deep market insights, and creative excellence to transform the way businesses connect with their audience through email. A Deep Understanding of the NJ Market: At the core of our email marketing prowess is our profound understanding of New Jersey's unique market dynamics. From the bustling commercial hubs to the quiet suburban locales, our team is adept at crafting email marketing campaigns that speak directly to the varied demographics and cultural nuances of the state. We leverage this local expertise to ensure that each campaign resonates deeply with its intended audience, whether targeting B2B or B2C segments. Customized Email Marketing Solutions: Recognizing that no two businesses are alike, we offer tailored email marketing solutions designed to meet the specific needs and objectives of each client. We delve into your brand's ethos, audience profiles, and marketing goals to create customized email campaigns that align perfectly with your overall business strategy. This personalized approach ensures that each email campaign is not just a message, but a meaningful dialogue with your audience. Combining Creativity with Technical Expertise: In a state as competitive as New Jersey, standing out in the inbox requires a perfect blend of creativity and technical expertise. Our team comprises creative writers, skilled designers, and email marketing...

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### Beherrschen Sie den Amazon-Verkauf für Ihr Berliner Unternehmen

- Published: 2023-09-29
- Modified: 2023-11-15
- URL: https://premierecreative.com/services/amazon-agentur-berlin-de/

Beherrschen Sie den Amazon-Verkauf für Ihr Berliner Unternehmen Vereinbaren Sie einen Beratungstermin Beherrschen Sie den Amazon-Verkauf für Ihr Berliner Unternehmen Das Marketing auf Amazon Seller Central hat sich für kleine Unternehmen im digitalen Zeitalter zu einem Wendepunkt entwickelt. Mit seinem riesigen Kundenstamm und seinem immensen Wachstumspotenzial bietet Amazon eine lukrative Plattform für Berliner Unternehmen, um ein globales Publikum zu erreichen. Um sich auf diesem Online-Marktplatz erfolgreich zu bewegen, sind jedoch strategische Planung und Fachwissen erforderlich. Die Amazon-Spezialisten von Premiere Creative helfen Ihnen dabei, diese Wissenslücke zu schließen - als vertrauenswürdige Berater. Premiere Creative, eine Full-Service-Agentur für Amazon-Marketing, unterstützt Unternehmen in ganz Berlin bei der Steigerung ihrer Online-Verkäufe. Wir unterstützen Berliner Unternehmen, die bereits auf Amazon verkaufen oder dies planen, mit einer Reihe von Dienstleistungen. Unsere Agentur baut Ihre Amazon Storefront auf, optimiert Ihre Angebote für eine bessere Sichtbarkeit und führt die besten Strategien für effektive Amazon-Werbung durch. Wir kennen die Herausforderungen, mit denen Kunden konfrontiert sind, wenn sie versuchen, auf Amazon zu konkurrieren. Mit Premiere Creative an Ihrer Seite können Sie sich diesen Herausforderungen stellen und sich zu einem der wichtigsten Akteure in Ihrer Produktkategorie entwickeln. Unser Expertenteam verfügt über unübertroffene Kenntnisse in der Optimierung von Produktlistings, der Nutzung strategischer Werbetechniken und der Einhaltung der neuesten Algorithmusänderungen und Richtlinien. Wir sind hier, um Sie durch den Prozess zu führen, während wir Stress abbauen und sicherstellen, dass Ihre Marke auf dem überfüllten Amazon-Marktplatz hervorsticht. Wie kann ein Berliner Unternehmen mit Werbung auf Amazon beginnen? Auf Amazon mit Werbung anzufangen mag wie eine beängstigende...

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### Walmart beherrschen: Bringen Sie Ihr Hamburger Unternehmen auf das nächste Level

- Published: 2023-09-29
- Modified: 2024-04-11
- URL: https://premierecreative.com/services/walmart-agentur-hamburg-de/

Walmart beherrschen: Bringen Sie Ihr Hamburger Unternehmen auf das nächste Level Vereinbaren Sie einen Beratungstermin Walmart beherrschen: Bringen Sie Ihr Hamburger Unternehmen auf das nächste Level Seit 1994 hat Premiere Creative unzähligen kleinen und mittelständischen Unternehmen dabei geholfen, zu wachsen und mit großen Marken zu konkurrieren. Wenn Sie eine Partnerschaft mit Premiere Creative eingehen, erhalten Sie Zugang zu einem Team von Walmart-Experten, die Ihr Hamburger Unternehmen wachsen lassen können. Mit einer hervorragenden Erfolgsbilanz bei der Behebung von Problemen hunderter Unternehmen und der Steigerung ihrer Umsätze im sieben- bis neunstelligen Bereich arbeiten unsere Walmart eCommerce-Experten eng mit Ihnen zusammen, um die besten Strategien zu entwickeln, die den Erfolg Ihrer Marke fördern. Das Expertenteam von Premiere Creative führt gründliche Audits durch und analysiert Ihre Walmart-Marketingstrategie. Wir stellen sicher, dass Sie die richtigen Kunden in jeder Phase des Sales Funnel erreichen. Unser Ziel ist es, einen nahtlosen Sales Funnel zu schaffen und Ihren Ansatz zur effektiven Kundenführung zu optimieren. Unser Team aus engagierten Spezialisten zeichnet sich durch die Verwaltung verschiedener Arten von Walmart-Werbung aus. Ob Sponsored Products, Sponsored Brands, Offsite Display oder In-Store, Premiere kann sie alle verwalten. Neben dem Ad Management unterstützt Premiere Sie auch bei der Erstellung und Optimierung Ihrer Walmart-Storefront und Ihrer Produktlistings. Wir wissen, wie wichtig ein gut gestaltetes Storefront und überzeugende Produktlistings sind, um Kunden anzuziehen und den Umsatz zu steigern. Unser Team nutzt die besten Praktiken der Branche, um eine ansprechende Walmart-Storefront zu erstellen, die bei Ihrer Zielgruppe Anklang findet. Was ist Walmart Seller Central? Walmart Seller Central ist...

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### SEO beherrschen: Wie Marketing-Agenturen den digitalen Erfolg von Münchner Unternehmen vorantreiben

- Published: 2023-09-29
- Modified: 2024-04-11
- URL: https://premierecreative.com/services/seo-agentur-muenchen-de/

SEO beherrschen: Wie Marketing-Agenturen den digitalen Erfolg von Münchner Unternehmen vorantreiben Vereinbaren Sie einen Beratungstermin SEO beherrschen: Wie Marketing-Agenturen den digitalen Erfolg von Münchner Unternehmen vorantreiben Seit 1994 hat Premiere Creative die Welt der Suchmaschinenoptimierung über die traditionellen Methoden hinaus neu gestaltet. In der heutigen digitalen Landschaft reicht es nicht mehr aus, nur eine Website zu haben, um in der Google-Suchmaschine ganz oben zu erscheinen. Vielmehr gibt es eine komplexe Ebene, die von Googles Algorithmus gesteuert wird und deren einziger Zweck es ist, die Popularität Ihrer Website im Vergleich zu anderen in Ihrer Branche zu bestimmen. Um diesen Verdrängungswettbewerb, der über Erfolg oder Misserfolg Ihrer Online-Präsenz entscheiden kann, zu überwinden, geht der SEO-Ansatz von Premiere Creative über traditionelle Methoden hinaus. Wir berücksichtigen Ihre gesamte digitale Strategie, bevor wir einen zu 100 % maßgeschneiderten Aktionsplan erstellen, damit Sie die besten Chancen haben, die Suchmaschinen zu dominieren. Unser SEO-Expertenteam führt umfassende Website-Audits durch, um mögliche Engpässe in Ihrem Sales Funnel zu beseitigen und Kunden auf den richtigen Weg zu führen. Wir richten Ihre Online-Aktivitäten an den Best Practices von Google aus und bereiten Ihr Unternehmen so auf einen optimalen Erfolg vor. Unser Engagement für herausragende SEO-Leistungen hört damit aber nicht auf. Wir legen Wert auf volle Transparenz und offene Kommunikation und bieten Ihnen aufgeschlüsselte Rechnungen und persönliche Gespräche, damit Sie sich keine Sorgen machen müssen. Wenn Sie bereit sind, bahnbrechende SEO-Taktiken zu erleben und bemerkenswerte Ergebnisse zu erzielen, wird Premiere Creative dafür sorgen, dass dies gelingt. Welche SEO-Dienstleistungen kann eine Marketing-Agentur bieten? In der...

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### Mastering Walmart: Bringen Sie Ihr Geschäft in Köln zu neuen Höhen

- Published: 2023-09-29
- Modified: 2024-04-11
- URL: https://premierecreative.com/services/walmart-agentur-koeln-de/

Mastering Walmart: Bringen Sie Ihr Geschäft in Köln zu neuen Höhen Vereinbaren Sie einen Beratungstermin Mastering Walmart: Bringen Sie Ihr Geschäft in Köln zu neuen Höhen Seit 1994 ist Premiere Creative ein zuverlässiger Partner für kleine und mittelständische Unternehmen, der sie in die Lage versetzt, mit großen Marken zu konkurrieren. Mit unserem Fachwissen über Walmart-Strategien unterstützen wir Kölner Unternehmen dabei, in der sich ständig erweiternden eCommerce-Landschaft erfolgreich zu sein. Bei Premiere Creative führen wir zunächst umfassende Audits durch und analysieren Ihre Marketingstrategien für Walmart. Unser Ziel ist es, sicherzustellen, dass Sie Ihre Zielkunden in jeder Phase des Kaufprozesses effektiv erreichen. Durch die Erstellung eines nahtlosen Sales Funnel und die Optimierung Ihrer Kundenführung helfen wir Ihnen, optimale Ergebnisse zu erzielen. Unser Spezialistenteam zeichnet sich durch die Verwaltung verschiedener Werbeformate auf der Walmart-Plattform aus. Ob Sponsored Products, Sponsored Brands, Offsite-Display oder In-Store-Werbung - Premiere Creative verfügt über die nötige Expertise, um sie alle zu verwalten. Neben dem Ad Management unterstützt Premiere Creative Sie auch bei der Erstellung und Optimierung Ihrer Walmart-Storefront und Produktlistings. Unser Team nutzt die besten Praktiken der Branche, um eine ansprechende Walmart-Storefront zu erstellen, die bei Ihrer Zielgruppe Anklang findet. Was ist Walmart Seller Central? Walmart Seller Central ist eine der größten eCommerce-Plattformen weltweit. Diese Plattform bietet Unternehmen die Möglichkeit, ihre Produkte direkt an den großen Kundenstamm von Walmart zu verkaufen. Mit Millionen von monatlichen Besuchern bietet Walmart lukrative Marktplätze für Verkäufer, die ihre Reichweite erhöhen und ihren Umsatz steigern wollen. Über Walmart Seller Central können Unternehmen aus Köln Produktlistings erstellen, den...

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### Amazon Pay-Per-Click-Strategien für Unternehmen aus Frankfurt

- Published: 2023-09-29
- Modified: 2024-04-11
- URL: https://premierecreative.com/services/amazon-ppc-agentur-frankfurt-de/

Amazon Pay-Per-Click-Strategien für Unternehmen aus Frankfurt Vereinbaren Sie einen Beratungstermin Amazon Pay-Per-Click-Strategien für Unternehmen aus Frankfurt In der sich ständig weiterentwickelnden eCommerce-Landschaft hat sich Amazon zu einem dominierenden Marktplatz entwickelt, der täglich viele Käufer anzieht. Um sich auf diesem weitläufigen Markt zurechtzufinden, ist ein tiefes Verständnis der Amazon Pay-per-Click (PPC)-Werbung erforderlich. Mit mehr als zwei Jahrzehnten Erfahrung hat Premiere Creative eine entscheidende Rolle beim Wachstum und Erfolg zahlreicher kleiner und mittelständischer Unternehmen gespielt. Unser Team führt gründliche Audits durch und analysiert Ihre Amazon-PPC-Strategie akribisch. Wir stellen sicher, dass Sie Ihre Zielkunden in jeder Phase ihres Einkaufs effektiv erreichen, da wir wissen, wie wichtig es ist, einen nahtlosen Sales Funnel zu schaffen und Ihren Ansatz zu optimieren, um Kunden zur Conversion zu führen. Unsere engagierten Spezialisten zeichnen sich durch die Verwaltung verschiedener Arten von Amazon-Werbung aus, darunter Sponsored Products, Sponsored Brands und Display Advertising. Wir halten uns über Branchentrends auf dem Laufenden und setzen Best Practices ein, um die Wirkung Ihrer Werbekampagnen zu maximieren. Neben der Werbung bietet Premiere Creative auch Expertise bei der Optimierung Ihrer Amazon-Storefront und Ihrer Produktlistings. Wir wissen, wie wichtig ein ansprechendes Storefront und überzeugende Produktbeschreibungen sind, um Kunden anzuziehen und den Umsatz zu steigern. Unser Team setzt sein Fachwissen ein, um eine fesselnde Amazon-Storefront zu gestalten, die Ihre Zielgruppe anspricht und die Sichtbarkeit und Glaubwürdigkeit Ihrer Marke erhöht. Was ist Amazon Pay-Per-Click? Amazon PPC ist ein Werbemodell, das es Unternehmen aus Frankfurt ermöglicht, ihre Produkte auf der Amazon-Plattform zu bewerben. Es funktioniert auf einer Pay-per-Click-Basis, d. h. Verkäufer...

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### Steigern Sie Ihren Umsatz auf Amazon mit effektiven Marketing-Kampagnen

- Published: 2023-09-29
- Modified: 2024-04-11
- URL: https://premierecreative.com/services/amazon-agentur-essen-de/

Steigern Sie Ihren Umsatz auf Amazon mit effektiven Marketing-Kampagnen Vereinbaren Sie einen Beratungstermin Steigern Sie Ihren Umsatz auf Amazon mit effektiven Marketing-Kampagnen Seit über als 20 Jahren ist Premiere Creative eine vertrauenswürdige Marketingagentur, die das Wachstum und den Erfolg zahlreicher kleiner und mittelständischer Unternehmen unterstützt. Unser Team von Amazon-Spezialisten kann auf eine lange Erfolgsgeschichte zurückblicken, in der wir die Probleme unserer Kunden behoben und signifikante Umsatzsteigerungen erzielt haben. Unser Ziel ist es, maßgeschneiderte Strategien zu entwickeln, die den Erfolg Ihres Essener Unternehmens fördern. Das Team von Premiere Creative führt gründliche Audits durch und analysiert Ihre Amazon-Marketingstrategie, um sicherzustellen, dass Sie Ihre Zielkunden in jeder Phase ihres Einkaufs effektiv erreichen. Unser Ziel ist es, einen nahtlosen Sales Funnel zu erstellen und Ihren Ansatz zu optimieren, um Kunden zur Conversion zu führen. Unsere Spezialisten zeichnen sich durch die Verwaltung verschiedener Arten von Amazon-Werbung aus und halten sich über die neuesten Branchentrends und Best Practices auf dem Laufenden, um die Wirkung Ihrer Werbekampagnen zu maximieren. Über die Werbung hinaus kann Premiere Creative Ihr Essener Unternehmen auch bei der Optimierung Ihrer Amazon-Storefront und Ihrer Produktlistings unterstützen. Unser Team hilft Ihnen, eine ansprechende Amazon-Storefront zu erstellen, die bei Ihrer Zielgruppe Anklang findet und die Sichtbarkeit und Glaubwürdigkeit Ihrer Marke steigert. Was ist eine Amazon Full-Service-Agentur? Eine Full-Service-Agentur für Amazon besteht aus einem Team erfahrener Fachleute, die sich auf alle Aspekte des Verkaufs auf Amazon spezialisiert haben. Agenturen wie Premiere Creative verfügen über fundierte Kenntnisse und Expertise in den Feinheiten der Amazon-Plattform und bieten End-to-End-Lösungen, die Unternehmen dabei...

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### Walmart Seller Central: Bringen Sie Ihr Stuttgarter Unternehmen zu neuen Höhen

- Published: 2023-09-29
- Modified: 2024-04-11
- URL: https://premierecreative.com/services/walmart-agentur-stuttgart-de/

Walmart Seller Central: Bringen Sie Ihr Stuttgarter Unternehmen zu neuen Höhen Vereinbaren Sie einen Beratungstermin Walmart Seller Central: Bringen Sie Ihr Stuttgarter Unternehmen zu neuen Höhen Mit über 20 Jahren Erfahrung ist Premiere Creative die treibende Kraft hinter dem Wachstum und Erfolg zahlreicher kleiner und mittelständischer Unternehmen. Wir haben uns darauf spezialisiert, Stuttgarter Unternehmen dabei zu unterstützen, auf der Walmart-Plattform erfolgreich zu sein, und setzen alles daran, Ihr Unternehmen zu fördern. Wir von Premiere Creative führen umfassende Audits und tiefgreifende Analysen Ihrer Walmart-Marketingstrategie durch. Unser Ziel ist es, sicherzustellen, dass Ihr Unternehmen die richtigen Kunden in jeder Phase des Kaufprozesses erreicht, indem wir einen nahtlosen Sales Funnel erstellen und Ihren Ansatz zur Kundenansprache optimieren. Ob gesponserte Produkte, gesponserte Marken, Offsite-Anzeigen oder In-Store-Promotions - Premiere Creative verfügt über die nötige Erfahrung, um alle Bereiche abzudecken. Neben dem Ad Management unterstützen wir Sie auch bei der Erstellung und Optimierung Ihrer Walmart-Storefront und Produktlistings. Durch den Einsatz branchenüblicher Best Practices schaffen wir eine ansprechende Walmart-Storefront, die Ihre Zielgruppe anspricht und Ihre Marke erfolgreich positioniert. Was ist Walmart Seller Central? Walmart Seller Central ist eine eCommerce-Plattform von Walmart, die es Unternehmen ermöglicht, ihre Produkte direkt an den umfangreichen Kundenstamm von Walmart zu verkaufen. Die Plattform dient als zentraler Hub, an dem Verkäufer ihre Produktlistings erstellen und verwalten, den Lagerbestand verwalten, Bestellungen abwickeln und den Kundenservice abwickeln können. Mit Millionen von monatlichen Besuchern bietet Walmart einen lukrativen Marktplatz für Verkäufer, die ihre Reichweite erhöhen und ihren Umsatz steigern möchten. Stuttgarter Unternehmen können Walmart Seller Central nutzen, um Produktangebote...

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### Der SEO-Vorteil: Wie Marketing-Agenturen den digitalen Erfolg von Dortmunder Unternehmen vorantreiben

- Published: 2023-09-29
- Modified: 2024-04-11
- URL: https://premierecreative.com/services/seo-agentur-dortmund-de/

Der SEO-Vorteil: Wie Marketing-Agenturen den digitalen Erfolg von Dortmunder Unternehmen vorantreiben Vereinbaren Sie einen Beratungstermin Der SEO-Vorteil: Wie Marketing-Agenturen den digitalen Erfolg von Dortmunder Unternehmen vorantreiben In der heutigen digitalen Landschaft reicht es einfach nicht mehr aus, nur eine Website zu haben, um bei Google eine Spitzenposition zu erreichen. Vielmehr bestimmt eine komplexe Ebene, die vom Google-Algorithmus gesteuert wird, die Popularität Ihrer Website im Vergleich zu anderen in Ihrer Branche. Um sich in diesem Verdrängungswettbewerb zu behaupten und eine starke Online-Präsenz zu etablieren, geht der SEO-Ansatz von Premiere Creative über konventionelle Techniken hinaus. Unser Team von SEO-Experten führt umfassende Website-Audits durch, um Engpässe im Sales Funnel zu beseitigen und Kunden in jeder Phase ihrer Kaufentscheidung zu begleiten. Wir richten Ihre Online-Aktivitäten an den Best Practices von Google aus und bereiten Ihr Unternehmen so auf einen optimalen Erfolg vor. Darüber hinaus legen wir großen Wert auf Transparenz und offene Kommunikation, indem wir Ihnen aufgeschlüsselte Rechnungen und persönliche Anrufe zur Verfügung stellen, damit Sie sich keine Sorgen machen müssen. Wenn Sie bereit sind, effektive SEO-Strategien zu entwickeln und spürbare Ergebnisse zu erzielen, ist Premiere Creative der richtige Ansprechpartner für Sie. Welche SEO-Dienstleistungen kann eine Marketing-Agentur bieten? In der digitalen Welt von heute spielt Suchmaschinenoptimierung (SEO) eine entscheidende Rolle für erfolgreiches Online-Marketing. Unternehmen verlassen sich oft auf Marketing-Agenturen, um die Komplexität von SEO zu bewältigen. Aber was genau machen diese Agenturen? Hier sind ein paar wichtige Aufgaben:• SEO-Analysen: Wir beginnen mit der Durchführung umfassender Website-Analysen. Bei unseren Audits werden Elemente wie die Struktur der...

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### Erfolgreiche Amazon PPC-Strategien für Düsseldorfer Unternehmen

- Published: 2023-09-29
- Modified: 2024-04-11
- URL: https://premierecreative.com/services/amazon-ppc-agentur-duesseldorf-de/

Erfolgreiche Amazon PPC-Strategien für Düsseldorfer Unternehmen Vereinbaren Sie einen Beratungstermin Erfolgreiche Amazon PPC-Strategien für Düsseldorfer Unternehmen! Die eCommerce-Landschaft wächst, und Amazon entwickelt sich zu einem dominierenden Marktplatz, der täglich viele Käufer anzieht. Um sich auf diesem expansiven Markt erfolgreich zurechtzufinden, ist ein tiefes Verständnis der Pay-per-Click (PPC)-Werbung von Amazon unerlässlich. Mit mehr als zwei Jahrzehnten Erfahrung hat Premiere Creative eine entscheidende Rolle dabei gespielt, zahlreichen kleinen und mittelständischen Düsseldorfer Unternehmen zu Wachstum und Erfolg zu verhelfen. Unser Team führt gründliche Audits durch und analysiert Ihre Amazon-PPC-Strategie sorgfältig, um sicherzustellen, dass Sie Ihre Zielkunden in jeder Phase des Kaufprozesses effektiv erreichen. Wir wissen, wie wichtig es ist, einen nahtlosen Sales Funnel zu schaffen und Ihren Ansatz zu optimieren, um Kunden zu Conversions zu führen. Unsere engagierten Spezialisten zeichnen sich durch die Verwaltung verschiedener Arten von Amazon-Werbelösungen aus, wie Sponsored Products, Sponsored Brands und Display Advertising. Wir halten uns über Branchentrends auf dem Laufenden und nutzen Best Practices, um die Wirkung Ihrer Werbekampagnen zu maximieren. Neben der Werbung bietet Premiere Creative auch Expertise bei der Optimierung Ihrer Amazon-Storefront und Ihrer Produktlistings. Wir wissen, wie wichtig ein ansprechendes Storefront und überzeugende Produktbeschreibungen sind, um Kunden anzuziehen und den Umsatz zu steigern. Unser Team setzt sein Fachwissen ein, um eine fesselnde Amazon-Storefront zu gestalten, die bei Ihrer Zielgruppe Anklang findet und die Sichtbarkeit und Glaubwürdigkeit Ihrer Marke erhöht. Wie lange dauert es, bis Pay-Per-Click Ergebnisse liefert? Wie lange es dauert, bis PPC (Pay-per-Click) Ergebnisse liefert, hängt von einer Reihe von Faktoren ab. Es ist wichtig zu...

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### Amazon beherrschen: Ein umfassendes Handbuch für Ihr Unternehmen in Bremen

- Published: 2023-09-29
- Modified: 2024-04-10
- URL: https://premierecreative.com/services/amazon-agentur-bremen-de/

Amazon beherrschen: Ein umfassendes Handbuch für Ihr Unternehmen in Bremen Vereinbaren Sie einen Beratungstermin Amazon beherrschen: Ein umfassendes Handbuch für Ihr Unternehmen in Bremen Seit über zwei Jahrzehnten hat sich Premiere Creative einen guten Ruf als zuverlässiger Partner für kleine und mittelständische Unternehmen erworben, der sie mit den nötigen Tools ausstattet, um mit großen Marken zu konkurrieren. Mit unserem Fachwissen über Amazon-Strategien unterstützen wir Unternehmen aus Bremen dabei, in der sich ständig weiterentwickelnden eCommerce-Landschaft erfolgreich zu sein. Bei Premiere Creative beginnt unser Prozess mit der Durchführung umfassender Audits und der Analyse Ihrer Marketingstrategien für Amazon. Unser primäres Ziel ist es, sicherzustellen, dass Sie Ihre Zielkunden in jeder Phase ihres Kaufprozesses effektiv erreichen. Durch die Erstellung eines nahtlosen Sales Funnels und die Optimierung Ihrer Kundenansprache können Sie optimale Ergebnisse erzielen. Unser Spezialistenteam zeichnet sich durch die Verwaltung verschiedener Werbeformate aus, die auf Amazon-Plattformen verfügbar sind. Ob Sponsored Products, Sponsored Brands, Offsite- und Offsite-Display-Self-Serve oder In-Store-Ads - Premiere Creative verfügt über das nötige Fachwissen, um sie alle zu verwalten. Darüber hinaus helfen wir Ihnen bei der Erstellung und Optimierung Ihrer Amazon-Storefront und Ihrer Produktlistings. Unser Team arbeitet nach branchenüblichen Best Practices und erstellt ansprechende Amazon-Storefronts, die bei Ihrer Zielgruppe großen Anklang finden. Wie können Sie auf Amazon verkaufen? Amazon Seller Central ist eine der größten eCommerce-Plattformen weltweit. Diese Plattform bietet Unternehmen aus Bremen die Möglichkeit, ihre Produkte direkt an den riesigen Kundenstamm von Amazon zu verkaufen. Mit Millionen von monatlichen Besuchern bietet Amazon einen lukrativen Marktplatz für Verkäufer, die ihre Reichweite erhöhen und ihren...

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### Digital Marketing Services 'Near Me'

> Premiere Creative digital marketing services, keyword research for SEO and Google Ads, serving NJ and NYC.

- Published: 2023-09-06
- Modified: 2023-09-06
- URL: https://premierecreative.com/services/digital-marketing-near-me/

Digital Marketing Services 'Near Me' SCHEDULE A CONSUTATION Get Discovered Today with Digital Marketing Services 'Near Me'! Welcome to Premiere Creative, your trusted partner for digital marketing services in Millburn, NJ, and the surrounding areas. Boasting over 29 years of rich industry experience, we’ve helped businesses grow and thrive online, driving brand visibility and boosting revenues while staying within your budget. Our commitment to your success extends beyond mere service – it’s a partnership forged on the principles of integrity and expertise, and innovation. Want to work with the No. 1 digital marketing agency ‘near me’? Look no further than Premiere Creative in Millburn, New Jersey. Comprehensive Digital Marketing Services ‘Near Me’ When we say comprehensive, we mean it. Our digital marketing services are strategically designed to cover every facet of your online presence, and we're right here, to ensure your business excels in the digital realm. From search engine optimization (SEO) to email marketing, our commitment to your success knows no bounds. Search Engine Optimization ‘Near Me’In today's digitally connected world, local searches serve as the lifeblood of businesses. That's why we prioritize your visibility in local search queries, ensuring that your business shines brightly when potential customers are looking for ‘products or services near me. ’ We understand the nuances of local SEO, making sure your business is not just another result but the top choice for those seeking nearby solutions.  PPC Advertising ‘Near Me’With targeted PPC campaigns ‘near me,’ we're here to maximize your return on investment (ROI) while ensuring that your business...

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### Amazon Sponsored Brands video (SBv)

> Premiere Creative's comprehensive approach to ROI optimized Amazon Advertising campaigns. We Build Businesses.

- Published: 2023-09-04
- Modified: 2024-02-27
- URL: https://premierecreative.com/services/amazon-sbv-video/

Amazon Sponsored Brands videos (SBv) SCHEDULE A CONSUTATION Sponsored Brands video Advertising begins by instantly delivering value to the shopper, by answering the question 'why should I pay attention? ' The video then presents a brief and intriguing story about the product, concluding with a memorable brand expression. These ads are easily digestible, providing information that generates excitement and interest in products and brands. While the brand DNA and product messaging are always central to the idea of the ad, the primary focus is on capturing the shopper’s attention within the first 0 to 3 seconds. SBv Immutable Tenants • Give the shopper a reason to care within the first 0-3 secs  • Always assume the shopper will never turn the sound on (

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### SEO Agency in Leeds, UK

> Premiere Creative full digital marketing and Search Engine Optimization (SEO) agency in Leeds, UK. Help you increase your ROI.

- Published: 2023-08-14
- Modified: 2023-11-15
- URL: https://premierecreative.com/services/seo-agency-leeds-uk/

SEO Agency in Leeds, UK SCHEDULE A CONSUTATION The SEO Advantage: How Marketing Agencies Drive Leeds-Based Businesses' Digital Success In today's digital landscape, simply having a website is no longer sufficient to secure a top position on Google. Rather, a complex layer governed by Google's algorithm determines the popularity of your website compared to others in your industry. To navigate this cutthroat popularity contest and establish a strong online presence, Premiere Creative's approach to SEO transcends conventional techniques. Our team of SEO experts conducts comprehensive website audits, eliminating any sales funnel bottlenecks and guiding customers at every stage of their purchase journey. We align your online operations with Google's best practices, priming your business for optimal success. Moreover, we prioritize transparency and open communication, providing itemized invoices and personalized calls to ensure your peace of mind. If you're ready to build effective SEO strategies and achieve noticeable results, Premiere Creative is here to make it happen. What SEO Services Can a Marketing Agency Provide? In today's digital world, search engine optimization (SEO) plays a crucial role in successful online marketing. Businesses often rely on marketing agencies to handle the complexities of SEO. But what exactly do these agencies do? Here are a few key responsibilities:SEO Audits: We start by conducting comprehensive website inspections. Our audits analyze elements such as website structure, on-page optimization, content quality, backlinks, and technical issues affecting performance. By identifying improvement areas and potential obstacles, we develop tailored strategies to boost visibility and search engine rankings. Keyword Research and Optimization: We...

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### Amazon Agency in Manchester, UK

> Premiere Creative amazon digital marketing agency in Manchester UK offers digital marketing and SEO on Amazon Platform

- Published: 2023-08-14
- Modified: 2023-11-15
- URL: https://premierecreative.com/services/amazon-agency-manchester-uk/

Amazon Agency in Manchester, UK SCHEDULE A CONSUTATION Driving Revenue on Amazon with Effective Marketing Campaigns For more than 20 years, Premiere Creative has been a trusted marketing agency, supporting the growth and success of numerous small and medium-sized businesses. With a strong track record of addressing pain points and achieving significant revenue growth for our clients, our team of Amazon specialists is dedicated to deploying tailored strategies that drive your Manchester-based business’ success. Premiere Creative's team conducts thorough audits and analyzes your Amazon marketing strategy, ensuring you effectively reach your target customers at each stage of their buying journey. Our goal is to create a seamless sales funnel and optimize your approach to guide customers towards conversion. Our specialists excel in managing diverse types of Amazon advertising and stay up to date with the latest industry trends and best practices to maximize the impact of your ad campaigns. Beyond advertising, Premiere Creative can assist your Manchester-based business in optimizing your Amazon storefront and product listings. Our team will help you create an engaging Amazon storefront that resonates with your target audience, enhancing your brand's visibility and credibility. What is a Full-Service Amazon Agency? A full-service Amazon agency is a team of seasoned professionals who specialize in all aspects of selling on Amazon. Agencies such as Premiere Creative possess deep knowledge and expertise in the intricacies of the Amazon platform, providing end-to-end solutions to help businesses effectively navigate the complexities and maximize their presence on Amazon. They offer a comprehensive approach that...

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### Walmart Agency in Sheffield, UK

> Premiere Creative Walmart marketing agency offers digital marketing to marketers who need to properly run a business on Walmart platform UK

- Published: 2023-08-14
- Modified: 2023-11-15
- URL: https://premierecreative.com/services/walmart-agency-sheffield-uk/

Walmart Agency in Sheffield, UK SCHEDULE A CONSUTATION Walmart Seller Central: Grow Your Sheffield-Based Business to New Heights With over 20 years of experience, Premiere Creative has been the driving force behind the growth and success of numerous small and medium-sized businesses. We specialize in helping local Sheffield-based businesses thrive on the Walmart platform and are committed to elevating your business. At Premiere Creative, we conduct comprehensive audits and in-depth analysis of your Walmart marketing strategy. Our goal is to ensure your business effectively reaches the right customers at every stage of their purchase journey by creating a seamless sales funnel and optimizing your customer engagement approach. Whether it's Sponsored Products, Sponsored Brands, Offsite Display, or In-store promotions, Premiere Creative has the expertise to handle them all. Beyond ad management, we assist in building and refining your Walmart storefront and product listings. By leveraging industry best practices, we create an engaging Walmart storefront that resonates with your target audience, positioning your brand for success. What is Walmart Seller Central? Walmart Seller Central is an eCommerce platform provided by Walmart that allows businesses to sell their products directly to Walmart's extensive customer base. It serves as a central hub where sellers can create and manage their product listings, handle inventory, process orders, and manage customer service interactions. With millions of monthly visitors, Walmart offers a lucrative marketplace for sellers seeking to expand their reach and boost sales. Sheffield-based businesses can leverage Walmart Seller Central to create product listings, manage inventory, process orders, and handle...

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### Amazon PPC Services in Edinburgh, UK

> Premiere Creative PPC and digital marketing services for businesses using Amazon platform in Edinburgh UK.

- Published: 2023-08-14
- Modified: 2023-11-15
- URL: https://premierecreative.com/services/amazon-ppc-agency-edinburgh-uk/

Amazon PPC Agency Edinburgh, UK SCHEDULE A CONSUTATION Winning Amazon PPC Strategies for Edinburgh-Based Businesses The eCommerce landscape grows, with Amazon emerging as a dominant force that attracts many daily buyers. To navigate this expansive marketplace successfully, it is crucial to have a deep understanding of Amazon's pay-per-click (PPC) advertising. With over two decades of experience, Premiere Creative has played a pivotal role in helping numerous small and medium-sized Edinburgh-based businesses grow and succeed. Our team conducts thorough audits and meticulously analyzes your Amazon PPC strategy to ensure its effectiveness in reaching your target customers at every stage of their purchasing journey. We recognize the importance of creating a seamless sales funnel and optimizing your approach to guide customers towards conversion. Our dedicated specialists excel in managing several types of Amazon advertising solutions, such as Sponsored Products, Sponsored Brands, and Display Advertising. By staying up to date with industry trends and leveraging best practices, we maximize the impact of your ad campaigns. In addition to advertising, Premiere Creative offers expertise in optimizing your Amazon storefront and product listings. We understand the significance of having an engaging storefront and persuasive product descriptions that attract customers and drive sales. Our team utilizes their expertise to craft a captivating Amazon storefront that resonates with your target audience, enhancing your brand's visibility and credibility. How Long Does It Take for Pay-Per-Click to Deliver Results? The timeline for PPC (pay-per-click) to deliver results can vary depending on a range of factors. It is essential to understand that...

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### Amazon Services in Leicester, UK

> Amazon digital marketing agency in Leicester UK offers financial accounting that marketers need to properly run a business on Amazon Platform

- Published: 2023-08-14
- Modified: 2023-11-15
- URL: https://premierecreative.com/services/amazon-agency-leicester-uk/

Amazon Agency in Leicester, UK SCHEDULE A CONSUTATION Mastering Amazon: A Comprehensive Handbook for Your Leicester-Based Business For over two decades, Premiere Creative has built a strong reputation as a reliable partner for small and medium-sized businesses, equipping them with the tools to compete against larger brands. With our specialized expertise in Amazon strategies, we are committed to empowering Leicester-based businesses to thrive in the ever-expanding eCommerce landscape. At Premiere Creative, our process begins with conducting comprehensive audits and analyzing your marketing strategies for Amazon. Our primary objective is to ensure that you effectively reach your target customers at every stage of their purchase journey. By creating a seamless sales funnel and optimizing your approach to guiding customers, we enable you to achieve optimal results. Our team of specialists excels in managing various advertising formats available on Amazon platforms. Whether it's Sponsored Products, Sponsored Brands, Offsite and Offsite Display Self-Serve, or In-store advertising, Premiere Creative possesses the expertise to handle them all. Additionally, we help in building and refining your Amazon storefront and product listings. Following industry best practices, our team creates engaging Amazon storefronts that strongly resonate with your target audience. How Do You Get Approved for Selling on Amazon? Amazon Seller Central is among the largest eCommerce platforms globally. This platform provides Leicester-based businesses with an opportunity to sell their products directly to the massive customer bases of Amazon. With millions of monthly visitors, Amazon offers a lucrative marketplace for sellers seeking to expand their reach and boost sales. To get approved...

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### Amazon Agency in London, UK

> Amazon marketing London offers the financial accounting that marketers and entrepreneurs need to properly run a business on Amazon Platform

- Published: 2023-08-14
- Modified: 2024-02-14
- URL: https://premierecreative.com/services/amazon-agency-london-uk/

Amazon Agency in London, UK SCHEDULE A CONSUTATION Mastering Amazon Selling for Your London-Based Business Marketing on Amazon Seller Central emerged as a game-changer for small businesses in the digital era. With its vast customer base and immense potential for growth, Amazon provides a lucrative platform for London-based companies to reach a global audience. However, successfully navigating this online marketplace requires strategic planning and expertise. Let the Amazon specialists at Premiere Creative help bridge the knowledge gap as trusted consultants. Premiere Creative, a full-service Amazon marketing agency, helps businesses throughout London grow their online sales. We assist London-based companies that currently sell or are looking to sell on Amazon by offering a suite of services. Our agency will build your Amazon Storefront, optimizing your listings for greater visibility, and carrying out the best strategies for effective Amazon advertising. We understand the challenges that customers face when trying to compete on Amazon. With Premiere Creative in your corner, we’ll champion you to face challenges head-on and transform into a key player in your product category. Our team of experts boasts unmatched knowledge in optimizing product listings, leveraging strategic advertising techniques, and keeping up with the latest algorithm changes and policy compliance. We are here to guide you through the process, while alleviating stress and ensuring your brand stands out in the crowded Amazon marketplace. How Can a London-Based Business Starts Marketing on Amazon? Getting started with Amazon marketing may seem like a daunting task, but with the right strategies and guidance, you can...

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### Walmart Agency in Birmingham, UK

> Walmart digital marketing agency UK offers the financial accounting that marketers and entrepreneurs need to properly run a business

- Published: 2023-08-14
- Modified: 2023-11-15
- URL: https://premierecreative.com/services/walmart-agency-birmingham-uk/

Walmart Agency in Birmingham, UK SCHEDULE A CONSUTATION Mastering Walmart: Take Your Birmingham-Based Business to the Next Level Since 1994, Premiere Creative has helped countless small and medium-sized businesses grow and compete with larger brands. When you partner with Premiere Creative, you gain access to a team of Walmart experts determined to grow your Birmingham-based business. With a stellar track record of addressing pain points for hundreds of companies and growing their revenue by 7-9 digits, our Walmart eCommerce professionals work closely with you to deploy the best strategies that ultimately fuel your brand’s success. Premiere Creative's team of experts conducts thorough audits and analyzes your Walmart marketing strategy. We make sure you reach the right customers at each stage of the purchase journey. Our goal is to create a seamless sales funnel and optimize your approach to guiding customers effectively. Our team of dedicated specialists excel in managing various types of Walmart advertising. Whether Sponsored Products, Sponsored Brands, Offsite Display, or In-store, Premiere can handle them all. In addition to ad management, Premiere can assist in building and refining your Walmart storefront and product listings. We understand the significance of a well-crafted storefront and compelling product listings to attract customers and drive sales. Our team leverages the industry’s best practices to deliver an engaging Walmart storefront that resonates with your target audience! How Can Birmingham-Based Businesses Better Promote Listings on Walmart? Highlighting your listing on Walmart requires a strategic approach to maximize visibility and drive sales. With Premiere Creative in your...

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### SEO Agency in Glasgow, UK

> Premiere Creative a digital marketing and Search Engine Optimization agency in Glasgow UK, can help increase your ROI.

- Published: 2023-08-14
- Modified: 2023-11-15
- URL: https://premierecreative.com/services/seo-agency-glasgow-uk/

SEO Agency in Glasgow, UK SCHEDULE A CONSUTATION Mastering SEO: How Marketing Agencies Drive Glasgow-Based Businesses' Digital Success Since 1994, Premiere Creative has reshaped the world of SEO beyond traditional methods. In today's digital landscape, merely having a website is not enough to guarantee you appear at the top of Google’s search engine. Rather, there is a complex layer governed by Google’s algorithm, with a sole purpose in determining the popularity of your website compared to others in your industry. To overcome this cutthroat popularity contest that can make or break your online presence, Premiere Creative’s approach to SEO goes beyond traditional methods. We consider your entire digital strategy before building a 100% customized action plan to give you the best chance at dominating search engines. Our team of SEO experts conduct exhaustive website audits, eliminating any potential bottlenecks in your sales funnel, guiding customers on the right path. We align your online operations with Google's best practices, priming your business for optimal success. But our commitment to SEO excellence does not end there. We believe in full transparency and open communication, providing itemized invoices and one-to-one calls for your peace of mind. If you're ready to witness groundbreaking SEO tactics and achieve remarkable results, Premiere Creative will make it happen. What SEO Services Can a Marketing Agency Provide? In the ever-expanding digital landscape, search engine optimization (SEO) has become a fundamental aspect of successful online marketing strategies. To navigate the complexities of SEO effectively, businesses often turn to marketing agencies for their expertise... .

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### Walmart Agency in Liverpool, UK

> Premiere Creative, Walmart marketing agency in Liverpool, UK for all your marketing needs on a walmat platform.

- Published: 2023-08-14
- Modified: 2023-11-15
- URL: https://premierecreative.com/services/walmart-agency-liverpool-uk/

Walmart Agency in Liverpool, UK SCHEDULE A CONSUTATION Mastering Walmart: Take Your Liverpool-Based Business to New Heights Since 1994, Premiere Creative has been a trusted partner for small and medium-sized businesses, empowering them to compete with larger brands. With our expertise in Walmart strategies, we are dedicated to helping Liverpool-based businesses thrive in the ever-expanding eCommerce landscape. At Premiere Creative, we begin by conducting comprehensive audits and analyzing your marketing strategies for Walmart. Our goal is to ensure you effectively reach your target customers at every stage of their purchase journey. By creating a seamless sales funnel and optimizing your approach to customer guidance, we help you achieve optimal results. Our team of specialists excel in managing various advertising formats on the Walmart platform. Whether it's Sponsored Products, Sponsored Brands, Offsite Display, or In-store advertising, Premiere Creative has the expertise to handle them all. In addition to ad management, Premiere Creative can assist in building and refining your Walmart storefront and product listings. Leveraging industry best practices, our team creates engaging Walmart storefront that resonates with your target audience. What is Walmart Seller Central? Walmart Seller Central is among the largest eCommerce platforms globally. This platform provides businesses the opportunity to sell their products directly to Walmart’s massive customer base. With millions of monthly visitors, Walmart offers lucrative marketplaces for sellers seeking to expand their reach and boost sales. Through Walmart Seller Central, Liverpool-based businesses can create product listings, manage inventory, process orders, and handle customer service. This platform provides valuable insights and analytics, enabling...

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### Amazon PPC Agency in Bristol, UK

> Premiere Creative Amazon Pay Per Click and full digital marketing agency offering paid ads services in Bristol UK.

- Published: 2023-08-14
- Modified: 2023-11-15
- URL: https://premierecreative.com/services/amazon-ppc-agency-bristol-uk/

Amazon PPC Agency in Bristol, UK SCHEDULE A CONSUTATION Amazon Pay-Per-Click Strategies for Bristol-Based Businesses In the ever-evolving eCommerce landscape, Amazon has emerged as a dominant force, attracting many daily buyers. Navigating this expansive marketplace requires a deep understanding of Amazon pay-per-click (PPC) advertising. With over two decades of experience, Premiere Creative has played a pivotal role in the growth and success of numerous small and medium-sized businesses. Our team conducts thorough audits and meticulously analyzes your Amazon PPC strategy. We ensure that you effectively reach your target customers at every stage of their purchasing journey as we recognize the importance of creating a seamless sales funnel and optimizing your approach to guiding customers towards conversion. Our dedicated specialists excel in managing various types of Amazon advertising, including Sponsored Products, Sponsored Brands, and Display Advertising. We stay abreast of industry trends and leverage best practices to maximize the impact of your ad campaigns. In addition to advertising, Premiere Creative offers expertise in optimizing your Amazon storefront and product listings. We understand the significance of an engaging storefront and persuasive product descriptions in attracting customers and driving sales. Our team leverages their expertise to craft a captivating Amazon storefront that resonates with your target audience, enhancing your brand's visibility and credibility. What is Amazon Pay-Per-Click? Amazon PPC is an advertising model that allows Bristol-based businesses to promote their products on the Amazon platform. It works on a pay-per-click basis, meaning sellers only pay when a shopper clicks on their ad. This form of advertising enables...

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### Best Pay-Per-Click Services

> Premiere creative offers Pay Per click and full digital marketing for eCommerce to increase sales and leads.

- Published: 2023-08-14
- Modified: 2024-04-08
- URL: https://premierecreative.com/services/best-pay-per-click-advertising-services/

Best Pay-Per-Click Advertising Services SCHEDULE A CONSUTATION Premiere Creative’s Approach to Pay-Per-Click AdvertisingWhether shopping online or browsing through social media feeds, your business can see more conversions through PPC advertising services. PPC is an acronym for pay-per-click, which refers to a popular marketing strategy businesses use to drive traffic to their website. Digital marketers refer to this method as pay-per-click because businesses pay for each click every time someone views their ad and clicks on it. How Effective is PPC? This marketing strategy, in essence, is the process of a brand’s advertisement appearing in search results or on various websites to generate traffic to the company’s site. Rather than paying a standard fee for an ad, companies pay for each click — meaning, they pay each time someone clicks on their ad and lands on their website. It may sound counterintuitive having to pay for something as small as an ad click, but these 10 statistics highlight why investing in PPC is essential for success online: According to SocialMediaToday, more than 7 million advertisers invested a total of $10. 1 billion in PPC ads just during 2017. Internet traffic funneled through pay-per-click advertisements bring approximately 50% more lead conversions than organic web traffic. The top 3 paid advertising spots get 46% of the clicks on the page. 40% of brands want to increase their PPC budget, indicating that this is an effective and lucrative tool for marketers. According to Formstack, PPC ads are one of the top three generators of on-page...

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### ECommerce PPC

> Search Engine Optimization for eCommerce to drive organic activity and increase sales.

- Published: 2023-08-14
- Modified: 2023-08-14
- URL: https://premierecreative.com/services/ecommerce-ppc/

ECOMMERCE PPC ECommerce PPC Campaign Success in Northern New Jersey – Premiere CreativeAt Premiere Creative, our team of Pay-Per-Click (PPC) experts is on hand to bolster your business. With decades of collective paid media experience, we work with clients small and large across many verticals to drive PPC results. Throughout each PPC campaign, Premiere will track, test, and optimize your eCommerce marketing efforts with surgical precision. The best part of PPC marketing is that you will only get charged when your target customers click and engage with your posts. With Premiere Creative, our success is your success. Like our mantra says: We build businesses. So let us help build yours. Premiere Creative’s Extensive Marketing ResearchThe first step toward your PPC success involves exhaustively understanding your business. The Premiere Creative team will learn about your target customers, gain a deeper understanding of your brand’s voice, scope out the competition, and bring all the intelligence available to bear on your PPC campaign. If you’re selling products or services online, you’ll need an agency that can drive up ROI and get your products in front of the right eyeballs. Cross Channel Management for PPC Success with Premiere Creative in NJWith the digital revolution underway, a good PPC campaign needs visibility across multiple channels. From Facebook to Google display and search ads, Instagram, and more, Premiere Creative’s crack team of digital marketers will set your campaign live across all channels. Appropriately tagged campaigns ensure that we are measuring the efficacy of your creative and targeting across...

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### ECommerce Influencer Marketing

> Search Engine Optimization for eCommerce to drive organic activity and increase sales.

- Published: 2023-08-14
- Modified: 2023-08-14
- URL: https://premierecreative.com/services/ecommerce-influencer-marketing/

ECOMMERCE INFLUENCER MARKETING Premiere Creative’s Full-Range of Influencer Marketing ServicesAs a full-service digital marketing agency, it’s only natural that Premiere Creative can flawlessly execute effective influencer marketing campaigns. The rise of social platforms like Instagram and Snapchat provides eCommerce brands with countless new avenues for engaging with target audiences. Premiere Creative’s team of influencer marketing experts will help you grow sales by finding the right influencers for your brand, work with them to create viral content, and ultimately execute fruitful campaigns. The result: a direct line of communication between your brand and the users you want to engage. As long as users respect brands and influencers equally, leveraging the power of influencers and their audiences will be essential to your eCommerce success. Establishing Distribution Platforms for Influencer Marketing SuccessThe first step toward creating an effective influencer marketing campaign with Premiere involves learning about your business and your customers. Through extensive research and data analytics, Premiere Creative’s growth hackers will identify your customer’s needs, affinities, and preferred social media platforms. Upon that foundation of knowledge, your brand and Premiere will begin building a campaign. The Premiere team will then reach out to social media users who hold influence over your customers, begin drafting unique content, and identify social KPIs used to measure success. What products and services do you provide? Who is your target demographic? What are their interests? Where do they live online? The answers to these critical questions will come out in Premiere’s research and strategizing process. They will help guide...

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### ECommerce Social Media Marketing

> Premiere Creative’s team of social media experts stay on top of the changing social media landscape, feature updates, new rising platforms

- Published: 2023-08-14
- Modified: 2023-11-25
- URL: https://premierecreative.com/services/ecommerce-social-media-marketing/

ECOMMERCE SOCIAL MEDIA MARKETING SCHEDULE A CONSUTATION eCommerce Social Media Marketing with Premiere Creative in New Jersey Premiere Creative’s team of social media experts stay on top of the changing social media landscape – from feature updates to new rising platforms, to trends in marketing tactics – so that you always receive top-notch service. The rise of social media over the last decade has been nothing short of astonishing. The opportunities for your business to reach a target audience with succinct messaging seem endless. The Premiere Creative team will make your brand’s messaging, offerings, and voice on social media as relevant to your target audiences as possible. Let Premiere Creative Help Grow Your Business With Social Media Marketing Premiere Creative leverages the power of social media to drive engagement and sales for clients in a broad range of industries. From creating engaging content that inspires sharing, to managing Facebook fan pages, Twitter accounts, Instagram feeds, and engaging your target audience on every possible social platform, Premiere will help your eCommerce business drive social traffic to your store. Our team employs a two-prong approach. One prong involves organically growing your profiles through relevant content creation and on-page tagging. The other prong involves executing precise, strategic, and efficient ad buys across Facebook, Instagram, and other platforms where you can place your value proposition in front of the right customers. Let Premiere’s digital experts take your social media strategy to the next level. Create Irresistible Social Media Content With Premiere Creative Premiere Creative...

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### ESP Migration Services for Shopify Websites

> As NJ’s top email marketing agency, Premiere Creative excels at helping Direct to Consumer (DTC) Shopify brands drive more traffic to their websites and generate sales.

- Published: 2022-08-08
- Modified: 2023-08-11
- URL: https://premierecreative.com/services/esp-migration-services/

ESP Migration Services for Shopify Websites As NJ’s top email marketing agency, Premiere Creative excels at helping Direct to Consumer (DTC) Shopify brands drive more traffic to their websites and generate sales. DTC brands often need to switch ESPs (Email Service Provider) because they have poor email deliverability, are unable to handle their growing in-house email list, or looking for better features including automation and in-depth analytics. Migrating your Shopify business to another ESP can seem like a daunting task. You need to make sure that your mailing lists are in order and that your clients receive your messages once you make the switch. This process can be simple and with the right service and features, your new email marketing campaign will be a success. If you are looking to make a switch but unsure where to start, Premiere Creative is your one-stop for email marketing assistance and counseling on. With more than a decade of proven experience in email marketing, Premiere Creative can migrate your email marketing lists, settings, campaigns, and more without any issues. At Premiere Creative, we trust Klaviyo for our email marketing services, and our clients highly value their powerful email marketing software, robust customization options, and seamless integration with Shopify. How Premiere Creative Simplifies Klaviyo ESP Migration Before we help you migrate to Klaviyo, the staff at Premiere Creative want to make sure all your data will migrate correctly. Our email marketing team conducts a thorough analysis of your current ESP and data and to...

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### Amazon & Walmart Advertising

> Premiere Creative - Amazon & Walmart Advertising, digital marketing and paid ads for amazon and walmaert shopping.

- Published: 2022-06-09
- Modified: 2023-11-15
- URL: https://premierecreative.com/services/amazon-walmart-marketplace/

Amazon & Walmart Advertising Drive customers and increase sales Boost my marketplace ads Reach Millions of CustomersAnd generate more revenues using our full-funnel ad strategies, SEO specific to each platform, and detailed reports to monitor analytics. Amazon and Marketplace Transactions Account for 0 % of total online sales Amazon: Leading the Way for eCommerce Amazon works for businesses of all types: B2B, B2C, resellers, independent third-parties, new brands, or established brands. OUR AMAZON SERVICES: ✅ Pinpoint keywords associated with your products✅ Design and create keyword-rich, effective product pages✅ Generate Amazon Search and Display ads to drive brand visibility✅ Produce automated reports to track performance THE POWER OF AMAZON: During the 2019 holiday season alone, more than a billion items were sold through Amazon. Sell on Amazon alone or supplement your eCommerce business by implementing a marketplace strategy. We can help you get started or improve your existing Amazon Seller conversion rates. Walmart: Millions of Customers with Payment Loaded, Ready to Make a Purchase Optimize your selling potential by expanding to Walmart Marketplace. If you’re already a seller, let us enhance your product visibility, generate more sales, and boost your conversions. THE REACH OF WALMART: If you already sell on Amazon, chances are you’re missing out on millions of customers who exclusively shop on Walmart Marketplace. Streamline your strategy using our services and watch your revenue grow almost effortlessly. Unlock Your Marketplace Potential with Targeted Advertisements and Enticing Product Listings Our Clients Love Our Work 0 % Growth on Paid Campaigns J. J. Abbott and...

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### Crypto Marketing

> Looking for a one-stop crypto marketing agency for your crypto or blockchain business? Premiere Creative’s delivers digital marketing solutions for crypto

- Published: 2022-03-17
- Modified: 2023-08-11
- URL: https://premierecreative.com/services/crypto-nft-blockchain-marketing/

Catapult Your Blockchain Business to Success with Premiere Creative Looking for a one-stop crypto marketing agency for your crypto or blockchain business? Premiere Creative’s delivers personalized digital marketing solutions for crypto and NFT brands that engage and retain new and existing customers. Whether you need SEO, PPC, social media marketing, or influencer marketing, Premiere has the expertise to craft a winning digital marketing plan designed uniquely for your crypto business. The global cryptocurrency market is projected to reach $32. 4 Trillion USD by 2027. As data security, transparency, and ease of use online become increasingly important and expected for businesses, consumers, and investors alike, cryptocurrency is the convenient financial solution of the future. With entrepreneurs and seasoned businesses adopting cryptocurrency a central part of their business models, now is the time to capitalize on this enormous opportunity to capture your crypto niche. A Quick Introduction to the Crypto Industry While the crypto industry is quickly growing, the innovation’s technical complexity leaves many consumers and entrepreneurs unsure of what cryptocurrency is, how cryptocurrency works, and how different crypto applications can be used. Premiere is here to explain exactly what cryptocurrency is, the plethora of potential blockchain applications, and how to get ahead of your competitors with crypto digital marketing strategies. How Crypto Works: Understanding the Blockchain To understand crypto products and applications, such as cryptocurrency and NFTs, you must first understand the database system that makes crypto possible, called Blockchain. A blockchain is a super-database where information is collected in groups called...

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### Local SEO Services

- Published: 2021-08-26
- Modified: 2023-11-13
- URL: https://premierecreative.com/services/local-seo/

Local SEO Services SINCE 1994, PREMIERE CREATIVE HAS HELPED BUSINESSES SCALE TO NEW HEIGHTS WITH TAILORED GROWTH MARKETING STRATEGIES SCHEDULE A CONSUTATION The Best Local SEO Services in NJ & NYC Premiere Creative knows how difficult it can be to differentiate your business in the highly competitive NYC & NJ area. As a full-service digital marketing agency, we use our expertise and creativity to implement Omni-channel marketing strategies that create unique value for your business. In a competitive market, local SEO can make your business stand out from the crowd and surpass competitors. A high ranking on the search engine result page (SERP) can boost the chance of generating qualified leads that convert into sales. Premiere Creative specializes in SEO and develops high-performing local keyword-targeted campaigns tailored to your business’s revenue streams. Why is Local SEO Important? Local SEO improves your business’s visibility on a search engine and provides more opportunities to connect with prospective clients using geo-specific search queries. Where and how your information appears in the SERP can mark the difference between a customer choosing your brand over a competitor’s. Strong local rank is essential for businesses that operate in a specific geography who want to gain a competitive edge with increased brand awareness. Premiere Creative optimizes your online presence through various local SEO strategies. Premiere helps you attract new customers, increase brand awareness, and attain qualified leads. Not only does local SEO improve your ranking, the process of optimizing provides a multitude of benefits such as heightened engagement on...

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### Walmart Advertising Agency

> WordPress web design and digital marketing offers the financial accounting that marketers and entrepreneurs need to properly run a business.

- Published: 2021-03-23
- Modified: 2024-01-26
- URL: https://premierecreative.com/services/walmart-advertising-agency/

Walmart Advertising Agency SINCE 1994, PREMIERE CREATIVE HAS HELPED BUSINESSES SCALE TO NEW HEIGHTS WITH TAILORED GROWTH MARKETING STRATEGIES SCHEDULE A CONSUTATION Grow Revenues with the #1 Walmart Advertising Agency in NJ & NYC At Premiere Creative, we tailor our strategies to each client's unique goals, maximizing the effectiveness of your ad spend on Walmart's emerging marketplace. Our PPC (Pay Per Click) specialists offer a complete suite of digital solutions, ensuring a robust digital presence for your brand. Leveraging over two decades of expertise, we focus on reducing your Advertising Cost of Sales (ACoS) during Walmart advertising campaigns. How Does Premiere Creative Enhance Your Walmart Marketplace Experience? Our unique approach to campaign structure, keyword optimization, and product promotion ensures that your advertising program is aligned with your business objectives. This leads to higher ROI and quicker results without compromising on quality. Understanding Walmart Marketplace: A Game Changer for E-Commerce Walmart Marketplace, boasting over 110 million active monthly users, is a rapidly growing e-commerce platform. It offers an opportunity for both small businesses and large-scale enterprises to list products on Walmart’s website. Premiere Creative’s team excels in enhancing product listings and company pages on this platform, solidifying your digital presence and boosting sales. Why Choose Walmart for Your Business? The advantages of using Walmart Marketplace include: High Traffic Volumes: An average of 310 million unique users per month. Expansive Customer Base: It's the second-largest e-commerce platform, just behind Amazon. Lower Competition: Walmart has significantly fewer retailers compared to Amazon, offering a...

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### Amazon A+ Content

> Premiere Creative's comprehensive approach to ROI optimized Amazon Advertising campaigns. We Build Businesses.

- Published: 2021-03-19
- Modified: 2023-12-01
- URL: https://premierecreative.com/services/amazon-a-plus-content/

Amazon A+ Content SINCE 1994, PREMIERE CREATIVE HAS HELPED BUSINESSES SCALE TO NEW HEIGHTS WITH TAILORED GROWTH MARKETING STRATEGIES SCHEDULE A CONSUTATION Amazon A+ Content: Drive More Sales on Your PDP Welcome to Premiere Creative, an ACoS-driven Amazon agency that produces superior results through an innovative suite of Amazon advertising services and strategies, including A+ content. Founded in 1994, Premiere Creative’s team of Amazon consultants and account managers has helped FBA and FBM online sellers build their brand and improve profit margins. As the best Amazon marketing agency in the NYC Tri-state area, Premiere Creative can support your business by maximizing profits on Amazon’s 1P and 3P platforms. More than 56% of all online product searches begin on Amazon. As Amazon’s eCommerce ubiquity continues to grow, it will become increasingly important to decrease your ACoS through your Seller and Vendor accounts. Due to Amazon’s hyper-competitive marketplace, growing a successful brand requires a near perfect PDP to help you stand out from competitors in your niche industry. Start overtaking your rivals by harnessing Amazon A+ content. What is Amazon A+ Content? Amazon A+ is critical to accelerate your flywheel and drive more clicks to your “Add to Cart” button. Originally released as a paid service, “Enhanced Branded Content,” all brand-registered Amazon sellers and vendors can now sign up for Amazon A+ content. This free program allows sellers to supercharge their product display pages (PDP) with eye-catching visuals and more content that will drive brand affinity, cross-promote related products, and better convey your...

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### LoyaltyLion Services

- Published: 2021-03-09
- Modified: 2024-01-18
- URL: https://premierecreative.com/services/loyaltylion/

LoyaltyLion Services SINCE 1994, PREMIERE CREATIVE HAS HELPED BUSINESSES SCALE TO NEW HEIGHTS WITH TAILORED GROWTH MARKETING STRATEGIES SCHEDULE A CONSUTATION Experience Growth and Customer Loyalty with Loyalty Lion Since its inception in 1994, Premiere Creative has been a catalyst for business expansion, specializing in integrating and managing Loyalty Lion for eCommerce brands. Our expertise lies in augmenting Shopify sites for DTC brands, enhancing traffic, and boosting revenues. With the eCommerce sphere witnessing exponential growth, it's essential for Shopify stores to develop a compelling customer loyalty program. Premiere Creative excels in implementing and managing Loyalty Lion, catering to the diverse needs of eCommerce retailers across the nation. We offer unparalleled retention marketing, catering to customers at every stage of the sales journey. Our expert implementation of Loyalty Lion's robust features ensures that your Shopify site not only attracts more traffic but also nurtures a loyal customer base. From crafting personalized loyalty programs to driving repeat purchases, we turn casual browsers into devoted brand advocates. Let us show you how Loyalty Lion can become a pivotal part of your brand's growth story, enhancing both customer engagement and revenue. Transform Your Business with Effective Loyalty Programs Loyalty programs transcend mere point accumulation. With Loyalty Lion, Premiere Creative delves into understanding your audience, fostering enduring connections. We empower your brand by offering:Meaningful Rewards: Enhance retention with desirable rewards. Loyalty Points: Boost subscriptions with redeemable loyalty points. Tier Subscribers: Promote spending and reward redemption through exclusive tiers. Loyalty Lion: The Gateway to eCommerce Excellence As an award-winning...

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### SEO Backlinking Services

- Published: 2021-03-09
- Modified: 2024-02-07
- URL: https://premierecreative.com/services/seo-backlinks/

SEO Backlinking Services SINCE 1994, PREMIERE CREATIVE HAS HELPED BUSINESSES SCALE TO NEW HEIGHTS WITH TAILORED GROWTH MARKETING STRATEGIES SCHEDULE A CONSUTATION Claim Your Rank with Top-Rated Backlink Services in NJ & NYC Founded in 1994, Premiere Creative is NJ and NYC’s leading SEO agency that consistently delivers higher visibility. As a ROAS driven agency, our SEO focus is to build high-quality traffic and rank for appropriately targeted keywords that generate qualified leads. Based in Millburn and celebrating 28 years in service, the experts at Premiere Creative are passionate about helping both large and small businesses drive revenues through search engine optimization (SEO). Premiere’s experienced SEO team – comprised of copywriters and backlinking experts – solves problems for all business types with our SEO services and custom content creation. Backlinking is the cornerstone of SEO rank. Carefully planned link building in a non-collusive manner will boost your website’s rank in the SERPs, increase relevant website traffic, and build new outreach opportunities. Using White Hat SEO tactics, Premiere can provide your website with powerful and relevant backlinks to take market share from competitors and increase revenue growth. Start growing organic traffic and claim your spot as an authoritative voice in your industry today! What is a Backlink? A backlink describes a reference or citation, which builds a connection (hyperlink) between two web pages. High-quality backlinks can help to increase a site’s ranking position and visibility in search engine results. Search engines, like Google, use backlinks as a ranking signal. When one website links to another,...

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### Google My Business Services

- Published: 2021-03-02
- Modified: 2024-06-20
- URL: https://premierecreative.com/services/google-my-business/

Google My Business Services SINCE 1994, PREMIERE CREATIVE HAS HELPED BUSINESSES SCALE TO NEW HEIGHTS WITH TAILORED GROWTH MARKETING STRATEGIES SCHEDULE A CONSUTATION Google My Business Management & Optimization Services Due to the growing importance of local SEO and mobile usage, Premiere Creative offers Google My Business optimization services to help place your business in front of your targeted customer profile. Celebrating our 28th year and located in downtown Millburn, NJ, Premiere Creative has the SEO skills and experience to take drive more qualified sales leads. As the top ROAS digital agency in New Jersey & New York, we measure our success based on the number of high-quality conversions and revenues generated through best-in-class digital marketing techniques. Google offers a variety of unique capabilities that help businesses engage and interact with their customers beyond PPC. Whether on Google Search or Map, GMB connects your business directly with warm prospects that aligned based on their keyword searches. GMB, when managed properly, enables you to control the content that potential customers see and read. Through unmatched expertise gained over the last three decades, Premiere Creative can help your business maximize its online presence using Google’s free platform. Make the most out of your Google listing with the help of a GMB expert at Premiere Creative today! Why use Google My Business? Google My Business (GMB) is the free local business directory that acts as a virtual storefront. Search engine users rely on GMB to find important information about local businesses such as online reviews, service...

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### R.A.C.E. Framework for Digital Marketing

- Published: 2021-03-01
- Modified: 2024-01-18
- URL: https://premierecreative.com/services/race-framework/

R. A. C. E. Framework for Digital Marketing SINCE 1994, PREMIERE CREATIVE HAS HELPED BUSINESSES SCALE TO NEW HEIGHTS WITH TAILORED GROWTH MARKETING STRATEGIES SCHEDULE A CONSUTATION The Evolution of Digital Marketing In the heart of New Jersey and New York City's dynamic marketplaces, Premiere Creative stands as a beacon of innovation in digital marketing. With over 28 years of experience, we understand that the digital world is constantly evolving. Businesses now require a robust, adaptable strategy to navigate this ever-changing landscape. That's where our R. A. C. E. Framework comes into play, offering a comprehensive, results-driven approach to digital marketing. The R. A. C. E. Framework Explained 1. Reach: Expanding Your Brand's HorizonR. A. C. E. stands for Reach, Act, Convert, and Engage - the four pillars of our holistic marketing strategy. This framework is not just a methodology; it's a journey through the customer's lifecycle, ensuring every touchpoint is an opportunity for growth and engagement. Understanding Reach: It's about making your presence known, capturing the attention of potential customers where they spend their time. Strategies for Success: We leverage SEO (Search Engine Optimization), social media marketing, and targeted ad campaigns to place your brand at the forefront. The Impact of Reach: Increased brand awareness leads to a broader audience base, setting the stage for deeper customer interactions. 2. Act: Transforming Interest into InteractionsThe Essence of Action: This stage is crucial for turning interest into tangible actions by potential customers. Tactics Employed: We optimize your online presence for user interaction, ensuring your website and social platforms are engaging and easy to navigate. Results of Effective Action: Higher...

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### YouTube PPC Advertising Agency

- Published: 2021-02-25
- Modified: 2023-11-13
- URL: https://premierecreative.com/services/youtube-ppc-agency-nyc/

YouTube PPC Advertising Agency SINCE 1994, PREMIERE CREATIVE HAS HELPED BUSINESSES SCALE TO NEW HEIGHTS WITH TAILORED GROWTH MARKETING STRATEGIES SCHEDULE A CONSUTATION The #1 YouTube Agency for PPC Advertising Services Welcome to Premiere Creative, the #1 YouTube PPC Agency in NJ & NYC. From promoting a specific product or service to increasing your brand’s social media penetration and recognition, Premiere Creative can support every facet of your YouTube Paid advertising strategy. By harnessing a proven data-driven approach to YouTube PPC, Premiere’s ad specialists can keep “qualified” eyes on your brand, exposing prospective customers. A video can help you connect with your target audience during their “research & inspiration” search as they explore YouTube. Given that 91% of communication is visual, YouTube has a greater chance to peak and engage 1st-time viewers. Backed by nearly three decades of experience with digital marketing and paid ads, Premiere Creative will boost your visibility across YouTube with engaging video content. Moreover, as the leading YouTube PPC agency in New Jersey & New York City, Premiere Creative can help you:Increase video viewing timeCapture and drive high intent search traffic to your websiteEarn more subscribersBuild brand awarenessSee higher video engagement levelsDuring your YouTube PPC campaign, Premiere Creative will track the progress of your impressions and CTR to maximize the distribution of your budget on the platform. Build Your Audience. Reach More Viewers. Earn More Sales YouTube is the largest video-sharing platform on the web and the second largest search engine next to its parent company, Google... .

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### Octane AI

- Published: 2021-02-17
- Modified: 2024-01-18
- URL: https://premierecreative.com/services/octane-ai-services-nyc/

Octane AI SINCE 1994, PREMIERE CREATIVE HAS HELPED BUSINESSES SCALE TO NEW HEIGHTS WITH TAILORED GROWTH MARKETING STRATEGIES SCHEDULE A CONSUTATION Unleashing the Power of Octane AI: Transform Your Email Marketing Game In today's fast-paced digital landscape, staying ahead in the email marketing arena is crucial for businesses, especially in bustling hubs like NYC and northern NJ. That's where Octane AI steps in, revolutionizing how companies interact with their audience. At Premiere Creative, we harness the unparalleled capabilities of Octane AI to skyrocket your email open rates and extend customer engagement far beyond the conventional email newsletters. Octane AI: The Game-Changer in eCommerce What makes Octane AI the #1 choice for modern eCommerce businesses? Originating as a cutting-edge solution, Octane AI seamlessly blends with platforms like Shopify, Facebook Ads, and Klaviyo. It's not just a tool; it's a growth partner, ensuring your brand stays at the forefront in competitive markets like NYC and NJ. What features does Octane AI offer? Facebook Ad CampaignsSponsored MessagesCollege data from Facebook Messenger and SMSSMS cart abandonment, SMS broadcasts, Messenger FlowsConversational AdsAutomated Customer SupportEasy Integrations with Popular AppsAudience Expansion with Octane AI's Smart QuizzesImagine a tool that not only learns about your customers but also tailors recommendations to their preferences. Octane AI does exactly this with its ingenious quizzes. As a local leader in digital marketing, Premiere Creative leverages these quizzes to collect valuable data, offering product recommendations that hit the mark every time. The Feature-Rich Landscape of Octane AI With Octane AI, you're not just getting...

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### Digital Marketing Agency for Pool Service Businesses

> Premiere Creative offers customized digital marketing packages to help grow your pool building company's presence on the web.

- Published: 2021-01-26
- Modified: 2024-02-27
- URL: https://premierecreative.com/digital-marketing-pool-companies/

Digital Marketing Agency for Pool Service Businesses SINCE 1994, PREMIERE CREATIVE HAS HELPED BUSINESSES SCALE TO NEW HEIGHTS WITH TAILORED GROWTH MARKETING STRATEGIES SCHEDULE A CONSUTATION Premiere Creative: Elevating Pool Construction & Service Businesses For over 30 years, Premiere Creative has been at the forefront of digital marketing for pool builders and service providers. Our experienced team has consistently enabled businesses in this sector to attract new clients and amplify their revenue growth. Our digital marketing strategies are comprehensive, encompassing SEO keyword optimization, effective Pay Per Click advertising, crafting user-centric websites, and consistent blogging. These methods build trust and confidence among your customers, ensuring a steady influx of qualified leads. Tailored SEO Solutions: Crafting Success for Your Pool Business Understanding and Targeting Your AudienceAt Premiere Creative, we see you as a partner, not just a client. Our collaboration begins with a deep dive into your target audience's profile, understanding their habits and preferences. Our SEO experts craft a detailed persona of your customers, aligning our content strategy and website structure to resonate with their search patterns, enhancing your visibility and search rankings. When developing a marketing strategy for pool construction and service companies, understanding the target audience is crucial. The target audience for these companies typically includes several key demographics and segments:Homeowners: This is the primary audience, especially those with higher disposable incomes who can afford pool installation and regular maintenance. They might be interested in luxury additions to their homes or seeking ways to enhance their property value. Families: Families with...

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### Digital Marketing for Pool Contractors

> Become the #1 pool service business in your local area with help from Premiere Creatives suite of digital marketing services.

- Published: 2021-01-25
- Modified: 2023-11-15
- URL: https://premierecreative.com/services/pool-construction-marketing-agency/

Digital Marketing for Pool Contractors SINCE 1994, PREMIERE CREATIVE HAS HELPED BUSINESSES SCALE TO NEW HEIGHTS WITH TAILORED GROWTH MARKETING STRATEGIES SCHEDULE A CONSUTATION Digital Marketing Services for Pool Companies Now in our 28th year, Premiere Creative is the country’s leading pool industry digital agency. With over a decade of proven pool marketing experience, pool companies across the East, Midwest, Southeast, and West coast retain our agency to drive more qualified sales leads to your website and phones. Built on a holistic Omni-channel strategy, Premiere can ensure that your business revenues will grow 20-35% in Year 1. Our digital agency excels because we have developed a proven bilateral pool marketing methodology:Driving more transaction-ready pool customers (traffic)Improving your conversions by strengthening your visual storytellingPremiere Creative’s comprehensive digital marketing services will help you exceed your pool company revenue goals by generating new customers, improve your brand penetration, and driving your visibility and search rank above your competitors. Our well-rounded team of experienced digital marketing experts includes creative strategists, web designers, SEO specialists, bloggers, programmers, and PPC account managers. Through targeted keyword backlinking and strategic blog posting, let Premiere take market share from your competitors to drive your revenues higher this year. Generating Pool Customers via Web Marketing Services Premiere consistently generates an 8x-18x return on your marketing budget. Our proven pool industry digital strategy generates 100’s of qualified sales leads to ensure you have a high Return On Ad Spend (ROAS). Tailored around SEO and blogging year-round, Premiere deploys PPC advertising in...

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### Wix Web Design Agency

> Wix web design and digital marketing offers the financial accounting that marketers and entrepreneurs need to properly run a business.

- Published: 2021-01-20
- Modified: 2024-01-18
- URL: https://premierecreative.com/services/wix-website-design-nyc/

Wix Web Design Agency SINCE 1994, PREMIERE CREATIVE HAS HELPED BUSINESSES SCALE TO NEW HEIGHTS WITH TAILORED GROWTH MARKETING STRATEGIES SCHEDULE A CONSUTATION Transform Your Online Presence with Our Top Wix Website Design Services Welcome to Premiere Creative, the leading Wix website design agency in Northern NJ and NYC. With over 150 million users worldwide, Wix stands as a premier choice for website building and design. As the #1 Wix web design agency in northern NJ and NYC, we specialize in creating stunning, responsive, and effective websites that drive traffic and foster brand growth. Wix is a popular web development platform that enables users to create and manage websites with ease. Known for its user-friendly drag-and-drop interface, Wix allows individuals and businesses to build custom, professional-looking websites without needing to know how to code. Why Choose Wix for Your Website? User-Friendly Interface: Wix's intuitive drag-and-drop interface makes website management a breeze. Even for those new to web design, Wix provides an easy-to-navigate platform, making content updates and site modifications straightforward. Enterprise-Grade Security: Security is a top priority for any online business. Wix offers robust security features to protect your site and your visitors, giving you peace of mind. Affordable Hosting Solutions: With Wix, you get not just a fantastic website but also cost-effective hosting, ensuring your site is always up and running smoothly. Customizable Templates: With a vast library of professionally designed templates, Wix provides a solid foundation for your website. Whether you're in retail, services, or any other industry, there's a template that...

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### Pinterest Marketing Services

> Success on Pinterest starts with a holistic strategy and great content. Our marketing services can help you reach your goals on Pinterest.

- Published: 2021-01-18
- Modified: 2024-01-18
- URL: https://premierecreative.com/services/pinterest-marketing/

Pinterest Marketing Services SINCE 1994, PREMIERE CREATIVE HAS HELPED BUSINESSES SCALE TO NEW HEIGHTS WITH TAILORED GROWTH MARKETING STRATEGIES SCHEDULE A CONSUTATION Unlock the Potential of Pinterest for Your Business In the dynamic world of digital marketing, Pinterest stands out as a powerful tool to connect with audiences and drive business growth. At Premiere Creative, we've been harnessing the power of Pinterest since 1994, helping brands in Northern NJ and NYC transform their Pinterest presence into a robust platform for double-digit growth and revenue. As the #1 Pinterest marketing agency in Northern NJ and NYC, we're excited to offer you tailored strategies that deliver real results. Maximize Your Visual ImpactTo ensure your content stands out on Pinterest, the impact of your pins hinges significantly on their aesthetic appeal and format. At Premiere Creative, we understand that compelling visuals are the key to capturing attention and engaging your audience. Each pin tells a story. We create pins that not only look great but also convey a message. Whether it is highlighting a product, sharing a tip, or telling a brand story, the visual narrative is key to connecting with your audience. With the majority of Pinterest users accessing the platform via mobile devices, we ensure that your pins are optimized for smaller screens, maintaining their visual appeal and readability. Pinterest trends are constantly evolving. We stay ahead of the curve, keeping your content fresh and relevant. We use specific practices such as using the right size and ratio are crucial for maximizing visibility and engagement. Amplify...

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### Website Design For SEO

> Premiere Creative digital marketing agency offering web design and keyword research for Search Engine Optimization and Google Ads, serving NJ and NYC.

- Published: 2020-02-25
- Modified: 2023-12-20
- URL: https://premierecreative.com/services/seo-website-design/

Website Design For SEO SINCE 1994, PREMIERE CREATIVE HAS HELPED BUSINESSES SCALE TO NEW HEIGHTS WITH TAILORED GROWTH MARKETING STRATEGIES SCHEDULE A CONSUTATION Premiere Creative’s Approach to SEO-Friendly Website Design In the early days of the Internet and search engines, people didn’t see a relationship between SEO website design and a high performance on organic search. It was commonly believed – based on the experience of web marketers and designers at the time – that building a website with design in mind would diminish its ability to perform organically on search. Similarly, web marketers interested in maximizing organic search traffic to their website thought that focusing on design and user experience would diminish the site’s ability to perform on search. Today, savvy search marketers and designers alike know how important it is for SEO analysts, content strategists, and UX designers to be on the same page when it comes to optimizing a website for search. At Premiere Creative, we’re well aware that the goals of SEO and design are not at odds with each other. In fact, practitioners of both disciplines have the same goal: to anticipate the needs of users and deliver experiences that meet them. In this article, we’re going to break down the relationship between web design and SEO. This is how we design websites that maximize the volume of high-intent traffic from organic search while simultaneously being easily navigable and stunningly designed. But before we dive into the nitty-gritty, why is this stuff even important? SEO Oriented UX...

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### SEO Content Services

> Premiere Creative digital marketing services, SEO content services, keyword research for SEO and Google Ads, serving NJ and NYC.

- Published: 2020-02-25
- Modified: 2023-11-15
- URL: https://premierecreative.com/services/seo-content-services/

SEO Content Services SINCE 1994, PREMIERE CREATIVE HAS HELPED BUSINESSES SCALE TO NEW HEIGHTS WITH TAILORED GROWTH MARKETING STRATEGIES SCHEDULE A CONSUTATION Creating an SEO Content Strategy with Premiere Creative The process of creating a sound SEO content strategy differs greatly compared to a few years ago. If you’re a small business based in Northern New Jersey, New York City, Queens, Long Island, or Connecticut, we don’t have to tell you how difficult it is to capture consumer attention on search. Everyone knows that black hat SEO hasn’t worked for over a decade. What a lot of businesses don’t know is that – in a market saturated by savvy digital marketing strategists – even most white hat SEO best practices are insufficient to produce optimal results on search. In today’s overcrowded market for search, what can SEO strategists do to stay on page 1 of high intent Google searches? For a time, this was a question that threw Premiere Creative’s leading team of New Jersey based SEO experts for a loop. We started to feel a slight dip in organic search traffic hitting client websites as more and more of their competitors began employing their own SEO content strategies. After a lot of research, trial and error, SEO conferences, and search engine marketing symposiums, we were finally able to employ a set of best practices that got clients soaring on search again. This piece will discuss our findings and how you can use them yourself. SEO strategy involves more than packing the...

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### SEO Keyword Research

> Premiere Creative digital marketing services, keyword research for SEO and Google Ads, serving NJ and NYC.

- Published: 2020-02-11
- Modified: 2024-04-08
- URL: https://premierecreative.com/services/seo-keyword-research/

SEO Keyword Research SINCE 1994, PREMIERE CREATIVE HAS HELPED BUSINESSES SCALE TO NEW HEIGHTS WITH TAILORED GROWTH MARKETING STRATEGIES SCHEDULE A CONSUTATION Leveraging SEO Keywords: Unlocking Digital Success Since 1994 At Premiere Creative, we've been pioneering growth marketing strategies for nearly three decades. Our forte? Using SEO keyword research to catapult businesses to new heights. In a digital landscape that's constantly evolving, we remain steadfast in our commitment to harnessing the power of keywords. Why? Because in the vast expanse of the digital world, keywords are the beacon that guide consumers to your brand. What is SEO Keyword Research? Understanding the core of SEO starts with keyword research. It's the process of identifying the terms and phrases your audience uses in search engines. This insight is pivotal in aligning your content with user intent, boosting your visibility, and driving targeted traffic to your website. Decoding the Digital Language: The Power of Keywords Keywords aren't just words; they're the voice of customer intent. Imagine a potential customer searching for "the best bedazzled flip flops" or seeking the artist behind a favorite movie character. These searches are more than queries; they're gateways. And at Premiere Creative, we specialize in turning these gateways into pathways leading straight to your brand. Our team doesn’t just follow digital trends; we stay ahead, ensuring that your business remains at the forefront of every relevant search. The Origin and Evolution of Search Engines: A Journey Through Time The tale of search engines is as old as the...

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### Dovetale Influencer Marketing

> Premiere Creative digital marketing services offering Dovetale influencer marketing.

- Published: 2020-01-15
- Modified: 2023-11-13
- URL: https://premierecreative.com/services/dovetale-influencer-marketing/

Dovetale Influencer Marketing SINCE 1994, PREMIERE CREATIVE HAS HELPED BUSINESSES SCALE TO NEW HEIGHTS WITH TAILORED GROWTH MARKETING STRATEGIES SCHEDULE A CONSUTATION Dovetale – Premiere’s Secret Weapon for Crushing Influencer Campaigns At Premiere Creative in Millburn NJ, we have been dipping our toes into the world of influencer marketing more and more every year. We’re not alone in exploring this new channel in the digital marketing mix. Global ad spend on influencer marketing is expected to reach $10 billion by 2022. To things into perspective, that’s up from $2 billion in 2017. Translation: influencer marketing is not a fad. It has demonstrated a unique ability to resonate with users in a way that no traditional medium for paid promotions can. More importantly, it’s your golden ticket to build and strengthen your brand. At Premiere Creative, we use influencer marketing to drive results for a broad swath of clients. From fashion retailers to health and wellness brands, pharmaceutical clients, and everything in between, carefully selecting influential individuals from Instagram, Facebook, YouTube, and other social platforms to create bespoke targeted campaigns can drive sales, sign ups, and much more. Influencer marketing has also proven itself to be a useful tool for brand awareness campaigns. In January of 2018, Amazon formed an influencer marketing relationship with Khloe Kardashian around her pregnancy. The goal of the campaign was for build awareness around Amazon’s new baby registry as well as their maternity line. The content of the entire campaigns was comprised of two sponsored posts. Those two posts...

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### Klaviyo Email Marketing Automation

> Using Klaviyo, Premiere Creative crafts effective marketing automations designed to grow your business, and build valuable online relationships with customers.

- Published: 2020-01-08
- Modified: 2023-11-15
- URL: https://premierecreative.com/services/klaviyo-email-marketing/

Klaviyo Email Marketing Automation SINCE 1994, PREMIERE CREATIVE HAS HELPED BUSINESSES SCALE TO NEW HEIGHTS WITH TAILORED GROWTH MARKETING STRATEGIES SCHEDULE A CONSUTATION Klaviyo: Our Tool For Successful Email Marketing Campaigns It’s time to take your email marketing to the next level with Klaviyo. At Premiere Creative, we’re not under any illusions. We understand that email marketing is the oldest and most widely used digital marketing channel available to advertisers. It’s not sleek or new. It’s not innovative or sexy. But it has been a major part of every digital marketer’s tool kit for decades. The reason for email marketing’s wide adoption and longevity is simple: it is good for business. In a digital marketing landscape that changes at an increasing pace with each passing year, any channel that can consistently drive results needs to be paid attention to. Email drives click-thru-rates, opens, and conversions at higher rates than any other traffic source. Translation: email marketing is an essential tool for all marketers to master. We’ve already written about our comprehensive approach to email marketing – you can take a look at that here. This piece is concerned with Premiere Creative’s favorite tools for managing the various and complicated aspects of email marketing campaigns. In constantly building our book of business and helping more clients succeed online, Premiere Creative has come to rely on email marketing as a central pillar for many marketing initiatives. But we haven’t built out our email business alone. We rely on several partnerships with Email Service Providers (ESP’s) and email marketing...

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### PPC Advertising

- Published: 2019-11-12
- Modified: 2023-11-13
- URL: https://premierecreative.com/services/paid-advertising/

Google, Facebook, Instagram, & Pinterest Pay-Per-Click (PPC) Reach the Right Customer, on the Right Platform, at the Right Time. Don’t waste money on ad spend - Target your ideal customer based on their specific behaviors and watch your revenue roll in with our PPC services. Get Started WHAT IS PAY-PER-CLICK (PPC)? PPC are advertisements a business pays for any time the ad is clicked. Anytime you see sponsored ads at the top of Google, those are PPC. Facebook shows PPC ads to targeted customers based on a consumer profile developed by Facebook, but the idea is the same. If a prospect clicks, your business pays, the ad is doing what it was designed to do - drive traffic to your site and secure a new lead. GOOGLE PPC: RANK ON THE FIRST PAGE OF GOOGLE EVERY. TIME. PPC advertisements can be both cost-effective and generate increased sales revenue. PPC SERVICES:  • Carousel ads• Display ads • YouTube ads• Product Listing Ads (PLAs)• Smart Shopping Ads• Responsive Search Ads (RSAs)• Dynamic Search Ads (DSAs) PREMIERE CREATIVE’S PPC PROCESS: ✅ Set a monthly budget according to your KPIs✅ Target highly searched keywords associated with your brand, services, or product(s)✅ Create Call-to-Action advertisements that guide your prospect to complete an action✅ Leverage Google Search and Facebook users to deliver warm leads These consumers understand what you offer and are more inclined to make that purchase with you. FACEBOOK PPC: TARGET YOUR CUSTOMERS EFFECTIVELY USING FACEBOOK’S DATA Use Facebook’s carefully curated profiles and Premiere Creative’s optimization...

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### Google Ads Campaign Services

- Published: 2019-11-12
- Modified: 2024-04-08
- URL: https://premierecreative.com/services/google-ads-campaign-nyc/

Google Ads Campaign Services SINCE 1994, PREMIERE CREATIVE HAS HELPED BUSINESSES SCALE TO NEW HEIGHTS WITH TAILORED GROWTH MARKETING STRATEGIES SCHEDULE A CONSUTATION Premiere Creative: Your Google Ads Campaign Experts Are you looking to boost your online presence and drive more traffic to your website? Premiere Creative is here to help! We specialize in creating and managing Google Ads campaigns that can put your brand in front of your target audience. Schedule a consultation with our experts today to get started. Your Guide to Google Ad Campaign TypesThe purpose of using Google Ads is simple - to make potential customers aware of your brand and encourage engagement. Google Ads are versatile, working on both mobile and desktop platforms, providing your website with the exposure it deserves. Here's a breakdown of the different Google Ad campaign types we offer:Search Network CampaignsOur Search Network campaigns ensure that your text ads appear near Google search results and other Google sites when people search for keywords related to your products or services. Whether you run a local music school or offer specific services, we can target high-potential customers actively searching for what you provide. Goals for Search Network Campaigns:Boost SalesTargeted Audience: These campaigns allow us to display your ads to people actively searching for products or services related to your business. This means your ads are seen by individuals who have a genuine interest in what you offer. Immediate Impact: When someone searches for a product or service you provide and your ad appears at the top...

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### Pay-Per-Click Advertising Services

> Premiere Creative offers innovative PPC Ad solutions to help clients in NJ & NYC secure more customers and drive high-quality web traffic.

- Published: 2019-10-24
- Modified: 2023-11-15
- URL: https://premierecreative.com/services/best-ppc-advertising-services/

Pay-Per-Click Advertising Services SINCE 1994, PREMIERE CREATIVE HAS HELPED BUSINESSES SCALE TO NEW HEIGHTS WITH TAILORED GROWTH MARKETING STRATEGIES SCHEDULE A CONSUTATION Premiere Creative’s Approach to Pay-Per-Click Advertising Whether shopping online or browsing through social media feeds, your business can see more conversions through PPC advertising services. PPC is an acronym for pay-per-click, which refers to a popular marketing strategy businesses use to drive traffic to their website. Digital marketers refer to this method as pay-per-click because businesses pay for each click every time someone views their ad and clicks on it. How Effective Is PPC? This marketing strategy, in essence, is the process of a brand’s advertisement appearing in search results or on various websites to generate traffic to the company’s site. Rather than paying a standard fee for an ad, companies pay for each click — meaning, they pay each time someone clicks on their ad and lands on their website. It may sound counterintuitive having to pay for something as small as an ad click, but these 10 statistics highlight why investing in PPC is essential for success online:According to SocialMediaToday, more than 7 million advertisers invested a total of $10. 1 billion in PPC ads just during 2017. Internet traffic funneled through pay-per-click advertisements bring approximately 50% more lead conversions than organic web traffic. The top 3 paid advertising spots get 46% of the clicks on the page. 40% of brands want to increase their PPC budget, indicating that this is an effective and lucrative tool for marketers. According to Formstack, PPC ads are one of the top...

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### Digital Marketing Services

> Premiere Creative is a full-service digital marketing agency with a long history of delivering superior results for our clients in NJ & NYC.

- Published: 2019-10-24
- Modified: 2023-08-11
- URL: https://premierecreative.com/services/digital-marketing-services/

Digital Marketing Services SINCE 1994, PREMIERE CREATIVE HAS HELPED BUSINESSES SCALE TO NEW HEIGHTS WITH TAILORED GROWTH MARKETING STRATEGIES SCHEDULE A CONSUTATION Premiere Creative’s 30,000 Foot View of Digital Marketing While marketing has existed for as long as a human enterprise, digital marketing services only began appearing in the last 25 years. Archaeologists have found political campaign advertisements and commercial messages in the ruins of Pompeii, Greece, and throughout Arabia. For as long as people have been trading goods and services, businesses have used targeted messaging to drive awareness, foot traffic, sales, votes, and interest. In 60,000 BCE, that meant Krug drawing on cave walls to arouse interest in his mammoth skinning services. In the 1960s (ACE, obviously), that meant running Lucky Strike Cigarette print ads in People Magazine. What’s the 21st-century equivalent? There are currently 7. 8 billion people on Earth: 5. 1 billion own mobile devices, 4. 3 billion can access the Internet, and 3. 5 billion use social media. Most people on planet Earth have a mobile device within 3 feet of their faces. Most people use social media, search for things on Google, and generate data the data used in commercial targeting. We are living in an age of unprecedented global connectivity, and the opportunities for businesses to reach customers are endless. Digital marketing is a practice that allows businesses to fully understand and leverage those opportunities. What is Digital Marketing? Any attempt to communicate en masse with a target audience using the Internet or electronic devices is digital marketing. It is simply an...

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### Search Engine Optimization

> Premiere Creative uses proven SEO tactics that boost your online presence and drive organic web traffic. Start climbing to the top of search engines today.

- Published: 2019-10-14
- Modified: 2023-11-13
- URL: https://premierecreative.com/services/seo/

Search Engine Optimization (SEO) Claim Your Rank on Google and Bing. Give your business access to the coveted first page of Google search results using our SEO expertise to reel in organic traffic. Get Started PREMIERE CREATIVE DEVISES A SOPHISTICATED INFRASTRUCTURE TO POSITION YOUR BRAND AS AS AN AUTHORITY IN YOUR INDUSTRY Changes in search engine algorithms only help our strategy as we generate quality content and anticipate the needs of the target market and their search inquiries. What makes our SEO so much better than our competitors? • $5. 62M dollars invested in IP technology• 15 years of SEO development totaling 87,300 working hours• 11,127 blogs• 206,541 Client keywords ranked on Page1• 10 private blog networks• 5 content curated sites• Successfully managed 400+ major Google algorithm updates• 3 syndication platforms OUR SEO PROCESS: 1) Evaluate your website and determine if it needs restructuring2) Keyword research and analysis based on your target customer3) Devise a content strategy relevant to your industry4) Execute the content strategy and monitor analytics5) Give the strategy time - Premiere Creative will help you understand the process 81% OF ONLINE BUYERS & 89% OF B2B BUYERS HAVE THE IMPULSE TO USE A SEARCH ENGINE WHEN THEY HAVE A QUESTION Become the go-to source for your target market’s questions, entertainment, or niche topics. Further develop trust between you and prospect, bolstering your website traffic. The most important thing to remember about SEO is:If your brand is not ranking on search engines, it is not visible. If customers cannot find...

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### Influencer Marketing with Premiere Creative

> Premiere Creative is the #1 influencer marketing agency in NJ & NY. We leverage data-driven strategies to grow your business, brand awareness, and revenue.

- Published: 2019-09-30
- Modified: 2023-11-13
- URL: https://premierecreative.com/services/influencer-marketing/

Influencer Marketing with Premiere Creative SINCE 1994, PREMIERE CREATIVE HAS HELPED BUSINESSES SCALE TO NEW HEIGHTS WITH TAILORED GROWTH MARKETING STRATEGIES SCHEDULE A CONSUTATION Premiere Creative’s Approach to Influencer Marketing It feels like there’s a new white paper about Influencer Marketing services getting thrown around on the internet every 20 minutes. As a discipline and profession, marketing is absolutely rife with buzzwords that swell in their frequency of use before dying out and being replaced. A lot of people in the industry believe that Influencer Marketing falls into that category. At Premiere Creative, we’ve worked with eCommerce clients over a broad swath of industries to explore all possible channels for driving revenues. We began dipping our toes into the world of influencer marketing a few years ago with one simple question in mind: is this fun new form of marketing a true and reliable method for driving client growth online? Or is it just a flashy new toy that provides dubious value and will eventually die out? Several years and many successful influencer marketing initiatives later, we are happy to say influencer marketing is no joke. We have leveraged the power of influential individuals on Instagram, Facebook, and other social media channels to drive brand awareness, social platform growth, and gross revenues for online eCommerce clients. But before we go into our Influencer Marketing philosophy and best practices, it’s important to put the practice of influencer marketing in context. What exactly is influencer marketing? When is it beneficial? For whom does influencer...

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### Email Marketing Services

> Thinking about launching an email marketing campaign? Let Premiere Creative boost your ROI with our email marketing services.

- Published: 2019-08-29
- Modified: 2023-11-13
- URL: https://premierecreative.com/services/email-marketing/

Email Marketing An Essential Tool for Building a Mutually Beneficial Relationship with Your Customers In your digital marketing toolkit, email marketing is the hammer. It drives home your brand’s mission, voice, and motives in an intimate conversation between your prospect and the brand. Get Started ACCORDING TO FORBES, THE AVERAGE PERSON CHECKS THEIR EMAIL 15 TIMES A DAY Capitalize on the opportunity to capture your target customer’s attention with carefully curated messaging and branding that offers value and generates interest. Build rapport with your audience by reaching out through their personal inboxes with direct links to your products and services. Make it easier than ever to lead prospects through the marketing funnel to your landing page,  and to check out. EVERY BUSINESS NEEDS EMAIL MARKETING Average email open rate = 24% Average conversion rate from emails = 4. 29% Email conversion rates are 4x higher than other forms of digital marketing Ways to nurture your email list: SEGMENTED LISTS Speak directly to your target customer according to where they are in the customer’s journey - whether they just opted in or need re-engagement, the ability to provide the content that speaks to directly to their needs is invaluable. EFFECTIVE LANDING PAGES Having a call-to-action on all emails is crucial to moving your prospect through your marketing funnel. Make sure the pages you’re linking to are clear, easily navigated, and relevant to the content of the email. PROVIDE VALUE Email lists are meant to communicate with your audience - the way to...

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### Amazon Advertising with Premiere Creative

> Premiere Creative's comprehensive approach to ROI optimized Amazon Advertising campaigns. We Build Businesses.

- Published: 2019-08-02
- Modified: 2024-02-07
- URL: https://premierecreative.com/services/amazon-advertising/

Amazon Advertising with Premiere Creative SINCE 1994, PREMIERE CREATIVE HAS HELPED BUSINESSES SCALE TO NEW HEIGHTS WITH TAILORED GROWTH MARKETING STRATEGIES SCHEDULE A CONSUTATION Amazon Analytics: Exclusive Sales Data for Concise Amazon Targeting The rapid ascent of Amazon Advertising mirrors Amazon. com's significant impact on American consumer habits. With Amazon becoming a primary destination for online shopping, a large portion of shoppers regularly turn to it over other platforms like Google. This trend not only reflects Amazon's market dominance but also underscores the wealth of detailed consumer data it gathers. For advertisers, this means access to a treasure trove of precise and actionable shopping data. When a customer selects a product on Amazon, this choice provides a wealth of insights - from brand preference to spending habits. This data enables advertisers to craft highly targeted campaigns with precision, leveraging Amazon's analytics for strategic decisions in Sponsored Product campaigns or larger Amazon store endeavors. Such data-driven strategies enhance ROI, ROAS, and ACoS, making Amazon a goldmine for marketers. At Premiere Creative, we specialize in harnessing this data to fuel success in Amazon's diverse advertising landscape, including Sponsored Products, Sponsored Brands, and Amazon Stores. For a deeper dive into Amazon Advertising's array of products and how they can benefit your business, reach out to the experts at Premiere Creative. Amazon Sponsored Products – Keyword Types and Targeting Methods As Amazon Advertising specialists, Premiere Creative offers expert guidance to help clients optimize their advertising efforts and lower their ACoS, particularly through the strategic use of Sponsored Products...

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### Contact Us

> Premiere Creative offers complete marketing, advertising and design services. We specialize in integrating design, web usability, video, PR and social media with traditional advertising.

- Published: 2019-08-02
- Modified: 2023-11-02
- URL: https://premierecreative.com/contact-us/

Contact More Than a Digital Marketing Agency - Your Future Business Partner! Our Process 1 STEP Start with a free consultation so we can determine what services your business needs 2 STEP Allow 2-3 days for us to compile market research and data specific to your business to deliver a proposal 3 STEP We will present your unique Premiere Proposal with a defined budget, targeted marketing goals, and KPIs Ready to get started? Our process is simple:

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### Amazon Advertising PPC

> Amazon digital marketing offers the financial accounting that marketers and entrepreneurs need to properly run a business on Amazon Platform PPC

- Published: 2019-07-26
- Modified: 2024-09-20
- URL: https://premierecreative.com/amazon-advertising-agency/

Amazon Advertising PPC SINCE 1994, PREMIERE CREATIVE HAS HELPED BUSINESSES SCALE TO NEW HEIGHTS WITH TAILORED GROWTH MARKETING STRATEGIES SCHEDULE A CONSUTATION Your End-to-End Amazon Advertising Agency Premiere Creative's Amazon Advertising PPC services are designed to maximize the effectiveness of pay-per-click campaigns on Amazon. They focus on leveraging Amazon Analytics to create targeted, data-driven strategies that enhance product visibility and drive sales. Their team specializes in optimizing various aspects of Amazon PPC, including keyword selection, ad placement, and budget management. This approach aims to reduce the Advertising Cost of Sale (ACoS) while increasing return on ad spend (ROAS). They offer a comprehensive service that includes detailed analysis and strategic planning, ensuring clients' products gain maximum exposure and profitability on Amazon's competitive platform. For over a quarter-century, Premiere Creative has been at the forefront of marketing channel success. In today's dynamic marketplace, they harness the latest best practices, utilizing Amazon Advertising's extensive range of ad tools to boost sales and reduce costs effectively. Their expertise in Amazon Advertising products is enhanced by a deep understanding of Amazon Analytics, making them a go-to agency for Amazon platform strategies. What is Amazon Advertising PPC? Amazon Advertising PPC (Pay-Per-Click) is a powerful tool for businesses to enhance their online presence and sales on Amazon's vast marketplace. It operates on a pay-per-click model, where advertisers pay a fee each time their ad is clicked. This method allows sellers to strategically display their products or services to a targeted audience, directly on Amazon's platform. Key features...

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### SEO For Voice Search

> Premiere Creative, digital marketing for voice search offers the financial accounting that marketers and entrepreneurs need to properly run a business.

- Published: 2019-05-31
- Modified: 2023-09-11
- URL: https://premierecreative.com/services/voice-search-seo/

Amplify Your Voice: Using Voice Search For Business Growth So, you want to know how SEO for voice search can help you grow your business. The trend towards consumers using voice search will keep growing. ComScore estimates that voice search will account for over 50% of search queries by 2020. Stay ahead of the competition by taking advantage of Premiere Creative’s deluxe suite of Voice Search services. It goes without saying that this is becoming a very important area. Do you know how voice search and text search differ? In order to build your business in the voice search economy, you’ll need to know this. SEO For Voice Search: Voice Your Value The professionals at Premiere Creative are fully versed in the latest SEO tactics and can help you navigate voice search optimization. While in a text search a user might type “best restaurant NYC,” for voice search, the query is much different. For voice a user might ask, “What is the best restaurant in New York City? ” While these two searches might look the same to many people, there is a fundamental difference in that the voice search uses a conversational tone. So how do you use voice search to your advantage? For Premiere Creative, it’s simple. We don’t just focus on the main keywords, but rather take an expanded approach and understand what long tail keywords will work for your brand. Premiere Creative boasts a team of experienced SEO strategists that will work for...

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### Amazon Marketing

> Amazon digital marketing offers the financial accounting that marketers and entrepreneurs need to properly run a business on Amazon Platform

- Published: 2019-05-28
- Modified: 2024-02-07
- URL: https://premierecreative.com/amazon-marketing-nyc/

Amazon Marketing SINCE 1994, PREMIERE CREATIVE HAS HELPED BUSINESSES SCALE TO NEW HEIGHTS WITH TAILORED GROWTH MARKETING STRATEGIES SCHEDULE A CONSUTATION Amazon Marketing Services In NYC Premiere Creative provides a premium range of Amazon marketing services. With Amazon increasingly dominating the global eCommerce landscape, advertisers are drawn to its rapidly expanding advertising platform, bringing substantial budgets but often facing uncertain outcomes. Navigating Amazon's vast customer reach can be overwhelming, as it demands considerable learning and understanding to effectively utilize its potential. Our team at Premiere Creative is dedicated to assisting you in navigating and optimizing your experience with Amazon's advertising capabilities. What is an Amazon Marketing Agency? At Premiere Creative, we offer a comprehensive suite of Amazon marketing services designed to empower your brand's presence and sales on the Amazon platform. Our services encompass:Strategic Amazon SEO Optimization: Enhancing product visibility and search rankings through targeted SEO practices. Effective Advertising Campaigns: Utilizing Amazon's advertising tools to create impactful ad campaigns that reach your target audience. Comprehensive Market Analysis: Providing deep insights into market trends, customer behaviors, and competitive analysis to inform your strategy. Product Listing Optimization: Crafting compelling product listings that attract and convert customers. Operations and Inventory Management: Streamlining your Amazon operations for maximum efficiency and profitability. Customized Growth Strategies: Developing tailored strategies focused on expanding your brand's reach and increasing sales. Continuous Performance Monitoring: Tracking and analyzing performance metrics to refine strategies and ensure optimal results. Manage Your Products: Manage your Amazon Sponsored Products, Sponsored Brands, and Sponsored Display campaigns to optimize your ad spend and drive conversions.  Why...

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### Google My Business Services

> Premiere Creative, digital marketing for Google My Busines offers the financial accounting that marketers and entrepreneurs need to properly run a business.

- Published: 2019-05-10
- Modified: 2024-06-20
- URL: https://premierecreative.com/services/google-my-business-nyc/

Google My Business Services SINCE 1994, PREMIERE CREATIVE HAS HELPED BUSINESSES SCALE TO NEW HEIGHTS WITH TAILORED GROWTH MARKETING STRATEGIES SCHEDULE A CONSUTATION Local SEO in NJ & NY – Google My Business Optimization Services If you’re a small or medium-sized business in the NY Tri-state area looking to find new customers online, Premiere offers Google My Business optimization services to help you reach your goals. Local map listings are usually the first thing a customer sees when searching, so holding a position at the top of Google’s results can mean the difference between missing and landing a lead. But by taking advantage of Premiere Creative’s Google My Business SEO services, you can claim your rightful place at the top of Google for local searches related to your business. Google My Business, an online business listing, is a critical component of a fruitful local SEO strategy. When strategically creating and optimizing your Google My Business listing, the Premiere Creative team will employ our decades of search engine experience to make your business as relevant to as many local searches as possible. We’ll streamline the process, saving you precious time and resources while you concentrate on running your business. Discover Premiere’s Unique Google My Business Packages When Premiere Creative takes control of your Google My Business profile, we build it from the ground up to maximize performance in your local area. Each Google My Business package includes page optimization, keyword research, listing verification, image optimization, ongoing maintenance, as well as additional SEO...

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### Multi-Platform Digital Marketing

> Multi-Platform digital marketing offers the financial accounting that marketers and entrepreneurs need to properly run a business.

- Published: 2019-05-06
- Modified: 2024-03-15
- URL: https://premierecreative.com/services/multi-platform-marketing/

Multi-Platform Digital Marketing SINCE 1994, PREMIERE CREATIVE HAS HELPED BUSINESSES SCALE TO NEW HEIGHTS WITH TAILORED GROWTH MARKETING STRATEGIES SCHEDULE A CONSUTATION Multi-Platform Digital Marketing Solutions in NJ & NYC Premiere Creative stands as the top multi-platform marketing agency in NJ, uniquely poised to elevate businesses in the Tri-State area to new heights of online success. Our team, boasting expertise in media buying, web design, and SEO-focused content creation, propels your digital footprint forward. We masterfully navigate the realms of social platforms like Facebook, Instagram, and YouTube, as well as non-social avenues including Google Search/Display, Amazon, and Shopify. Entrust your digital growth to our team of creative strategists, media buyers, SEO specialists, web designers, Klaviyo automation experts, and account managers. Experience the surge in digital marketing results with our comprehensive multi-platform services. Multi-Platform Marketing: A Necessity for Modern Businesses In the bustling markets of NJ & NYC, multi-platform digital marketing stands out as a pivotal strategy for businesses. This approach transcends traditional marketing by engaging potential customers across various digital platforms. Whether it's social media giants like Facebook and Instagram or search and display networks like Google and Amazon, each platform offers a unique way to connect with different segments of your target audience. Multi-platform marketing is not just about presence; it’s about creating a cohesive brand story that resonates across all channels. This harmonized messaging amplifies brand recognition, fosters trust, and ultimately drives conversions and sales. This approach ensures a comprehensive presence across different media, reaching a wider audience...

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### Audience Affinity Analysis

> Audience Affinity Analysis offers the financial accounting that marketers and entrepreneurs need to properly run a business.

- Published: 2019-05-06
- Modified: 2024-02-21
- URL: https://premierecreative.com/services/audience-affinity-analysis-nyc/

Audience Affinity Analysis SINCE 1994, PREMIERE CREATIVE HAS HELPED BUSINESSES SCALE TO NEW HEIGHTS WITH TAILORED GROWTH MARKETING STRATEGIES SCHEDULE A CONSUTATION Harness the Power of Audience Affinity Analysis with Premiere Creative Understanding your target audience's preferences, including their likes, dislikes, and online behaviors, is crucial in today's digital landscape. At Premiere Creative, we leverage over 26 years of expertise in audience affinity analysis to meticulously map out customer passions and how they drive purchasing decisions. Our team combines extensive user data and detailed audience profiling to paint a complete picture of your current and potential customers. From specific geographic targeting to identifying active platforms and devices, our approach ensures that your message reaches the right audience effectively. The Transformational Role of Affinity Audiences in Digital Marketing By using an Audience Affinity Analysis, Premiere Creative can better identify how a customer’s passion can influence purchasing behavior. Understanding the full spectrum of your target audience’s preferences – their likes, dislikes, preferred social media platforms, favorite brands, etc. – is the first step to effectively reaching them online. At Premiere Creative, our team of affinity audience analysts and digital marketers has spent 26 years helping countless clients reach their target audiences based on their behavior online. By leveraging our deep wells of user data and thorough audience affinity services, Premiere Creative will form a complete picture of who your current and ideal audiences are. In addition to comprehensive geographic targeting, we’ll pinpoint the social media platforms, forums, and devices where your audience...

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### SEO For Shopify

> Premiere Creative, digital marketing for shopify offers the financial accounting that marketers and entrepreneurs need to properly run a business.

- Published: 2019-05-06
- Modified: 2024-03-15
- URL: https://premierecreative.com/services/shopify-seo-nyc/

SEO For Shopify SINCE 1994, PREMIERE CREATIVE HAS HELPED BUSINESSES SCALE TO NEW HEIGHTS WITH TAILORED GROWTH MARKETING STRATEGIES SCHEDULE A CONSUTATION SEO Services for Shopify When online retailers need Shopify SEO insights, they turn to Premiere Creative. Shopify’s comprehensive suite of eCommerce services makes it one of the most popular online shopping carts in the world. But like any solution geared toward eCommerce businesses (Salesforce, Magento, etc), the scope of its offerings is massive, and can be confusing to navigate. For more than a decade, Premiere Creative’s eCommerce and SEO experts have helped online retailers leverage Shopify’s full power to increase sales and traffic to their Shopify websites. Our proven SEO strategies for optimizing Direct-to-Consumer (DTC) websites helps our countless clients move the needle, improve their bottom line, and ultimately grow their business on the web. 1. How Does SEO Benefit My Shopify Store? Understanding the Impact of SEO on Shopify Success SEO, or Search Engine Optimization, is a crucial element for any online retailer, especially for those utilizing Shopify. By optimizing your Shopify store for search engines, you increase your visibility to potential customers. When your store ranks higher in search results, it not only drives more traffic but also targets customers who are actively searching for the products you offer. This targeted approach leads to higher conversion rates, as visitors are more likely to purchase when they find exactly what they’re looking for. 2. What Are the Best SEO Practices for a Shopify Site? Key Strategies for...

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### Digital Marketing for Online Fashion

> Digital marketing for the fashion industry offers the financial accounting that marketers and entrepreneurs need to properly run a business.

- Published: 2019-05-06
- Modified: 2024-02-27
- URL: https://premierecreative.com/services/fashion-marketing-agency-nyc/

Digital Marketing for Online Fashion SINCE 1994, PREMIERE CREATIVE HAS HELPED BUSINESSES SCALE TO NEW HEIGHTS WITH TAILORED GROWTH MARKETING STRATEGIES SCHEDULE A CONSUTATION Digital Marketing Solutions for Fashion Retailers Premiere Creative stands at the forefront of digital marketing, specializing in elevating online fashion retailers. As your Agency of Record (AOR), our seasoned team of experts utilizes a blend of innovative technologies and top-tier marketing strategies. Our goal? To enhance your brand's online presence, drive sales, and significantly impact your key performance metrics. With a track record of success across various verticals, we bring a wealth of knowledge and experience to the table. Our comprehensive suite of services includes everything from social media strategy and digital media buying to website design and content-driven SEO optimization. We're not just marketers; we're your partners in propelling your fashion brand to new heights of digital success. What Are Premiere Creative's Digital Marketing Solutions for Fashion Retailers? At Premiere Creative, our digital marketing solutions are tailored to the unique needs of fashion retailers. We recognize the importance of a multifaceted approach in this dynamic industry. Our strategies encompass a range of solutions, including crafting compelling social media strategies, implementing effective digital media buying across platforms like Google and Amazon, and designing visually appealing and SEO-optimized websites. Our approach is holistic, ensuring that every aspect of your online presence is fine-tuned for maximum impact. Exploring the Digital Avenues for Fashion Marketing with Premiere CreativeThe digital landscape offers a plethora of channels for marketing, each with its unique strengths...

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### SEO For BigCommerce

> SEO for BigCommerce and digital marketing offer the financial accounting that marketers and entrepreneurs need to properly run a business.

- Published: 2019-05-06
- Modified: 2024-02-21
- URL: https://premierecreative.com/services/bigcommerce-seo-nyc/

SEO For BigCommerce SINCE 1994, PREMIERE CREATIVE HAS HELPED BUSINESSES SCALE TO NEW HEIGHTS WITH TAILORED GROWTH MARKETING STRATEGIES SCHEDULE A CONSUTATION Elevating Your SEO Game for BigCommerce in NJ & NYC Premiere Creative stands at the forefront of utilizing SEO for BigCommerce to elevate businesses in the digital realm. Our team of SEO mavens harnesses the robust capabilities of BigCommerce to craft eCommerce websites that not only make a significant impact online but also resonate with Google's ever-evolving search algorithms. By partnering with us, you gain access to a dedicated account manager who will delve into the intricacies of your business, understanding its unique goals and challenges. This personalized approach ensures that our web developers and SEO specialists craft a mobile-responsive, SEO-optimized website tailored to your needs, ultimately boosting engagement, clicks, and conversions through organic search. Who Benefits Most from BigCommerce? BigCommerce stands out as a robust eCommerce platform, but it particularly excels in certain business scenarios. Understanding who can benefit the most from BigCommerce helps in making an informed decision for your online store's infrastructure. Businesses Aiming for Rapid Growth and Scalability: BigCommerce is a perfect fit for medium to large businesses or rapidly growing small businesses. Its platform is designed to easily handle a surge in traffic and sales without compromising performance. This makes it ideal for businesses that foresee significant growth and need a platform that can scale seamlessly with their expansion. Companies with Complex Product Inventories: BigCommerce offers superior features for managing large and complex product catalogs. Its advanced...

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### Digital Marketing for eCommerce Websites

> Digital marketing for eCommerce offers the financial accounting that marketers and entrepreneurs need to properly run a business.

- Published: 2019-05-06
- Modified: 2024-03-15
- URL: https://premierecreative.com/services/ecommerce-agency-nyc/

Digital Marketing for eCommerce Websites SINCE 1994, PREMIERE CREATIVE HAS HELPED BUSINESSES SCALE TO NEW HEIGHTS WITH TAILORED GROWTH MARKETING STRATEGIES SCHEDULE A CONSUTATION Marketing Services to Drive Sales For eCommerce Websites For over two decades, Premiere Creative has stood as a beacon of excellence in digital marketing, steering numerous eCommerce websites towards unprecedented sales growth. Nestled in the heart of New Jersey, our diverse team, comprising seasoned account managers, insightful data analysts, SEO maestros, skilled media buyers (both social and non-social), and visionary creative directors, collaborates to unleash a dynamic array of eCommerce marketing services. Our proficiency spans key eCommerce platforms like Amazon and Shopify, ensuring we tailor strategies that resonate with your brand's unique digital footprint. From crafting SEO-optimized landing pages that beckon a surge of organic traffic to leveraging cutting-edge email automation technologies like Klaviyo for targeted audience engagement, our comprehensive approach is designed to amplify your ROI. Every advertising dollar you invest is strategically maneuvered to propel your online business forward with Premiere Creative. Types of eCommerce Digital Marketing: Diverse Strategies for Online Success In the dynamic world of eCommerce, digital marketing plays a pivotal role in connecting businesses with their target audience. At Premiere Creative, we specialize in a range of digital marketing strategies, each uniquely contributing to the growth and success of your online store. Here's a glimpse into the diverse types of eCommerce digital marketing services we offer: Search Engine Optimization (SEO): SEO is the backbone of digital marketing for eCommerce. It involves...

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### Digital Marketing for Medical Practices

> Digital marketing for medical practices offers the financial accounting that marketers and entrepreneurs need to properly run a business.

- Published: 2019-05-06
- Modified: 2024-02-21
- URL: https://premierecreative.com/services/medical-marketing-agency-nyc/

Digital Marketing for Medical Practices SINCE 1994, PREMIERE CREATIVE HAS HELPED BUSINESSES SCALE TO NEW HEIGHTS WITH TAILORED GROWTH MARKETING STRATEGIES SCHEDULE A CONSUTATION Marketing Services for NJ & NY Medical Practices In the competitive world of healthcare, standing out is crucial. That's where Premiere Creative steps in, offering unparalleled medical marketing services to catapult your practice ahead of the competition. Our team, a blend of digital marketing virtuosos, excels in mobile-responsive web design, SEO mastery, and savvy media buying across social and non-social platforms. Our goal? To revamp your online presence, ensuring your website shines in mobile searches, enhancing your social media strategy, and optimizing your email marketing for maximum impact. The Importance of Marketing in the Medical Practice: Why It's EssentialIn the rapidly evolving healthcare industry, particularly in densely populated and competitive regions like NJ and NY, effective marketing has become an indispensable tool for medical practices. The right marketing strategy can make a significant difference in how a practice is perceived, how it connects with patients, and ultimately, its overall success. Building Visibility in a Competitive Market: In areas like NJ and NY, patients have a multitude of choices for their healthcare needs. Marketing helps your practice stand out in this crowded marketplace. Through strategic marketing efforts, you can highlight your unique services, specialized care, and the exceptional patient experience your practice offers. This visibility is crucial for attracting new patients and retaining existing ones. Establishing Trust and Credibility: For many patients, choosing a healthcare provider is a decision based...

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### Digital Marketing for Test Prep Companies

> Digital marketing for test prep companies offers the financial accounting that marketers and entrepreneurs need to properly run a business.

- Published: 2019-05-06
- Modified: 2024-03-15
- URL: https://premierecreative.com/services/test-prep-marketing-agency-nyc/

Digital Marketing for Test Prep Companies SINCE 1994, PREMIERE CREATIVE HAS HELPED BUSINESSES SCALE TO NEW HEIGHTS WITH TAILORED GROWTH MARKETING STRATEGIES SCHEDULE A CONSUTATION Test Prep Marketing Excellence Premiere Creative stands as a beacon of digital marketing expertise for test prep companies in New Jersey and New York City. With over a quarter-century of specialization in promoting test prep and tutoring services, our seasoned team has been pivotal in propelling independent education firms towards remarkable growth. We understand the nuances of reaching discerning parents and acquiring new students, thereby significantly enhancing your business's profitability. Our comprehensive strategy encapsulates a multitude of tactics, including sophisticated ad buying across diverse platforms, crafting search engine optimized and user-centric websites, and generating engaging blog content. This blend of inbound marketing services is designed to optimize your online presence, ensuring a surge in engagement with your target audience across your website and social media platforms. Why Digital Marketing is Essential for the Education Sector Reaching a Digital-Savvy Audience In today's digital era, the primary audience for educational services, including students and their parents, is increasingly online-oriented. They seek information, recommendations, and educational resources on the internet. Digital marketing allows educational institutions and test prep companies to meet their audience where they are most active, be it on social media platforms, educational forums, or through search engines. Cost-Effective and Measurable Compared to traditional marketing methods, digital marketing is more cost-effective, especially for educational institutions operating with limited marketing budgets. It offers a higher return on...

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### WordPress Web Design Agency

> WordPress web design and digital marketing offers the financial accounting that marketers and entrepreneurs need to properly run a business.

- Published: 2019-05-06
- Modified: 2024-01-31
- URL: https://premierecreative.com/services/wordpress-website-design-nyc/

WordPress Web Design Agency SINCE 1994, PREMIERE CREATIVE HAS HELPED BUSINESSES SCALE TO NEW HEIGHTS WITH TAILORED GROWTH MARKETING STRATEGIES SCHEDULE A CONSUTATION Premiere Creative: Elevating Your Online Presence with WordPress Web Design and Optimization Choosing the right platform for web design is crucial for any business, and WordPress stands out as a top choice for several reasons. User-friendly: WordPress is known for its user-friendly interface. Even those with minimal technical skills can easily navigate through its dashboard, making website updates and content management a breeze. This accessibility is particularly beneficial for small to medium-sized businesses that may not have dedicated IT staff. Themes and Plugins: Another significant advantage of WordPress is its vast library of themes and plugins. These resources allow for high customization, making it possible to create a unique website that aligns perfectly with your brand’s aesthetic and functionality needs. Whether you need an e-commerce platform, a portfolio to showcase your work, or a robust blog, WordPress has the tools to make it happen. SEO-friendly: Furthermore, WordPress is SEO-friendly. It provides clean code and a variety of SEO tools, which are essential for improving your website’s visibility in search engine results. This means that businesses using WordPress have a better chance of ranking higher on search engines like Google, leading to increased traffic and potential sales. Community: The WordPress community is a valuable resource. It consists of millions of users and developers worldwide, offering an extensive support network. Whether it’s through forums, dedicated support channels, or regular meetups, the community provides...

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### eCommerce Marketing

> ECommerce Marketing consulting offer the financial accounting that marketers and entrepreneurs need to properly run a business.

- Published: 2019-05-03
- Modified: 2023-11-15
- URL: https://premierecreative.com/services/ecommerce-marketing/

E-Commerce Marketing The Comprehensive Solution for Direct-to-Consumer Brands Looking for Continual Growth Since 1994, we have helped businesses increase revenue through marketing - Premiere Creative’s eCommerce strategy focuses on enhancing the user experience and utilizing performance based analytics to create a seamless sales experience from start to finish. Get Started STRENGTHEN YOUR E-COMMERCE STRATEGY & GENERATE MORE REVENUE ON AUTOPILOT Premiere Creative helps your business find new revenue streams by identifying lateral growth opportunities and developing creative marketing campaigns. PREMIERE CREATIVE DTC STRATEGY: EVALUATE. CREATE. DELIVER. EVALUATE To begin, your website is reviewed to determine shortcomings, with a focus on your product pages for conversion opportunities. After, a plan is developed for tackling your business’ weakest points and setting key performance indicators. CREATE SERVICES WE PROVIDE FOR DTC E-COMMERCE SEARCH ENGINE OPTIMIZATION (SEO) Optimize your website for search engine ranking. Create a blog that will drive traffic to your site. PAY-PER-CLICK (PPC) ADS Target your ideal customer with interesting ads they will feel compelled to click. CONTENT CREATION Video, social media content, or branded content - it tells your brand’s story in different mediums to attract the right audience. EMAIL MARKETING Utilize email marketing to upsell, boost sales frequency, increase customer lifetime value, and boost average order value. RAMP UP CONVERSIONS BY DEVELOPING A STRATEGIC, UNIFIED APPROACH TO E-COMMERCE Ensure that all your marketing channels are working cohesively, creating an effortless buyer’s journey. Take your prospect from cold lead to brand loyalist. DELIVER Depending on your business industry, Premiere Creative...

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### Magento Web Design

> Magento Web design and marketing offers the financial accounting that marketers and entrepreneurs need to properly run a business.

- Published: 2019-05-03
- Modified: 2024-02-27
- URL: https://premierecreative.com/services/magento-website-design-nyc/

Magento Web Design SINCE 1994, PREMIERE CREATIVE HAS HELPED BUSINESSES SCALE TO NEW HEIGHTS WITH TAILORED GROWTH MARKETING STRATEGIES SCHEDULE A CONSUTATION Magento, Now Adobe Commerce Web Design and Development At Premiere Creative, we're not just a Magento web design agency; we're your partners in paving the path to eCommerce success. Based in the bustling NJ & NY areas, our expertise lies in crafting exceptional eCommerce solutions. We excel in seamlessly integrating in-store and online transactions, ensuring that your business stays ahead in the rapidly evolving mobile-centric digital landscape. With eCommerce retailers requiring adaptable websites, we ensure your investment in a website yields maximum returns. Avoid the pitfalls of inexperienced handling; choose Premiere Creative for unparalleled support in your Magento web design ventures. The Premiere Creative Edge in Magento Web DesignWhy settle for ordinary when you can have extraordinary? Premiere Creative stands out with its rich web design heritage. Our skilled team, armed with years of custom Magento design and development experience, crafts eCommerce websites that resonate with your unique business objectives, target audience, and brand ethos. We go beyond design; our services extend to audience research, customer segmentation, and SEO-compliant designs to create shopping experiences that not only attract but also convert customers at every sales funnel stage. Our comprehensive Magento design services encompass content management, marketing analytics, multi-lingual and currency configurations, data migration, and more, ensuring a holistic growth-driven approach. What is Adobe Commerce? Adobe Commerce, powered by Magento, is an all-encompassing eCommerce platform that offers a blend of...

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### Digital Marketing For Small Businesses

> Digital marketing offers the financial accounting that marketers and entrepreneurs need to properly run a small business.

- Published: 2019-05-03
- Modified: 2024-01-31
- URL: https://premierecreative.com/services/small-business-marketing-nyc/

Digital Marketing For Small Businesses SINCE 1994, PREMIERE CREATIVE HAS HELPED BUSINESSES SCALE TO NEW HEIGHTS WITH TAILORED GROWTH MARKETING STRATEGIES SCHEDULE A CONSUTATION Digital Marketing for Small Businesses in NJ & NYC – Unleashing Potential with Premiere Creative For over 28 years, Premiere Creative has stood at the forefront of digital marketing, empowering small businesses in NJ and NYC to thrive. Our expertise ranges from creating compelling sales decks and comprehensive omni-channel digital marketing campaigns, to designing informative brochures for conferences. No matter the size of your business or the complexity of your needs, our team brings top-notch skills in content creation, social media, paid advertising, Amazon marketing, email campaigns, website design, and SEO. Our goal? To drive your sales, boost subscriber numbers, and ultimately, enhance your bottom line. Let's grow your business together with Premiere Creative. Is Digital Marketing Worth It for a Small Business? In today's digital age, this question is more relevant than ever. The simple answer is a resounding "Yes. " Digital marketing is not just worth it; it's essential for the growth and survival of small businesses. Here’s why:Cost-Effective and Measurable: Unlike traditional marketing, digital marketing offers more affordable and scalable options. Whether it's SEO, social media marketing, or PPC campaigns, small businesses can start with a modest budget and scale as they grow. The measurable nature of digital campaigns means you can track your return on investment (ROI) with precision, allowing for more informed decisions. Targeted Reach and Personalization: Digital marketing enables you to reach your...

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### Digital Marketing Agency

> Digital marketing offers the financial accounting that marketers and entrepreneurs need to properly run a business.

- Published: 2019-04-26
- Modified: 2024-01-22
- URL: https://premierecreative.com/services/digital-marketing-agency-nyc/

Experienced Digital Marketing Agency in the Greater NYC Area SCHEDULE A CONSUTATION Premiere Creative: Your Trusted Digital Marketing Partner in the NYC Area In the fast-paced digital era, the relevance of digital marketing is soaring, becoming a cornerstone of modern business strategy. For New York City businesses, staying a step ahead in this ever-evolving digital arena is pivotal. Success hinges on partnering with an agency that not only grasps current trends but also anticipates future shifts. This is where Premiere Creative, a leading digital marketing agency in the Greater New York Area, becomes indispensable. Our expertise in leveraging cutting-edge technology and innovative strategies ensures that businesses not only meet but exceed their marketing objectives. Furthermore, Premiere Creative's deep understanding of the unique dynamics of the New York market positions them ideally to help local businesses thrive in an increasingly competitive digital landscape. With their tailored approach, they transform challenges into opportunities, driving growth and enhancing online visibility for their clients. Over 29 Years of Digital Marketing ExcellenceWith more than 29 years of industry experience, Premiere Creative leads the charge in digital marketing innovation. Our objective transcends showcasing digital marketing's immense possibilities; it's about maximizing your business's return on investment. We recognize the uniqueness of each business, offering a bespoke array of services, from Website Design to strategic Amazon & Walmart Advertising. Our proficiency in Search Engine Optimization (SEO) propels your business to the forefront, ensuring prominent visibility. Our fresh and engaging approaches to Email Marketing and Social Media Marketing captivate your audience, setting...

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### Email Marketing Agency

> email marketing offers the financial accounting that marketers and entrepreneurs need to properly run a business.

- Published: 2019-04-26
- Modified: 2024-01-22
- URL: https://premierecreative.com/services/email-marketing-agency-nyc/

Email Marketing Agency in NYC SINCE 1994, PREMIERE CREATIVE HAS HELPED BUSINESSES SCALE TO NEW HEIGHTS WITH TAILORED GROWTH MARKETING STRATEGIES SCHEDULE A CONSUTATION Premiere Creative: Leading the Charge in Email Marketing in NYC Welcome to Premiere Creative, where our mastery in digital marketing, especially in the intricate art of email marketing, propels businesses to new heights. With over 30 years of innovation and excellence in the industry, we stand not merely as participants but as trailblazers in the digital marketing sphere. Our location in the heart of the Greater New York Area, a melting pot of innovation and creativity, empowers us to offer unparalleled email marketing services, deeply attuned to the local market dynamics. Why Choose Email Marketing in Today’s Digital Age? In a bustling metropolis like New York City, where the pace of life is relentless, and the advertising noise is overwhelming, email marketing offers a beacon of direct and personal connection with your audience. This is why Premiere Creative prioritizes a holistic approach, merging cutting-edge technology with imaginative content, all backed by data-driven strategies. This ensures your brand's message doesn't just reach your audience but also creates a lasting impact. As a top-tier email marketing agency in NYC, our pride lies in developing campaigns that are not only engaging but also yield tangible results, perfectly in sync with the city's unique rhythm. Our wide-ranging expertise, covering diverse sectors from healthcare and education to e-commerce and marketplace businesses, allows us to craft personalized content that resonates distinctly with each...

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### Amazon Marketing Agency

> Amazon digital marketing offers the financial accounting that marketers and entrepreneurs need to properly run a business on Amazon Platform

- Published: 2019-04-26
- Modified: 2024-02-07
- URL: https://premierecreative.com/services/amazon-marketing-agency-nyc/

Amazon Marketing Agency SINCE 1994, PREMIERE CREATIVE HAS HELPED BUSINESSES SCALE TO NEW HEIGHTS WITH TAILORED GROWTH MARKETING STRATEGIES SCHEDULE A CONSUTATION Enhance Your Amazon Sales with Premiere Creative - The Leading Amazon Marketing Agency in NJ & NYC Premiere Creative has been at the forefront of the digital marketing industry since 1994, helping businesses achieve unprecedented growth through tailored marketing strategies. In this article, we will explore how Premiere Creative, renowned as the top Amazon Marketing Agency in NJ & NYC, can elevate your business's Return on Ad Spend (ROAS) on Amazon's influential marketing platform. Leveraging over ten years of collective experience in Amazon marketing, the specialists at Premiere Creative are adept at identifying key keywords, crafting compelling copy for product detail pages, designing effective Amazon search and display ads, and setting up automated performance tracking reports. Our approach starts with thorough research to understand:Who are your customers: At Premiere Creative, we understand that successful Amazon marketing begins with a deep understanding of your unique audience. Customers on Amazon are not just buyers; they are individuals seeking solutions that your products can provide. Whether they are tech-savvy millennials or busy parents, we create detailed customer profiles based on factors like age, location, lifestyle, and purchasing habits. This in-depth understanding allows us to tailor your Amazon campaigns to resonate with your target audience, ensuring that your products reach the right people. Their interests and needs: In today's dynamic market, customer interests and needs are ever-changing. Our team at Premiere Creative stays ahead...

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### SEO Agency

> SEO marketing offers the financial accounting that marketers and entrepreneurs need to properly run a business.

- Published: 2019-04-26
- Modified: 2024-01-26
- URL: https://premierecreative.com/services/seo-agency-nyc/

SEO Agency in NYC SINCE 1994, PREMIERE CREATIVE HAS HELPED BUSINESSES SCALE TO NEW HEIGHTS WITH TAILORED GROWTH MARKETING STRATEGIES SCHEDULE A CONSUTATION Premiere Creative: Pioneering SEO Services in New York City's Dynamic Digital World In the heart of New York City, a metropolis known for its relentless pace and diverse tapestry, stands Premiere Creative, a beacon of digital marketing innovation. Our agency is a leader in Search Engine Optimization (SEO) in NYC, with a profound grasp of the city’s unique digital pulse. We specialize in crafting SEO strategies that not only heighten your website’s visibility but also reinforce your brand’s stronghold in NYC’s competitive marketplace. Navigating NYC’s Digital Terrain: A Unique Challenge The digital landscape of New York City is as varied and pulsating as the city itself. Handling this intricate domain demands an SEO agency with deep insights into NYC’s distinctive elements: its rapid lifestyle, diverse populace, and constantly shifting consumer patterns. Our team at Premiere Creative is ingrained in this milieu, applying our extensive knowledge to develop SEO strategies in harmony with the city’s unique rhythm. Customized SEO Solutions for NYC’s Diverse Businesses Our SEO approach is bespoke. We understand that each NYC business faces distinct challenges and possibilities. Be it a fledgling tech startup, a chic SoHo boutique, or a Wall Street financial firm, our SEO strategies are tailored to meet your specific business objectives and the subtleties of your sector. Mastering Local and Organic SEO in the Big Apple Our expertise spans beyond mere keyword...

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### Influencer Marketing Agency

> influencer digital marketing offers the financial accounting that marketers and entrepreneurs need to properly run a business.

- Published: 2019-04-26
- Modified: 2024-01-22
- URL: https://premierecreative.com/services/influencer-marketing-agency-nyc/

Influencer Marketing Agency in NYC SINCE 1994, PREMIERE CREATIVE HAS HELPED BUSINESSES SCALE TO NEW HEIGHTS WITH TAILORED GROWTH MARKETING STRATEGIES SCHEDULE A CONSUTATION UNLOCKING THE POTENTIAL OF INFLUENCER MARKETING IN NYC: PREMIERE CREATIVE'S PIONEERING APPROACH In the heart of New York City, Premiere Creative stands tall as a vanguard in influencer marketing. With over 30 years of experience, we've woven our narrative into the fabric of NYC's dynamic culture. Our journey is defined by bridging compelling brand stories with powerful influencers, revolutionizing digital storytelling. Our expertise transcends conventional marketing. We're deeply attuned to NYC's heartbeat, using its eclectic energy to devise campaigns that strike a chord with diverse audiences. Specializing in strategic collaborations, we merge our clients' visions with influencers' authentic voices. This synergy not only boosts brand presence but also delivers impressive Return on Sales (RoS), underscoring our dedication to client success. Our team, an amalgam of seasoned experts and creative mavericks, skillfully navigates the shifting influencer marketing terrain. Staying abreast of trends and harnessing innovative technology, we ensure our campaigns are unforgettable. Catering to local startups and global giants alike, our unwavering mission is to provide impactful, innovative, and result-oriented marketing solutions. In NYC's vibrant marketplace, Premiere Creative is not just an agency, but a trailblazing leader in influencer marketing. THE ROLE OF AN INFLUENCER MARKETING AGENCY Acting as a bridge between brands and influencers, agencies like Premiere Creative are at the forefront of digital marketing. They expertly connect brands with social media influencers whose audience, values, and presence...

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### Website & Shopify Design

> Premiere Creative, Web design and digital marketing offers the financial accounting that marketers and entrepreneurs need to properly run a business.

- Published: 2019-04-26
- Modified: 2023-11-13
- URL: https://premierecreative.com/services/website-design/

Website & Shopify Design Capitalize on Your Online Presence and Leave an Unforgettable Impression. Prospects want a business they can trust.   Your website is the first touchpoint between your business and your prospect to establish your brand’s image, values, and offerings. Get Started WEBSITE: THE PREMIERE CREATIVE FORMULA Prospects want to visit a website that is beautifully branded, easy to navigate, and answers their questions in 3 clicks or less. VISUALLY APPEALING WEBSITE+RESPONSIVE DESIGN+STRAIGHT-FORWARD COPY+SEARCH ENGINE OPTIMIZED=BUILDS TRUST WITH YOUR AUDIENCE TRUST = GROWTH SHOPIFY REDESIGN: YOUR E-COMMERCE SOLUTION Not seeing conversion rates you had hoped for? Your Shopify website probably needs to be revamped. Successful Shopify websites: ✅ Visually appealing - clean and organized ✅ Enhanced user experience - easy to navigate✅ Conveys your brand’s mission and vision through aesthetics✅ Website copy that is clear and reinforces your brand voice ✅ Intuitive functionality - prospects find their solution in 3 clicks or lessProvide your customers with an excellent shopping experience by redesigning your Shopify website.  Your customers are more likely to purchase from professional websites that are straight-forward, beautifully branded, and allows them to check out easily. MORE THAN 50% OF ALL WEB TRAFFIC IS MOBILE Your target customer is searching for products and services on their smartphone as you read this - making your website responsive on all devices is not an option, it’s a priority. We design websites that have seamless functionality across all devices and browsers. Further develop brand trust with your prospective customer by providing an easy-to-use, visually...

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### Digital Marketing Services

> Digital marketing service offers the financial accounting that marketers and entrepreneurs need to properly run a business.

- Published: 2019-04-17
- Modified: 2024-07-30
- URL: https://premierecreative.com/services/digital-marketing-agency/

Digital Marketing Services Since 1994, Premiere Creative has helped businesses scale to new heights with tailored growth marketing strategies. SCHEDULE A CONSUTATION Premiere Creative’s Digital Marketing Services At Premiere Creative, we take immense pride in fusing ingenuity and innovation to yield unparalleled marketing outcomes for our valued clients. Within our realm of digital marketing expertise, we are staunch believers in revitalizing conventional marketing approaches to suit the digital landscape. Our portfolio of services stretches across a wide spectrum, designed meticulously to cater to the multifaceted needs of businesses today. From precision-targeted lead generation to the artful orchestration of sales amplification, our practices are a tapestry woven with expertise and insights. Website Design Services Elevate your online presence with expert services from the No. 1 Website Design Agency in the NJ & NYC area! At Premiere Creative, we specialize in crafting visually captivating and highly functional websites that leave a lasting impression. Our team of skilled designers and developers work in harmony to create custom websites tailored to your brand's unique identity and goals. From intuitive navigation to seamless responsiveness, we ensure your site engages visitors across all devices. Magento Website DesignWebsite UsabilityOur Process For Web DevelopmentWeb Usability & Heuristic AnalysisMobile DevelopmentWhether you're launching a new venture or seeking a website revamp, our commitment to creativity and user-centric design guarantees a digital platform that not only looks stunning but also drives meaningful results. Take the first step towards a captivating online journey – partner with us for website design excellence and a streamlined...

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### ECommerce SEO

> Search Engine Optimization for eCommerce to drive organic activity and increase sales.

- Published: 2019-04-15
- Modified: 2024-01-18
- URL: https://premierecreative.com/services/ecommerce-seo/

ECOMMERCE SEO SINCE 1994, PREMIERE CREATIVE HAS HELPED BUSINESSES SCALE TO NEW HEIGHTS WITH TAILORED GROWTH MARKETING STRATEGIES SCHEDULE A CONSUTATION TOP ECOMMERCE SEO AGENCY IN NJ & NY – GET DISCOVERED ONLINE TODAY! Welcome to Premiere Creative, your top choice for eCommerce SEO in the New York metropolitan area. As a boutique digital marketing agency, we specialize in driving sales and achieving success for a diverse array of clients through expertly crafted search engine optimization campaigns. With our experienced team and a track record of excellence, we are not just an agency; we are your partners in building a robust online presence. Discover why we are the best in northern NJ and NYC at transforming your digital footprint into a magnet for qualified leads. What is eCommerce SEO and Why is it Important? In today's digital age, eCommerce SEO (Search Engine Optimization) is more than just a buzzword; it's a crucial element for any online business. But what exactly is it? Simply put, eCommerce SEO involves optimizing your online store to rank higher in search engine results, ensuring your products are found by those who need them most. Why is this important? The higher your ranking, the more visible your store becomes, leading to increased traffic and, ultimately, sales. At Premiere Creative, we take this task seriously, leveraging our expertise to boost your brand's online visibility and open up new avenues for growth and success. How Does Premiere Creative Optimize My eCommerce Website for Better Search Rankings? At Premiere Creative, we believe...

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### ECommerce Social Media Marketing

> eCommerce social media marketing offers the financial accounting that marketers and entrepreneurs need to properly run a business.

- Published: 2019-04-15
- Modified: 2024-01-18
- URL: https://premierecreative.com/services/ecommerce-social-media/

ECommerce Social Media Marketing SINCE 1994, PREMIERE CREATIVE HAS HELPED BUSINESSES SCALE TO NEW HEIGHTS WITH TAILORED GROWTH MARKETING STRATEGIES SCHEDULE A CONSUTATION The New Frontier of eCommerce Social Media Marketing In today's fast-paced digital world, eCommerce and social media are two sides of the same coin. Premiere Creative, a leading marketing agency, bridges these realms to propel your brand to new heights. With an unyielding focus on the ever-evolving social media landscape, we ensure your brand’s voice resonates loudly in the bustling online marketplace. How Does Social Media Drive eCommerce Success? Social media is no longer just a platform for socializing; it's a thriving marketplace. At Premiere Creative, we harness its power to build your brand and drive sales. We do this by managing and optimizing your presence across various platforms like Facebook, Instagram, and Twitter. Our strategies are tailored to convert social media traffic into tangible sales, transforming likes and shares into revenue. Enhancing Brand Visibility and Reach: Social media platforms are a digital stage where your brand can shine. We use these platforms to enhance your brand's visibility and reach a wider audience. By creating compelling content and strategically timing our posts, we ensure that your brand is not just seen, but also remembered. This increased visibility translates to a larger customer base and, ultimately, higher sales. Targeted Marketing Campaigns: One of the key strengths of social media is the ability to target specific demographics. We utilize advanced targeting tools to reach potential customers based on factors like age,...

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### ECommerce Influencer Marketing

> Premiere Creative offers influencer marketing for eCommerce to drive traffic and leads.

- Published: 2019-04-15
- Modified: 2024-01-18
- URL: https://premierecreative.com/services/ecommerce-influencer-marketing/

ECommerce Influencer Marketing SINCE 1994, PREMIERE CREATIVE HAS HELPED BUSINESSES SCALE TO NEW HEIGHTS WITH TAILORED GROWTH MARKETING STRATEGIES SCHEDULE A CONSUTATION eCommerce Influencer Marketing: Harness the Power of Social Media StarsIn today's digital age, eCommerce influencer marketing has emerged as a pivotal strategy for brands seeking to amplify their online presence. At Premiere Creative, we specialize in crafting bespoke influencer campaigns that resonate with your target audience, propelling your brand into the spotlight. Our expertise spans across popular platforms like Instagram and Snapchat, where we connect your brand with the right influencers, ensuring your message reaches the most receptive audiences. How Does Influencer Marketing Drive eCommerce Success? In the realm of eCommerce, the power of influencer marketing is undeniable. Our approach at Premiere Creative hinges on the meticulous analysis of digital metrics. By closely monitoring key performance indicators (KPIs), we decode the impact of each campaign on your brand's visibility and sales. This data-driven strategy allows us to continuously refine our methods, ensuring your brand remains a step ahead in the competitive digital marketplace. Influencer marketing plays a pivotal role in driving eCommerce success by leveraging influencers' ability to build trust through social proof, enhance brand awareness and reach, and target marketing efforts to relevant audiences. These influencers, as adept content creators, offer diverse storytelling and creative content that resonates with their audience, leading to higher engagement and conversion rates. Additionally, influencer marketing is instrumental in developing long-term brand loyalty and advocacy, as consistent endorsements from trusted influencers cultivate a...

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### ECommerce PPC

> eCommerce paid ads and media buying, PPC campaigns for lead generation.

- Published: 2019-04-15
- Modified: 2024-01-18
- URL: https://premierecreative.com/services/ecommerce-ppc/

ECommerce PPC SINCE 1994, PREMIERE CREATIVE HAS HELPED BUSINESSES SCALE TO NEW HEIGHTS WITH TAILORED GROWTH MARKETING STRATEGIES SCHEDULE A CONSUTATION Maximizing eCommerce PPC Campaign Success in NYC and Northern New Jersey At Premiere Creative, our eCommerce Pay-Per-Click (PPC) expertise is unmatched. We prioritize achieving maximum return on advertising spend (ROAS) for our clients. Our team, with its rich experience in paid media across various verticals and budgets, is dedicated to optimizing PPC results for businesses of all sizes. Our Approach to eCommerce PPC Our approach to PPC campaigns is meticulous. We rigorously track, test, and optimize your eCommerce marketing efforts, ensuring precision in every step. The beauty of PPC marketing lies in its cost-effectiveness – you only pay when your target customers engage with your ads. We conduct comprehensive PPC audits and analyses to craft strategies that align with your business goals. At Premiere Creative, your success is our triumph. Our mantra, "We build businesses," reflects our commitment to elevating your brand. In-Depth Marketing Research Tailored for DTC Companies Your journey towards PPC success starts with a thorough understanding of your revenue streams and consumer behavior. Our team delves deep into learning about your target customers, understanding your brand’s voice, analyzing your competitors, and leveraging all available data to enhance your PPC campaign. As a digital agency specializing in maximizing ROAS, we position your products effectively to attract and convert warm leads. Target Customer Analysis: We start by dissecting your target customer profile. Our team employs advanced analytics to decipher...

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### ECommerce Email Marketing

> Email marketing offers the financial accounting that marketers and entrepreneurs need to properly run a business.

- Published: 2019-04-15
- Modified: 2024-01-18
- URL: https://premierecreative.com/services/ecommerce-email-marketing/

Ecommerce Email Marketing SINCE 1994, PREMIERE CREATIVE HAS HELPED BUSINESSES SCALE TO NEW HEIGHTS WITH TAILORED GROWTH MARKETING STRATEGIES SCHEDULE A CONSUTATION Unlock the Power of Ecommerce Email Marketing for Your Business In the ever-evolving world of digital commerce, email marketing stands as a cornerstone of successful business strategies. For brands aiming to flourish in the crowded online marketplace, ecommerce email marketing is not just a tool—it's a game-changer. At Premiere Creative, we specialize in transforming your email campaigns into powerful drivers of growth, sales, and customer loyalty. We understand that each email is an opportunity to connect with customers and reinforce your brand's value, making us the top choice for ecommerce email marketing in northern NJ and NYC. Best Practices for Ecommerce Email Marketing Ecommerce email marketing transcends the traditional approach of sending generic promotional emails. It requires a strategic blend of creativity, data analysis, and personalized content. At Premiere Creative, we focus on key practices such as segmenting email lists for targeted communication, crafting compelling subject lines, and utilizing A/B testing to refine campaign effectiveness. Our approach ensures that your messages resonate with your audience, strengthening your brand's presence in the local and online communities. Segmentation for Personalized Communication: Effective segmentation is the cornerstone of impactful email marketing. We divide your customer base into distinct groups based on demographics, purchase history, and engagement levels. This allows for highly personalized communication, ensuring that each recipient receives content that is relevant and appealing to their specific interests and needs. Engaging and Relevant...

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### Promote Your Business

> Web marketing offers the financial accounting that marketers and entrepreneurs need to properly run a business.

- Published: 2019-04-08
- Modified: 2023-08-11
- URL: https://premierecreative.com/services/promotion/

Promote and Grow Your Businesses Though Innovative Marketing Tactics Today, having a strong digital presence to promote helps build your brand visibility and establish the quality of connection with more qualified prospects. At Premiere Creative, our team of experienced marketerss will design and execute a successful marketing campaign by utilizing Omni-channel digital and traditional marketing strategies to drive the highest ROAS possible. Tailored Marketing Plans Designed to Boost Your Business Businesses need a digital solution that is as unique as their brand. By partnering with Premiere Creative, our team becomes an extension of yours, working with you before, during, and after launching a promotion campaign to ensure that all efforts help grow your business. While we excel at Search Engine Optimization (SEO), Mobile Web Design, and Social Media, Premiere Creative also offer a broad range of marketing capabilities. We combine unique content with highly targeted paid social budgets for Facebook, Instagra, Pinterest, Twitter, and Snapchat to drive immediate website traffic from your target audience. Choose Your Own Marketing Plan – Partner With Premiere Creative Today At Premiere Creative, we extensive experience in a diverse range of industries including Education, Medical, Fashion, Interior Design, and Hospitality. Our talented digital marketing team can manage your next email newsletter, maintain your social media marketing efforts, and even supplement your business blogging efforts through sales-focused copywriting. Ready kick your marketing strategy into overdrive and receive optimal results? Dial (973) 346-8100 to speak with one of our digital marketing professionals today! ...

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### Social Media Marketing

> Social marketing offers the financial accounting that marketers and entrepreneurs need to properly run a business.

- Published: 2019-04-08
- Modified: 2024-04-01
- URL: https://premierecreative.com/services/social-media/

Social Media Content Marketing Harness the Power of Social Media for Your Business. There are 3. 5 billion active social media users - make sure your business is utilizing these marketing channels that live in every consumer’s pocket. Get Started KEEP YOUR BUSINESS AT YOUR PROSPECT’S FINGERTIPS Leverage quality content to create brand awareness, drive traffic to your website, and create customer loyalty. Social Media Content Marketing: Define and build your brand Create scroll-stopping content Engage with your community Reinforce SEO with intentional captions and hashtags Become a leader in your niche SHARE CAREFULLY CRAFTED CONTENT THAT RESONATES WITH YOUR AUDIENCE Aim for virality with our content strategy designed for your specific niche and business. Premiere Creative Social Media Services: ✅ Social Media Management ✅ Social Media Strategy and Content Planning ✅ Done-for-you Content Calendar & Posts ✅ Brokering Influencer Deals Content often depends more on quality than quantity. Give your followers what they want by sharing visually appealing, entertaining, or educational messages that will provoke them to share with their own friends and followers. INFLUENCER MARKETING: 82% OF SURVEYED CONSUMERS SAY THEY TAKE RECOMMENDATIONS FROM SOCIAL MEDIA INFLUENCERS Utilize existing audiences in specific niches with a brand influencer partnership. Influencers sway buying decisions. Premiere Creative can connect you with top content creators who have cultivated a very specific audience in a specific niche. YOUR BUSINESS CANNOT AFFORD NOT TO BE CONSISTENT ON SOCIAL MEDIA Nowadays when consumers learn about a company, their first instinct is to check the brand’s social...

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### Advertise

> Web marketing offers the financial accounting that marketers and entrepreneurs need to properly run a business.

- Published: 2019-04-08
- Modified: 2023-08-11
- URL: https://premierecreative.com/services/advertise/

Premiere Creative Delivers Top Quality Advertising No matter the size, goal, or industry, Premiere Creative has the tools, talent, and expertise to get your company’s website and product in front of your target customers. At Premiere Creative, we build your company’s strategy based on hard data with effective messaging that facilitates growth – both in revenues and your brand’s penetration. Every word, call-to-action, blog post, PPC ad, or website directly speaks to your consumer. Effective & Efficient Advertising At Premiere Creative, we focus on our clients’ individual needs, not some cookie-cutter-one-size-fits-all approach. Digital advertising is the surefire way to spread awareness about your small business’s offerings, consisting of Pay-Per-Click (PPC), Search Engine Optimization (SEO), Social Media Marketing (Facebook, Instagram, Snapchat, Pinterest, and Twitter). Advertising and Search Marketing Gurus You Can Trust Premiere Creative manages your entire advertising campaign from concept, to launch, to retargeting. Whether launching a text-based display campaign, or a comprehensive Facebook campaign, Premiere Creative’s seasoned staff holds decades of collective experience. Whatever your advertising needs are, Premiere Creative has you covered with a full range of tailored digital marketing services at your disposal! Give us a call and let’s talk about which form of advertising is a perfect fit for your company’s goals. Dial (973) 346-8100 today. We're an ROAS-driven digital marketing agency specializing in SEO, PPC, Social Media, Amazon Advertising, Email Retention, and Influencer Marketing.

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### Attract Customers

> digital marketing agency, attract online potential customer and convert new leads

- Published: 2019-04-08
- Modified: 2023-08-11
- URL: https://premierecreative.com/services/attract/

Premiere Creative Helps Businesses Find, Capture, and Convert New Leads In an ever-increasing competitive digital marketplace, businesses continually struggle to gain momentum or maintain a steady stream of new customers. At Premiere Creative, we deploy a wide range of marketing services including SEO, PPC, social media, and influencer marketing to help NJ & NY-based businesses stand out online. We focus on innovative ways to bolster businesses and expand their online reach, placing them in front of better prospects at all levels of the sales funnel. Digital Marketing Done Right – The Premiere Creative Approach The digital revolution fundamentally changed the way businesses operate and attract new businesses. At Premiere Creative, we combine our services into unique marketing packages the deliver the strongest double or triple digit ROI with your marketing budget.  When you partner with Premiere Creative, you’ll experience a multi-faceted strategy including inbound marketing, landing pages, mobile optimization, effective copy, SEO, social media, and influencer marketing campaigns. Let Premiere Creative Help Connect You With New Customers Premiere Creative’s will optimize and supercharge your content, so you can make a lasting impression that will engage and attract more relevant customers.  You have one chance to make a lasting impression on the web; so make sure you lead with your best foot forward. Having helped countless businesses increase their brand recognition and penetration in the NJ, NY, across the country, and around the globe, Premiere is ready to help launch your next digital marketing campaign. Give us a call...

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### Build Your Brand

> Digital marketing and brand building offer the financial accounting that marketers and entrepreneurs need to properly run a business.

- Published: 2019-04-04
- Modified: 2023-08-11
- URL: https://premierecreative.com/services/branding/

Premiere Creative’s Comprehensive Branding Services in NJ The average attention span plummeted from 12 seconds to 8 seconds; so how do you make leaving a lasting impression in an increasingly high-speed word? A great brand separates you from the competition, allowing you to put your best foot forward! Strong brands are memorable, irresistible, and lovable. But branding goes so much deeper than an attractive logo – it’s the foundation to your entire market and sales strategy. How do people think and feel about your brand? Is your value proposition immediately apparent to crucial audiences? Premiere Creative Is Your Solution To Brand Development Whether your business wants to grow revenue, gain market share, or grow your email lists, a solid brand identity can help you reach the apex of success. At Premiere Creative, our team brings your brand’s messaging to full fruition by leveraging thumb-stopping creative and unique storytelling that will elicit a strong emotional response for prospects at all stages of your sales funnel. Strengthen Your Brand And Please Your Audience – Partner With Premiere Creative You won’t find a one-size-fits-all approach here. We build and execute integrated campaigns that utilize a mix of marketing services that align with each client’s needs. With extensive expertise in paid search, SEO, web design, social media, influencer marketing, and email marketing, we’ll help drive peak performance, amplify your brand’s reach and messaging, and nurture existing customers into conversion. Whether you’re launching a new brand or clean up an existing...

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### Search Engine Marketing and Optimization

> Web marketing offers the financial accounting that marketers and entrepreneurs need to properly run a business.

- Published: 2019-03-13
- Modified: 2024-01-15
- URL: https://premierecreative.com/services/search-engine-optimization-services/

Search Engine Marketing and Optimization SINCE 1994, PREMIERE CREATIVE HAS HELPED BUSINESSES SCALE TO NEW HEIGHTS WITH TAILORED GROWTH MARKETING STRATEGIES SCHEDULE A CONSUTATION Search Engine Marketing and Optimization In the ever-evolving digital landscape, establishing a robust online presence is more than a necessity—it's a strategy for success. At the heart of this digital revolution is Search Engine Optimization (SEO), a powerful tool that can make or break your online visibility. Premiere Creative, with its expertise in cutting-edge SEO strategies, stands at the forefront of this digital transformation. Our tailored SEO services are designed not just to navigate but to master the complexities of digital marketing. Whether you're a thriving business in bustling Northern NJ and NYC or a growing online enterprise, our comprehensive approach to SEO ensures that your website doesn't just exist on the internet—it thrives, attracts, and converts. Join us as we delve into the intricacies of SEO and unveil how our specialized services can elevate your brand in the digital realm. Unlock the Potential of Your Website with Expert SEO ServicesIn today's digital-first world, having a website is just the beginning. To truly thrive, your online presence must be meticulously sculpted to climb the ranks of search engine results. This is where Premiere Creative steps in, offering unparalleled Search Engine Optimization (SEO) services that not only boost your website's visibility but also enhance its overall performance. Why is SEO Critical for Your Business? Increasing Organic Traffic:SEO is the cornerstone of organic traffic. By optimizing your website for relevant keywords, we...

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### Web Marketing Video for Business

> Premiere Creative specialize in integrating design, web usability, video, PR and social media with traditional advertising.

- Published: 2019-03-12
- Modified: 2019-10-09
- URL: https://premierecreative.com/digital-marketing-agency/services/web-video/web-marketing-video-business/

Web Marketing Video for BusinessPremiere Creative has produced a large number of marketing videos for businesses in New Jersey, Connecticut, and New York.  Below is a sampling of the videos that highlight various businesses and that can be used on websites or in email campaigns and that can be used for marketing at conventions and other industry and consumer events.  https://www. youtube. com/watch? list=PLdc9Csh6QyyPthALpYb6r3uLWH57apfRx&v=YDBhGOgvLyIhttps://www. youtube. com/watch? list=PLdc9Csh6QyyPthALpYb6r3uLWH57apfRx&v=-qLKi-_G9xohttps://www. youtube. com/watch? list=PLdc9Csh6QyyPthALpYb6r3uLWH57apfRx&v=saoopeK_0Ashttps://www. youtube. com/watch? list=PLdc9Csh6QyyPthALpYb6r3uLWH57apfRx&v=bLysqflHIzAhttps://www. youtube. com/watch? list=PLdc9Csh6QyyPthALpYb6r3uLWH57apfRx&v=HPPQrtRnVDchttps://www. youtube. com/watch? list=PLdc9Csh6QyyPthALpYb6r3uLWH57apfRx&v=fIwQqw_RYUohttps://www. youtube. com/watch? list=PLdc9Csh6QyyPthALpYb6r3uLWH57apfRx&v=N29pqohCVaATo see medical marketing videos produced by Premiere Creative click here. To see construction firm marketing videos produced by Premiere Creative click here. Our specialty is the integration of design, web usability, video, PR and social media with traditional advertising.

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### Our Services

> Premiere Creative - Our agency innovates by creating strategies formed by combining successful, proven marketing philosophy with an approach tailored for new media outlets in order to drive results and revenues.

- Published: 2019-03-12
- Modified: 2023-11-15
- URL: https://premierecreative.com/services/

Services Your Business’ Success Starts With Marketing, It Prospers With Strategic Lateral Progress SCHEDULE FREE CONSULTATION What We Do Website & Shopify Design Amazon & Walmart Advertising Search Engine Optimization Google & Facebook Pay-Per-Click (PPC) Blogging Email Marketing Social Media Content Marketing eCommerce Marketing Who We Serve Service-Based Businesses Healthcare, construction, event planning, food service, education, etc. Direct-To-Consumer Businesses E-Commerce brands: fashion, home goods, children’s toys, skincare, and more. Marketplace Businesses Amazon, Walmart, and Target. Our Process 1 STEP Start with a free consultation so we can determine what services your business needs 2 STEP Allow 2-3 days for us to compile market research and data specific to your business to deliver a proposal 3 STEP We will present your unique Premiere Proposal with a defined budget, targeted marketing goals, and KPIs What Clients Are Saying “Premiere Creative has always gone above and beyond for our company and has taken a strategic interest in our business. ” — Ryan, Co-Founder and Director of Mindfish Our experience can build your business and increase your profitability Schedule a consultation

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### About Us

> A NJ / NYC based, full-service digital marketing agency specializing in website design, SEO, video production, PPC, social media, and traditional advertising.

- Published: 2019-03-12
- Modified: 2023-11-20
- URL: https://premierecreative.com/about-us/

About Us Since 1994, Premiere Creative Has Helped Businesses Scale to New Heights With Tailored Growth Marketing Strategies. SCHEDULE A FREE CONSULTATION Our Mission TO CREATE A STRATEGIC PARTNERSHIP TO GENERATE NEW REVENUE STREAMS, DRIVE BRAND VISIBILITY, AND PRODUCE RESULTS - WHILE STAYING WITHIN YOUR BUDGETPremiere Creative is committed to showing you what is possible with digital marketing while maximizing your return on investment. Schedule a consultation Our Values TRANSPARENCY Premiere Creative’s expertise lies in strategic marketing plans and our ability to identify opportunities for new revenue streams. Maximizing your return and making sure you understand our process is of the utmost importance. TAILOR-MADE Different types of businesses require different solutions. We carefully research and identify your revenue streams to create a curated marketing approach. Our goal is to present options and possibilities for new revenue potential you hadn’t considered before. PRUDENT Practical and effective, our marketing methods are designed for the long term. Once your brand’s digital presence is optimized, your upward trend will continue to grow exponentially as the strategy progresses and expands. WITH THE COMPETITIVE WORLD OF MARKET SHARE, YOU’RE IN THE BUSINESS OF ATTENTION RETENTION - ENSURE YOUR MARKETING IS DYNAMICMaximize your revenue potential by bringing in new leads consistently, devising lateral strategies that generate alternative income streams, and nurturing your existing customers for repeat business with our expertise. Schedule a consultation Who We Are Business Builders Since 1994 Data-Driven Experts Understanding the analytics behind your business is crucial for determining your trajectory. We focus on...

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### Blog

> Premiere Creative web design, digital marketing, social marketing blog

- Published: 2019-03-03
- Modified: 2023-08-12
- URL: https://premierecreative.com/blog/

Digital Marketing Blog Meet Premiere Creative’s Brilliant Summer 2023 Digital Marketing Interns August 11, 2023 Premiere Creative doesn’t just offer any ordinary digital marketing internship; we extend a transformative experience for aspiring digital marketers. Our 12-week internship program is designed to empower college students with real-world client exposure, creative freedom, and personalized daily mentoring. Since 2009, this program has nurtured 60+ exceptional college students from prestigious institutions like Princeton, USC, Tulane, Penn State, Rutgers, TCNJ, Virginia, and New York University. As a certified woman-owned business, Premiere Creative remains deeply committed to helping college students navigate their career Using A/B Testing for Maximum Digital Performance July 20, 2023 / Digital Marketing, Email Marketing, Website Design Serif or San Serif? Big, bold, restrained, or classic? An official product shot or a User-Generated Image? In the fast-paced world of digital marketing and product development, you have a Read More How to Improve Your Amazon Best Sellers Rank (BSR) July 11, 2023 / Amazon Marketing, Digital Marketing, eCommerce Marketing Many smaller Amazon 1P and 3P often find themselves facing an uphill battle when competing against larger brands with expensive marketing budgets. These larger brands have the resources to launch Read More eCommerce Website Design Tips July 1, 2023 / Digital Marketing, eCommerce Marketing, Website Design In today’s fast-paced digital world, the average website visitor possesses an attention span of a mere 8 seconds. Yes, you read that right—just 8 seconds! In this blink-and-you-miss-it era, capturing Read More SEO vs. SEM: What’s The Difference? June...

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### Off Page Optimization

> Off Page SEO is the lifeblood of keyword rank and high quality traffic from search engines.

- Published: 2019-03-02
- Modified: 2024-03-04
- URL: https://premierecreative.com/services/off-page-seo/

Off-Page Optimization: A Crucial Pillar of SEO Success In the complex and ever-evolving world of Search Engine Optimization (SEO), off-page optimization emerges as a critical component, often regarded as the lifeblood of keyword rank and high-quality traffic acquisition from search engines. Off-page SEO extends beyond the confines of your website, encompassing various external factors that significantly influence your site’s visibility and ranking in search engine results. SCHEDULE A CONSUTATION Understanding Off-Page SEO: A Multifaceted Approach Beyond Backlinks When delving into the realm of off-page SEO, it’s crucial to understand that its impact extends far beyond the realm of backlinks. While backlinks are undoubtedly a significant aspect of this strategy, off-page SEO encompasses a broader spectrum of activities and factors that influence a website’s standing in search engine results. The Comprehensive Nature of Off-Page SEO Off-page SEO involves a wide array of techniques and strategies that collectively work to enhance your website’s perceived authority and relevance in the eyes of search engines like Google. This comprehensive approach includes: Local SEO and Geographical Relevance: For businesses serving specific localities, local SEO is a critical component of off-page optimization. This involves optimizing your online presence to appear in local search results, which includes managing local listings and citations in directories, and ensuring NAP (Name, Address, Phone Number) consistency across the web. Industry and Sector Relevance: Search engines evaluate the relevance of your website to your specific industry and related sectors. This involves analyzing the nature of your backlinks and the thematic context in...

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### Architecture

> At its core, the organizational design of web development architecture defines how a website will function. Learn more about web development architecture here.

- Published: 2019-03-02
- Modified: 2024-03-04
- URL: https://premierecreative.com/services/website-architecture/

Website Architecture SINCE 1994, PREMIERE CREATIVE HAS HELPED BUSINESSES SCALE TO NEW HEIGHTS WITH TAILORED GROWTH MARKETING STRATEGIES SCHEDULE A CONSUTATION The Importance of Information Architecture in Web Design At Premiere Creative, we understand that the foundation of any successful website lies in its information architecture. While the aesthetics of web design capture attention, it’s the underlying structure that ensures lasting usability and effectiveness in search engine optimization (SEO). In this digital age, where online presence is crucial, we prioritize the architecture of your website to deliver a seamless and intuitive user experience. What is Information Architecture in Web Design? Information architecture is the backbone of website design, focusing on the organization and structure of content. This strategy involves creating a clear hierarchy that guides users effortlessly through the website, ensuring they find what they need without confusion or frustration. Key aspects of website architecture include site structure which involves the arrangement of pages on the website into categories and subcategories. A well-planned structure allows users to easily navigate the site and find relevant information. Technical aspects are crucial as well for optimizing the website’s loading times and site speed. As well as, implementing SEO elements such as meta tags, alt tags for images and optimizing content for relevant keywords for improving a website’s visibility on search engines. For Premiere Creative, the goal is to construct a website where each page intuitively connects, maintaining consistency and predictability in navigation. This approach not only enhances the user experience but also lays a solid...

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### Interactive Design and Development

> Premiere Creative offers a wide array of interactive design and development services to create a beautifully designed website that unifies with your brand seamlessly.

- Published: 2019-03-02
- Modified: 2024-01-26
- URL: https://premierecreative.com/services/interactive-website-design/

Interactive Design and Development SINCE 1994, PREMIERE CREATIVE HAS HELPED BUSINESSES SCALE TO NEW HEIGHTS WITH TAILORED GROWTH MARKETING STRATEGIES SCHEDULE A CONSUTATION The Internet: A Realm Ruled by UsabilityIn the vast expanse of the internet, usability reigns supreme. This principle is the cornerstone upon which successful websites are built. Every website has two primary objectives: to help users effortlessly find the information they seek and to enable them to complete tasks with ease. However, achieving these objectives is just the beginning of cultivating a loyal user base. As highlighted by the renowned web usability expert, Jakob Nielsen, "The Internet is about usability. ” Unlike traditional computer products where purchase precedes usage, the internet flips this dynamic. Usability is the gateway through which a visitor becomes a customer or a repeat visitor. It's a critical factor in determining whether a user clicks to buy or returns to your website. Premiere Creative’s Four Pillars of UsabilityAt Premiere Creative, we recognize the imperative of usability and integrate it into every aspect of our website design process. To ensure our sites meet the highest standards of usability, we focus on four key aspects before beginning the design process:Strategic Site Architecture: Crafting a User-Focused BlueprintIn the digital world, the architecture of a website sets the stage for user experience. At Premiere Creative, we don't just build websites; we craft experiences. Our strategic site architecture is all about meticulous planning and a deep understanding of the user journey. It’s not merely about creating a sitemap; it's about understanding...

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### Web Usability and Heuristic Analysis

> We specialize in integrating design, web usability, video, PR and social media with traditional advertising.

- Published: 2019-03-02
- Modified: 2024-03-04
- URL: https://premierecreative.com/services/website-usability/

Web Usability and Heuristic Analysis SINCE 1994, PREMIERE CREATIVE HAS HELPED BUSINESSES SCALE TO NEW HEIGHTS WITH TAILORED GROWTH MARKETING STRATEGIES SCHEDULE A CONSUTATION Embracing Website Usability with Premiere Creative Welcome to Premiere Creative, where exceptional website usability meets innovative design. In today’s digital world, the ease with which users interact with your website can make or break their experience. That’s why at Premiere Creative, located in the heart of Northern NJ and near NYC, we specialize in crafting user-friendly websites that are not only visually appealing but also highly functional. Learnability – The First Step in Website Usability “How can users easily navigate a new website? ” Learnability is at the forefront of our design philosophy. We understand that a user’s first interaction with your website should be intuitive and straightforward. By focusing on clear, logical layouts and familiar navigational cues, Premiere Creative ensures that even first-time visitors to your website can navigate effortlessly, making us a top choice for businesses near me. A Match between the System and the real world. The interface should communicate in a way that resonates with the user, utilizing familiar words, phrases, and concepts, and avoiding technical jargon. Information should be presented in a manner that reflects how it’s encountered in everyday life. It’s important to employ language and imagery that the application’s intended audience will easily recognize. Arrange information to mirror its real-world sequence, fostering an intuitive and user-friendly experience. This approach helps users feel at ease and speeds up the learning process. While metaphors...

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### Our Process for Web Development

> Our web development agency helps companies build websites to increase brand exposure and maximize ROI. Visit our website to learn more about our opportunities.

- Published: 2019-03-02
- Modified: 2024-03-04
- URL: https://premierecreative.com/services/web-development/

Our Process for Web Development SINCE 1994, PREMIERE CREATIVE HAS HELPED BUSINESSES SCALE TO NEW HEIGHTS WITH TAILORED GROWTH MARKETING STRATEGIES SCHEDULE A CONSUTATION Revolutionizing Web Development: Embrace the Digital Paradigm Shift with Premiere Creative In an era where traditional advertising is being overshadowed, Premiere Creative stands at the forefront of the digital revolution. Our expertise lies in understanding the new, active consumer – a seeker of information, predominantly via the web. We tap into the potent mix of search engines, social networks, blogs, web videos, and more to connect you with your audience where they are most engaged. Innovative Omni-Channel Approach for Maximum Impact Our agency’s strategy is simple yet revolutionary. We begin by analyzing your revenue streams, crafting a robust platform that not only drives results but also offers measurable and traceable outcomes. With a focus on SEO as a critical component, we ensure every aspect of your digital presence is fine-tuned for optimal performance. Holistic Brand Experience Across All Channels Unified Messaging: Whether it is on social media, through email marketing, or on your website, our goal is to ensure that your brand’s message is consistent and compelling across all platforms. Customized Consumer Interactions: By tailoring the content and interactions to suit each platform, while maintaining a cohesive brand story, we create more meaningful and effective consumer engagements. Data-Driven Insights for Enhanced Engagement Analytics and Insights: Utilizing data analytics, we gain valuable insights into consumer behavior across different channels finding the most receptive audience for your business. Adaptive Strategy:...

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### Multichannel Marketing

> Premiere Creative - Multichannel marketing agency, design, media marketing agency NYC and NJ

- Published: 2019-03-02
- Modified: 2024-03-04
- URL: https://premierecreative.com/digital-marketing-agency/services/multichannel-marketing/

Multichannel Marketing: Harnessing Diverse Channels for Enhanced Customer Engagement In the ever-expanding universe of modern commerce, the advent of multichannel and omni-channel marketing represents a paradigm shift, redefining how businesses connect with their customers. This shift is not just a trend but a fundamental change, marking a departure from traditional, singular marketing approaches to a more integrated and holistic strategy. In today’s digitally-driven marketplace, where up to 70% of web traffic comes from mobile devices, the significance of these marketing strategies becomes not just evident but essential for any business seeking to thrive. SCHEDULE A CONSUTATION The Digital Revolution and Its Impact on Consumer Behavior The digital revolution has ushered in an era where the lines between physical and digital worlds are increasingly blurred. Consumers now navigate effortlessly between online and offline channels, expecting a seamless experience whether they are browsing a website on their smartphone, flipping through a catalog, or walking into a retail store. This shift in consumer behavior has propelled businesses to rethink their marketing strategies. Multichannel marketing, at its core, offers customers multiple channels to engage with a brand, but its true power lies in its ability to create more opportunities for businesses to interact with their customers across these diverse platforms. The Rise of Web 2. 0 and Social Media: A New Marketing Frontier The evolution of Web 2. 0 and the explosive growth of social media have further expanded the horizons of multichannel marketing. Businesses now have at their disposal an array of channels – from...

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### Sales Consulting and Training

> Premiere Creative digital marketing agency offering sales and training consulting

- Published: 2019-03-01
- Modified: 2024-01-11
- URL: https://premierecreative.com/services/sales-consulting-training/

Sales Consulting and Training SINCE 1994, PREMIERE CREATIVE HAS HELPED BUSINESSES SCALE TO NEW HEIGHTS WITH TAILORED GROWTH MARKETING STRATEGIES SCHEDULE A CONSUTATION What is Sales Consulting? Sales consulting is a specialized service that focuses on enhancing and optimizing a company's sales processes and strategies. It's about more than just boosting immediate sales figures; it involves a comprehensive evaluation of how a business approaches its market, engages with customers, and ultimately closes deals. Sales consultants bring expertise and external perspectives to identify areas of improvement and implement effective strategies. At the heart of sales consulting lies the goal of aligning a business's products or services with the needs and desires of its target market. This alignment involves several key activities:Market Analysis: Understanding the market dynamics, including competition, customer behavior, and trends. Strategy Development: Crafting tailored strategies that resonate with the target audience and maximize sales potential. Sales Process Optimization: Refining the sales process to make it more efficient and effective, from lead generation to closing deals. Training and Enablement: Providing sales teams with the skills, knowledge, and tools they need to succeed. Performance Monitoring: Implementing KPIs and metrics to track sales performance and identify areas for continuous improvement. Sales consulting is not a one-size-fits-all solution. It's about understanding the unique challenges and opportunities of each business and devising a strategy that is as unique as the business itself. This is where Premiere Creative excels, offering customized sales consulting services that are not just about meeting sales targets but about fostering sustainable growth and competitive advantage. The Importance of...

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### FAQs

> Premiere Creative - web marketing agency, social marketing and branding strategy serving NYC and New Jersey

- Published: 2019-03-01
- Modified: 2023-08-28
- URL: https://premierecreative.com/faqs/

Frequently Asked Questions Common concerns clients have asked about SCHEDULE A CONSUTATION What guarantees can you give me? The first obstacle is NOT if SEO works, but whether you, the client, feel retaining Premiere is the right decision. Premiere didn’t invent SEO and it clearly works (look at all the competitors you have who are trying to rank on first page in Google, Yahoo, MSN, etc). We cannot guarantee you will get a specific rank or clients (beware any one who does! ), but Premiere can guarantee your site will rank, your site will rank for many different keywords, and your site will eventually appear on page 1 for different keyword terms. Will that lead to clients, yes. Could it yield 3-4 a month? Maybe, but consistently with all of our clients, Premiere would expect inquires of that level on an active basis within a few months. Nor would we be surprised if it was 3x, 16x or 85x that many as the program progresses but only time will tell. Finally, many factors are involved in why some clients have bigger exponentially results including but not limited to: their monthly budget with Premiere, the industry they are in, the amount of demand or supply for their product or service, pricing/fee for their products/services, the size and quality of their website, the web usability of their URL, their competition levels and more. If Premiere could tell you what will happen (guarantee), you wouldn’t be our client ~ we would be too busy...

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### Work

- Published: 2019-02-27
- Modified: 2023-11-13
- URL: https://premierecreative.com/work/

Work We Pride Ourselves on the Quality of Work We Deliver. SCHEDULE A FREE CONSULTATION HexClad Cookware HexClad's patented hybrid cookware brings together the performance of stainless steel, the durability of cast iron, and the convenience of nonstick. The result is cookware that performs to Read More Shoreline Pools Shoreline Pools is the largest pool construction and pool service company in the Northeast. They specialize in bringing the newest, safest, high-tech luxury pool solutions to your backyard. Read More Urban Planet Unique in size and concept, Urban Planet is one of the fastest growing fashion brands in Canada, with more than 100 locations across the country. Catering to a broad demographic of Read More CATES Tutoring CATES is a tutoring and consulting firm that partners with families, schools, and nonprofits to unlock students’ potential in academics, testing, admissions, and careers. Working with Read More Nuvana Nuvana offers a superior line of supplements using only the finest all-natural earth-grown ingredients. Their products are safe & effective and backed by science and rigorous research to realize Read More Pleasantdale Chateau Pleasantdale Château is a wedding venue located in West Orange, New Jersey. This historic estate presents endless possibilities for the storybook wedding of your dreams. Read More New Jersey Spine Specialists NJSS works with patients to treat back problems of varying severity.   Their focus is on tailoring treatments to the specific needs of each patient by leveraging the latest advancements Read More Eddie Bauer For over 100 years, Eddie Bauer has made...

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### Work

- Published: 2019-02-27
- Modified: 2019-02-27
- URL: https://premierecreative.com/digital-marketing-agency/portfolio-work/

Our Work

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### Small Business Specialist

> Premiere Creative digital marketing agency for small businesses supporting all professionals

- Published: 2019-02-27
- Modified: 2024-01-11
- URL: https://premierecreative.com/services/small-business-specialist/

Small Business and Mid-Sized Business Specialists Our experience is wide ranging, and we have both US-based and international clients all of whom have one thing in common: they are small to mid-sized businesses looking to leverage the internet in order to level the playing field against competitors with much larger budgets. SCHEDULE A CONSUTATION Empowering Small and Mid-Sized Businesses: Your Digital Advantage At Premiere Creative, we recognize the unique challenges and opportunities that small and mid-sized businesses face in today's digital world. Our mission is to empower these businesses by providing them with a digital advantage that levels the playing field against larger competitors. We understand that small and mid-sized businesses often operate with more limited resources, which is why our approach is tailored to maximize impact while being mindful of budget constraints. Our experience is not just broad, but deep, encompassing a vast array of industries and markets. This diverse expertise allows us to provide insights and strategies that are both innovative and effective. Whether you are a local startup looking to establish an online presence or a mid-sized enterprise aiming to expand your digital footprint, our team is committed to helping you achieve your goals. We pride ourselves on being a partner that understands and values the nuances of your business, ensuring that each strategy we develop is as unique as your business. Leveraging the Internet to Level the Playing Field In a marketplace dominated by corporations with vast resources, the internet emerges as a powerful tool for small...

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### Web Video

> Premiere Creative a NJ/NYC based, digital marketing agency offering unmatched video production and video marketing services.

- Published: 2019-02-27
- Modified: 2024-03-04
- URL: https://premierecreative.com/digital-marketing-agency/services/web-video/

Web Video & Marketing SINCE 1994, PREMIERE CREATIVE HAS HELPED BUSINESSES SCALE TO NEW HEIGHTS WITH TAILORED GROWTH MARKETING STRATEGIES SCHEDULE A CONSUTATION Engaging Through Web Video: The Power of Online Visuals At Premiere Creative, we understand the dynamic world of Web Video, or WebVid, as a cornerstone of modern online engagement and marketing. With half of internet users watching online videos monthly, WebVids stand as a pivotal element in any integrated marketing strategy. Delve into the significance of online videos in reaching and captivating a vast online audience. The Impact of Online Video on Audience Engagement WebVids offer a multi-level communication platform through visual imagery, spoken words, music, and visual text. The impact of online video is immense, providing website owners an opportunity to connect with a growing audience at minimal costs. The influential role of online video in driving brand awareness and escalating sales is backed by compelling statistics and increased consumer retention rate. Videos have the power to create communities around brands. Engaging video content encourages viewers to interact, share their thoughts, and become brand advocates. This community-building aspect leads to stronger customer relationships and loyalty. One of the greatest advantages of online video is its measurability. With advanced analytics, brands can track views, engagement rates, conversion rates, and more. This data is invaluable for understanding the effectiveness of video content and for making informed decisions on future marketing strategies. Boosting Traffic and SEO with Web Video The integration of video into universal search results, particularly on Google, has...

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### Pay-per-click Advertising

> With Premiere Creative running a PPC advertising campaign, we can instantly start to bolster the number of people that discover your business when they are searching for you online.

- Published: 2019-02-27
- Modified: 2024-03-04
- URL: https://premierecreative.com/services/ppc-agency-nyc/

Pay-Per-Click Advertising SINCE 1994, PREMIERE CREATIVE HAS HELPED BUSINESSES SCALE TO NEW HEIGHTS WITH TAILORED GROWTH MARKETING STRATEGIES SCHEDULE A CONSUTATION What is Pay Per Click Advertising? Pay Per Click (PPC) advertising, a cornerstone of a robust search engine optimization strategy, significantly enhances your digital footprint in search engine results. When Premiere Creative orchestrates your PPC campaign and conducts a thorough PPC audit analysis, the immediate impact is palpable. More people start discovering your business online during their searches – a crucial moment when they are actively seeking services like yours. The Essence of PPC Advertising: At its core, PPC is about relevance. Advertisers can display their offerings in front of targeted audiences already expressing interest in their category. This is achieved through keyword bidding, where businesses bid on terms that users might enter when searching for certain products or services. Thus, PPC can connect customers with the exact solutions they are seeking, at the moment they are seeking them. The Role of Search Engines in PPC: Search engines are a primary platform for PPC advertising. They allow advertisers to bid for ad placement in the sponsored links of a search engine when someone searches on a keyword that is related to their business offering. For example, if a user searches for “best digital marketing services,” and your company offers these services, your ad might appear at the top of the search results, increasing visibility and the likelihood of a click. The Strategic Importance of PPC PPC advertising stands out for its...

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### Blogging

> Premiere Creative blogging, social and digital marketing agency for small and large businesses supporting all professionals

- Published: 2019-02-27
- Modified: 2023-11-13
- URL: https://premierecreative.com/services/blogging/

Position Your Business as an Industry Thought Leader Blogs are effective tools to help consumers make purchasing decisions. No matter if you’re selling products or services, incorporating a blog provides credibility, familiarity, and drives traffic to your site. Get Started 61% OF U. S. ONLINE CONSUMERS HAVE MADE A PURCHASE BASED ON RECOMMENDATIONS FROM A BLOG Establishing your business as an authority creates familiarity with your prospects - consumers want to buy from industry leading brands they trust and recognize. Additional Benefits of Blogging: ✅ Quality keyword backlinks to boost SEO and help prospects find answers✅ Recycle blog content to future prospects through other marketing channels✅ Develop a more sophisticated FAQ section that speaks to your customer’s objections✅ Enhance credibility with your customers, position your business as an industry expert✅ Rank on search engines for increased visibility and brand awareness Successful Blogging Necessities: Interesting, industry-related topicsConsistent content generationWriting in your brand’s unique voiceSearch EngineOptimization (SEO) ACCORDING TO HUBSPOT, 79% OF ONLINE SHOPPERS SPEND HALF OF THEIR SHOPPING TIME RESEARCHING PRODUCTS ONLINE Keep prospects on your website for longer periods of time by providing engaging material that answers their questions, entertains, or provokes conversation. The Premiere Creative Process: We develop an outline in roughly 6-8 categories with 4-6 blog entries for each categoryOur typical blog entry is 500+ words as longer form blogs tend to perform betterBuild in SEO and add hyperlinks with keyword rich backlinksPromote blogs on web2. 0 platforms to improve readership and drive third-party trafficEvaluate SEO analytics to either expand...

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### Mobile Development

> 30% of Google Search advertising comes from mobile hardware, which is an indication of the astounding growth happening across all of mobile search.

- Published: 2019-02-27
- Modified: 2024-03-04
- URL: https://premierecreative.com/services/mobile-development/

Mobile Search Growth and the Imperative of Mobile Web Design In the ever-evolving digital landscape, a transformative trend has emerged: the meteoric rise of mobile search. Today, up to 70% of web traffic is sourced from mobile devices, signaling a paradigm shift in the way users interact with the digital world. This astounding growth in mobile search is not just a statistic; it’s a clear indicator of changing user behaviors and preferences. For businesses, content creators, and web designers, this trend underscores a pivotal question: How do we adapt to and excel in this mobile-dominated era? SCHEDULE A CONSUTATION The Criticality of Mobile Web Design in a Smartphone-Centric World The answer lies in the realm of mobile web design – a field that has swiftly transitioned from a niche specialty to a fundamental necessity. In a world where a potential client’s first interaction with your brand is likely through a smartphone or tablet, the imperative for mobile-optimized web experiences is unmistakable. It’s no longer sufficient to have a website that merely functions on mobile devices; it must be designed specifically for them. This means considering screen sizes, touch interfaces, and mobile browsing contexts to create experiences that are not just viewable but also intuitive and engaging on smaller screens. Smartphones, Tablets, and the User Experience Imperative As smartphones and tablets become integral tools in our daily lives, the importance of usability in mobile web design becomes increasingly paramount. Every digital interaction, whether for personal browsing or business research, must cater...

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### Web Design and Development

> We offer a wide array of web design services to create a beautifully designed website that unifies with your brand seamlessly.

- Published: 2019-02-27
- Modified: 2024-01-11
- URL: https://premierecreative.com/services/best-website-design-services/

The Importance of Web DesignCreating Engaging Websites That Drive Client Engagement and Boost SalesEvery website must fulfill two fundamental criteria to be effective:1) Facilitate Easy Access to Information: Navigating with EaseOne of the cornerstones of effective web design is ensuring that users can easily access the information they are looking for. At Premiere Creative, we understand that the accessibility of information is crucial in holding a user’s interest and guiding them towards making informed decisions. To achieve this, we focus on creating a logical flow of content, intuitive navigation, and clear, concise messaging. Our design strategy includes the use of well-organized menus, straightforward navigation paths, and a search functionality that is both simple and effective. We ensure that critical information is not just present, but also prominently placed and easy to find. This involves the strategic use of headings, bullet points, and call-to-action buttons to guide users to the most relevant information. By prioritizing the user's ease in accessing information, we enhance the overall user experience, encouraging longer site visits and increased engagement. 2) Enable Users to Effortlessly Complete Tasks: Streamlining User InteractionsThe second crucial aspect of our design philosophy is enabling users to complete tasks effortlessly. Whether it’s filling out a contact form, making a purchase, signing up for a newsletter, or navigating through different sections of the site, our goal is to streamline these processes to be as efficient and hassle-free as possible. To this end, we focus on simplifying user interfaces, reducing the number of steps needed to complete a...

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### Marketo Consulting Services

> Premiere Creative marketing automation strategy, platform, Marketo consulting

- Published: 2019-02-27
- Modified: 2021-09-07
- URL: https://premierecreative.com/digital-marketing-agency/services/marketo-automation-implementation/

Marketo Consulting Services Premiere Creative has the expertise in marketing automation that helps small businesses and larger enterprises take advantage of the most advanced sales and marketing tools. Platforms such as Marketo focus on the prospect, helping companies to score and nurture leads based on their behavior and interactions across multiple channels including social media and your company website. As a full-service digital marketing agency near you, we can assess whether you are ready for marketing automation, and help you to scale your efforts appropriately. If your inbound marketing content needs improvement, or you need a stream of qualified, inbound leads, we can help to set the stage for implementing marketing automation. If you are already generating a large amount of qualified leads, we can customize and implement Marketo to optimize your efforts. Successful Marketo Strategy Our marketing automation strategy extends far beyond traditional email marketing campaigns, reaching and communicating with leads through multiple channels during all phases of the sales process. We understand how to interpret behavioral data to ensure that you are generating and nurturing leads effectively and achieving sales goals. With the complexity of platforms like Marketo, efforts and resources can be wasted trying to implement a new system and manage campaigns that ultimately yield unimpressive results. We provide comprehensive solutions that are customized to your needs and integrate Salesforce and other CRMs seamlessly, improving the efficiency of your sales and marketing efforts. Call us today at (973) 346-8100 or fill out our contact form to find out how...

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### Home Page

> Premiere Creative is a full-service creative agency for ambitious businesses looking to grow their brands, attract new customers, and generate greater sales

- Published: 2019-02-27
- Modified: 2024-10-29
- URL: https://premierecreative.com/

Join the world's largest online marketplace! Let us show you how. Schedule a consultation Stand out from the crowd with a unique and custom-designed website. Let us show you how. Schedule a consultation Launch your online store and turn your passion into profit. Let us show you how. Schedule a consultation Maximize ROI with data-driven web marketing strategies. Let us show you how. Schedule a consultation Premiere Creative is a full-service digital agency that takes a strategic approach to building your business. Who We Are Business Builders Since 1994 Data-Driven Experts Understanding the analytics behind your business is crucial for determining your trajectory. We focus on research and data to  inform our approach to your unique marketing needs. Industry Veterans With over 29 years in business as marketing professionals, we have witnessed the print advertising shift to digital marketing. Acomprehensive digital marketing strategy is absolutely critical to any successful business. Dedicated Partners We are not simply a service for your business, we are a partner, with a vested interest in your success. Our marketing services are tailored to your business’s needs, while staying within your budget and achieving your goals. What We Do Website & Shopify Design Amazon & Walmart Advertising Search Engine Optimization Google & Facebook Pay-Per-Click (PPC) Blogging Email Marketing Social Media Content Marketing eCommerce Marketing Who We Serve Service-Based Businesses Healthcare, construction, event planning, food service, education, etc. Direct-To-Consumer Businesses E-Commerce brands: fashion, home goods, children’s toys, skincare, and more. Marketplace Businesses Amazon, Walmart, and Target. What Clients Are Saying “Premiere...

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### Advertising and Design

> Premiere Creative - web marketing partners and strategy planners

- Published: 2018-09-02
- Modified: 2021-03-25
- URL: https://premierecreative.com/digital-marketing-agency/advertising-and-design/

Advertising and Design The best creative ideas  Shapes, images, layout and graphics are among the most powerful tools available for communicating  message. Premiere Creative knows how to use them all. We offer a complete line of design and web design usability capabilities that help clients get noticed and motivate their customers to action - and transaction. A company’s identity can be among its greatest assets  We help companies stake their position in the marketplace with logos, design elements and slogans that capture and communicate the essence of their business. Whether inaugurating a new company or product, or reinvigorating an established brand, we ensure our clients make a good impression. Premiere Creative has expertise in advertising and design for both new media and traditional media outlets.  These include: Copywriting Services Direct Mail Campaigns Printing Our specialty is the integration of design, web usability, video, PR and social media with traditional advertising.

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### Copywriting Services

> Conveying the brand textually and understanding the audience are equally critical to effective communication. Premiere Creative has a demonstrated ability to do both.

- Published: 2013-10-02
- Modified: 2024-03-04
- URL: https://premierecreative.com/services/copywriting/

Copywriting Services: Crafting Words that Resonate and Convert SINCE 1994, PREMIERE CREATIVE HAS HELPED BUSINESSES SCALE TO NEW HEIGHTS WITH TAILORED GROWTH MARKETING STRATEGIES SCHEDULE A CONSUTATION Crafting Compelling Narratives in the World of Words In the digital age, where content is king and the written word wields power, the role of copywriting in shaping brand narratives and connecting with audiences is more crucial than ever. At Premiere Creative, we stand at the forefront of this dynamic landscape, combining our passion for storytelling with a deep understanding of market trends and consumer behavior. More Than Just Words: The Art of Copywriting Copywriting at Premiere Creative is not just about assembling words; it’s an art form that involves crafting narratives that captivate, convince, and convert. Our approach goes beyond traditional writing techniques. We delve into the heart of your brand, uncovering and articulating its unique voice and essence. This meticulous process ensures that every piece of content we create is not only engaging but also aligns perfectly with your brand identity and business goals. Understanding Your Audience: The Key to Effective Communication The essence of effective copywriting lies in understanding the audience. At Premiere Creative, we dedicate ourselves to gaining deep insights into your target market. This understanding allows us to tailor our messaging to resonate on a personal and emotional level with your audience. Whether it’s through website content, social media posts, or marketing collateral, our goal is to create a connection that transcends the digital screen, forging lasting relationships...

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## Posts

### Key Strategies for Marketplace Sellers to Grow with Walmart Fulfillment Services

> Grow your eCommerce business with Walmart Fulfillment Services. Learn key strategies for customer trust, logistics, and data-driven growth.

- Published: 2025-03-11
- Modified: 2025-03-03
- URL: https://premierecreative.com/blog/walmart-fulfillment-services-key-strategies/
- Categories: Digital Marketing, eCommerce Marketing, Walmart Marketing
- Tags: eCommerce Strategy, Walmart, Walmart Advertising, Walmart Fulfillment Services, Walmart Marketing Agency, Walmart Marketplace

In today’s competitive eCommerce landscape, choosing the right fulfillment partner can make or break an online business. Luckily, Walmart Fulfillment Services (WFS) has emerged as a powerful tool, particularly for third-party sellers on the Walmart Marketplace, to achieve business growth while delivering a seamless experience to customers. With WFS, sellers benefit from Walmart’s reputable brand, extensive logistics network, and streamlined operations, which help level the playing field with other major eCommerce players. In this blog, we’ll look at three strategic ways sellers can leverage WFS to enhance growth, boost customer trust, and expand their reach. Leveraging Walmart’s Scale and Reliability Walmart’s established reputation in retail and its nationwide network give WFS a substantial edge. Third-party sellers who partner with WFS as opposed to self-fulfilling their orders tap into Walmart’s vast infrastructure, covering logistics, storage, and shopping, which allows them to focus on growth while Walmart handles the operational details. By using WFS, Walmart sellers benefit from faster delivery times and reliable shipping, two major aspects that impact customer satisfaction and, ultimately, sales. The partnership empowers sellers to reach more customers, as WFS highlights Walmart Marketplace products with a two-day shipping tag. This feature dramatically increases visibility with Walmart’s search engine and enhances the likelihood that customers will choose WFS-backed products over others. Moreover, customers trust Walmart for its commitment to service, which means products delivered through WFS gain a perception of reliability, giving third-party sellers a leg up in earning consumer trust. Improving Customer Satisfaction and Boosting Repeat Business Customer...

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### The Halo Effect: Boosting Your Brand’s Reach Beyond TikTok

> Harness the Halo Effect: Boost your brand beyond TikTok with Premiere Creative. Expand visibility, engage audiences, and drive sales!

- Published: 2025-03-01
- Modified: 2025-03-03
- URL: https://premierecreative.com/blog/the-halo-effect-tiktok/
- Categories: Digital Marketing, Social Media
- Tags: Social Media Agency, TikTok, User-Generated Content (UGC)

In the fast-moving world of social commerce, TikTok Shop has become a game-changer for brands looking to connect with consumers. With its addictive short-form videos and an army of creators, TikTok gives businesses a dynamic space to boost visibility, engage audiences, and drive sales. But here’s the kicker: a successful TikTok Shop campaign doesn’t just stop there. Enter the halo effect—a powerful phenomenon that supercharges your brand’s presence across multiple channels, fueling long-term growth and success! What Exactly is the Halo Effect, and Why Should You Care? The halo effect is a psychological concept where a positive impression of one aspect of something influences the perception of other elements. In social commerce, the halo effect happens when a successful TikTok Shop campaign leads to broader exposure across various retail channels. Essentially, a brand’s success on TikTok can spill over into platforms like Amazon, your website, and even physical retail outlets, amplifying brand awareness and sales. 3 Ways TikTok Shop Drives Brand Exposure Across Platforms When influencers create content that resonates with their audience, it doesn’t stay confined to TikTok. They repurpose it across platforms like Instagram, YouTube Shorts, and Amazon, amplifying your brand’s reach. This creates a ripple effect, spreading your message across multiple retail touchpoints. Here’s how: 1. Influencer Content Repurposing Influencers share their TikTok content across other platforms, bringing their audience along. A viral TikTok video showcasing your product drives traffic to your website, where consumers explore more of what you offer and make a purchase. This cross-platform...

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### How to Create LinkedIn Posts That Spark Engagement

> Learn how to craft LinkedIn posts that engage your audience with expert tips on storytelling, value-driven content, and strategic CTAs.

- Published: 2025-02-16
- Modified: 2025-01-02
- URL: https://premierecreative.com/blog/engaging-linkedin-posts/
- Categories: Content Marketing, Digital Marketing, Social Media
- Tags: LinkedIn, LinkedIn Content, LinkedIn Polls, Linkedin Posts, Social Media Agency, Social Media Strategy

LinkedIn has evolved from a professional networking site to a powerhouse for content sharing, where high-impact posts can build your brand, foster connections, and position you as a thought leader in your industry. Crafting posts that resonate requires a strategic approach, not just filling space on your feed. Here’s a guide to creating LinkedIn posts that truly engage, based on the expert insights from Premiere Creative, the top marketing agency in New Jersey. Understanding LinkedIn’s Audience To maximize engagement, it’s crucial to remember that LinkedIn users are often professionals seeking meaningful, value-driven content. Posts that offer unique insights, practical advice, or inspiration are far more effective than generic updates. The best performing posts resonate because they add value and make an emotional connection with the reader, whether through relatability, motivation, or actionable tips. When approaching your LinkedIn content, think about what your audience will find valuable. Are you sharing insights that can genuinely help others in your industry? Are you telling stories that inspire, motivate, or educate? Understanding that drives your audience allows you to create content that holds their attention and encourages them to engage. Start Strong: Crafting an Engaging Hook The first few lines of your LinkedIn post are critical. LinkedIn’s “See More” feature means that only the initial lines are visible, so these words should be compelling enough to make readers click. Starting with a hook – a question, a surprising fact, or a bold statement that makes readers curious is paramount. For instance, “Did you know...

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### How Walmart Fulfillment Services Can Transform Your Business

> Boost your eCommerce business with Walmart Fulfillment Services, enhancing logistics, scalability, and customer satisfaction seamlessly.

- Published: 2025-02-11
- Modified: 2025-01-02
- URL: https://premierecreative.com/blog/walmart-fulfillment-services-benefits/
- Categories: Digital Marketing, eCommerce Marketing, Walmart Marketing
- Tags: eCommerce Strategy, Walmart, Walmart Advertising, Walmart Fulfillment Services, Walmart Marketing Agency, Walmart Marketplace

Businesses are always looking for new and creative methods to improve their operations and spur growth in the current highly competitive business environment. For online retailers seeking to increase consumer pleasure and optimize their logistics, Walmart Fulfillment Services (WFS) offers a revolutionary option. Through utilizing Walmart’s vast distribution network and innovative technology, businesses may achieve unprecedented levels of productivity and expansion. WFS provides several advantages that will help your company succeed in today’s cutthroat industry. How Walmart Changed the eCommerce Game Walmart Fulfillment Services has revolutionized the landscape of eCommerce and logistics, by giving companies a complete order fulfillment solution that makes use of Walmart’s extensive infrastructure and distribution network. Prior to WFS, businesses used a patchwork of tactics that entailed a large amount of physical labor, disjointed supply chains, and differing levels of efficiency. Significant spending on storage space, personnel, and technology was necessary because many small to mid-sized shops had their own warehouses, handling inventory and shipping procedures internally. This frequently resulted in issues including longer shipping times, increased expenses for operations, and restricted scalability. Larger businesses may have resorted to third-party logistics providers. Still, the expenses and complexity of outsourcing these services may present new challenges, such as a requirement for intensive coordination and communication breakdowns. Many firms found it difficult to effectively compete in a growing digital marketplace due to the absence of standardized processes and the inability to access a wider retail ecosystem. WFS provides a simplified, affordable solution that enables businesses of all sizes...

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### How AI is Transforming PPC: The Key to Smarter, Faster Campaigns

> Discover how AI transforms PPC with smarter targeting, bidding, and ad customization to boost ROI and streamline campaign management.

- Published: 2025-02-06
- Modified: 2025-01-02
- URL: https://premierecreative.com/blog/ai-ppc-campaigns-2025/
- Categories: Digital Marketing, Paid Advertising
- Tags: A/B Testing, Artificial Intelligence (AI), Audience Targeting, Conversion Rate Optimization, Data-Driven Marketing, Google Ads, Google Performance Max, Keywords, Landing Pages, Marketing Trends, PPC Agency, Return on Ad Spend (ROAS)

In the fast-paced world of digital marketing, pay-per-click (PPC) advertising remains a top strategy for generating leads and driving sales, yet managing PPC campaigns can be time-consuming and complex. Artificial intelligence (AI) revolutionizes PPC by offering marketers tools that streamline campaign management and improve targeting, bidding, and creative customization. This blog will discuss seven critical ways AI shapes PPC and how this has become essential for maximizing efficiency and performance. 1) Enhanced Audience Targeting with AI AI’s ability to analyze vast amounts of data allows PPC platforms to better identify and reach target audiences. By leveraging machine learning, AI algorithms can assess user behavior, interests, and demographics, segmenting audiences more precisely than traditional methods. This level of detail ensures that ads are shown to users who are most likely to engage, which enhances the return on ad spend (ROAS) and reduces wasted impressions. For example, Google and other major PPC platforms use AI to refine audience targeting by factoring in a user’s search history, online behavior, and even past purchase actions. As a result, campaigns can achieve higher relevance and engagement, translating into increased conversions. 2) Optimized Bidding Strategies Bidding is central to PPC success. The challenge lies in setting the right bid for each keyword and audience segment without overspending. AI streamlines this by offering automated bidding strategies that adjust in real time based on campaign goals. AI-driven tools such as Google’s Smart Bidding use machine learning to predict outcomes based on user behavior and historical performance. They analyze...

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### Walmart’s Ad Landscape: A Guide for Brands

> Boost sales and visibility on Walmart with targeted ads, reaching millions of ready-to-buy customers effectively.

- Published: 2025-02-01
- Modified: 2025-01-02
- URL: https://premierecreative.com/blog/walmart-ad-landscape/
- Categories: Digital Marketing, eCommerce Marketing, Walmart Marketing
- Tags: Sponsored Display, Walmart, Walmart Advertising, Walmart Buy Box, Walmart Fulfillment Services, Walmart Marketing Agency, Walmart Marketplace, Walmart Sponsored Brands, Walmart Sponsored Product Ads

Walmart’s advertising system opens a world of opportunities for businesses aiming to reach millions of ready-to-buy customers. Imagine your products catching the eye of shoppers as they scroll through one of the world’s largest online marketplaces! With Walmart’s diverse ad solutions, businesses can boost visibility, attract high-quality traffic, and drive sales in a fiercely competitive landscape. In this guide, we’ll show you why Walmart-sponsored ads are essential for brands looking to rise above the noise and thrive. Plus, we’ll dive into each ad type, equipping you with the insights to harness this powerful platform to its fullest potential. Why Invest in Walmart Sponsored Ads? Investing in Walmart Sponsored Ads is necessary for brands looking to increase their visibility. This advertising increases traffic and conversions while improving organic rankings, making it easier for customers to find your products. For example, intentionally choosing relevant keywords can help you reach out to potential customers if you're selling coffee makers. New sellers gain from these commercials since they provide the first momentum required to compete with established companies. Walmart Sponsored Ads can revitalize lagging products by raising awareness and driving sales. Furthermore, they help firms to capitalize on seasonal trends by offering timely deals during high-traffic seasons such as Christmas or back-to-school buying. Exploring Walmart Connect Ad Types In the fiscal year 2022, Walmart's advertising expenditure reached $3. 9 billion, reflecting a 21. 8% increase from the previous year. This hefty investment spans digital, television, and print ads, with a strong focus on online and social...

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### How AI Continues to Shape Content Marketing in 2025

> Explore how AI enhances content marketing in 2025 with improved efficiency, personalization, SEO, and long-term strategy.

- Published: 2025-01-26
- Modified: 2025-01-02
- URL: https://premierecreative.com/blog/ai-content-marketing-2025/
- Categories: Content Marketing, Digital Marketing, Search Engine Optimization
- Tags: Artificial Intelligence (AI), Audience Targeting, ChatGPT, Data-Driven Marketing, Marketing Trends, SEO Agency, SEO Strategy

Artificial intelligence (AI) is revolutionizing content marketing by enabling efficiency, personalization, and scalability at unprecedented levels. As brands increasingly adopt AI-driven tools, marketers can gain significant advantages – but it also requires careful strategy to avoid generic, low-quality content. In this blog, we’ll explore the main areas where AI is making an impact in content marketing, how it enhances marketers' capabilities, and the considerations every marketer should keep in mind when it comes to using AI. The Rise of AI in Content Creation AI-driven content creation tools are changing how content is produced and distributed. These tools can generate blog posts, social media captions, and email drafts based on input data. AI can streamline research and even simulate human-like tones, making it a valuable assistant for content writers. According to Copyblogger, AI allows marketers to create drafts and outline content ideas faster, giving them more time to focus on high-level strategies rather than on repetitive tasks. Although AI can handle routine content creation, human oversight is crucial for quality assurance. AI tools are known for producing generic or formulaic content if left unchecked, which risks diminishing the unique voice and authenticity that distinguishes strong brands. To avoid this, maintaining a strong balance becomes essential: use AI to accelerate content creation, but reserve final edits and the core messaging for human marketers. Personalization and Audience Targeting One of the strongest advantages AI offers is the ability to analyze customer data quickly and thoroughly, enabling hyper-personalized content. By processing vast amounts of...

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### How to Integrate Trends into Your SEO Content Strategy for 2025

> Stay ahead in SEO for 2024! Learn how to integrate trends into your content strategy for higher rankings and visibility.

- Published: 2025-01-20
- Modified: 2025-01-20
- URL: https://premierecreative.com/blog/seo-trends-content-strategy-2025/
- Categories: Content Marketing, Digital Marketing, Search Engine Optimization
- Tags: Evergreen Content, Keywords, SEO Agency, SEO Audit, SEO Strategy

The digital world moves at lightning speed, and if you’re not staying on top of trends, your SEO content strategy might quickly become outdated. SEO is constantly evolving, and what worked last year may no longer bring results today. That's why understanding and incorporating the latest SEO trends is vital for keeping your content relevant and competitive. Whether you're just starting out or are a seasoned marketer, integrating trends into your strategy is key to not only remaining competitive but also thriving in the crowded online space. Let’s explore how to do that effectively! 1. Create Timely, Trend-Relevant Content One of the best ways to capture your audience’s interest is by creating content that aligns with current trends. For example, if you’re in the fashion industry and oversized blazers are trending, a blog post about "How to Style Oversized Blazers for Fall 2024" would grab attention. In eCommerce, you could highlight popular product bundles during peak shopping events such as Black Friday or Cyber Monday. Tools like Google Trends can help you pinpoint these hot topics. For instance, if “sustainable fashion” is spiking, creating relevant content positions you as a forward-thinking brand. Strike while the iron is hot, and your SEO will thrive. Additionally, on social media platforms like Instagram or TikTok, viral challenges or hashtags can give insight into what’s trending across industries. If the hashtag #MindfulLiving is making rounds—brands in wellness or home décor could craft content around creating peaceful, mindful spaces. By jumping on these trends early,...

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### 5 SEO Trends Shaping the Future of Search in 2025

> Discover 5 SEO trends reshaping search in 2025, from AI-driven personalization to voice search, UX, E-A-T, and visual optimization.

- Published: 2025-01-16
- Modified: 2025-01-02
- URL: https://premierecreative.com/blog/5-seo-trends-2025/
- Categories: Content Marketing, Digital Marketing, Search Engine Optimization
- Tags: Artificial Intelligence (AI), Marketing Trends, SEO Agency, SEO Strategy, User Experience (UX), Voice Search

The world of search engine optimization (SEO) is rapidly evolving, with search engines continuously refining algorithms to meet the demands of an ever-changing digital landscape. As we enter 2025, specific trends are setting the stage for how businesses will need to optimize their content and websites to stay competitive in search rankings. This blog will explore five SEO trends that will shape the future of search and redefine how businesses approach digital marketing. 1) The Rise of AI-Driven Search and Personalization Artificial intelligence (AI) is becoming a cornerstone of search engine technology, enabling more personalized and accurate search results. By 2025, AI will play a significant role in determining how content is ranked and how users interact with search engines. With Google’s advancements in AI, such as the BERT and MUM algorithms, search engines are better equipped to understand the nuances of language, making search results more relevant and tailored to user intent. For SEO specialists, this shift emphasizes the need to create content that aligns with user intent rather than solely targeting keywords. Understanding the motivations and needs behind specific queries will become essential to ranking highly on search engines. As AI improves its ability to interpret context, businesses prioritizing user-centered content will be better positioned for success. 2) Voice Search Optimization: Adapting to Conversational Queries With the continued popularity of virtual assistants like Alexa, Siri, and Google Assistant, voice search is becoming a critical component of SEO strategy. By 2025, many searches will be conducted via voice, prompting...

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### SEO Topic Clusters: Boost Your Search Rankings in 2025

> Boost your search rankings in 2025 with SEO Topic Clusters. Enhance visibility and user experience today with this innovative approach!

- Published: 2025-01-11
- Modified: 2025-01-31
- URL: https://premierecreative.com/blog/seo-topic-clusters/
- Categories: Content Marketing, Search Engine Optimization
- Tags: Internal Links, Keywords, SEO Agency, SEO Audit, SEO Pillar Page, SEO Strategy, SEO Topic Clusters, User Intent

Search engines no longer just scan for keywords; they now grasp the full meaning behind content, prioritizing pages that satisfy user intent and context. To capitalize on this, savvy businesses are turning to SEO Topic Clusters. This strategy structures your content to boost visibility, improve user experience, and position your website as an authority in your industry. Imagine your website as a roadmap where visitors seamlessly navigate through connected, valuable content—all while earning you higher rankings and increased credibility. What are SEO Topic Clusters? SEO topic clusters are content frameworks that strategically connect related pieces of content under a central theme known as a pillar page. The pillar page covers a broad subject comprehensively, while each cluster page explores subtopics in more depth. This interconnected structure not only helps users navigate content easily but also signals to search engines that your site offers authoritative coverage of a topic. For example, if your pillar page focuses on "Healthy Eating," you could create cluster pages about "Meal Planning," "Superfoods," "Nutrition for Kids," and/or "Healthy Recipes. " Each of these cluster pages would link back to the main pillar page, providing users and search engines with a well-organized flow of information. This method enhances content relevance and hierarchy, making it easier for search engines to crawl and rank your website higher. For a technology blog, a pillar on "Artificial Intelligence" could have cluster pages on "Machine Learning," "Natural Language Processing," and "AI Ethics," building a comprehensive network of expertise on the subject. By strategically...

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### 10 Social Media Metrics Used to Help You Measure Performance

> Discover 10 key social media metrics to boost engagement, drive growth, and make data-driven decisions for your online business.

- Published: 2025-01-06
- Modified: 2025-01-02
- URL: https://premierecreative.com/blog/10-social-media-performance-metrics/
- Categories: Digital Marketing, Social Media
- Tags: Brand Awareness, Facebook, Instagram, LinkedIn, Pinterest, Snapchat, Social Media Advertising, Social Media Agency, Social Media Campaign, Social Media Strategy, Social Media Trends, TikTok

Once dominated by viral trends and influencer culture, social media has now reshaped entire industries, revolutionizing how we connect, communicate, and do business. No longer just a platform for sharing, social media has become a powerful business tool, offering companies unique ways to engage their audiences, amplify brand awareness, and drive sales. Imagine unlocking the ability to read your audience’s needs, discover what makes them click, and turn those insights into powerful, results-driven strategies—all right at your fingertips. With the right metrics, brands can move beyond guesswork, making data-driven decisions that adapt to ever-evolving consumer behaviors and preferences. Decoding the Top 10 Social Media Metrics for Growth Social media metrics are more than just numbers—they’re the foundation for understanding your impact, boosting engagement, and accelerating your business growth. By leveraging social media analytics, you can transform raw data into actionable insights, fostering a culture of continuous improvement and strategic agility essential for success. To help you harness this power, here are the top ten metrics every company should track to drive performance on social media. Let’s dive into each one and discover how they can elevate your strategy. 1) Impressions: Measuring Your Content’s Visibility Social media platforms track impressions to gauge user engagement and optimize the way they deliver content. An impression is made every time a piece of content is displayed on a user’s screen, whether it was clicked on or interacted with. Impressions help companies analyze their reach and visibility. When assessing the success of marketing initiatives, this...

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### 4 Influencer Marketing Trends in 2025

> Discover the top 4 influencer marketing trends of 2025: micro-influencers, faster purchase cycles, authentic campaigns, and strategies.

- Published: 2025-01-01
- Modified: 2025-01-02
- URL: https://premierecreative.com/blog/influencer-marketing-trends-2025/
- Categories: Digital Marketing, Influencer Marketing
- Tags: Brand Loyalty, Influencer Marketing Agency, Marketing Trends, Micro-Influencers, Social Media Strategy, User-Generated Content (UGC)

As brands continue to compete in a fast-evolving digital landscape, influencer marketing has become a powerful tool for driving engagement and building genuine customer connections. In 2025, this industry is set to reach new heights, with U. S. creators alone projected to earn over $8 billion. With trends changing rapidly, brands must stay on top of shifts that can give them an edge. So, what will keep influencer strategies relevant and impactful in the coming year? From leveraging niche micro-influencers to streamlining the customer journey, here are four game-changing influencer marketing trends to watch closely in 2025. 1. The Rise of Micro-Influencers In 2025, brands are increasingly recognizing the unique value that micro-influencers bring to the table. Unlike mega-influencers with vast but generalized followings, micro-influencers cultivate deeply loyal audiences within specific niches, creating a direct line to consumers who trust their expertise and recommendations. By collaborating with influencers who specialize in areas like fitness, sustainable fashion, or home decor, brands can tap into smaller, dedicated communities that drive real results. These focused audiences often engage more actively, and this authenticity translates to higher conversion rates and long-term brand loyalty. Not only is this approach more cost-effective than partnering with mega-influencers, but it also yields a stronger return on investment as customers are drawn in by the micro-influencers’ genuine passion for the products they endorse. In today’s market, where consumers crave authenticity, micro-influencers stand out as a powerful asset for brands seeking to foster meaningful connections and drive sustained engagement. 2. Shortened...

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### Premiere Creative’s Top 10 Blog Posts of 2024

> Discover Premiere Creative's top 10 blogs of 2024, covering SEO, social media, AI, and more to boost your digital marketing strategy.

- Published: 2024-12-23
- Modified: 2024-12-11
- URL: https://premierecreative.com/blog/top-10-blog-posts-2024/
- Categories: Amazon Marketing, Content Marketing, Digital Marketing, eCommerce Marketing, Email Marketing, Paid Advertising, Search Engine Optimization, Social Media
- Tags: Amazon Advertising, Amazon Agency, Artificial Intelligence (AI), Email Marketing Agency, Google Analytics 4, Local SEO, Marketing Trends, Organic Traffic, PPC Agency, Social Media Agency

As we look back on 2024, it’s clear that digital marketing has evolved at a rapid pace, and staying ahead of the trends has never been more crucial. This year, Premiere Creative has provided a wealth of insights, practical strategies, and in-depth guides to help businesses navigate the ever-changing landscape of SEO, social media, eCommerce, and content marketing. In this round-up, we highlight Premiere Creative’s top 10 blogs of 2024—essential reads for anyone looking to boost online visibility, engage audiences, and drive growth. From local SEO tips to leveraging AI in PPC advertising, these articles offer expert advice to keep your business competitive in the digital world. Dive in to explore the best of Premiere Creative’s 2024 insights! 10) How to Measure Organic Traffic in GA4 Starting at No. 10 This blog guides users on tracking organic traffic within Google Analytics 4 (GA4). It explains navigating GA4’s interface to locate organic traffic metrics and emphasizes analyzing data for actionable insights. Key recommendations include assessing top-performing pages, tracking traffic trends, examining geographic data, and connecting Google Search Console for keyword insights. This data-driven approach aids in refining SEO strategies to boost site performance, making GA4 a valuable tool for understanding and optimizing organic reach. 9) How to Boost Traffic, Revenue, and Reputation Using FAQ Pages The article explores the strategic integration of Frequently Asked Questions (FAQ) sections to enhance website performance. It emphasizes that well-crafted FAQ pages can improve user experience, boost search engine optimization (SEO), and establish authority in a niche... .

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### Mastering the Customer Journey with Amazon Ads

> Use Amazon Ads to guide customers through awareness, consideration, and purchase stages, building trust & boosting conversions at every step.

- Published: 2024-12-16
- Modified: 2024-12-16
- URL: https://premierecreative.com/blog/customer-journey-amazon-ads/
- Categories: Amazon Marketing, Digital Marketing, eCommerce Marketing
- Tags: Amazon, Amazon Advertising, Amazon Agency, Amazon Sponsored Display Ads, Brand Awareness, Customer Journey, eCommerce Strategy, Online Reviews, Remarketing, Sponsored Brands, Sponsored Products

Ever felt overwhelmed while shopping online, hopping between brands and products? In today's fiercely competitive marketplace, mastering the customer journey is crucial for Amazon sellers looking to stand out. The journey from awareness to purchase is anything but a straight line. Customers weave through different stages, shaped by their individual needs and experiences. But here’s the good news: Amazon Ads equips you with a dynamic toolkit to craft an engaging shopping experience that resonates with customers at every step. Let’s dive into how you can use these advertising solutions to guide shoppers seamlessly through the awareness, consideration, and purchase phases. 1. Awareness: Making Your Brand Stand Out Imagine a potential customer scrolling through endless search results, unsure where to click; this is where your brand needs to shine. The first stage of the customer journey is awareness. At this point, potential customers are just discovering your brand and products. The goal here is to create visibility and grab their attention. Suggested Awareness Strategies: Sponsored Brands Campaigns: Utilize Sponsored Brands ads to showcase your logo, a selection of products, and a catchy headline. These ads appear in prominent positions in Amazon search results, increasing the likelihood of being seen by potential customers. Lifestyle Targeting: Use Sponsored Display ads to target lifestyle audiences who might be interested in your product category. This allows you to reach users browsing content related to your niche, fostering brand awareness. Engaging Creative: Ensure your ad creative tells a compelling story about your brand; the most important...

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### SEO Emergencies: Strategies to Protect Your Online Presence

> Learn to manage SEO emergencies effectively—protect your online presence from ranking drops, technical errors, indexing issues, and more.

- Published: 2024-12-11
- Modified: 2024-12-11
- URL: https://premierecreative.com/blog/seo-emergencies/
- Categories: Digital Marketing, Search Engine Optimization
- Tags: Google Algorithm, Negative SEO, SEO Agency, SEO Audit, SEO Emergencies, Technical SEO

Search Engine Optimization (SEO) is crucial for any business relying on online visibility. However, unexpected issues can arise that threaten a website’s rankings and overall performance. SEO emergencies range from sudden ranking drops to indexing problems, requiring a quick and strategic response. Below, we’ll explore different types of SEO emergencies and best practices to handle them effectively. Understanding SEO Emergencies An SEO emergency occurs when there’s a significant negative shift in your website’s performance or ranking. These emergencies can result from various factors – algorithm updates, technical glitches, or malicious attacks – and require swift attention to prevent further damage. According to a recent article on Search Engine Land, SEO emergencies can impact a website’s ability to attract organic traffic, leading to lost opportunities and revenue. The key is to promptly identify the emergency's nature and respond accordingly. What are the Types of SEO Emergencies? Categorize SEO emergencies to quickly diagnose and address underlying issues, understanding where problems occur helps address the underlying issue: 1) Sudden Ranking Drops Ranking drops can happen for many reasons, including Google algorithm updates, changes in competitors’ strategies, or on-page errors. Immediate action is required to assess the cause and implement corrective measures. In such situations, a technical audit is a good first step to identify any on-page issues like missing meta descriptions, broken links, or improper redirects. Ensuring that content adheres to SEO best practices and isn’t affected by penalties from recent updates can prevent prolonged losses in rankings. 2) Technical Errors Technical errors...

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### How to Create a Social Media Content Calendar

> Learn to create an effective social media content calendar for organized, engaging, and consistent posting.

- Published: 2024-12-08
- Modified: 2024-11-25
- URL: https://premierecreative.com/blog/social-media-content-calendar/
- Categories: Digital Marketing, Social Media
- Tags: Content Calendar, Key Performance Indicators (KPIs), Social Media Agency, Social Media Campaign, Social Media Trends

As any marketer knows, the chaos of last-minute posting or an unorganized workflow can harm a brand’s image and engagement. A social media content calendar is your key to escaping this chaos, helping you organize, plan, and execute content more effectively. Here’s a six-step guide to creating a social media calendar that helps maintain consistency and improves engagement, along with tips on essential tools and common mistakes to avoid. 1) Start with a Social Media Audit Creating a content calendar begins with an audit of your current social media posts. This audit helps you identify what resonates with your target audience, any content gaps, and opportunities to include in your calendar. Conducting a Social Media Audit Gather all your social media profiles in one place and check if they are active and optimized. Look at metrics like reach, likes, shares, comments, and saves on each post. Identify any weak spots, such as underperforming posts or inconsistent branding. Setting clear social media goals for engagement, conversions, and brand awareness helps you determine your calendar’s focus areas. Tracking Performance Pinpoint top-performing content based on KPIs that align with your social media goals. Understanding what worked well and what didn’t will set the tone for your future strategy. Finally, assess your social media ROI to evaluate if your efforts meet your expectations. 2) Choose Your Social Media Channels and Define a Content Theme Different platforms cater to different content styles and audience preferences. Instagram, for example, thrives on visual content, while LinkedIn is...

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### Google’s Shift in Third-Party Tracking

> Google's new third-party cookie opt-out empowers users with privacy control, impacting advertisers' data tracking strategies.

- Published: 2024-12-03
- Modified: 2024-12-03
- URL: https://premierecreative.com/blog/googles-third-party-tracking/
- Categories: Digital Marketing, Search Engine Optimization
- Tags: Data Collection, Data Privacy, First-Party Cookies, Google Algorithm, SEO Agency, Third-Party Cookies

Google’s recent announcement on third-party cookie tracking continues to create tidal waves in the digital advertising and tech worlds. There are misconceptions about what exactly will change. Google isn't fully deprecating third-party cookies, instead, it plans to give users the power to opt-out if they choose, putting consent into the hands of individuals. This shift aims to bridge the gap between data privacy and user control, yet leaves some marketers, publishers, and smaller players in a difficult position. Third-Party Cookies and Why They Matter To understand the significance of this move, it’s essential to clarify what third-party cookies are and how they differ from first-party cookies. Third-Party Cookies: These are set by domains outside of the one the user is currently visiting. Often used for tracking user behavior across multiple sites, they allow advertisers to create detailed user profiles based on browsing habits. This kind of tracking, however, is more invasive, as it follows users across the web. First-Party Cookies: Set by the domain the user is currently on, these cookies help with basic website functionality, like keeping a user logged in or retaining shopping cart information. They are essential to many e-commerce sites and don’t have the same cross-site tracking capacity as third-party cookies. While Google isn’t the first to move in this direction, Apple’s Safari browser has long provided similar options, and this change marks an important shift in the industry. Now, Google users will have a more prominent, informed consent mechanism, giving them control over third-party tracking...

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### Beyond the Page: Mastering Off-Page SEO for Visibility

> Boost your site's trust, credibility, and ranking with off-page SEO strategies that go beyond the basics. Elevate your website today!

- Published: 2024-12-01
- Modified: 2024-11-25
- URL: https://premierecreative.com/blog/off-page-seo-visibility/
- Categories: Digital Marketing, Search Engine Optimization
- Tags: Backlinks, Google My Business, Local SEO, Off-Page SEO, Online Reviews, SEO Agency, SEO Strategy

A great-looking website is just the start in today's fast-paced digital world. If you want to rise above the competition and truly capture attention, your brand needs to build a foundation of trust, credibility, and authority—and that goes beyond anything that happens on your web pages. This is where off-page SEO steps in, working behind the scenes to position your site as a reliable, go-to resource in the eyes of both audiences and search engines. Imagine your website as the newest, most popular spot in town; without the right endorsements and connections, you’re just one of many in a crowded scene. Off-page SEO gives your site the credibility and visibility it needs to stand out. Get ready to take your brand beyond the basics and transform your online reputation, turning casual visitors into loyal advocates and pushing your business to the forefront of your industry! What is Off-Page SEO? Imagine your website as the popular new spot in town—it needs credibility, visibility, and trust to get noticed. Off-page SEO is all about actions outside your website to make that happen! Think of it as building your online reputation through endorsements from other reputable sources. The more credible “nods” you receive, the more trustworthy and visible your website becomes in the eyes of search engines. But what exactly does that involve? Typically, brands rely on online reviews, optimizing local listings, and building high-quality backlinks. However, what if those aren’t enough to boost your ranking? Maybe your SEO strategy needs to include...

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### Effectively Analyzing PPC Performance Metrics Made Easy

> Optimize PPC campaigns by tracking impressions, CTR, conversions, CPA, and ROAS. Drive business goals with data-driven insights.

- Published: 2024-11-21
- Modified: 2024-11-21
- URL: https://premierecreative.com/blog/analyzing-ppc-performance-metrics/
- Categories: Digital Marketing, Paid Advertising
- Tags: Audience Targeting, Click-Thru-Rates (CTR), Conversion Rate Optimization, Cost-Per-Click (CPC), Customer Lifetime Value (CLV), Google Ads, Key Performance Indicators (KPIs), Keywords, PPC Agency, Quality Score, Return on Ad Spend (ROAS)

Pay-Per-Click (PPC) advertising is a cornerstone of digital marketing. Whether you’re looking to boost traffic, increase conversions, or drive revenue, PPC campaigns offer an immediate way to connect with potential customers. However, the key to success lies not only in running ads but in understanding the performance metrics that tell you how well your campaigns are doing. Let’s dive into the essential PPC metrics you need to analyze and the strategies that can help you interpret these metrics to drive better outcomes. Understanding Impressions and Clicks At the core of any PPC campaign are impressions and clicks. Impressions tell you how often your ad is shown, while clicks indicate how many times users engage with your ad. Although impressions alone don’t indicate success, they provide insight into the reach of your campaign. A higher number of impressions might mean that your targeting is set broadly, but if clicks are low, you might need to refine your targeting or improve the ad’s relevance. Clicks, on the other hand, offer a glimpse into the ad’s effectiveness. A solid click-through rate (CTR) – the percentage of impressions that turn into clicks – suggests that the ad resonates with your target audience. This metric acts as a preliminary indicator of how engaging your ad is to potential customers. Conversion Metrics: The Heart of PPC Analysis Conversions are where the true value of PPC shines. A conversion is any desired action taken by the user after clicking your ad, such as filling out a form,...

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### How to Recover from Google Ads Performance Drops

> Discover steps to recover from Google Ads performance drops, from auditing campaigns to optimizing targeting, bids, and landing pages.

- Published: 2024-11-18
- Modified: 2024-11-18
- URL: https://premierecreative.com/blog/google-ads-performance-drops-recovery/
- Categories: Digital Marketing, Paid Advertising
- Tags: Audience Targeting, Google Algorithm, Keywords, Landing Pages, PPC Agency

Google Ads campaigns often face unavoidable fluctuations in performance. Whether you're experiencing a decline in impressions, clicks, or conversions, these dips can significantly impact your campaign's effectiveness and bottom line. While factors like Google’s algorithm updates and seasonal shifts may be beyond your immediate influence, having a robust recovery strategy is crucial. This article offers actionable steps to regain momentum, ensuring your campaigns not only recover but thrive. 1) Identifying the Cause of the Performance Drop Before implementing fixes, it’s important to understand what caused the drop. Some of the most common reasons include: Seasonality: Consumer behavior changes throughout the year. A product that performs well during the summer might not do as well in the winter. Budget or Bid Changes: Reducing budgets or altering bids could cause impressions or clicks to decrease. Algorithm Updates: Google periodically updates its algorithms, which can affect ad placements and performance. Targeting or Audience Changes: Modifying your audience or targeting settings might impact results 2) Audit Your Campaign Settings Start by reviewing the settings of your campaign. Ensure that nothing has unintentionally been changed, such as ad delivery settings, location targeting, or device targeting. Check if any recent modifications were made to your keywords list or exclusions that could limit reach. A small mistake here could result in significant performance drops. Try comparing the current campaign settings with those from when the campaign performed well. This can reveal misconfigurations. 3) Review Audience and Targeting Effective targeting is crucial for successful Google Ads campaigns. Changes...

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### Critical Questions to Ask Your New SEO Clients Across Industries

> Discover critical questions to ask new SEO clients across industries to build tailored, results-driven strategies.

- Published: 2024-11-14
- Modified: 2024-11-14
- URL: https://premierecreative.com/blog/client-seo-questions/
- Categories: Digital Marketing, Search Engine Optimization
- Tags: Competitive Analysis, SEO Agency, SEO Strategy

When onboarding a new SEO client, it's essential to ask critical questions to fully understand their business and set up a successful, tailored strategy. Whether you're working with clients in medical, education, construction, eCommerce, or fashion, the foundation remains the same: aligning SEO strategies with business goals. Below are key questions you should ask to ensure a solid start to any new SEO relationship. 1. How Does Your Business Make Money? The core of any SEO strategy should align with the client’s revenue-generating activities. This question helps you pinpoint which products, services, or goals to prioritize. Industry-specific approach: Medical: Are patients your primary source of revenue, or do you offer subscription-based health services or medical products? Education: Are you focused on enrolling students, offering certifications, or promoting online courses? Construction: Is most of your income project-based, or do you offer consultations and ongoing maintenance services? eCommerce: Which products generate the highest margins, and are there seasonal or trend-driven items? Fashion: Do you focus on high-end luxury pieces, or are you competing in a fast-fashion space where volume sales are key? 2. Who is Your Ideal Target Audience? Different industries target different demographics, and understanding this is critical for your SEO efforts. Tailoring content and keywords to speak directly to the right audience can make or break your strategy. Industry-specific approach: Medical: Are you targeting local patients, specialized medical professionals, or a broader telemedicine audience? Education: Is your audience composed of young students, professionals seeking certifications, or parents of school-aged children? ...

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### Product Page SEO: Boost Your eCommerce Success

> Optimize your product pages for better rankings and conversions with expert tips on SEO strategies and page load times.

- Published: 2024-11-11
- Modified: 2024-10-31
- URL: https://premierecreative.com/blog/product-page-seo/
- Categories: Digital Marketing, eCommerce Marketing, Search Engine Optimization
- Tags: Conversion Rate Optimization, eCommerce SEO, Keywords, On-Page SEO, Product Pages, Rich Snippets, SEO Agency, Structured Data

In a fiercely competitive environment where every click counts, the optimization of product pages is often the make-or-break factor for online success. Imagine a customer is searching for a product you sell; they’re ready to buy, but your product page doesn’t rank well on Google. Instead of finding your store, they end up on a competitor’s site, and just like that, you’ve lost a sale. The importance of product page SEO cannot be overstated. It’s the bridge between potential customers and your products, and without it, even the best products can remain hidden in the shadows of the internet. Enter Product Page SEO! Whether you’re new to eCommerce or looking to refine your existing strategies, this guide will equip you with actionable steps to ensure your product pages not only rank well but also convert visitors into loyal customers. Fine-Tuning Your Keyword Strategy At the core of every successful SEO strategy lies meticulous keyword research, and when it comes to product pages, this step becomes absolutely essential. Keyword research is not merely about discovering popular search terms; it's about understanding the needs, behaviors, and intentions of your potential customers and aligning your content to meet those demands. The first thing to understand is that high-volume keywords, while important, are not the be-all and end-all of SEO. In fact, focusing solely on high-volume keywords can often lead to missed opportunities. The true power of keyword research lies in identifying terms that are both relevant to your products and indicative of strong...

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### Last Minute Wins: Key Strategies for a Profitable Q4

> Maximize Q4 eCommerce sales with strategies to boost speed, optimize customer experience, and enhance promotions for higher conversions.

- Published: 2024-11-06
- Modified: 2024-11-06
- URL: https://premierecreative.com/blog/q4-selling-strategies/
- Categories: Digital Marketing, eCommerce Marketing, Email Marketing
- Tags: Cart Abandonment Emails, Conversion Rate Optimization, Holiday Marketing

As we approach the critical Q4 period, eCommerce businesses must gear up to optimize every aspect of their digital strategy. From ensuring mobile speed is top-notch to effectively handling customer experience, each detail plays a role in maximizing revenue and setting up for success. The following tips highlight some of the most crucial areas to focus on for eCommerce businesses during this pivotal shopping season. Let’s dive deeper into each area and see how you can apply these insights to drive your business forward. Optimize Mobile Site Speed to Boost Sales Mobile shopping is a growing trend, but it comes with its challenges – especially when it comes to site speed. A slow-loading mobile site can deter potential customers, leading to missed sales opportunities. Using tools like Google PageSpeed is an effective way to identify areas where mobile load times can be improved. Faster mobile site speeds are directly linked to an increase in sales, so this should be a priority focus. One consideration is the impact of images on mobile load speed. Images are essential to convey the look and feel of a product, but they can significantly slow down a website if not optimized. Use compressed formats, lazy loading, and ensure images are properly sized for mobile devices to keep loading times low without sacrificing visual quality. Keep Promotional Messaging Consistent Through Checkout A common mistake many retailers make is stopping promotional messaging too early in the buying process. It’s crucial to carry your promotional efforts all the...

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### Seasonal Trends: What to Sell on Amazon This Q4

> Boost your Amazon sales this Q4 with expert tips on top-selling products, promotions, and inventory management. Stay ahead of holiday trends!

- Published: 2024-11-01
- Modified: 2024-10-31
- URL: https://premierecreative.com/blog/amazon-selling-q4/
- Categories: Amazon Marketing, Digital Marketing, eCommerce Marketing
- Tags: Amazon Deals, Amazon Storefront, Black Friday, Cyber Monday, Holiday Marketing, Inventory Management

As the fourth quarter kicks into high gear, the holiday shopping frenzy begins, and savvy Amazon sellers know this is the moment to strike. With major spending holidays like Black Friday, Christmas, and Thanksgiving on the horizon, the opportunity to capitalize on consumer demand has never been greater. Those who stay ahead of seasonal trends and adapt to shifting customer preferences will position themselves for success, turning holiday shoppers into loyal customers. In this post, we’ll dive into the seasonal patterns dominating the market and share actionable tips on which products will ignite interest and drive sales on Amazon. What to Know About Selling on Amazon During Q4 The fourth quarter brings a surge in shopping activity, fueled by holiday events and Amazon’s Prime Big Deal Days—a fall shopping event that gives Prime members early access to exclusive holiday deals. With so much spending concentrated in this period, it’s no surprise that one in six shoppers starts their holiday shopping as early as August, and half are done before Thanksgiving even arrives. But Q4 isn’t just about the pre-holiday rush; it also includes post-holiday sales and the New Year’s celebrations, making it a season of nonstop shopping opportunities. However, with increased spending comes heightened customer engagement, both positive and negative. Many people receive gifts they’re not thrilled with, leading to a spike in post-holiday returns. Clear communication of your return policies is essential to manage expectations and minimize issues. You’ll also notice a rise in customer inquiries during this time,...

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### Amazon DSP Unveils New Capabilities at unBoxed 2024: A Game-Changer for Digital Advertisers

> Amazon DSP unveils AI-driven updates at unBoxed 2024, optimizing ad campaigns with enhanced targeting, automation, and reporting tools.

- Published: 2024-10-24
- Modified: 2024-10-24
- URL: https://premierecreative.com/blog/amazon-dsp-unboxed-2024/
- Categories: Amazon Marketing, Digital Marketing, eCommerce Marketing, Paid Advertising
- Tags: Amazon Advertising, Amazon DSP, Artificial Intelligence (AI), Marketing Trends, Multi-Touch Attribution

Amazon’s unBoxed 2024 event unveiled significant updates to its Demand-Side Platform (DSP), showcasing powerful features aimed at streamlining ad campaign management and optimizing performance. With advancements in AI, automation, and cross-platform targeting, these updates position Amazon DSP as a critical tool for advertisers seeking both efficiency and precision in their campaigns. Here’s an in-depth look at the key announcements and their implications for the digital advertising landscape. 1) Simplified User Experience: Faster Campaign Setup One of the standout improvements is the platform’s revamped interface, designed to reduce the time needed for campaign setup by 75%. Advertisers can now consolidate display ads across desktop, mobile, and apps into a single line item, simplifying campaign creation and reporting. This streamlined approach means fewer clicks and faster launches, freeing up advertisers to focus on strategic decisions rather than manual configurations. Time is money in business, and being able to cut down on setup time so intensely allows more time to be dedicated to other areas of the selling process. 2) Ai-Driven Campaign Optimization with Performance+ UnBoxed 2024 saw Amazon introduce Performance+, an AI-powered solution that continuously optimizes campaigns towards specific Key Performance Indicators (KPIs), such as conversions and customer acquisition. The tool uses predictive algorithms to adjust ad targeting and budget allocation automatically. New Performance+ tactics, including prospecting, remarketing, and retention, allow advertisers to tailor their campaigns across various stages of the customer journey, tests; show that Performance+ can cut customer acquisition costs by up to 51%, delivering impressive ROI for advertisers. These...

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### Navigating Election Season Without Political Bias

> Maximize business impact this election day with non-partisan strategies, boosting engagement and sales while fostering community.

- Published: 2024-10-21
- Modified: 2024-10-21
- URL: https://premierecreative.com/blog/election-season-marketing/
- Categories: Digital Marketing, Social Media
- Tags: Audience Targeting, Brand Building, Fake News, Marketing Trends

Businesses have a rare chance to interact with consumers, get more attention, and enhance revenue on election day without becoming involved in political controversy. These are practical tactics to maximize this day while maintaining an impartial and widely appealing marketing message. The enthusiasm building for Election Day is not limited to the polls; it is also a fantastic chance for businesses to interact with their clientele and increase sales. Learn how to make the most of this special time to celebrate civic involvement, build lasting campaigns, and establish a connection with your community while maintaining a brand that is inclusive and neutral. Marketers are prompted by this upsurge to review their paid search, paid social, TV, and eCommerce advertising strategies. Businesses have a fantastic opportunity to expand their customer base and enhance their brand recognition as Election Day approaches due to the spike in public interest in participation from consumers. Companies can use this surge in foot traffic-both online and offline-to draw in new customers, as millions of citizens are actively engaged in the political process. Businesses may effectively translate this increased participation into real sales by developing focused marketing strategies that connect with the election subject and matching promotions with customer values. Social Media’s Impact Around Election Day Social media platforms see increased user involvement during election seasons as users share updates, news, and opinions. Interactive material that promotes participation and conversation, such as surveys, live Q&A sessions, and campaign updates, increases user involvement. Users are encouraged to interact...

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### The Key to Mastering Multivariate Testing

> Unlock the power of multivariate testing to optimize user engagement & conversions. Explore its many benefits & practical applications.

- Published: 2024-10-18
- Modified: 2024-10-18
- URL: https://premierecreative.com/blog/multivariate-testing/
- Categories: Digital Marketing, Email Marketing, Paid Advertising, Social Media
- Tags: A/B Testing, Conversion Rate Optimization, Landing Pages, Multivariate Testing, User Experience (UX)

In the digital marketing landscape, where competition for user attention is always fierce, the ability to optimize web pages, campaigns, and digital assets stands as a fundamental pillar for success. Amidst the plethora of optimization techniques available, multivariate testing emerges as a sophisticated strategy designed to maximize user engagement and conversion rates. This comprehensive guide integrates various insights to explore the nuanced benefits of Multivariate testing, helping digital marketers unlock its full potential. What is Multivariate Testing? Multivariate testing is an advanced method of experimentation that contrasts sharply with the more straightforward A/B testing. While A/B testing pits two versions of a single element against each other, multivariate testing delves into the dynamics between multiple variables—be it headlines, CTAs, images, or layouts—simultaneously. This approach not only tests individual elements but also explores the interactions between them, aiming to pinpoint the combination that most effectively resonates with the audience. The Strategic Advantage of Multivariate Testing The real power of multivariate testing lies in its ability to uncover the optimal configuration of elements on a page, which can significantly enhance the user experience and drive conversions. By examining the collective impact of various elements, multivariate testing provides insights that are deeper and more comprehensive than what A/B testing can offer. It's a method particularly well-suited for pages with several interactive elements or when the interplay between elements is complex and potentially influential on key metrics. However, the application of multivariate testing is not without challenges. It demands a high volume of traffic...

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### How to Measure Organic Traffic in GA4

> Unlock the secrets of measuring organic traffic in GA4 with expert insights. Dive deep into data-driven SEO strategies!

- Published: 2024-10-08
- Modified: 2024-10-08
- URL: https://premierecreative.com/blog/measuring-organic-traffic-ga4/
- Categories: Digital Marketing, Search Engine Optimization
- Tags: Google Analytics 4, Organic Traffic, Web Analytics

Hey there, SEO enthusiasts and web users! Are you ready to dive deep into the world of Google Analytics 4 (GA4) and discover the secrets of measuring organic traffic? Grab your favorite snack and let’s embark on this data-driven adventure!   The Joys of Organic Traffic   First things first, let’s demystify what we mean by "organic traffic. " Imagine a world where your website is a magnet, attracting visitors from the vast expanse of the internet without spending a dime on ads. That’s organic traffic for you—pure, unadulterated visits stemming from the good ole’ search engines like Google and Bing. It’s like being the popular kid in school without even trying!   While organic traffic should stay at the type of your radar, it helps to learn about the other main traffic channels you’ll encounter in GA4.     Direct Traffic: This occurs when users enter your website's URL directly into their browser, use a bookmark to get to your site, or click a link in an email or a mobile app when the source is not tracked. Direct traffic is often associated with users who are already familiar with your brand or website.   Paid Search Traffic: Unlike organic search, paid search traffic comes from users clicking on a paid advertisement within the search results. These ads are typically run through platforms like Google Ads and are marked as such in the search results.   Referral Traffic: This type of traffic occurs when a user clicks on a hyperlink on another website (not a search engine)...

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### Organic Sales Cannibalization on Amazon: What Is It and How Do I Minimize It?

> Learn to minimize Amazon sales cannibalization with strategic ad and organic sales balance. Partner with Premiere Creative for expert help.

- Published: 2024-10-01
- Modified: 2024-09-25
- URL: https://premierecreative.com/blog/amazon-organic-sales-cannibalization/
- Categories: Amazon Marketing, Digital Marketing, eCommerce Marketing, Paid Advertising
- Tags: Amazon Advertising, Amazon Seller Central, Amazon SEO, Organic Sales Cannibalization, Sponsored Brands, Sponsored Display, Sponsored Products

On Amazon, you'll have to pay to play. Advertising is practically a must and extremely important for success on Amazon. You do this by running paid ads using Amazon Sponsored Products (SP), Sponsored Brands (SB), and Sponsored Display (SD). Amazon's algorithm facilitates the promotion of products that have a high probability of converting buyers. These products include those that are ready for retail, as well as those in which advertising dollars have already been invested. But what if your paid ads start eating away at your organic sales? Enter Organic Sales Cannibalization. What is Organic Sales Cannibalization? Promoting your item(s) through the above ad units shows a willingness to participate in the (sometimes ambiguous) Amazon Wheel. You need to pay to appear on searches that are important to you and your customers to win that sponsored space and therefore increase your ad spend and maintain your sales velocity. This shows Amazon that you're "serious. " Let's consider the following scenario: Imagine your sponsored ad wins the search query at the top of the results page. Cheers! You're at the top of the customer's search and you're one of the first products they see. With the passage of time, you have a lot of success with that search query, and you continue to beat important positions at the top of the search. Customers consider your product to be what they're looking for, click on your ad, and buy you. You get great reviews and maintain a steady conversion rate by letting Amazon...

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### Using Amazon Reviews to Boost Sales & Trust

> Using Amazon reviews to boost sales and trust can make or break a product’s success. Use expert strategies for higher product visibility.

- Published: 2024-09-20
- Modified: 2024-09-30
- URL: https://premierecreative.com/blog/amazon-reviews/
- Categories: Amazon Marketing, Digital Marketing, eCommerce Marketing
- Tags: Amazon Agency, Amazon SEO, Amazon Vine, Online Reviews, Reputation Management, Social Proof

Imagine the last time you were shopping online—did you find yourself scrolling through reviews before transacting? On Amazon, this scenario is incredibly common and profoundly influential. Reviews aren't just opinions; they are powerful tools that can make or break a product's success. In a marketplace brimming with options, these reviews help products stand out, build brand reputations, and gain consumer trust. Positive reviews can be a game-changer, providing a competitive edge and driving sales by swaying potential buyers. When customers leave detailed feedback, they create a ripple effect that impacts the purchasing decisions of countless others. These reviews offer real-world insights, highlight product strengths, and even point out areas for improvement, providing a balanced perspective that marketing messages alone can't achieve. Think about it—would you rather trust a slick advertisement or the honest experiences of fellow shoppers? This collective wisdom not only guides new customers but also fosters a community of loyal followers who advocate for your brand. As more people turn to reviews as their go-to source for reliable information, understanding how to leverage them effectively becomes crucial for any seller aiming to thrive in the competitive Amazon marketplace. How Amazon Reviews Impact Sellers & Buyers Alike Amazon consumers use reviews as a risk mitigation tool, allowing them to learn from others’ experiences and avoid potentially unsatisfactory products. Reviews provide detailed information about product quality, notable features, and performance, often being more in-depth than product descriptions. Amazon reviews are essential for shaping product visibility. Amazon works as a search...

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### What is an ASIN: A Guide for Amazon Sellers

> Master Amazon selling with ASINs! Discover their benefits and how to create and manage them for product success. Learn more now!

- Published: 2024-09-17
- Modified: 2024-09-11
- URL: https://premierecreative.com/blog/asin-guide/
- Categories: Amazon Marketing, Digital Marketing, eCommerce Marketing
- Tags: Amazon, Amazon Agency, Amazon Seller Central, Amazon SEO, ASIN

Unlock the secrets of ASINs! Dive into the dynamic world of Amazon selling with Premiere Creative, where we empower our clients to stand out in the bustling digital marketplace. A crucial element in mastering Amazon is understanding ASINs—unique identifiers that can make or break your product's visibility and success. Whether you're a newcomer or a seasoned seller looking to refine your listings, our guide will unveil the power of ASINs and how they can elevate your Amazon strategy. Ready to transform your selling game? Let's explore the essentials of ASINs and set your products on the path to success! What is an ASIN? An ASIN (Amazon Standard Identification Number) is a fundamental element in the Amazon ecosystem, acting as a unique identifier for every product listed on the platform. This 10-character alphanumeric code is crucial for sellers and buyers alike, serving as the cornerstone for managing inventory and ensuring each product is easily recognizable within Amazon's vast catalog. The introduction of ASINs by Amazon has streamlined the process of navigating product searches, organizing PDPs, and enhancing the overall shopping experience for customers. The creation of an ASIN varies depending on the product type. For example, books use their ISBN (International Standard Book Number) as their ASIN, directly linking the globally recognized identifier to Amazon's system. For other products, Amazon generates a unique ASIN, ensuring that every item, regardless of how many sellers offer it, has its distinct code. This system is instrumental in preventing product overlap and confusion, making it...

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### Google Ranking Signals: Confirmed, Rumored and False Factors in 2024

> Discover confirmed and rumored Google ranking signals to boost your SEO. Learn about quality content, mobile optimization, and more.

- Published: 2024-09-11
- Modified: 2024-09-19
- URL: https://premierecreative.com/blog/google-ranking-signals-2024/
- Categories: Digital Marketing, Search Engine Optimization
- Tags: Bounce Rate, Google, Google Algorithm, Hypertext Transport Protocol Secure (HTTPS), Mobile Responsive Design, Search Engine Result Page (SERPs), SEO Agency, SEO Strategy, Website Speed

With a market dominance of over 91%, Google's algorithms are pivotal in determining website visibility on the internet. For digital marketers and website owners aiming for online success, understanding these algorithms is essential. There is ongoing debate about which factors in Google’s ranking signals are confirmed, rumored, or false. Confirmed factors include quality content, mobile optimization, page speed, and HTTPS. However, Google keeps over 200 ranking factors under lock and key. SEO experts, such as those at Premiere Creative, have identified which factors are credible. To achieve higher rankings on SERPs, it’s crucial to differentiate between proven factors and those based on SEO speculation. Verified Google Ranking Signals Prioritize Quality Content SEO prioritizes content quality. Google favors content that is informative, engaging, and relevant to users’ queries. High-quality content not only retains readers but also attracts backlinks, thereby increasing your site’s authority. Ensure Mobile Optimization Mobile friendliness has become increasingly important as mobile browsing has grown in popularity. Google’s mobile-first indexing prioritizes the mobile version of your website for ranking and indexing. A responsive design that works well on all devices will greatly improve your search rankings. Evaluate Your Page Speed Page speed is another crucial factor. Slow-loading pages annoy users and increase bounce rates, indicating a negative user experience across Google. Compressing images, using browser caching, and limiting JavaScript can all help improve the load time of your site. Secure your websites with HTTPS Google prefers secure websites with HTTPS. An SSL certificate assures data integrity and user confidence... .

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### 4 Common Misconceptions of Amazon DSP

> Discover the truth about Amazon DSP! Debunking 4 myths to maximize your advertising ROI. Learn more with Premiere Creative.

- Published: 2024-09-09
- Modified: 2024-08-27
- URL: https://premierecreative.com/blog/amazon-dsp-misconceptions/
- Categories: Amazon Marketing, Digital Marketing, eCommerce Marketing, Paid Advertising
- Tags: Amazon Advertising, Amazon Agency, Amazon DSP

Unlock the power of Amazon DSP and elevate your advertising game! Despite its immense potential, Amazon's Demand-Side Platform (DSP) often faces misconceptions that hold businesses back from reaping its full benefits. Whether you're a small startup or a large enterprise, understanding the true capabilities of Amazon DSP can transform your marketing strategies. In this blog, we'll debunk four common misconceptions surrounding Amazon DSP, revealing how it can be a game-changer for advertisers looking to reach targeted audiences on and off Amazon. Let's dive in and discover why Amazon DSP is the ultimate tool for your advertising success! Misconception 1: Amazon DSP is Only for Large Businesses Reality: Amazon DSP benefits large enterprises due to its advanced features and extensive reach, but it is equally valuable for small and medium-sized businesses (SMBs). The platform offers flexible budget options tailored to fit the needs of companies of all sizes. SMBs can start with smaller budgets and scale up as they see positive returns on investment. Key Points: Flexible Budgets: Advertisers can set budgets aligning with their goals and financial capabilities. Advertisers can start with budgets as low as $35,000 managed by Amazon or $10,000 if self-managed. This flexibility allows businesses to test the waters without committing to significant upfront investments. As campaigns prove successful, budgets can be incrementally increased. The platform's scalability ensures that as your business grows, your advertising efforts can grow alongside it. Targeted Advertising: Advanced targeting options ensure that ads reach the most relevant audiences even with smaller budgets,...

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### The Top 10 SEO Tools for 2024

> Discover the top SEO tools you need for 2024! From SEMrush to Ahrefs, Moz Pro, and more—optimize your website for search success today.

- Published: 2024-09-01
- Modified: 2024-09-19
- URL: https://premierecreative.com/blog/top-seo-tools-2024/
- Categories: Digital Marketing, Search Engine Optimization
- Tags: Backlinks, Competitive Analysis, Keywords, On-Page SEO, SEO Strategy, Website Audits

Unlock the full potential of your website with cutting-edge SEO tools! Whether you're a business owner, marketer, or SEO professional, staying ahead in the digital world means having the right tools at your disposal. From uncovering the perfect keywords to analyzing your competitors' strategies, these powerful resources offer a treasure trove of insights. By harnessing the capabilities of these tools, you can spot optimization opportunities, track your site's performance, and make informed decisions that drive your SEO strategy to new heights. Don't get left behind! Keeping up with the latest SEO tools is vital for maintaining and boosting your search engine presence. Dive into our guide and discover the top tools that can transform your online success! 1) SEMrush Meet your new SEO best friend, SEMrush. This versatile tool is like a Swiss Army knife for your digital marketing needs, packed with features to make your life easier. Whether you're diving into keyword research, spying on your competitors, or conducting thorough SEO audits, SEMrush has got you covered. With its extensive keyword tracking, detailed site audits, and powerful backlink analysis, you can uncover hidden opportunities and fine-tune your content strategy. Its massive database and super user-friendly interface make it a go-to favorite for SEO pros. So, gear up and let SEMrush help you conquer the search engine battlefield! 2) Ahrefs Say, “Hello” to Ahrefs, your ultimate SEO sidekick! Renowned for its powerful backlink analysis and killer keyword research tools, Ahrefs is like having a secret decoder ring for your competitors'...

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### How to Become a Successful Amazon Influencer

> Learn how to become a successful Amazon Influencer with tips on applying, modifying your storefront, and expanding your audience effectively.

- Published: 2024-08-22
- Modified: 2024-08-22
- URL: https://premierecreative.com/blog/successful-amazon-influencer/
- Categories: Amazon Marketing, Digital Marketing, eCommerce Marketing, Influencer Marketing
- Tags: Amazon Affiliate Program, Amazon Agency, Amazon Influencer Program, Amazon Live, Amazon Storefront, Influencer Marketing Agency

As the world’s largest eCommerce platform, renowned for its wide product selection and fast shipping, Amazon attracts millions of active users across the globe per month. In recent years, Amazon has developed ways for social media content creators to benefit from its popularity with the Amazon Influencer and Affiliate Programs. Though the programs are often confused with one another, Amazon Affiliates receive commissions when followers purchase from their unique product links. Meanwhile, Amazon Influencers are granted their own customizable storefronts to promote numerous products at once and generate commissions accordingly. With the modern rise of influencers on all platforms, more creators are eligible to join the Amazon Influencer Program than ever. Read on to learn how to become an Amazon Influencer and use effective tactics for growing and maintaining your unique storefront. 1. Apply to Become an Amazon Influencer Understand the three primary factors that Amazon takes into consideration when evaluating prospective influencer applications: Social Media Presence: The baseline requirement for an Amazon Influencer application is a TikTok, YouTube, Facebook, or Instagram account. Please note that when choosing a Facebook or Instagram account to apply with, the account must be authenticated as a business or creator account for eligibility. Follower Count: Though Amazon does not disclose a specific follower count that applicants must have for influencer approval; a higher follower count can only increase your chances. Engagement Rate: Like with follower count, no distinct engagement rate criteria that Amazon guarantees will earn you a spot as an influencer, but a...

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### 5 Amazon Marketing Strategies You Can’t Ignore in 2024

> Discover essential Amazon marketing strategies for 2024 to boost sales and visibility. Learn from Premiere Creative’s expert tips.

- Published: 2024-08-19
- Modified: 2024-08-19
- URL: https://premierecreative.com/blog/amazon-marketing-strategies-2024/
- Categories: Amazon Marketing, Digital Marketing, eCommerce Marketing, Paid Advertising
- Tags: Amazon A9 Algorithm, Amazon Advertising, Amazon Coupons, Amazon PDP, Amazon SEO, Off-Amazon Traffic

Compared to its adversaries, Amazon remains the most impactful selling tool for marketers in 2024. With nearly $575 billion in net sales on eCommerce giant in 2023, the king of e-commerce continues to expand its empire to heights never seen before. Tune in to the following tips so you can achieve success as a seller on Amazon. Invigorate Your Online Store with These Amazon Strategies Amazon is a tough website to navigate. With all the options in just the advertising tools alone, digital marketers can easily feel overwhelmed with their task. Read on to find out how you can make the process go smoother with these marketing strategies. 1) The Basics of Amazon Before we dive into the nitty-gritty of these tips and tricks, it is important to acknowledge the basics. Even on sites like Amazon that have tools for sellers, the marketing fundamentals remain solid in your strategic planning. Implementing a consistent brand image and positioning it in an aesthetically pleasing way. Beyond that, ensuring that prices are competitive, your products are accurately differentiated, and the photos and copy represent your company mission is part of this fundamental approach to marketing. Once you cover these elements, it is time to begin optimizing. 2) Keywords and Optimization Amazon’s ranking algorithm is optimized for purchasing intent. Their algorithm, better known as A9, surfaces the products people are looking for to encourage follow-through. Their main goal is to provide the user with search results that increase Amazon sales. When shoppers are on...

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### Amazon Brand Registry: A Seller’s Guide

> Learn how Amazon Brand Registry protects your brand, enhances visibility, and drives sales on the world's largest online retail platform.

- Published: 2024-08-15
- Modified: 2024-08-15
- URL: https://premierecreative.com/blog/amazon-brand-registry/
- Categories: Amazon Marketing, Digital Marketing, eCommerce Marketing
- Tags: Amazon A+ Content, Amazon Agency, Amazon Brand Registry, Amazon Marketplace, Amazon Seller Central, Reputation Management

In today's digital marketplace, establishing and protecting your brand identity is crucial for success. Amazon Brand Registry offers a robust suite of tools designed to help brand owners protect their intellectual property rights, enhance brand visibility, and ultimately drive sales on the world's largest online retail platform. If you're a brand owner looking to maximize your presence on Amazon, understanding and leveraging the Amazon Brand Registry program is essential. What is the Amazon Brand Registry? Amazon Brand Registry is a program designed by Amazon to help brand owners protect their registered trademarks on Amazon and create an accurate and trusted customer experience. By enrolling in the program, brands gain access to tools that help them protect their intellectual property and build their presence in Amazon's marketplace. Key Benefits of Using Amazon Brand Registry Brand Protection: One of the primary benefits of Brand Registry is the ability to protect against infringement. Amazon provides tools to help you find and report suspected violations quickly, which helps maintain the integrity of your brand and prevent counterfeit sales. Enhanced Brand Content: Create enhanced product detail pages with rich content such as images, videos, and text that showcase your brand story and product features. This leads to higher conversion rates and improved customer engagement. Search Tools: Brand Registry provides access to powerful search tools that help you find and report listings that misuse your brand's intellectual property. This helps ensure that your brand is accurately represented and helps customers find authentic products. Global Brand Protection:...

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### Meta Ads Manager: Crucial Factors to Know

> Discover how Meta Ads Manager streamlines ad creation and optimization across Facebook and Instagram. Maximize your marketing efforts today!

- Published: 2024-08-12
- Modified: 2024-08-12
- URL: https://premierecreative.com/blog/meta-ads-manager/
- Categories: Digital Marketing, Paid Advertising, Social Media
- Tags: Audience Targeting, Facebook, Facebook Ads Manager, Instagram, Meta Ads Manager, Meta Business Suite, Social Media Agency

Whether you're a small local shop or a leading tech corporation, you must include Facebook in your marketing strategy. With 2. 09 billion daily active users, Facebook offers unparalleled access to a vast audience. Ignoring this platform means missing out on billions of potential customers. Venturing into a new advertising platform may seem daunting, but Meta Ads Manager (formerly Facebook Ad Manager) simplifies the process. This user-friendly tool empowers businesses of all sizes to create, manage, and optimize their ads effectively. What Exactly is the Meta Ads Manager? Meta Ads Manager serves as your business dashboard. This tool enables businesses to create, manage, and analyze marketing campaigns. The feature is available for Facebook users but also across all Meta platforms, including Instagram. By harnessing the capabilities of Meta Ads Manager, businesses can enhance their advertising strategies, improve audience engagement, and drive better results across Facebook, Instagram, and other Meta platforms. The Meta Ads Hierarchy Meta structures its ad system into a clear and efficient hierarchy, designed to help you manage and optimize your advertising efforts effectively. Meta Ad Campaigns At the top of the hierarchy is the Campaign Level, where you define your campaign objectives. Setting clear goals is crucial for guiding your entire advertising strategy. Meta Ad Sets Next in the hierarchy is the Ad Set Level. Here, you manage key components such as target audiences, ad placements, budgeting, and optimization strategies. This level allows you to specify who sees your ads, where they appear, and how your budget is...

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### 10 Reasons Why Your Web Page Isn't Ranking on Google

> Discover why your web page isn't ranking on Google and learn actionable solutions to boost your site's performance and visibility.

- Published: 2024-08-07
- Modified: 2024-09-19
- URL: https://premierecreative.com/blog/google-ranking-mistakes/
- Categories: Digital Marketing, Search Engine Optimization
- Tags: Backlinks, Competitive Analysis, Duplicate Content, Google Algorithm, Keywords, Organic Website Traffic, Search Engine Result Page (SERPs), SEO Agency, SEO Strategy, User Experience (UX)

Securing top Google rankings is not just a goal—it's a critical component for achieving online success. Whether you're a seasoned SEO expert or just embarking on your journey into search engine optimization, recognizing and addressing the factors hindering your page's ranking potential is crucial. In this blog, we’ll address 10 pervasive issues that may undermine your Google rankings and offer actionable solutions to help you overcome these obstacles. From technical SEO glitches to content quality pitfalls, get ready to transform your website's performance and climb the search engine ladder with our detailed guide. Why You Want Your Pages Ranked on Google Getting your web pages ranked on Google is crucial for several reasons. Firstly, Google is the world's most popular search engine, commanding over 92% of the global search engine market share. This means a high ranking on Google can significantly increase your website's visibility, driving a large volume of organic traffic. Secondly, users typically trust Google’s search results, often perceiving higher-ranked pages as more credible and authoritative. This trust can translate into higher click-through rates and, ultimately, more conversions. Additionally, being well-ranked on Google can enhance your brand’s credibility and reputation, setting you apart from competitors. Google uses a sophisticated algorithm to rank web pages, considering hundreds of factors to determine the most relevant and high-quality results for a given search query. This process starts with crawling, where Googlebot scans the web to discover new and updated pages. Next is indexing, where the content of those pages is analyzed...

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### Using Negative Keywords in Amazon Advertising

> Optimize Amazon ads with negative keywords to reduce wasted spend, boost relevance, and improve conversions. Discover key strategies today!

- Published: 2024-08-02
- Modified: 2024-07-25
- URL: https://premierecreative.com/blog/amazon-negative-keywords/
- Categories: Amazon Marketing, Digital Marketing, eCommerce Marketing, Paid Advertising
- Tags: Amazon Advertising, Amazon Seller Central, Conversion Rate Optimization, Keyword Match Types, Keywords, Negative Keywords, Return on Ad Spend (ROAS), Return on Investment (ROI)

When launching Amazon advertising campaigns, every single click is like a potential golden ticket! Advertisers are on a quest to maximize their ROI, targeting the most relevant audience to strike marketing gold. While choosing the right keywords is like picking the perfect ingredients for a recipe, the strategic use of negative keywords is the secret spice that elevates the dish to something spectacular. At Premiere Creative, we know that mastering Amazon advertising is all about knowing what to showcase and what to sidestep. Dive into our ultimate guide on wielding negative keywords to supercharge your Amazon advertising campaigns and watch your results soar! What are Negative Keywords? Think of negative keywords as your trusty sidekick in the world of Amazon advertising! They are specific words or phrases that act like a filter, keeping your ads away from audiences who aren't your perfect match. By using negative keywords, you ensure your ads don't show up for searches that are unlikely to convert into sales, saving you money and boosting your campaign's efficiency. Imagine you're selling premium coffee beans. You want to attract coffee connoisseurs, not bargain hunters. So, you add "cheap" as a negative keyword. This way, your ads won't pop up for searches like "cheap coffee beans," steering clear of shoppers looking for the lowest price rather than quality. It's like guiding the right customers straight to your high-quality brew while politely showing the rest the door! Why are the Benefits of Negative Keywords? Using negative keywords in your Amazon...

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### How to Build High-Quality SEO Backlinks in 2024

> Learn top strategies to build high-quality SEO backlinks in 2024, boost your domain authority, and enhance search engine performance.

- Published: 2024-08-01
- Modified: 2024-08-26
- URL: https://premierecreative.com/blog/seo-backlinks-2024/
- Categories: Content Marketing, Digital Marketing, Search Engine Optimization
- Tags: Backlinks, Competitive Analysis, Guest Blogging, Link Building, SEO Agency, SEO Strategy

In the never-ending battle for the top spots on Google’s search engine results pages (SERPs), implementing effective search engine optimization (SEO) methods remains crucial for ongoing success. While ensuring your website adheres to industry standards and trends remains a plausible measure toward achieving your SEO goals, a more calculated and strategic approach is building SEO backlinks. Imperative to any digital marketing strategy, SEO backlinks refer to links on other websites leading to your website. Beyond simply offering direction to your website, backlinks signify a recommendation of your content from other website publishers, increasing your credibility and overall image. Gathering high-quality backlinks to your website increases its chance of increased domain authority, a metric used to predict how likely a site is to rank on a SERP. Here are 6 of the most effective ways to build high-quality SEO backlinks: 1. Produce High-Quality Content Producing exceptional content builds a foundation for building high-quality SEO backlinks. While constantly producing high-caliber content can be time-consuming, the increased appeal it gives your website to external creators pays off. Create compelling content that other websites naturally want to link to by including assets like your own research statistics and infographics. Topics that are likely candidates to organically earn you backlinks are detailed how-tos, guides, and tutorials. Pair well-researched and accurate information with your website’s unique perspective on a topic to earn the trust of reporters and bloggers so they can confidently endorse your website as a reliable source. 2. Broken Link Building A calculated strategy...

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### The Ultimate Brand Questionnaire: 20 Questions That Will Shape Your Brand

> Shape your brand identity with 20 key questions. Define mission, values, and purpose to stand out and engage your target audience.

- Published: 2024-07-22
- Modified: 2024-07-22
- URL: https://premierecreative.com/blog/ultimate-brand-questionnaire/
- Categories: Digital Marketing
- Tags: Audience Analysis, Audience Targeting, Brand Building, Digital Marketing Agency

Developing a strong brand identity requires asking the right questions. These core questions will guide you in creating a unique identity for your brand and ensuring that it resonates with your target audience. By addressing these fundamental aspects, you can build a cohesive and compelling brand that stands out in the marketplace. Each question is designed to delve deep into the heart of your brand, helping you define its mission, values, purpose, and more. Have your brand in mind and write anything down as you go through these questions. 1) What are your brand’s mission and vision? Creating your brand’s mission and vision defines the purpose and direction. The mission outlines what your brand aims to achieve, while the vision describes the desired future state. These elements will guide your decision-making and help build a foundation for your overall brand. 2) What are your core values? Core values are fundamental beliefs that guide behaviors and decisions within the organization. They shape the brand’s culture, define its personality, and influence how it interacts with its customers and stakeholders. 3) What is your brand’s purpose? Your brand’s purpose clarifies why your brand exists beyond making a profit. It outlines the meaningful impact that your brand seeks to have on customers, society, or the world. Defining your brand’s purpose drives motivation and fosters deeper connections with your audience, giving your brand a reason to exist beyond just business. 4) Who is your target audience? Identifying your target audience allows you to tailor your...

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### Modern Meta Advertising Updates

> Discover top Meta advertising tips for 2024. Learn how to simplify account structure, test audiences with Advantage+, and enhance creatives.

- Published: 2024-07-19
- Modified: 2024-07-19
- URL: https://premierecreative.com/blog/meta-advertising-updates-2024/
- Categories: Digital Marketing, Paid Advertising, Social Media
- Tags: Artificial Intelligence (AI), Audience Targeting, Facebook, Lead Generation, Social Media Advertising, Social Media Agency

Nothing short of highly influential, Mark Zuckerberg’s Meta (Facebook) solidified itself as an advertising necessity in today’s digital society. Businesses looking to reach their target audience – especially if they are a part of the younger generation – must check out all the opportunities to advertise on Meta and drive engagement. That said, being such an enormous platform, it proves difficult to navigate. After reading these Meta best practices, your business will become equipped to dive into the massive sea of Meta advertising. In 2024, Meta evolved from a social networking platform to a force in digital innovation. Under its new identity, Meta embraces artificial intelligence and what it can do for companies across the globe. Along with their recent progress, Meta currently faces challenges in privacy and regulation. Despite these arduous obstacles, the social media experts at Premiere Creative devise strategies every day to keep your Facebook brand afloat in 2024. Improve Your Success in 2024 with These Meta Advertising Tips To achieve success in advertising with Meta’s many program options, it is important to consider what these services offer. Read about the tips provided below to stay up to date on all things meta-advertising and marketing in 2024. 1) Simplify Account Structure Streamlining your campaigns can be the easiest way to simplify your Meta account structure. For campaigns inching toward the same goal, try consolidating them into a single campaign with multiple ad sets. By combining them, the auction will work better in your favor because it allows...

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### Mastering TikTok Collaboration: Expert Advice for Brands

> Master TikTok collaborations with insights from influencers. Learn key strategies for authenticity, creativity, and audience engagement.

- Published: 2024-07-18
- Modified: 2024-07-18
- URL: https://premierecreative.com/blog/mastering-tiktok-collaboration/
- Categories: Digital Marketing, Social Media
- Tags: Audience Targeting, Social Media Agency, TikTok, Video Marketing

As social media becomes more synonymous with everyday life, brands looking to engage with a wide audience and drive meaningful connections turn to TikTok as a powerhouse tool. As an entertainment platform, TikTok reaches millions globally. The latest stats don’t lie - 66% of users have been inspired to explore brands after engaging with TikTok content, with an astonishing 92% taking action. To navigate this platform successfully, brands must understand TikTok's unique dynamics and how to foster productive collaborations with content creators. Drawing from insights shared by influencers Amy Chang (@bondenavant) and Josh Barracks (@joshbarracks) in a recent webinar, Premiere Creative offers a helpful guide to optimizing brand collaborations on TikTok. Understanding TikTok's Enormous Potential TikTok's appeal lies in its ability to cultivate authentic and engaging content that resonates with a broad and diverse audience. This social media platform changed how brands connect with users, leveraging short-form videos that are not only entertaining but also highly shareable. The algorithm-driven feed ensures that content reaches users who are most likely to show interest, making TikTok an incredibly effective tool for brand awareness and customer engagement. Amy Chang, a renowned expert in lifestyle and beauty content, underscores the platform's unique capabilities and offers valuable insights for brands looking to enter or expand their presence on TikTok. Here are several key strategies she highlights: Know Your Audience: TikTok thrives on content that adds value, whether through education, entertainment, or authenticity. Understanding the interests and preferences of TikTok’s predominantly Gen Z and Gen Alpha...

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### The Importance of Customer Lifetime Value on Amazon

> Discover why Customer Lifetime Value is crucial for Amazon sellers. Learn how to optimize your CLV strategy for sustainable business growth.

- Published: 2024-07-15
- Modified: 2024-07-18
- URL: https://premierecreative.com/blog/amazon-customer-lifetime-value/
- Categories: Amazon Marketing, Digital Marketing, eCommerce Marketing
- Tags: Amazon Seller Central, Amazon SEO, Customer Lifetime Value (CLV), Customer Loyalty

With more importance placed on eCommerce giants like Amazon, mastering Customer Lifetime Value (CLV) isn't just a strategy—it's a game-changer for success. At Premiere Creative, we champion the transformative power of CLV in sculpting strategies that not only drive immediate sales but also cultivate lasting customer relationships. For sellers on Amazon, where competition is fierce and customer loyalty is paramount, leveraging CLV insights can mean the difference between fleeting transactions and long-term profitability. By focusing on CLV, businesses can tailor personalized experiences, foster loyalty programs, and optimize their product offerings to maximize customer satisfaction and lifetime value. It's more than just metrics; it's the heartbeat of sustainable growth and profitability in the dynamic and competitive digital marketplace, ensuring businesses not only survive but thrive in the long term What is Customer Lifetime Value (CLV)? In layman’s terms, Customer Lifetime Value (CLV) is a “measurement of how valuable a customer is to your company. ” Basically, CLV looks at a customer’s worth to a business through the entire period of their relationship with the brand. This value considers every potential transaction and calculates the revenue from that customer, predicting the net profit attributed to the entire future relationship with a customer. Why CLV Matters on Amazon Amazon, with its vast customer base and competitive marketplace, presents both challenges and opportunities for sellers. Here's why understanding CLV is crucial: 1. Competitive Advantage In a sea of sellers offering similar products, those who understand their customer’s lifetime value can tailor their marketing efforts more...

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### Local SEO Tips for Higher Visibility in 2024

> Dominate local SEO in 2024 with expert tips. Optimize Google My Business, conduct local keyword research, and boost online visibility.

- Published: 2024-07-10
- Modified: 2024-08-26
- URL: https://premierecreative.com/blog/local-seo-tips-2024/
- Categories: Digital Marketing, Search Engine Optimization
- Tags: Google My Business, Keywords, Local SEO, Online Reviews, Organic Website Traffic, Search Engine Result Page (SERPs), SEO Agency, SEO Strategy

Local SEO is the way to go in 2024! Whether a potential customer searches for a nearby coffee shop or needs a household service, people are more likely to use search engines to find local businesses offering their wants and needs. Ranking high in search result pages increases organic exposure to businesses and can be the difference between a thriving local diner and one struggling to gain customers. With over thirty years of experience in strategically increasing search engine ranking, Premiere Creative has compiled an expert guide of tips to dominate local SEO to make your business thrive. Local SEO and Its Value Search engine optimization, or SEO, is a set of strategies a business can implement to improve a website’s ranking on search engine result pages (SERPs). Search engines, such as Google, Bing, and Amazon, rank results based on relevance, giving top results more user exposure. Through implementing SEO strategies, websites will notice an increase in SERP rankings and have a higher organic viewer rate. SEO and increasing search rank prove particularly important for local businesses due to the direct impact of online visibility within their target audience. By implementing effective SEO strategies, local businesses can attract more website traffic, leading to increased consumer engagement and conversions. SEO offers a cost-effective marketing approach, allowing local businesses to establish a strong online presence within their communities. Essential Local SEO Strategies Google My Business Optimization Google My Business (GMB) is a free tool offered by Google, specifically designed to increase the...

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### How to Fix Suppressed Search on Amazon Listings

> Fix suppressed Amazon listings with our guide. Let Premiere Creative restore visibility, enhance sales, and comply with Amazon's standards.

- Published: 2024-07-08
- Modified: 2024-07-18
- URL: https://premierecreative.com/blog/amazon-suppressed-search/
- Categories: Amazon Marketing, Digital Marketing
- Tags: Amazon PDP, Amazon Seller Central, Amazon SEO, Online Reviews

Amazon, a vast marketplace with millions of sellers and products, makes it difficult to distinguish your products from the growing crowd. When your listing gets suppressed, it then disappears from Amazon’s search results. This leads to a dramatic loss in sales. Moreover, it might adversely affect your total search visibility, thereby impeding the profitability of your Amazon store. Understanding and correcting search suppression is essential to restore these listings and product visibility. Reasons for Amazon Search Suppression First, consider why Amazon may conceal a listing. Amazon uses search suppression to protect the quality and integrity of its marketplace. Incomplete product information and failure to meet Amazon’s standards are two common explanations. Amazon removes a listing if it violates any of its rules or regulations. Common reasons for removal include inaccurate product descriptions, lengthy titles, or duplicate listings. The most prevalent reason is image compliance with its criteria, as Amazon’s technical and detailed image guidelines are often disregarded. Next, go into your Amazon Seller Central account and go to the inventory page. Select ‘Manage Inventory. ’ Regularly evaluating and updating your listings can help keep them visible and compliant with Amazon's criteria. Fixing Suppressed Amazon Listings To fix suppressed listings, ensure that all required fields in your product listing are accurately filled out. Amazon’s algorithms suppress listings lacking essential information. Focus on the product title, making it concise, descriptive, and inclusive of relevant keywords. Avoid promotional phrases or excessive punctuation. Provide clear and informative bullet points highlighting the product’s key features and...

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### Amazon SEO: 5 Crucial Factors to Know

> Discover key factors for optimizing Amazon SEO. Learn crucial strategies for keywords, images, and competitor research to boost rankings.

- Published: 2024-07-01
- Modified: 2024-07-02
- URL: https://premierecreative.com/blog/amazon-seo-factors/
- Categories: Amazon Marketing, Digital Marketing, eCommerce Marketing, Search Engine Optimization
- Tags: Amazon A10 Algorithm, Amazon A9 Algorithm, Amazon SEO, Branded Keywords, Click-Thru-Rates (CTR), Keywords

Welcome to the bustling online marketplace known as Amazon. Whether you're a new seller, an established eCommerce business, or a seasoned digital marketing professional, you must master Amazon Search Engine Optimization (SEO) to succeed. In this blog, we’ll delve into the ins and outs of Amazon SEO, providing insights and strategies you need to enhance your product listings, boost your search rankings, and ultimately drive more sales. Join us as we explore the fundamentals and advanced techniques of Amazon SEO, ensuring you stay ahead in the ever-growing marketplace of Amazon. The Basics of Amazon SEO Search engine optimization describes the process of optimizing online content to improve ranking on search engine result pages (SERPs). SEO aims to attract organic (non-sponsored) visits to a webpage. Amazon SEO involves optimizing your product listing to ensure your brand gains visibility and traffic. Amazon’s search engine ranking determines how likely a consumer is to buy a product. Keywords and a multitude of other factors determine this ranking Google vs. Amazon SEO Google and Amazon’s search engines share similarities. Both prioritize keywords, quality, and overall optimization. While the engines are alike, they also harbor a major difference. Amazon’s search engine is based on user transactions. Alternatively, users searching for various topics, including information and locations, shape Google's search engine. Now that you understand the basics of SEO, let’s dive into five critical factors regarding Amazon SEO. What about the Amazon A10 Algorithm? Amazon’s algorithm (A10) crawls the marketplace and ranks products. If A10 deems your...

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### Important Content Marketing Metrics to Track in 2024

> Explore essential content marketing metrics for 2024. Boost your digital strategy with key insights on engagement, traffic, and conversions.

- Published: 2024-06-25
- Modified: 2024-10-03
- URL: https://premierecreative.com/blog/content-marketing-metrics-2024/
- Categories: Content Marketing, Digital Marketing, Email Marketing, Search Engine Optimization, Social Media
- Tags: Bounce Rate, Call-to-Action (CTA), Conversion Rate, Customer Lifetime Value (CLV), Direct Traffic, Google Analytics 4, Key Performance Indicators (KPIs), Organic Traffic, Paid Traffic, Referral Traffic, Return on Investment (ROI)

Ask any SEO expert, and they’ll tell you that tracking the right metrics can make or break your content marketing strategy. The year 2024 is no exception to this rule. Metrics like organic traffic, backlinks, and keyword rankings will remain critical, but this year calls for a more comprehensive approach. A 2024 study by HubSpot indicates that marketers who regularly measure content performance are 3 times more likely to report a positive ROI. From customer engagement and website performance to social strategy and sales conversions, the nuances of each metric and the insights they offer provide you with a roadmap to trek through the rapidly shifting digital landscape. With this knowledge at your fingertips, you are set to harness the power of content marketing metrics and drive your marketing strategies to new heights in 2024 and beyond. Analyzing Engagement Metrics for Effective Content Creation In 2024, the focus will pivot heavily towards customer engagement metrics. Click-through rates (CTR), time spent on page, and social shares are expected to reign supreme. A recent study by the Content Marketing Institute revealed that 70% of marketers plan to prioritize customer engagement metrics in their 2024 strategies. The Power of Click-Through Rates Click-Through Rates (CTR) are an invaluable tool for gauging the effectiveness of your headlines and meta descriptions. A high CTR signals compelling content that resonates with your audience. According to a recent report by WordStream, companies that consistently optimize their content for CTR are likely to see a 45% increase in traffic... .

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### Amazon Prime Day 2024: How Sellers Can Prepare

> Boost your Amazon Prime Day 2024 success with expert tips on inventory management, PPC advertising, and optimizing Amazon A+ Content.

- Published: 2024-06-14
- Modified: 2024-06-14
- URL: https://premierecreative.com/blog/amazon-prime-day-2024/
- Categories: Amazon Marketing, Digital Marketing, eCommerce Marketing, Influencer Marketing, Paid Advertising
- Tags: Amazon A+ Content, Amazon Agency, Amazon Coupons, Amazon Prime Day, Amazon Seller Central, Amazon Sponsored Brand Video Ads, Amazon Sponsored Display Ads, Black Friday, Brand Analytics, Cyber Monday, Inventory Management, PPC Agency

Prime Day 2024 is predicted to be one of Amazon's biggest eCommerce events of the year. In July 2023, Amazon Prime members purchased more than 375 million items worldwide, making 2023 the most successful Prime Day event ever. If done right, Prime Day offers sellers the opportunity to boost sales and gain new customers. Proper preparation is key to maximizing success during this sales opportunity. Here are some tips to help you get ready for Amazon Prime Day 2024. What is Amazon Prime Day? Amazon Prime Day is an annual event where Amazon offers exclusive deals and discounts to its Prime members. Launched in 2015 to celebrate Amazon's 20th anniversary, Prime Day has grown into a massive shopping event, rivaling Black Friday and Cyber Monday in terms of sales volume and consumer interest. During this period, prime members can enjoy significant savings on various products, from electronics and apparel to home goods and beauty items. It is not just about discounts; Amazon often introduces new products and exclusive launches during this period, giving Prime members a first look and exclusive access. In addition to individual product discounts, Prime Day often includes special promotions on Amazon's services and memberships, such as discounted rates for Amazon Music Unlimited, Audible, Kindle Unlimited, and more. It is also a time when Amazon heavily promotes its own devices like the Echo, Fire tablets, and Kindle e-readers, often offering them at their lowest prices of the year. When is Amazon Prime Day in 2024? While the...

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### Meet Premiere Creative’s Roster of Interns for Summer 2024

> Discover Premiere Creative's transformative digital marketing internship program and meet our ten exceptional summer 2024 interns!

- Published: 2024-06-10
- Modified: 2024-06-14
- URL: https://premierecreative.com/blog/summer-digital-marketing-interns-2024/
- Categories: Digital Marketing
- Tags: Analytical Skills, Branded Content, Communication Skills, Entrepreneurship, Hybrid Internship, In-Person Internship, Marketing Internships, Problem-Solving Skills, Remote Internship

Premiere Creative goes beyond offering a typical digital marketing internship; we offer a transformative journey for budding digital marketers. We crafted our intensive summer internship program to equip college students with hands-on client experience, creative autonomy, and tailored daily mentoring. Since its inception in 2009, our internship program fostered the growth of over 60 outstanding college students from renowned institutions such as Rutgers, the University of Connecticut, the University of Delaware, Penn State University, and Elon University. As a certified woman-owned business, Premiere Creative remains deeply dedicated to guiding college students along their career trajectories. In this blog, we're showcasing our ten summer interns: Emma Faloni, Ciara Shamrowicz, Shai Abbott, Justin Lotito, Colleen McMenamin, Matt McPherson, Brianna Peiffer, Erin Altenbach, Amber Farabaugh, and Rachel Perez. Their remarkable contributions and steadfast enthusiasm will have a significant impact on the digital marketing field, and we eagerly look forward to sharing their successes with the world! EMMA FALONI Fueled by a profound enthusiasm for marketing, Emma Faloni is a Marketing major at Providence College. She dreams of a dynamic career at a top-tier marketing agency, working with diverse clients and embracing constant challenges. Her interests span fashion, beauty, wellness, and sports, inspiring her creativity and drive. As a Digital Marketing Intern, she enjoys delving into various digital marketing aspects, including SEO, data analysis, and eCommerce. Her commitment to learning and growing in these areas is evident in her work, from optimizing search engine strategies to analyzing consumer data and enhancing online shopping experiences... .

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### SEO for Wedding Planners: 7 Tips to Get Started

> Boost your wedding planning business with key SEO strategies! Learn to enhance visibility with keyword research, great content, and more.

- Published: 2024-06-01
- Modified: 2024-08-26
- URL: https://premierecreative.com/blog/seo-wedding-planner-tips/
- Categories: Content Marketing, Digital Marketing, Search Engine Optimization, Social Media
- Tags: Backlinks, Bounce Rate, Brand Building, Evergreen Content, Facebook, Google Analytics 4, Google My Business, Instagram, Organic Website Traffic, Pinterest, SEO Agency

Engaged couples meticulously plan their big day down to every fine detail. With an increasing number of brides and grooms turning to search engines in search of the ideal vendors to bring their vision to life, mastering the art of search engine optimization (SEO) is paramount for wedding planners. For wedding planners, maintaining a strong online presence is crucial to attract potential clients and grow their business. Search engine optimization plays a vital role in ensuring your website ranks higher in search engine results, making it easier for couples to find you as they search for their perfect wedding planner. If you're a wedding planner looking to boost your online visibility, here are seven essential SEO tips to kickstart your journey. 1) Don’t Forget to Conduct SEO Keyword Research Conduct thorough keyword research to identify the most relevant and high-traffic keywords related to wedding planning in your area. Start by brainstorming a list of keywords that potential clients might use when searching for wedding planners. Focus on long-tail keywords that reflect your specialty, location, and unique selling points. Consider focusing on a mix of branded, service, and local keywords to determine which to prioritize. Examples of potentially great keywords include: Best Wedding Planners in New Jersey Luxury Wedding Planners Near Me Outdoor Wedding Venue in West Orange, NJ New Jersey Wedding Planners. Furthermore, common SEO tools like Google Keyword Planner, SEMrush, and Moz Keyword Explorer can help you analyze search volume, intent, and keyword difficulty. 2) Optimize Your Website Existing...

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### Navigating Amazon Deals: A Seller's Guide to Boosting Revenue

> Boost your Amazon sales with our guide on leveraging Prime Discounts, Lightning Deals, and more to maximize revenue effectively.

- Published: 2024-05-20
- Modified: 2024-05-20
- URL: https://premierecreative.com/blog/amazon-deals/
- Categories: Amazon Marketing, Digital Marketing, eCommerce Marketing, Paid Advertising
- Tags: Amazon 1P, Amazon 3P, Amazon 7-Day Deals, Amazon Coupons, Amazon Deals, Amazon Lightning Deals, Amazon Prime, Amazon Prime Exclusive Discount, Amazon Top Deals

As a 1P or 3p seller, sifting through the many types of Amazon deals and promotions can feel overwhelming. This blog will equip you to leverage these deals effectively and boost your sales. Let's start exploring the various Amazon Deals in your arsenal. Prime Exclusive Discount: Your Shortcut to Success With Amazon’s Prime Exclusive Discount for sellers, you can forget the frustration of missed Lightning Deals. This competitive advantage offers increased discoverability of your product during Prime holidays like Black Friday and Prime Day. It's perfect for newcomers to the deals game, allowing you to test the waters with discounts as low as 10% outside peak shopping periods. The beauty of Prime Exclusive Discounts lies in their user-friendly program. Bulk uploads and targeted launch dates simplify setup, while the "List Price" requirement ensures transparency. But remember, neglecting this essential element can suppress your deals. Unlock New Growth with a Fast Track to Revenue Imagine tripling your sales across three brands on Fall Prime Day with minimal effort. That is the magic of well-executed Prime Exclusive Discounts. For example, launching 100 Prime Exclusive discounts took only 20 minutes. This strategy maximizes discoverability for Prime members browsing deals, propelling your product to the top of the page, and significantly boosting impressions. Amazon Lightning Deals Lightning Deals offer an exciting opportunity to increase sales within a limited window. However, securing a desired spot requires a product with broad appeal – think toys, gadgets, or consumables – that's readily understood by a wide audience... .

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### Automations to Retarget Your Customers: Why and How

> Explore the benefits of retargeting existing customers using ActiveCampaign. Learn strategies to rekindle interest and boost loyalty.

- Published: 2024-05-14
- Modified: 2024-08-26
- URL: https://premierecreative.com/blog/retargeting-automations/
- Categories: Digital Marketing, Email Marketing
- Tags: ActiveCampaign, Customer Loyalty, Email Automations, Retargeting

In the ever-evolving landscape of marketing strategies, one powerful tactic often gets overlooked: retargeting existing customers. While the appeal of acquiring new customers is undeniable, the truth lies in the numbers. Studies reveal that companies have a 60-70% chance of selling to an existing customer compared to a 5-20% chance with a new one. Existing customers have already established a connection with your brand, experienced the value you offer, and understand how your products solve their problems. This pre-existing foundation paves the way for retargeting, a powerful tool to rekindle interest and drive repeat business. ActiveCampaign empowers you to take retargeting to the next level through automation, allowing you to deliver personalized messages that resonate deeply with your customer base. Why Retarget Existing Customers? Imagine the difference between building a house from scratch and renovating an existing one. When you target new customers, you're essentially building a house from the ground up, laying the foundation of trust and brand awareness. However, with existing customers, the groundwork has already been laid. They've experienced your brand firsthand and understand the quality and value you provide. Retargeting allows you to capitalize on this established relationship, building stronger connections and customer loyalty. The Power of Retargeting with Email Marketing Email marketing becomes your secret weapon for re-engaging previous customers. A study by ActiveCampaign highlights the effectiveness of email marketing, with 28% of respondents citing business emails as the primary reason for repeat purchases. By leveraging this powerful tool, you can personalize messages and promotions,...

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### Unlocking Advertising Success: A Comprehensive Guide to Campaign Targeting Methods

> Explore the intricacies of ad targeting with our guide on automatic, manual, and negative targeting methods. Boost your ROI today.

- Published: 2024-05-10
- Modified: 2024-05-10
- URL: https://premierecreative.com/blog/ad-targeting-methods/
- Categories: Digital Marketing, Paid Advertising
- Tags: A/B Testing, Ad Targeting, Advertising Cost of Sales (ACOS), Automatic Targeting, Branded Keywords, Keywords, Manual Targeting, Negative Targeting, Return on Investment (ROI)

In the dynamic realm of digital advertising, precision is crucial. Every click, every impression, and every conversion count towards the ultimate goal of driving revenue and growth. This blog will dive into the complexities of campaign targeting methods, exploring various forms, best practices, and strategic applications to empower advertisers to navigate the digital landscape with confidence. Understanding Ad Targeting Targeting is the way of defining the audiences you wish to engage with your advertisements. Whether its reaching potential customers searching for specific products or broadening brand exposure across diverse demographics, effective targeting lays the foundation for campaign success. There are three sponsored ad targeting options: Automatic Targeting: This option utilizes algorithms to automatically target keywords and products that align with your advertisement. It's ideal for advertisers seeking to explore new markets or expand their reach beyond traditional boundaries. Manual Targeting: In contrast, manual targeting empowers advertisers to handpick specific keywords or products to target. This method offers greater control and precision, making it suitable for experienced advertisers with clear objectives in mind. Negative Targeting: Negative targeting allows advertisers to exclude specific keywords, products, or brands from their campaigns. By filtering out irrelevant or underperforming elements, advertisers can optimize their ad spend and enhance campaign efficiency. Automatic vs. Manual Targeting: Choosing the Right Approach Determining whether to opt for automatic or manual targeting hinges on various factors, including experience level, campaign objectives, and budget constraints. Automatic Targeting: Ideal for advertisers with limited targeting experience or those venturing into new markets. This...

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### Unveiling LinkedIn Engagement & Posting Secrets: A Data-Driven Guide to Success

> Explore proven LinkedIn strategies for maximizing engagement with tips on visuals, videos, polls, and analytics in this insightful guide

- Published: 2024-05-06
- Modified: 2024-04-25
- URL: https://premierecreative.com/blog/linkedin-engagement-posting-secrets/
- Categories: Content Marketing, Digital Marketing, Social Media
- Tags: Brand Building, LinkedIn, LinkedIn Polls, Social Media Agency, Social Media Trends

LinkedIn has become a powerful platform for professionals to connect, share knowledge, and build their brands. But with so much content vying for attention, how can you ensure your voice cuts through the noise and resonates with your audience? A recent study, conducted by Socialinsider, offers valuable insights into the types of content that generate the most engagement, shares, and impressions on LinkedIn. This blog will unpack these findings and explore different strategies to elevate your LinkedIn presence. Visual Storytelling with Multi-Image Posts Multi-image postings proved to be successful amongst all interactions, according to a Socialinsider analysis. These articles regularly do better than other content types since they can feature several images in a single share. This demonstrates how visual storytelling is becoming increasingly significant on LinkedIn. Text gets divided up, readability is improved, and attention is rapidly drawn to images. Think about sharing infographics, product demonstrations, or behind-the-scenes looks at your company culture using multi-image posts. Leveraging Video for Maximum Impact While multi-image posts lead the pack in engagement, video content takes the spotlight when it comes to shareability. Videos have a natural ability to captivate audiences and are a powerful tool for condensing complicated ideas. Video content can help you reach a wider audience and increase brand awareness on LinkedIn, whether you're sharing an employee testimonial, a product explainer, or a thought leadership article. LinkedIn Polls: Spark Conversations and Generate Impressions People crave a platform to share their opinions, and LinkedIn data confirms this. The Socialinsider study found...

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### The Basics of Email Marketing

> Unlock the secrets of effective email marketing with our guide. Discover myths, design commandments, and tips to boost conversions.

- Published: 2024-05-01
- Modified: 2024-08-26
- URL: https://premierecreative.com/blog/email-marketing-basics/
- Categories: Content Marketing, Digital Marketing, Email Marketing
- Tags: Brand Building, Conversion Rate Optimization, Email Automations, Email Marketing Agency, Email Subject Lines, Mobile Responsive Design

Imagine this: You've just made a purchase or casually browsed through a website, and the next thing you know, your inbox is greeted with a carefully curated email from the brand. This isn't a coincidence. From the moment you share your name and email, you've stepped into the world of personalized email marketing—a realm where each message isn't merely an ad but a strategic piece of a larger marketing mosaic. Understanding the art and science behind these emails isn't just beneficial; it's essential in today's digital age. Welcome to the indispensable universe of email marketing. And don't worry, we're here with some basic tips to empower your email marketing efforts and help you harness its full potential. Common Myths About Email Marketing While many of us believe we understand the ins and outs of how companies craft and dispatch their emails, the reality is that the effectiveness of an email campaign hinges on a multitude of nuanced factors. Misunderstandings about what elevates an email from good to great can lead to missed opportunities and strategies that fall flat. Below, we'll debunk some of the most pervasive myths surrounding email marketing, shedding light on the realities that govern successful email engagement and conversion. Visuals Can Hinder Success: Many people have a misconception that the fancier the email is, the better the marketing email serves its purpose. While the design and format of the email are significant in attracting customers, aesthetics is not the most essential part of the email. More is...

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### How AI Will Shape PPC Advertising in 2024 and Beyond

> Learn how AI is transforming PPC advertising in 2024, boosting efficiency, precision, and ROI for unparalleled campaign success.

- Published: 2024-04-23
- Modified: 2024-04-23
- URL: https://premierecreative.com/blog/ai-ppc-advertising/
- Categories: Digital Marketing, Paid Advertising
- Tags: A/B Testing, Artificial Intelligence (AI), Audience Targeting, Keywords, Marketing Trends, PPC Agency

As we speed through 2024, we keep witnessing a monumental transformation in Pay-Per-Click (PPC) advertising. This shift signifies a critical departure from conventional methodologies, steering towards a more sophisticated and intelligent paradigm. The driving force behind this profound shift? Artificial Intelligence (AI). AI isn’t just altering the mechanics of PPC; it's redefining its very essence, integrating unprecedented levels of precision, efficiency, and effectiveness into advertising campaigns. This evolution reflects a broader trend in digital marketing, where innovation and adaptability are key to harnessing the potential of new technologies. AI's integration into PPC advertising exemplifies how strategic innovation can propel the industry into new frontiers, offering businesses unparalleled opportunities to connect with their audience in ways that were once unimaginable. As we continue to explore the capabilities of AI, it's clear that the landscape of digital marketing will continue to grow, shaped by the transformative power of intelligent technology. Using AI in Audience Targeting Gone are the days when audience targeting was a game of educated guesses. Artificial Intelligence quickly ushered in an era of precision and efficiency, making it possible to identify potential customers through comprehensive data analysis. The impact? A monumental increase in click-through rates by up to 50% and conversion rates by 30%, alongside a 40% boost in ROI. This isn't just promising; it's a game-changer, ensuring that every ad reaches its intended audience with unparalleled accuracy. Bid Optimization: The AI Edge Bid management, a critical aspect of PPC advertising, has been completely overhauled by AI. By analyzing...

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### Maximize Your Business Potential with Amazon Bids and Budgets

> Explore Amazon's self-service advertising solutions to boost sales. Learn about Sponsored Products, Brands, Display, and strategic budgeting.

- Published: 2024-04-19
- Modified: 2024-05-14
- URL: https://premierecreative.com/blog/amazon-bids-budgets/
- Categories: Amazon Marketing, Digital Marketing, Paid Advertising
- Tags: Ad Budgets & Bids, Amazon Advertising, Amazon Agency, Self-Service Solutions, Sponsored Brands, Sponsored Display, Sponsored Products

In today's competitive market, visibility is key to driving sales and ensuring the success of your business. With millions of shoppers using Amazon daily, the platform provides a valuable opportunity to showcase your products to a vast and diverse audience. Whether you're a small independent seller or a large corporation, or a 1P or 3P seller, Amazon's self-service solutions level the playing field, allowing businesses of all sizes to compete effectively in the digital marketplace. This blog will dive into the comprehensive world of self-service advertising solutions offered by Amazon. From amplifying visibility to refining budgeting strategies, we'll explore how these tools empower businesses to thrive in today's competitive market. Self Service Solutions for Your Business Amazon Sponsored Products: One of the fundamental pillars of Amazon's advertising suite is Sponsored Products. This feature allows you to target potential customers based on keywords or specific products, significantly increasing the visibility of your offerings. These ads seamlessly integrate into shopping results and product detail pages, effectively driving consideration and sales. Amazon Sponsored Brands: For businesses looking to establish and strengthen their brand identity, Sponsored Brands offer a customizable, cost-per-click solution. These ads go beyond product promotion, enabling you to tell your brand story through rich creatives. With options like product collections, store spotlights, and video formats, you can engage customers while showcasing your unique value proposition. Amazon Sponsored Display: Sponsored Display takes your advertising efforts a step further by generating display ads that showcase your products both on and off Amazon. This...

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### 7 Content Marketing Trends to Follow in 2024

> Discover the top 7 content marketing trends for 2024, including AI integration, personal branding, podcasts, and more to boost your strategy.

- Published: 2024-04-15
- Modified: 2024-10-03
- URL: https://premierecreative.com/blog/content-marketing-trends-2024/
- Categories: Content Marketing, Digital Marketing, Search Engine Optimization
- Tags: Artificial Intelligence (AI), Brand Building, Instagram, Keywords, Marketing Trends, Podcasts, TikTok, User-Generated Content (UGC), YouTube

Everyone has a story to tell, even in the marketing field. That is why content creation is the key to opening the horizons of endless opportunities and achieving high goals. Every brand and company are utilizing content marketing to attract more customers, and you should too! This blog will delve deeper into these seven current content trends and explain how to adapt to the digitalized world of storytelling. 1) Quality Over Quantity Being consistent with content creating and updating is important, however, it is also crucial to not overlook the quality of the content you are presenting to current and future audiences. Instead of uploading repeatable, or content with little to nothing to grab on, try to reach the customer’s needs by creating helpful, reliable, and people-friendly content. Utilize subject matter expert (SME) interviews to address the customer’s concerns and build a valuable data foundation. Work on readability and clarity in the language while also providing a visual experience. 2) Encourage Personal Branding of Employees A company fully supporting its employees is a company that will continue to thrive in the marketplace. Promote a culture of personal branding for employees to be the best ambassadors of your company. Develop certain guidelines and create the foundation for a transparent system for your employees to follow. Your employees will feel more encouraged and comfortable in creating the best quality and entertaining content for the world to see. 3) Utilize AI Technology The tools AI offers are too good to resist. Instead of...

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### How to Use Social Media to Outplay Your Competition & Win New Customers

> Learn how to use social media to outplay your competition and win new customers. Discover expert strategies for your favorite platforms.

- Published: 2024-04-10
- Modified: 2024-04-10
- URL: https://premierecreative.com/blog/social-media-competition/
- Categories: Digital Marketing, Social Media
- Tags: Brand Building, Facebook, Instagram, LinkedIn, Snapchat, Social Media Agency, Social Media Trends, TikTok, Twitter

It's common knowledge that social media holds a significant chunk of our daily routines nationwide. The typical American adult invests roughly 2 hours and 25 minutes per day on various social platforms, a figure likely on the rise. Consequently, businesses and advertisers are increasingly directing their efforts towards these platforms to reach both existing and potential consumers. With an abundance of brands vying for our attention, it's noteworthy that 80% of individuals are actively engaging with marketing content, often without a specific purchase intent. Notably, 70% of companies that have strategically invested in social media marketing have observed favorable outcomes. With so many people getting social on the web, how can you outdo your competition and enjoy an influx of new customers? Let’s break it down platform by platform. The Journey of a Modern Social Media Consumer Not many people are going to purchase products in-store or without any background information from Google search. The modern consumer will go through a more sophisticated and complex journey of spending their hard-earned money wisely. Trigger Event: Whether it is a thought process of the need to buy a certain product, a simple scroll on Instagram, or a friend suggesting a well-performing product, there has to be a stimulus that activates your purchase necessity. Investigation: Most consumers with internet access will then look for more information about a few products they have in mind. Just type in the keywords and all the information can be found on display from their website or from...

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### Mastering Google 5-Star Ratings for Multi-Location Restaurants

> Unlock the secrets to Google 5-star ratings! Elevate your restaurant's online presence, master local SEO, and engage customers for growth.

- Published: 2024-04-01
- Modified: 2024-10-03
- URL: https://premierecreative.com/blog/google-5-star-ratings/
- Categories: Content Marketing, Digital Marketing, Search Engine Optimization
- Tags: Audience Targeting, Brand Building, Google, Google Business Profile, Google My Business, SEO Agency

Unlock the secrets to achieving Google 5-star ratings for your multi-location restaurant! Google Business Profile gives multi-location restaurants all the tools to succeed at every location. Create a free profile and discover strategies to boost your business’s online reputation. This blog will delve into how to leverage data insights, enhance online visibility, manage local SEO, optimize search engine listings, and improve online review responses. Let's elevate your customer experience and drive growth together! Why Shift Your Focus to Google? Google dominates the search market, capturing a staggering 93% of searches. Research shows that consumers trust businesses with verified Google Business Profile listings, with twice as many considering them reputable. A 2021 study revealed that over half of consumers viewed restaurant menus online, and 45% sought out location, hours, or directions. Key Local Ranking Factors Understanding the local ranking factors in your business’s area is crucial for success. Let's delve deeper into the critical components that shape your online visibility: Personalization (5%): Personalization factors consider individual user search histories, keywords, and unique queries. Google analyzes user behavior, making it imperative for businesses to understand and adapt to their target audience's preferences. Behavioral Signals (7%): Behavioral signals encompass various user interactions, including click-through rates, mobile clicks to call, and check-ins. These signals indicate user engagement and satisfaction with search results, influencing rankings based on relevance and user experience. Review Signals (17%): Reviews play a pivotal role in establishing trust and credibility. Factors such as review quantity, review velocity, and review diversity contribute...

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### Social Media Trends to Watch Out For in 2024!

> Stay ahead in 2024 with our expert social media marketing insights! Let's make this year your absolute best on social media!

- Published: 2024-03-21
- Modified: 2024-04-03
- URL: https://premierecreative.com/blog/social-media-trends-2024/
- Categories: Digital Marketing, Social Media
- Tags: Audience Targeting, Augmented Reality (AR), Ephemeral Content, Mobile Marketing, Snapchat, Social Media Agency, Social Media Trends, TikTok, User-Generated Content (UGC), Video Marketing

Greetings, social media enthusiasts and marketers! As we dive into 2024, it's crucial to stay ahead of the competition in the dynamic social media marketing landscape. With platforms like Snapchat leading the charge, we can anticipate exciting trends and innovations on the horizon. In this blog, we'll explore these innovations, backed by the latest insights from WordStream, and peppered with our unique insights and statistics. Get ready for expert tips that’ll help you amplify your existing social media marketing strategy! The State of Social Media in 2024 The Rise of Authentic Engagement: In 2024, we're seeing a significant shift towards genuine, feel-good content. Platforms like Snapchat are emphasizing content that's not just visually appealing, but also emotionally resonant. With 319 million daily active users and a penchant for light-hearted, silly content, Snapchat exemplifies this trend. Location-Based Marketing Takes Center Stage: Snapchat's focus on location-based marketing is a game-changer. Businesses can now target audiences with precision, ensuring that their marketing efforts are not just seen but felt in the context of the viewer's immediate environment. Ephemeral Content Continues to Rule: The transient nature of content on platforms like Snapchat and Instagram stories encourages more frequent and casual interactions, with users opening Snapchat 30 times per day. This shift calls for a strategy that's agile, fresh, and constantly evolving. How to Adapt to These New Social Media Trends Embrace User-Generated Content: In 2024, authenticity reigns supreme. Encourage your audience to create content that resonates with their experiences. User-generated content not only increases...

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### Boosting Sales & Brand Visibility with Amazon Sponsored Display Ads

> Elevate your brand with Amazon Sponsored Display Ads. Precision targeting, cost-effective CPC model, and real-time bidding for results.

- Published: 2024-03-11
- Modified: 2024-03-11
- URL: https://premierecreative.com/blog/amazon-sponsored-display-ads/
- Categories: Amazon Marketing, Digital Marketing, Paid Advertising
- Tags: Amazon Agency, Amazon Sponsored Display Ads, Audience Targeting, Cost-Per-Click (CPC), Video Ads

Amidst the dynamic landscape of digital marketing, Amazon Sponsored Display Ads continue to emerge as a powerful force for individuals such as sellers, vendors, and agencies seeking to elevate their online presence and drive sales on the marketplace titan. This guide is like your trusty sidekick, taking you on a journey into the nitty-gritty of Amazon Sponsored Display Ads. We'll be unraveling the perks, breaking down how they work, and sharing some savvy strategies to make the most out of these bad boys. Think of it as your go-to manual for not just keeping up but acing the digital advertising game in this fast-paced online arena. Understanding the Basics of Amazon Sponsored Display Ads Amazon's Sponsored Display Ads, once known as "Product Display Ads," recently underwent a transformative evolution, morphing into a dynamic and versatile remarketing advertising solution. Crafted by the minds at Amazon, these ads are a strategic tool empowering advertisers to forge connections with audiences that matter, spanning both the realms of Amazon itself and the broader digital landscape. Their precision targeting zeroes in on customers who have ventured into the realms of similar products, explored related search terms, or even made purchases from the very advertiser crafting the narrative. The Evolution of Display Advertising on Amazon Display advertising, often synonymous with banner ads, has grown beyond its traditional form. While the terms "banner ads" and "display ads" were once used interchangeably, the evolution of display advertising has paved the way for more diverse and dynamic formats. Today,...

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### Expert Strategies for Business Growth on TikTok

> Unlock the power of TikTok marketing! Dive into authentic strategies, balance organic and paid approaches, and master shoppable videos.

- Published: 2024-03-01
- Modified: 2024-03-11
- URL: https://premierecreative.com/blog/expert-tiktok-strategies/
- Categories: Digital Marketing, Social Media
- Tags: Audience Targeting, Social Media Agency, Social Media Trends, TikTok

Hey there, trendsetters! Welcome to the dazzling world of TikTok, the digital playground that's rewriting the rules of social media engagement! Consider this: over a billion people, from energetic teens to savvy millennials, scrolling, swiping, and tapping their way through an endless stream of creativity. That's TikTok for you – a buzzing beehive of potential customers waiting to discover your brand. Now, you might be thinking, "That's cool, but how do I make my mark in this vast TikTok universe? " Fear not! We're about to embark on an exciting journey through the twists and turns of TikTok marketing. Imagine grabbing the spotlight in a world where a quirky dance, a catchy jingle, or a heartfelt story can skyrocket your brand's visibility overnight. It's a place where authenticity reigns supreme, and the unconventional becomes the trend. So, buckle up, and let's dive into the vibrant, fast-paced world of TikTok. We're not just talking about random posts here and there; we're strategizing, we're planning, we're creating content that resonates and connects. Whether you're a startup finding your feet or a seasoned brand ready for a digital makeover, TikTok's dynamic platform is your golden ticket to a world of engagement, visibility, and yes, tons of fun. Understanding TikTok’s Audience Authenticity matters! 71% of TikTok users vibe with the content so much that they feel it's more genuine than what they see on other platforms. That's a big deal! Now, let's sprinkle in some mind-blowing stats. Did you know that a whopping 44% of...

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### Revolutionizing Email Marketing Through Artificial Intelligence

> Discover how AI transforms email marketing into tailored experiences. Learn about personalization, dynamic content, and enhanced impact.

- Published: 2024-02-21
- Modified: 2024-10-03
- URL: https://premierecreative.com/blog/ai-email-marketing/
- Categories: Digital Marketing, Email Marketing
- Tags: Artificial Intelligence (AI), Email Automations, Email Subject Lines

Amidst the dynamic terrain of digital marketing, email stands as a resilient conduit for businesses to connect with their audience. Yet, the conventional strategy of deploying generic, one-size-fits-all email campaigns is waning in effectiveness within today's fiercely competitive inboxes. Here steps in Artificial Intelligence (AI), an influential catalyst reshaping the landscape of email marketing. This in-depth analysis immerses into the transformative influence of AI on email marketing, spotlighting its impact on personalization, dynamic content, and its pivotal role in propelling engagement and conversions. How AI Transforms Email Marketing into Tailored Experiences In the not-so-distant past, email marketing relied heavily on mass email blasts, often resulting in lackluster open rates and engagement. AI emerges as the game-changer by introducing a personalized touch to every facet of the email experience. From subject lines to content, send times to offers, AI empowers businesses to create tailored campaigns that resonate with individual recipients. Predictive analytics play a crucial role, analyzing customer data to identify patterns, preferences, and behaviors. For instance, an e-commerce apparel retailer can leverage AI to segment customers based on their purchase history and demographics, leading to hyper-personalized email campaigns that significantly enhance the likelihood of clicks, purchases, and brand loyalty. Dynamic Content in Real-Time Personalization extends beyond mere address-by-name tactics. AI enables businesses to create dynamic email content that adapts to each recipient's unique context and preferences in real-time. This dynamic approach ensures that each email recipient receives a customized version of the same campaign, with content that aligns with their...

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### A Quick Look into Amazon Streaming TV Ads 

> Reach new audiences with Amazon's streaming TV ads. Non-skippable, full-screen video ads on prime content. Learn more in our blog!

- Published: 2024-02-15
- Modified: 2024-02-28
- URL: https://premierecreative.com/blog/amazon-streaming-tv-ads/
- Categories: Amazon Marketing, Digital Marketing, Paid Advertising
- Tags: Amazon Advertising, Audience Targeting, OTT Advertising, Streaming TV Ads, Video Ads

Picture an advertisement for your business, in the commercial breaks of prime-time Thursday night football. Such a scenario sounds like a dream to any company, as entertainment from the gridiron attracts hundreds of thousands of viewers. Amazon, known for its promotion and streaming of Thursday night football, and other popular TV & movie selections, sells streaming ads for businesses to purchase. Reach a whole new world of customers through Amazon streaming TV ads. STV ads fall under an array of video ads that Amazon offers for companies. Read on to learn about what a streaming TV ad is, where it appears, and the benefits these ads provide businesses. The Basics: Defining Amazon’s Streaming TV Ad Service Streaming TV ads are typically full-screen, non-skippable video ads that appear before, during, or after streaming content like TV shows and movies. They surface across platforms that can play content like desktops, mobile devices, and connected “smart” TV environments. Most of these services are streamed through television. Video ads, including streaming TV ads, are available for brands, vendors, sellers, and agencies to purchase across North America. Businesses can buy video ads whether or not they sell products on Amazon. OTT ads, also known as streaming TV ads, refer to the advertisements delivered to viewers within this video content. OTT, or streaming TV, ads offer an opportunity for advertisers to reach new audiences at scale as more viewers lean into streaming video content in lieu of traditional cable and broadcast TV. Keeping Up Appearances with STV...

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### Amazon's Branded Tailored Audiences: Redefining Email Marketing for Sellers

> Maximize your Amazon sales with targeted email campaigns using Amazon's Branded Tailored Audiences. Drive engagement & boost conversions now!

- Published: 2024-02-09
- Modified: 2024-10-03
- URL: https://premierecreative.com/blog/amazon-branded-tailored-audiences/
- Categories: Amazon Marketing, Digital Marketing, eCommerce Marketing, Email Marketing
- Tags: Amazon Seller Central, Brand Building, Branded Tailored Audiences, Cart Abandonment Emails, Conversion Rate Optimization, Email Subject Lines

In 1978, Digital Equipment Corporation sent out the first mass marketing email to 400 potential clients, resulting in $13 million in sales. For the past 45 years, inboxes all over the world have been inundated with strategic email marketing campaigns to help drive sales and engagement. Amazon has reinvigorated the oldest form of digital marketing with their branded tailored audiences tool for sellers, which brings the audience and the metrics for success to Seller Central. Navigating Amazon's Branded Tailored Audiences for Effective Email Campaigns The most difficult aspects of traditional email marketing involve cultivating an email list, measuring metrics for success, and writing engaging copy that pulls your audience down the sales funnel. Amazon email marketing works differently by integrating all these steps into one location: Amazon Seller Central. Amazon builds your email list by identifying the exact audience that is most likely to purchase the product, meaning you are no longer wasting time and money sending emails to an audience who is not likely to engage. Amazon does this by building an email list that consists of brand followers, as well as recent, repeat, and high-spend customers of your products. Not only does this lead to more sales, but it also drives brand engagement and identity, which is often lost through the distant distribution of e-commerce. However, the original list of available audiences confined sellers to a narrow set of restrictions and potential customers. Amazon has recently announced that they will be adding five more audiences to the list...

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### How to Boost Traffic, Revenue, and Reputation Using FAQ Pages

> Your Guide to FAQs and SEO. Stay ahead of Google's latest updates and enhance user experience while improving your site's visibility

- Published: 2024-02-08
- Modified: 2024-10-03
- URL: https://premierecreative.com/blog/faq-seo-benefits/
- Categories: Content Marketing, Digital Marketing, Search Engine Optimization
- Tags: Frequently Asked Questions (FAQ), People Also Ask (PAA), Questions & Answers (Q&A)

Given the dynamic nature of digital marketing, staying ahead of SEO (Search Engine Optimization) trends is crucial. With Google's recent helpful content update, the game has changed, steering towards more meaningful, user-focused content. This blog post delves into leveraging AI-driven SEO, not only to adapt to these changes, but to thrive, increasing your website's traffic, revenue, and online reputation. One of the most effective yet often overlooked strategies is integrating a comprehensive Frequently Asked Questions (FAQ) section on your website. This post explores how a well-executed Q&A can significantly boost your website’s traffic, revenue, and online reputation. Google's Helpful Content Update: The landscape of Google Search is shifting. The latest update prioritizes real-time question and answer formats. Gone are the days of relying solely on long-form content, technical SEO intricacies, and backlinks. Now, the focus is on addressing actual shopper queries, providing a direct route to top search rankings. Leveraging Customer Reviews: Uniformity in review scores across the internet, especially on Google, is vital. Strive for high product reviews and seller ratings and showcase these prominently on your product pages. This not only improves SEO but also builds trust with potential customers. What is an FAQ Section? An FAQ section is a dedicated part of a website or social media profile where businesses answer common or specific questions asked by their audience. This interactive format can take various forms, including Q&A (Questions & Answers) pages, community forums, or live Q&A sessions. It serves multiple purposes: addressing customer inquiries, providing in-depth...

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### Amazon Verified Agency Partners: Elevating Your Advertising Success

> What is an Amazon Verified Agency Partner and why should you partner with one? Learn about them in our latest blog!

- Published: 2024-02-05
- Modified: 2024-02-28
- URL: https://premierecreative.com/blog/amazon-verified-agency-partners/
- Categories: Amazon Marketing, Digital Marketing, Paid Advertising
- Tags: Amazon Ads Partner Network, Amazon Advertising

Step into the dynamic realm of Amazon Ads Partner Network, where expertise and innovation thrive to propel businesses to new heights in the competitive Amazon advertising landscape. In this comprehensive exploration, we will unveil the core aspects of the Partner Network, shedding light on its profound significance, the myriad of benefits, and the essential considerations that deserve attention when choosing to partner with Amazon through this network. Verified and Advanced Partner Status: A Badge of Excellence Amazon awards verified and advanced partner status badges to partners demonstrating exceptional expertise, active engagement with Amazon Ads, and a track record of delivering substantial growth for advertisers. These badges serve as a testament to an agency's prowess and commitment, distinguishing them as trusted collaborators within the Amazon advertising ecosystem. The Prestige of Verified Partner Status Elevating beyond standard partnership, achieving verified or advanced partner status within the Amazon Ads Partner Network comes with a host of extra benefits. These privileges include access to exclusive Amazon beta programs, personalized training on cutting-edge campaign strategies, and insights into new product releases. The partner status also opens the door to participate in the esteemed Amazon Ads Partner Awards, recognizing excellence in the field. Perhaps most notably, it provides an enhanced listing in the Amazon Ads Partner Directory, solidifying an agency's credibility and visibility. The Strategic Edge: Benefits of an Amazon Verified Agency Partner Collaborating with an Amazon Verified Agency Partner transcends a mere business transaction—it is an investment in success. These agencies bring a wealth of...

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### Amazon Advertising Comparison: A Detailed Analysis of Sponsored Products, Sponsored Brands, and Sponsored Display

> Explore the power of Amazon advertising with Sponsored Products, Brands, and Display Ads. Learn to boost sales and brand presence.

- Published: 2024-02-01
- Modified: 2024-02-28
- URL: https://premierecreative.com/blog/amazon-ad-comparison/
- Categories: Amazon Marketing, Digital Marketing, eCommerce Marketing, Paid Advertising
- Tags: Amazon, Amazon Brand Registry, Audience Targeting, Brand Building, Sponsored Brands, Sponsored Display, Sponsored Products

Unleashing a spectrum of potent advertising platforms, Amazon provides a playground of possibilities for brands and sellers eager to amplify their online footprint. Navigating this terrain demands skill, especially when delving into the realms of Sponsored Products, Sponsored Brands, and Sponsored Display – Amazon's trifecta of advertising prowess. In this blog, we’ll unravel their unique advantages, functions, and optimal applications. It's not just about boosting sales; it's about strategically positioning your brand amidst the bustling digital landscape. Let's delve deep, decode the intricacies, and harness the full might of Amazon's advertising prowess together! Amazon Sponsored Product Ads Sponsored Products are truly a cornerstone of Amazon's advertising suite, offering a robust way for sellers to promote individual products directly within Amazon's expanding marketplace. Many sellers, particularly those who are unfamiliar with Amazon's advertising environment, prefer to use these ads because they are quick and simple to make. Let’s explore Amazon Sponsored Product Ads a bit further. Key Features and Benefits Targeted Product Promotion: Sponsored Products ads are intricately linked to specific ASINs in your inventory, appearing alongside search results and on product pages. This targeted approach means that your ads display to customers who are already looking for products like yours. Automatic Targeting: A standout feature of Sponsored Products is their automatic targeting capability. This means that Amazon's algorithms will identify and target relevant customer searches, reducing the need for extensive keyword research. Ease Functionality: Setting up these ads is rather straightforward. You generate them directly from your existing product listings,...

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### Understanding Amazon Sponsored Brand Video Ads 

> Maximize Amazon's potential with Sponsored Brand Video Ads. Craft engaging campaigns, elevate brand awareness, and drive conversions.

- Published: 2024-01-22
- Modified: 2024-03-25
- URL: https://premierecreative.com/blog/amazon-sponsored-brand-video-ads/
- Categories: Amazon Marketing, Digital Marketing, eCommerce Marketing, Paid Advertising
- Tags: Amazon Ads Partner Network, Amazon Advertising, Amazon Agency, Amazon Brand Registry, Amazon Seller Central, Amazon Sponsored Brand Video Ads, Brand Building, Video Ads

In a world where attention spans are fleeting and visual content reigns supreme, these video ads have emerged as a powerful tool for brands to captivate audiences and drive engagement on the world's largest online marketplace. Amazon-sponsored video ads create the opportunity to engage with consumers, in a way that makes your business memorable. In this guide, we'll explore the nature of an Amazon sponsored brands video ad, delve into its advantages for your business, and provide tips for crafting an optimal ad that leaves viewers with a strong awareness of your brand! Unveiling the Power of Amazon Sponsored Brand Video Ads Sponsored brand video ads on Amazon create an opportunity for a business to truly engage with its target audience on a popular platform.  Video ads arrest our eyes through their presence on Amazon product pages.  While shoppers browse search results, the ad format increases clickthrough rate and conversions. These videos are embedded around related product listings when a customer begins their search. Propel Your Business with Amazon Sponsored Brand Video Ads Sponsored brand videos help customers discover your products and brand as they shop on Amazon.  If you shop on Amazon yourself, you have likely noticed these videos play along with your product search. Utilizing a sponsored brand video does not require an extravagant film set or special effects. The simple video setup also saves your business money, compared to larger-scale video advertisements.  These sponsored videos are usually quite short in length, about a max of 30 seconds, as they play on...

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### Navigating Amazon A+ Content Effectively 

> Unlock the potential of Amazon A+ Content for your brand with our comprehensive guide.Elevate your brand image and increase sales.

- Published: 2024-01-15
- Modified: 2024-01-15
- URL: https://premierecreative.com/blog/amazon-a-plus-content/
- Categories: Amazon Marketing, Digital Marketing, eCommerce Marketing
- Tags: A/B Testing, Amazon A+ Content, Brand Building, Branded Keywords, Keywords, User Experience (UX)

Utilizing rich and engaging material, Amazon A+ Content allows customers a glance into your brand vision in a unique way. The exclusive blend of written and visual content capabilities intrigues shoppers and can lead to increased sales by 3-10%. However, the myriad of A+ Content can be overwhelming, especially when looking at the best ways to integrate the service with preexisting Amazon functionalities. This guide will delve into the different types of content being offered by A+ Content, explore three tips and tricks to getting the most out of the service, and examine advanced strategies for enhancing A+ Content. Weaving Your Brand Narrative From product comparison charts to image carousels and everything in between, the design elements work together to tell the story of your brand. Each design element seamlessly integrates itself into the product page, pulling consumers in with each scroll. Brand story allows sellers to cohesively weave the threads of their brand image throughout all their product pages. Upload logos, images, and links to your Amazon store through this feature, and these items will be spread across all indicated ASINs. Amazon A+ Content offers two plans: basic and premium. Any registered brand owner has free access to the basic plan, which includes enhanced product imagery and brand story functionalities. The premium plan places a heavier emphasis on interactive features, such as the Q&A module that displays commonly asked questions and professionally crafted answers. Other interactive features include video modules, hotspot modules, image carousels, and enhanced comparative tables. Since...

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### Mastering Amazon Coupons:  A Comprehensive Guide for Sellers 

> Revolutionize your Amazon strategy with Premiere Creative's expert insights on mastering Amazon Coupons. Dial (973) 346-8100 today!

- Published: 2024-01-08
- Modified: 2024-01-08
- URL: https://premierecreative.com/blog/amazon-coupons/
- Categories: Amazon Marketing, Digital Marketing, eCommerce Marketing
- Tags: Amazon Coupons, Amazon Seller Central, Online Discounts & Deals

Step into the dynamic realm of eCommerce, a fiercely competitive landscape where Amazon sellers relentlessly pursue success. Introducing Amazon Coupons. These dynamic promotional tools wield the power to not just influence consumer behavior but to reshape it entirely, elevating sellers to new heights of visibility and turbocharging their sales. Prepare to embark on a journey through the intricacies of Amazon Coupons with our comprehensive guide, where we unveil the secrets, navigate the pros and cons, delve into enrollment nuances, and unveil expert strategies to not just boost sales but to redefine the very concept of return on investment (ROI). Are you ready to revolutionize your Amazon strategy? The Challenges of Amazon Selling Selling on Amazon introduces unique challenges, notably the limited control over promotional plans. Amazon's control over lightning deals and daily deals can frustrate sellers looking to manage excess inventory or accelerate new product launches. In this landscape, coupons emerge as a rare seller-controlled lever, providing a swift and impactful means to influence performance. How Amazon Coupons Drive Click Through Rates (CTR) Coupons prove to be a formidable driver of sales performance, significantly impacting metrics like click-through rate (CTR). Achieve a 300+ basis point improvement in CTR by creating a green badge on search results pages that captures customer attention and directs them to your listing. The importance of boosting CTR lies in its role in increasing total traffic, potentially leading to a surge in organic traffic. Improved CTR correlates with lower CPCs, crucial for maintaining low advertising costs...

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### The Future of PPC Advertising: Key Trends to Watch in 2024

> Get ahead in 2024 with the top PPC trends shaping the digital landscape. Unlock new opportunities and boost your marketing success.

- Published: 2024-01-01
- Modified: 2023-12-27
- URL: https://premierecreative.com/blog/ppc-trends-2024/
- Categories: Digital Marketing, Paid Advertising, Search Engine Optimization
- Tags: A/B Testing, Artificial Intelligence (AI), Attribution Models, Data-Driven Attribution, Keywords, Long-Tail Keywords, Mobile Marketing, Multi-Touch Attribution, Voice Search

Pay-Per-Click (PPC) advertising quickly became paramount in digital marketing strategies, enabling businesses to reach their target audiences and generate valuable traffic, leads, and sales. Factors such as consumer behaviors, technological advancements, and industry shifts can significantly influence how we run PPC campaigns. By comprehending and adapting to these latest trends, businesses can keep their PPC campaigns impactful, resulting in improved outcomes. Let's delve into the key trends that will shape the future of PPC advertising. Join the Voice Search Revolution Our browsing habits changed, and voice search stands at the forefront of this revolution. The growing popularity of voice-enabled devices, such as smartphones, smart speakers, and virtual assistants, made voice search more prevalent, and we expect more growth throughout 2024. Voice search presents a convenient and hands-free alternative to traditional text-based search methods. Users can effortlessly express their query keywords, and AI-powered virtual assistants like Siri, Google Assistant, or Amazon's Alexa will promptly provide immediate responses. In 2024, digital marketers should focus on optimizing PPC campaigns for voice search to capture the expanding audience embracing this technology. When users engage with voice assistants, they tend to ask questions in a conversational manner, employing long-tail keywords and natural language. Consequently, traditional keyword strategies may require adaptation to accommodate these evolving patterns. Thus, businesses should focus on Voice Search by deploying the following strategies: Integrate Long-Tail Keywords: These keywords mimic the conversational style of voice search queries, increasing the chances of matching user queries and appearing in relevant voice search results. Provide...

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### How to Boost Your Online Sales with Affiliate Marketing

> Increase online sales with affiliate marketing. Learn proven strategies to harness the power of partnerships and drive revenue growth.

- Published: 2023-12-21
- Modified: 2023-12-28
- URL: https://premierecreative.com/blog/affiliate-marketing/
- Categories: Digital Marketing, Influencer Marketing
- Tags: Affiliate Marketing, Augmented Reality (AR), Brand Building, Micro-Influencers

Businesses seeking innovative and effective strategies to expand their reach, increase sales, and build a loyal customer base may find success through affiliate marketing. The symbiotic nature of affiliate marketing lies in its ability to benefit both parties involved. Merchants gain access to a broader audience and potential customers they may not have reached through traditional advertising methods. On the other hand, affiliates can monetize their content, leverage their influence, and earn commissions without having to manage the complexities of creating and selling products themselves. The Role of Affiliates Affiliates can be individuals, bloggers, content creators, social media influencers, or even entire organizations. What unites them is their passion for the products or services they choose to promote and their ability to connect with a target audience that shares similar interests. Their unique ability to connect with niche audiences and cultivate a sense of trust and authenticity serves as a driving force behind increased online sales. Influencing Purchase Decisions Affiliates hold considerable influence over their audience. As trusted sources of information and recommendations, affiliates possess the power to sway purchase decisions positively. Their firsthand experiences and authentic endorsements of products or services lend credibility to the merchant's offerings, creating a favorable environment for conversions. Expanding Business Reach Affiliates can extend a business's reach far beyond traditional advertising methods. By leveraging their online presence, social media following, or dedicated blog readership, affiliates tap into previously untapped markets, drawing in potential customers from various corners of the internet. Building Customer Loyalty Affiliates...

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### The Amazon Buy Box: A Guide to Skyrocketing Sales

> Master the Amazon Buy Box with expert strategies! From price precision to stellar customer service, elevate your Amazon sales game.

- Published: 2023-12-11
- Modified: 2023-12-11
- URL: https://premierecreative.com/blog/amazon-buy-box/
- Categories: Amazon Marketing, Digital Marketing, eCommerce Marketing
- Tags: Amazon Agency, Amazon Buy Box, Amazon FBA, Amazon Seller Central, Online Reviews

In the vast and ever-expanding realm of eCommerce, mastering the intricacies of the Amazon Buy Box is akin to securing a coveted front-row seat to a blockbuster show. Positioned prominently on product pages, the Amazon Buy Box stands as the virtual stage where most sales unfold. As we embark on this journey, we'll unravel the enigma surrounding the Buy Box algorithm, explore winning strategies to claim your spot, and provide insights into sustaining and maximizing sales post Buy Box victory. Get ready to elevate your Amazon selling game with a strategic approach that navigates the dynamic eCommerce arena with finesse and precision. Understanding the Amazon Buy Box While Amazon's Buy Box algorithm remains a well-kept secret, certain factors (like Amazon’s Buy Box) consistently play a vital role: Price: Being the cheapest isn't the only factor; competitiveness matters. Imagine you're shopping for a popular blender. If one seller offers it for $50 and another for $150, which would you likely choose? Customer Service: Think of this as your seller reputation. If a seller consistently ships late or doesn't respond to customer queries, Amazon may hesitate to showcase them in the Buy Box. Product Availability: Picture this: you need a replacement phone charger urgently. You'd likely opt for a seller who consistently fulfills orders on time rather than one with a spotty track record. Fulfillment Method: Consider Fulfillment by Amazon (FBA) like a VIP pass. FBA sellers get preferential treatment because they provide faster shipping and better customer service. Other Factors: Account...

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### How to Optimize PPC Campaigns with the Right Keywords and Match Types

> Boost PPC success with perfect keywords & match types. Learn expert tips to optimize your campaigns for maximum ROI.

- Published: 2023-12-01
- Modified: 2023-11-29
- URL: https://premierecreative.com/blog/ppc-keyword-match-types/
- Categories: Digital Marketing, Paid Advertising, Search Engine Optimization
- Tags: Broad Match, Broad Match Modifier, Click-Thru-Rates (CTR), Exact Match, Google Ads, Keyword Match Types, Keywords, Long-Tail Keywords, Negative Keywords, Phrase Match, Return on Investment (ROI)

Pay-per-click (PPC) campaigns derive their success from keywords. Just picture this: you've dedicated weeks of meticulous preparation for your latest PPC campaign, but instead of feeling satisfied, you're left puzzled why you did not meet your goal benchmarks. Frustration creeps in as you start questioning what went wrong. As you investigate deeper into the matter, you realize that the Achilles' heel of your PPC campaign was the lack of strategic keyword selection and match type. Keywords serve as the foundation of any effective PPC campaign, allowing businesses to connect with their target audience and optimize their return on investment (ROI). By carefully incorporating chosen keywords into your PPC campaigns, you position your ads in front of potential customers precisely when they express interest. What are the Different PPC Keyword Match Types? In your PPC campaign, keywords act as the entry point; but to steer your advertising efforts, you must grasp the concept of keyword match types. These match types come into play, determining when and how your ads show up as users enter search queries. Advertisers can use this array of match types to fine-tune their campaigns and ensure the right audience sees the most relevant ads. Exact Match Keywords Exact match keywords offer precise targeting for your ads, making them the most specific match type. When you designate a keyword as exact match, your ad will only activate when a user's search query precisely matches the specified keyword or phrase. For instance, if your exact match keyword is "buy...

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### Using Amazon Virtual Bundles to Supercharge Sales

> Learn how to boost sales, enhance brand visibility, and navigate the intricacies of virtual bundles on Amazon. Boost your strategy today!

- Published: 2023-11-16
- Modified: 2023-12-21
- URL: https://premierecreative.com/blog/amazon-virtual-bundles/
- Categories: Amazon Marketing, Digital Marketing, eCommerce Marketing
- Tags: Amazon Advertising, Amazon FBA, Amazon Virtual Bundles, Inventory Management, Online Discounts & Deals, Social Proof

Amazon sellers are perpetually on the lookout for innovative strategies to amplify profits and establish a distinct presence in the highly competitive marketplace. Among the evolving tactics gaining prominence, the strategic use of Amazon Virtual Bundles stands out as a powerful tool for driving sales. Amazon Virtual Bundles allow you to craft unique combinations of products that resonate with your target audience, creating a compelling value proposition. By actively curating bundles that meet the specific needs and desires of your customers, you're not just selling products; you're offering a tailored solution, making your brand stand out amidst the sea of options. This comprehensive guide aims to unravel the intricacies of leveraging virtual bundles to not only boost sales but to propel your brand to new heights on the Amazon platform. Decoding Amazon Virtual Bundles Amazon Virtual Bundles represent a paradigm shift for sellers seeking to offer bundled products without the logistical complexities of physical packaging. Unlike conventional bundles that entail pre-packing and coordinated shipping, virtual bundles empower sellers to group two to five existing products seamlessly on a single product detail page. Eligibility and Ownership Before delving into the realm of virtual bundles, it's imperative to be a brand-registered seller with ownership of the Amazon Standard Identification Numbers (ASINs) intended for inclusion in the bundle. Amazon has rightfully restricted this feature to brand owners, ensuring a heightened level of quality control and brand consistency. Creating a Virtual Bundle: A Step-by-Step Guide Eligibility Check: Begin your virtual bundling journey by navigating...

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### 7 Mistakes to Avoid in Amazon Sponsored Products Campaigns

> Elevate Amazon advertising with Premiere Creative! Avoid pitfalls, optimize campaigns, and boost sales with expert insights.

- Published: 2023-11-08
- Modified: 2023-11-08
- URL: https://premierecreative.com/blog/amazon-sponsored-product-campaign-mistakes/
- Categories: Amazon Marketing, Digital Marketing, Paid Advertising
- Tags: Amazon Advertising, Amazon Agency, Conversion Rate, Keyword Match Types, PPC Agency, Sponsored Brands, Sponsored Display, Sponsored Products

In the realm of Amazon, advertising plays a pivotal role in business scaling. And it's no secret that the lion's share of sales belongs to Sponsored Products. However, crafting an advertising campaign isn't a trivial matter. There are nuances, and when it comes to analyzing results, it's often a nightmare for most. The crux of the issue is that advertisers frequently seek shortcuts, but quick fixes usually prove ineffective in the long run. In this article, we'll delve into the most common blunders sellers make in Amazon's Sponsored Products advertising and propose effective remedies to steer clear of them. Whether you're a big brand or a small seller, avoiding these mistakes can give your advertising campaigns a strong boost. Mistake #1: Mixing Keyword Match Types in One Ad Group Firstly, each keyword match type targets a different level of search intent. Broad match targets a wide range of search queries, including those loosely related to your keyword, which could lead to less relevant ads being displayed to users. Secondly, mixing match types might lead to increased ad spending, as the auction system might allocate the budget less efficiently among different keyword match types. This means that some match types might consume a disproportionate amount of your budget, leaving less budget available for other match types that could potentially perform well. And lastly, why mix at all? If you can create separate ad groups (campaigns) and analyze the results of each of them more effectively. Remember, each type of matching has...

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### CTV Advertising: How Brands Can Embrace the Future of Television Advertising

> Embrace the future of TV advertising with CTV. Discover how brands can leverage Connected TV for effective and targeted ad campaigns.

- Published: 2023-11-01
- Modified: 2023-10-26
- URL: https://premierecreative.com/blog/ctv-advertising/
- Categories: Digital Marketing, Paid Advertising
- Tags: A/B Testing, Attribution Models, Audience Targeting, CTV Advertising, Data-Driven Marketing, Streaming Services

The shift towards streaming services and the increasing adoption of CTV devices by households reshaped the way people consume content. This trend has caught the attention of brands, prompting them to recognize the potential of CTV advertising as a powerful marketing tool. The growing importance of CTV advertising is not only a response to changing viewing habits but also a testament to its unique advantages for businesses. By harnessing the power of data analytics, sellers can gain profound insights into viewer preferences, behaviors, and engagement patterns. This data-driven approach enables brands to deliver highly targeted campaigns that resonate with their audiences on a personal level. What is CTV Advertising? Connected TV (CTV) advertising refers to the practice of delivering targeted advertisements to viewers who consume content through streaming devices such as Roku, Amazon Fire TV, Apple TV, and smart TVs. Unlike traditional television advertising, which relies on scheduled programming and fixed time slots, CTV advertising leverages the internet to reach viewers on-demand, anytime, anywhere. The appeal of CTV advertising lies in its ability to bridge the gap between the personalized nature of digital advertising and the immersive experience of television. Sellers can now tailor their messages to specific audiences, allowing for a level of precision that was previously unimaginable with traditional TV ads. Why Brands Should Invest in CTV Advertising The future of television advertising lies in the transformative potential of CTV advertising. Companies that adapt and embrace this innovative platform stand to gain numerous benefits: Precision Targeting: CTV advertising...

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### From Universal to GA4: Understanding the Evolution of Google Analytics

> Navigate the evolution of Google Analytics from Universal to GA4. Gain insights into the latest features and benefits.

- Published: 2023-10-19
- Modified: 2023-10-19
- URL: https://premierecreative.com/blog/google-analytics-4/
- Categories: Digital Marketing
- Tags: Bounce Rate, Event-Based Data Collection, Google Analytics, Google Analytics 4, Landing Pages, User Behavior, User Engagement

Understanding website analytics is essential for individuals and businesses alike. The ability to gather data and derive meaningful insights from user interactions can fuel informed decision-making and drive success. Among the many powerful analytics tools available, Google Analytics was a cornerstone in measuring website performance and user behavior. But with the constant evolution of technology and changing privacy landscape, it became evident that an upgraded and more advanced analytics solution was necessary. That's where Google Analytics 4 (GA4) comes into play, offering a significant overhaul of its predecessor, Universal Analytics. A Look Back at Universal Analytics To appreciate the advancements of Google Analytics 4, we must first revisit the foundational principles that Universal Analytics (UA) brought to the table. Universal Analytics operated on a session-based model, grouping user interactions into sessions defined by specific time intervals. UA relied heavily on cookies to quantify and attribute user activity, allowing businesses to gain insights into user demographics, acquisition channels, and conversion funnels. While Universal Analytics was a robust analytics tool, the rise of mobile apps and increasing privacy concerns required a more advanced and adaptable analytics solution. Introducing Google Analytics 4 (GA4) Google Analytics 4 marks a new era in website analytics, designed to meet the current needs of businesses and users. Instead of focusing on sessions as discrete units of measurement, GA4 focuses on individual user interactions, known as EVENTS. This change allows for a more granular understanding of user behavior and engagement on your website or app. GA4 also incorporates...

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### Utilizing Pinterest for Lead Generation

> Unlock lead generation through Pinterest. Learn effective strategies to attract, engage, and convert prospects on this visual platform.

- Published: 2023-10-11
- Modified: 2023-08-07
- URL: https://premierecreative.com/blog/pinterest-lead-generation/
- Categories: Digital Marketing, Paid Advertising, Social Media
- Tags: A/B Testing, Google Analytics, Keywords, Lead Generation, Pinterest, Pinterest Trend Finder

Pin it to win it! As a visual discovery engine, Pinterest users can discover, save, and organize content that sparks their passions. With its emphasis on captivating imagery, Pinterest provides businesses with an engaging platform to highlight their products, services, and ideas. Moreover, the social media app can assist smaller businesses with qualified lead generation. Lead generation describes the process of capturing and nurturing potential customers. It forms the foundation of business growth by attracting individuals who have expressed interest in a company's offerings and converting them into qualified leads. In today's digital landscape, where competition is fierce, businesses must actively engage with their target audience to drive conversions and fuel growth. So, how can businesses tap into Pinterest's vast potential to drive lead generation? Optimizing Your Pinterest Profile for Lead Generation An optimized Pinterest profile sets the stage for attracting new users to your wonderful content. First things first, you will need to give your existing profile a much-needed overhaul in these areas. A Compelling Bio: Make your bio clear, concise, and captivating. Include your business name, website address, and contact information. Pinterest Keywords: Keywords drive discoveries. Incorporate relevant phrases in your bio and profile name to enhance visibility in search results. Visual Branding: Ensure your profile reflects your brand's visual identity through cohesive colors, fonts, and imagery. Website Links: Give audiences an effortless way to visit your website and take the desired action, such as making a purchase or filling out a contact form. Remember, a well-optimized profile...

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### Get the 411 on Amazon Influencer Marketing

> Unlock the potential of Amazon Influencer Marketing. Learn how to collaborate with influencers and drive brand growth on the e-commerce giant.

- Published: 2023-10-01
- Modified: 2023-10-03
- URL: https://premierecreative.com/blog/amazon-influencer-marketing/
- Categories: Amazon Marketing, Digital Marketing, eCommerce Marketing, Influencer Marketing, Social Media
- Tags: Affiliate Marketing, Amazon Affiliate Program, Amazon Influencer Program, Brand Building, Hashtags, Macro-Influencers, Micro-Influencers, TikTok

In the shifting world of online sales and advertising, one thing stays constant: change. And in today's digital age, where technology reigns supreme, the key to sales success lies within the vast realm of Amazon. As the unrivaled titan of retail, Amazon draws in a staggering 430 million visitors each month, providing the ultimate storefront for your business. Yet, amidst this massive web traffic, the competition remains fierce, particularly for companies aiming to boost product sales and enhance brand visibility. But fret not! There's a game-changing solution on the horizon. Introducing the Amazon Influencer Program! The platform allows influencers to promote products directly to their audiences, creating a win-win situation for both brands and influencers. In this blog post, we will delve into the world of Amazon Influencer Marketing, exploring its benefits and proven strategies. What is Influencer Marketing? Surely, you’ve heard the term before. Influencer marketing is one of the newest and fastest-growing trends in digital marketing in which brands partner with social media influencers to showcase products on platforms such as TikTok and Instagram. People often follow individuals they trust on social media, so if they see a celebrity advertising your business, there's an inherent trust factor you can lean on to boost your conversion rate — a simple concept, yet successful beyond the limits. Don’t believe us? Then check out an Amazon Influencer Case Study, so you can read about the success firsthand. Amazon recently became a huge supporter of the influencer marketing phenomenon. Even so, they...

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### Getting the Most Out of Your Digital Marketing Internship

> Digital marketing internships matter! Discover expert tips to excel, gain valuable skills, and pave the way for your career success.

- Published: 2023-09-21
- Modified: 2024-10-03
- URL: https://premierecreative.com/blog/digital-marketing-internship-benefits/
- Categories: Amazon Marketing, Content Marketing, Digital Marketing, eCommerce Marketing, Email Marketing, Search Engine Optimization, Social Media
- Tags: Analytical Skills, Communication Skills, Hybrid Internship, In-Person Internship, Marketing Internships, Problem-Solving Skills, Remote Internship

Internships are just a click away! Are you passionate about carving a path in the dynamic world of digital marketing? Look no further! An internship in digital marketing presents the perfect stepping-stone to immerse yourself in this exciting industry, gain hands-on experience, and acquire the essential skills to thrive in today's competitive job market. In this captivating blog, Premiere Creative will take you on a journey through the fascinating realm of internships. Prepare to unlock a treasure trove of information, as we explore the diverse types of internships available and the incredible benefits they bring. Whether you are a marketing maven eager to explore new avenues or a curious soul ready to bring ideas to the digital marketing universe, this blog is your gateway to success! The Various Types of Digital Marketing Internships Whether you're passionate about content creation, social media management, search engine optimization, pay-per-click advertising, or email marketing, pursuing a digital marketing internship in your preferred area of specialization can provide invaluable hands-on experience and skill development. Each specialization offers unique avenues for growth and learning, allowing you to delve deeper into the specific strategies, techniques, and platforms that drive success in the digital marketing landscape. Content Marketing Internships: These positions revolve around creating and managing compelling content for websites, blogs, and social media platforms. You will learn how to engage and attract audiences through impactful storytelling. Social Media Marketing Internships: If you have a knack for platforms like TikTok or Snapchat, then a social media internship is...

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### Using Amazon Live for Product Promotion and Engagement

> Boost product promotion and engagement with Amazon Live. Leverage this powerful tool for success on the world's largest marketplace.

- Published: 2023-09-11
- Modified: 2023-09-12
- URL: https://premierecreative.com/blog/amazon-live/
- Categories: Amazon Marketing, Digital Marketing, Influencer Marketing
- Tags: Amazon Brand Registry, Amazon Influencer Program, Amazon Live, Black Friday, Brand Building, Cyber Monday, Live Streaming, Social Proof

As more social media influencers make their presence known, live streaming took center stage by storm. Live streaming lets influencers connect with their devoted followers, show off their unique personalities, and give a shout-out to amazing products. But guess what? Businesses are also jumping on the live-streaming bandwagon, especially since the pandemic hit. Now, hold on to your seats because Amazon caught wind of this incredible trend and they are taking it to a whole new level with Amazon Live! This mind-blowing program allows sellers to stream live videos of their products right on Amazon's homepage and listing pages. Imagine the possibilities! But wait, there is more! With Amazon Live, businesses can instantly answer viewers' questions and concerns, and keep them in the loop about the latest product launches and promotions. It is like having a personal shopping assistant right at your fingertips. Amazon Live brings the excitement and interactivity of live videos together with the convenience of online shopping. It is a match made in marketing heaven, and you do not want to miss the fun. So, buckle up and get ready for a shopping experience like no other, right on Amazon's stage of streaming excellence! How to Get Started with Amazon Live Let us kickstart your incredible Amazon Live journey! Do not worry; the setup process is quite simple. Just follow these simple steps, and you will be up and running in no time! 1) Register Your Brand To dive into the world of Amazon Live, you need...

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### Boost Sales with a Winning Amazon Storefront Strategy

> Discover the winning Amazon storefront strategy to skyrocket your sales. Optimize your brand's presence and dominate the marketplace!

- Published: 2023-09-01
- Modified: 2023-09-06
- URL: https://premierecreative.com/blog/amazon-storefront-strategy/
- Categories: Amazon Marketing, Digital Marketing, eCommerce Marketing
- Tags: A/B Testing, Amazon Advertising, Amazon Marketplace, Amazon Storefront, Brand Building, Sponsored Brands, Sponsored Display, Sponsored Products

Among the countless platforms vying for consumer attention, Amazon stands tall as the undisputed giant, commanding a significant share of the online marketplace. As a result, sellers must leverage every tool at their disposal to stand out and thrive in this competitive ecosystem. Designed to be a compelling extension of a seller's brand, an Amazon storefront unveils a unique opportunity to showcase products, bolster brand awareness, and most importantly, drive sales. In this comprehensive guide, we will explore the power of Amazon storefronts and uncover a winning strategy to create a high-converting hub that yields exceptional results. What is an Amazon Storefront? An Amazon Storefront is essentially a customizable mini-website hosted on Amazon. These pages feature a seller's products and brand identity in a cohesive and visually appealing manner. Designers can tailor the storefront's layout to match the seller's branding, allowing for a seamless extension of their eCommerce presence on Amazon every time. Within an Amazon Storefront, sellers have the flexibility to organize their products into different categories, making it easy for customers to navigate. Each category can feature unique branding, images, and product selection, creating a personalized shopping experience. How Amazon Storefronts Benefit Sellers Through innovative design and carefully-crafted content, sellers can ingrain a lasting impression on their target audience, elevating their brand from being just another product to a trusted and recognizable name. Further, sellers will enjoy other benefits from Amazon Storefronts, such as: Curated Product Showcases: A storefront allows sellers to handpick and feature their best-selling or...

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### Unveiling the Potential of AI Writing Tools in Digital Marketing

> Explore the power of AI writing tools in digital marketing. Unleash creativity, efficiency, and impact in your content strategies.

- Published: 2023-08-16
- Modified: 2023-08-16
- URL: https://premierecreative.com/blog/ai-writing-tools/
- Categories: Content Marketing, Digital Marketing, Search Engine Optimization
- Tags: AI Writing Tools, Artificial Intelligence (AI), ChatGPT, CopyScape, Copywriting, GPT-3, Grammarly, Natural Language Processing, WordTune

As the digital world slowly assimilates into our day-to-day reality, Artificial Intelligence (AI) emerged as a powerful ally for businesses and content creators. These innovative tools, fueled by advanced algorithms and natural language processing capabilities, promise to revolutionize the way we generate, optimize, and distribute content. Whether you support or are concerned with Artificial Intelligence, there is no denying the power these tools wield. But as with any technological advancement, there are pros and cons to consider. Join Premiere Creative as we delve into the fascinating world of AI writing tools, exploring their benefits, potential drawbacks, and the crucial factors to consider before incorporating them into your digital marketing strategy. What are AI Writing Tools? The recognition of Artificial Intelligence in writing skyrocketed in 2020 with the release of OpenAI's GPT-3. This groundbreaking language model generated relevant text across diverse fields while enhancing creative writing and engagement in natural conversations, captivating public interest. Since its introduction, GPT-3 evolved into the widely popular ChatGPT – but this tool isn’t the only player in the field. Other prominent AI writing tools like CopyScape and Grammarly also emerged, drawing inspiration from OpenAI's groundbreaking work. CopyScape utilizes AI to check for plagiarism, safeguarding writer originality; meanwhile, Grammarly scans text for grammar and spelling errors, elevating content quality. We guarantee we will soon witness a new era of writing, prompting marketing enthusiasts to question whether AI bolsters or hinders the marketing industry. What are the Advantages of Using AI as a Writing Tool? With their...

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### Meet Premiere Creative's Brilliant Summer 2023 Digital Marketing Interns

> Meet our exceptional summer digital marketing interns. Discover their brilliance and transformative experiences at Premiere Creative.

- Published: 2023-08-11
- Modified: 2023-11-27
- URL: https://premierecreative.com/blog/summer-2023-digital-marketing-interns/
- Categories: Digital Marketing
- Tags: Analytical Skills, Branded Content, Communication Skills, Entrepreneurship, Hybrid Internship, In-Person Internship, Marketing Internships, Pinterest Advertising, Problem-Solving Skills, Remote Internship

Premiere Creative doesn't just offer any ordinary digital marketing internship; we extend a transformative experience for aspiring digital marketers. Our 12-week internship program is designed to empower college students with real-world client exposure, creative freedom, and personalized daily mentoring. Since 2009, this program has nurtured 60+ exceptional college students from prestigious institutions like Princeton, USC, Tulane, Penn State, Rutgers, TCNJ, Virginia, and New York University. As a certified woman-owned business, Premiere Creative remains deeply committed to helping college students navigate their career paths. In this blog, we proudly highlight our 2023 four summer interns: Evan Alander, Blake Anderson, Jordan Frei, and Nell Komorowski. Their exceptional contributions and unwavering enthusiasm are making waves in the digital marketing arena, we can’t wait to share them with the world! Evan Alander Meet Evan Alander, a marketing major with a minor in data analytics and information systems at Loyola University in Maryland. Evan dreams of securing a position within the professional sports or fitness industry. He also harbors aspirations of venturing into entrepreneurship down the road. From crafting captivating blogs on a wide range of topics to conducting website audits and utilizing software to gather vital business information, Evan's journey has been nothing short of adventurous. What thrilled him most during this internship was the first-hand exposure to the intricate planning and scheduling involved in publishing top-notch online content. He's thrilled to share his wisdom with future interns – embrace every opportunity that comes your way, for it's the gateway to expanding your skillset...

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### From Insights to Action: Leveraging SEO Metrics for Business Growth

> Unlock SEO success with essential metrics! Discover the top critical SEO metrics to track and boost your online performance.

- Published: 2023-08-01
- Modified: 2024-10-03
- URL: https://premierecreative.com/blog/critical-seo-metrics/
- Categories: Digital Marketing, Search Engine Optimization
- Tags: Backlinks, Bing, Click-Thru-Rates (CTR), Exit Pages, Google, Google Analytics, Google Search Console, Keywords, Organic Keywords, Organic Website Traffic, Website Speed

With online selling becoming more fiercely competitive, Search Engine Optimization (SEO) can serve as a golden ticket to higher organic website visibility. But driving traffic to your website through SEO does not happen overnight. It requires a thorough analysis of SEO metrics to measure website success and make calculated decisions buttressed by results. Understanding these metrics will enable you to maximize SEO strategies to achieve higher rankings on search engine result pages and turn more clicks into sales. In this blog, we will dive into the SEO metrics that you must track. Why You Need to Track SEO Metrics By consistently monitoring metrics such as organic traffic, keyword rankings, conversion rates, bounce rate, and backlink profile, you can gain a deeper understanding of your website's visibility, user behavior, and overall search engine performance. This data-driven approach allows you to identify areas of improvement and make informed decisions to optimize your website for better organic visibility, increased traffic, and higher conversions. Moreover, tracking SEO metrics enables you to measure the impact of your SEO strategies, track progress over time, and justify your investments in SEO efforts. Organic Traffic Organic traffic refers to the web visitors arriving at your website through unpaid, natural search engine results. These visitors discover your website by typing relevant, often non-branded, keywords into search engines like Google, Bing, or Yahoo without clicking on sponsored ads at the top of SERPs. By tracking organic traffic and continuously improving your SEO efforts, you can attract targeted, relevant visitors to...

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### Using A/B Testing for Maximum Digital Performance

> Maximize your organic performance with A/B Testing. Master the best practices of A/B Testing to unlimited digital success today!

- Published: 2023-07-20
- Modified: 2024-10-03
- URL: https://premierecreative.com/blog/ab-testing-performance/
- Categories: Digital Marketing, Email Marketing, Website Design
- Tags: A/B Testing, Audience Targeting, Conversion Funnel, Data-Driven Marketing, Google Analytics, Google Search Console, Landing Pages, User Experience (UX), User Interface (UI)

Serif or San Serif? Big, bold, restrained, or classic? An official product shot or a User-Generated Image? In the fast-paced world of digital marketing and product development, you have a limited window to connect with new audiences. With attention spans shrinking, the competition for capturing attention has become fierce, making it essential to craft posts that resonate deeply with your target audience. A/B testing emerged as a powerful technique that allows businesses to optimize their various advertising campaigns and maximize their reach. In this blog, we will explore the fundamentals of A/B testing, its benefits, best practices, and how it can revolutionize your decision-making process. What is A/B Testing? A/B testing, also known as split testing, is a controlled experiment where two or more variations of a web page, email, or advertisement are compared to determine which one performs better with the target audience based on the results. A/B testing involves dividing your audience into two groups and exposing each group to a different version of your content. By measuring the performance of each variant, you can identify the most effective option based on predefined metrics such as click-through rates, conversion rates, email sign-ups, likes, retweets, and/or revenue generated. What are the Benefits of A/B Testing? When deployed correctly, A/B testing will become an indispensable tool for unlocking the full potential of your advertising campaigns. Data-Driven Decision Making: A/B testing allows you to make decisions based on real data rather than relying on assumptions. A/B testing provides objective insights into...

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### How to Improve Your Amazon Best Sellers Rank (BSR)

> Unlock the secrets to improving your Amazon Best Sellers Rank. Take your eCommerce business to new heights and dominate the market!

- Published: 2023-07-11
- Modified: 2023-10-27
- URL: https://premierecreative.com/blog/amazon-best-sellers-rank/
- Categories: Amazon Marketing, Digital Marketing, eCommerce Marketing
- Tags: Amazon, Amazon 1P, Amazon 3P, Amazon A9 Algorithm, Amazon Best Sellers Rank, Amazon Browse Node, Amazon Lightning Deals, Online Reviews, Sponsored Brands, Sponsored Display, Sponsored Products

Many smaller Amazon 1P and 3P often find themselves facing an uphill battle when competing against larger brands with expensive marketing budgets. These larger brands have the resources to launch elaborate marketing campaigns with Sponsored Brands, Sponsored Products, Sponsored Displays, and other Amazon advertising approaches. But in recent years, smaller brands found solace in tapping into the vast customer base on Amazon. Nowadays, smaller Amazon retailers can reach a global audience, access advertising services, and benefit from the trust and convenience that Amazon offers. Nevertheless, the competition remains equally fierce even on Amazon. To ensure a constant stream of revenue, sellers must strive to improve their Best Sellers Rank (BSR) within their browse node. This requires mastering Amazon advertising strategies as well as optimizing product listings, managing inventory effectively, garnering positive reviews, and employing targeted marketing techniques. What is the Amazon Best Sellers Rank (BSR)? For aspiring Amazon sellers, the Amazon Best Sellers Rank (BSR) has become the holy grail of success. The Amazon Best Sellers Rank (BSR) is Amazon’s metric used to determine the popularity of a product within a specific browse node. This is a dynamic ranking system based on Amazon’s A9 algorithm that assigns a numerical value to products based on their sales performance. Each product on Amazon is assigned a BSR, which is updated hourly. The lower the Best Sellers Rank number (#1 being the best, even #25 is a solid rank), the higher the product's rank and popularity within its category node. For example, a...

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### eCommerce Website Design Tips

> Discover expert tips, strategies, and insights to elevate your eCommerce site's visual appeal, usability, and conversion rates.

- Published: 2023-07-01
- Modified: 2023-08-10
- URL: https://premierecreative.com/blog/ecommerce-website-design-tips/
- Categories: Digital Marketing, eCommerce Marketing, Website Design
- Tags: GoDaddy, Google, Mobile Marketing, Online Reviews, Responsive Design, Website Speed, Website Usability

In today's fast-paced digital world, the average website visitor possesses an attention span of a mere 8 seconds. Yes, you read that right—just 8 seconds! In this blink-and-you-miss-it era, capturing their attention becomes a race against time. Every pixel, every word, and every design element must collaborate seamlessly to captivate their wandering eyes. A study from HubSpot proves that 88% of customers will not return to an eCommerce website after a bad user experience. But fear not, for there are powerful design tips at your disposal, waiting to transform your eCommerce website into a captivating oasis. Get ready to seamlessly blend usability with beauty, and watch as your tiny window of opportunity blossoms into a gateway of engagement, conversion. Striking Design & Layout A Pop Web Design study shows that 75% of consumers judge a site’s credibility based on how it looks. First impressions clearly matter, so never underestimate the value of a simple and professional design. By harmonizing colors and layouts, you create an immersive digital storefront that not only captures attention but also builds trust, enhances user experience, and drives conversions. So, wield the power of color and layout wisely, for they hold the keys to unlocking the full potential of your eCommerce venture. The Color Scheme When choosing a color scheme for your website, you start with the design and colors that represent your brand’s identity. You will also want to keep in mind what emotions you want to provoke from your audience. electing a harmonious color...

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### SEO vs. SEM: What’s The Difference?

> Unleash the power of SEO and SEM strategies to propel your digital marketing efforts and achieve measurable success.

- Published: 2023-06-21
- Modified: 2024-10-03
- URL: https://premierecreative.com/blog/seo-vs-sem/
- Categories: Digital Marketing, Paid Advertising, Search Engine Optimization
- Tags: Bing, Google, Google Ads, Google AdWords, Search Engine Marketing, Search Rank

SEO and SEM are two great flavors that go well together – ok, sorry, this is not a Peanut Butter Cup. But many business owners may have heard “SEO” and “SEM” thrown around when interviewing digital agencies. Even though these acronyms are interchangeable, SEO (Search Engine Optimization) and SEM (Search Engine Marketing) are fundamentally different. While both digital marketing strategies help with increasing traffic to your business’ website, the tactics for SEO are not the same for SEM. Keep reading to learn the differences between SEO and SEM! What is SEO? In the marketing world, Search Engine Optimization (SEO) is a strategy to optimize your business’ website by using keywords and phrases coupled with non-collusive backlinks from 3rd party websites to drive more traffic to a website. SEO helps a website rank higher in SERPs (Search engine results pages) for specific terms in specific geographies, which occurs organically on search engine sites like Google and Bing. Other techniques that fall into SEO are keyword research and analysis, site and server optimization, home page titles and meta descriptions, content creation, and more. The goal of SEO is for your website to rank for hundreds if not thousands of keywords in specific targeted areas that high rank naturally instead of paying for Google or Bing PPC (Pay-Per-Click) advertisements. What is SEM? Search Engine Marketing (SEM) is a different digital marketing strategy that encompasses both paid advertising and SEO organic results on search engine websites. However, SEM acts as a high-level term for...

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### How to Write SEO-Friendly Content

> Learn proven strategies and techniques to optimize your web content, boost organic traffic, and improve your search engine rankings.

- Published: 2023-06-11
- Modified: 2024-10-03
- URL: https://premierecreative.com/blog/writing-seo-friendly-content/
- Categories: Content Marketing, Digital Marketing, Search Engine Optimization
- Tags: Backlinks, Keywords, Meta Descriptions, On-Page SEO, Search Intent, Title Tags

Imagine creating a stunning website, investing countless hours in crafting remarkable content, and eagerly awaiting the flood of visitors to your digital domain. But as time goes by, you find yourself questioning why your website remains hidden beyond the first page on Google. The answer lies in a crucial element that separates successful websites from those struggling for visibility: SEO-friendly content. As the digital world becomes increasingly competitive, merely having a website does not guarantee visibility. By mastering the art of SEO writing, you can better position your business in front of the right audience, increasing your chances of attracting organic traffic over your competition. Read on to ensure your website shines brightly in search queries and connects you with the appropriate buyers. What is SEO Writing? SEO writing describes a specialized form of content creation aimed at enhancing a website’s visibility in search engine results. The vast digital landscape houses countless websites, each vying for attention and a prominent spot in search engine rankings. Yet many websites struggle to break through the noise and establish a strong online presence due to complex algorithms deployed by Google, Bing, and Yahoo. These algorithms seek to analyze websites based on a range of factors, including content quality, relevance, and user experience. Websites ignoring these elements often find themselves lost in the depths of search engine results, never reaching the eyes of their target audience. Luckily, crafting SEO-friendly content can help you decrease the probability. Creating SEO-friendly content is a delicate balancing act...

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### Amazon Vine and What It Can Do for Your Business

> Discover how the Amazon Vine program encourages product reviews, drives sales, and establishes brand authority.

- Published: 2023-06-01
- Modified: 2023-08-30
- URL: https://premierecreative.com/blog/amazon-vine/
- Categories: Amazon Marketing, Digital Marketing, eCommerce Marketing
- Tags: Amazon Brand Registry, Amazon FBA, Amazon Vine, Online Reviews

With a massive product catalog on Amazon, and many larger brands dominating their respective industries, smaller eCommerce businesses may struggle to gain attention in a saturated market. Furthermore, a variety of comparable products can contribute to a lack of buyer awareness. Luckily, Amazon found a way to benefit consumers and sellers alike with a unique program that rewards active customers who write quality reviews while helping businesses improve brand awareness. In comes the Amazon Vine program, which corals its most trusted reviewers and has them post opinions on new and pre-release products in exchange for free products. Earning those first couple of reviews for a product is a struggle. Consumers tend to shy away from products without reviews, yet a product cannot generate reviews if people are skeptical of the quality of the product. Through the Vine program, Amazon looked to educate consumers on new products and brands while simultaneously improving the uphill battle sellers face trying to get their products off the ground. By bridging the relationship between consumers and sellers, Amazon’s Vine program raises product awareness through increased quality reviews, ultimately leading to a greater likelihood of transactions. Sounds like a sweet deal for both parties but let’s first delve deeper into what exactly Amazon Vine entails. How Can Buyers Enroll in the Program? Amazon accepts customers into the program based on reviewer rank which is a numerical representation of the insight and helpfulness of customer reviews according to other Amazon customers. To become eligible for Amazon Vine...

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### Using ChatGPT to Create Tailored Customer Experiences

> Learn how to leverage ChatGPT's capabilities to provide unparalleled customer service and enhance your brand's reputation.

- Published: 2023-05-22
- Modified: 2023-07-25
- URL: https://premierecreative.com/blog/chatgpt-tailored-customer-experiences/
- Categories: Content Marketing, Digital Marketing, eCommerce Marketing
- Tags: Blogging, Chatbots, ChatGPT, Email Automations, Keywords

The world keeps buzzing with excitement, as well as apprehension, due to the emergence of the artificial intelligence (AI) tool, ChatGPT. The innovative chatbot can help strengthen your brand awareness, aid you in building relationships with consumers, and boost your sales. Today, we’re discussing how ChatGPT can bolster the customer experience on your DTC (Direct to Consumer) website and social media handles. With this focus in mind, you may consider harnessing the recent technology and weaving it into your daily marketing tasks. In this blog, Premiere Creative will reveal how you can make that happen! What is ChatGPT? Unless you live under a rock, you probably caught countless news headlines about ChatGPT. Developed in late 2022, the software can answer simple questions, write college essays, hold conversations, and generate code. Essentially, the AI tool works by gathering data and computing predictions to answer questions and queries that the user inputs. Even better, the technology is free and simple to use. Simply visit the website and create an account. Alternatively, you may purchase a subscription called ChatGPT Pro, which costs $20 per month and allows you to garner quicker response times from inputs. As we accept this technology into our digital toolboxes, we cannot ignore the fact that ChatGPT has limitations. Namely, the chatbot does not have up-to-date, real-time data; instead, the information it can access is outdated. Using ChatGPT in Your Digital Marketing Strategy Listen up, digital marketers old and new! Integrating ChatGPT into daily operations can enhance efficiency, accuracy,...

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### How to Take Your Abandoned Cart Emails to the Next Level

> Learn how to craft compelling subject lines, personalize content, and include irresistible incentives to win back lost customers.

- Published: 2023-05-11
- Modified: 2024-10-03
- URL: https://premierecreative.com/blog/optimized-abandoned-cart-emails/
- Categories: Digital Marketing, eCommerce Marketing, Email Marketing
- Tags: Cart Abandonment Emails, Conversion Rate Optimization, Customer Loyalty, Email Automations, Email Segmentation

In today’s eCommerce landscape, shoppers can add items and checkout with a few taps on a screen or clicks. But as the customer prepares to check out, a distraction steals their attention, causing them to abandon digital shopping carts. Do not let these shoppers escape your grasp! Items left in carts are revenue left unearned. If shoppers like what you sell, it’s your turn to convince them to make the move to purchase. The ball is now in your cart! Use an abandoned cart email strategy to make these sales that almost escaped you. With some help from abandoned cart emails in your outreach strategy, you can recapture a buyer’s attention. What is an Abandoned Cart Email? Abandoned cart emails refer to automated messages sent to users after they add items to their cart on an online store, but never finalize a purchase. These emails serve as a reminder to shoppers that they have something in their cart, that they once wanted, that they never made a move to buy. It’s a way of saying: these products are still here, just waiting for you! Consumers abandon carts for several reasons: they encountered unexpected costs at checkout, they cannot use a preferred payment method, they changed their minds, or they just got distracted. Abandoned carts pose a widespread problem for online retailers since they represent lost profits and a lost segment of new buyers. Framed more positively, these users provide a colossal conversion opportunity. So, it’s essential to have a strategy...

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### Debunking Common SEO Myths

> Don't fall prey to common SEO myths! In this blog, we'll debunk some of the most pervasive myths about SEO and provide you with the facts!

- Published: 2023-05-01
- Modified: 2024-10-03
- URL: https://premierecreative.com/blog/debunking-common-seo-myths/
- Categories: Digital Marketing, Search Engine Optimization, Website Design
- Tags: Backlinks, Keywords, Off-Page SEO, On-Page SEO, SEO Myths

When it comes to learning Search Engine Optimization (SEO), do not believe everything you read on the web. Many SEO myths persist that Premiere Creative experts are ready to debunk. Following these misconceptions may hurt your keyword ranking, decrease your conversions, and reduce your profit margins. Thankfully, you can improve sales and visibility by busting these common SEO myths with Premiere Creative! These myths can mark the difference between a new sale and a lost opportunity, so keep reading to ensure you do not fall victim to them. SEO is a One-Time Job After implementing an SEO strategy once, some people foolishly believe they can sit back and enjoy a new wave of attention. Sadly, one-time improvements will not solve your woes permanently. Quality SEO relies on continued efforts, constant adjustments, and repeated research. The main reason you must monitor SEO performance stems from search engines routinely modifying their algorithms. What Google once believed were “best practices” may no longer apply, and you only want to follow proven methods. Otherwise, your competitors will slowly steal your ranking on SERPs. Thus, you must refresh your content to guarantee your competitors do not overtake you. You Can Skip Mobile Optimization Merely optimizing SEO for desktop views alone will not prove sufficient; mobile matter too. Just think about it – do you search the web more on a computer or your iPhone? The frequency of mobile searches overtook desktop views years ago with 61% of organic searches coming from smartphones. Google’s algorithm now...

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### ChatGPT: Your Secret Weapon for SEO Success

> Discover how to use ChatGPT to help you generate high-quality content, generate keywords, and write meta descriptions for a high SEO rank.

- Published: 2023-04-24
- Modified: 2024-10-03
- URL: https://premierecreative.com/blog/chatgpt-seo-tips/
- Categories: Content Marketing, Digital Marketing, Search Engine Optimization
- Tags: Artificial Intelligence (AI), Backlinks, Chatbots, ChatGPT, Keywords, Meta Descriptions, SEO Strategy, Title Tags

Search engine optimization (SEO) is a critical necessity for any business to stay relevant and visible to prospective customers and clients. Immediately following the launch of ChatGPT,  digital marketing agencies began identifying ways to leverage this tool for various SEO tactics. Developed by a startup company called OpenAI, ChatGPT can now successfully create responses to questions, develop lists, write articles, and edit lines of computer code.   More importantly, ChatGPT continues to integrate itself into professional work environments, especially the digital marketing industry. Luckily, marketing professionals can use ChatGPT to help improve SEO efforts, ideate digital content, display lists of keywords, and generate backlinks to propel your website to the No. 1 spot on Google! Are you struggling to boost your website’s visibility or want to learn how ChatGPT could be a leverage for your company? Continue reading to learn how ChatGPT is useful for SEO purposes.   What is SEO & How Does it Relate to ChatGPT?   SEO describes comprehensive practices for optimizing a website or product listing’s relevance to rank higher on search engines. A higher search ranking makes it easier for customers to find a desired product or website. Whether people research the products you sell, the services you provide, or wish to learn more about the brand, your website should appear in the Search Engine Result Pages (SERPs) for queries using targeted keywords.   For example, if someone is looking to develop their digital marketing company to rank higher and reach different customers, you can type into ChatGPT and get a list of...

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### Everything You Need to Know About ChatGPT

> Learn how to use ChatGPT to optimize customer service, improve engagement, create personalized conversations, and produce more content.

- Published: 2023-04-11
- Modified: 2023-08-07
- URL: https://premierecreative.com/blog/chatgpt-basics/
- Categories: Content Marketing, Digital Marketing
- Tags: AI Writing Tools, Artificial Intelligence (AI), Chatbots, ChatGPT, GPT-3, Machine Learning, Natural Language Processing, Virtual Assistants

Who would have thought that Artificial Intelligence (AI) would write academic essays, professional papers, blog posts, and web code in 2023? Welcome to the world of ChatGPT – a revolutionary technology that promises to bring higher levels of engagement and interaction between people and machines. ChatGPT’s overnight success did not surprise any industry leaders, especially as artificial intelligence continues to interlink itself in our everyday lives. ChatGPT, the latest AI-powered chatbot to enter the market, offers an intuitive and interactive experience. Through a combination of natural language processing capabilities, deep learning algorithms, and understanding conversational logic, ChatGPT provides users with engaging content that mirrors conversations with another human. Whether you want a fun conversation partner or need support managing your daily tasks, ChatGPT can increase your productivity for various writing projects. Are you curious about the exciting technology but want to learn about it before using the AI program? Check out the basics to understanding ChatGPT. What is ChatGPT? ChatGPT refers to an AI chatbot that grants businesses the opportunity to converse with a virtual assistant using simple, everyday language. At the heart of ChatGPT is an AI-driven model called GPT-3, which stands for Generative Pre-trained Transformer 3. GPT-3 relies on massive datasets containing billions of words from diverse sources such as books, articles, conversations, or even Twitter posts. This approach allows the software to generate more accurate and informative answers than traditional NLP (Natural Language Processing) models through a superior understanding of the text. An NLP model describes a...

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### How to Improve Your Amazon Brand Health

> Get the latest tips for boosting your Amazon brand health. Learn how to increase visibility, improve search rankings, and drive engagement.

- Published: 2023-04-01
- Modified: 2023-11-20
- URL: https://premierecreative.com/blog/amazon-brand-health/
- Categories: Amazon Marketing, Digital Marketing, eCommerce Marketing
- Tags: A10 Algorithm, Amazon Brand Health, Amazon FBA, Amazon IPI Score, Amazon PDP, Amazon Policy Compliance, Amazon Prime, Voice of the Customer

Boasting 310 million active users, Amazon is an eCommerce giant capable of generating immense awareness of your product. Optimizing your product pages to maximize this awareness is key, and every company should understand precisely how Amazon determines their brand’s ranking. Through the A10 algorithm, Amazon now assigns rank primarily on ‘brand health. ’ Understanding what Amazon defines as ‘brand health’ becomes vital to ensuring your brand dominates product categories, especially since Amazon almost always prioritizes ‘healthy’ brands above ones that it deems to be less ‘healthy. ’ A higher search rank directly translates to better selling potential. The concept is an indicator of how well a brand performs in its market, and several key components affect it. Keep reading to learn what good ‘brand health’ looks like on Amazon. What Determines Your Brand Health on Amazon? Amazon primarily uses three metrics to determine brand health: price competitiveness, Amazon Prime eligibility, and in-stock rate. Together, these components essentially determine how well a brand fulfills its positioning in the marketplace, as well as the customer experience the brand facilitates. Amazon will thus rank products that are competitive in their respective market, leading to the best customer experience possible. Let’s break down the three metrics that determine brand health, and more importantly, what your brand can do to fulfill each criterion. Price Competitiveness Always keep an eye on your product’s prices compared to the competition. Amazon will automatically monitor product pricing across the market; Amazon will also favor ranking reasonably-priced products that fall within market...

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### How to Use Instagram Reels Insights to Boost Engagement

> Looking to up your Instagram game? Check out our latest blog on Instagram Reels and take your social media engagement to the next level.

- Published: 2023-03-24
- Modified: 2023-07-25
- URL: https://premierecreative.com/blog/instagram-reels-insights/
- Categories: Content Marketing, Digital Marketing, Social Media
- Tags: Engagement, Instagram, Instagram Reels, Instagram Reels Insights

Instagram Reels quickly dominated the photo-sharing app since 2020. Created as a new feature to compete with TikTok, Instagram Reels refer to full-screen vertical videos that can last up to 90 seconds and remain permanently on the account’s page. With a suite of editing tools, content creators can add filters, stickers, trending audio snippets, and more to produce entertaining short-form videos. Instagram now prioritizes Reels over traditional photos and videos, meaning this is an ideal way to engage with audiences in 2023 and beyond. But creating and distributing creative Instagram Reels that receive higher engagement levels can prove quite challenging in the over-saturated social media landscape. So, what steps can content creators follow to make their Instagram Reels stand out? Read on to learn how using the Instagram Reels Insight Tool can help brands refine their best-performing videos and witness a surge in engagement levels. Where to Find Instagram Reels Insights To view the insights for individual Reels, scroll over to the REELS tab on your Instagram profile. Next, select the desired Reel and tap the VIEW INSIGHTS button below the video. Instagram will display how many plays, likes, saves, comments, and shares a Reel received, as well as the number of accounts reached on both Instagram and Facebook. Since Facebook’s parent company, Meta, owns Instagram, your Reels will go live on both social channels. As the company Meta owns both platforms, Reels that are posted on Instagram will also appear in Facebook's Reels section. The most important key performance...

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### 5 Ways to Optimize Your LinkedIn Content

> Looking to optimize your LinkedIn content for maximum engagement? Our blog has all the tricks you need to make your LinkedIn posts stand out.

- Published: 2023-03-16
- Modified: 2023-07-25
- URL: https://premierecreative.com/blog/linkedin-content-optimization/
- Categories: Content Marketing, Digital Marketing, eCommerce Marketing, Social Media
- Tags: Hashtags, LinkedIn, LinkedIn Boost, LinkedIn Content, Linkedin Posts, LinkedIn Tips

Attracting and retaining a loyal LinkedIn following requires a near-instant recognizable brand identity. Customers want to know who they buy from these days, so it’s up to companies to bridge the gap. Putting out more awesome content helps you to build and refine that brand image. It comes as no surprise then that businesses with a social media presence see 32% more sales on average than stores opting out of social media. On LinkedIn specifically, newsletters, videos, stories, live events, and polls are among several content options that brands can harness. By using any of these mediums, your brand can assemble a content archive that can reach the network’s 875 million members. Content brainstorming takes a lot of time, so Premiere Creative curated a list of five ways your brand can polish its LinkedIn content strategy. Let us introduce you to boosting posts, hashtags, content suggestions, pinned comments, and lead-generation forms. 1) Boost LinkedIn Posts If you want to extend your content’s reach beyond your company’s followers, consider LinkedIn’s boost feature. This nifty tool is arguably the easiest way to capture new audiences with your content, transforming a post from your LinkedIn page into an ad populating in various newsfeeds. Boosting the post will amplify it to a broader, similar audience and will likely garner further engagement. To boost a post, navigate to the MY PAGES section on the left side of your LinkedIn homepage and click the correct page name. You’ll then arrive at the ADMIN VIEW where you...

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### 3 SEO Strategies to Use on TikTok

> From optimizing content to leveraging hashtags, learn the best SEO strategies for TikTok to earn more views, followers, and engagement.

- Published: 2023-03-01
- Modified: 2024-10-03
- URL: https://premierecreative.com/blog/tiktok-seo-strategies/
- Categories: Digital Marketing, Search Engine Optimization, Social Media
- Tags: Audience Targeting, Generation Z, Hashtags, Keywords, Social Media Trends, TikTok, User-Generated Content (UGC), Video Marketing

Move aside Google because TikTok now reigns supreme as Gen Z's go-to search engine. You read that right! According to current trends, 40% of today's youth prefer to use the ever-growing video-based social media platform over traditional search engines. If your target audience includes Gen Z, then you must hop on TikTok and learn the ins and outs of the platform to avoid getting dominated by your competition. What is TikTok SEO? Search Engine Optimization (SEO) describes the process of aligning your content to make it more relevant to search queries on Google and other search engines. The same concept applies to TikTok! By utilizing SEO strategies on TikTok, you can widen content visibility and push your clips to the top of the search page. This increases the number of viewers for your content as well as the chances for them to transact TikTok routinely introduces new capabilities to make this process easier for content creators. Recently, TikTok raised the character limit for video descriptions from 300 to 2,200. This extra space gives you another chance to sprinkle in more keywords and hashtags, deepening your chances at discoverability. In fact, TikTok clips can have an engagement rate anywhere from 4 to 18%. TikTok's algorithm can then use these details to determine what the video is about more accurately and show the content to interested users on the home page, or the For You page (FYP). TikTok's Top Three Ranking Signals TikTok utilizes several factors to determine what videos to show...

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### How to Optimize Your Company’s LinkedIn Page in 2023

> Let your LinkedIn page shine! Learn the best practices for optimizing your page and getting the most out of your professional network.

- Published: 2023-02-21
- Modified: 2023-08-10
- URL: https://premierecreative.com/blog/optimized-linkedin-page-2023/
- Categories: Content Marketing, Digital Marketing, eCommerce Marketing, Social Media
- Tags: LinkedIn, LinkedIn Events, LinkedIn Live, LinkedIn Polls, LinkedIn Stories, Social Media Advertising, Social Media Campaign

LinkedIn is the largest professional network on the Internet; if your company is one of the 58 million organizations utilizing LinkedIn, you’ve already made a great choice. Seeing higher sales profits on LinkedIn requires you to differentiate your company from the vast sea of competitors. Emphasizing the unique aspects of your brand will carve out a loyal clientele base that will (hopefully) purchase your products instead of your rivals’. Investing time and precious resources to build a LinkedIn presence may seem pedantic at first but will prove cost-effective in your long-term publicity campaign. Recently, LinkedIn introduced new features you may want to weave into your social media outreach strategy. The Premiere Creative team curated an updated list of ways to enhance your LinkedIn company presence. In this blog, we’ll outline some clever ways to boost your brand's reach, increase conversions, and augment profits. Post More LinkedIn Content A dormant LinkedIn company presence won’t unlock the maximum number of benefits the platform can provide. Thus, make sure you prioritize a content strategy. Posting regular content establishes your company as an industry thought leader, builds trust with your audience and reinforces brand awareness. Furthermore, the LinkedIn algorithm rates posts by relevance, so users with the most “use” for your brand will eventually see your content. In other words, the eyes that see your posts belong to readers who may feel more inclined to connect. The users that read your post come from a tailored group: a sub-set that you will want to...

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### New Instagram Features Every Marketer Should Use

> Trying to reach more customers? With Instagram's new marketing features, you can create ads, run campaigns, and broaden organic reach.

- Published: 2023-02-11
- Modified: 2023-08-10
- URL: https://premierecreative.com/blog/new-instagram-marketing-features/
- Categories: Content Marketing, Digital Marketing, Influencer Marketing, Social Media
- Tags: Instagram, Instagram Grid Pinning, Instagram Insights, Instagram Reels, Instagram Stories, Video Marketing

It's no secret that social media has become one of the most important marketing channels in the world where you can reach new audiences and increase brand awareness. That comes with an ever-growing need for visual content. Instagram is no exception to this necessity. In fact, we believe because of its ability to reach a wider audience and engage with people on a personal level, incorporating this is essential to your marketing strategy. Instagram is a visual platform, so if you want to reach more people, you must keep your content visually engaging. As social media continues to become a constant in everyday life, marketers must stay on top of the latest features, so they can focus on what matters most— the brand. Check out these new features and innovations on Instagram. Reels Template (Interactive Stickers, Auto Captions) Since the beginning of time, stories have always captivated and enticed humans of all ages. And Instagram is no different. When your brand needs a cost-effective solution, consider incorporating Instagram reels into your page. Reels are among the latest ways for businesses to get their message across in a way that keeps viewers engaged and interested. With 91% of Instagram users watching videos every week, it only makes sense to include reels in your strategy! Even better, these clips boost your page views without spending money on paid advertising. You can now use auto-captions on reels; so that when users watch your videos without sound, they can still engage with your video... .

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### How to Optimize Businesses for ‘Near Me’ Google Search Queries

> Learn how to use location-specific keywords to get the most out of your 'Near Me' search queries on Google.

- Published: 2023-02-01
- Modified: 2023-11-13
- URL: https://premierecreative.com/blog/near-me-search-queries/
- Categories: Digital Marketing, Search Engine Optimization
- Tags: "Near Me" Searches, Black Hat SEO, Google, Google My Business, Keywords, Local SEO, Mobile Marketing, Online Reviews

Given consumers’ reliance on online purchases for the past two years, it’s not surprising to see that, even as they return to in-person shopping, they still turn to the internet to streamline buying experiences. Online searches for businesses “near me” have been on the rise, with Google searches for “open now near me” up 400% from last September. Given the immense usage of the term, new businesses may think that including the “near me” phrase in their brand name may be an incredible opportunity to capitalize on the extensive search engine optimization (SEO) potential of this phrase. However, Google now ranks these companies below competitors. Thus, including the term in your brand may cause more harm than good for your business’s long-term SEO. Unpacking the “Near Me” Hype With moving and vacationing on the rise post-covid, tired travelers are always looking for a quick way to find restaurants, hotels, and everyday businesses in unfamiliar areas. Searching for these places with the phrase “near me” is a quick way to find locations in the immediate vicinity. It’s SEO 101: shoppers keep including “near me” in search queries. Thus, including that phrase in the name of your new business will shoot your company website to the top of search rankings based on name alone. Notably, the commonly applicable term can attach to any business name, regardless of what you sell. Businesses have certainly tried: from Dentists’ offices to auto repair shops to massage parlors, companies across the country have incorporated the term...

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### How Walmart Fulfillment Services Work

> Walmart Fulfillment Services (WFS) lets marketplace sellers can store all their inventory within the massive Walmart fulfillment network.

- Published: 2023-01-23
- Modified: 2024-07-15
- URL: https://premierecreative.com/blog/walmart-fulfillment-services/
- Categories: Digital Marketing, eCommerce Marketing, Paid Advertising, Walmart Marketing
- Tags: Customer Lifetime Value (CLV), Customer Loyalty, Free & Easy Returns, Free Shipping, Walmart, Walmart Advertising, Walmart Fulfillment Services, Walmart Marketplace, Walmart Product Listings

Walmart Fulfillment Services (WFS) is an end-to-end fulfillment service for eCommerce sellers. If you have ever abandoned your online shopping cart due to exorbitant shipping fees, you are not alone. According to Statista, pricey shipping is one of the main deterrents for online shoppers aged 18 and older. Wishing to avoid unwanted surprises at checkout, digital sellers must find ways to fulfill purchases conveniently and cost-effectively to stay on top in today's market. Luckily, Walmart can help. All you need to do is join Walmart Marketplace, ship your inventory to a WFS facility, and Walmart will do the rest. With Walmart Fulfillment Services in your arsenal, your eCommerce business can overtake competitors by partnering with one of the world's largest supply chains. Learn how Walmart Fulfillment Services can catapult you to success with these five industry tips. 1) Entice Customers with Two-Day Delivery We live in a world of instant gratification. Customers want their packages, and they wanted them delivered... yesterday! Nobody wants to wait longingly for packages to arrive days later. You must meet this expectation by offering free two-day shipping throughout the U. S. on all eligible orders. If you use Walmart Fulfillment Services, all your products will be a part of the Walmart+ free shipping subscription program. These products will have the "two-day shipping" or "fulfilled by Walmart" badges, improving ranks on SERPs (Search Engine Result Pages) and boosting Buy Box wins. According to Walmart, you may even see a 50% increase in Gross Merchandise Volume or the total...

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### How to Improve Your Website's Page Speed & User Experience

> Rapid website loading times will deliver an excellent user experience to visitors. Learn how to optimize your page speed today!

- Published: 2023-01-16
- Modified: 2023-11-13
- URL: https://premierecreative.com/blog/boost-website-page-speed-user-experience/
- Categories: Digital Marketing, Website Design
- Tags: Content Delivery Network (CDN), Content Management System (CMS), CSS, HTML, Javascript, Mobile Design, Mobile Responsive Design, NitroPack, Plug-ins, User Experience (UX), Website Speed, WordPress

Nowadays, the average online customer expects nothing less than quick loading times and a seamless page experience to discover the best products or services on the web. In a world that celebrates instant gratification, users will no longer tolerate a poor page experience, especially when they know about the countless other options on the web. If your website takes five seconds to load, up to 90% of your traffic may leave and not give your business a second thought. These grand expectations make page speed critical now more than ever. Having designed countless WordPress websites, Premiere Creative understands the ins and outs of website speed optimization. Follow these tips to keep your website’s speed and user experience up to code. What Makes for a Good Page Experience? Page experience focuses on how users feel about the experience of interacting with a particular webpage. While Google keeps algorithmic secrets under lock and key, the Premiere Creative team knows that Google uses several specific signals to gauge page experience, including: Core Web Vitals HTTPS for secure browsing Mobile friendliness Non-intrusive pop-ups or page interruptions to reduce the chances of annoying your visitors Although Google places great emphasis on a website’s content and relation to a search query when assigning rank, a poor page experience will undeniably position your website at a disadvantage when making a statement on the web. Therefore, maintaining superior page speeds can give your business a competitive edge to overtake your industry rivals. What are Core Web Vitals? Core...

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### The Top Social Media Platforms for Marketing in 2023

> Is it Facebook, TikTok, Instagram, Snapchat, or Twitter? Discover the top social media platforms reigning supreme in 2023.

- Published: 2023-01-01
- Modified: 2023-08-10
- URL: https://premierecreative.com/blog/top-social-media-platforms-2023/
- Categories: Content Marketing, Digital Marketing, Social Media
- Tags: Audience Targeting, Brand Building, Direct Response, Facebook, Generation Z, Instagram, Millennials, Snapchat, Social Media Advertising, TikTok

Social media is more important than ever in accessing pop culture, news access, and marketing. Social media marketing proved extremely effective for multiple big and small companies such as Coca-Cola, Overtone, Dollar Shave Club, and Lego. There are so many companies that would not be where they are today without social media marketing. If you look at some of these companies on their different platforms, you will notice that they are not posting the same thing in each place, but why? Each social media platform works differently and caters to different people, which means users need to figure out how to use each platform differently. But how do you learn how to post for a specific platform? And what if you do not want to post on all of them? How do you figure out which one is right for you? Let us examine a handful of the most popular social media sites. Facebook Facebook is known as the social media for “Boomers,” even though the average user is 40. 5 years old. It is one of the oldest social media platforms still in use since its creation in 2004, and people often use it to stay connected with old friends and colleagues. Facebook also allows for Groups, where people connect to talk about different topics from kitchen design to adopting pets. Both personal and business profiles are easy and free to create, which means you can use the platform to market your company without paying a dime. You can increase...

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### Simple Tips for Boosting Your Amazon Sales

> Are you an Amazon seller looking to increase sales? Discover tips and tricks to boost your sales on Amazon and maximize your profits.

- Published: 2022-12-21
- Modified: 2023-11-10
- URL: https://premierecreative.com/blog/boost-amazon-sales/
- Categories: Amazon Marketing, Digital Marketing, eCommerce Marketing
- Tags: Amazon A+ Content, Amazon Advertising, Amazon Agency, Amazon PDP, Amazon Posts, Amazon Seller Central, Amazon Storefront, Amazon Vine, Keywords, Online Reviews

With a commanding force in the eCommerce market, every digital seller should eagerly jump on the Amazon bandwagon. With access to a massive 310 million active users, failing to dip into the Amazon pool does your business a disservice. But getting approved to sell on the eCommerce titan is only half of the equation; you still need buyers to find you. Nearly 2 million companies already have Amazon storefronts, so your product can get lost in a sea of competitors. Yet with some strategy and preparation, overtaking rival merchants is possible. Check out these tips your business can follow to augment Amazon sales. Build an Amazon Storefront By constructing a storefront on Amazon, companies configure customized web pages within Amazon that spotlight and categorize products for convenient browsing. Shoppers that search for a company, or click on their brand name on a listing, will land on that company’s storefront. An Amazon Storefront provides teams with the perfect opportunity to entice shoppers to transact. No competitor listings will appear on the storefront. Furthermore, companies can customize Amazon storefronts with logos and images, as well as add an ‘about’ section and product tabs. Get creative with it; more shoppers will want to engage with compelling designs. Harness SEO for More Amazon Sales Aspiring Amazon sellers must add Search Engine Optimization (SEO) to the marketing docket. SEO-friendly PDPs (Product Display Pages) are the key to bringing listings to the top of Amazon’s search rankings. But designing SEO-friendly Amazon PDPs extends far beyond crafting...

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### Keeping Your Prices Right on Walmart’s Marketplace

> Learn how to use data from Walmart to analyze the competitive landscape and find the right balance between price and performance.

- Published: 2022-12-13
- Modified: 2023-10-30
- URL: https://premierecreative.com/blog/walmart-pricing-strategy/
- Categories: Digital Marketing, eCommerce Marketing, Walmart Marketing
- Tags: Holiday Marketing, Pricing Strategy, Walmart Buy Box, Walmart Marketplace, Walmart Seller Central

Has your brand joined sellers, like Samsung or Barbie, on Walmart’s growing Marketplace yet? Collaborating with this giant eCommerce platform will give your products the honor of reaching over 100 million ready-to-buy monthly visitors. With that degree of exposure also comes a certain level of freedom. Although obliged to follow Walmart’s seller agreements, policies, and standards, you control the pricing for your product catalog after joining. Nonetheless, securing the most impressions possible relies on your stock prices checking three key boxes. Namely, keep your inventory affordable, enhance your listings’ visibility, and adhere to Walmart’s strict rules and guidelines. 1) Your Prices are Affordable From ‘Buy One, Get One’ and free shipping to percentage discounts, every shopper loves a great bargain. Thus, it makes logical sense for eCommerce sellers to maintain reasonable prices to attract consumers. The key here, though, is low enough. You read that right! Beware of lowering your pricing too much! One study from Vanderbilt University, published in the Journal of Consumer Research, suggests bargain prices can become counterproductive. Seeing a price that seems too reduced often signals shoppers to question the product’s quality, making them less likely to transact. To keep price tags budget-friendly, yet high enough to prove to shoppers that the unit is worth the investment, Walmart Marketplace extends two exclusive recourses: the Everyday Low-Price Promise and the Repricer Tool. Everyday Low-Price (EDLP) Promise Everyday Low-Price Promise (EDLP) describes a pricing strategy Walmart uses that guarantees all consumers will get a low, fair price on...

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### Never Overlook TikTok as a Marketing Tool

> Learn tips on creating content, optimizing hashtags, and more to maximize your reach and drive engagement with your brand on TikTok.

- Published: 2022-12-01
- Modified: 2023-08-08
- URL: https://premierecreative.com/blog/tiktok-marketing-tool/
- Categories: Content Marketing, Digital Marketing, Social Media
- Tags: Audience Targeting, Brand Building, Cross-Platform Marketing, Generation Z, Social Media Advertising, Social Media Trends, TikTok, User Engagement, Video Marketing

Never underestimate the sheer power of social media, particularly TikTok! Social media is a wonderful place to connect with customers and present your advantageous services to a new wave of future clients. Since its initial launch, TikTok quickly transformed into one of the leading and most accessible mobile apps, with an engagement rate that overwhelmingly exceeds any other social site. Are you weighing the benefits and drawbacks of adding TikTok into your marketing mix? Then read on to learn how you can make the popular app an essential component in your digital toolbox. Is TikTok a Viable Tool for Brand Awareness? With social media now an integral cog in countless marketing strategies, brands must consider new avenues to reach more buyers. While most teams immediately flock to Facebook, Instagram, and Snapchat, newer platforms like TikTok often end up on the chopping block. Initially, industry leaders scoffed at the mere thought of using TikTok for marketing purposes. But due to its profound impact on today’s culture, TikTok is the go-to channel for reaching younger buyers in a way that doesn’t feel contrived. TikTok is here to stay, so marketers should keep brainstorming ways to tailor their content to the platform. Genuine Content TikTok is a completely different platform from its competitors like Instagram and Facebook—not only in its layout and content but also in how people utilize it. Unlike Instagram, (where users tend to brandish facades), TikTok encourages users to remain authentic, allowing people to broadcast their style, interests, and passions... .

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### How to Build a Strong Presence on Amazon This Holiday Season

> Learn how to create effective Amazon promotions, to help your eCommerce brand get the most out of the holiday shopping season.

- Published: 2022-11-21
- Modified: 2023-11-10
- URL: https://premierecreative.com/blog/amazon-holiday-season-guide/
- Categories: Amazon Marketing, Digital Marketing, eCommerce Marketing
- Tags: Amazon A+ Content, Amazon DSP, Amazon PDP, Amazon Vine, Helium 10, Online Discounts & Deals, Sponsored Brands, Sponsored Display, Sponsored Products

The holiday shopping season has arrived in full swing; with that comes the need to create an unyielding advertising presence that streamlines a clear path between a customer and your product. Studies show that 67% turn to Amazon for gift buying, so your eCommerce business needs a compelling strategy that will help you reach those shoppers and get them excited about what you have to offer. With the right advertising strategy, you can raise brand awareness, sales, and visibility during Amazon’s busiest time of the year. To help you navigate this year’s holiday season, check out these tips to place your offerings in front of more buyers on the eCommerce juggernaut. Optimize Your Amazon Product Display Page The Amazon Product Display Page (PDP) is where buyers make informed purchasing decisions. Serving as an online product listing, a strong page that checks all the boxes will result in higher impression rates. By deploying the right messaging and creative tactics, you can create a product display page that attracts even more customers. Utilize Amazon’s A+ Content program, which allows sellers to add extra images, comparison charts, and richer copy. The Product Title The title gives buyers an accurate snapshot of your goods. Amazon’s A9 search algorithm ranks products based on how they relate to search queries. For this reason, a clear title is crucial in helping customers discover your product. An informative, easy-to-read title that includes key facts about the item listing will help customers gain more information in one glance. Include...

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### Selling on Walmart Marketplace This Holiday Season

> Learn the best strategies to maximize your Walmart sales, optimize your listings, and make the most of the holiday rush.

- Published: 2022-11-15
- Modified: 2023-10-30
- URL: https://premierecreative.com/blog/walmart-marketplace-holiday-selling/
- Categories: Digital Marketing, eCommerce Marketing, Paid Advertising, Walmart Marketing
- Tags: Walmart Fulfillment Services, Walmart Marketplace, Walmart Sponsored Brands, Walmart Sponsored Product Ads, Walmart Targeting Campaigns

‘Tis the season to optimize your eCommerce strategy, boost your products’ visibility, and up your profits on Walmart’s Marketplace. Now is your time to take advantage of this small window. The holidays always bring about a blizzard of eager shoppers with long shopping lists and stretched budgets for brands to target. Given the huge shift to eCommerce buying during the pandemic, it’s no surprise that gift-givers log online to check off items on their “to-buy” lists. We can expect this trend to stay, as eMarketer predicts that online retail sales will reach $6. 17 trillion by 2023; to enjoy a satisfying piece of that pie during the holidays, your brand must consider harnessing another eCommerce giant. Enter Walmart Marketplace. Who knew the north pole relocated online? What is Walmart Marketplace? Since 2009, when the Walmart Marketplace first launched, the eCommerce titan has invited and partnered with retailers to list their products, broaden reach, boost visibility, and increase sales. A key ingredient in Walmart Marketplace’s profitable holiday recipe is the 100 million+ unique visitors that visit the site every month. A curated list of nearly 400 brands, including huge brands like eBags and Wayfair, list their merchandise on the platform. So, how can you secure a coveted spot-on Walmart’s growing list of trust sellers? Review Walmart’s Membership Requirements Before you embark on your holiday selling journey, you must first file a request to sell on the platform. Simply navigate to the Walmart Marketplace application page and begin the 10–15-minute application process. To...

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### Prepping Your eCommerce Storefront for the Holiday Season

> From increasing sales to optimizing your eCommerce storefront, Premiere Creative has all the tips to make your holiday season more successful!

- Published: 2022-11-01
- Modified: 2023-10-30
- URL: https://premierecreative.com/blog/holiday-season-ecommerce-storefront/
- Categories: Amazon Marketing, eCommerce Marketing, Paid Advertising, Walmart Marketing
- Tags: Amazon 1P, Amazon Seller Central, Black Friday, Brand Building, Customer Loyalty, Cyber Monday, Holiday Marketing, Supply Chain Management, Walmart Fulfillment Services, Walmart Seller Central

Despite bringing in a wave of new customers, the holiday season introduces stress for eCommerce businesses as they prepare for the busiest shopping time of the year. Many companies will kick into overdrive during the year’s final quarter as they put more energy and budget into promoting products, managing inventory, and fulfilling customer orders. As consumers add gifts to their wish lists and shop for loved ones, the arduous task of predicting consumer behavior passes on to eCommerce businesses of all sizes. But fear not! As a business owner, you can tap into a multitude of resources to help you thrive during the hectic holiday season. From product promotion to supply chain management, eCommerce platforms such as Amazon Seller Central and Walmart Seller Central provide assets to businesses to ensure teams connect with the intended market, potentially converting them into loyal customers and brand advocates. Keep reading to explore how your eCommerce business can leverage multiple storefronts to flourish this holiday season! Understanding Your Holiday Consumers In a post-COVID society, the holiday season will look much different this year compared to the past two years, particularly with increased gatherings and traveling. Due to this, consumer behavior will also change, and because of this consumer behavior will change as well with an uptick in online shopping. Holiday celebrations and family gatherings, once difficult to manage, are expected to increase in frequency. With holiday celebrations afoot, customers will remain sensitive to prices due to prominent levels of inflation. Customers want to stretch...

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### Your Guide to Amazon Sponsored Brand Ads

> Learn how to make the most of Amazon's Sponsored Brand Ads to maximize your success, and increase brand visibility and profits.

- Published: 2022-10-25
- Modified: 2023-11-13
- URL: https://premierecreative.com/blog/amazon-sponsored-brand-ads-guide/
- Categories: Amazon Marketing, Digital Marketing, eCommerce Marketing, Paid Advertising
- Tags: Amazon Advertising, Amazon Agency, Amazon Brand Registry, Keywords, Return on Investment (ROI), Sponsored Brands, Video Ads

Amazon generated $469 billion worth of sales in 2021 and forecasters expect that number to steadily grow each year. As these sales numbers surge, more companies keep jumping on the bandwagon, which makes it harder for smaller companies to compete. To survive in the eCommerce world, you must promote your brand effectively. Sponsored brand ads have the power to boost consumer awareness of your brand and create customer loyalty. With this guide organized by Premiere Creative, you’ll discover how sponsored brand ads can help your business grow on Amazon. What is an Amazon Sponsored Brand Ad? Amazon sponsored brand ads refer to banner ads that appear at the top of related Amazon search results. These ads typically display your brand's logo, a custom tagline, and 3 product images or a video. In essence, an Amazon sponsored brand ad promotes your brand holistically and shows off an entire product line instead of just one product. When a customer clicks on your ad, they arrive on your Amazon storefront or custom landing page, meaning they will only see your products. Sponsored brand ads are only available to brand-registered sellers on Amazon, so do not forget to register your brand before pursuing these campaigns. Once you register your brand with Amazon, you gain access to sponsored brand ads, as well as a wide host of advertising options to help you generate sales (like sponsored product ads and sponsored display ads). These different ad options target consumers in the later stages of the marketing...

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### Analyzing the Effectiveness of YouTube In-Stream Ads

> YouTube In-Stream Ads are here to stay. Optimize your ads, measure their success, and boost your reach and engagement today!

- Published: 2022-10-14
- Modified: 2023-08-09
- URL: https://premierecreative.com/blog/youtube-in-stream-ads/
- Categories: Content Marketing, Digital Marketing, Social Media
- Tags: Audience Analysis, Brand Building, In-Stream Ads, Return on Investment (ROI), Social Media Advertising, Social Media Trends, Video Ads, Video Marketing, YouTube

Attracting more than 2. 6 billion monthly users, YouTube is undoubtedly a great platform to bring your video ads to a larger pool of potential consumers. Aside from high-volume viewership, YouTube in-stream ads also give brands insightful metrics and reporting features. Thus, your YouTube in-stream ads give your brand screen time while delivering a wealth of data about user engagement, which you can harness to refine your marketing strategy. Video production is not cheap, so why not try to optimize the ads you create? To aid you in this process, Premiere Creative wants to give you the keys for building in-stream ads and measuring YouTube’s video analytics. Moreover, we will introduce innovative ways to improve your ROI (return on investment) using that data. Make YouTube your new advertising consultant and enable in-stream ads to really work for you. What is a YouTube In-Stream Ad? Ranging from 60 to 90 seconds, YouTube in-stream ads play before, during, or after videos. Typically set to run automatically, YouTube in-stream ads come in two distinct formats. The first variation, skippable ads, may last up to 6 minutes, but viewers can skip through them after reaching the five-second mark. Alternatively, you can build non-skippable ads, which can last up to 15 seconds and do not allow viewers to skip. So, should you use these YouTube in-stream ads? We think so! First, YouTube in-stream ads can unlock new audience segments, placing video ads in front of billions of users. Secondly, these ads see a higher click-through rate,...

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### Amazon PPC 101

> Get the most out of your Amazon PPC ad campaigns with actionable strategies and tips to boost your ROI and maximize success.

- Published: 2022-10-04
- Modified: 2023-08-30
- URL: https://premierecreative.com/blog/amazon-ppc-101/
- Categories: Amazon Marketing, Digital Marketing, Paid Advertising
- Tags: Amazon, Amazon Agency, Keywords, Return on Investment (ROI), Sponsored Brands, Sponsored Display, Sponsored Products

Paid advertisements on different platforms such as Facebook, Google, and Instagram have taken over the eCommerce space in recent years because of their detailed targeting capabilities. These sponsored posts allow sellers to reach customers in key locations such as social media feeds or SERPs (Search Engine Result Page). Amazon PPC sellers can present Amazon customers who are ready to transact — and then measure their ads’ performance to identify which specific ads are driving conversions. Now, it is time for online sellers to understand how they can advertise directly within Amazon to reach new customers through pay-per-click campaigns. What is Amazon PPC? PPC stands for Pay-Per-Click advertisements. The concept, created in 2002, is nothing new in the online advertising industry. The purpose of PPC advertising is to increase traffic to websites. This works by an advertiser paying a publisher (Amazon, Facebook, Google) whenever a consumer clicks on the ad. Advertisers typically bid on keyword phrases relevant to their target market and only pay when customers click on their ads. This model assures advertisers that their content achieves tangible results and charges them fairly for the campaigns they are running. By tracking different key PPC metrics such as attributed sales, impressions, clicks, or advertising cost of sales (ACoS), advertisers can assess how effective their campaigns are. Aiming for an ACoS lower than your profit margin is the objective of Amazon PPC as the lower the number, the better. What Makes Amazon PPC So Unique? Amazon PPC, introduced in 2012, is slightly...

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### Launching Your First TikTok Ad

> Learn how to create a successful ad campaign, the types of ads available, and the benefits of using TikTok Ads to reach your target audience.

- Published: 2022-09-21
- Modified: 2023-08-08
- URL: https://premierecreative.com/blog/tiktok-ads/
- Categories: Digital Marketing, Paid Advertising, Social Media
- Tags: Branded Content, Generation Z, Hashtags, Social Media Advertising, Social Media Trends, TikTok, User-Generated Content (UGC), Video Marketing

It's time to jump on the TikTok Ad bandwagon! Do you want to boost your online presence and connect with a whole new generation of people? TikTok grew exponentially over the past two years, positioning itself as one of the leading social platforms for younger generations like Generation Z. As companies continue to expand, TikTok became a vital tool for attracting new followers and communicating with customers. Why Use TikTok Ads? TikTok became a household name with over 1 billion active users in 2022. Setting itself apart from the other social media giants with short-form videos across the board, TikTok users can watch videos and interact with them by liking, commenting, sharing, and responding with a video (called a stitch or duet). Through TikTok, anyone can make a video — even users with limited tech knowledge. Any business can start using this platform to gain more exposure for their company. TikTok is here to stay, so mastering this social media app will benefit your company. Getting Started with Your First TikTok Ad Creativity thrives on TikTok’s platform, allowing you to breathe new life into your best ideas. If you hope to see the most value from your TikTok ads, you will want to spy on other companies in the same industry to see how many videos they are producing and how frequently. By analyzing their strategy, you can understand what it takes to stay engaged. You can also watch other TikTok videos to understand what the trending audios are, what...

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### The Top Influencer Marketing Software

> Check out this insightful guide to help you make the best decision possible when choosing influencer marketing software.

- Published: 2022-09-11
- Modified: 2023-07-25
- URL: https://premierecreative.com/blog/top-influencer-marketing-software/
- Categories: Digital Marketing, Influencer Marketing, Social Media

With social media playing an everyday role in people's lives, you may have become interested in influencer marketing to gain traction for your business. Influencers’ devoted audiences are ready to try the products they suggest, so it may seem like a good idea to try working with an influencer to promote your brand. Before you can get your desired results, however, you may struggle with finding the right influencer for you. Not only that, but you must also send several emails back and forth, create contracts, establish payment methods, and more once you find your influencer. Luckily, there are several options when it comes to influencer marketing software, each with unique features and characteristics to help you organize everything as it relates to influencer marketing. Grin Designed for eCommerce, Grin is an all-in-one influencer marketing software you can use to manage your campaigns. There's no need to juggle different software when using Grin. On the contrary, you can streamline workflows by integrating other platforms such as Gmail, Magento, Office 365, PayPal, Shopify, Slack, SMS, and WooCommerce into one space. If you already have partnerships with influencers, you can import their information onto Grin. The platform also offers search features if you need to connect with influencers for future campaigns. Once these influencers finish creating content, you can manage payments directly on the easy-to-use software. Creator. co Creator. co focuses on content creation and distribution. Your team can build campaigns and invite creators, or Creator. co can handle all influencer campaign efforts. The automated...

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### What is the Pinterest Trend Finder?

> From the latest fashion trends to yummy recipes, you'll learn what's trending on Pinterest and how to make the most of it with this new tool.

- Published: 2022-09-01
- Modified: 2023-08-08
- URL: https://premierecreative.com/blog/pinterest-trend-finder/
- Categories: Digital Marketing, Social Media
- Tags: Keywords, Pinterest, Pinterest Trend Finder, Social Media Advertising

Do you find your store struggling to keep up with modern trends in eCommerce and online shopping communities? Is your business unable to predict or catch trends at the earliest stages? Doing so gives your brand an enormous advantage over your competitors by stepping into untapped markets. With millions of monthly users, brands can use Pinterest as an invaluable tool for recognizing emerging trends online. These trends can dictate the types of content you serve up while playing a vital role in your brand’s marketing strategy. Come join the Premiere Creative team as we delve into the best practices for finding exciting new Pinterest trends. What is Pinterest? First and foremost, Pinterest is a discovery search engine centered around ideas and interests. According to Pinterest, more than 400 million people visit the platform every month to explore and discover inspiration from more than 240 billion saved pins. These ideas can come from prevailing fashion styles, mouth-watering recipes, life-improving products, or even movie recommendations. Furthermore, users can browse through different “Pins” that the Pinterest algorithm curates, matching users with their top interests and passions. Pins can appear in various media forms, such as videos, images, and text. Moreover, pins may also include links to products, storefronts on various marketplaces, blog articles, or anything else that creators want viewers to see. When a user enjoys a pin, they can save it to a “Board. ” Additionally, group boards allow people with common interests to share their favorite pins in a specific category or...

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### Your Guide to Search Retargeting

> Learn from experts in the industry and get tips on how to set up and optimize your search retargeting campaigns.

- Published: 2022-08-23
- Modified: 2023-08-08
- URL: https://premierecreative.com/blog/search-retargeting-guide/
- Categories: Digital Marketing, eCommerce Marketing, Paid Advertising
- Tags: Audience Targeting, Brand Building, Conversion Rate Optimization, Keywords, Organic Website Traffic, Search Intent, Search Retargeting

A customer with a need and a brand with a product that fulfills that demand is a match made in heaven. But online advertisements must first survive scroll-throughs by thousands of uninterested web surfers before finding that perfect coupling. That’s where search retargeting comes in: expediting this mutually beneficial meeting to ensure you get the most bang for your buck when creating ads to acquire new customers and boost sales. People’s search histories reflect their search intent: what they’re interested in, looking for, or planning to buy in the future. Search engines then utilize keyword search data to serve up results that closely align with search intent. But for eCommerce sellers, user search history is an informational goldmine. Keep reading to explore Premiere Creative’s guide to this profitable and cost-effective marketing tactic; discover how you can apply search retargeting to your digital strategy today! What is Search Retargeting? Search retargeting essentially gives brands a way to tailor a custom audience for their ads, based on users’ online search queries. This high ROI strategy is akin to behavioral targeting conducted through website retargeting, which displays ads to returning website visitors who have not yet made any purchases. But search retargeting places ads directly in front of the right clientele: the group (determined by data history) most likely to buy your products. This new audience does not necessarily have an existing interest in your brand, but rather expresses enthusiasm in your niche, a determination made evident from keyword search data. Prior to...

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### Choosing the Right Analytics Attribution Model

> Get an in-depth look into the attribution models available to see the most accurate insights for your marketing strategies.

- Published: 2022-08-17
- Modified: 2023-08-08
- URL: https://premierecreative.com/blog/best-analytics-attribution-model/
- Categories: Digital Marketing
- Tags: Attribution Models, Conversion Rate Optimization, Data-Driven Attribution, Google AdWords, Google Analytics, Linear Attribution, Multi-Touch Attribution, Return on Investment (ROI)

The marketing scene is ever-changing with new trends and platforms emerging just when you thought you had a solid marketing strategy for your business. From maintaining multiple social media channels and sending weekly newsletters, to organizing sponsorships, your marketing strategy can quickly become a complicated laundry list of responsibilities. Although marketing is all about experimenting with different approaches, eventually you will need to evaluate your current strategy and narrow down on the practices that drive conversions. So, how do you choose the right channels that fuel conversions? How do you identify the underperforming strategies and the ones that exceed expectations? This is where an analytics attribution model comes into play. What is an Analytics Attribution Model? An analytics attribution model reports which marketing channel receives credit for a conversion on platforms like Google Analytics or Amazon Seller Central. For example, will you credit the newsletters that readers clicked on after a successful sale? Or was it the Facebook ad they saw the day before the real hero? Thus, choosing an appropriate attribution model helps you determine which channels work towards your goals rather than simply guessing the most successful ones. By singling out these productive channels, you can tweak your current marketing strategy to earn more conversions. What are the Types of Analytics Attribution Models? From the simple first-click model to the more complex data-driven model, your team has several models to consider. Keep in mind that you can always use multiple models to gauge your most successful strategies since...

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### How to Prepare Your Online Business for Black Friday & Cyber Monday

> This blog covers the essential tips and strategies for successful Black Friday and Cyber Monday marketing. Grow your eCommerce sales today!

- Published: 2022-08-09
- Modified: 2023-08-08
- URL: https://premierecreative.com/blog/black-friday-cyber-monday-checklist/
- Categories: eCommerce Marketing, Email Marketing
- Tags: Black Friday, Cross-Selling Emails, Cyber Monday, Email Automations, Holiday Marketing, Mobile Marketing, Online Discounts & Deals, User Experience (UX)

Make the most of Black Friday and Cyber Monday by prepping your online store for the busiest shopping days of the year. Businesses in the eCommerce industry collectively saw 6. 3 billion dollars in global sales on Black Friday and Cyber Monday in 2020, with an average cart price of 100 USD. Doesn’t an influx of eCommerce revenue sound divine, especially in time for the holiday season? Get in on the sales by preparing your website ahead of the holiday season rush. Read on to learn how you can fortify your online business and enjoy an influx in Black Friday and Cyber Monday sales. Promote Your Business Early Supply chain issues, shipping delays, and price spikes lingered on everyone’s minds since the beginning of the pandemic. These factors led to holiday shopping beginning earlier, with 31% of consumers shopping for holiday gifts before the end of October! The COVID-19 pandemic also contributed to a boom in eCommerce transactions; in 2020, the eCommerce industry witnessed an increase in sales of about 244. 2 billion or 43%. This trend is likely here to stay, which means that you must update your standard operating procedures to meet this behavioral shift. If you haven't jumped on the social media bandwagon, start immediately or you will keep missing tons of outreach opportunities. While many platforms can supercharge your digital presence, try starting on popular social media sites like Facebook, TikTok, Instagram, and Pinterest. Next, figure out your target audience’s main platforms and post related content to arrest...

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### The 5 Most Popular eCommerce Platforms

> Discover the best eCommerce platforms that can help you meet your goals and ambitions. Get the latest advice and tips from industry experts.

- Published: 2022-07-27
- Modified: 2023-11-20
- URL: https://premierecreative.com/blog/top-ecommerce-platforms/
- Categories: Digital Marketing, eCommerce Marketing, Paid Advertising
- Tags: BigCommerce, Business-to-Consumer (B2C), Content Management System (CMS), Magento, Shopify, Template Monster, Wix

Opening up a storefront on an eCommerce platform is a remarkable way to build, promote, and grow your company on the web. According to the 2020 ARTS (Annual Retail Trade Survey) release, eCommerce sales increased by 43% due to lockdowns during the pandemic. But as we move on from COVID-19, the shift to eCommerce buying will stay. In 2022, there are so many different platforms to choose from, which might seem overwhelming for eCommerce neophytes. Which are the most user-friendly and intuitive? Which cost the most money? Which are free? Will you need to learn advanced coding? These are all important questions to consider as you weigh your options. Today, we’ll explore 5 of the best eCommerce sites to utilize for your business in 2022. But first, what is an eCommerce platform anyway? What is an eCommerce Platform? An eCommerce platform refers to software that allows online transactions between sellers and buyers; think of it as an internet storefront. Although each hub lets sellers manage media assets, sales data, and marketing outreach, the various eCommerce sites all come with unique benefits and drawbacks. Luckily, the positives far outweigh the negatives. Indeed, without a proper eCommerce platform, an online business will struggle to stay afloat in a saturated market. Shopify Shopify is arguably the most well-known and user-friendly eCommerce website available. It’s fairly intuitive compared to other eCommerce sites, such as Magento. Launched over a decade ago selling snowboards, Shopify soared into the eCommerce stratosphere. Today, Shopify has countless free templates...

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### How to Partner with YouTube Micro-Influencers

> Are you a content creator looking to build your brand on YouTube? Unlock the potential of YouTube with paid micro-influencers.

- Published: 2022-07-20
- Modified: 2023-08-09
- URL: https://premierecreative.com/blog/youtube-micro-influencers/
- Categories: Digital Marketing, Influencer Marketing, Social Media
- Tags: Brand Building, Micro-Influencers, Return on Investment (ROI), Social Media Trends, YouTube

Influencer marketing is one of the hottest trends in the current digital marketing space. Brands spent a whopping combined $603. 9 million on YouTube influencer marketing in 2021. As companies – both big and small – shift their marketing budgets to include influencer marketing, it makes sense why this trend continues to boom. Who does not want a promotion from someone that receives thousands, even millions, of views? But not everyone can afford partnerships with colossal personalities like MrBeast or Charli D’Amelio. So, how do smaller companies jump into the world of influencer marketing? They can start by considering the benefits of micro-influencers. What is a YouTube Micro-Influencer? Meet the YouTube micro-influencer! A micro-influencer, while not having millions of subscribers, can still reach thousands of people with their content. Micro-influencers typically boast between 1,000 and 100,000 subscribers, yet their videos often garner more views. The main attraction of micro-influencers is that they formed a tight-knit base of followers that likely trust their endorsements. More importantly, they dedicated thousands of hours to growing their channels through authenticity and quality content. Micro-influencers on YouTube tend to attract long-term followers. More often than not, they cornered a niche market – like beauty or tech – with their videos. So, if your brand lies in the same niche industry, we guarantee you will have an easier time partnering with micro-influencers on YouTube. Finding a Micro-Influencer on YouTube YouTube became a helpful tool for recruiting potential micro-influencers. By searching up the market you want to target...

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### The Best Email Subject Lines to Engage Customers & Heighten Click-Through Rates

> Become an email marketing titan! Find out what makes a great email subject line and discover the latest trends in email marketing.

- Published: 2022-07-13
- Modified: 2024-10-03
- URL: https://premierecreative.com/blog/best-email-subject-lines/
- Categories: Digital Marketing, Email Marketing, Search Engine Optimization
- Tags: Click-Thru-Rates (CTR), Email Automations, Email Marketing Agency, Email Segmentation, Email Subject Lines, Klaviyo, Return on Investment (ROI), Spam Filters, User Engagement

Despite its cost-effectiveness, many companies fail to see noticeable traction in email marketing. According to Campaign Monitor, the average email open rate reached 2. 3% across all industries, which dropped by 0. 3% from 2020. Unhappy with low engagement rates, more companies keep dismissing the service altogether. But imagine, for instance, that you just crafted the most visually appealing, content-filled email strategy ever seen at your company. Despite deploying this innovation, your email marketing team fails to see any noticeable movement in sales or click-through rates. Why is this? Sure, we can theorize several explanations, but chances are that your beautifully crafted email arrived in subscribers’ spam folders. Frustrating, right? But in reality, a few adjustments to email subject lines may give email marketers the boost they crave. The Importance of Strong Email Subject Lines For your customers to view your company’s incredible services, they must open your email first. That is why you must write your subject line in just the right way to encourage customers to view the content inside. If a subject line is too ambiguous or vague, a genuine email goes straight to the spam folder. Countless emails flood customers’ inboxes every day, and your subject line needs to stand out among the clutter to encourage higher email open rates. Types of Compelling Email Subject Lines Not all subject lines hold equal value in the dynamic landscape. Luckily, Premiere Creative knows the best types of email subject lines to pique subscribers’ interests and boost your campaign’s click-through rate... .

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### Your Guide to Amazon Attribution

> Learn how to use Amazon Attribution to maximize the impact of your campaigns and get the most out of your advertising budget.

- Published: 2022-07-06
- Modified: 2023-11-10
- URL: https://premierecreative.com/blog/amazon-attribution/
- Categories: Amazon Marketing, Digital Marketing, eCommerce Marketing
- Tags: Amazon Advertising, Amazon Agency, Amazon Attribution, Amazon Brand Registry, Amazon Storefront, Attribution Models, Audience Targeting, Click-Thru-Rates (CTR)

We’re here to help you become an expert at using Amazon Attribution and explain everything you need to know to take your marketing efforts to the next level. Obviously, it is no secret that selling products on Amazon is the secret sauce to making money in 2022. In fact, at least half of Amazon Sellers average between $1,000 and $25,000 per month, according to a survey from Jungle Scout. Whether for your business or your client, it is extremely important to stay organized and keep track of what marketing strategies work for your Amazon storefront. By doing so, you can make necessary adjustments to your marketing campaigns and retarget customers that show interest in your brand based on previous engagement with your online advertisements. Curious if your social media accounts are leading customers to your Amazon Page? Or are you generating organic traffic to your Amazon page through strong keywords and backlinks? Do you need to make changes to the way you attract customers to your store? You can solve all these questions through Amazon Attribution: an analytics measurement solution that allows marketers to view how their non-Amazon marketing channels are performing on Amazon. How Does It Work? Similar to how Facebook and Google Shopping give you a pixel to track data that identifies where conversions are coming from, Amazon assigns each product an “Attribution Tag. ” This link connects to your product listing, so Amazon can track and follow several actions that people take when clicking on it. Whether you...

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### The Top Challenges in Entering New Global Amazon Marketplaces

> Looking to expand your business globally? Learn how to enter Amazon's Marketplaces and maximize your international eCommerce sales.

- Published: 2022-06-22
- Modified: 2023-11-10
- URL: https://premierecreative.com/blog/global-amazon-marketplace-challenges/
- Categories: Amazon Marketing, Digital Marketing, eCommerce Marketing
- Tags: Amazon A+ Content, Amazon Advertising, Amazon Agency, Amazon Marketplace, Amazon Seller Central, Online Reviews

As your storefront on Amazon continues to gain traction, you probably want to bring your products to the international online market. The more exposure you have, the better chance you have of selling your products and making a profit. Potential customers could recognize your success locally and overseas, making it possible for you to earn their trust and recognition as you grow globally. However, these benefits do not come for free. Expanding your business to new Amazon marketplaces can introduce several challenges which can quickly become overwhelming for anyone new to the global Amazon landscape. Critical Challenges for Amazon Marketplaces Before diving headfirst into a new Amazon marketplace, consider some of the issues that may come with the territory. Is Your Business Ready? The first few problems involve internal business matters. The No. 1 thing you should ask yourself before starting anything is if your business is ready to develop and expand into a new market while maintaining an effective business locally. Lack of funding, research, planning, and time constraints could lead to a failed marketplace entrance. If you feel your team can accommodate the expansion, then do not hesitate to resolve the onboarding process. Adjusting Price Points Secondly, you may have to adjust price points for your products. Are there government regulations regarding prices or taxes for foreign products? How will you factor in the costs of the new fees you may encounter? Will you increase the price of the product? How will this impact your competitiveness? These are all...

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### The Amazon Transparency Program: Is It Right for Your Brand?

> The Amazon Transparency Program is a groundbreaking way to ensure product authenticity. Discover the benefits of this innovative program.

- Published: 2022-06-17
- Modified: 2023-11-10
- URL: https://premierecreative.com/blog/amazon-transparency-program/
- Categories: Amazon Marketing, Digital Marketing, eCommerce Marketing, Paid Advertising
- Tags: Amazon Advertising, Amazon Brand Registry, Amazon Marketplace, Amazon Transparency Program, Brand Building

Store closures amid the global COVID-19 pandemic forced most shopping to occur online, contributing to a surge in global eCommerce. That trend seems here to stay, as forecasts signal a continued 8% growth for all worldwide retail eCommerce sector sales through 2024. To better position themselves in the eye of the growing eCommerce storm, brands must harness eCommerce avenues, like Amazon. A critical aspect of selling on Amazon involves brands focusing on customer reviews, a buyer resource made instantly available with a mere click of a mouse. These reviews, coloring the perspectives of potential customers who read them and impacting their resultant willingness to buy, are critical for brands. This makes one problem with selling on Amazon potentially catastrophic: the prevalence of counterfeiting. Luckily, brands need not fear because Amazon’s Transparency program provides a solution to this emerging pain point. This option is especially worthwhile for sellers with reputable brand names worth protecting, such as Gatorade or Nike. Harnessing the Amazon Transparency program can streamline your company’s integration into the ever-apparent world of eCommerce, while still conserving your brand’s reputation and relationship with consumers. Given that brand strategies are never one-size-fits-all solutions, Premiere Creative’s Amazon advertising experts explore whether the Amazon Transparency program provides companies with a productive way to safeguard their Amazon health. What is the Amazon Transparency Program? Amazon’s Transparency program establishes a system of law and order against counterfeits in its corner of the eCommerce world. By “bringing bad actors to justice,” Amazon’s product serialization service identifies...

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### Essential Email Automations: The Win-Back Series

> Master the best practices for crafting effective email content that will help you re-engage lost customers and increase sales

- Published: 2022-06-09
- Modified: 2024-10-03
- URL: https://premierecreative.com/blog/win-back-email-automations/
- Categories: Digital Marketing, Email Marketing, Social Media
- Tags: Customer Acquisition, Email Automations, Email Segmentation, Klaviyo, Online Discounts & Deals, Win-Back Emails

One of the most common pitfalls that businesses face involves customer acquisition. New customers are the lifeline of any business, but customer acquisition can cost nearly 5 times more than retaining an existing customer. More importantly, customers familiar with your brand have a greater probability of transacting a second or third time than a new prospect. This means that your past customers will become invaluable assets to your business growth ambitions. Many of the subscribers on your email list probably disengaged from your email campaigns months ago. Sure, they haven’t unsubscribed from your messaging, but they’re ignoring your emails, or worse, forwarding them to the spam folder. The main issue isn’t only that those subscribers will miss out on the promotions you’re offering them, but that they keep driving your open and click-through rates down to an abysmal level. So, revisiting your old customers and reminding them of your product offerings can result in a repurchase. Thus, a sequence of win-back emails is perfect for brands facing low engagement rates, poor email deliverability, and low purchase frequency. What is a Win-Back Email? It may happen tomorrow, in a month, or a year, but nearly 25% of subscribers will unsubscribe eventually. Don't feel discouraged! When it comes to email marketing, brands always have an opportunity for a do-over through win-back emails. A win-back email is part of a more extensive email marketing campaign, aiming to maintain a healthy subscriber list by following up with customers who still show interest in the...

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### Maximize People Also Ask & How-To Keywords on SERPs

> Are you looking to increase your website's visibility in Google search? Start leveraging the People Also Ask boxes to boost your SEO efforts.

- Published: 2022-05-17
- Modified: 2023-08-08
- URL: https://premierecreative.com/blog/google-people-also-ask-box/
- Categories: Content Marketing, Digital Marketing, Search Engine Optimization
- Tags: Audience Targeting, Brand Building, Google, Long-Tail Keywords, Organic Website Traffic, People Also Ask (PAA), Search Engine Result Page (SERPs), Search Intent, Search Rank

Google overwhelmingly dominates the search engine market, maintaining over 92% of the market share as of June 2021. Let’s put that into perspective — an estimated 227 million Google searches occur every hour in the United States. Google’s title as the leading search engine doesn’t come as much a surprise, especially when we consider our browsing habits. Most people turn to a search engine, primarily Google, for answers to questions, research, and entertainment. But as our habits change, Google constantly refines its algorithm, through human analysis and machine learning, to serve up better results. Google knows that users only typically skim through the first few organic results on the search engine result page (SERP). Thus, Google wants to ensure the top results will meet our expectations. As part of this process, Google introduced helpful features like “People Also Ask” to answer informational “how-to” search queries. As such, businesses must cater to audiences with unique content and search engine optimization (SEO) strategies to control these highly visible placements. Premiere Creative is here to outline Google’s “People Also Ask” feature, allowing you to maximize “how-to” keywords in your user-centric SEO content strategy. What is the “People Also Ask” Box? Google launched the dynamic “People Also Ask” (PAA) SERP feature in April of 2015. These snippets sought to answer frequently searched questions as they relate to the original search term. After typing a query into the search bar, Google serves up related questions in a box titled “People Also Ask,” which typically appears...

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### The Top Amazon DSP & Amazon Live Agencies

> Discover how you can start maximizing your Amazon advertising budget with the help of a trusted Amazon DSP agency.

- Published: 2022-05-05
- Modified: 2024-02-07
- URL: https://premierecreative.com/blog/top-amazon-dsp-agencies/
- Categories: Amazon Marketing, Digital Marketing, eCommerce Marketing
- Tags: Amazon A+ Content, Amazon Advertising, Amazon Agency, Amazon DSP, Amazon Live, Amazon Posts, Amazon Seller Central, Brand Building

In 2021, Amazon’s Marketplace saw upwards of 3,718 new sellers every day. This rapid growth makes for an increasingly competitive marketplace where 1P and 3P sellers must stay proactive in their marketing strategies to capture and retain customers. As the platform rapidly grows, Amazon routinely introduces a multitude of complex, but beneficial marketing tools. Two tools — Amazon DSP and Amazon Live — give sellers exciting new ways to streamline eCommerce marketing efforts both on and off Amazon. However, monitoring and managing such involved campaigns can seem daunting to any new brand on Amazon’s marketplace. To effectively use these sophisticated tools, many brands outsource Amazon DSP and Live services. With so many agencies offering their expertise in Amazon DSP marketing, it can be difficult to choose an option best suited for your needs. Premiere is here to break down how a top Amazon DSP and Amazon Live agency can catapult your Amazon brand. What is Amazon DSP? Amazon DSP (Demand Side Platform) is a dynamic, programmatic advertising tool that uses AI and automation to discover niche audiences and serve audiences relevant ads at the right time. Amazon’s DSP allows higher capabilities, including audience insights, customizations, and advanced automation. Moreover, the opportunity to buy audio ads, display ads and video ads on both Amazon and off-site also makes this tool a worthwhile investment. Amazon provides both self-service (free) and managed service (upwards of $50,000) packages. Luckily, brands can save precious dollars by collaborating with a third-party Amazon Advertising Agency. What is...

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### How to Plan an Instagram Contest

> Are you looking for ways to interact with your Instagram followers? Consider running an Instagram Contest to see a surge in engagement.

- Published: 2022-04-25
- Modified: 2023-08-08
- URL: https://premierecreative.com/blog/instagram-contests/
- Categories: Content Marketing, Digital Marketing, Social Media
- Tags: Brand Building, Instagram, Online Contests, Promotional Giveaways, Social Media Trends, User-Generated Content (UGC)

From sweepstakes on the back of cereal boxes to radio giveaways, people of all ages and demographics crave the chance to earn free prizes. Few things compare to the excitement customers feel when they hear their names called out as winners, which is why brands run contests on various social media channels. Users typically respond more enthusiastically to social media contests instead of traditional, more direct advertising tactics. Unlike traditional advertising (print ads, commercials, etc. ), social media contests allow users to see and learn about a product while simultaneously forming an emotional connection with the brand. This results in a win-win for both parties since the brand earns new followers. An online contest can unlock the doors for massive marketing opportunities as you grow your following, generate higher levels of brand awareness, and add new contacts to your email lists. But where should you host your first social media giveaway? Enter Instagram contests. What are the Different Types of Instagram Contests? With its immense audience and helpful data collection tools, Instagram needs to remain a priority for any company looking to boost audience engagement and further promote the brand. You may find yourself asking, “where do I start? ” Since you can choose among several different Instagram contests, your marketing team should understand the differences, the benefits, and if they align with your team’s goals. "Like to Win" Contests The idea of “double-tapping to enter” can produce an influx of brand engagement with the brand due to its simplicity. But in...

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### Using Helium 10 to Dominate Amazon’s Marketplace

> Introducing Helium10, the ultimate suite of Amazon tools to help you find profitable products, optimize your listings, and grow your business.

- Published: 2022-04-15
- Modified: 2023-11-13
- URL: https://premierecreative.com/blog/helium10-amazon-tools/
- Categories: Amazon Marketing, Digital Marketing, eCommerce Marketing, Search Engine Optimization
- Tags: Amazon, Amazon 1P, Amazon 3P, Amazon Advertising, Amazon FBA, Amazon PDP, Helium 10, Keywords

Get ready to take your Amazon Marketing to the next level with Helium 10! With over 564 million products sold in the U. S. marketplace, Amazon dominates the eCommerce industry due to robust product offerings and unbeatably low prices. Selling and advertising products on Amazon isn’t an easy feat, especially when dealing with global 1P and 3P sellers. From maintaining an optimized storefront and PDPs to allocating sufficient inventory to Amazon FBA, Amazon 1P & 3P sellers can end up eating away at marketing budgets that fail to cover all bases. Luckily, Helium10 helps Amazon sellers discover new product ideas and uncover effective ways to reach customers with a deluxe suite of easy-to-use software. Although Amazon 1P & 3P sellers can probably leverage many free tools online, most third-party research tools fail to live up to Helium10’s extensive capabilities. Comprised of 20+ different Amazon-based tools, Helium10 can support ongoing Amazon efforts in four core areas: Product Research, Keyword Research, Listing Optimization, and Ongoing Maintenance. Let’s examine Helium10’s many offerings a bit further. Helium 10 Cerebro Cerebro is a reverse ASIN lookup tool that tells Amazon 1P & 3P sellers everything they need to know about a product’s viability on Amazon. This lets sellers find everything competitors rank for and gauge the competition. For instance, Cerebro will generate a list of the best-selling or most-popular products competing with your brand. Aside from an extensive list of high-quality keywords, Amazon sellers can also access valuable data such as: Amazon Recommended Rank: Number of...

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### Your Guide to Selling on Walmart’s Marketplace

> Interested in selling your products on Walmart's Marketplace? Get the information you need to leverage this valuable eCommerce sales channel.

- Published: 2022-04-01
- Modified: 2023-11-13
- URL: https://premierecreative.com/blog/walmart-marketplace/
- Categories: Digital Marketing, eCommerce Marketing, Paid Advertising, Social Media, Walmart Marketing
- Tags: Walmart Advertising, Walmart Marketing Agency, Walmart Marketplace, Walmart Product Listings, Walmart Seller Central

Walmart is undoubtedly the second largest eCommerce marketplace, ranking behind Amazon. A household name, Walmart’s low prices and wide selection of products offer an immense opportunity to attract and retain retail customers online. Launched in 2009, thousands of sellers comprise the Walmart Marketplace with dozens of categories spanning from fashion to electronics and more. As Walmart continues to penetrate the online shopping landscape, now is the ideal moment to diversify your sales channels on this expanding eCommerce platform. The Benefits of Walmart Advertising Despite earning the distinguished spot as the No. 2 eCommerce platform in the world, many sellers still shy away from registering their brands on Walmart. Some may believe that setting up a listing on Amazon—the world’s No. 1 eCommerce marketplace—will suffice. But this approach creates a disservice because these sellers ignore a massive audience segment that actively transacts at Walmart. com. Are you still not feeling convinced that a Walmart listing can generate revenue and sales? Then check out some of these great benefits: Increased visibility and discoverability through advertising assists with an organic presence on Walmart. com New sellers and products can drive sales through advertising Struggling or low performing SKUs can improve visibility Seasonal products can take advantage of seasonality spikes Improve seller’s share of voice Advertisers are charged only when a user clicks on the ad and is forwarded to the ad’s landing page How to Sell on the Walmart Marketplace To launch as an approved third-party (3P) seller on Walmart. com, you will need to complete a five-step...

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### Best Practices for Launching a New Amazon Product

> Ready to launch your new product on Amazon? Learn the essential steps for a successful launch, from preparation to post-launch analysis.

- Published: 2022-03-22
- Modified: 2024-01-08
- URL: https://premierecreative.com/blog/new-amazon-product-launches/
- Categories: Amazon Marketing, Digital Marketing, Paid Advertising
- Tags: Amazon A+ Content, Amazon Advertising, Amazon Deals, Amazon FBA, Amazon PDP, Amazon Prime, Amazon Seller Central, Online Discounts & Deals, Sponsored Brands, Sponsored Products

Unless you live under a rock, it’s no surprise that Amazon is a dominating player in the eCommerce market. As an Amazon third-party seller, you know that cutthroat competition exists in the global marketplace. With more sellers joining the Amazon bandwagon, how can you stay afloat and reach your ideal buyers? An exciting moment for any business owner, launching a new Amazon product means you can finally position your great products in front of millions of buyers. But even if you already have momentum due to your stellar products, you may not reach your full potential without a proper Amazon product launching strategy. You can guarantee a successful new Amazon product launch by following a step-by-step plan that stimulates Amazon’s algorithm and addresses the unique challenges that new Amazon products will face. You must complete five stages when launching a new product: market research, preparation, the launch, post-launch, and expansion. If you follow this structure, you can ensure that your product lands in a customer’s Amazon cart. Let’s explore each step a bit further. Stage 1: Amazon Market Research An integral part of your Amazon product development process, market research is an organized effort to gather information about your Amazon target audience. You should utilize all the information you can obtain about your target audience. If you want to stay competitive in your business market, use the following market research checklist. Map out how your Amazon products can solve everyday issues that your buyers face Determine the core message you...

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### User-Generated Content: A Consumer-Company Relationship Like Never Before

> User-Generated Content is a powerful tool for engaging with audiences. Explore how to create, manage, and measure the effectiveness of UGC.

- Published: 2022-03-15
- Modified: 2023-08-09
- URL: https://premierecreative.com/blog/user-generated-content/
- Categories: Content Marketing, Digital Marketing, Influencer Marketing
- Tags: Brand Building, Cross-Platform Marketing, Facebook, Online Reviews, TikTok, User-Generated Content (UGC), Video Marketing, YouTube

Creating marketing content is no longer strictly available on the corporate side. With camera technology expanding and social networks becoming more popular, everyday consumers have become at-home, nearly professional content creators. High-quality user-generated content (UGC) allows loyal consumers to become advocates for their favorite brands. User-Generated content refers to content created by fans and customers, which brands can then use to market products and services. Essentially, this new customer-company working relationship allows loyal followers to become product ambassadors by creating videos, pictures, testimonials, and reviews used in online promotions. The bedding brand Parachute showcases an illustrative example of UGC. By encouraging clientele to use the interactive hashtag #MyParachuteHome when posting their recent purchases, Parachute inserts this content on social media, as well as on digital campaigns and product packaging. Meanwhile, Apple’s “Shot on iPhone” campaign also illustrates this trend toward UGC accessibility. In “Shot on iPhone,” iPhone owners share, and Apple showcases, the best photos taken on their devices. The campaign highlights the ability of the phone to “capture the little things, in a big way. ” Impressive, high-quality photography showcases small-scale, everyday experiences and things. Thus, anyone with an iPhone can “turn the ordinary into the extraordinary. ” For brands, UGC can bring company images “back down to earth,” offering more trustworthy, unbiased praise for products while showcasing “relatability and realness” in product marketing. In 2021, the Pew Research Center reported that 72% of the public, American adults, use some type of social media, a number which grew from 5% in...

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### How to Prevent Emails from Going to Spam Folders

> Learn how to optimize your email marketing strategy, use authentication protocols and avoid landing in recipients' spam folders.

- Published: 2022-03-01
- Modified: 2024-10-03
- URL: https://premierecreative.com/blog/avoiding-spam-folders/
- Categories: Digital Marketing, Email Marketing, Search Engine Optimization
- Tags: A/B Testing, CAN-SPAM Act, Email Automations, Email Marketing Agency, Email Subject Lines, Klaviyo, Spam Filters

Email marketing is one of the most effective ways for companies to reach their consumers and drive sales. According to Site-Seeker, 91% of consumers use email while 73% of business-to-business companies say email is the most prominent form of communication. With the right messaging, email has the potential to be your best marketing channel. However, email marketers several obstacles, such as understanding the correct frequency of emails, providing relevant content, and receiver engagement. But the most common obstacle that companies face occurs when emails immediately show up in spam folders. Emails find their way into spam folders for many reasons, such as an outdated contact list or typos in your subject lines. Follow these expert tips to ensure your emails stay out of spam folders, so you can watch your deliverability rates increase. Use a Trustworthy Email Service Provider To ensure that subscribers don’t overlook your emails, you’ll need a trustworthy email service provider (ESP) that fits your company’s goals and desired perception. Bulk email senders use ESPs because internet service providers (ISPs) view them as reliable. Traditionally, ISPs were an entity that provided a connection to the internet for their customers, for example, Comcast. More recently, ISPs are anyone who provides you with an email address like Gmail, Yahoo, or Outlook. If ISPs identify you as a spammer, they will blacklist your company domain which will end your email marketing campaign. However, if you are sending emails from an ESP, that won't happen to your company. Avoid Using Spam...

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### Marketing Your Business with Social Media in 2022

> Explore the top social media platforms of 2022 and their benefits to find the right fit for your business's growth plan.

- Published: 2022-02-23
- Modified: 2023-08-09
- URL: https://premierecreative.com/blog/social-media-marketing-2022/
- Categories: Influencer Marketing, Paid Advertising, Social Media
- Tags: Cross-Platform Marketing, Facebook, Hootsuite, Instagram, Return on Investment (ROI), Snapchat, Social Media Trends, Social Proof, TikTok, Twitter

Social media is an extremely effective way for businesses to interact with their customers due to its cost-effectiveness and the vast scope of its reach. Many old-school business owners claim that their target audience isn’t on social media, but this is incorrect. The reality is that today, prospects conduct research online to inform their influence critical purchasing decisions – and the most popular websites in the world are social media sites. Creating promotional content for your company on social media websites – such as Facebook, Instagram, and Twitter – can elevate its brand identity, drive more web traffic, and foster positive associations with the company among its target audience. But these sites yield more effective results for some industries than they do for others. Companies in the entertainment, technology, retail, real estate, and restaurant industries, for example, benefit the most from going social. If you think your organization is not extensive enough to benefit from social media marketing, think again – sole proprietors and small business owners reported the most benefit from this type of marketing. If your business has yet to take advantage of the rapid rise in social media use, then you’re missing out on a trove of untapped opportunities. The Growing Importance of Social Media in Marketing In 2021, there were 3. 78 billion social media users worldwide – and this number keeps steadily growing. With nearly half of the world’s population active on social media, these platforms transformed into an indispensable method for companies to advertise their...

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### How to Improve Your Company’s LinkedIn Page in 2022

> Master these expert tips to help you optimize your company's LinkedIn page for maximum visibility and audience engagement in 2022.

- Published: 2022-02-14
- Modified: 2023-08-08
- URL: https://premierecreative.com/blog/linkedin-page-improvements/
- Categories: Digital Marketing, Search Engine Optimization, Social Media
- Tags: Audience Targeting, Brand Building, LinkedIn, LinkedIn Content, LinkedIn Polls, LinkedIn Tips, Reputation Management

Many people use their New Year’s resolutions to look inward and improve on personal aspects of their lives. But this January, take a step back and examine other parts of your life. In particular, your work life. LinkedIn is a crucial aspect to individual career growth, as well as the organization as a whole. Cultivating an organization's LinkedIn profile to be the best that it can yield a multitude of important benefits, including improved outreach to prospective clients and hires. More importantly, you’re portraying your company in the best light possible on the No. 1 professional networking site on the web. Below are three easy and effective tips to improve a company’s LinkedIn profile in 2022. 1) Update Your Visuals First impressions are everything, both in the real world and online. Making sure your company’s LinkedIn profile is visually appealing is a huge component to achieving an eye-catching page. Some helpful tips to spice up your profile include avoiding transparent backgrounds, adding borders around images, ditching the stock photos, and adding beautiful images in all your posts. In the digital world, people click through pages and profiles at a neck-breaking pace. The amount of time it takes to glance at your organization's profile and make a judgment about its credibility and merits can take mere seconds. Therefore, you’ll want to pack your organization's page full of professional-looking, original content to attract new followers and delight existing ones. Lastly, customizing the URL on your company’s LinkedIn page is great way to make...

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### Instagram Stories: 5 Ways to Promote Your Brand

> Master the tips, tricks, and strategies that will help you create a successful Instagram Story and grow your business.

- Published: 2022-02-03
- Modified: 2023-08-09
- URL: https://premierecreative.com/blog/instagram-stories/
- Categories: Digital Marketing, eCommerce Marketing, Social Media
- Tags: Audience Targeting, Brand Building, Instagram, Instagram Insights, Instagram Stories, Social Media Trends, User-Generated Content (UGC)

Instagram stories are a free and easy way to relay important details to existing followers and attract new ones. The primary use for Instagram once was viewing feed posts; however, a study from eMarketer finds that 42% of Instagram users watch Instagram stories in comparison to 39% who browse Instagram for feed posts. According to a recent study by Microsoft, the human attention span dropped to eight seconds, making short flashes of pictures and videos more enticing to viewers. Upon initial viewing, Instagram stories only last fifteen seconds yet allow more moments for interaction than an Instagram feed post. Instagram stories are a quick way to share digestible information with consumers about your company’s products and services. But what happens when customers don’t see a current need for your services? More importantly, how do you ensure that customers will return, especially if you manage a seasonal business? This is why utilizing the Instagram story as a means to build your brand voice is essential to your Instagram marketing strategy. This “down-time” is the perfect opportunity to educate consumers on your brand’s vision, mission, and values. Focus on helping consumers understand how your company keeps these goals in mind during daily operations. As new and existing clients view your company’s Instagram stories, your brand will remain at the forefront of consumers’ minds once a necessity for your business arises. By consistently creating and reinforcing brand awareness, you can even shorten the timeline for consumer necessity. First Thing’s First: Build Your Instagram...

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### Snapchat First Commercials: What You Need to Know

> Get the latest information and tips to make sure your Snapchat First Commercials reach their full potential.

- Published: 2022-01-20
- Modified: 2023-08-09
- URL: https://premierecreative.com/blog/snapchat-first-commercials/
- Categories: Content Marketing, Digital Marketing, Social Media
- Tags: Brand Building, Generation Z, Millennials, Snapchat, Snapchat First Commercials, Social Media Trends, User Engagement, User Experience (UX), Video Marketing, Word-of-Mouth Marketing

Snapchat First Commercials can breathe new life into an existing social media strategy. From millennials to Generation Z, users of all ages turn to Snapchat to express their thoughts through photos and videos. Snapchat usage has rapidly grown since launching in 2011; today, the mobile app reached roughly 293 million daily users. Initially, industry experts appraised Snapchat’s value at $31 billion after its debut in the stock market. But the popular social app faced many uncertainties since going public in 2017. For example, the company lost more than $20 billion in value since its IPO (Initial Public Offering). Moreover, the disastrous redesign launched in 2019 caused a backlash, which prompted many existing fans to cease using the app. Despite these setbacks, Snapchat is still the perfect opportunity for brand marketers to maintain relevancy. It’s clear why people adore Snapchat: it’s fast, efficient, and trendy. The fun filters and fast messaging attract a young audience in a world where people prefer images over text. Let’s explore the ins and outs of a Snapchat First Commercial and why you should integrate the popular tool into future social media campaigns. What is a Snapchat First Commercial? Snapchat released “First Commercials” solely in the United States back in October 2020. This video-takeover product prioritizes 6-second video advertisements when users tune into the DISCOVER function. When using this tab, Snapchat fans can read compelling stories from the Wall Street Journal, Daily Mail, and other content from brands or famous influencers. Snapchat reported that year-over-year users...

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### TikTok: An Essential Tool for Social Media Growth

> This blog post will show you how to use TikTok, the popular video-sharing platform, to boost your business reach and grow your bottom line.

- Published: 2022-01-12
- Modified: 2023-08-08
- URL: https://premierecreative.com/blog/tiktok-growth/
- Categories: eCommerce Marketing, Paid Advertising, Social Media
- Tags: Audience Targeting, Brand Building, Generation Z, Millennials, Social Media Trends, TikTok, User Engagement, User Experience (UX), User-Generated Content (UGC)

TikTok is a short-form video-sharing app with various content ranging from 15 seconds to 3 minutes. TikTok initially launched as a (now defunct) mobile app called Musical. ly, which centered around lip-syncing videos. But a Chinese company, ByteDance, took over the application and rebranded in August 2021. Thus, the TikTok we all know and love today came to fruition. There’s simply no denying that TikTok’s content resonates better with users than on Musical. ly. Why? Because people, regardless of age, enjoy customization. Custom features, like filters, sounds, and other creative effects contribute to a 100% unique experience. The mobile application hit 1 billion monthly active users in its first five years, solidifying its reign as one of the most used and fastest-growing platforms in the world. Today, TikTok reports 500 million daily active users spending over two hours on the application. This growth means brands can potentially turn the popular mobile app into an indispensable marketing channel for future awareness campaigns. How to Encourage Growth on TikTok Creating business growth through TikTok involves deploying a multi-faceted and layered strategy. Videos shared on TikTok get pushed out into the algorithm quickly, with normal distribution ranging from 3 months or more. This is unique to TikTok because other platforms urge business accounts to pay for extending a post’s reach. Nonetheless, increasing growth and engagement rests with frequent posting, ranging from a few times a week to a couple of times a day. A strict posting strategy will yield more data on audiences through key...

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### SEO Elements That Boost Organic Traffic

> Learn the essential elements of SEO and how to optimize your website for increased visibility and more organic traffic.

- Published: 2022-01-05
- Modified: 2023-08-08
- URL: https://premierecreative.com/blog/foundational-seo-elements/
- Categories: Content Marketing, Digital Marketing, Search Engine Optimization
- Tags: Conversion Funnel, Google, Mobile Design, On-Page SEO, Organic Website Traffic, SEO Strategy, User Behavior, User Engagement, User Experience (UX)

Search engine optimization (SEO) revolves around optimizing your website’s ranking on search engine results. It may sound technical, but SEO involves a holistic effort from your entire marketing team to be successful. Did you know that 51% of all website traffic comes from organic search? With an impressive number like that, brands need to understand that the first position on Google is incredibly essential for your website’s traffic. While merely ranking on Google’s first page may satisfy some brands, fighting tooth and nail for that first position should remain on your radar. Don’t believe us? On the first page alone, the first five organic results account for 67. 60% of all the clicks and the results from the remaining positions make up only 3. 73% of clicks. So, in other words, raising your organic search traffic will be crucial for your website’s growth. But how do we achieve this goal? Through search engine optimization! Let’s help build your digital marketing knowledge by teaching you about three foundational SEO components. 1) SEO Content is STILL Key Content has solidified its place as the center of all digital marketing efforts. If your website’s content does not resonate with users, they will exit and likely never return. Google has offered a strategy model called Micro-Moments, where they identify key reasons why users view websites – “know, go, do or buy. ” According to Google’s theory, websites should gear their content towards one or more of these goals. What does your website offer that will expand your...

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### Premiere Creative’s Top Blog Articles of 2021

> Explore Premiere Creative's top blogs from 2021. From marketing insights to digital trends, catch up on our top articles of the year.

- Published: 2021-12-29
- Modified: 2023-08-09
- URL: https://premierecreative.com/blog/top-2021-blog-articles/
- Categories: Amazon Marketing, Digital Marketing, eCommerce Marketing, Email Marketing, Paid Advertising, Search Engine Optimization, Social Media
- Tags: Direct-to-Consumer (DTC), Klaviyo, Pinterest, Shopify, Snapchat

The New Year is right around the corner, and everyone here at Premiere Creative is excited to see what new surprises 2022 delivers. While it feels like 2021 just started, the year was one for the record books. As the world sought to recover from tumultuous events caused by COVID-19, businesses across the country re-opened their doors to customers and developed innovative communication strategies to reach new audiences online. As the Premiere Creative team approaches the end of another fascinating and hectic year, self-reflection remains key to growth, both as an individual and as a company. At Premiere Creative, we reached many important milestones throughout 2021. We recruited and mentored a talented team of summer interns, expanded the scope of our digital marketing services, and helped generate record-setting 8 figure revenues for our eCommerce clients. To ring in the new year, we’re revising some of our top informative blogs and guides. Use these guides to fortify your online strategy ahead of 2022. 1. Your Guide to Website Audits Your company’s goals may change, your marketing department may phase our old services, or information and statistics may become outdated. However, outdated content can result in a drop from organic SERP rankings. Conducting a routine website audit is paramount for continued success on Google and other search engines. Use this guide to help you conduct a thorough website audit next year. 2. Amazon Advertising: Your Essential Glossary, Acronyms & Terminology As of October 2021, Amazon accounted for 41 percent of the U. S... .

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### Understanding Your Amazon IPI Score

> This blog explores Amazon IPI Scores, how they are calculated, and how they can help you understand your Amazon product ranking.

- Published: 2021-12-22
- Modified: 2023-08-30
- URL: https://premierecreative.com/blog/amazon-ipi-score/
- Categories: Amazon Marketing, Digital Marketing, eCommerce Marketing
- Tags: Amazon Agency, Amazon FBA, Amazon IPI Score, Amazon Seller Central, Black Friday, Brand Building, Cyber Monday

What’s the first step in improving your Amazon selling strategy? Simple – strive to improve your Amazon IPI score. Whether your sell hybrid cookware or customized magnets, having accurate stock levels to meet demand in your Amazon 1P or 3P is a dealbreaker. Since many eCommerce sellers are selling across multiple marketplaces, they run the risk of a rapidly depleting inventory. Businesses that experience shortages of high-demand products will lose sales from potential customers and be punished by Amazon algorithms. On the other side of the coin, stockpiling more inventory than you need to meet demand wastes money you can spend better elsewhere (in addition to paying additional storage fees). To maximize profitability, supply chains need to be as efficient as possible. Unlike brick-and-mortar stores, there are no backorders or clients who will wait patiently and just pop back in whenever a product isn’t available. Amazon shoppers will go straight to your competitors. Let's explore the Amazon IPI score a bit further. What is an Amazon IPI Score? Launched back in 2018, Amazon Inventory Performance Index (IPI) is a number between 0-1000, which measures FBA inventory health. More specifically, this score examines low inventory and excess inventory levels of your FBA ASINs. Too few units of inventory results in out-of-stock items and lost sales while excessive units rake up holding and storage costs at Amazon’s overflowing warehouses. Calculated each Monday, Amazon’s IPI score combines the preceding three months of sales, inventory levels, and expenses into a unique rolling metric updated...

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### Amazon Vendor vs. Amazon Seller Central

> What are the differences between Amazon Vendor and Amazon Seller Central? Find out which tool is best for your business growth strategy.

- Published: 2021-12-12
- Modified: 2023-11-10
- URL: https://premierecreative.com/blog/amazon-vendor-vs-seller-central/
- Categories: Amazon Marketing, Digital Marketing, eCommerce Marketing, Paid Advertising
- Tags: Amazon Agency, Amazon Seller Central, Amazon Vendor Central, Brand Building, Direct-to-Consumer (DTC)

Amidst the COVID-19 pandemic, digital marketing and the Internet became more prevalent in helping brands promote new product lines, and earn higher eCommerce sales. Each day, entrepreneurs look for new ways to expand business growth to new, untapped demographics. Fortunately, Amazon can help accomplish brands of all sizes reach this goal. Through Amazon Vendor and Amazon Seller Central, businesses can promote their brands and sell products through Amazon. The two are very different, however, and these pros and cons can help one weigh their options before making a rash decision. Less Work comes with Fewer Rewards Amazon must first invite entrepreneurs and brands to become a vendor on Amazon. As an approved Vendor Central partner, a lot of creativity gets taken out of the process because of the amount Amazon does for the brand. While this may sound appealing, brands must understand the disadvantages. Profit Margins Amazon prides itself on having the lowest competitive prices, so a product may decrease in retail value to match its competitor’s prices. The brand owner doesn’t have 100% control over these price changes, as they must comply with Amazon’s set of standards. This also creates problems for the brand owner receiving payment at the amount he or she desires. International Businesses To capture the widest and most profitable markets, most brands go after international audiences. Amazon Vendor Central can only sell in the U. S. marketplace at the Amazon website. This, in turn, limits a brand from reaching its maximum potential and shields them from...

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### Audience Targeting for Amazon Advertising

> This blog will help you learn the basics of Amazon Audience Targeting and how you can use it to reach more customers and increase sales.

- Published: 2021-12-01
- Modified: 2023-08-30
- URL: https://premierecreative.com/blog/amazon-audience-targeting/
- Categories: Amazon Marketing, Digital Marketing, eCommerce Marketing, Paid Advertising
- Tags: Amazon Agency, Amazon DSP, Amazon PDP, Amazon Prime, Audience Analysis, Audience Targeting, Conversion Funnel

Amazon provides the perfect opportunity to sell to millions online, extending reach far beyond a brick-and-mortar storefront. Due to the sheer volume of web traffic that Amazon receives each month, many sellers focus all of their efforts exclusively there rather than open their Direct to Consumer (DTC) website. Amazon reports around 101 million Amazon Prime subscribers in the United States alone. But eCommerce brands will see greater success by narrowing their target audience rather than selling to every Amazon Dave, Manuel, and Tamika. If you’re looking to increase your revenue and see real conversions, Amazon audience targeting helps maximized your ad budget. The massive online shopper database held by Amazon goes unrivaled compared to other eCommerce platforms. Amazon accounts for 40. 4% of all U. S. eCommerce sales. . Google knows which people show interest in a brand based on search histories while Facebook defines a target audience based on likes, follows, interests, demographics, and much more. While these platforms have valuable data, Amazon best understands what and how people buy in detail. Enable Audience Targeting on Amazon DSP Amazon’s DSP (Demand Side Platform) enables the programmatic buying and selling of digital advertising on Amazon. It also covers websites, social media, mobile apps, and online video channels. Amazon’s Demand Side Platform helps advertisers buy display, video, and audio ads at scale. There are two key attributes with DSP: Automatic ad buying across thousands of different sites Targeting supported by Amazon’s purchasing data Amazon DSP operates through a cost-per-impressions (CPM) model increasing brand awareness...

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### Google Ad Campaigns: Which One Will You Choose?

> Gain expert tips to optimize your Google Ad campaigns and maximize your ROI. Learn about keyword selection, ad formats, budgeting, and more.

- Published: 2021-11-23
- Modified: 2023-11-20
- URL: https://premierecreative.com/blog/google-ad-campaign-types/
- Categories: Digital Marketing, eCommerce Marketing, Paid Advertising
- Tags: Audience Targeting, Google Ads, Google Display Network, Google Search Ads, Google Shopping Campaigns, Google Smart Display, Google Video Campaigns, PPC Agency

Used nearly 3. 5 billion times each day, Google offers valuable opportunities to position your brand in front of prospective customers. Available on both mobile and desktop, using Google ads in your digital marketing strategy gives your website greater exposure by positioning your products and services above Google’s organic results. However, investing in paid advertising on Google doesn’t necessarily guarantee your ad will secure a top spot. Are you wondering how Google ad campaigns can work for you? No worries! With years of relevant PPC training, the Google specialists at Premiere Creative created a helpful PPC guide that explores each Google ad campaign type. Read on to discover the best advertising approach for your unique brand. What are Search Network Campaigns? Ads created through Google’s Search Network will show up on the search engine result page (SERP), as well as other Google sites (surfaces) where people search with relevant keywords. Let’s say, for example, you manage a local dance studio. A Search Network campaign lets you unveil your text ads to high-potential customers as they’re searching for "dance lessons. " Ads will match to SERPs based on the terms or phrases someone types into the search bar. For example, a quick Google search for "private tapdancing lessons" or related terms will trigger an ad that uses these phrases. Search Network campaigns are usually focused encouraging people to complete the desired action, such as clicking your ad or calling your business. In general, the main goals of Search Network campaigns are: Increasing sales...

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### Defensive Ads: How to Protect Your Brand on Amazon

> Defensive ads can help protect a company's reputation and boost brand loyalty. Receive expert tips for creating effective defensive ads.

- Published: 2021-11-11
- Modified: 2023-10-27
- URL: https://premierecreative.com/blog/amazon-defensive-ads/
- Categories: Amazon Marketing, Digital Marketing, Paid Advertising
- Tags: Amazon Agency, Amazon PDP, Amazon Seller Central, Defensive Ads, Sponsored Brands, Sponsored Display, Sponsored Products

Defensive ads are a vital component to selling on Amazon, yet many eCommerce brands do not leverage this strategy. Failing to consider defensive practices can have disastrous results. Don't believe me? Then consider Blockbuster's tragic downfall. At its peak in 2004, Blockbuster consisted of 9,094 stores and employed approximately 84,300 people. The company dominated the DVD and video rental industry until Netflix appeared on the scene and changed the game entirely. Having failed to create a defensive marketing strategy, Blockbuster could not compete with the streaming service, and eventually went out of business. Competitors routinely run offensive ad campaigns against your brand or PDP keywords, especially when customers think of your brand as a synonym for an entire product segment. By placing defensive ads on your Amazon product detail pages, give your brand an extra layer of projection while you upsell complementary products to customers. Depending on the nature of the competitor’s attack, different defensive marketing strategies can be applied in terms of pricing, distribution, product improvement or advertising. Need help racking your brain around Amazon defensive ads? No problem! Our paid ad specialists rounded up some expert insights you can apply to your own Amazon advertising strategy. What are Defensive Ads? An Amazon defensive ad strategy helps protect your own branded keywords from poaching competitors. Defensive ads block competitors who are bidding on your “goodwill” branded keywords or specific ASINs; these snipers are looking to appear in related products searches. In essence, a successful defensive ad strategy helps mitigate...

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### Amazon Advertising: Your Essential Glossary Acronyms & Terminology

> In this blog, we break down all the key definitions, concepts, and strategies behind successful Amazon advertising campaigns.

- Published: 2021-11-01
- Modified: 2023-09-06
- URL: https://premierecreative.com/blog/amazon-advertising-terms/
- Categories: Amazon Marketing, Digital Marketing, eCommerce Marketing, Paid Advertising
- Tags: Amazon A+ Content, Amazon A9 Algorithm, Amazon ACoS, Amazon Agency, Amazon Best Sellers Rank, Amazon Deals, Amazon DSP, Amazon EBC, Amazon FBA, Amazon FBM, Amazon IPI Score, Amazon PDP, Amazon Prime, Amazon Seller Central, Amazon Vendor Central, Direct-to-Consumer (DTC), Return on Ad Spend (ROAS), Sponsored Display, Sponsored Products

Why are so many brands obsessed with Amazon? Simple – it’s the largest customer-based eCommerce platform ever created. Amazon generated $386 billion revenue in 2020, making it the third largest company in the world by revenue. Moreover, Amazon Web Services (AWS) was responsible for 11% of that revenue. While the platform launched in 2012, advertising and selling on Amazon has surged in recent years. The eCommerce titan saw a 37. 6% increase in revenue in 2020, its largest percentage gain since 2011, partly due to the coronavirus pandemic. Master These Essential Amazon Terms If you’re a new 1P or 3P seller on the eCommerce juggernaut, you’re probably feeling overwhelmed by the complex Amazon Adverting jargon. While mastering this terminology may sound daunting, it’s easier to understand than you might think. The team at Premiere Creative compiled this handy guide of common Amazon terms for new and old sellers alike. 1P (First Party): The relationship with Amazon via Vendor Central is 1P. Amazon is the retailer, and the brand is the wholesale supplier. 3P (Third Party): On Amazon, selling via Seller Central is 3P. The brand is a retailer that sells directly to Amazon shoppers. A9 Algorithm: The search algorithm that Amazon uses to rank products on the marketplace, allowing shoppers to find the best products that match their search queries. Important factors that influence the A9 algorithm include product titles, images, video, copy, A+ content, reviews, and inventory. A+ Content: Formerly called EBC (Enhanced Brand Content), the A+ Content feature allows...

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### Orphan Pages: Exploring Negative SEO

> Learn how to identify and fix SEO orphan pages, helping you improve the visibility of your website and increase organic traffic.

- Published: 2021-10-20
- Modified: 2023-08-28
- URL: https://premierecreative.com/blog/orphan-pages/
- Categories: Digital Marketing, Search Engine Optimization, Website Design
- Tags: Google Analytics, Internal Links, On-Page SEO, Orphan Pages, Search Engine Result Page (SERPs), SEO Agency, User Experience (UX), Website Audits, Website Navigation

You've probably overheard the term "orphan pages," among other digital marketing jargon. Mastering the inner workings of website optimization remains paramount for any small to mid-sized business hoping to increase its ranking on search engines. Search Engine Optimization (SEO) can help smaller businesses climb to the top of Google, thereby gaining an advantage over competitors. If smaller companies expect to achieve sustainable growth, they must check off every box on the website optimization checklist. As you begin conducting an SEO audit, you will need to optimize on-page SEO factors, including title tags, descriptions, internal links, alt tags, reducing image load times, and more. After identifying areas needing improvement, you can start on the road to success by creating a detailed action plan to address these issues. Are you still trying to rack your head around orphan pages? Not to worry, Premiere Creative has the insights to identify, fix, and resolve these pages to strengthen your SEO. What are Orphan Pages? In layman’s terms, orphan pages refer to any page on a website that doesn’t have a link from any other page on your site. The word “orphan” indicates that the page lacks a parent page. Even if the page is optimized or holds great content, orphan pages typically see less organic traffic, do not have a dominant rank on SERPs, and create a frustrating user experience. Furthermore, Google does not like orphan pages because they have a disjointed relationship with the rest of your website. Without any way of knowing...

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### Quality Scores: Improve Your Google Ad Performance

> Learn actionable strategies to help increase your ad quality score and maximize the effectiveness of your Google Ads campaigns.

- Published: 2021-10-13
- Modified: 2023-11-13
- URL: https://premierecreative.com/blog/google-quality-score/
- Categories: Digital Marketing, Paid Advertising
- Tags: Branded Keywords, Click-Thru-Rates (CTR), Conversion Rate Optimization, Cost-Per-Click (CPC), Google Ads, Keywords, Landing Pages, Long-Tail Keywords, PPC Agency

If you hope to transform into a PPC guru, then you’ll need to develop a solid understanding of your Quality Score since this number can influence the success you see in your campaign. Great content and a beautiful website aren’t always enough – sometimes companies need an extra push to facilitate new leads. Google Ads is a customizable ad platform allowing each company to pay a nominal fee in exchange for placing advertisements at the top of SERPs for specific keyword queries. The average company spends between $9,000-$10,000 per month on Google Ads; so, if you haven’t already experimented with paid ads, then you’re arriving late to the game. Understanding the importance of Quality Score will help elevate your Google Ad performance and take your company to new horizons by reaching a broader audience. Read on to help your business save money, see higher click-through rates, and lower CPC costs. What is a Quality Score? Google introduced Quality Scores in 2015, which rates any company’s ads on a scale from 1 to 10. Google determines this score based on how well a web user can find your ad with a set of keywords. With 1 being the lowest score and 10 being the highest, Wordstream recommends aiming between 8 and 10 for branded content, 7 to 9 for high-intent commercial keywords, 7 for low-intent keywords, and anything over 3+ for competitor keywords. Google calculates a Quality Score by examining three performance-based factors: The Expected Click-Through Rate (CTR) measures the likelihood...

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### SEO Terms Marketers Should Know

> From keyword research to link building, we cover the key SEO terms and concepts that every marketer should know.

- Published: 2021-10-05
- Modified: 2023-11-13
- URL: https://premierecreative.com/blog/essential-seo-terms/
- Categories: Digital Marketing, Search Engine Optimization
- Tags: Backlinks, Black Hat SEO, Blogging, Breadcrumbs, Click-Thru-Rates (CTR), HTML, Landing Pages, Link Building, Long-Tail Keywords, Organic Website Traffic, Search Engine Result Page (SERPs), Search Rank, SEO Agency, White Hat SEO

Search engine optimization (SEO) is the process of improving your website to increase its visibility when people do an online search for products or services related to your business. SEO work increases the quantity and quality of traffic that comes to your site through organic search engine results. With many steps and a complicated framework, the SEO process may seem daunting to some marketers. While there is no denying that search engine optimization is a complex, multifaceted process, understanding some of the basic terms and jargon will significantly increase your knowledge and understanding of SEO. More importantly, you can harness this basic knowledge to take your SEO efforts to the next level. Search Engine Optimization Terms to Master ALT Text – short for “alternative text”; a short description of an image on your site’s HTML. Search engines cannot crawl through an image, so they scan an image’s ALT text instead. Anchor Text – clickable text in an HTML hyperlink. When inserting a link into a body of text, the anchor text is the word or phrase with the hyperlink. Authority – the measurement of a website’s strength, which can be built up over time through backlinks and other SEO practices. Black Hat SEO – deceptive practices used to increase a page’s rank in search engines by violating and breaking the rules of the search engine. Blog – a regularly updated section of a site with helpful tips or insightful news updates. Most copywriters typically write these articles conversationally or informally... .

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### What are Snapchat Public Profiles?

> What are Snapchat Public Profiles? Get the inside scoop on all the features Snapchat has to offer and discover the key to success.

- Published: 2021-09-20
- Modified: 2023-08-09
- URL: https://premierecreative.com/blog/snapchat-public-profiles/
- Categories: Digital Marketing, Social Media
- Tags: Brand Building, Snapchat, Snapchat Highlights, Snapchat Public Profiles, Snapchat Shops, Snapchat Stories, Social Media Trends, User Engagement, Video Marketing

With three billion “snaps” generated every single day, Snapchat has grown exponentially in only ten short years of life. Snapchat users of all ages love the app so much because of its “feel-good” connotation where users can be themselves and share their day-to-day lives. If your business is leveraging all your social media tools for a thorough marketing strategy, you’re likely familiar with Snapchat. The average Snapchat user opens the more than 30 times throughout the day, giving your brand plenty of opportunities to engage and connect with their favorite brands. Snapchat's advertising leaders include Shein, Bumble, and Taco Bell. With a fast-growing net advertising revenue expected to reach over $2 billion by the end of the year, Snapchat is the place to spend marketing dollars and see a successful ROI. What is a Snapchat Public Profile? A Public Profile on Snapchat allows brands to share their content with a larger audience on the platform. At first, Snapchat only permitted certain users to have a public profile. Today, Snapchat users 18 and older can utilize the capability to connect with an audience beyond their connected friends. Your Public Profile is essentially a home page for your account. Users can subscribe to your page to follow your content. They can find your profiles through searching, on the Discovery tab, through lenses, or from a paid ad. There are four key features on a Public profile: Public Stories, AR Lenses, Highlights, and Shops. Public Profile Elements on Snapchat A Public Profile has...

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### Amazon Posts: What Marketers Need to Know

> Learn how to make the most of Amazon Posts and how to create engaging content that will help you reach your target audience.

- Published: 2021-09-13
- Modified: 2024-06-17
- URL: https://premierecreative.com/blog/amazon-posts/
- Categories: Amazon Marketing, Content Marketing, Digital Marketing, eCommerce Marketing
- Tags: Amazon Agency, Amazon PDP, Amazon Posts, Amazon Prime, Amazon Seller Central, Amazon Vendor Central

Amazon Posts - originally launched in 2019 - seeks to create a better experience for customers shopping on the eCommerce giant. This free-to-use feature allows merchants to display their products in a social media type of array. The shoppable catalog encourages brand awareness and loyalty among customers shopping on the Amazon platform. As shoppers browse through Amazon, they can discover new brands through a feed populated with Posts related to their searches. This nifty feature mirrors a post you may find on your Instagram or Facebook feed. These organic posts offer Amazon customers a quick and efficient way to discover new brands and learn more about these products. What are Amazon Posts? Posts display on a brand’s Amazon feed. The Amazon Posts function like a social media feed, in which each Amazon post features images, a short caption, and links back to a product detail page. In addition to placement on product feeds, shoppers may encounter Amazon Posts on product detail pages, category-based feeds, and “related product” feeds. Moreover, the placement and appearance of the Amazon Posts are all shown based on Amazon’s algorithm, except for the brand’s feed. Amazon Posts are still currently in beta mode, so certain features are limited and will likely change in the future. More importantly, posts are currently only available to U. S. sellers and vendors enrolled in the Amazon Brand Registry program. The Anatomy of an Amazon Post Amazon Posts can appear throughout multiple places on the platform. There are common components that appear on...

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### What is the Amazon A9 Algorithm?

> Learn about the A9 algorithm's features, optimization strategies, and how it can help you improve your search ranking on Amazon.

- Published: 2021-09-01
- Modified: 2023-10-27
- URL: https://premierecreative.com/blog/amazon-a9-algorithm/
- Categories: Amazon Marketing, Digital Marketing, eCommerce Marketing
- Tags: Amazon A+ Content, Amazon Agency, Amazon EBC, Amazon PDP, Amazon Seller Central, Amazon Vendor Central, Keywords

With more than 353 million different product listings, coupled with more than 1 million small and medium-sized 1P and 3P resellers and vendors, Amazon is a remarkable e-commerce platform on all fronts. Amazon allows smaller resellers to reach new audiences while competing with global brands. Amazon’s platform is built around their proprietary A9 search algorithm to rank product results. Originally deployed in 2004, the A9 algorithm ranks products from most relevant to least relevant based on performance and relevance to what the customer is searching for. Like Google’s search algorithm, the A9 relies on these seven different factors to assign product rank: Keywords: Amazon compares keyword relevancy and frequency on your listing to user search queries. Pricing: Customers typically search for the most affordable deals. Conversions: A high volume of sales conversions will send signals to Amazon, letting the tech giant know people were satisfied after visiting your PDP. PDP Optimization: Completing every aspect of your product listing will deliver an information-packed experience for customers, answering all their questions. Stock Supply: Amazon will not place your page in search queries if you don’t have any items in stock. Sales Rank: High sales performances positively contribute to the product ranking on Amazon. The algorithm measures the volume of sales, the sales velocity, and the conversion rate of the products in their respective category. Reviews: A9 typically assigns more weight to products that secure quality reviews. The highest-ranking products typically have 4. 5/5 or 5/5 ratings, with a good ratio of positive reviews,...

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### The Best Klaviyo Practices to Gain & Retain Customers

> Discover the top Klaviyo best practices to improve your email campaigns, automate customer journeys, and drive more revenue.

- Published: 2021-08-23
- Modified: 2023-08-09
- URL: https://premierecreative.com/blog/best-klaviyo-practices/
- Categories: Digital Marketing, eCommerce Marketing, Email Marketing
- Tags: Audience Targeting, Cart Abandonment Emails, Click-Thru-Rates (CTR), Cross-Platform Marketing, Customer Segmentation, Email Automations, Email Segmentation, Klaviyo, Post-Purchase Emails, Win-Back Emails

Securing and retaining customers is the name of the marketing game, but success demands strategy, creativity, and incessant effort. At its core, Klaviyo is a segmentation tool for distributing emails and newsletters to loyal subscribers. The software allows you to group customers into clusters based on shared characteristics, resulting in more personalized messaging. But how do you know you’re utilizing the best Klaviyo strategies once you’ve identified these segments? How can you optimize your marketing techniques to ensure that customers remain engaged with your brand? Understanding Klaviyo Segments, Campaigns & Flows Let’s start with a quick rundown of the Klaviyo basics. We create Klaviyo segments to target audiences for campaigns and flows, and “one-time sends” to pre-established target groups. Campaigns may alert customers about new or featured products, highlight valuable content, or announce seasonal sales and promotions. Finally, you can send more general campaigns to larger segments and more personalized campaigns to smaller segments. Klaviyo flows, on the other hand, are a bit different. For instance, you can these flows for timely communications or have your automatons launch when customers complete a specific action. You can achieve this goal by embedding code into your website to trigger when someone, say, subscribes to your newsletter, abandons a cart, or abandons browsing. Furthermore, adding conditional splints in a flow creates multiple paths based on a recipient's characteristics. Conditional splits prove effective for curating different content for recipients based on what you already know about them (e. g. , gender, location, past purchase history, etc. )... .

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### Essential Images You Need on Your Amazon Product Listing

> Give your Amazon product images a much-needed upgrade. Discover how to design eye-catching visuals that will maximize conversions.

- Published: 2021-08-14
- Modified: 2023-08-30
- URL: https://premierecreative.com/blog/essential-amazon-product-images/
- Categories: Amazon Marketing, Digital Marketing, eCommerce Marketing
- Tags: Amazon A+ Content, Amazon Agency, Amazon EBC, Amazon PDP, Amazon Seller Central, Amazon Vendor Central

Quality imagery is the key to success on Amazon because harnessing a diverse assortment of photos will help grab customers’ attention and increase the probability of add-to-cart conversions. The images that you should use depend on the product you are selling. For example, if you sell a water bottle, you show the features of the bottle (cap, straw, and included accessories) through infographics and additional product images. If you sell a cleaning product, it would be helpful to have comparison images or before-and-after photos as well as lifestyle images of the product in action. Here are the different types of images you should consider for your Amazon listing. Amazon “Main” or Hero Image This is your primary product photo. As the first photo on your product listing, the main image should be clear, informative, and attractive. If the customer feels unsure about the product you are offering, they will probably jump back to a different Amazon listing. Therefore, the primary product photo must only show the product in a white background and close-up (product is 85% of the photo). To best represent your product, it is important to upload a professional photograph of your actual product. Additional Amazon Product Images While redundant, showcasing different angles, close-ups to show texture, product packaging, and included accessories gives the customer a clearer picture of the product’s appearance. For example, if selling a backpack, it is helpful to show the texture of the material, the inside pockets, and the straps. This leaves no ambiguity... .

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### How Klaviyo Segmentation Can Personalize Your Email Marketing Strategy

> Learn how to harness Klaviyo to create highly targeted emails that drive conversions and improve customer relationships.

- Published: 2021-08-05
- Modified: 2024-07-15
- URL: https://premierecreative.com/blog/klaviyo-email-marketing-segmentation/
- Categories: Digital Marketing, Email Marketing
- Tags: Audience Analysis, Audience Targeting, Average Order Value (AOV), Customer Segmentation, Email Segmentation, Klaviyo, Online Discounts & Deals, Win-Back Emails

Email fatigue is real. Who really enjoys having an inbox full of marketing emails for products, promotions, and announcements that would never interest you? When developing an email marketing strategy, you want to ensure that you are reaching a broad audience. However, when you send every piece of information to your entire customer base, you risk losing your customers’ interest and potentially their business. Klaviyo improves the email marketing experience by providing a single platform for customer segmentation and content dissemination. This helps your emails reach the target audiences so your customers receive content that engages them on a personal level. Like all things, the more you use Klaviyo, the more advanced you can become, so let’s just start with some of the basics of segmentation for email marketing! What are Klaviyo Email Segments? Segments are simply groups of customers with shared characteristics. So to segment your customers, you must first have customer information. You may collect this information when a customer checks out, or if they opt into your newsletter. Klaviyo provides you with a tool to create sign-up forms, which you can place strategically throughout your site, including the footer, sidebar, checkout page, or in the form of a pop-up. Once you have this information, you can create a segment by specifying a set of conditions that pertain to a customer’s actions, behaviors, or traits (we’ll get into that shortly). Klaviyo will then automatically fill these segments with customers who meet these conditions. With Klaviyo, you do not...

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### Meet Premiere Creative’s 2021 Summer Interns

> Get to know Premiere Creative's talented summer interns of 2021. Discover their roles, experiences, and contributions to our dynamic team.

- Published: 2021-07-21
- Modified: 2023-11-27
- URL: https://premierecreative.com/blog/2021-summer-interns/
- Categories: Digital Marketing
- Tags: Analytical Skills, Career Development, Communication Skills, Entrepreneurship, Hybrid Internship, In-Person Internship, Marketing Internships, Problem-Solving Skills, Remote Internship

At Premiere Creative, we challenge each other to transform into the best version we can be. Led by our team of talented digital marketing experts, Premiere Creative hosts a 12-week unpaid internship program. We hold internship sessions three times per year (fall, spring, and summer) to help passionate and eager students enter the workforce immediately after graduation. This summer, we were fortunate to recruit three exceptional interns who made invaluable contributions to our content development team. Before they head into the next academic year, our summer 2021 interns shared with us some fun facts. Every day they apply lessons from the classroom and our training program to the real world, helping us tackle and find solutions for challenges our clients face on the web. Say Hi to Allie, Kayla, and Sarah! Allie Veinote Allie Veinote recently graduated from Seton Hall University with a degree in Marketing, a psychology minor, and a certificate of entrepreneurship. Her burning passion for marketing and entrepreneurship developed when she worked in the hospitality and tourism industry while in Maine. This experience allowed Allie to fully realize the impact strategic marketing can have on small family-owned businesses attempting to compete with big-box retailers. As Allie searches for ways to diversify her skill set, she currently aspires to earn her MBA. Once she completes her next degree, Allie hopes to work in the hospitality, publishing, or non-profit sector. During her tenure at Premiere Creative, Allie seeks to master transferrable skills that will prove valuable in her future...

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### The Best Practices for Amazon Product Images

> Learn the best practices for optimizing your Amazon Product images to increase visibility and stand out from the competition.

- Published: 2021-07-14
- Modified: 2023-11-10
- URL: https://premierecreative.com/blog/amazon-product-image-tips/
- Categories: Amazon Marketing, Digital Marketing, eCommerce Marketing
- Tags: Amazon A+ Content, Amazon Agency, Amazon EBC, Amazon PDP, Amazon Seller Central, Amazon Vendor Central

In 2021, Amazon reported over 1. 9 million sellers on its eCommerce platform, which industry experts expect should continue to increase exponentially. For brands looking to jump on the Amazon bandwagon, an optimized PDP (product display page) becomes paramount to your eCommerce success. But claiming an Amazon listing is only half the battle; next, you will need to populate it with imagery that conveys the value/benefit of your products. Not only do images serve as an attention grabber, but they also engender an emotional appeal. Images should highlight your best-selling points in a matter of seconds to the consumer, ultimately providing a quicker path to checkout. To ensure you are optimizing your photographs for greater conversions, follow these best practices. Adhere to Amazon’s Image Requirements Firstly, the images posted on your listings must meet a set of both technical requirements and content-related requirements set by Amazon. Meeting these requirements allows your PDP images to remain visible and produce a better experience for the consumer. Technical Requirements for All Product Images Following Amazon’s technical product image requirements will greatly enhance your PDP listing. These requirements allow for clarity, zoom, and optimal color – which ensures relevancy to your product listing. Failing to meet these requirements causes the Amazon A9 algorithm to suppress your listing. Following these requirements will also ensure your images appear on your listing: Each image must be in TIFF (. tif/. tiff), JPEG (. jpeg/. jpg), GIF (. gif) or PNG (. png) format (that is a no for . gifs) The image pixel dimensions should...

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### SEO for Shopify: Turn Your Website into an eCommerce Store Powerhouse

> Unlock the power of SEO for Shopify. Learn how to optimize content, use keywords, and create a comprehensive SEO plan for success.

- Published: 2021-07-07
- Modified: 2023-11-20
- URL: https://premierecreative.com/blog/shopify-seo/
- Categories: Digital Marketing, eCommerce Marketing, Search Engine Optimization
- Tags: Direct-to-Consumer (DTC), Google Analytics, Online Reviews, SEO Agency, Shopify, Website Usability

Visibility is key to success for eCommerce. Try to wrap your head around it. If customers cannot find you, they cannot buy from you. Instead, they’ll probably buy from your competition. Nearly 93% of all online interactions begin with a search engine, yet 75% of users never click past the first search engine results page (SERP). However, some basic eCommerce SEO tactics can boost your Shopify website’s search engine rankings and attract visitors. Check out Premiere Creative’s expert insights to help your DTC brand maximize online sales in a cutthroat digital landscape. How Google Search Console and Google Analytics Help Your Shopify SEO Before diving into the nitty-gritty of your site structuring, connect your domain to Google Search Console and Google Analytics. Both free tools are compatible with Shopify and crucial for implementing the right SEO strategy. Google Search Console monitors and troubleshoots your eCommerce site’s presence in Google’s search results. It reports essential metrics for your Shopify site, such as clicks, impressions, and average SERP position for a given keyword. Google Search Console also identifies potentially hazardous site errors that you may want to rectify, such as blocked URLs, 404 errors, server errors, or redirect errors. Google Analytics serves up valuable data on eCommerce transactions, revenues, consumer traits, behaviors, and web traffic. It also reports demographic information, including gender, age, device usage, device type, and location of visitors. Google Analytics tracks how visitors interact with your DTC brand, including how long the visitor spent on a page, the site’s...

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### Google Ad Changes to Affect Crypto Exchanges in Marketing

> What changes will crypto exchanges bring to Google Ads and the marketing landscape? Get the inside scoop in this must-read blog.

- Published: 2021-06-22
- Modified: 2023-11-13
- URL: https://premierecreative.com/blog/google-ad-crypto-exchanges/
- Categories: Digital Marketing
- Tags: Cryptocurrency, Google Ads

The most recent spike in volatility in Cryptocurrency has been enough to keep even the most seasoned trader up at night. Now, Google decided to create new rules that will make it tougher to use their Google Ads for Crypto exchange and wallet companies, to advertise their products and services. A cryptocurrency wallet is an app that allows cryptocurrency users to store and retrieve their digital assets. When a user acquires cryptocurrency, such as Bitcoins, they can store it in a cryptocurrency wallet and then use funds to complete transactions. Two Dates of Utmost Importance for Crypto Exchanges There are two dates to be aware of if you are in the marketing departments of Coinbase, eToro, or Kraken, to name a few. The first date is July 8, 2021. This is the date that the new certification application form will go live providing the crypto exchanges and wallet companies an avenue to prove their eligibility. The second and more important date is August 3, 2021. This is the deadline for Cryptocurrency exchanges and wallets to meet the new Google requirements to get certified making them eligible to continue placing ads on the platform. On this date, Google revokes all old certificates and issues new updated certifications. If you fail to meet this deadline to get your updated exchange certification, your ads will get removed from Google. So How Does the Crypto Exchange Become Compliant? Compliance means adhering to three criteria: Be duly registered with: FinCEN as a Money Services Business...

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### How to Avoid Common Google Ad Mistakes

> From keyword optimization to budgeting, learn how to avoid these pitfalls and get the most out of your Google ad campaigns.

- Published: 2021-06-17
- Modified: 2023-08-28
- URL: https://premierecreative.com/blog/common-google-ad-mistakes/
- Categories: Digital Marketing, Paid Advertising
- Tags: Ad Extensions, Audience Targeting, Brand Building, Click-Thru-Rates (CTR), Google Ads, Google AdWords, Keywords, Landing Pages, Long-Tail Keywords

Optimizing a Google Ad for peak performance can feel like shooting at a moving target – just when you lock in the perfect strategy, Google will overhaul the criteria for acceptable ads. Moreover, the search engine titan may also penalize any advertisements that do not align with preferred practices. To reach your marketing goals in a rapidly evolving digital environment, here are simple steps you can take to optimize your Google Ads account. Review Your Google Ad Copy The quickest way to achieve a relevant Google ad is to ensure you keep your copy specific, clear, and enticing. Match your copy to reflect a user’s search query, include keywords in the display URL, or use emotional appeals to capture attention. By making the most out of the additional headline and characters that Google now allows, you can boost quality, rank, and clicks. Improving the copy in ad extensions ensures more enticing ads. Ad extensions bolster Google Ad performance because they improve rank, provide less visibility of competitor’s ads, and deliver more relevant information. Google Ad extensions may include site links, reviews, callout extensions, phone numbers, maps, and other additional information that pertains to your business. This information invites the user to engage with your ad directly. These are automated by Google or done manually and can improve leads, clicks, and conversions. Optimizing Your PPC Keywords Keywords are the strings that guide the user from the initial search query to impressions, clicks, and conversions. It is important to utilize relevant keywords...

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### The Sellers & Vendors Guide to Amazon Prime Day 2021

> Amazon Prime Day 2021 is right around the corner. Is your eCommerce brand prepared to maximize sales on the retail giant?

- Published: 2021-06-04
- Modified: 2024-01-08
- URL: https://premierecreative.com/blog/amazon-prime-day-2021/
- Categories: Amazon Marketing, Digital Marketing, eCommerce Marketing, Paid Advertising
- Tags: Amazon Deals, Amazon PDP, Amazon Prime, Amazon Seller Central, Keywords, Online Discounts & Deals

The news is finally in! Amazon officially announced that their annual Prime Day will take place on June 21st & 22nd of 2021. During the Amazon Prime Day event, Prime members will have exclusive access to epic sales and deals on several products sitewide. The intense growth of Amazon and its control over the retail market has forced other large retailers, such as Target and Walmart, to participate in this calendar event with deals of their own. Amazon sold $10. 4 billion worth of goods on Prime Day last year. Looking at economic growth following recovery from the Coronavirus, the platform, and its merchants are expecting to see a surge in sales. As such, eCommerce retailers on the platform need to take advantage of the heavy traffic on the site during Prime Day to optimize their sales and success. Prime Day has proven to boost sales and perform exceptionally since its debut in 2015. Check out these jaw-dropping Amazon statistics! 74% of U. S. consumers say they begin product searches on Amazon During Amazon Prime Day 2019, U. S. shoppers made 20 million transactions (about 2 million more than Black Friday and Cyber Monday combined) In 2020, Amazon’s ad revenues in the U. C. amounted to $15. 73 billion. Industry leaders predict the eCommerce giant will generate over $30 billion in advertising activities by 2023 With preparation from Amazon’s advertising services combined with Premiere Creative’s Amazon expertise, your business will soon witness immense success on Amazon Prime Day. Promotions for Amazon Sellers & Vendors There...

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### Essential Email Automations: The Cross-Sell Series

> Looking for ways to optimize your cross-sell emails? Learn how to craft effective cross-sell emails with tips on content, timing, and more.

- Published: 2021-05-18
- Modified: 2023-11-13
- URL: https://premierecreative.com/blog/cross-sell-email-automations/
- Categories: Digital Marketing, eCommerce Marketing, Email Marketing
- Tags: Average Order Value (AOV), Conversion Rate Optimization, Cross-Selling Emails, Direct-to-Consumer (DTC), Email Automations, Email Marketing Agency, Email Subject Lines, Klaviyo, Mailchimp

Email automation has fundamentally changed the buyer journey because the data obtained through automation software like Klaviyo allows brands to predict customers’ needs. This invaluable data allows eCommerce brands to cross-sell products, potentially generating more sales. If done correctly, these emails will not only help increase your average order value (AOV) but also raise awareness of other products within your eCommerce store. What is Cross-Selling? Cross-selling describes an opportunity for vendors to extend products or services to existing customers that complement what they’ve already purchased. According to Marketing Metrics, “the probability of selling to a new prospect is 5%-20%. The probability of selling to an existing customer is 60-70%. ” Imagine, for instance, that your brand is a purveyor of affordable fashion. Now imagine that a customer recently purchased a pair of denim jeans. There is a good chance that your customer may benefit from a belt. As such, you can create specialized emails that recommend your various belts. A cross-sell only works if the items you’re trying to cross-sell are personalized to the shopper. More importantly, you don’t want to cross-sell every item. Doing so will require your team to compose hundreds of emails, which ultimately isn’t profitable. Depending on the size of your eCommerce shop and email list, select the top 5-15 products in your store and create cross-sell emails for each item. The Cross-Sell Email #1 The first email in the cross-sell series serves to recommend additional products from your store to customers. It is sent to subscribers...

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### Your Guide to Pinterest Advertising

> When used correctly, Pinterest advertising can more traffic and boost sales! Help your online store make more money by tapping into Pinterest

- Published: 2021-05-12
- Modified: 2023-11-13
- URL: https://premierecreative.com/blog/pinterest-advertising-guide/
- Categories: Digital Marketing, Paid Advertising, Social Media
- Tags: Audience Targeting, Keywords, Lead Generation, Mobile Apps, Pinterest, Pinterest Buyable Pins, Pinterest Promoted Carousels, Pinterest Promoted Pins, Pinterest Promoted Video Pins, Pinterest Story Pins, Social Media Advertising, Social Media Agency, Social Media Campaign, Social Media Trends

Pinterest advertising can help eCommerce brands make a bolder statement on the web. In an ever-growing digital world, utilizing social media marketing is n critical component of a brand’s online marketing strategy. With over 4 billion active social media users, each platform presents the opportunity for brands to connect, engage and grow with new consumers. Ranked fifth on the list of most popular mobile social networking apps in the U. S. , many digital experts will categorize Pinterest as a search engine rather than a major social networking space. Like Google, pinners type a query into the discovery engine to find ideas and inspiration. With this unbranded search effort on the user end, brands of all sizes can place their paid ads in front of a more targeted, profitable audience. For instance, eMarketer found that 48% of Pinterest users spend time finding and shopping for products, significantly more than Facebook (14%) and Instagram (10%). With the top social media giants, like Facebook and Instagram, becoming overcrowded with advertisers, the time to take advantage of Pinterest advertising is now. Let Premiere Creative provide a breakdown of essential Pinterest advertising principles. What are the Different Types of Pinterest Ads? Before launching a campaign, it’s important to understand your options for Pinterest advertising. Through six different formats, the visual platform offers innovative ways for brands to reach their audiences: Promoted Pins, Promoted Carousels, Promoted Video Pins, Promoted App Pins, Buyable Pins, and Story Pins. Promoted Pins Promoted Pins, like all other Pinterest ads, display on...

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### Essential Email Automations: The Pre-VIP Series

> Learn how to craft powerful, engaging pre-vip emails that will get your readers to take action and join your VIP list.

- Published: 2021-05-05
- Modified: 2023-09-06
- URL: https://premierecreative.com/blog/pre-vip-email-automations/
- Categories: Digital Marketing, eCommerce Marketing, Email Marketing
- Tags: Conversion Rate Optimization, Customer Loyalty, Customer Segmentation, Direct-to-Consumer (DTC), Email Marketing Agency, Email Subject Lines, Klaviyo, Mailchimp, Online Discounts & Deals, Pre-VIP Emails, VIP Programs

Everyone wants to be a VIP. The grandiose feeling of importance, as well as receiving exclusive benefits, never gets old. By setting up a pre-VIP program for your eCommerce business, you can build out an email automation campaign though software, like Klaviyo or Mailchimp, that helps fuel your daily marketing efforts. By segmenting subscriber lists and informing customers when they’re approaching the necessary status threshold, you can increase the likelihood of new orders. An automated pre-VIP email does all the work for you, no matter the industry your Direct-to-Consumer (DTC) brand serves. Whether your company sells shoes, children's toys, fishing equipment, or something else, these email automations let subscribers know when they're only a few steps away from gaining VIP benefits and exclusive status. The Pre-VIP Email #1 The pre-VIP #1 email is an automated email that is sent to subscribers when they are either just one order shy or close to spending a certain threshold from becoming a VIP. This Pre-VIP teaser can effectively entice your subscribers about their future VIP status after placing the third order or spending $300 at your eCommerce store. Subscribers typically qualify to receive this email 20-30 days after making a threshold-crossing order. For example, if the requirement for becoming a VIP involves placing three orders or more, the pre-VIP #1 email will trigger approximately 20-30 days after customers place their second order at your shop. Examples of strong email subject lines include: “VIP status is one purchase away! ” “You’re almost there! ” “One order...

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### Essential Email Automations: The Cart Abandonment Series

> Cart abandonment emails can recover lost sales and maximize your online store's profits. Start crafting better cart abandonment emails today.

- Published: 2021-04-22
- Modified: 2023-09-06
- URL: https://premierecreative.com/blog/cart-abandonment-email-automations/
- Categories: Digital Marketing, Email Marketing
- Tags: Cart Abandonment Emails, Conversion Rate Optimization, Direct-to-Consumer (DTC), Email Automations, Email Marketing Agency, Email Subject Lines, Klaviyo, Mailchimp

It’s not uncommon for web visitors to add items to their cart and then forget about the product, abandoning the order altogether. One way to transform lost business and turn a lost prospect into a customer is to send cart abandonment emails. With cart abandonment emails, you can send a timely reminder to visitors who have subscribed to your newsletter and have added a product to their cart but have not begun the checkout process. By adding cart abandonment automations to your email marketing strategy through software like Klavyo, you can drive transactions, re-engage shoppers, and encourage more conversions. What is a Cart Abandonment Email? The cart abandonment email is an automated email sent to users who placed products in their shopping cart but have not started the checkout process. Emails in this sequence are similar to a browse abandonment email in that both rely on a user’s behavioral cues. The difference is that with the cart abandonment email, the user is much closer to the point of conversion: they’ve placed a product in their cart. Now the opportunity to convert the subscriber is much higher. It's not unusual for these messages to reach open rates of over 50%. Moreover, conversion rates for opened emails were more than 15%; in other words, you cannot deny the results that a cart abandonment email yields. You can have several cart abandonment emails in your flow, depending on the nature of your email campaign. Premiere Creative's email experts, who have handled email campaigns...

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### Essential Email Automations: The Browse Abandonment Series

> Browse abandonment emails can re-engage customers and boost conversions. start creating personalized emails for maximum results.

- Published: 2021-04-12
- Modified: 2023-09-06
- URL: https://premierecreative.com/blog/browse-abandonment-email-automations/
- Categories: Digital Marketing, Email Marketing
- Tags: Browse Abandonment Emails, Cart Abandonment Emails, Conversion Rate Optimization, Direct-to-Consumer (DTC), Email Automations, Email Marketing Agency, Email Subject Lines, Klaviyo, Mailchimp

One of the biggest struggles for all Direct-to-Consumer brands (DTC) is that 98% of your traffic fails to transact. Most companies focus too much time on their social media marketing, product development, and ad campaigns but ignore the low hanging fruit sitting in front of them. In an ideal world, consumers would visit your website, find a product(s), add it to their cart, and proceed to checkout. Once you have your visitor’s email address, running a browse abandonment automation series through email software like Klavyo allows you to serve up emails to move the visitor closer to checkout. What is a Browse Abandonment Email? The browse abandonment email is an automatic email sent to subscribers based on their activity on the website when they browse product-level pages but do not complete an order. A browse abandonment email is similar to a cart abandonment email in that both rely on a user’s behavioral cues. The difference is that with the browse abandonment email, the user is further away from the point of conversion, meaning that they’ve shown interest in a particular product but have not placed anything in their cart. But you can still target such users based on their specific page view with a relevant follow-up email: the idea being to convert them by showcasing what they already gravitate towards. Depending on the scope of your email campaign, you may have multiple browse abandonment emails in your flow. Having managed email campaigns for several prominent eCommerce fashion brands, Premiere Creative’s...

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### Your Guide to Google AdSense

> Did you know Google AdSense can generate revenue from your blog? Get tips and advice on boosting your AdSense earnings.

- Published: 2021-04-05
- Modified: 2023-08-09
- URL: https://premierecreative.com/blog/google-adsense/
- Categories: Digital Marketing, Paid Advertising
- Tags: A/B Testing, Google, Google Ads, Google AdSense, Keywords

You don’t have to be a publisher to leverage your website or blog to run paid advertisements on your website. AdSense. Millions of businesses, just like yours, keep generating healthy monthly revenues by leveraging their existing web and blog content. That’s right! As a publisher, you can monetize your website or blog by using Google AdSense. Read on to learn how you can use Google’s risk-free platform to earn supplemental income. What is Google AdSense? Launched in 2003, Google AdSense is an automated CPC (cost-per-click) advertising platform that allows publishers to monetize their blog traffic by publishing advertiser’s relevant banner and text ads on their website blog or pages. Publishers refer to an integral segment in the Google Ad Network Ecosystem, which also consists of Users and Advertisers. According to Google, a healthy ecosystem means that all three users find value in their relationship with Google: Users feel respected and protected, and continue to return to publisher sites with valuable content Advertisers find ROI in their investments in online advertising, with their ads shown alongside content that reflects well upon their brand Publishers earn ad revenue from relevant ads without distracting from their content Google administers, sorts, and maintains these text and banner ads. Furthermore, Google can help advertisers generate revenue on either a per-click or per-impression basis. The publishers then receive a small commission every time a user clicks on one of these ads. Why Should Publishers use Google AdSense? If your website has sufficient monthly readership, incorporating Google...

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### Tips for Marketing Your eCommerce Website

> Master these strategies to promote your eCommerce website, from SEO and content marketing to social media and email campaigns.

- Published: 2021-03-22
- Modified: 2023-08-28
- URL: https://premierecreative.com/blog/ecommerce-website-marketing-tips/
- Categories: Digital Marketing, eCommerce Marketing, Search Engine Optimization
- Tags: A/B Testing, Call-to-Action (CTA), Direct-to-Consumer (DTC), Keywords, Landing Pages, Online Reviews, Shopify, User-Generated Content (UGC)

While your retail business may have started as a pop-up or brick-and-mortar store, the ongoing global COVID-19 pandemic fundamentally changed how the retail industry operates. The nationwide stay-at-home orders ignited a shift in purchasing behavior toward online channels. Moreover, the accelerated user acceptance, combined with innovations like streamlined checkout experiences, pretty much guarantees a lasting effect even after the pandemic ends. With new competition added every day, smaller eCommerce brands need to go the extra mile to stand against aggressive big-box retailers like Amazon, Wal-Mart, and Target. As Direct to Consumer (DTC) eCommerce websites continue to proliferate across the Internet, it’s becoming more difficult to generate quality web traffic, leads, and sales. So how can new smaller brands with eCommerce Shopify websites possibly hope to compete with larger companies? Try weaving these eCommerce Shopify marketing tactics into your existing digital strategy. Get Strategic with Your eCommerce Keyword Lists SEO is one of the strongest ROI strategies to drive more qualified customers to your online store. For eCommerce keyword research, your strategy should prioritize product-focused keywords, while taking your homepage, product categories, and blog content into account. Remember to mention your primary keyword in your product headline, product description, meta descriptions, image alt texts, and sub-headings. Furthermore, focus on long-tail keywords by getting descriptive with your products, as they’re less competitive for shorter-tail keywords. For instance, you’ll have an easier time ranking for “woman’s color-treating shampoo” than you would for “shampoo. ” Branding Your eCommerce Website Branding can change how people perceive...

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### Using LinkedIn to Produce More Qualified Sales Leads

> Did you know that LinkedIn can serve as a powerful tool for expanding opportunities for sales? Learn more about it in our latest blog.

- Published: 2021-03-15
- Modified: 2023-08-28
- URL: https://premierecreative.com/blog/linkedin-sales-leads/
- Categories: Digital Marketing, Social Media
- Tags: Audience Targeting, Brand Building, Business-to-Business (B2B), Conversion Funnel, Lead Generation, LinkedIn, LinkedIn Groups, Social Media Agency, Social Proof

Everyone wants 500+ connections on LinkedIn, it’s the “gold” badge of honor that says people like you, and you have friends, and are well connected. But that’s easy; anyone (and most everyone) has 500+ people in their network. But the key is how to find useful connections that produce fruit (value). Asking strangers to connect is illogical; you need a strategy in mind with specific objectives and procedures for scalability. If you are interested in turning your LinkedIn Profile into a business influencer for your network, read on to learn more. Who Uses LinkedIn? Let’s take a moment to consider how and why people use LinkedIn. The average user, depending upon their job profile, logs on to stay informed on current industry trends, search for new employees to add to their team, conduct competitor analysis, or seek out new business prospects. Let’s get a bit more granular in our LinkedIn user analysis. Brand Ambassadors use LinkedIn to connect with prospects, generating awareness for their company and services. B2B Marketers rely on LinkedIn to unveil new products or services, or to increase their brand awareness and penetration. Sales Representatives use LinkedIn to identify or research prospects before formally making contact. Job Searchers use LinkedIn to grow a network of business contacts and to stay in touch with prospective employers. Small & Large Businesses use LinkedIn as a way to stay in front of customers and reach out to new prospects. Finding Qualified Sales Leads on LinkedIn While connecting with other people...

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### Get Your Pool Party Started: Effective Ways to Promote Your Pool Construction Company

> Do you own a pool company? Learn about the latest insights and marketing tactics to help you dominate in the pool construction industry.

- Published: 2021-03-08
- Modified: 2023-11-13
- URL: https://premierecreative.com/blog/pool-construction-marketing/
- Categories: Digital Marketing, Email Marketing, Paid Advertising, Search Engine Optimization
- Tags: Brand Building, Evergreen Content, Lead Generation, Mobile Responsive Design, Omni-Channel Marketing, Organic Website Traffic, Responsive Design, Return on Investment (ROI), User Experience (UX)

The global pandemic of COVID-19 accelerated the adoption rate of online shopping and online search. For less active users, online purchases become a daily ritual; but for many, it eliminated mundane in-store shopping. While some rely on referrals, most of us rely and trust what Google (and other search engines) tells us. Why bother making a call when we can receive instant answers in a few keystrokes? The COVID-19 outbreak forced most of us to change work and social environments by becoming homebodies. With consumers spending more work and leisure time from home, comforts and luxury at home quickly shifted into a necessity. While home renovations and DIY projects flourish, many homeowners focused on adding or upgrading their pool and backyard area. With Google showing a 172% increase in Year-over-Year search volumes for “pool construction” and “pool maintenance services,” how can you guarantee your company receives an invitation to the biggest backyard party the pool industry has ever seen? Read on to learn some advanced tactics to market your pool construction company. A New Website – Give Your Pool Company a Strong First Impression When you search for a product or service, consider what a website can reveal about a company. Why do you feel compelled to stay on some websites longer than others? Remember that 91% of communication is visual, so your pool website needs to reflect the quality of your work and the professionalism of your staff. Your website's design must feel inviting so that searchers want to...

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### Should I Use Branded Keywords?

> Learn how to use branded keywords to increase your brand's visibility, boost traffic and conversions, and create a stronger online presence.

- Published: 2021-02-22
- Modified: 2023-11-13
- URL: https://premierecreative.com/blog/branded-keywords/
- Categories: Digital Marketing, Paid Advertising, Search Engine Optimization
- Tags: Branded Keywords, Google, Google AdWords, Keywords, Organic Keywords, PPC Agency, Reputation Management, Return on Ad Spend (ROAS), Return on Investment (ROI), Search Engine Result Page (SERPs)

Identifying, analyzing, targeting, and ranking for keywords are critical steps to any SEO or PPC campaign’s success. After all, the keywords you aim for will determine the audience demographic you reach. Do you understand the difference between branded and non-branded keywords? More importantly, are you applying these search terms correctly to your search engine optimization (SEO) and pay-per-click (PPC) campaigns? Your brand is the quintessential factor that sets you apart from the competition. After building your brand’s reputation, you must use your company’s name to your advantage.  Read on to discover how both branded and non-branded keywords can be a game-changer for your digital marketing strategy. What are Branded Keywords? A branded keyword refers to a search phrase that includes the name of a brand, a variation of a brand name, or the name of a specific product. Some examples of common branded keywords include “Apple iPhone,” “NY Yankees Hat,” and “Premiere Creative Digital Marketing Services. ” Some SEO specialists refer to branded keywords as navigational queries. Why? Simple - the people using these keywords want to learn more about a specific service. Therefore, these keywords deliver a narrower segment of potential customers than those searching with non-branded keywords, as it’s exclusive on purpose. Nonetheless, this smaller segment is more likely to “convert” since they’re already hunting for a specific product or company. Keywords that contain other brands, however, are not considered branded keywords for your company. This is an important distinction to make if you’re a retailer and carry multiple products...

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### Understanding the Different Traffic Sources on Google Analytics

> Navigate Google Analytics traffic sources. Learn how to decipher direct, organic, referral, and more to optimize your website's performance.

- Published: 2021-02-16
- Modified: 2023-08-28
- URL: https://premierecreative.com/blog/google-analytic-traffic-sources/
- Categories: Digital Marketing, Search Engine Optimization
- Tags: Audience Analysis, Conversion Rate Optimization, Data-Driven Marketing, Direct Traffic, Google Analytics, Google Analytics 4, Organic Website Traffic, Paid Traffic, Referral Traffic, User Behavior, User Engagement, User Experience (UX)

In today’s increasingly competitive online market, understanding how your visitors and customers behave on your website is the most crucial piece of data you need. Google Analytics is a leader in web analytics, which tracks and records a multitude of dimensions (like demographics, location, the device used, etc. ) on your website for free. Without behavior data, you’ll probably struggle to identify how to boost your website’s performance. Which page receives the most visits? Perhaps you want to know how long people spend on each page, or which blog article resonates with your readers. Through more relevant snippets of data, you’ll have more opportunities for optimization, brainstorming new ideas, and understanding how every component on your website connects to your sales funnel. So, What’s the Deal with Web Traffic? As website owners or marketers, we think of "traffic" in terms of "users" or "visitors" landing on a page of your website. Google Analytics’ tracking code automatically captures the traffic medium, source, and marketing campaign name when a user visits your website. The “Source,” for instance, will tell you where your website’s traffic comes from (specific websites, Google, Twitter, etc. ) while the “Medium” reveals the type of traffic (organic, direct, referral, paid, etc. ). Organic Traffic Organic Traffic refers to traffic that arrived on your sites through unpaid searches from Google, Bing, Yahoo, and other search engines. Organic traffic is free and can be targeted, which may come from SEO efforts to rank the website as high as possible in Google’s all-important Search...

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### Why Companies Need Email Marketing in 2021

> Are you struggling to reach your target audience? Email marketing is a great way to reach your customers and grow your business in 2021.

- Published: 2021-02-05
- Modified: 2023-09-06
- URL: https://premierecreative.com/blog/email-marketing-2021/
- Categories: Digital Marketing, Email Marketing
- Tags: A/B Testing, Call-to-Action (CTA), Email Automations, Email Marketing Agency, Email Segmentation, Email Subject Lines, Klaviyo, Mailchimp, Return on Investment (ROI)

Deeply challenged by the global pandemic, many small to mid-sized businesses struggle to stay afloat during this crisis on top of their pre-existing competitive business landscapes. One strategy to push through these challenging times is your existing client and prospect base. Email is one of the most valuable marketing tools at your disposal for attracting and retaining customers heading into 2021. Moreover, email marketing is one of the best cost-effective ways to promote your business, whether you strive to build your brand or sell services. Many companies reported an eagerness to launch effective email marketing campaigns but ultimately struggle with implementation due to a lack of strategy, knowledge, consistency, or technical skills. We thought we could share some of our three decades of experience to help your business turn the corner and start 2021 off strong. Reexamining the Value of Email Marketing in 2021 Email is an integral part of our lives as professionals, individuals, and consumers. More importantly, a good marketing email can build an authentic connection with your customers. Before creating your campaign, ask yourself, “What do I hope to achieve through this email campaign? ” Do you need to win a few lifetime customers or a heavy volume of one-time customers? Do you want to increase engagement or expand your reach? Are you looking to provide value to your audience’s pain points? Do you want to promote new products? Strategic email marketing can help you achieve all of these objectives. Email marketing allows you to personalize and tailor...

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### How to Use SEO Silos to Improve Your Web Marketing

> Learn the basics of SEO Silo architecture, and how to properly structure content to increase organic visibility and website performance.

- Published: 2021-01-21
- Modified: 2023-08-28
- URL: https://premierecreative.com/blog/seo-silos/
- Categories: Digital Marketing, eCommerce Marketing, Search Engine Optimization, Website Design
- Tags: 301 Redirects, Google, Internal Links, Keywords, Search Engine Result Page (SERPs), Search Rank, SEO Agency, SEO Silos, User Experience (UX), Website Design Agency, Website Navigation

For businesses looking to broaden content marketing efforts, owning a tightly organized website-structure can boost SERP results. One of the advanced SEO techniques that website owners should consider involves creating an SEO silo. SEO silos offer a user-friendly method to arrange web content. Whether you’re starting from scratch or want to make your website’s current content library easier to navigate, clear website architecture is paramount to success. Sadly, only 33% of B2C businesses can boast implementing such a sophisticated content marketing strategy that generates positive results. When determining the success of your website and its content, user experience (UX) and search engine optimization (SEO) are the two core KPIs to examine. User experience relates to how user-friendly your website and its content are to visitors. Meanwhile, search engine optimization relates to how  search engines rate the quality and relevance of your website’s content according to specific algorithms. What is an SEO Silo? Think back to the last time you visited your local public library (ok, you may have to go back to your childhood). With shelves packed to the brim and a multitude of categories like non-fiction, poetry, or mystery, finding a specific book poses a challenge if the library wasn’t already structured and organized to help visitors. An SEO silo is a top-down organizational approach to structuring a website’s content and internal link flow. Like a library’s catalog, a website with SEO silos neatly arranges related pages together using directory paths, categories, and internal HTML hyperlinks. All the content...

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### Your Guide to Website Audits

> Planning a website audit? Learn how to identify common issues, optimize your website for search engines, and improve performance.

- Published: 2021-01-14
- Modified: 2023-08-30
- URL: https://premierecreative.com/blog/website-audits/
- Categories: Digital Marketing, Search Engine Optimization
- Tags: Conversion Rate Optimization, Keywords, Mobile Marketing, Off-Page SEO, On-Page SEO, Organic Website Traffic, SEO Agency, User Experience (UX), Website Audits, Website Usability

Whether due to infrequent maintenance updates or problems with overlapping content, your website can benefit from a comprehensive audit when you notice a drop in monthly conversions. Conducing website audits provide you with insight into how your website operates as a whole. Furthermore, a website audit ensures your digital strategy stays on track, and your digital properties achieve their maximum potential. Why Should Businesses Execute Website Audits? Although website audits can seem tedious and time-consuming (especially when you have limited resources), savvy marketers understand these tests are necessary for optimizing your website’s performance. As you ponder whether you should conduct a website audit, ask yourself the following questions: Are your conversions increasing or decreasing? Is your website accomplishing your (monthly) sales goals? Is your website content driving the type of traffic you want? An effective website audit looks at a multitude of factors and answers key questions to reach goals, which may include: Identifying content topics that align with your audience’s interest Discovering web pages with overlapping content Ensuring growth in revenue Generating compelling ideas for future content pieces Uncovering new avenues to improve organic search rank Increasing targeted organic traffic Locating gaps in the content Pinpointing any past content marketing pieces with stellar performances Removing outdated content What are the Different Types of Website Audits? A website audit will provide a cornucopia of valuable information that relates to your marketing plan. To make sure you cover every component on the website, we recommend breaking down your website audits into...

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### Meet 2021 Marketing Goals with These New Year’s Resolutions

> It's time to take your marketing game to the next level. Start 2021 off right with these practical new year's digital marketing resolutions.

- Published: 2021-01-05
- Modified: 2023-11-13
- URL: https://premierecreative.com/blog/2021-marketing-resolutions/
- Categories: Content Marketing, Digital Marketing
- Tags: Audience Targeting, Brand Building, Digital Marketing Agency, Evergreen Content, Google Analytics, Return on Investment (ROI), SEO Agency, User Experience (UX), Website Speed

It’s almost that special time of the year again! There’s no denying that 2020 was a rough year with the coronavirus pandemic devastating. But the best thing we can all do is to push forward and take advantage of the clean slate 2021 awards us. A new year is always a great opportunity to start fresh to achieve your goals, to get inspired, and make overhauling changes to your web marketing strategy. As another year comes to an end, many of us gather up the remaining willpower to graft a new set of New Year’s Resolutions regarding digital marketing. While it may seem daunting to stick to your goals, especially when your list of New Year’s Resolutions is as long as your website audit list, we recommend making easy resolutions that you think you can keep. To help you, Premiere Creative has rounded up four New Year’s resolutions that will help improve your digital marketing efforts for 2021 to increase ROI, drive sales, and strengthen brand awareness. 1) Re-Think Your Target Audience in 2021 Think small, not big, by targeting a niche group of prospects. Focusing on a smaller audience that aligns with your brand’s buyer personas will result in a more successful marketing strategy and better ROI. To find the perfect target audience, you will need to determine any overlapping similarities that your consumers already share. Google Analytics allows brands to gather demographic details about your audience as they visit your website. Common characteristics that you should be on...

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### Premiere Creative's Top 10 Digital Marketing Posts of 2020

> Discover Premiere Creative's most impactful digital marketing posts of 2020! Elevate your marketing game with our expert analysis and tips.

- Published: 2020-12-21
- Modified: 2023-08-17
- URL: https://premierecreative.com/blog/top-digital-marketing-blogs-2020/
- Categories: Digital Marketing, eCommerce Marketing, Email Marketing, Influencer Marketing, Paid Advertising, Search Engine Optimization, Social Media, Website Design
- Tags: Digital Marketing Agency, Email Marketing Agency, Facebook, Facebook Shops, Fashion Marketing, Google Ads, Google Discovery Ads, Google Gmail Ads, Influencer Marketing Agency, PPC Agency, Return on Investment (ROI), Search Engine Result Page (SERPs), SEO Agency, Social Media Agency, TikTok

With the perpetual changes occurring in the digital marketing and advertising industry, it can feel challenging to keep up or prepare for new surprises lurking around the corner. Staying informed about the latest industry trends can help your business thrive and dominate the tight competition. While businesses of all sizes experienced many hardships in 2020, staying ahead and trendy with your digital marketing efforts will lead to a more prosperous business year heading into 2021. If your company needs fresh ideas to market your brand effectively and draw in your target audience, Premiere Creative has your back. From improving your organic search rank to finding the perfect social media platform to use, we’ve compiled a list of our top 10 marketing blogs from 2020 to expand your digital presence next year. 1). TikTok Marketing: Is It Right to Promote Your Business? With a spending power reaching over $140 billion, it’s no secret that Generation Z became an enormous target demographic for many companies. If your brand keeps exploring new tactics to reach a younger demographic, then you may want to consider tapping into TikTok. With over 800 million users worldwide, TikTok is currently one of the largest platforms in the world, beating out popular sites like LinkedIn, Twitter, Pinterest, and Snapchat. So, why should you jump on the TikTok bandwagon? Read on to discover how to use TikTok to beat out the competition and boost your quarterly sales. 2). Google Gmail Ads vs. Discover Ads: Which Method Should I Use? ...

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### How to Pick an Influencer to Represent Your Brand

> The secret to choosing the best influencer for your brand's success. We reveal expert tips for a perfect partnership and impactful results!

- Published: 2020-12-11
- Modified: 2023-08-17
- URL: https://premierecreative.com/blog/brand-influencer-marketing/
- Categories: Digital Marketing, Influencer Marketing, Social Media
- Tags: AspireIQ, Audience Targeting, Awario, Dovetale, Influencer Marketing Agency, Instagram, Macro-Influencers, Micro-Influencers

Instagram has grown tremendously since its launch and now sees over 8 billion viewers every month. With a diverse audience, companies across many verticals want to tap into Instagram’s growing ad platform to drive sales and build brand awareness online. How can they achieve this goal? Simple: Influencer Marketing. For many, the world of influencer marketing remains a mystery. Our goal at Premiere Creative is to demystify this (somewhat) new and exciting advertising practice. The truth is that influencer marketing is relatively straightforward and incredibly effective when administered properly. The first step is identifying the right influencers for your campaign Who is an Instagram Influencer? Influencers can pretty much be anyone. They can be famous stylists, chefs, athletes, authors, street artists, or even stay-at-home moms. They can be people who eat inedible objects for views. To put it simply, an influencer is anybody on the Internet who encourages action from an engaged and enthusiastic audience. To be considered an Instagram influencer, a person must have a certain amount of followers. Gaining followers is always tricky but it comes with tremendous benefits. You can separate Influencers  into different groups, which is great for companies looking to make a big statement on the web through social media. These categories are grouped based on the number of followers, which start from micro-influencer up to macro-influencers. Although some publications may disagree with these buckets, we find it useful to characterize influencers either as Micro-influencers (users with under 100,000 followers) or Macro-influencers (users with between...

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### How to Fix a Google My Business Suspension

> Are you having trouble with your Google My Business? Learn how to troubleshoot and resolve a Google My Business suspension.

- Published: 2020-12-01
- Modified: 2023-11-13
- URL: https://premierecreative.com/blog/google-my-business-suspension/
- Categories: Digital Marketing, Search Engine Optimization
- Tags: Brand Building, Direct Response, Google Maps, Google My Business, Local SEO

Thanks to modern seamless technology, more local businesses continue to ditch the Yellow Pages in favor of an online listing supported by Google. Google My Business is a free marketing tool that bolsters an existing website by giving a local business a prominent presence on the world’s largest search engine. More importantly, the virtual platform allows marketing managers to oversee the information a potential customer sees when they search on Google Search and Google Maps. Between driving more traffic and phone calls, Google My Business gives smaller businesses the slight boost needed to stand out against nearby competitors without relying on colossal online marketing budgets. Unfortunately, small errors on a GMB listing – like incorrect hours of operation or an outdated phone number – can diminish a company’s ongoing efforts for much-needed exposure. According to Local SEO experts, Google My Business issued more suspensions in 2020 in an attempt to mitigate spam and place quality businesses in the top positions on SERPs and maps. During this intensive crackdown, many legitimate small businesses mistakenly had their GMB listing removed or suspended, despite adhering to Google’s recommended guidelines. To help smaller businesses better understand the details surrounding Google My Business suspensions, the Premiere Creative team devised an informative guide to assist business owners in restoring their GMB listing. What is a Google My Business Suspension? After receiving an email notice about the suspended Google My Business listing, the company’s information may not appear in Google Search and Google Maps during related search...

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### Which Influencer Type Fits Your Online Campaign?

> Uncover the perfect influencer for your online campaign. Our blog guides you in choosing the right type for optimal impact and engagement.

- Published: 2020-11-20
- Modified: 2023-08-17
- URL: https://premierecreative.com/blog/online-influencer-campaigns/
- Categories: Digital Marketing, Influencer Marketing, Social Media
- Tags: Audience Targeting, Brand Building, Influencer Marketing Agency, Macro-Influencers, Micro-Influencers, Nano-Influencers, Social Media Trends

Finding influencers for an influencer marketing campaign may seem like an easy task. But the truth is that the process can be quite complicated, so long as you follow a structured plan. To simplify the process, we have broken it down into a few steps that are powerful and easy to follow. Finding the right partners can make or break an influencer marketing initiative. Having run successful fashion-based influencer campaigns, let the experts Premiere Creative reveal how to find an influencer for your next online campaign. What is an Influencer? An influencer is an individual with established credibility in a specific industry. They are uniquely capable of reaching and persuading certain audiences. They can be powerful partners for driving sales and brand awareness. Influencers can take many forms. For example, Kylie Jenner is one of the top influencers on Instagram right now. Her enthusiastic, impressionable, and young audience has attracted partnership proposals from countless fashion and beauty brands like Dior, MAC, and KKW. That being said, anyone online with a discrete and enthusiastic audience over which they hold some taste-making sway is an influencer. Let’s discuss Kylie Jenner a bit further. With a total of 148 million followers (and counting), Kylie she is taking the influencer world by storm. If Kylie does a post promoting Vitamin Water, then Vitamin Water will likely experience a pump in brand awareness, revenues, social media followers, and online engagement. Teenagers and young adults look up to Kylie, which makes her an ideal influencer to...

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### What are the Important KPIs in Instagram Influencer Campaigns?

> Maximize Instagram campaign success with vital KPI insights. Learn to measure impact and boost results in our latest blog.

- Published: 2020-11-12
- Modified: 2023-08-17
- URL: https://premierecreative.com/blog/instagram-influencer-campaign-kpis/
- Categories: Digital Marketing, Influencer Marketing, Social Media
- Tags: Brand Building, Cost-Per-Click (CPC), Influencer Marketing Agency, Instagram, Key Performance Indicators (KPIs), Khoros, Return on Investment (ROI), Tapclicks

Influencer marketing is still maturing as a channel. With each passing year, brands are getting smarter ditching traditional marketing methods for modern inbound methods. Data analytics is the key to understanding and optimizing digital marketing strategies. Nowhere is this more evident than in the world influencer marketing. In this piece, we’ll be taking you through influencer marketing’s most critical Key Performance Indicators (KPIs). It’s mostly what you’d expect – how to measure engagement, reach, conversions, etc. The trick, however, involves understanding the correct KPIs to watch for depending on the type of influencer marketing campaign you’re planning. Let’s explore further! Analyzing Reach & Awareness in Influencer Marketing Campaigns Influencers are valuable because of their access to a large and enthusiastic audience. The right influencer is a gatekeeper that can help expose your brand to thousands or even millions of new people. An influencer can support your brand by building your awareness, increasing reach, and improving visibility across social and non-social digital media. Remember: in the digital marketing sales funnel, building awareness and making your brand visible are the first steps toward courting new customers. But the way you measure awareness and reach in influencer marketing changes depending on the platform you’re using. That means the KPIs you measure in an Instagram influencer campaign will differ from the KPIs in a Facebook-centric campaign. In general, the most important influencer marketing KPIs you’ll want to track include: ROI Conversions Cost-per-Click (CPC) Referral Traffic Reach List growth Engagement Using tools like Khoros and...

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### Using Influencer Marketing During the Holiday Season

> Supercharge holiday success with influencer marketing. Our blog guides your seasonal campaign for maximum impact.

- Published: 2020-11-02
- Modified: 2023-08-17
- URL: https://premierecreative.com/blog/holiday-influencer-marketing/
- Categories: Digital Marketing, Influencer Marketing, Social Media
- Tags: Black Friday, Brand Building, Cyber Monday, Holiday Marketing, Influencer Marketing Agency, Instagram, Online Discounts & Deals, Return on Investment (ROI), User-Generated Content (UGC), Word-of-Mouth Marketing

Can brands see spikes in sales from influencer partnerships? Absolutely because HubSpot reported 71% of consumers were more likely to purchase a product that they saw on a social media platform. Whether a user interacts with a banner ad on Facebook, watches a promoted Instagram story, or sees a friend wearing something cool, like a seasonal-exclusive outfit piece, in an Instagram post, the conclusion remains the same. Consumers buy products they see other people using on social media. Why does this matter? Well, it matters if you're trying to exceed your goals for Black Friday & Cyber Monday. Influencer marketing can drive brand awareness and engagement on social platforms like Instagram. But a lot of marketers fail to use influencers for direct response initiatives. The jury is in: influencer marketer drives sales. So in the spirit of the holiday season, read on to learn why influencer marketing is a great way to drive last-minute sales. People Trust People Over Brands The holiday season is a time when consumers hunt for the perfect gifts, recipes, and holiday destinations. This means consumers will turn to friends, family, and the internet for recommendations in the months leading up to the holiday season. According to Adweek, user-generated content is an incredibly powerful tool for reaching prospective customers. Humans are social creatures that are conditioned to feel skeptical towards branded communications. As such, we’re more receptive to messages from familiar individuals than from brands. It doesn’t matter how optimized and clever your digital marketing assets...

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### How to Use Influencer Marketing for Direct Response

> Harness influencer power for direct response success. Learn strategic tips in our blog to drive action and boost results.

- Published: 2020-10-26
- Modified: 2023-11-13
- URL: https://premierecreative.com/blog/influencer-marketing-direct-response/
- Categories: Digital Marketing, Influencer Marketing, Social Media
- Tags: Audience Targeting, Brand Building, Direct Response, Influencer Marketing Agency, Return on Investment (ROI), Snapchat, Twitter

Influencer marketing is an attractive solution for advertisers looking to expand marketing initiatives. Despite its status as a relatively new marketing channel Influencer marketing can really turn a business around. We’ve witnessed effective brand awareness influencer marketing programs from larger corporations, as well as in our own campaigns – more sales, conversions, email sign-ups, and a host of other direct response outcomes. As creative agencies and fortune 500 brands become better adept at influencer marketing, the marketing goals achieved through influencer marketing campaigns keep diversifying. In this blog, we’ll focus on how digital marketers use social media influencers to encourage optimal outcomes and ROI. Enjoying Direct Response Outcomes Through Influencer Marketing Direct Response refers to any marketing initiative designed to bring about a specific and measurable response. Have you ever seen a television spot for a car dealership boasting a strong call-to-action such as, “take advantage of our unbeatable savings! ! ! Give us a call at 1-800-CARSNOW! ! ” That is a classic example of a direct response advertising campaign. As influencer marketing continues to grow in popularity, ad agencies and brands continue to discover ways in which social media influencers can further direct response initiatives. Fantastic examples of influencers using exclusive discount codes, hosting contents, and other tactics to drive sales and sign-ups abound. Let’s explore this concept a little further by taking a peek at two popular tactics. 1) Using Influencer Marketing for Podcast Promotions Podcast advertising is certainly a sub-genre deserving of its own blog. Podcasters like H3H3, Last Podcast...

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### How Influencer Marketing Can Impact Black Friday Sales

> Turbocharge Black Friday sales with influencer marketing. Our blog reveals tactics to amplify impact and drive skyrocketing results.

- Published: 2020-10-12
- Modified: 2023-08-17
- URL: https://premierecreative.com/blog/black-friday-influencer-marketing/
- Categories: Digital Marketing, eCommerce Marketing, Influencer Marketing, Social Media
- Tags: Audience Targeting, Black Friday, Brand Building, Cyber Monday, Holiday Marketing, Influencer Marketing Agency, Millennials, Online Discounts & Deals

With the holidays fast approaching, brands and companies are starting to figure out how to market their products for Black Friday. Traditional marketing methods relied on print materials, referrals, direct mail, and TV commercials. But these are outdated tactics don’t necessarily resonate with Millennials. Millennials – the generation with the largest purchasing power at the moment – follow influencers and trust their judgment. The Internet and social media offer countless avenues for promoting sales and new products whether via Pinterest, Twitter, Snapchat, or even TikTok. Influencer marketing, a growing market estimated over $3Billion, is another path that digital marketers can use to drive awareness and sales ahead of Black Friday. Tap into an Influencer’s Voice to Reach New Audiences Influencers are powerful because of their carefully cultivated and highly engaged audiences. An influencer’s ability to create a genuine connection with their audience sets influencer marketing apart from other marketing channels. An influencer’s followers typically engage because they’re enthusiastically locked in with the messaging of the influencer. Brand marketers can tap into that enthusiasm to drive awareness for products and sales ahead of Black Friday and Cyber Monday. You’ll want to start developing a campaign that includes: A content calendar for planning all related posts and subsequent social platforms Unique content your team will distribute during the campaign such as hashtags, images, web copy, CTAs, and landing pages Influencers you’ll partner with for the campaign A campaign budget Partner with Influencers to Promote Sales & Discounts Influencer marketing is a proven...

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### Can You Use Influencer Marketing on LinkedIn?

> Unveil the potential of influencer marketing on LinkedIn. Our blog delves into strategies for leveraging this powerful platform.

- Published: 2020-10-05
- Modified: 2023-11-13
- URL: https://premierecreative.com/blog/linkedin-influencer-marketing/
- Categories: Digital Marketing, Influencer Marketing, Social Media
- Tags: Brand Building, Business-to-Business (B2B), Influencer Marketing Agency, Lead Generation, LinkedIn, Return on Investment (ROI)

This may come as a shock to some who are new to the game, but LinkedIn’s business-oriented niche allows for influencer marketing opportunities. According to an analysis conducted by Oktopost, 80% of B2B leads derived from social traffic come from LinkedIn. Coined as “The World’s Largest Professional Network,” LinkedIn boasts over 500,000,000 users. It has about half of the number of users that Instagram has, and about a quarter of Facebook’s user figures. LinkedIn may not seem like a sexy or exciting platform like Snapchat or Instagram, but it’s certainly a massive hub of user attention online. That’s why some thought leaders and industry luminaries have had so much success using it to drive impressions, grow their brand, and ultimately grow their top-line revenues. B2B influencers like Gary Vaynerchuk, Trish Bertuzzi, and Jon Miller have built massive audiences on LinkedIn. Whether through an editorial piece or photo, millions of worldwide LinkedIn users will have access to carefully curated streams of high-quality content. Still not convinced about the value of LinkedIn influencers? Consider this - when a LinkedIn influencer mentions a specific product or service, it has a direct impact on the people most likely to purchase that product or service. So if you’re thinking about using the social media website to generate leads and expand reach, then influencer marketing is your golden ticket to success. Who are Notable LinkedIn Influencers? To begin, we examine the trajectory of notable influencers with large audiences on LinkedIn. Since most LinkedIn influencer success comes...

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### TikTok Marketing: Is it Right to Promote Your Business?

> Discover the effectiveness of TikTok for business promotion. Our blog analyzes its viability and offers valuable insights for your strategy.

- Published: 2020-09-18
- Modified: 2023-08-17
- URL: https://premierecreative.com/blog/tiktok-marketing/
- Categories: Digital Marketing, Social Media
- Tags: Generation Z, Hashtags, Social Media Agency, Social Media Trends, TikTok, User Engagement

Ready to jump on the TikTok marketing bandwagon? There's no secret that advertising inserted itself into our everyday lives. From scrolling through "outfit of the day" posts on Instagram to watching endless cat videos on YouTube, it seems impossible to spend more than five minutes on a social media app without encountering some form of an advertisement. Furthermore, social media influencers continue to become increasingly common. Some even earn a livable wage by promoting brands in exchange for free products or cash. A new wave of social media influencers gained a massive following on TikTok. Business Insider reported that TikTok has more than 2 billion all-time downloads since it launched several years ago. The popular video-sharing app focuses on immersive content such as lip-syncs, dances, and funny skits. While many users gravitate towards the app for entertainment, TikTok recently solidified itself as a proven platform for successful online marketing campaigns. For business owners looking to make a bold statement on the web, understanding the key components of TikTok marketing can help achieve marketing and sales goals. Let's examine TikTok’s advertising capabilities a bit further. TikTok’s Customizable Feed & User-Centric Algorithm According to Vice, TikTok relies on a specific algorithm to generate a tailored 'For You' page, which delivers a unique experience to each individual. This secret algorithm uses hashtags and related content aligning with a user’s search behavior. While the idea of a ‘For You’ page is not exactly a new idea, brands can still use the content specification as...

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### Using Google Ads for Online Success

> Boost online success with Google Ads. Expert strategies for effective advertising. Drive traffic, conversions, and growth.

- Published: 2020-09-16
- Modified: 2023-08-17
- URL: https://premierecreative.com/blog/using-google-ads/
- Categories: Digital Marketing, Paid Advertising
- Tags: Google Ads, Google AdWords, Google Display Network, Keywords, Landing Pages, Return on Investment (ROI), Search Engine Result Page (SERPs), YouTube

When my mom was a kid, she boasted an impressive collection of the Encyclopedia Britannica since it was the world’s go-to hub for answers at the time. Today, Google fills that position. With 3. 5 billion searches processed each day, you know that some of those search queries will relate to your industry, your products, and maybe even your brand. Promoting a business on the web can sometimes feel like an uphill battle, especially for smaller brands competing against Fortune 5000 companies with a seemingly endless budget to fuel marketing outreach. The ongoing struggle to reach the top of Google’s search results is cutthroat – sure SEO can help, but that approach may take months to notice results. Irrespective of size, businesses can attract and generate new website visits with some help from Google Ads. What are Google Ads? Formerly known as Google AdWords, Google Ads refers to search engine’s paid advertising product, allowing digital marketers to design ads that manifest when a consumer searches for targeted keywords. When configured correctly (easier said than done), these search queries should align with your company’s products or services. But how can you anyone spot the difference between promoted ads and organic web pages? Simple, Google Ads differ from organic search results by the word “Ad” highlighted in green. These ads will usually appear at the top or bottom of Google’s search engine results page (SERP). Why Use Google Ads? Advertising with Google can prove helpful due to Google’s dominant position in the search...

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### How to Calculate ROI for Social Media

> Learn to measure Social Media ROI. Maximize impact with proven techniques. Understand metrics, optimize campaigns, and achieve results.

- Published: 2020-09-09
- Modified: 2023-08-17
- URL: https://premierecreative.com/blog/roi-social-media/
- Categories: Digital Marketing, Social Media
- Tags: Brand Building, Facebook, Google Analytics, Instagram, Return on Investment (ROI), Social Media Agency

Over the past decade, social media positioned itself as a legitimate marketing channel for businesses irrespective of size. With this new advancement comes a swath of tools, analytical software, and KPI tracking that allows companies in various industries to quantify ongoing social efforts. So, how can you prove your social media efforts contribute to your organization’s bottom line? Whether you have a substantial presence on TikTok, Facebook, Instagram, or Snapchat, your company still wants to enjoy a positive return on investment (ROI) on social media. So whether you’re just diving into the social media landscape or a seasoned veteran, read on to learn helpful tips to help establish a clear ROI you can present to your stakeholders at the next roundtable meeting. What is ROI on Social Media? “ROI” is the acronym that stands for “return on investment,” which refers to an equation that measures the financial result of a monetary investment. In layman’s terms, social media return on investment (ROI) is the benefit that your organization receives from the time and resources that you put into social media efforts. So if a company spends $50,000 in Facebook ads, your team might hope to generate $750,000 in gross revenues, and earn an ROI score of 15. But quantifying returns in the complex digital landscape is a multifaceted process that isn’t always clear. To better gauge your return on investment, you’ll need to know what to measure your return against. For the majority of businesses, social media spending includes: Salary costs...

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### Using Google Alerts in an SEO Strategy

> Enhance SEO strategy using Google Alerts. Stay informed, track keywords, monitor competition, and adapt for higher search visibility.

- Published: 2020-08-24
- Modified: 2023-08-17
- URL: https://premierecreative.com/blog/using-google-alerts-for-seo/
- Categories: Content Marketing, Digital Marketing, Search Engine Optimization
- Tags: Backlinks, Google Alerts, Keywords, Negative Keywords, Reputation Management, SEO Agency

Listening to your audience should always be the first step in your strategy to grow your brand presence. Doing so allows brands to build deeper relationships with clients, quickly react to changes in the market, and refine existing outreach strategies. Google is the most popular search engine in the world, with hundreds of billions of web pages in its database and 3. 5 billion searched processed each day. Would you like to receive a notification every time someone mentions your company or your target keywords somewhere on Google? Well, now you can integrate Google Alerts into your SEO strategy. What are Google Alerts? Using Google Alerts is similar to hiring a personal virtual research assistant. Google Alerts is a free content monitoring tool service that allows users to track keywords and receive automatic notifications when new content online matches your target keywords. Most people use Google Alerts to monitor developing stories or receive the latest industry updates. When keywords or phrase included in your Google Alert gets published online, Google will send you a personalized email notification. What are the Benefits of Using Google Alerts? Google Alerts has a lot of potential applications for marketers, online reputation managers, social media experts, or content marketers. Google Alerts is a useful only monitoring tool, but few digital marketers understand how to unleash its full potential. Here are a few ways you might want to use this online monitoring tool. 1. Public Relations & Brand Reputation Whether negative or positive, some people may always...

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### How to Create & Verify a Google My Business Listing

> Create & verify a GMB listing. Boost local visibility, gain trust, and attract customers with this step-by-step guide for effective results.

- Published: 2020-08-13
- Modified: 2023-11-13
- URL: https://premierecreative.com/blog/google-my-business-verification/
- Categories: Digital Marketing, Search Engine Optimization
- Tags: "Near Me" Searches, Google Maps, Google My Business, Local SEO, Online Reviews, Search Rank

Launched in 2014 as Google Places, Google My Business is a free-to-use marketing service that allows you to manage how your business appears on Google Search and Google Maps. Consistent and proper local listings and citations are vital factors Google uses to determine the websites that show up in the Google Maps Local 3-Pack. The 3-Pack refers to a group of three local businesses positioned at the top of Google’s SERPs, just below the paid advertisements. Through “near me” searches, Google will serve up the most geographically relevant businesses. Citations describe any reference to your business across the web, which may include directories, review sites, and even your listing on Google My Business. For small business owners, optimizing a GMB property can encourage your business information to appear more often in Google users’ searches related to your business, product, or service.  You can highlight important information about your company, including the opening/closing times, contact phone number, a detailed business description, photos, and links to your website. Read on to learn how to create and verify a Google My Business property. Creating a Google My Business Listing First, you must sign in to a Google account (Gmail). For organizational purposes, use same account as your Google Analytics, Google Search Console, and Google Ads. Follow these steps to create a Google My Business listing: Visit the Google My Business website Enter your business name On the location prompt, select “Yes,” then enter your business’s physical address If you serve areas outside your...

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### Your Guide to SEO Keywords in 2020

> Learn how to find the best keywords for your website, optimize content for high ranking search engine results and track keyword performance.

- Published: 2020-08-05
- Modified: 2023-08-30
- URL: https://premierecreative.com/blog/2020-seo-keywords-guide/
- Categories: Digital Marketing, Search Engine Optimization
- Tags: Audience Targeting, Black Hat SEO, Branded Keywords, Google AdWords, Keyword Density, Keyword Stuffing, Keywords, Long-Tail Keywords, Organic Keywords, Search Intent

The purpose of search engine optimization (SEO) is to guide websites to higher rankings in organic search results. With a clear goal of driving more traffic from search queries, SEO tactics also boost visibility and attract qualified visitors, proving far more cost-effective than buying clicks through Google’s advertising platform. If your brand’s marketing approach focuses on earning higher rank for specific services or products with related SEO search terms and phrases, then you should see some success over time without having to dip into your funds (assuming you adhere to proven SEO tactics). But if you’re a newcomer to the digital marketing game, then you’ll need some expert instruction when formulating an SEO keyword strategy to reduce unnecessary expenses. Read on to learn the ins and outs of SEO keywords to help you make more strategic decisions for business growth. What are SEO Keywords? Keywords refer to terms that SEO writers add to online content to improve search engine rankings for those terms. When marketers optimize content around words and phrases coupled with an off-page backlink strategy, websites can rank higher for those terms. What are the Different SEO Keyword Types? Branded Keywords: These phrases are semantic variations of a keyword that always include a brand’s name. (For example, Premiere Creative marketing services, Premiere Creative SEO services, etc. ) Product & Service Keywords: These keywords describe a brand’s product or services. You may notice some overlap with your branded keywords. Geo-targeted Keywords: These keywords list specific locations (city, region, neighborhood, etc. )...

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### Your Guide to Repurposing Content

> Unlock content potential with our guide to repurposing. Extend reach, save time, and engage audiences. Transform your strategy today!

- Published: 2020-07-22
- Modified: 2023-08-17
- URL: https://premierecreative.com/blog/repurposing-content-guide/
- Categories: Content Marketing, Digital Marketing, Search Engine Optimization
- Tags: Blogging, eBooks, Evergreen Content, Google Analytics, Keywords, Landing Pages, Return on Investment (ROI), White Papers

Search engine giants like Google and Bing love websites with fresh, high-quality content. As a result, many small businesses publish content daily, exhausting internal resources without positive ROI. You devote countless hours to creating and perfecting strategies to amplify your content, but what happens when your content doesn’t resonate with viewers? Before you start writing new SEO landing pages or blogs, look through your existing valuable content. Creating new content is always a great goal, but sometimes, you should consider giving your content a refresh by re-optimizing it. What is Repurposing Content? SEO content creation and publishing are among the most crucial aspects of your digital marketing strategy. High-quality content will help you increase website traffic, improve your online presence, and increase the reach of your brand reputation. But recycling content involves so much more than writing blogs and then sharing posts to social media again and again. Repurposing content also involves converting existing content into a new format and then redistributing it in a format altogether. Five simple ways you can repurpose existing content includes: Transforming webinars into video tutorials Converting Powerpoint presentations into Slideshare files Creating case studies from internal data Turning old blog posts into eBooks Leveraging statistics into social media posts Why Should You Repurpose Content? You should consider repurposing your content because doing so increase the likelihood that new visitors will see your articles. Creating new engaging content can become expensive and time-consuming. But recycled content costs less to repurpose since you already have the...

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### Facebook Shops: How Convenience Will Save Small Businesses

> Discover the power of Facebook Shops for small businesses. Harness convenience to thrive. Expand reach, boost sales, and succeed today!

- Published: 2020-07-15
- Modified: 2023-11-13
- URL: https://premierecreative.com/blog/facebook-shops-guide/
- Categories: Digital Marketing, eCommerce Marketing, Social Media
- Tags: Facebook, Retail Trends, Social Media Agency, Social Media Trends

COVID-19 (and the subsequent lockdown) have devastated many small business owners as well as their loyal customers. From restaurants to medical practices to academic tutors, small businesses worldwide struggled to generate revenue due to stay-at-home orders. New working-from-home habits have shaped consumers to be more free-spirited as they pick up new hobbies, but reliant on social media as there’s more activity surfacing amidst quarantine. Facebook recently launched a new feature available on both their Facebook and Instagram mobile apps, which may help small businesses during these uncertain times. Here is your guide to using Facebook Shops in your online strategy. What are Facebook Shops? Facebook Shops are virtual, curated marketplaces, customized by small businesses to sell products and connect with customers on the social media giant’s platform. Since Instagram is a division of Facebook, this eCommerce feature is available on both mobile apps, allowing small businesses to focus on the platform that best aligns their target market. According to Forbes, many small businesses are closing their stores and making the switch over to online shops, thereby shifting towards a more accessible and convenient platform for business transactions. By using these new Facebook Shops in a comprehensive digital strategy, small businesses have noticed a boost in sales, despite the strict nationwide lockdown orders. How Can Small Businesses Use Facebook Shops? When the COVID-19 outbreak struck in early February 2020, countless businesses were already worried about the potential impact on revenue. As the pandemic continues to transform the way small businesses operate,...

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### Your Guide to SEO Content & Copywriting

> Master SEO content & copywriting with our comprehensive guide. Drive traffic, captivate readers, and climb search rankings effectively.

- Published: 2020-07-01
- Modified: 2023-08-17
- URL: https://premierecreative.com/blog/seo-content-vs-copywriting/
- Categories: Content Marketing, Digital Marketing, Search Engine Optimization
- Tags: Backlinks, Blogging, Copywriting, eBooks, Infographics, Keywords, Reputation Management, Search Engine Result Page (SERPs), SEO Agency

Despite some marketers using the two terms synonymously, an SEO content writer is not an SEO copywriter. A copywriter and content writer’s responsibilities are often misunderstood; and although there is some overlap, the two positions have clear distinctive roles. Each writing style requires a specific set of skills to resolve open projects and meet strict deadlines. The main difference comes down to the different content types each writer produces. One role writes short content focused on advertising and branding while the other position composes informative posts intended to build trust and boost engagement. As a small business owner, you’ll need both SEO content and SEO copywriting to successfully reach your goals. What is SEO Content? Ultimately the goal of your marketing efforts is to attract and convert prospects into new customers. But the methods used in SEO content writing for the web is much more indirect when compared to traditional marketing assets such as telemarketing, billboards, or radio and television advertisements. SEO content writers don’t typically promote specific offers or products. Instead, they seek to build relationships with consumers or businesses by providing valuable, educational, or entertaining information from an objective viewpoint. SEO content serves a variety of purposes, including: Increasing a website’s search ranking for specific keyword combinations Educating the reader Driving clicks from Google’s search engine result pages (SERPs) Encourage qualified traffic Attracting high-authority backlinks Directing users to other related pages on the website Converting website visitors into buyers, subscribers, or leads More importantly, SEO content allows brands...

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### Your Guide to Search Intent

> This blog explores the importance of search intent. Discover the best practices for creating content that’s optimized for search results.

- Published: 2020-06-19
- Modified: 2023-08-17
- URL: https://premierecreative.com/blog/search-intent-guide/
- Categories: Digital Marketing, Search Engine Optimization
- Tags: Bounce Rate, Conversion Rate Optimization, Informational Search, Keywords, Landing Pages, Navigational Search, Organic Website Traffic, Search Intent, Transactional Search

Many websites have great rank on page 1 of Google for a plethora of keywords, yet they do not drive high-quality traffic or conversions. Yes, it’s possible to have great rank but for terms that are not useful, as an SEO agency, we see this quite often. Holding rank on page 1 is the name of the game provided the keywords you are targeting are relevant to how consumers search on the web. Furthermore, the page that does rank must align with the user’s intent. So, what is search intent and how can small business owners use it to an advantage when devising an online growth strategy. Let’s imagine you’re a spine surgeon try to drive new patients for your practice. Having your “contact us” page rank on high in Google for brand-related searches is nice, but doesn’t correspond with a user’s search query such as “what is causing my lower back pain? ” In such an instance, when you craft web pages you want to make sure the content on the page will correlate to a visitor’s search intent by answering related questions. What is Search Intent? Behind every search lies a user’s “search intent” or purpose. Search intent deals with the web user’s motives behind conducting the web search in the first place. Users want to learn more about a specific topic, how to navigate to a location, and answers to important questions. But most users start at broad in their search efforts and modify their keywords or keyword...

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### A Beginner’s Guide to SEO Meta Tags for 2020

> Navigate SEO meta tags in 2020. Beginner's guide for optimized content. Elevate visibility, attract clicks, and stay current with trends.

- Published: 2020-06-09
- Modified: 2023-08-17
- URL: https://premierecreative.com/blog/seo-meta-tags-guide/
- Categories: Digital Marketing, Search Engine Optimization
- Tags: Black Hat SEO, Keywords, Meta Tags, Mobile Responsive Design, On-Page SEO, Search Engine Result Page (SERPs), User Experience (UX), White Hat SEO

Meta tags are the foundation of on-page SEO, and the first step necessary to be properly added after you finishing building any new web page. Meta tags are snippets of code that tell search engines like Google and Bing what is important about each respective page on your website. These important pieces of information tell search engines how they should display the web page in their search results. Having helped countless small business clients across different industries – such as test prep, medical, financial, and wedding planning – expand their presence on Google, Premiere Creative frequently receives many questions surrounding meta tags and their importance. Are meta tags a factor in Google page rank? More importantly, how do meta tags affect your website’s SEO? Why are Meta Tags Important for SEO? Meta tags were originally considered an essential element in the SEO optimization process less than a decade ago. But webmasters began abusing meta tags to manipulate search rankings through Black Hat SEO tactics like keyword stuffing. Google swiftly made changes to its secret ranking algorithms by taking keywords meta tag out of the equation. Meta tags, however, are still an important part of a solid SEO strategy in 2020. Although some meta tags do not directly influence search rank, they impact how Google serves up your website on the search engine result page (SERP). In other words, meta tags impact whether visitors click through to your website, thereby affecting your web traffic, bounce rate, and engagement rates. What are...

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### Your Guide to Social Listening in 2020

> Uncover insights with our 2020 guide to social listening. Elevate brand strategy, understand audiences, and drive engagement effectively.

- Published: 2020-06-01
- Modified: 2023-08-17
- URL: https://premierecreative.com/blog/2020-social-listening-guide/
- Categories: Digital Marketing, Social Media
- Tags: Awario, Brand Building, Hootsuite, Online Reviews, Reputation Management, Social Listening, Social Media Agency

Social media accounts – like websites – are not “set it and forget it” propositions. As a child, you probably heard your parents telling you to “listen before you speak. ” For most small businesses, launching an account on Instagram, Facebook, or even Snapchat starts out strong. You have lots of great ideas that you push out and feel a connection with. But over time, staying relevant becomes harder and harder to create good quality business posts to keep your followers attention. Building a voice, one that resonates is harder than you can imagine. Small businesses desperately want to connect with their followers or earn more fans, but that requires insights into your target and existing customer. As a business owner, you need to leverage all the marketing tools and methods at your disposal including social listening. But what is social listening and why should you even care? To make sure you don’t miss out on business growth opportunities, here is a helpful guide that’ll break down the components of social listening. What is Social Listening? Social listening is a tactic used by marketing teams to seek out and observe social media conversations (''listening”) what people are saying through updates, links shared, recommendations, complaints, online reviews, and more. By using these tools, businesses can better understand consumers’ interests, motivations, who they follow, and much more. Despite its name, social listening isn’t just about social media: many listening tools, like Awario and Hootsuite, also monitor news websites, blogs, forums, and web 2. 0...

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### Your Guide to Micro-Influencers

> Add micro-influencers to your marketing strategy. Learn how these small but mighty voices can create a big impact for your brand.

- Published: 2020-05-24
- Modified: 2023-08-17
- URL: https://premierecreative.com/blog/micro-influencer-guide/
- Categories: Digital Marketing, Influencer Marketing, Social Media
- Tags: Brand Building, Influencer Marketing Agency, Micro-Influencers, Return on Investment (ROI), Social Media Trends, Social Proof, Word-of-Mouth Marketing

By partnering with carefully picked social media content creators, companies can use influencer marketing to promote products or services on an influencer’s social media pages. As a critical component of a powerful growth strategy, influencer marketing’s popularity continues to surge. Leading industry experts predict that influencer marketing will reach nearly $10 billion by the end of 2020. Companies can harness the power influencers have over their audience to expand social proof and word-of-mouth marketing. What is a Micro-Influencer? If you think social media influencers need 1 million followers to help your company see results, you’re wrong! Micro-influencers – social media accounts with 5,000-10,000 followers – have already built a strong, loyal audience. A micro-influencer’s near-constant engagement with small audiences makes any marketing undertaking in which they’re involved 60% more effective. Once you identify a micro-influencer that you feel aligns with your company’s goals, you should keep track of your interactions. What are the Benefits of Recruiting Micro-Influencers? Still not convinced of the sheer power micro-influencers hold? If you find a micro-influencer who matches the mission of your product, they can provide a plethora of benefits to your company and your social outreach. 1) Niche Audiences Since micro-influencers create niche content, followers will value their opinions and are more open to suggestions about new brands to follow and products to try. Partnering with a micro-influencer in the right niche market will increase the likelihood of expanding your reach to an audience of potential customers with heightened interest in your brand. 2)...

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### Why Should Your Small Business Use Content Marketing?

> Discover the compelling reasons why content marketing is a must for your small business. Elevate your brand and drive growth today!

- Published: 2020-05-14
- Modified: 2023-08-17
- URL: https://premierecreative.com/blog/small-business-content-marketing/
- Categories: Content Marketing, Digital Marketing, Search Engine Optimization
- Tags: Blogging, Evergreen Content, Keywords, Landing Pages, Lead Generation, Organic Website Traffic, Search Rank

Whether you own a simple startup or you’re an experienced brand owner, your small business deserves an effective marketing strategy to drive new customers. With content marketing, you’re in control. You choose what gets published and what stays behind closed doors. A proper content marketing strategy can keep your brand relevant in 2020 by increasing your brand awareness, finding your audience, and improving your online brand authority. You have the power with content marketing, so use it! The marketing experts at Premiere Creative highlighted why content marketing works and how your small brand can benefit. Using Content Marketing to Earn Trust When you’re a small organization, there is so much opportunity for you to increase your brand awareness. Step one in content marketing is to build a trusted relationship with partners, team members, and consumers. The more high-quality, rich content you create and publish, the more potential for you to build a following. Consumers will trust the content you put out and make a point to stay active and revisit your site. Using Content Marketing to Promote Your Small Business It’s difficult to get noticed online, especially in this competitive business climate. But making a name for your small company is key to reeling in consumers to any website. Many people probably don’t know much about your company, but content marketing can help change that. When successfully executed, content marketing can increase the amount of website traffic. The more high-quality, relevant content that a company puts out on their website...

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### How to Use the Tiered Approach Method in Google AdWords

> The tiered approach in Google AdWords! Learn how to optimize your campaigns for maximum ROI using strategic bidding and keyword targeting.

- Published: 2020-05-04
- Modified: 2023-08-17
- URL: https://premierecreative.com/blog/google-adwords-tiered-approach/
- Categories: Digital Marketing, Paid Advertising
- Tags: Google Ads, Google AdWords, Keywords

Google is constantly coming up with new techniques to enhance and help their advertisers improve the quality of their advertising campaigns. The digital marketing industry consensus that campaigns and advertisements are most effective when grouped into a logical format based on the structure of the advertiser’s website structure. Google AdWords has discovered a way for companies to easily take part in this new setup with the tiered approach. Continue reading to learn more about this method and if it’s right for you. How Does Google’s Tiered Approach Work? Google delightfully shared the breakdown of its tiered marketing approach in hopes of targeting more businesses to use it. The recommendation is to start the process with a business goal in mind. By taking an extra look at your company’s website and the overall structure, you will gain a sense of what ad groups to come up with for your tiers. Break down your campaign launches. Whether your company is selling makeup, electronics, or clothing, they should be separated by type. Put eye makeup in one category, keep cellphones separate from TV’s, organize tops and bottoms. Take it even further and break those down with specifics such as different colors and versions that consumers can choose from. Google’s tiered approach isn’t just for your benefit. It establishes clarity and organization for your customers. They like to have an easy shopping experience and this is the way to do it. This format will also allow your business easy access to make quick editing...

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### Essential Facebook Ad Strategies for eCommerce Businesses

> Maximize your eCommerce potential on Facebook. Discover ad strategies that drive sales and elevate your business to new heights.

- Published: 2020-04-18
- Modified: 2023-08-17
- URL: https://premierecreative.com/blog/essential-facebook-ad-strategies-for-ecommerce-businesses/
- Categories: Digital Marketing, eCommerce Marketing, Paid Advertising, Social Media
- Tags: Brand Building, Conversion Rate Optimization, Dynamic Product Ads, Facebook, Lead Generation, Return on Investment (ROI), Video Marketing

Running a successful eCommerce Facebook ad campaign can be great for your business, but it doesn’t come without some mild frustrations. As more businesses adopt Facebook as a platform of choice for generating new customers and sales, competition has become fiercer. With 1. 5 billion active users on the platform, Facebook Ads are essential. With the proper planning and research on the latest strategies Facebook available, you can generate positive results with double and even triple digit ROI. At Premiere Creative, we’ve narrowed down the top strategies all e-commerce businesses need to know to amplify their ad efforts on Facebook. Engaging Videos & Quality Images On platforms such as Facebook, eye-catching features draw in users. Video and high-quality images are essential to foster interaction and turn potential customers into repeat customers. Implementing short to-the-point videos will lead to more conversions on your site while also building your brand awareness. Strong brand images attract consumers and engender trust. By regularly posting interesting product videos, you can push new leads into the top of your sales funnel. Get Creative: Blend Content With Ads To get the most out of your Facebook ad campaign, introduce your content strategy to your traditional ads. Content about your product can include tips and tricks, the best way to use it, or a lead to your blog. Interesting and thought-provoking content establishes you as a leader in your field and should promote engagement and conversions to your website. Finish Sales by Re-Attracting Customers Often, customers will shop your...

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### Google Gmail Ads vs. Discovery Ads: Which Method Should I Use?

> Learn the differences between Google Gmail Ads and Discovery Ads to determine the perfect strategy for your brand.

- Published: 2020-04-09
- Modified: 2023-08-17
- URL: https://premierecreative.com/blog/google-gmail-ads-vs-discover-ads/
- Categories: Digital Marketing, Paid Advertising
- Tags: Audience Targeting, Brand Building, Display Advertising, Google Ads, Google AdWords, Google Discovery Ads, Google Gmail Ads

Google has perfected supply and demand within the online advertising model. Traditional advertising requires you to spend money just to show your ad (billboards, magazines, radio, TV), instead, Google only charges you if someone clicks on your ad! That ensures every dollar you put into play, aligns with an interested user’s search interest (because they have to click it). If you want to go beyond the two most commonly used Google advertising options, search or display, you should consider other avenues within Google’s system such as Gmail Ads or Discovery Ads. At Premiere Creative, we’ve narrowed down the fundamental differences between these services to maximize your efforts in future campaigns. Google Gmail Ads: Sliding Into Your Inbox Launched in 2015, Gmail Ads get overlooked by most advertisers. Google’s Gmail advertising platform gives marketers and advertisers access to their customer’s Gmail inbox through smart targeting options. With 1+ billion Gmail accounts, advertiser can reach users right at their inbox with target ads based on their interests. When a user logs into their Gmail account, they will see these ads under the social and promotional tabs of your inbox, assuming they separate them into tabs. Although Gmail Ads are compatible both online and mobile, these are great to use as secondary and supplementary marketing methods. You can use Gmail Ads to promote current sales or upcoming events that people can forward via email or save to their inbox. While Gmail Ads offer the same audience targeting methods as Discovery Ads, but if...

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### The Best Tools for Recruiting Social Media Influencers

> Discover the top platforms to connect, collaborate, and amplify your brand through social media influencers

- Published: 2020-04-01
- Modified: 2023-11-13
- URL: https://premierecreative.com/blog/social-media-influencer-recruiting-tools/
- Categories: Digital Marketing, Influencer Marketing, Social Media
- Tags: Awario, Brand Building, Dovetale, Influencer Marketing Agency, Keywords, Social Media Agency, Social Media Trends

The rise of platforms like Instagram and YouTube has made influencer marketing affordable for small and large businesses alike. Regardless of your brand’s size – whether you’re Fortune 500 Company or a local mom-and-pop shop – it is possible to build a social media presence, gain followers, and build partnerships with influential individuals online. But with so many brands and influencers on the market, it’s difficult to find and lock in with the right influencer for your brand. Influencer marketing initiatives build on bad influencer-brand matches can be costly and disastrous for all parties involved. That’s why finding the right social media influencer is your golden ticket to success. Cutting through the noise and finding influencers whose audiences work for your brand is essential for influencer marketing success. Unsurprisingly, a lot of software exists that helps brands search for and reach out to the right influencers. In this post, we’ll be examining the best influencer search software on the market. Recruiting Influencers With Dovetale Dovetale describes itself as providing “A Better Way to Manage Creative Relationships. ” The breadth of functionality provided by the service certainly lives up to that description. Dovetale provides a comprehensive search engine to marketers seeking “creative relationships” with influencers. Using their advanced search functionality, Dovetale scrapes all social platforms – from Instagram to Facebook – and produces results based on user-specified criteria. Even better, marketers can customize their search using over 40 different fields. As an example, let’s say you are a fast-fashion retailer based in...

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### SEO Strategies for Fashion Websites

> Discover SEO strategies tailored for fashion websites. Elevate your online presence, drive traffic, and boost sales in the fashion industry.

- Published: 2020-03-19
- Modified: 2023-08-17
- URL: https://premierecreative.com/blog/fashion-seo-strategies/
- Categories: Content Marketing, Digital Marketing, eCommerce Marketing, Search Engine Optimization
- Tags: Blogging, Conversion Rate Optimization, Fashion Marketing, Keywords, Long-Tail Keywords, Mobile Responsive Design, Organic Website Traffic, Search Rank, User Experience (UX)

Over the last decade, fashion has been subject to industry shifts and immense change. Paralleled with the change, however, is a growth of online traffic and sales. Since the digital revolution shifted buyers’ shopping habits, consumers now turn to online retail and e-commerce because of its convenience. Fashion e-commerce websites, blogs, and social media pages have become the platforms of choice for business owners as competition continues to increase and online-only fashion becomes the norm. As mainstream and high-end fashion retailers adopt this online approach to sales, it’s key to have a quality website and online strategy to promote traffic. By implementing our four fundamental fashion SEO tips, increasing conversions and engagement will become your reality. 1. Research Relevant and Trending Keywords Using long-tail keywords before short-tails is considered to be one of the most essential principles of fashion SEO. Long-tail keywords are less competitive and reflect the intent behind a search more clearly. Based on this, doing the proper research on the keywords that work for your business is a key factor for successful SEO. Including keywords and phrases, people search for within your fashion website will be the driving element that makes your site show up when others search for those words. Long-tail keywords are more likely to result in a sale. For example, using “women’s jacket” will not make your website appear on the first page of Google. This phrase is broad and many other websites will already be ranking highly for it. Thinking about it, hundreds,...

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### Your Guide to Google Ad Extensions

> Discover the different types of google ad extensions, how to create them, and how to maximize your ad spending.

- Published: 2020-03-10
- Modified: 2023-08-17
- URL: https://premierecreative.com/blog/google-ad-extensions-guide/
- Categories: Digital Marketing, Paid Advertising
- Tags: Ad Extensions, Click-Thru-Rates (CTR), Conversion Rate Optimization, Google Ads, Google AdWords, Google Snippets, Mobile Marketing

Google AdWords is an intricate, complex system where even the most seasoned, forward-thinking experts can make simple mistakes that can ultimately cost conversions, impressions, and money. Here is a simple question: would you rather a grander Google Ad or a smaller one at the same cost? Of course, the answer is a no-brainer because bigger is always better when it comes to advertising. So how can small to mid-sized businesses go about building a larger Google Ad while simultaneously saving money? Two words: Ad Extensions. What Are Google Ad Extensions? In Google AdWords, an ad extension describes snippets of additional content that expands your ads with more information that will help web users choose to keep looking at your services. After creating a free AdWords account, you can choose among different types of ad extensions that each offer unique information for potential customers. While most Google Ad extensions require some setup, the additional work is definitely worth putting in the extra time. Why? In most cases, you will quickly notice a stark improvement in your ads' performance in terms of clicks, cost per click (CPC), page position, and ad rank. Why Should Business Owners Use Google Ad Extensions? Google Ad extensions can be created at any level of your AdWords account (account level, campaign level, or at the ad group level). While this new concept may seem intimidating, business owners cannot ignore the benefits that Google Ad extensions offer. Google Ad extensions can help you expand your existing ads by...

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### 5 Reasons Why People Unsubscribe From Your Emails

> Learn the reasons behind email unsubscribes. Find out how to retain your subscribers and enhance your email marketing strategy.

- Published: 2020-03-01
- Modified: 2023-11-14
- URL: https://premierecreative.com/blog/why-people-unsubscribe-from-your-emails/
- Categories: Digital Marketing, Email Marketing
- Tags: Email Automations, Email Marketing Agency, Email Segmentation, Email Subject Lines, Klaviyo, Mailchimp, Mobile Marketing, Mobile Responsive Design, Newsletters, Return on Investment (ROI), Spam Filters

In 2020, thousands of digital marketing professionals still unanimously agree that email marketing is the most profitable marketing channel for maximum customer retention. A well-executed email marketing campaign is a cost-effective tactic that can drive more web traffic conversions on a small business’s website. But even the most carefully planned email marketing campaigns will prove meaningless if subscribers refuse to open your emails. Even worse, you may soon notice an influx of email recipients steadily unsubscribe from your newsletters. With so many offerings available, you’re probably scratching your head, wondering why you keep losing subscribers. To put it frankly, there’s probably a reason why your opened email rate is abysmal; and it isn’t due to spam filters. Here are 5 possible reasons why people unsubscribe from your email campaigns. 1). You Have No Relationship With The Reader First and foremost, you can’t just add any assortment of emails to your lists because you risk facing a legal battle. For example, Canada has an anti-spam law called CASL (Canada’s Anti-Spam Legislation). CASL mandates that businesses can only send solicited emails to individuals who provide consent to receive emails. Moreover, do you really want to waste time sending emails to people who have no association with you or your company? Definitely not! To make your email lists more organic and filled with subscribers who actually care about your content, try creating options to encourage email signups with clear communication about your campaign offerings. You can embolden actions from your readers with offerings...

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### 3 Differences Between Bloggers and Influencers

> Discover key disparities between bloggers and influencers. Uncover their unique roles and impact in the digital landscape.

- Published: 2020-02-24
- Modified: 2023-11-13
- URL: https://premierecreative.com/blog/3-blogger-and-influencer-differences/
- Categories: Content Marketing, Digital Marketing, Influencer Marketing, Social Media
- Tags: Blogging, Brand Building, Social Media Agency, Social Media Trends

With over 3 billion social media users, it is difficult to make a clear distinction between a blogger and an influencer. In this ever-changing digital world that we live in, there are countless digital natives, agencies, and businesses competing to share content. Many use the two terms “influencer” and “blogger” interchangeably, but they are completely different. So are you an Ellen DeGeneres or are you a successful blogger? Many factors distinguish an influencer from a blogger. To paint a clearer picture, the influencer marketing experts at Premiere Creative highlighted 3 key differences to help you better identify bloggers from social media influencers. 1) The Mindset We all have motivations behind our actions. Having said that, two people can have the same goal in mind but have completely different motives. The motive behind content sharing is where the terms “blogger” and “influencer” really come into play. If you go in with the mindset of posting original content you think others will like, you’re considered a blogger. Your motivation can come from passion, the desire to share something you think is “cool” or your love for writing. In contrast, if your motivation comes from promoting a brand or product, gaining followers and likes on social media or driving engagement, you’re considered an influencer. While some influencers may actually use the product or business they promote, their direct motivation can come from outside rewards or other forms of compensation. 2) The Audience Interaction Putting personality into your content can make or break if...

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### The Top Website Design Trends Taking Over 2020

> Stay ahead with the latest website design trends of 2020. Elevate your online presence and engage visitors like never before.

- Published: 2020-02-20
- Modified: 2023-11-30
- URL: https://premierecreative.com/blog/top-website-design-trends-2020/
- Categories: Digital Marketing, Website Design
- Tags: Artificial Intelligence (AI), Chatbots, Machine Learning, Mobile Design, Responsive Design, User Experience (UX), Website Design Agency

A new decade means a boatload of new trends shaping the digital marketing landscape. Some trends stem from existing technology and techniques while new updates allow emerging trends to gain momentum. So why should you follow the heard with these web design trends? Consider this: did you know that there are over 1 billion websites on the World Wide Web? This rising number keeps causing major competition among businesses in similar markets, and customers only want to work with reputable companies. In other words, a beautifully designed website can place your business at a competitive advantage. If your company plans on launching a redesigned website this year, you may want to consider these top web design trends for 2020. Website Design Trend 1: Responsive Design Nowadays, who doesn’t reach into their pocket, take out their phone, and search for anything they need information on? It wouldn’t exactly be the smartest decision to ignore the implementation of a mobile-friendly site. An estimated 63. 4% of all mobile users access the Internet from smart devices. This is exactly why the mobile version of sites is so important. Furthermore, the implementation of SEO friendly mobile web design can help a firm to better utilize social media. A strong social media presence will lead to website traffic, enhancing your website’s performance. This has become such a trend that most businesses are choosing web design companies that provide mobile-first solutions. Website Design Trend 2: AI, Deep Learning & Machine Learning What is it? Well, in summary,...

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### Essential Elements of a Google Search Engine Result Page

> Unlock the key elements in Google's SERPs! Discover what matters in search results and optimize your SEO strategy for higher visibility

- Published: 2020-02-18
- Modified: 2023-11-13
- URL: https://premierecreative.com/blog/google-serp-elements/
- Categories: Digital Marketing, Search Engine Optimization
- Tags: Google Snippets, Keywords, Organic Website Traffic, Search Engine Result Page (SERPs), Search Intent

We’ve all used Google before to make a quick search about a random thought we had recently. Have you ever noticed the order of the results on the page? Well, most of the time the results are strictly tailored to your particular search, giving you the best answers to your questions mixed with sponsored advertisements. To avoid exhausting much-needed funds for paid search, companies can rely on Search Engine Optimization (SEO) to ensure a more prominent rank in organic search results. Read further for more information on how SEO works when it comes to Google. What Are You Searching For? Each time you type a query into Google’s search bar, the Search Engine Results Page (SERP) will generate websites that best match your search. If you are looking for a red dress, for instance, many images and paid shopping ads will appear. On the same side of the coin, if you’re researching for information about different dog breeds, you’ll likely encounter organic results and general information about dogs, including a knowledge graph. Google’s knowledge graph is the rectangular sidebar on the right side of the results page that gives a web user the basic information relating to a search. Not all web searches will have this feature. Analyzing Google’s SERPs Google strives to serve up results that match a web user’s search intent. In other words, each Google SERP reflects a user’s specific search, but the results are not always organic. Due to heavy competition, companies feel compelled to have...

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### Is Snapchat Viable for my Brand? What CMOs Need to Know!

> Explore if Snapchat is right for your brand! Learn what CMOs need to know about its potential impact and audience reach. Get insights now.

- Published: 2020-01-28
- Modified: 2023-08-17
- URL: https://premierecreative.com/blog/is-snapchat-viable-for-brands/
- Categories: Digital Marketing, Social Media
- Tags: Audience Targeting, Augmented Reality (AR), Generation Z, Millennials, Snapchat, Snapchat Dynamic Ads, Social Media Advertising, Social Media Agency, Social Media Trends, User Experience (UX)

Snapchat was largely considered a fad and looked upon with confusion and amusement when it first launched in the early 2010s. It seemed like another medium for silly micro-content that had no real commercial applications. Most investors, brands, and advertisers thought Snapchat was a dubious platform around which it was impossible to build communities and engage core audiences. And then the app sparked a wildfire. Between May and November of 2012, the number of messages exchanged on the app increased from one million to one billion per day. Snapchat had captured the attention of Millennials. Since snagging Generation Z, Snapchat continues to expand its audience. Snapchat spent the second half of the 2010s dethroning Facebook as a focal point for Millennial and Generation Z attention online. Anyone at the cutting edge of social media understands what Facebook has become: an abandoned digital amusement park where people fight about politics. Millennial and Generation Z attention is now fragmented between Snapchat and Instagram. CMOs must understand Snapchat’s strengths and weaknesses within integrated marketing mixes. Snapchat as a Channel for Driving Sales With Dynamic Ad Units 53% of Americans between the ages of 18-24 use Snapchat on a daily basis. Snapchat acts as one of Generation Z’s main methods for communicating with friends, engaging with brands, and exchanging messages online. Consider that, in 2020, Generation Z will command 40% of total consumer shopping in the US, and that 57% of millennials will spontaneously purchase items after engaging with paid content on social media... .

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### Everything You Need to Know About Click Bot Fraud

> Decode click bot fraud! Learn how to safeguard campaigns, understand threats, and ensure genuine performance. Stay informed today.

- Published: 2019-12-17
- Modified: 2023-08-18
- URL: https://premierecreative.com/blog/click-bot-fraud-guide/
- Categories: Digital Marketing
- Tags: Ad Fraud, Click Bots, Google AdWords

Ad fraud is a critical issue facing the world of advertising. When websites are overrun with large volumes of bot traffic, it pollutes the data used by advertisers to make marketing decisions and increases the rates for purchasing ad space. This blog will help you understand exactly what ad fraud is, identify any fraudulent traffic hitting your website, and ultimately prevent it from impeding your success online. What is Ad Fraud? Ad fraud is extremely common, and it costs advertisers millions of dollars a year. Put simply, ad fraud is the theory and practice of representing impression, click, and conversion events on digital advertisements. The goal of those who commit ad fraud is to generate revenue for themselves. Ad fraud - or bot traffic – is typically executed by computer software designed to interact remotely with ads. The fraudulent software then creates various fake sites, which will display ads based on cookies collected and other targeting specifications. How to Tell When You Have Traffic From Bots There are a few different signs that can indicate if you have bot traffic or not. An abnormally high click-through rate (CTR) is the first sign of a bot attack. CTR is the number of people who interacted with an ad (i. e. clicks) divided by the total number of people who saw the ad (i. e. impressions). If you see a sudden spike in your CTR that seems unusual, bot traffic is probably present. Another indicator that bots attacked your website is discrepant metrics. As...

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### How to Use 404 Error Pages to Your Advantage

> Optimize with 404 error pages: Your strategy guide. Enhance user experience, boost SEO, and convert lost visitors into opportunities.

- Published: 2019-12-10
- Modified: 2023-08-18
- URL: https://premierecreative.com/blog/404-error-pages/
- Categories: Digital Marketing, Search Engine Optimization, Website Design
- Tags: 301 Redirects, 404 Pages, SEO Agency, User Engagement, Website Design Agency, Website Navigation

We’ve all come across them. Those error messages that read “Error 404” or “404 Page Not Found. ” Annoying, right? Although common, these pesky 404 error pages cause frustratingly bad user experiences for millions of Internet users. Who wants to be told “no” when seeking information or a product? If your site has been around for a long time, chances are you have an archive of deleted pages and links that no longer work. Read on to learn how to find and deal with your website’s 404 pages. It will drastically improve your website’s user experience while simultaneously promoting your business on search. Sounds like the perfect combination to us! So, What are 404 Pages Exactly? 404 error pages are just what they sound like: errors. They occur when a user clicks on a link that was either written out incorrectly or when they click a link to a page on your website that no longer exists. Maybe the page was deleted by the website owner. Perhaps the link was changed. Whatever the reason may be, all 404 pages indicate that the site is no longer available. How to Handle 404 Pages 404 pages often induce headaches for website owners, but they don't have to be! Instead of allowing your website to produce a standard “Error 404” or “404 Page Not Found” page in response to broken links, try creating your own set of custom 404 pages. Here are a few ideas for customized 404 pages that will improve user experience...

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### Build Your Business With Shoppable Instagram Posts

> Grow your business through shoppable Instagram posts. Elevate sales, engage customers, and harness social commerce for success!

- Published: 2019-12-03
- Modified: 2023-08-18
- URL: https://premierecreative.com/blog/shoppable-instagram-posts/
- Categories: Digital Marketing, eCommerce Marketing, Social Media
- Tags: Brand Building, Instagram, Instagram Shoppable Posts, Social Media Advertising, Social Media Agency, Social Media Trends, User Engagement

With over 500 million daily users, it’s no surprise that businesses are turning to Instagram to sell products. A cursory glance at your Instagram feed reveals sponsored influencer posts, targeted interactive banner ads, and even branded Instagram story ads. According to recent studies, 60% of Instagram users first learn about products on – you guessed it - Instagram. It’s the perfect platform for businesses trying to build brand awareness. As Instagram tightens its grip around global social media behavior, it increasingly builds out its ad platform and adds new features. Instagram recently introduced Shoppable posts that click through to a brand’s online store. The new ad unit promises to help brands monetize their social traffic. Read on to learn more about how you can use Instagram’s Shoppable posts to your advantage! What are Shoppable Instagram Posts? You’ve no doubt interacted with Instagram posts that feature products. Whether the post featured Kylie Jenner wearing stunning sunglasses or Lebron James rocking his new shoes, the ad unit with which you interacted allowed you to see and learn a little bit about the product. But until recently, there was no way for a user to make a product purchase from an Instagram post. At best, the brand could write, “link in bio” and direct users to their online stores from there. This method was extremely inefficient. Many impressions would drop off and fail to convert in the journey from the post, to the brand’s Instagram page, to the bio link-out. That’s where Shoppable...

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### Using Customer Reviews to Your Advantage

> Did you know that online consumer reviews can help take your business to new horizons? Use these tips to receive more consumer reviews.

- Published: 2019-11-18
- Modified: 2023-08-18
- URL: https://premierecreative.com/blog/customer-review-benefits/
- Categories: Digital Marketing
- Tags: Brand Building, Click-Thru-Rates (CTR), Customer Loyalty, Online Reviews, Reputation Management, Social Listening, User-Generated Content (UGC)

Consumers have been becoming more skeptical of advertisements, but they do trust their peers. This likely explains why they do so much research when looking for a product or service. In the BC days, before computers, a consumer would have to ask their friends for recommendations based on products and services they use. Not so in the modern age of the Internet. Consumers can now go online and find reviews from other users for anything, from a plumber to a pencil, which can greatly impact a consumer’s purchase decisions. In fact, a BrightLocal survey found that 85% of consumers trust online reviews just as much as personal recommendations. A Spiegel Research Center study even shows that almost 95% of shoppers read reviews before completing a purchase. You can use these reviews to your advantage and increase your sales. How To Leverage Customer Reviews To take full advantage of customer reviews, be sure to use reviews wherever you can. Showcase reviews on your site. You work hard to ensure you are meeting customer’s needs, and you are receiving good reviews, so why not leverage them? Include the best reviews on your homepage and consider having a separate page dedicated to reviews. Use reviews in your ads. Since consumers generally don’t trust ads but do trust user reviews, bridge the gap and include some glowing endorsements. TrustPilot data has shown that this can actually increase your CTR by four times. Emails are another good place to use reviews, so include them as...

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### How to Land More Email Subscribers

> Properly catering to your target audience is important. Discover how to distribute content and gain more customers with direct emails.

- Published: 2019-11-11
- Modified: 2023-09-06
- URL: https://premierecreative.com/blog/gaining-more-email-subscribers/
- Categories: Digital Marketing, Email Marketing
- Tags: A/B Testing, Audience Targeting, Email Automations, Email Marketing Agency, Email Segmentation, Email Subject Lines, Mobile Marketing, Mobile Responsive Design, User Experience (UX)

Since companies are currently working in the height of technology, it is important to know how to properly cater to an audience. Specifically, an audience that craves information as quickly as possible. Grabbing the reader’s attention is one thing but holding onto it is another. There are a few tips and tricks that can help a company efficiently distribute their content as well as make sure it sticks. 1). Understand Your Audience Yes, as a company, you want to try and reach as many people as possible. However, it’s important to keep loyal followers in mind when delivering content. Reoccurring audiences help gauge what type of content works best versus what may not work which can influence future content. Knowing who your audience is and why they interact with the content will ultimately fix and enhance the content to expand the audience. 2). Keep It Short & Sweet In the age of technology, people demand immediate gratification and only care about information that helps answer their questions. Filling your content with unnecessary text information only turns readers off and pretty much ensures your future emails will land in the spam folder. This mainly stems from how to grab their attention using an efficient headline. A title should focus on being short and eye-catching. These types of titles or subject lines get the audience involved and interested, making them willing to click and stay tuned. Testing various lines can help determine which works best for future reference. 3). Prioritize Your Visuals...

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### Using Emails to Reach Customers Directly

> Unlock the power of direct customer engagement through effective email marketing strategies. Discover how to elevate your outreach.

- Published: 2019-11-04
- Modified: 2023-11-13
- URL: https://premierecreative.com/blog/emailing-customers-directly/
- Categories: Digital Marketing, Email Marketing
- Tags: Conversion Rate Optimization, Email Automations, Email Marketing Agency, Email Segmentation, Email Subject Lines, Klaviyo, Mailchimp, Online Reviews

Sending an email to your customers means that they have already expressed interest in your brand. Interest is the key here since when you are dealing with traditional advertising there is typically little or no interest. On top of that, it is hard to manage how often people see your advertisements. Luckily, email fixes that problem. You can send emails to a specific person at a chosen time and set a schedule. Emails give you a direct line of contact with your customers, but it’s important to understand how to make them work for you. In this blog, we’ll show you how to work smarter not harder when it comes to email marketing campaigns. Email Marketing 101: The Types of Email There are three basic types of emails, all with a specific use. Transactional Order confirmations, receipts, shipping notifications Customer is looking for information Promotional Based on a specific deal or promotion Providing customer with the information they weren’t looking for Lifecycle Triggered by specific actions or timing Personal communication The types of emails are simple enough, and understanding how to use them will allow you to tailor your message and see great results. Tailoring Emails Will Boost Success Rates Transactional email messages revolve around providing customers with the specific information they are looking for. Be sure to provide them with what they need in a way that is easy to understand. For instance, a shipping confirmation should have all of the pertinent information such as shipping date, arrival date,...

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### Your Guide to Using Chatbots

> Maximize efficiency with our guide to chatbots. Enhance customer interactions, automate tasks, and elevate user experience!

- Published: 2019-10-23
- Modified: 2023-11-13
- URL: https://premierecreative.com/blog/using-chatbots/
- Categories: Digital Marketing, eCommerce Marketing
- Tags: Artificial Intelligence (AI), Chatbots

When people hear “chatbot,” they often imagine having a conversation with a robot online. While that was the case for some, chatbots have come a long way since the early days of instant messenger. Chatbots are an interface that can respond to users’ queries either by text or by voice. Believe it or not, over 1. 4 billion people interact with a chatbot while online, primarily through companies’ websites or messenger apps. This has been a godsend for many businesses, as these tools yield advantages for both businesses and consumers alike. What are the Different Types of Chatbots? There are two types of chatbots that users should know about: scripted bots and intelligent bots. Scripted bots use preset questions and responses to interact with users. These are the bots whose answers appear immediately after submitting an inquiry on a website form, like an automated FAQ page. Meanwhile, intelligent bots use artificial intelligence to give flexible responses. These bots learn from past experience to provide better answers to future questions. In essence, intelligent bots feel like you’re talking to a real person rather than a computer. Both types of chatbots have two variations: personal bots and team bots. Personal bots offer one-on-one communication between a single user and a chatbot—almost like a personal assistant. On the opposite side of the coin, team bots allow multiple users to communicate at once or utilize information from countless users all at one time. Some brands will use bots specifically made for them, such as Airbnb’s...

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### Facebook Provides Attribution Tool

> Explore Facebook's Attribution Tool: Enhance insights, measure ad performance, and optimize campaigns. Harness data-driven decisions now.

- Published: 2019-10-16
- Modified: 2023-08-18
- URL: https://premierecreative.com/blog/facebook-attribution-tool/
- Categories: Digital Marketing, Social Media
- Tags: Attribution Models, Conversion Funnel, Conversion Rate Optimization, Cross-Channel Attribution, Data-Driven Attribution, Facebook, Facebook Attribution Tool, Last Touch Attribution, Multi-Touch Attribution, Social Media Agency, Social Media Trends, User Behavior

Wouldn’t you prefer to understand the impact of your advertising dollars across publishers, channels, and devices? Of course! But over time, advertising became more fragmented, blurring your spending dollar’s impact. Along with this, the consumer journey has grown increasingly convoluted as users flow through various forms of media across the open web. Over time, consumers even have gravitated towards using multiple devices in the buyer’s journey. In the end, this shift has changed traditional approaches for attribution, slowly diminishing their ability to produce accurate results. The importance of accurate attribution is, of course, high. Without it, how can you make decisions on where to move money within your marketing mix? To answer this need, Facebook launched a cross channel attribution tool. Let’s take a look at how you can make Facebook’s new attribution tool work for your business. The Facebook Attribution Simplifies The Buyer’s Journey Facebook’s attribution tool allows you to follow behavioral flows that lead to a conversion. Where did they come from, what device did they use, did they use more than one device, and was the content paid or organic? An interesting point about this tool is that Facebook did not attempt to put any bias towards their own media in an attempt to fluff the importance of their activity. Instead, Facebook designed the tool to work with a multitude of brands that might need to adjust how things are being looked at based on their unique customer journey. Using The Facebook Attribution Tool For Your Business...

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### How to Make The Most Of Google’s Featured Snippets

> Master Google's Featured Snippets for prime search visibility. Drive traffic, enhance SEO, and capture users' attention effectively.

- Published: 2019-10-02
- Modified: 2023-08-17
- URL: https://premierecreative.com/blog/google-featured-snippets/
- Categories: Digital Marketing, Search Engine Optimization
- Tags: Google Search Console, Google Snippets, Mobile Marketing, Search Engine Result Page (SERPs), SEO Agency, User Experience (UX), Voice Search, Website Speed, XML Sitemap

With nearly 2 trillion searches each year, Google sets the Gold standard for search engines globally. Need directions? Looking for pizzerias near you? Google can answer all these questions and more. Google’s success is the ability to quickly and accurately answer web users’ search queries. To that end, Google must constantly improve their algorithms and search engine results to keep their dominant share of the market. Google’s has something referred to as featured snippets. Ever notice an interesting occurrence when you type in a basic search query such as “what day does Halloween fall on this year”? Before you have a chance to click your browser page, the answer appears at the top of your screen. For these types of search queries, Google renders a descriptive text box at the top of the search engine result page (SERPs). Now that you know that a featured snippet is, let’s dive into how they help users, and how your business can strive towards becoming a featured snippet! The Reasoning Behind Google’s Featured Snippets Google displays featured snippets to help answer a user’s question by presenting information in a straightforward way. Google users refer to these snippets as “answer boxes” because they usually hold the answers to all of their questions. Google’s featured snippets may contain a brief sentence, a short paragraph with an accompanying image, a list, or a table to present information. Most recently, Google even began testing out videos in featured snippets. But why does Google show featured snippets at...

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### Four New Metrics to Help You Analyze Google Ad Performance

> Unlock Google Ad insights with four new metrics. Elevate performance analysis, refine strategies, and drive optimal results.

- Published: 2019-09-20
- Modified: 2023-11-13
- URL: https://premierecreative.com/blog/google-ad-performance-metrics/
- Categories: Digital Marketing, Paid Advertising
- Tags: Click-Thru-Rates (CTR), Google Ads, Google AdWords, Search Engine Marketing, Search Engine Result Page (SERPs)

Google Ads’ average position is the go-to metric for advertisers looking to optimize their performance on paid and organic search. Average position tells advertisers where their Google search ad shows up on a search engine results page (SERP). It provides the approximate number of spaces down on a SERP where your ad – on average – shows up. It essentially shows the placement in the stack of Google ads, as they appear on a SERP, your ad shows up. Average position can be somewhat misleading. Although it displays the order in which ads stack on a SERP, it doesn’t tell you anything about your ad’s actual location. An average position of 3. 5 may lead you to believe your ad is performing well. But the ads with that position often display at the bottom of SERPs and experience poor engagement. To eliminate this confusion, Google launched its newest four metrics to help people determine where their ads actually are on the page. It is time to say goodbye to average position, and embrace more helpful metrics that accurately reflect your paid search performance. The New Google Paid Search Metrics Before discussing Google’s new metrics, we must first clarify the two places that advertisers aim to be on the results page. An average position of 1 on a SERP – unsurprisingly – denotes that your ad is displaying at the very top of a page. This is obviously the ideal average position for an advertiser. An average position of 2 is still...

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### Premiere Creative’s Approach to Amazon Advertising

> Discover Premiere Creative's Amazon Advertising approach. Elevate sales, boost visibility, and excel with tailored strategies.

- Published: 2019-09-12
- Modified: 2023-08-18
- URL: https://premierecreative.com/blog/amazon-advertising-approach/
- Categories: Amazon Marketing, Digital Marketing, eCommerce Marketing, Paid Advertising
- Tags: Amazon, Amazon A9 Algorithm, Amazon ACoS, Amazon Advertising, Amazon Agency, Amazon Storefront, Brand Building, Broad Match, Exact Match, Keyword Match Types, Keywords, Phrase Match, Return on Ad Spend (ROAS), Return on Investment (ROI), Sponsored Brands, Sponsored Products

Unless you’ve had your head buried in the sand these last few years, you’ve no doubt noticed Amazon Advertising rocketing onto the world stage and threatening the Google and Facebook duopoly. Long though both tech giants may have reigned (and continue to reign, if we’re being honest), Amazon Advertising’s ever-expanding suite of products is attracting more clients each quarter. At its current rate of growth, Amazon is likely to snatch significant market share from Google and (to a lesser extent) Facebook by 2020. Translation: this is a critical point for marketers to sit up and learn to navigate Amazon Advertising’s platform and offerings. As NJ’s leading Amazon Advertising agency, Premiere Creative is your one-stop-shop for all things Amazon. Below are our tried-and-true client tested methods for maximizing ROAS and minimizing ACoS across Amazon Advertising incredibly robust suite of ad products. But before we move into best practices, a bit more about Amazon Advertising and how it threatens the powers that be. Exclusive Sales Data & Uniquely Effective Targeting with Amazon Consider the pivotal changes in consumer behavior directly attributable to Amazon’s rise to prominence. Think about how 40% of Americans order something from Amazon’s ingeniously disruptive market place every month. Amazon is the world’s central hub for online shopping. Given the Amazon has access to every pair of eyeballs belonging to every American consumer; it should hardly come as a surprise that Amazon Advertising is enjoying explosive growth. 44% of Americans begin their online shopping journey on Amazon. By contrast,...

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### Amazon Selling: 1st Party vs. 3rd Party

> Navigate Amazon selling: 1st party vs. 3rd party. Choose the right approach, optimize sales, and thrive in the competitive marketplace.

- Published: 2019-09-11
- Modified: 2023-10-27
- URL: https://premierecreative.com/blog/selling-on-amazon/
- Categories: Amazon Marketing, Digital Marketing, eCommerce Marketing
- Tags: Amazon, Amazon 1P, Amazon 3P, Amazon Agency, Amazon FBA, Amazon FBM

When it comes to online retailers, Amazon reigns supreme. Amazon owner, Jeff Bezos, claimed his spot as the wealthiest man in modern history thanks to the retail giant; so if you’re looking to sell products online, then turn to Amazon and enjoy a sizable profit. Amazon’s momentum won’t slow down any time soon, so make sure you take advantage of the platform’s capabilities before everyone else jumps on the bandwagon. At first, the process may seem overwhelming with its complex vocabulary and various approaches. But once you understand the language, you’ll realize the process is actually straightforward. We’ve broken it down into easy-to-understand steps to eliminate all confusion and position your products onto Amazon quicker! Amazon’s 1st Party Method Amazon offers two different selling methods: 1st Party and 3rd Party. Selling 1st Party (1P) means that you have a wholesale relationship with Amazon. This is frequently referred to as a “Vendor Control” relationship. Essentially, you execute a bulk order with Amazon via PO. You negotiate a price with them and then secure shipping to Amazon warehouses. Once the delivery is made and the PO terms are executed, your product is officially out of your hands. It is now up to Amazon to move your product as they see fit. They control the prices, chargeback percentages, and countless other factors in the process of retailing your product. Essentially you relinquish control in order to sell your product directly to Amazon in bulk. Amazon’s 3rd Party Method If you don’t want Amazon...

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### How to Tell the Difference Between Good and Bad Amazon ACoS

> Your guide to distinguish good vs. bad Amazon ACoS. Optimize ad spend, maximize profits, and refine strategies for eCommerce success.

- Published: 2019-09-04
- Modified: 2023-10-27
- URL: https://premierecreative.com/blog/amazon-acos-guide/
- Categories: Amazon Marketing, Digital Marketing, eCommerce Marketing, Paid Advertising
- Tags: Amazon ACoS, Average Order Value (AOV), Conversion Rate, Cost-Per-Click (CPC), Target ACoS (TACoS)

Amazon PPC, or pay-per-click, is a suite of advertising products on Amazon. The structure of a PPC campaign is such that the advertiser is only charged when a potential buyer takes a desired action on advertising collateral. It is a way for sellers to increase their sales using the large and credible retail giant: Amazon. However, for sales to increase and to accumulate more revenue, one must consider their Advertising Cost of Sales (ACoS). This is is a critical decision-making KPI. It allows advertisers to track the average costs for moving a unit of product. In Amazon PPC, ACoS is crucial, which is why Amazon sellers must understand what it is and how to improve it. At Premiere creative, we employ a comprehensive approach to Amazon Advertising that is uniquely effective. You can read more about that approach on this blog post, and you can read more about ACoS below. Amazon ACoS: Essential Points To Know First thing’s first: what does ACoS even mean? ACoS, short for Advertising Cost of Sales, is the percentage of how much you spend on advertising per dollar of revenue you make. In other terms, what portion of your total revenue does advertising take up? You calculate ACoS by dividing Total Ad Spend by Total Sales. How Do You Know If You Have a Good Or Bad ACoS? ACoS is extremely important. It measures the success of your Amazon PPC campaigns. Everyone strives to have a good one, but how do you know if your...

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### How to Create a Winning Black Friday & Cyber Monday Strategy

> Craft a winning Black Friday & Cyber Monday strategy. Maximize sales, captivate shoppers, and stand out in the holiday frenzy!

- Published: 2019-08-19
- Modified: 2023-08-17
- URL: https://premierecreative.com/blog/black-friday-cyber-monday/
- Categories: Digital Marketing, eCommerce Marketing, Email Marketing
- Tags: Black Friday, Conversion Rate Optimization, Cyber Monday, Free Shipping, Holiday Marketing, Mobile Marketing, Online Discounts & Deals, Retail Trends, Shopify

Black Friday and Cyber Monday are typically the most important events of the year for many retailers. This can be a make or break period for overall revenue. To build even more pressure, many consumers start holiday shopping early during this pivotal time of year. Getting in front of customers during this crucial time of year can help ensure robust revenue. How Can You Score Big on Black Friday and Cyber Monday? Since 33% of consumers plan to comparison-shop, ensure that you are competitive and offer consumers enticing value. While some eCommerce retailers may not offer free shipping throughout the year, it is absolutely critical here. This is the most sought after promotion for consumers. Other promotions to consider include discounted items, buy one get one free, flash sales, and a free gift with purchase. When deciding the promotions that you will be moving forward with, be sure to follow your competition to understand what they are doing in order to remain competitive. Leverage the fact that 33% of consumers comparison shop and love finding the best deal. In the months leading up to the big event, put a teaser on your website, letting your customers know to sign up for your email list for Black Friday & Cyber Monday deals. This will help you grow your email list and pay dividends throughout the rest of the year. Send your Black Friday and Cyber Monday deals email a few days before the actual sale. If you wait to send your...

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### Is ‘Try Before You Buy’ Right For Your Business?

> 'Try Before You Buy'! Understand the benefits, risks, and make an informed decision. Optimize customer experience today.

- Published: 2019-08-12
- Modified: 2023-11-20
- URL: https://premierecreative.com/blog/try-before-you-buy/
- Categories: Digital Marketing, eCommerce Marketing
- Tags: Amazon, Conversion Rate, Customer Loyalty, Online Discounts & Deals, Retail Trends, User Engagement

It is no secret – companies struggle to adapt to the changing landscape in the retail industry. Large eCommerce websites, like Amazon, keep changing the retailing landscape, while traditional brick-and-mortar retailers struggle to keep up with this online shopping trend. However, is not rosy with online shopping – mainly, that customers cannot try a product or confirm the fit until they’ve paid for and received it in the mail. Pesky return fees, the aggravation of going to the post office, and sometimes-incorrect product shipments create aggravation for both the brand and their customers. But an innovative service may be the saving grace for the eCommerce industry – ‘Try Before You Buy. ’ This subscription-based service helps many brands gain much-needed traction by letting them engage with new and returning customers. ‘Try Before You Buy’ targets segments of all kinds, including busy moms and working millennials who don’t have time to stop and carefully weigh the pros and cons of each item before adding it to their cart. The challenge however for any brand is ‘Try Before You Buy’ right for your business? Read on to find out how ‘Try Before You Buy’ works, as well as the benefits and risks of this new service. How ‘Try Before You Buy’ Works ‘Try Before You Buy’ sounds exactly like how it works. Customers receive products and take them out for a test run before completing the purchase. The actual amount of product varies across brands currently using this service, but typically customers get...

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### How to Improve Your Website’s SEO With Internal Linking

> Maximize SEO impact with internal linking. Learn to enhance site structure and user experience while boosting search rankings.

- Published: 2019-08-06
- Modified: 2023-08-17
- URL: https://premierecreative.com/blog/seo-internal-linking/
- Categories: Content Marketing, Digital Marketing, Search Engine Optimization
- Tags: Anchor Text, Blogging, Google, Internal Links, On-Page SEO, Orphan Pages, SEO Agency

People usually understand linking in its most basic form – links create a path from one web page to another. Little do they know that links make up some of the most integral parts of a website – they’re used in the navigation menu, headers, images, footers, and even interweaved through web copy. Despite its importance, linking gets taken for granted far too often. Internal linking is a critical component to your business’ Search Engine Optimization (SEO) strategy. You can plan where to place links on your web pages and the destination page to help your website rank higher on search engine results. This is the art of internal linking – strategically placing links to different pages on your own website so that users can discover relevant pages and learn more about your business. Through internal linking, your website basically vouches for its own pages. It may seem redundant or even narcissistic but it’s true! Search engines will see that you believe in your website enough to link its own pages, instead of linking to an outside source, and they use that information when assigning web rank. What are Internal SEO Links? Internal SEO links lead users to pages on your own website, as opposed to linking to external pages on other websites. The more times you link users to a certain page, the more important that page appears in Google’s eyes. Think of it this way – if you love a movie so much that you bring it up 200 times...

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### Premiere Creative’s Exceptional Team Of Summer Interns

> What's it like interning at Premiere Creative? Check out Premiere Creative’s team of summer marketing interns.

- Published: 2019-07-24
- Modified: 2023-11-27
- URL: https://premierecreative.com/blog/premiere-creative-summer-interns-2019/
- Categories: Digital Marketing
- Tags: Analytical Skills, Career Development, Communication Skills, Entrepreneurship, Hybrid Internship, In-Person Internship, Marketing Internships, Problem-Solving Skills, Remote Internship

At Premiere Creative, we pride ourselves on our year-round internship program. Having recruited outstanding students from schools like Rutgers University, Princeton, Penn State, and NYU, we look for the best of the best. Our interns aren’t bogged down with busy work or office coffee runs. On the contrary, our interns work with our clients to write outstanding blogs, gain an understanding of search engine optimization (SEO), build landing pages for WordPress websites, produce engaging social media posts on Instagram and Facebook, and so much more. We give our summer interns critical assignments to complete on behalf of our clients, which gives them invaluable knowledge they’ll need once they enter the workforce. To show our appreciation for their hard work and dedication, we’re highlighting each of our amazing summer interns. Sarah Domingo Sarah just graduated from Seton Hall University where she double majored in Marketing and Philosophy. Sarah made her career goals clear from Day 1 when she expressed a strong desire to land a job at a major NYC advertising agency as an SEO analyst. After witnessing her dedication and can-do attitude, this definitely sounds like a perfect fit for Sarah. She crafts exciting and compelling blogs for many of our clients including Suzy Shier, Shading Systems, and Knowles Hospitality. Sarah even contributes her thoughts and ideas to Premiere Creative’s blog. This summer internship helped Sarah improve her writing chops and get a leg up in the marketing industry. Sarah enjoys interning at Premiere Creative because she feels her writing helps small...

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### How to Make the Most as a Seller on Amazon Prime Day

> Amazon Prime Day is a great way to build awareness and gain traction on new products. Learn how you can see a boost in sales this Prime Day.

- Published: 2019-07-08
- Modified: 2023-08-28
- URL: https://premierecreative.com/blog/amazon-prime-day/
- Categories: Amazon Marketing, Digital Marketing, eCommerce Marketing
- Tags: Amazon Advertising, Amazon Agency, Amazon PDP, Amazon Prime, Amazon Seller Central, Online Discounts & Deals, Retail Trends

The most wonderful day of the year will arrive before you know it. That’s right — Amazon Prime Day is just around the corner! For Prime Day in 2019, Amazon announced its intention to expand the epic sales spectacular to TWO FULL DAYS:  July 15th and July 16th! This glorious announcement gives sellers and customers ample time to enjoy the best deals Amazon has to offer. Moreover, Amazon announced a new program for sellers that will encourage more sales. If you’ve been living under a rock, you’ll feel overjoyed when you hear about Prime Exclusive Discounts. This year, Amazon customers can expect a stream of endless sales, discounts, deals and free shipping for all their favorite products. Here’s everything you need to know for Amazon Prime Day 2019. Amazon Prime Day Statistics Today, Prime Day leads the eCommerce industry with the best sales of the year. On Prime Day, Amazon offers steep discounts on a variety of products in a wide range of categories to their loyal Prime members. Furthermore, Amazon continues to expand each year, leading to a growth in Prime members, and thus a growth in Prime Day. Let’s take a look at the numbers! Approximately 50% more Prime members worldwide bought products in 2017 over the previous year. In 2018, a remarkable 17 countries participated in Prime Day. Sales in 2018 totaled an estimated $4. 2 billion Numbers don’t lie, and it’s clear to see that the surge in consumer and purchase growth means this holiday isn’t going anywhere. The...

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### How Market Research Benefits Your Business

> Unlock more business success with market research. Gain insights, identify opportunities, and make informed decisions.

- Published: 2019-07-02
- Modified: 2023-08-28
- URL: https://premierecreative.com/blog/market-research-benefits/
- Categories: Digital Marketing
- Tags: Brand Building, Competitive Analysis, Data-Driven Marketing, Digital Marketing Agency, Instagram, Market Research

Making a significant life decision without conducting the appropriate research is a recipe for disaster. You wouldn’t buy a new car without researching all available makes and models, and you wouldn’t put an offer on a house without understanding the housing market. So why would you make important decisions pertaining to your business without first doing all the necessary research? Market research is an essential component of operating a successful business. It allows you to plan more effectively, make better decisions, and anticipate potential problems. Whether connecting with your customer base, uncovering new customers, or staying ahead of the competition, market research allows your businesses to remain functional and competitive. Here are some ways that regular market research can help your business grow and thrive in a competitive environment. Knowing Your Customers Repeat after me: you need to understand your customers if you want to reach them. You need to understand their demographic break down, their search habits, and how they make purchasing decisions. Why is this information so critical? Simple—this data helps you sell to them more effectively. Knowing who your customers are, where they spend time online, and how they make purchases will sharpen your decision-making. You don’t want to spend too much time and money targeting women aged 18-24 on Snapchat, only to find that your customers are women aged 25-34 using Instagram. Taking the time to conduct the research on your customers' preferences and demographics will help shape the scope of your products and services, and...

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### Hidden In Plain Sight: Instagram Tests Hiding Like-Counts From Public View

> Adapt to changing dynamics, focus on authentic engagement, and navigate the evolving social landscape. Stay informed!

- Published: 2019-06-28
- Modified: 2023-08-28
- URL: https://premierecreative.com/blog/instagram-hides-like-count/
- Categories: Digital Marketing, Social Media
- Tags: Audience Analysis, Brand Building, Instagram, Instagram Stories, Key Performance Indicators (KPIs), Social Media Agency, Social Media Trends, User Behavior, User Engagement, User Experience (UX)

A social media calamity erupted in Canada a few weeks ago when Instagram removed the “like-count” from photos on user feeds. At Facebook’s annual F8 Conference, Instagram – a platform owned by Facebook – announced future changes to the photo-sharing website. The new test will make like-counts private for some users in the Canadian market. The initial results from the test hid like-counts, which are normally displayed below every photo and video, from users’ public posts. Since the test first launched, the fallout included a drop in overall likes for the majority of feed posts. Unsurprisingly, this is a disturbing development for users and brands alike. Users currently affected by the test can still view the volume of likes on the photos and videos they upload. However, the like-count usually seen beneath photos won’t display on other users’ feeds. While it’s unclear if this test will roll out onto other markets, brands keep scrambling to understand how this change can affect online marketing. According to Instagram, the test stems from an effort to shift users’ attention away from the volume of likes that a post receives, and toward the content of the post itself. Adam Mosseri, head of Instagram, commented, “we don’t want Instagram to feel like a competition. We want to make it a less pressurized environment. We want people to worry a little less about how many likes they’re getting on Instagram, and spend a bit more time connecting with the people that they care about. ” How Will...

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### The Guide to Proper Facebook Ad Sizes

> Master Facebook ad sizes today. Optimize visuals, enhance user experience, and achieve maximum impact in your advertising campaigns.

- Published: 2019-06-17
- Modified: 2023-08-28
- URL: https://premierecreative.com/blog/facebook-ad-size-guide/
- Categories: Digital Marketing, Paid Advertising, Social Media
- Tags: Audience Targeting, Facebook, Facebook Messanger Ads, Facebook Story Ads, Return on Investment (ROI), Social Media Advertising, Social Media Agency, Social Media Trends, Video Marketing

Facebook is and always will be the top social media network. Despite what news media and the state of the business may suggest, over 2 billion users log on to Facebook every month. With an incredibly large and robust user base that is representative of all races, genders, sexual orientations, and social strata on every continent, brands can utilize Facebook’s ad products to reach more users. Even better, marketers have several choices for Facebook ads. Whether you choose static images, video (and vertical video), rich media assets, or any other type of ad unit, your ads must adhere to certain specifications. Why Facebook Ad Sizes Matter The costs associated with Facebook advertising can add up quickly depending on the cost structure for the campaigns you run. If you’re a savvy marketer, you want to make sure every dollar in ad spending completes your marketing objectives and propels your business forward. The easiest way to deplete your budget is to create ads that don’t fit Facebook’s specifications. General Size Specifications for Facebook Ads Each type of marketing asset has a unique set of size and dimension requirements. To create an ad for any asset type - from static images to GIFs - you must first understand Facebook’s general specifications for most ads. Static image files need to be in either . JPG or . PNG format Upload videos files in either . MOV or . MP4 formats Text can only make up 20% of your static image File types will not change, but maximum and minimum...

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### 4 Ways to Boost Engagement on Instagram Stories

> Elevate Instagram Stories engagement with 4 proven techniques. Captivate audiences, and fuel brand growth on this dynamic platform.

- Published: 2019-06-11
- Modified: 2023-08-28
- URL: https://premierecreative.com/blog/boosting-instagram-story-engagement/
- Categories: Digital Marketing, Social Media
- Tags: Brand Building, Hashtags, Instagram, Instagram Insights, Instagram Stories, Social Media Agency, Social Media Trends, User Engagement

All right everyone, it’s “story” time - Instagram Stories to be precise. Many social media managers fail to recognize the raw power that Instagram Stories provide for increasing organic growth and visibility. The fun feature allows platform users to post photos and videos as a “story. ” The story then appears in a bar at the top of the app’s feed. Unlike normal photos, an Instagram Story vanishes after 24 hours. These stories appear more fun and light-hearted than regular posts. Moreover, many users noticed this feature led to higher engagement levels and more likes. With only 24 hours available, you must keep as many of your followers engaged as possible. Add these clever techniques on your social media strategy your own engagement levels skyrocket. 1) Consistent Posting Stories = Instagram Success This may seem like a no-brainer, but even seasoned social media gurus overlook this Instagram strategy. As a result, their profile becomes lost amongst the crowd. Any time you post a new Instagram story, your post lands in the first spot at the top of your followers’ feed. But newer Instagram stories will soon take your story's position. Your followers won’t spend their time scrolling through other stories to find one from your brand, especially if you failed to capture their attention in the first place. On average, brands post Instagram Stories once every three days. Marketers should take this number with a grain of salt; what works for some may not work for others. Adhering to a posting...

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### Using Advanced Search Operators to Improve Search Results

> Discover the power of advanced search operators to quickly find what you're looking for on the web. Get ready to save time and effort!

- Published: 2019-05-22
- Modified: 2023-08-28
- URL: https://premierecreative.com/blog/advanced-search-operators/
- Categories: Digital Marketing, Search Engine Optimization
- Tags: Advanced Search Operators, Google, Keywords, Search Intent, Search Rank, SEO Agency

Google, the world’s top search engine, serves as the go-to source for quality information, but it does not come without its problems. For a short period of time, if you searched for “Loser,” Google would show images and pages about Donald Trump due to a flaw with the search algorithm. If you search for “restaurants in New York” you may find many delis and bodegas, when what you were looking for a sit-down restaurant to meet up with friends. It is not a bad suggestion from Google, but it is not what you wanted. Google tries to provide users with the best search results, but sometimes the search engine doesn’t serve up relevant results. The key to success involves phrasing your searches correctly so that Google provides results that align with your search intent. Luckily, Google has commands that you can use for an advanced search to help narrow down results and get what you are looking for in a fraction of the time. Basic Search Operators Listed below are some of the basic search operators to use in the Google search bar, and how to use them to effectively limit the number of results that appear. “” Quotation Marks: Adding quotation marks around your search terms will provide results that are an exact match and excludes synonyms. Search: “white shoes” Results: Shows search results for nothing but white shoes. |, OR: Using OR (alternatively you can type in the | symbol) will show you results relating to both of the terms...

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### Using Retargeting to Increase Website Engagement

> Boost website engagement with retargeting strategies. Re-engage visitors and drive more conversions with targeted advertising.

- Published: 2019-05-15
- Modified: 2023-11-13
- URL: https://premierecreative.com/blog/retargeting-for-website-engagement/
- Categories: Digital Marketing, eCommerce Marketing, Paid Advertising, Social Media
- Tags: Click-Thru-Rates (CTR), Conversion Rate, Conversion Rate Optimization, Facebook, Google Ads, Search Retargeting, Social Media Advertising, Social Media Agency

At times, it may seem like your web-browsing experience feels a bit too personal. Ever notice advertisements about products you recently searched for on Google (even as far back as a week ago) keep appearing? Now you’re left wondering how Facebook knows you searched for shirts with penguins on them? This all seems too convenient; is the Internet spying on you? No, the Internet isn’t spying on you. These occurrences are simply a digital advertising method known as retargeting. Retargeting is a popular approach used on search engines, social networking platforms, eCommerce websites, and even emails. Read on to learn more about retargeting, and how companies use it to increase traffic, website engagement, and sales. What is Retargeting? Try imagining the Internet as a digital mall. You pass by many stores, something adorable piques your interest, and maybe you even stop inside. Still, you never complete the sale. This is a huge problem for online retailers, as only 1-3% of website visitors actually make a transaction. With retargeting, however, you can increase the statistical probability of conversions by staying front and center. Retargeting is a cookie-based advertising method that tracks consumer interests. And no, we’re not talking about delicious treats you enjoy with a glass of milk. Instead, “cookies” refer to small files that store users’ data from websites they visit. On the same coin, cookies also can supply businesses with information on those individual consumers searches. Scattered throughout websites and unseen by consumers, cookies reveal real-time data that allow eCommerce...

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### The Key Differences Between a CDP and a DMP

> Understand key differences between CDP vs. DMP. Enhance customer insights, refine targeting, and elevate marketing strategies with precision.

- Published: 2019-05-08
- Modified: 2023-08-28
- URL: https://premierecreative.com/blog/cdp-and-dmp-differences/
- Categories: Amazon Marketing, Digital Marketing
- Tags: Amazon, Amazon CDP, Amazon DMP, Audience Targeting, Data-Driven Marketing, Return on Investment (ROI)

In the last 12 months, Customer Data Platforms (CDPs) have become something of a focal point for marketing executives. It seems there are different CDP’s emerging onto an increasingly saturated market place every day. Between Simon Data’s platform, Learn Segment, mPartical, and more, marketing executives are working overtime to understand what all of these CDP’s do and how they interact with other systems. Between tag managers, data warehouses, and more, the pressing questions remain: what do each one of these systems do, and which systems do they complement, replace, or interact with? At the same time, there has been a similar evolution with Data Management Platforms (DMPs). All of this movement into/ out of the market for CDPs and DMPs begs the question: how do CDPs relate to DMPs? More importantly, who needs which type of software? It seems clear that DMPs and CDPs are separate systems with complementary functions. This piece explores further. DMPs – An Overview of Data Management Platforms for Digital Marketing The Data Management Platform (DMP) is a tool used to gather 2nd and 3rd party user data from the Internet and organize it into a more useful structure for marketers. A DMP assigns a unique cookie ID to a user, allowing that cookie to gather information about the user’s behavior online. From there, the DMP creates anonymous user profiles that contain the information collected about each user’s behavior online. By making this data available to DSPs like Doubleclick, DMPs enable media buyers to target large...

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### The Future of SEO: Optimizing Content for Voice Search and Virtual Assistants

> Start optimizing content for voice search and virtual assistants. Stay ahead, enhance visibility, and engage audiences effectively.

- Published: 2019-04-23
- Modified: 2023-10-04
- URL: https://premierecreative.com/blog/seo-voice-search/
- Categories: Digital Marketing, Search Engine Optimization
- Tags: Alexa, Chatbots, Google Snippets, Mobile Marketing, People Also Ask (PAA), Siri, User Experience (UX), Virtual Assistants, Voice Search

If you’re an advertiser that allocates budget toward SEO, PPC, or paid social, learning how to optimize web content for SEO in the context of spoken search queries will be essential and paramount for your company’s durability. In the coming 2 to 3 years, advertisers are going to witness a paradigm shift in the way that consumers search for content online. As virtual assistants like those found in Google home, Apple iPhone, or Amazon Echo become more and more ubiquitous, consumers are going to find themselves saying queries out loud in their cars, living rooms, and kitchens more and more. Below is an outline to help you prepare for the shift. Take a Look at Google's Featured Snippets Google Home and Google Assistant generally read out verbatim the content of featured snippets in response to queries. To understand these strategies, let’s take a look at what marketers refer to as “snippets. ” Many of the strategies used today by SEO professionals to gain “featured” status in search queries also apply to voice search. There are three types of snippets that Google’s search algorithms produce in response to both spoken and typed queries: paragraphs, lists, and tables. Paragraphs appear to be the best-fit type of snippet for search since they compromise 85% of all featured snippets produced in response to search queries. Paragraphs are arguably the best-fit snippets for voice queries as well. SEO Tactics for Voice Search and Virtual Assistants Here are some tactics to employ when creating paragraph snippets in order...

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### How to Win with Amazon’s Marketing Platform

> Unleash success on Amazon's Marketing Platform. Elevate sales, optimize ads, and dominate eCommerce with strategic insights.

- Published: 2019-04-16
- Modified: 2023-10-27
- URL: https://premierecreative.com/blog/amazon-marketing-platform/
- Categories: Amazon Marketing, Digital Marketing, eCommerce Marketing, Paid Advertising
- Tags: Amazon Advertising, Amazon Agency, Amazon DSP, Branded Keywords, Keywords, Landing Pages, Return on Ad Spend (ROAS), Return on Investment (ROI)

As Amazon continues to tighten its grip around global e-commerce, advertisers flock to its exploding advertising platform with massive budgets and uncertain expectations. Although Amazon delivers customers at unmatched scale, advertisers find that significant self-education is required if they plan to fully harness the power of the Amazon demand side platform (or DSP). How can advertisers get the most bang for their buck on Amazon? How does Amazon’s DSP differ from Google’s? Let’s delve into how Amazon advertising works and examine the best practices to ensure that you maximize ROI on Amazon’s advertising platform. Marketing Factors Unique to Amazon One of the key differences between Amazon and Google’s DSPs concerns the type of user behavior affecting paid media optimizations on both platforms. Unlike Google, Amazon delivers optimal placements to the retailers that sell more. In other words, the more products you move on Amazon, the more your visibility improves. This relationship between sales and visibility pressures marketers to focus on product detail pages, which can act as information hubs for products as well as landing pages for Amazon marketing campaigns. It’s important to keep in mind that information from a product’s details page usually appears in the ad’s text that users see. Amazon Marketing Platform Keyword Tiers Bidding on keywords for any search platform – be it Google, YouTube, or Amazon – can be a confusing and complicated process for advertisers. When it comes to strategizing for Amazon’s marketing platform, it’s helpful to group keywords that you’re bidding against in 1 of...

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### Recruiting Paid Social Influencers

> Master paid social influencer recruitment. Amplify brand reach, engage audiences, and drive conversions with influencer marketing strategies.

- Published: 2019-04-09
- Modified: 2023-08-29
- URL: https://premierecreative.com/blog/recruiting-paid-social-influencers/
- Categories: Digital Marketing, Influencer Marketing, Social Media
- Tags: AspireIQ, Facebook, Influencer Marketing Agency, Instagram, Pinterest, Snapchat, Social Media Agency, Twitter, YouTube

In the digital age, consumer attention is more fragmented than ever. Between robust social platforms like YouTube, Reddit, Twitch, Snapchat, online forums, and more, holding a viewer’s attention is no walk in the park. Luckily, recruiting social influencers can help businesses overcome this challenge. Influencers are individuals with an immense fan base on any social platform. Influencer marketing identifies these individuals and leverages their audience as potential customers. Every social platform has influencers that produce content for thousands or even millions of users. The art of finding the right influencer(s) does not have to be daunting. It will, however, require a bit more work than simply recruiting an influencer with the most users on any given platform. Finding the right network, and ultimately the right influencer for your campaign requires strategic thinking. Check out this how-to guide for getting started on your influencer marketing campaign. Find the Right Social Media Network for Your Niche Think about the channels on which your target demographic remains most active. Be ready to explore new forms of media such as Podcasts, Twitch streams, or Reddit as ecosystems where social influencers hold sway over your potential customers. For example, did you know that Twitch users collectively spend upwards of 18. 6 million hours watching a single influencer live stream per month? Try and think beyond the numbers as you begin searching for the right networks and social influencers. It’s not just about whom your target customers follow, but whom they also respect. Who do they listen to? Who...

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### Using LinkedIn to Find New Prospects

> Harness LinkedIn's power to discover new prospects. Build connections, nurture leads, and grow your network for business success.

- Published: 2019-03-20
- Modified: 2023-08-28
- URL: https://premierecreative.com/blog/using-linkedin-to-find-new-prospects/
- Categories: Digital Marketing, Social Media
- Tags: Audience Targeting, Brand Building, Business-to-Business (B2B), Conversion Funnel, Lead Generation, LinkedIn, Reputation Management, Social Media Agency, Word-of-Mouth Marketing

Finding new clients is tough and can eat away at precious time and resources. But with a large user base of over 400 million global professionals, LinkedIn makes it easier to acquire new and broader business opportunities. Moreover, LinkedIn allows businesses to tap into existing connections while effectively reinforcing one’s brand through word-of-mouth marketing. So whether you just created a profile or have already racked up some valuable connections, you can transform LinkedIn into a secret weapon for discovering a steady stream of new leads and prospects. Here are some ways you can set the groundwork to build more meaningful connections with potential leads. 1) Making Connections Browsing through LinkedIn profiles allows sales managers to locate users that match a target demographic, whether it’s based on industry, job title, pay grade, or other differentiating factors. Once you’ve located a potential lead through LinkedIn search, making the first contact requires a brief introductory text and a simple click of a button. Critical however to the send is personalizing the message for each prospect. For instance, you may want to mention how you met or why you want to connect. Taking the time to craft a personalized message goes a long way because it increases the likelihood you’ll receive a response and potentially land a new sale. Another method of creating connections involves taking making use of LinkedIn Publisher. This platform allows LinkedIn users to share knowledge and expertise in their jobs with other professionals. More importantly, posting frequent updates ensures you...

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### Google Updates PageSpeed Insights With New Data From Lighthouse

> Stay ahead with Google's PageSpeed Insights update featuring Lighthouse data. Optimize site speed, user experience, and search rankings now!

- Published: 2019-03-13
- Modified: 2023-08-28
- URL: https://premierecreative.com/blog/google-pagespeed-insights/
- Categories: Digital Marketing, Search Engine Optimization, Website Design
- Tags: Google Lighthouse, Mobile Marketing, Search Engine Result Page (SERPs), Search Rank, User Engagement, User Experience (UX), Website Audits, Website Speed

Speed is a killer. Website visitors have unrealistic expectations regarding lighting fast loads. Time, like money, but be explicitly managed or you can lose prospective customers before they even get to your first web page. It’s time to supercharge your website’s mobile load times! So when your website takes even an extra second too long to load, you risk losing visitors. Sluggish load times only frustrate visitors, causing them to leave your website and even deter them from returning in the future. Luckily, you can fix your website’s glacial-paced load time with help from Google’s new and improved PageSpeed Insight Tool. The new update – originally launched in November 2018 – uses Lighthouse, a speed tool from Google, alongside field data provided by the Chrome User Experience Report (CrUX). A Bit About Google Lighthouse and CrUX Now in its 5th version, Google’s official release notes state that, “v5 of the API will now provide CrUX data and all of the Lighthouse audits. Previous versions of the PSI API will get deprecated in six months. ” So what exactly does this mumbo-jumbo mean? It means that you can receive better insights to supercharge your website’s load speed. Let’s break down some of the data Google’s improved tool offers: Field Data: With help from the Chrome User Experience report, this data reveals the First Contentful Paint (FCP) and the First Input Delay (FID). Lab Data: Lighthouse will analyze the current page on an emulated mobile and plots helpful metrics from that tool including...

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### How to Convert Customers With Deals and Free Shipping

> Convert customers using deals and free shipping. Drive sales, enhance customer loyalty, and boost revenue with effective eCommerce strategies.

- Published: 2019-03-06
- Modified: 2023-08-28
- URL: https://premierecreative.com/blog/using-deals-and-free-shipping/
- Categories: Amazon Marketing, Digital Marketing, eCommerce Marketing
- Tags: Amazon Prime, Audience Targeting, Customer Loyalty, Millennials, Online Discounts & Deals, Retail Trends

Whether browsing for shoes or fabulous clothes or even rare collectibles, the Internet continues to revolutionize the way customers make purchasing decisions. Amazon, the world’s largest online shopping hub, fundamentally changed the way customers spend their money by allowing them to shop until they drop without even leaving their house. Originally conceived as an online book retailer, Amazon now stands at the forefront of online retail, setting standards for other companies to follow. As an online retailer, you need to take a page from Amazon’s book to attract and retain customers. While you may not be able to outmatch Amazon, you can still spark more conversions by offering customers perks like discounts and free shipping. Let’s explore how you can take advantage of these two incentives to see more sales and higher customer satisfaction. Driving Transactions Through Discounts Like Amazon Whether a discount reduces a bill by 5 cents or 5 dollars, smart shoppers appreciate a good deal, and companies such as Amazon take notice. Flagship Research conducted a study to show that millennials prefer online discounts to free shopping. The numbers are in and 34% of respondents aged 25-34 want a discount for an online purchase, while only 18. 5% preferred free shipping to online discounts. While business owners should take the results of this study with a grain of salt, these findings are great news if millennials make up your target audience. Millennials already have an estimated $600 billion in purchasing power, and that amount will continue to rapidly increase. As...

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### Direct Traffic in Google Analytics

> Demystify Direct Traffic in Google Analytics. Learn its origins, insights, and optimize your marketing efforts for better online performance.

- Published: 2019-02-20
- Modified: 2023-08-28
- URL: https://premierecreative.com/blog/google-analytics-direct-traffic/
- Categories: Digital Marketing
- Tags: 301 Redirects, Audience Analysis, Direct Traffic, Google Analytics, Google Tag Manager (GTM)

Direct traffic, commonly misinterpreted as bookmarked websites or familiar URLs, takes on a new meaning when you view your website's traffic using Google Analytics. All of your website's unrecognized traffic falls into a general category showing no clear referral paths. Factors affecting this direct traffic anomaly range from privacy and security settings, multiple devices, and app usage. Without a more sophisticated understanding of Google Analytics, you lose sight of your “direct” audience that consists of valuable visitor behaviors and actions. Google Analytics strives to minimize the blinding impact of direct traffic by offering segmentation tools and tactics to analyze this mysterious traffic performance further. Through filtering, Google Analytics can reduce levels of direct traffic by producing valid data. By maintaining data for six months, tools present traffic in a more controlled manner. For example, when a visitor finds your website through a search and later returns, this visitor will be labeled "organic search referral" for six months. Let's learn more about direct traffic and what it means for your business. Factors Causing Direct Traffic Direct traffic is incredibly frustrating. You clearly need more depth as you attempt to learn your audience and traffic sources, so the big question lingers: what prompted visitors to your site, which is then labeled as direct traffic? Bookmarks or users' typing behaviors Visitors may have your website bookmarked and land with one click. Users may also begin typing and based on browser history; recommended websites may appear and result in direct traffic due to browser predictions. Analyzing...

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### Google Search Ads 101

> Your guide to Google Search Ads. Reach customers, boost visibility, and drive conversions with effective search advertising strategies.

- Published: 2019-02-13
- Modified: 2023-11-13
- URL: https://premierecreative.com/blog/google-search-ads/
- Categories: Digital Marketing, Paid Advertising
- Tags: A/B Testing, Click-Thru-Rates (CTR), Conversion Rate Optimization, Dynamic Ads, Google, Google Ads, Google Display Network, Google Search Ads, Key Performance Indicators (KPIs), PPC Agency

Where else can any business, small or large, target their specific customers day or night? Google Search Ads. Like many business owners, you tend to receive Google postcards every few months offer a free $150 to start using their platform. Opening an account, doing keywords research, and building your campaigns is the first step towards going live. Google earns 80% of the $36. 7 billion spent on search ads annually, so it pays to be well-versed in Google advertising. We're breaking down what your business really needs to know about Google Search Ads and their specifications to be a successful competitor. What are Google Search Ads Anyway? Google Search Ads are text-based advertisements that appear when an internet user searches a keyword related to an advertiser’s business. The Google ads appear with a small yellow box stating “Ad,” so users can recognize the difference from the organic search results. Google has unique capabilities to pinpoint a business’s specific audience via demographic, keyword, website, interest, device, geographic, and behavior-based retargeting to name a few. Google offers different types of ads depending on a business’s needs and each type of ad has its own set of specifications. Google Search Ad Specifications A quick search query on Google will show that the most popular search ad appears on most SERPs (search engine results page). Here you will have the ability to craft your ad text to help users determine (and click) on your ad offering. Headline 1: 30 characters Headline 2: 30 characters Description: 80...

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### SEO Strategy: Google Mobile-First Index

> Elevate SEO with Google's Mobile-First Index strategy. Capture mobile users, enhance rankings, and stay ahead in search trends.

- Published: 2019-02-06
- Modified: 2024-05-07
- URL: https://premierecreative.com/blog/google-mobile-first-index/
- Categories: Digital Marketing, Search Engine Optimization
- Tags: Google, Google Search Console, Mobile Marketing, SEO Agency

With Google's release of their mobile-first indexing algorithm, businesses need to place greater emphasis on improving mobile users' experiences. To remain relevant, a successful SEO strategy must focus on a mobile-first mindset. If you do not have a current responsive website, you may be losing customers before they even had the chance to learn about your products and services! Let's discuss the importance of mobile websites and how Google ranks and indexes search results. Google has one single index and now only views mobile content as searchers' behaviors evolve. How Google's Mobile-First Index Affects Search Results Google has created and launched the mobile-first index to provide the best user experience and most accurate search results. According to the Google Webmaster Blog, this took a year and a half to complete. By implementing Google mobile-first indexing, all searches now reflect content that only appears on mobile websites in the event your mobile site differs from the desktop version. Google mobile-first uses this visible content to index and rank search listings regardless of the device usage. Some people have a website that works the same on desktop and mobile. For the modern Smartphone, that is painful because people do not want to pinch or expand. For some businesses, a second website has been built specifically for a mobile device. However, this is less common because many businesses have converted their website into a responsive design. Google crawls meticulously browse links on the web and builds an index of pages, images, and documents discovered from Google's web crawler's search... .

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### An Advertiser’s Guide to Google’s Display Network

> Navigate Google's Display Network! Expand reach, target audiences, and drive impactful results. Explore the potential today!

- Published: 2019-01-25
- Modified: 2023-08-17
- URL: https://premierecreative.com/blog/google-display-network/
- Categories: Digital Marketing, Paid Advertising
- Tags: Brand Building, Call-to-Action (CTA), Google Display Network, Google Gmail Ads, Google Video Campaigns, True In-Stream Ads

Collectively, companies spend billions of dollars on digital marketing each year, making the Internet a powerhouse that drives modern marketing initiatives. Organizations utilize web marketing in an effort to target potential customers, raise brand awareness, and increase sales. With so many digital platforms in the running, it becomes difficult to determine which platform is best. “Where will I get the most bang for my buck? ” In the following blog post, we make a case for the Google Display Network including the various specifications for each ad option. What is the Google Display Network? Google display network contains 3rd party websites that partner with Google to serve up display ads on their website in a revenue sharing arrangement. With the Google Display Network, nearly any Internet user is within arm’s length. This network pushes ads towards targeted audiences and desired websites. Google Display Network integrates ads with like-websites to offer a subtle source of context-based marketing through the following ad options: Responsive Ads Gmail Ads True In-Stream Ads TrueView Video Discovery Ads Bumper Ads Call-Only Ads App Install Ads App Engagement Ads Responsive Ads Responsive ads adjust in appearance, size, and format to suit nearly any ad space available on the Google Display Network. If your ad looks best in banner format, it will appear as a banner ad on websites. These ads automatically adapt to ad spaces and reformat to look more inviting. Ad specs to consider: Ad verbiage (including logos with text) may only cover 20% of the ad’s...

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### Quick & Simple Research Tips for Using AdWords

> Master AdWords with quick research tips. Optimize keywords, target audiences, and boost ROI with simple yet effective techniques.

- Published: 2019-01-17
- Modified: 2023-08-17
- URL: https://premierecreative.com/blog/research-tips-for-adwords/
- Categories: Digital Marketing, Paid Advertising
- Tags: Audience Targeting, Brand Building, Call-to-Action (CTA), Google AdWords, Keywords, Landing Pages

Google AdWords is not for the meek at heart. Whether you are new to the platform or an experienced user, Google AdWords is an excellent medium for raising brand awareness and generating new customers. According to Webvisible’s research, 72% of consumers prefer to find information on local merchants through search engines like Google. While every website wants a heavy stream of organic traffic, paid advertising is an immediate technique to get the ball moving. Configuring a laser-focused AdWords PPC campaign requires strong call-to-action, well-crafted banners or text ads, all tied to an effective landing page. Sounds tough? Not to worry, whether you just signed up for Google AdWords or are looking to fine tune, try using these tips to launch your PPC campaign. 1) Ask Your Employees For Insight When it comes to effective AdWords usage, the best place to start is speaking with the hard-working people who make up the business. Since you’re marketing your brand, who better to evaluate your company than loyal employees? Your employees know the ins- and outs- of your brand, so they can provide valuable insight or feedback that outsiders may want to know when reviewing your company. This type of insight can provide managers with an idea of how people feel about your brand, mission statement, values and products, and any other factors that create the unique culture of the company. This should include speaking with various departments including sales, business development, human resources, IT, management, etc. Learn how the business runs and...

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### 5 Questions To Ask Before Publishing A Landing Page

> Before you publish a landing page, ask these 5 crucial questions. Optimize conversions, engage visitors, and ensure impactful results.

- Published: 2019-01-08
- Modified: 2023-08-17
- URL: https://premierecreative.com/blog/5-questions-to-ask-before-publishing-a-landing-page/
- Categories: Digital Marketing, Paid Advertising
- Tags: Call-to-Action (CTA), Click-Thru-Rates (CTR), Conversion Rate Optimization, Landing Pages, Lead Generation, Mobile Marketing, Mobile Responsive Design, User Engagement, User Experience (UX)

After weeks of researching, brainstorming, and testing, you’re finally ready to launch a PPC campaign with a new landing page and begin converting visitors into customers. Or are you? Driving traffic to your website is paramount, but your landing page closed the PPC loop. Each element in your landing page, including the copy, the call to action, all the way down to the color of the page’s button, should drive home your message and convert every click. If you’re unsure if you should publish your new landing page, then ask yourself these 5 questions. 1). "Does My Landing Page Lead With a Strong Headline? " Grabbing your visitor’s attention is priority #1. With very little time to spare, visitors want a confirmation that your landing page matches their search expectations. Your landing page’s headline must showcase your offer loud and clear, letting your customers know you can help solve their problems. You have one chance at a great first impression, so you want a compelling headline that connects with your visitors. Build trust and confidence with clear, concise and focused headlines that entice visitors to click through to other pages on the site or submit their details through a form. 2). "Is My Landing Page’s CTA Clear? " A pretty landing page isn’t enough to encourage conversions if it fails to inspire visitors to take action. After all, the main purpose is to transition prospective customers from interest to action. You can increase performance metrics when you spell it out with a clear...

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### Premiere Creative’s Top 10 Marketing Blogs of 2018

> Discover the best marketing insights of 2018! Premiere Creative presents top 10 blogs for expert strategies & digital trends.

- Published: 2018-12-19
- Modified: 2023-11-13
- URL: https://premierecreative.com/blog/top-10-marketing-blogs-2018/
- Categories: Digital Marketing, Influencer Marketing, Paid Advertising, Search Engine Optimization, Social Media, Website Design
- Tags: Bing, Brand Building, Digital Marketing Agency, Facebook, Fake News, Google AdWords, Google Algorithm, Google Panda, Hypertext Transport Protocol Secure (HTTPS), Online Reviews, PPC Agency, SEO Agency, Social Media Advertising, Social Media Agency

As the top digital marketing agency in NJ, Premiere Creative has been a go-to source of information for B2C and B2B companies and markets for 3 decades. Our blog strives to give our readers insight into the latest digital news, social media trends, and SEO tips in an ever-changing digital landscape. As we approach the end of another year, let’s reflect on the digital breakthroughs, shifts, and marketing insight we accumulated in 2018. 10) 5 Ways to Improve Search Rank on Bing Google continues to outshine other search engines, with more than a 70% market share. But if you’re thinking of ignoring your presence on Bing, you’re making a critical mistake. While not as popular as it’s search engine sibling, Bing can still offer some benefits to expand your online reach. Read our blog to learn how you can improve your search rank on Bing. 9) Must-Have Website Features For Every Small Business 2018 was jam-packed with new web design features that take ordinary websites to the next level. Does your small business website contain any of these must-have features? 8) 4 Steps to Gaining More Google Reviews Google reviews may decide whether or not a customer passes over your online listing. Are you more likely to trust a company with many positive reviews or would you choose the company without any reviews? It can be challenging to stay relevant in today’s environment, but having positive to reviews to share with prospective customers can help propel you to success. Not...

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### Creating an Effective Landing Page

> Craft high-impact landing pages with our guide. Capture leads, drive conversions, and optimize user experience for online success.

- Published: 2018-12-12
- Modified: 2023-08-29
- URL: https://premierecreative.com/blog/creating-an-effective-landing-page/
- Categories: Digital Marketing, Paid Advertising, Search Engine Optimization
- Tags: Call-to-Action (CTA), Conversion Rate Optimization, Google Analytics, Google Analytics 4, Landing Pages, Lead Generation, Return on Investment (ROI), User Behavior, User Engagement, User Experience (UX)

Anyone who has ever flown always hopes for a smooth landing. Once the plane hits the ground, passengers feel a sense of relief when we reach the destination. Relative to websites, businesses want web traffic to land at the correct destination so that visitors can perform a particular action, whether that action entails making a purchase or signing up for a newsletter. With comfort, comes the possibility to convert website visitors into customers and brand advocates. Compelling landing pages can help make the process run smoother. If you've ever neglected to put thought and effort into creating a landing page, then you're in for a rude awakening. Optimized landing pages help businesses add subscribers, increase sales, and strengthen SEO for your website. When you drive results, you drive a successful business! A Landing Page’s Destination: Success Businesses have the opportunity to drive sales one landing page at a time. Landing pages inspire calls to action, whether you want visitors to download an eBook or fill out a contact form. Methods to encourage visitors to perform these actions may vary, such as highlighting your latest blog, or offering an exclusive eBook in exchange for filling out a contact form. Landing pages intend on getting visitors to act. Configuring landing pages to collect data proves helpful in the long run because your marketing team can analyze this data to create your ideal audience persona, and concentrate on converting these members into customers rather than focusing on visitors who don't match your buyer's persona. Thoughts...

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### SEO Strategies for Small Businesses

> Optimize SEO for small businesses: Proven strategies for higher visibility. Dominate local search, attract customers, and compete effectively.

- Published: 2018-12-05
- Modified: 2023-08-29
- URL: https://premierecreative.com/blog/seo-strategies-for-small-businesses/
- Categories: Digital Marketing, Search Engine Optimization
- Tags: Blogging, Content Management System (CMS), Google My Business, Local SEO, Magento, Meta Descriptions, Meta Tags, On-Page SEO, Return on Investment (ROI), Search Rank, Shopify, White Hat SEO, Wix, WordPress

Like everything in life, we all want to improve and better ourselves continually. You want to be the best in your industry, and that requires work. If you lack a basic SEO strategy in your business operations, it's time to start making moves. SEO building begins with business owners. Reliable rankings increase chances for success. Who does not want success? Startups, small, and local businesses all need SEO to thrive online. Even established Fortune 500 companies rely on SEO to survive on the web, lest their competitors eventually overtake them. Think of SEO as a long-term investment. SEO requires work and does not happen overnight, but the results can bump companies to Google's top results.  Let's talk about you how can flex those mental muscles by taking you through some SEO basics. How Does SEO Impact Your Small Business? Search Engine Optimization (SEO) does not require an advanced physics degree. SEO requires marketing teams to think strategically. Before looking at the big picture though, start small. Ready to embark on an SEO journey with us? The 80/20 Rule, AKA the Pareto Principle Applied to SEO The terms, "less is more," and "quality over quantity," both refer to uneven distribution. Speaking from an SEO perspective, exerting 20% effort will reap 80% benefits. A little bit of work goes a long way. Thinking like Pareto, plant some SEO seeds and search results will flourish. SEO Strategies 101 If you want to see improved search results, you must start at the beginning - your website... .

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### Instagram Algorithms: How They Affect Your News Feed

> Learn how Instagram Algorithms impact your news feed. Understand engagement, content visibility, and optimize your strategy for success.

- Published: 2018-11-28
- Modified: 2023-08-29
- URL: https://premierecreative.com/blog/instagram-algorithms-how-they-affect-your-news-feed/
- Categories: Digital Marketing, Social Media
- Tags: Hashtags, Instagram, Instagram Stories, Social Media Advertising, Social Media Agency, Social Media Trends, User Engagement

When scrolling through Instagram, do you ever wonder why you see posts from people you don't follow? Do you find yourself liking a photo on Instagram and then see it was from a week ago? You may think, "oh no! They think I'm stalking their profile! " Why does this happen? The answer lies in how the photo-sharing app delivers content to your newsfeed Instagram's algorithm determines the content users see on their newsfeed. Needless to say, changes to Instagram's algorithm will also affect the content users see. Differing views exist when it comes to algorithms. On one side of the coin, people want relevance. But, at the same time, users also prefer content in chronological order. Understanding Instagram's algorithms require much thought and teams of engineers, scientists, and strategists designing these formulas. Let Premiere Creative break down how Instagram content makes its way to your newsfeed! Your Instagram Feed Any time a social media algorithm updates, it affects businesses and marketing. Instagram feeds feature accounts you follow but also bases your interests. Instagram's primary goal places friends and family first. Previously, when newsfeeds were in chronological order, roughly half of the posts seen were from users' loved ones. With the 2018 update, this percentage soared to nearly 90% in the hopes to deliver content that users will find more meaningful. How does Instagram know your friends and family? Based on the content you have engaged with in the past, Instagram attempts to predict what matters to you. Also, owned by...

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### Fake Information: The Feeding Frenzy Epidemic

> Unraveling the impact of fake news on digital marketing. Navigating credibility, trust, and brand reputation in the age of misinformation.

- Published: 2018-11-19
- Modified: 2023-08-29
- URL: https://premierecreative.com/blog/fake-information-the-feeding-frenzy-epidemic/
- Categories: Digital Marketing, Social Media
- Tags: Ad Fraud, Black Hat SEO, Facebook, Fake News, Online Reviews, Reputation Management, Twitter

The phrase, "fake it until you make it" used to inspire and motivate us. Now, upon hearing the word fake, we think of “fake news. ” Today, however, we see fake social media profiles, fake reviews, and even fake emergency alerts. As we take all of this into consideration, sometimes we must rely on instinct to decipher the truth amongst the lies. Blatantly false information may give us a good laugh, but it ultimately proves problematic. For instance, this epidemic of false data has caused problems with local search results. False information alters audience behaviors and can even compromise trust. Meanwhile, online scams run rampant with fake users stealing identities and money. These scams impact businesses and potential customers who do not want to bear the burden of deciphering content to find the truth. Risks are: algorithms disrupting messages' visibility, analytics, traffic views, and operations. Consider this - customers and businesses want clear, consistent messages, but fake information results in rising costs, low ROIs, and damaged reputations. Awareness and an understanding of false information can help businesses be vigilant, as well as leverage costs and manage doubts. False Content to Watch Out For and Combat Fake information continues to spread across the web. Let’s examine some content that helped turn this trend into a full-fledged epidemic. Fake News We often see this in the media when two stories contradict one another. It creates friction and doubt as broadcasted news will have different versions across media outlets. In essence, fake news is...

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### Getting the Most Out of Google Maps

> Maximize Google Maps! Enhance visibility, engage local customers, and drive foot traffic with effective strategies.

- Published: 2018-11-08
- Modified: 2023-08-29
- URL: https://premierecreative.com/blog/using-google-maps-for-success/
- Categories: Digital Marketing, Search Engine Optimization
- Tags: Brand Building, Google Maps, Local SEO, Online Reviews, Reputation Management, SEO Agency

Who doesn’t love Google? After all, it is the most used search engine worldwide. Google assists us every day by answering our questions, providing driving directions, and even influencing our purchasing decisions. With Google, you can begin to type food, like pizza, and local pizzerias will appear under "pizza near me. " Typing a few letters gives us a list of places with ratings nearby to satisfy our cravings. Success Through Google Reviews: How Businesses Can Make Their Mark Have you ever recommended a restaurant to a friend or colleague? Sometimes we forget the name and say, "it starts with a B. " We then take out our trusty Smartphone and look up restaurants until we find the place on the tip of our tongue. We visit that restaurant because it was one of the first results on Google Maps. However, sometimes, we wonder if it is the exact restaurant referred. It could have poor service, high prices, or unappealing food. Businesses on the first page of Google have the highest visibility. The first page is the trusted resource, and 90% of users do not visit the 2nd page. Much thought must go into a Google Local strategy. You can begin by thinking of your customers. When a client is disappointed, what actions do they take? They rate and write reviews on Facebook, Google, or Yelp. They may tweet, or even post on Instagram. Your SEO description and business information are essential, but it takes some extra work to build and promote...

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### Expanding Your Snapchat Audience

> Grow your Snapchat audience with proven techniques. Engage, captivate, and attract new followers for enhanced brand presence.

- Published: 2018-10-23
- Modified: 2023-08-29
- URL: https://premierecreative.com/blog/expanding-your-snapchat-audience/
- Categories: Digital Marketing, Social Media
- Tags: Audience Targeting, Brand Building, Snapchat, Snapchat Stories, Social Media Agency, User Engagement, User-Generated Content (UGC)

Snapchat empowers us to have fun taking pictures with fun filters and other customization features. Users get to express themselves, and learn about the world and their friends through stories. Snapchat recently launched an update in September, sporting an updated design. This new version allows users to subscribe to creators or publishers as you watch their snaps. Snapchat already encourages us to live and communicate in the moment so why not receive real-time updates from brands and celebrities you care about? On the opposite end of the spectrum, the new Snapchat update allows brands to attract and retain new followers. If you're new to the popular mobile app, use these tips to help expand your Snapchat audience. Share Your Snaplink Snapchat allows users to share their username, or snapcode, on the main dashboard directly next to your trophies. Be sure to include your snapcode in your next email campaign or social media post to attract new followers. Snapchat also has a personalized link that users can share with others. Your audience clicks the link, opening the Snapchat app on their phone before adding you as a friend. Type: snapchat. com/add/yourusername and let everyone see your favorite filter and hilarious snaps! You can also display your Snapcode in print at your business or digitally on your website. Swapping Snaps Face-to-Face Ever wonder how you would look wearing someone's face? With Snapchat, you'll finally get your answer. When in a social setting, seek out others who use Snapchat for some fun. The Snapchat...

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### Promoting Your Brand With LinkedIn Advertising

> Your guide to LinkedIn Advertising. Target professionals, amplify B2B success, and drive conversions with strategic campaigns.

- Published: 2018-10-15
- Modified: 2023-08-29
- URL: https://premierecreative.com/blog/linkedin-brand-advertising/
- Categories: Digital Marketing, Paid Advertising, Social Media
- Tags: Audience Targeting, Business-to-Business (B2B), Lead Generation, LinkedIn, Social Media Advertising, Social Media Agency

LinkedIn is the largest professional networking platform with 560 million members. Failing to establish a LinkedIn presence means that you deny yourself the chance to connect with half a billion users who may become a customer one day. Among its many offerings, LinkedIn offers business the opportunity to use targeted advertising. This is simple, self-service advertising where you’re in charge of your content and spending budget. By creating impactful ads, you remain in complete control of your campaign, allowing your brand to reach new faces and convert them into customers. Getting Started With LinkedIn Advertising There are no initial, up-front costs, meaning you can spend whatever you can afford. You spend what you want when you want. LinkedIn is an excellent platform for any start-ups, local businesses, recruiters, or anyone who has reached a plateau with organic growth. With many involved in B2B advertising, this feature can drive growth and expand your brand’s reach new audiences. That’s not even the best part! LinkedIn offers this service to anyone; you don’t even need to manage an official company page. Instead, you can market your services, your personal brand, or your services directly through your LinkedIn profile. This feature sets LinkedIn apart from other social media platforms like Facebook where you need an official business page in order to reap the benefits of paid advertising. For professionals starting out with more individual connections, LinkedIn advertising can help get their name out until they can establish their own company page, which can become...

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### 5 Tips for Writing a PPC Text Ad

> Master PPC text ads! Craft compelling copy, optimize keywords, and boost click-through rates for effective paid search campaigns.

- Published: 2018-10-04
- Modified: 2023-08-29
- URL: https://premierecreative.com/blog/5-tips-for-writing-a-ppc-text-ad/
- Categories: Digital Marketing, Paid Advertising
- Tags: Call-to-Action (CTA), Click-Thru-Rates (CTR), Conversion Rate Optimization, Copywriting, Google AdWords, Landing Pages, Negative Keywords, PPC Agency

Today, generating valuable leads remains the number 1 priority for business owners. By working with Google or Bing, PPC search and display campaigns can generate a substantial amount of traffic to your website. Since you’re paying for each click, every single aspect of your PPC campaign must be well planned to ensure you maximize your entire budget. A PPC campaign’s success relies on multiple factors including landing page design, your value proposition, and your campaign budget, to name a few. Yet, most campaigns fail to grasp the importance of effective PPC copy, which can make or break a PPC campaign. Leveraged by years of experience running PPC campaigns, the experts at Premiere Creative have 5 tips for writing text ads to help supercharge your PPC campaign’s results. 1) Great Minds Think Alike Crafting PPC text ad copy can be an arduous process, especially if you’re suffering from a nasty case of writer’s block. Before you begin crafting copy, take a minute to get inside your audience’s head. You want to understand a web users perspective, so can help you identify why visitors may or may not be clicking on your ad. Take a moment and consider the following questions: What prominent issues does your audience face? How will your product help solve their problems? What types of questions might they have about your services? By answering these questions, you will gain insight on what to include when in your ad’s messaging. 2) Take Advantage of the Limited Space Google AdWords...

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### Why Breadcrumbs are Essential for SEO Success

> Amplify user experience, navigation, and search rankings with structured breadcrumbs. Elevate your website's SEO strategy today!

- Published: 2018-09-26
- Modified: 2023-08-29
- URL: https://premierecreative.com/blog/using-seo-breadcrumbs/
- Categories: Digital Marketing, Search Engine Optimization, Website Design
- Tags: Bounce Rate, Breadcrumbs, Organic Website Traffic, Search Engine Result Page (SERPs), SEO Agency, User Behavior, User Engagement, Website Navigation, Website Usability

Who can forget this timeless fairytale classic? At the edge of a vast forest, a poverty-stricken woodcutter led his two children to their intended doom. Unbeknownst to the woodcutter, his two children, Hansel and Gretel, were fully aware of his intention to abandon them and already had a crafty plan to navigate home – following a trail of breadcrumbs. It’s easy for web users to feel lost while exploring deep within the structure of a website. Inspired by Hansel and Gretel, breadcrumb navigation allows users to find their way back from any page on a website. What is a Breadcrumb? A breadcrumb refers to a small text path, often located at the top of any given web page. The breadcrumb reveals a visitor’s location on a website and provides a clickable path, even as far back as the home page. Breadcrumbs come in three types: Hierarchy, Attribute, and History-based breadcrumbs. What are Hierarchy-based Breadcrumbs? You will probably hierarchy-based breadcrumbs more often than the other two types. Hierarchy-based breadcrumbs reveal a visitor’s location within a site structure and show how many steps it takes to return to the home page. For example, the path may look something like: Home > Blog > Category > Post Name When viewing this trail from left to right, you’ll notice that each text link represents a page from a higher navigational. What are Attribute-based Breadcrumbs? The breadcrumb trail you see may resemble something like: Home > Product Category > Gender > Size > Color This...

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### 5 Ways to Improve Search Rank on Bing

> Boost your Bing search rank with 5 effective strategies. Optimize content, keywords, and user experience for improved visibility and SEO!

- Published: 2018-09-19
- Modified: 2023-08-29
- URL: https://premierecreative.com/blog/5-ways-to-improve-search-rank-on-bing/
- Categories: Digital Marketing, Search Engine Optimization
- Tags: Bing, Keywords, Organic Website Traffic, Search Rank, SEO Agency

A mere twenty years ago, hardly anyone could have imagined how Google would soon encompass our daily lives. We’ve certainly come a long way since Google launched its service; in 2018, web users conduct more than 2 trillion Google searches. That’s not an estimate or an over exaggeration. Talk about working overtime, right? These searches range from anything like local restaurant hours and product reviews to hysterical cat videos. With so many web users preferring Google as their search engine of choice, Bing tends to receive the short end of the stick. Remember the sister rivalry in the Brady Bunch? Try picturing Google as Marsha, the sibling who receives all of the attention, while Bing jealously mumbles “Google, Google, Google” in the corner, akin to Jan Brady. But like Jan Brady, Bing has its own merits to offer. In many ways, Google and Bing don’t have many differences. Still, Google and search are synonymous while poor Bing slowly evolved into a joke amongst Google users. But don’t count Bing out just yet because this overlooked search engines may be making a comeback. 1) Bing STILL Attracts Users So you think you’re an SEO wiz just because you’ve optimized your website on Google? Not so fast Cowboy! While Google will definitely supercharge your online ranking, you need to cover all of your bases so you don’t miss out on any customers. With that being said, you’ll need to shift some focus towards Bing. Now before you roll your eyes and dismiss...

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### Can Influencer Marketing Boost Your Brand Awareness?

> Unleash brand awareness with influencer marketing. Amplify reach, engage audiences, and elevate your brand's visibility through partnerships.

- Published: 2018-09-12
- Modified: 2023-11-13
- URL: https://premierecreative.com/blog/can-influencer-marketing-boost-your-brand-awareness/
- Categories: Digital Marketing, Influencer Marketing
- Tags: Brand Building, Influencer Marketing Agency, Return on Investment (ROI)

Take a guess – how much do you think a person can make from a single Instagram post? A few hundred dollars? Maybe some free product? Celebrities like Selena Gomez have been known to earn over half a million dollars off each individual sponsored post, with others not far behind. With tens of millions of followers between them, the Kardashians can make between $250,000 to $500,000 per post. Influencer marketing isn’t a new concept. Celebrities and TV personalities have used their popularity to drive product sales for countless brands. Remember when Bette White endorsed Snicker? Or what about Britney Spears acting as an advocate for Pepsi? Many brands crave a celebrity influencer because these celebrities have the power to supercharge a brand’s sales and profits. Is your brand ready to embrace the power of influencer marketing? The Statistics Influence comes from a wide variety of source. Any person, group, brand, or entity has the potential to influence a consumer’s purchasing decisions. Here's a fact that everyone is starting to understand: influencer marketing works. Just in case you’re still on the fence though, here are some compelling numbers. Over 80 percent of consumers admitted that they trust recommendations from third parties over brand content, according to a recent study by Nielson Global. 30 percent of consumers are more likely to trust recommendations from non-celebrity bloggers than celebrities. That stat jumps among millennials, 70 percent of whom value recommendations and reviews when shopping. Influencer marketing pays, providing a return that is an...

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### How to Add a Service Section to Your Facebook Business Page

> Build your Facebook Page. Showcase offerings, boost customer engagement, and optimize your online presence.

- Published: 2018-08-22
- Modified: 2023-08-29
- URL: https://premierecreative.com/blog/facebook-service-section/
- Categories: Digital Marketing, Social Media
- Tags: Brand Building, Call-to-Action (CTA), Facebook, Lead Generation, Social Media Agency, Social Media Trends, User Engagement

Who wears the social media crown? Facebook, of course! With more than 2 Billion active users, you would be hard-pressed not to find your neighbor, your 6th-grade science teacher, or even your favorite celebrity TV dog. More importantly, your favorite brand has a large Facebook following. One of the more important tools on Facebook is their service tab, which offers a unique opportunity for brands to connect with existing and potential clients. But before you go rushing to a computer to add that nifty feature, let Premiere Creative guide you quickly through the process of adding a service section to your Facebook page. Access to the Facebook Service Tab First things first, you need to confirm that your business page qualifies for this helpful tool. Assuming you are qualified, don’t panic if the section isn’t present, you just have to perform a few additional steps. If you haven’t already done so, distinguish yourself as a local business in the “About” section. Click on “ Edit Page Info” and begin adding categories that best describe your business. For example, Premiere Creative’s page lists us as “Copywriting Service,” “Marketing Consultant,” and “Web Designer. ” While Premiere Creative offers many more services, Facebook sets a limit. Facebook only allows pages to add up to 3 services and keeps the most specific categories. Most Facebook pages listed as local businesses already have the service tab feature built in. Talk about service! Directly underneath your page’s cover photo, you will find a section labeled “services. ” From...

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### Must-Have Website Features for Every Small Business

> Discover the top website features. Engage visitors, drive conversions, and showcase your brand effectively with these essential elements

- Published: 2018-08-15
- Modified: 2023-08-29
- URL: https://premierecreative.com/blog/must-have-website-features-for-every-small-business/
- Categories: Digital Marketing, Website Design
- Tags: Blogging, Call-to-Action (CTA), Copywriting, Mobile Design, Online Reviews, Website Design Agency, Website Domains, Website Navigation, Website Speed, Website Usability

Big or small, staying relevant in the 21st century seems daunting.   Consumers face more than 6,000 messages per day! As a small business owner, you have to level the playing field, which starts with your website.   Assuming you have a website, be honest, is that design and content compelling that you would objectively want to look around or even contact your company? If you answered no, better make that tomorrow’s #1 priority, otherwise, you’re missing out on valuable time you could spend interacting with customers. Beyond making a website look “pretty,” several key web usability features can bring your website to the next level. Here are a few to help your website come out on top and engage your web visitors (or have them contact you). Your Website Needs A Clear Message Seems obvious, but try the litmus test. If you click on the home page, can you look for 10 seconds, close the browser, and know exactly what your business does? If the message doesn’t jump out and you cannot instantly recall as much, then imagine how your web visitors feel.   They will not think twice about hitting the red X, closing out the window, or the back arrow to look at other companies from their Google SERP. Sure, your homepage has to be visually compelling and attractive, but the organization remains key. Your website design must reinforce your brand’s message. It may seem like a no-brainer, but there should be a domain name, logo, tagline, call-to-action, top navigation,...

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### How to Recover from a Google Panda Penalty

> Rebound from Google's Panda penalty. Revitalize content quality, optimize user experience, and reclaim search visibility effectively.

- Published: 2018-08-01
- Modified: 2023-08-29
- URL: https://premierecreative.com/blog/how-to-recover-from-a-google-panda-penalty/
- Categories: Content Marketing, Digital Marketing, Search Engine Optimization
- Tags: Black Hat SEO, Bounce Rate, Google Algorithm, Google Panda, Keywords, Long-Tail Keywords, Search Engine Result Page (SERPs)

Have you noticed a sharp drop in traffic or a noticeable tumble in your search engine rankings? If you answered “yes” to both of these questions, then there’s a chance that your website was hit with a Google Panda penalty. But don’t worry, it’s not a lifetime sentence—a few smart fixes will get you back where you belong. With the recent Panda algorithm update, the content you are posting to your website is informative not to purely manipulate search engine crawlers to avoid dire consequences. Google handles an estimated 2 trillion searches a year, so your SEO (search engine optimization) must comply with white hat techniques. What is Google’s Panda Algorithm? The Panda Algorithm update focuses on how Google ranks quality web pages while limiting (dare we say punishing) spammy, keyword-stuffed content. Those websites that abuse keyword stuffing, even unintentionally, received major penalties dropping their rank from SERPs. Google’s Panda algorithm places greater value on the quality of the content and web user’s experience first and foremost. This recent update reduced the visibility of spammy websites in SERP, ensuring Google continues to deliver the tightest search engine results that people actually want and need. Why Did Google Penalize My Website? How Google’s Panda algorithm works isn’t 100% clear, but here a few possible causes. The most common reason for a penalty stems from a failure to produce original, useful content. When a website carries a high bounce rate coupled with short visitor sessions, Google assumes your webpage doesn’t align with...

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### How to Increase YouTube Viewership

> Boost YouTube viewership with proven strategies. Optimize content, engage viewers, and amplify your channel's success with these techniques.

- Published: 2018-07-26
- Modified: 2023-08-29
- URL: https://premierecreative.com/blog/how-to-increase-youtube-viewership/
- Categories: Digital Marketing, Social Media
- Tags: Social Media Agency, Video Marketing, YouTube

Let’s face it, we are addicted to YouTube! Connect, entertain, laugh, cry, inform, or inspire, viewers can’t get enough of this video sharing website. In 2018, users no longer use YouTube just to watch mishaps, behind the scenes, or legendary feats, YouTube now acts as a company’s distribution podium for advertisements. One billion visitors reportedly use YouTube on a monthly basis, solidifying YouTube’s position as the second most used search engine, right behind parent company Google. Given these statistics, optimizing your videos for maximum viewership can go a long way. But how do you go about enhancing your YouTube channel to increase the number of visitors watching your videos? How to Target the Correct Audience You must first identify your ideal audience: “Who do I want to watch my videos? ” Single parents, sports lovers, or even comic book enthusiasts, doesn’t matter the target audience. Just make sure you have appealing videos that speak to that demographic. For the most part, people watch videos for two reasons: emotional or educational. Emotional videos effectively evoke a certain reaction from the viewer, whether it is happiness, laughter, shock, or anger. In contrast, educational videos attempt to educate viewers about a particular topic or product, providing valuable benefits for viewers who learning better through observation. Ok so you have the content and the demographic, but how do you find where your audience lurks? Start by adding a location to your videos. This helps pinpoint members of your audience based on their geographic area. To...

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### Domain Registration Myths

> Busting domain registration myths. Demystify the process, secure your online identity, and make informed decisions for a better web presence.

- Published: 2018-07-18
- Modified: 2023-08-29
- URL: https://premierecreative.com/blog/domain-registration-myths/
- Categories: Digital Marketing, Website Design
- Tags: Digital Marketing Agency, GoDaddy, Website Domains

Choosing the correct (or memorable) domain name is critical for a brand’s identity to stand out. Sometimes, the best or ideal domain is unavailable. There are a few elements to consider before selecting a domain name. Several myths surrounding domain registration continue to circulate around the Internet. Here are 5 myths you’ll want to ignore as you complete the domain registration process. Myth #1: Domain Registrations are Difficult A domain name plays an important role in a business’ success online. A domain name acts as your brand’s identity on the web. Thus, you want to make sure you choose a domain name that aligns with your brand’s message, and is easy to find and promote. People wishing to register a domain name automatically believe that the process is long and arduous. This could not be further from the truth! Sure you may run into a problem or two, but you can install quick solutions. As you search for a domain name, consider these helpful tips: Research: Before you decide on a domain name, you’ll want to make sure that domain is available. As soon as you decide on a specific URL, register it before someone else can snatch it away. Keep It Short: A shorter domain name is the way to go! If the domain is too long, people may have trouble finding your website. Remember, less is more! Use Keywords: A good starting point to consider when identifying a domain is to look at your industry and the products...

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### Why Text Structure Matters for SEO

> Uncover the SEO impact of text structure. Enhance readability, user experience, and search rankings with effective content organization.

- Published: 2018-07-11
- Modified: 2023-08-29
- URL: https://premierecreative.com/blog/why-text-structure-matters-for-seo/
- Categories: Digital Marketing, Search Engine Optimization
- Tags: Google Algorithm, Keywords, On-Page SEO, SEO Agency, WordPress

It’s no secret that content drives action on the web, it’s what attracts visitors to your website in the first place. But did you know that your content’s structure is equally important for ranking well on search engines? Consider, for a moment, the way you’ve searched for information through Google in the past. When you scour websites for information, do you read an entire blog post or do you skim through the headlines and first paragraph? Most readers perform the latter because they want to confirm an article has relevant information before taking the time to read through it. Google, like most readers, scans your website copy in a similar manner. Structuring text appropriately will ensure your content performs better. Not sure how or where to begin restructuring your text? No problem! Here are some great tips to give your text structure the makeover it desperately needs! Organize Your Content With Headings Headings are one of the first things visitors notice when they land on your website. Readers use headers to locate important information because they summarize the main idea in that section. From an SEO perspective, headers give you the opportunity to add targeted keyword phrases and increase the overall keyword frequency. Make A Great First Impression With a Compelling First Paragraph First impressions matter, and you only have a short window of opportunity to grab your web visitor’s attention. Writing a captivating opening paragraph persuades visitors that your post, thoughts, and arguments align with their search intent. You...

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### What is a Permalink?

> Optimize URLs for search visibility, user experience, and higher rankings. Learn how permalinks influence your website's SEO.

- Published: 2018-06-28
- Modified: 2023-08-29
- URL: https://premierecreative.com/blog/permalinks-and-seo/
- Categories: Digital Marketing, Search Engine Optimization
- Tags: 301 Redirects, 404 Pages, Keywords, On-Page SEO, Permalinks, WordPress

If you own a WordPress website, you’ve probably encountered the term “permalink” at one point or another. If you haven’t, a quick login to the backend of your website will reveal as much. Select any page or post and look directly under the page title. There, you’ll see a space labeled “permalink. ” Just as its name suggests, a permalink is a permanent link to a specific post or page on your website. This link should always point to a specific item of content like a blog post. A permalink usually includes a website’s domain and slug; and no, a website’s slug doesn’t refer to a slimy mollusk. A slug, which comes after the domain, identifies a particular page of a website, thereby allowing visitors to locate the page quickly and easily. Why Should You Use Permalinks? Website owners use permalinks to make their visitors’ experience easier. When a visitor searches a website for a blog post, they typically encounter new posts first. If they want to find an older post, they must sift through the archives of posts. Luckily, permalinks can help visitors circumvent this arduous process. Permalinks allow an individual to find any specific post, regardless of its age. In addition to providing a great experience for web surfers, permalinks yield valuable SEO benefits. These links contain targeted keywords that can help a website rank higher for that specific word or phrase. Take a moment and type in a search query on Google. When a visitor searches for information...

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### Using HTTPS Websites to Improve Your SEO

> Discover how secure connections enhance your online presence. Boost security, trust, and search rankings by migrating to HTTPS.

- Published: 2018-06-19
- Modified: 2023-08-29
- URL: https://premierecreative.com/blog/improve-seo-with-https-websites/
- Categories: Digital Marketing, Search Engine Optimization
- Tags: Digital Marketing Agency, Hypertext Transport Protocol Secure (HTTPS), Search Rank, Secure Socket Layer (SSL), Website Domains

If we had to make a guess, switching your web domain from HTTP to HTTPS sits pretty low on your list of priorities, right? In fact, the thought probably hasn’t even crossed your mind. If this is the case, you’re actually doing yourself more harm than good. HTTPS websites create an extra layer of security that will keep both you and your clients safer from sneaky hackers on a mission to steal data. But by encrypting the information exchanged between your website and your customers, HTTPS websites create a safe place to conduct business online. Furthermore, this nifty feature can also improve your search ranking along the way. With so many benefits, more companies continue to make the switch from a standard HTTP site to the more secure HTTPS format. So why haven’t you? What is HTTPS? HTTP and HTTPS websites are acronyms for the type of communication your website exchanges with customers. For anyone unfamiliar with the technical aspects of a website, HTTP stands for Hypertext Transport Protocol. Meanwhile, HTTPS stands for Hypertext Transport Protocol Secure. HTTPS utilizes a Secure Socket Layer (SSL) certificate that automatically encrypts any information exchanged between a visitor and a website. For example, let’s imagine that a customer wants to make a purchase on your website with their credit card. Rather than transcribing the customer’s exact name and credit card number, an SSL replaces this information with random numbers, letters, and symbols. If a malicious hacker were to invade your website, they would unable...

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### 5 SEO Audit Steps for a Better Website

> Optimize your website with 5 essential SEO audit steps. Uncover issues, refine strategies, and elevate search rankings today!

- Published: 2018-06-06
- Modified: 2023-08-29
- URL: https://premierecreative.com/blog/5-seo-audit-steps-for-a-better-website/
- Categories: Content Marketing, Digital Marketing, Search Engine Optimization
- Tags: Evergreen Content, Google Algorithm, Internal Links, Meta Descriptions, Meta Tags, Mobile Responsive Design, On-Page SEO, SEO Agency, Website Audits, Website Navigation

Congrats on launching your new website. Now you’re ready for customers to visit and convert into paying clients... or are you? Visually speaking, everything about your new website looks phenomenal: compelling images, keyword-rich copy, and a responsive design. So why are you still on page 17 of Google? A new website doesn’t increase your ranking. But conducting an SEO audit will help identify areas in need of optimization so that an action plan can be organized to improve your search rank. Start building momentum for climbing Google’s ranks with these 5 SEO auditing steps. Step 1: Review Your Website’s Structure Website structure seamlessly weaves the technical components such as navigation, the organization of the content structure, and the relationship with the various web pages. A website’s structure needs to make sense to both Google and to your visitors. Your navigation should help visitors easily find the information they want. Before you begin any creative, plan the path you want visitors to follow once they land on your website. If your goal is to convert visitors into customers, lay out the most logical pathway to obtain this goal. What actions do you want them to take? Are there specific pages you want your visitors to see? A properly organized structure will help lead visitors down a pathway to create an opportunity for engagement. Step 2: Examine Internal and External Links An internal link creates a path from page A to page B within your website. An external link, in contrast to, which...

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### 6 Ways To Get Your Content Inside Google’s Answer Boxes

> The small little boxes appearing on Google's SERPs can yield higher search rankings. Read our latest blog to learn how to claim them.

- Published: 2018-05-30
- Modified: 2023-08-29
- URL: https://premierecreative.com/blog/google-answer-boxes/
- Categories: Content Marketing, Digital Marketing, Search Engine Optimization
- Tags: Click-Thru-Rates (CTR), Evergreen Content, Keywords, People Also Ask (PAA), Search Engine Result Page (SERPs), SEO Agency

Are you a business owner looking to increase traffic to your website? If so, you may want to consider targeting Google’s answer boxes. There’s no denying the correlation between great search rank and higher click-through-rates (CTR). Logical, that makes perfect sense because most web surfers only click the first few links on Google. Google’s answer boxes may be your secret weapon to pulverizing your competition; so having your content appear in the answer box remains paramount to reaching a larger audience. What are Google Answer Boxes? Google’s answer box takes snippets of information from a web page and publishes it in a literal box at the top of Google’s SERPs. Answer boxes allow users to pick and choose information, rather than comb through websites listed on Google. Ever notice how impatient people can be these days? They want what they want when they want it. In essence, Google bestows instant gratification to web surfers by reducing the need to scour many websites for answers. Sounds great, right? But how can a company gain access to these sought-after boxes when they struggle to gain rank on Google? You’re in luck! The information in these boxes doesn’t always come from the first spot on Google! With some strategic planning and innovative thinking, you can position your content in these boxes. Use these helpful tips to increase your odds of gaining control of Google’s answer box. 1. Focus on Queries With Answer Boxes The first step to appearing in a Google answer box...

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### Will Your Business Benefit From Local SEO?

> Discover how Local SEO benefits your business. Boost visibility, attract nearby customers, and excel in organic search rankings.

- Published: 2018-05-23
- Modified: 2023-08-29
- URL: https://premierecreative.com/blog/will-your-business-benefit-from-local-seo/
- Categories: Digital Marketing, Search Engine Optimization
- Tags: Brand Building, Healthcare Marketing, Keywords, Local SEO, Long-Tail Keywords, Online Reviews, Reputation Management, Search Rank, SEO Agency

Did you know 65% of consumers conduct online research before making a purchase? That’s right! Consumer habits continue to move away from browsing brick and mortar locations, now relying on information from the web. As a local business owner, do you wish you could crush your competitors into the ground? Optimizing your online appearance can bring you one step closer to this dream! By leveraging best-in-class content and consumer-generated reviews, your website can climb to the top of Google’s SERPs. Welcome to the world of SEO! Whether at a local, national, or global scale, SEO allows businesses to gain much-needed visibility on the Internet. SEO can work in favor many types of businesses, yet Search Engine Land reports 6 industries performing exceptionally well with local SEO. Is yours one of them? Let’s dive in and examine how local SEO helps businesses in these industries thrive. 1) SEO Does Law Firms Justice You don’t need to be a genius to notice the stiff competition in the law industry. This doesn’t come as a surprise because clients always the best lawyers to represent them in court. Since law firms rely on new clients to flourish, how can you position your law firm in front of new clientele? Easy! Start building your web presence through SEO! According to a Google Consumer Survey, around 96% of individuals use a search engine for legal advice. Following this trend, your law firm’s website should contain a treasure trove of information for common legal questions relating to...

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### Facebook’s Data Scandal

> Exploring Facebook's Massive Data Scandal! Uncover its impact on privacy, user trust, and the digital landscape.

- Published: 2018-05-15
- Modified: 2023-08-29
- URL: https://premierecreative.com/blog/facebooks-data-scandal-and-the-future-of-online-advertising/
- Categories: Digital Marketing, Social Media
- Tags: Facebook, Social Media Advertising, Social Media Agency, Social Media Trends

The convenience of Internet shopping and communication changed what most expect from businesses online. Whether airing a grievance, ordering shoes or hunting for reputable businesses, the Internet lies embedded in our everyday lives. Meanwhile, many individuals fear they relinquish their personal information every time they log onto Facebook. And no, these individuals aren’t tin hat conspiracy theorists. As seen with the recent Facebook/Cambridge Analytica scandal, these people hold legitimate concerns over how Facebook uses and misuses personal data. Targeted Advertising on Social Media Platforms Have you ever opened up your Facebook app after shopping for an item online, only to encounter an ad for that item on your newsfeed? Congratulations because you, like many Facebook users, became a victim of targeted ads. While targeted ads allow small businesses to compete online, they also caused numerous concerns over how third-party websites exploit Facebook to acquire personal data. Sometimes, the specificity ranges on hilarity. Imagine you had to buy plumber’s tape to replace your shower head. Hours later, you find ads riddled across your newsfeed, ranging from PVC pipe to WD-40. Do you know why? You left Facebook open as you browsed and shopped. As a result, third-party websites categorized you as a handyman despite your general inability to fix anything. At other times, the specificity borders on disconcerting. Directed ads create a sense that somebody, somewhere, has compromising information on you. In actuality, the information is pretty trivial like your age or gender. Nonetheless, that fear still haunts you. Facebook users...

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### 4 Steps to Gaining More Google Reviews

> Boost your online reputation with more Google reviews. Enhance credibility, attract customers, and build trust through genuine feedback.

- Published: 2018-04-25
- Modified: 2023-08-29
- URL: https://premierecreative.com/blog/4-steps-to-gaining-more-google-reviews/
- Categories: Digital Marketing
- Tags: Brand Building, Google My Business, Online Reviews, Reputation Management, Search Rank

On average, Google generates close to 3. 5 billion searches every day. Talk about working overtime! Many of these searches relate to consumers seeking information about local businesses or restaurants. Therefore, increasing the number and quality of your company’s Google reviews is a vital step to converting new customers online. Google reviews are one of the biggest factors when it comes to influencing consumers’ purchasing decisions. Example: If you wanted to hire a business to fix your roof, who exerts more confidence? Competitor A with six 2-star reviews? Or Competitor B with twenty-four 5-star reviews on Google? Logically, you’d opt for company B with more and better Google reviews. Ok great, but how do you encourage customers to give more reviews? Not to worry, check out these 4 steps to help you secure more Google reviews! Step 1: Create a Google My Business Listing Create a Google My Business page! No so brilliant right? But it’s probably the biggest hurdle for most small to mid-sized businesses. Through the Google My Business dashboard, you can customize your page with exterior and interior photos, pictures of your team or products, contact information, a hyperlink to your website, and business hours. More importantly, Google My Business allows you to begin receiving reviews from anyone with a Gmail account! Once you’ve created your Google Business page, verified it, and filled in all the required fields, your business’s listing can start working for you. Now you can begin approaching clients to review their experience with your...

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### How to Effectively Use SEO

> Master the art of effective SEO. Optimize keywords, improve site structure, and create quality content to drive organic traffic.

- Published: 2018-04-19
- Modified: 2023-08-29
- URL: https://premierecreative.com/blog/how-to-effectively-use-seo/
- Categories: Digital Marketing, Search Engine Optimization
- Tags: Backlinks, Black Hat SEO, Google Algorithm, HTML, Keywords, Mobile Marketing, Search Engine Result Page (SERPs), SEO Agency, Website Navigation, White Hat SEO

Do you need an SEO ninja to get your website ranked on page 1? Rather than creating an AdWords account to get one of those coveted first spots on Google, you need a professionally managed SEO campaign. Search Engine Optimization, buttressed on keywords, backlinks, and high-quality crafted content, can be your golden ticket to more organic web traffic. But these three factors only represent the tip of the SEO Titanic iceberg. By and large, search engines rank websites higher or dare we say the top of SERPs (search engine results page) because those websites deserve those exclusive spots. Most companies expect their digital executives to wear many ‘hats’ - and no, we aren’t talking about making a fashion statement. Digital marketers must have a skill set that tackles PPC, content marketing, social media marketing, email marketing, and search engine optimization. But as you delve into SEO, you’ll soon realize that SEO also wears several different hats – specifically black, white, and gray hats. Whereas digital marketers should actively expand their skills to wear as many “hats” as possible, you’ll want to avoid trifling with black and gray hat SEO. Otherwise, your website might get slapped with the dreaded Google penalty. The Tragedy of Black Hat SEO In the past, black hat SEO practitioners broke and bent SEO rules to appear at the top of Google. Black hat SEO is akin to slapping a band-aid on a 3” gash in your thigh. It may help a little, but will ultimately prove...

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### Snapchat’s Infamous Redesign

> Exploring Snapchat's Infamous Redesign: A closer look at its impact on user experience, engagement, and the platform's evolving identity.

- Published: 2018-04-12
- Modified: 2023-08-29
- URL: https://premierecreative.com/blog/snapchats-infamous-redesign/
- Categories: Digital Marketing, Social Media
- Tags: Generation Z, Mobile Apps, Snapchat, Snapchat Highlights, Snapchat Stories, Social Media Agency, Social Media Trends, User Behavior

Social media offers business, small and big alike, the ability to promote new products, build brand recognition, distribute interesting content, and connect with like-minded people. Among the different social networking apps, Snapchat’s popularity among millennials and Generation Z continues to expand rapidly. But as social media platforms continue to evolve and adapt to audiences, so too must advertisers, influencers, and users. Snapchat recently debuted a new design. While many welcomed this change with open arms, a shocking number of loyal active users rejected this new interface. With this latest Snapchat redesign, the playing field on how brands interact with the millions of daily users creates new opportunities and challenges. Since the new design will likely stay, how will the update impact users, brands, and marketers? A Breakdown of Snapchat’s Redesign One of the biggest criticisms to this redesign involves the changes made to the “Stories” feature, which showcases photos and videos from friends, and content from popular brands. While these stories were accessible for only 24 hours before disappearing forever, this feature was a hit among users. In fact, Snapchat Stories gained so much popularity that other platforms like Instagram rolled out a copycat feature. But the redesign condensed Stories and a user’s messages into a single newsfeed. To complicate matters even further, stories are no longer grouped in chronological order, thereby making it more difficult for users to see their friends’ updates. Before the new design rolled out, users accessed their friends’ stories by swiping left on the main...

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### How to Optimize Your YouTube Channel for SEO

> Maximize your YouTube reach with SEO. Optimize titles, descriptions, tags, and engage viewers for higher rankings and increased visibility.

- Published: 2018-03-28
- Modified: 2023-08-29
- URL: https://premierecreative.com/blog/how-to-optimize-your-youtube-channel-for-seo/
- Categories: Digital Marketing, Search Engine Optimization, Social Media
- Tags: Branded Content, Keywords, Social Media Agency, Social Media Trends, Video Marketing, YouTube

When you have questions, where do you turn for answers? For quick and concise solutions, most people will type a search query into Google, or ask virtual assistants like Alexa or Siri. Yet some people retain information better when watching an informative video rather than skimming a lengthy blog. Today, many people turn to YouTube for answers. YouTube is famous for hosting millions of videos on every subject imaginable. Whether learning how to change a tire or the proper way to cook a turkey for Thanksgiving, viewers can watch dozens of YouTube videos to help strengthen their skill set. As one of the most popular search engines on the web, YouTube grants digital marketers, brands, and any average Joe the opportunity to reach the public in an effective and engaging way. But while anyone can post a video, the true challenge lies in obtaining views and having your video become a viral sensation. Through effective keyword optimization and a few tricks to deck out a YouTube channel, you too can see your videos trend across the video-sharing platform. The Key to YouTube Keywords Adding appropriate keywords to your YouTube video can better position your video in front of new viewers. As you type a phrase into the search bar and discover hordes of YouTube videos, try examining the videos appearing at the forefront of search results. You’ll notice that most top-ranked videos contain rich keywords in the video’s description, title, and tags. Consequently, videos with a lower rank tend to...

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### How to Find a Quality SEO Agency

> Essential tips for selecting the right SEO Agency. Evaluate expertise, track record, and alignment with your goals for SEO success

- Published: 2018-03-22
- Modified: 2023-08-29
- URL: https://premierecreative.com/blog/how-to-find-a-quality-seo-agency/
- Categories: Digital Marketing, Search Engine Optimization
- Tags: Black Hat SEO, Google Algorithm, Google Analytics, Keywords, Organic Website Traffic, SEO Agency, White Hat SEO

In an online world jam-packed with changing technology and increased social media usage, just about any Tom, Dick, and Harry has access to the tools and resources needed to support a business’s SEO efforts. For instance, instructional resources come in the form of blogs, videos, forums, websites, eBooks, and white papers. Paradoxically, these numerous options merely scratch the surface of tools available to anyone with an Internet connection. But just because someone possesses an elementary understanding of SEO doesn’t mean they can take charge of a company’s SEO efforts. As a top SEO agency in New Jersey, the experts at Premiere Creative offer a variety of red flags your business can keep a lookout for when searching for a competent SEO agency. Discover what a top-tier SEO agency should know to help see your search rank soar. 1) A Good SEO Agency Asks About Your Goals This shouldn’t come as a surprise, but any competent SEO agency will meet with a client to discuss both long and short-term goals. Regardless of your industry, goals create a basis for all future achievement. Without a definitive endgame, your brand merely spins its wheels with little direction. Understanding what a company hopes to achieve, whether in the next three months or three years, helps an SEO agency better create a customized SEO strategy to help transform those goals into a reality. If a “reputable” SEO agency does not pay attention to what your brand wants to achieve, they fail to understand your company...

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### How to Improve Search Rank with Blogs

> Boost search rank with strategic blogging. Craft engaging content, optimize keywords, and attract organic traffic for optimal performance.

- Published: 2018-03-19
- Modified: 2023-08-29
- URL: https://premierecreative.com/blog/how-to-improve-search-rank-with-blogs/
- Categories: Content Marketing, Digital Marketing, Search Engine Optimization
- Tags: Black Hat SEO, Blogging, Bounce Rate, Google, Internal Links, Search Rank, SEO Agency, White Hat SEO

New business owners have a tendency to push boundaries, discover alternative methods to solve problems, and sail towards uncharted waters when making their brand a household name. While business owners work overtime to reach the top, this same eagerness inevitably leads to risks and mistakes online, especially in the early years of business development. As a top SEO and digital marketing agency, Premiere Creative often meets with new business owners and notices a common theme; most are apprehensive about investing in search engine optimization (SEO). In essence, SEO uses various methods to improve a website’s rank on search engines like Google, Bing, or Yahoo. However, the exact determiner for search engine ranks eludes even the most seasoned marketers due to the fact that Google guards their algorithmic secrets under lock and key. As with any discipline, expertise in the field requires extensive training and time. Even when business owners believe they have a solid understanding of the process, Google will change the game with a new algorithm. This uncertainty, coupled with ranking volatility, leads many new business owners to discard SEO too early. They believe that they can climb the ranks without any assistance. Only after months of wasted time and little improvement in search rank do business owners come crawling back, ready to invest time and money into SEO. How Do Blogs Help with SEO? In the nascent stages of forming a brand, most small or medium-sized businesses have trouble allocating manpower and expenses to SEO strategies. Although major...

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### How to Create an Engaging Facebook Business Page

> Facebook Business Pages! Expert tips for captivating content and authentic engagement to attract and retain loyal page followers.

- Published: 2018-02-21
- Modified: 2023-08-29
- URL: https://premierecreative.com/blog/how-to-create-an-engaging-facebook-business-page/
- Categories: Digital Marketing, Social Media
- Tags: Brand Building, Facebook, Reputation Management, Social Media Agency, Social Media Trends

One of the best ways to market your business on social media involves creating and maintaining a Facebook Business page. Whether you own a start-up company or a Fortune 500 company, Facebook allows you to target its nearly 2 billion active monthly users. More importantly, creating a Facebook Business page is free. However, Facebook marketing gives businesses access to invest in a plethora of paid advertising formats. Still, some businesses shy away from this platform, even deeming it a waste of time while citing Facebook as the cause for not yielding results. But what business owners fail to realize is that while Facebook may not directly increase sales, a Facebook business page can profoundly grow your brand and skyrocket engagement. Sadly, facilitating engagement is better said than done. Many brands foolishly believe that they can generate leads by publishing a few photos, videos, or blog posts. If you believe this misconception, you’re in for a big disappointment because your chances of attracting customers are pretty slim. While Facebook marketing requires a comprehensive strategy, implementing some small changes will bolster your brand’s Facebook presence and take full advantage of everything Facebook Business pages have to offer. 1) Make Sure You Create a BUSINESS Page Surprisingly, many businesses make the mistake of setting up a personal profile instead of a Facebook business page! If you’re guilty of this mistake, you should stop what you’re doing and immediately create a new business page. Failing to do so puts your brand at a severe...

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### SEO Pillars For Every Business

> The essential SEO pillars for every business. Optimize keywords and user experience to elevate search rankings and drive organic growth.

- Published: 2018-02-14
- Modified: 2023-11-13
- URL: https://premierecreative.com/blog/seo-pillars-for-every-business/
- Categories: Digital Marketing, Search Engine Optimization
- Tags: Audience Targeting, Brand Building, Google Analytics, Keywords, Link Building, Meta Tags, Mobile Responsive Design, On-Page SEO, Return on Investment (ROI), SEO Agency, Social Listening, User Experience (UX)

Google, Yahoo, Bing? You’ve probably heard of these top search engines that web surfers heavily rely on to find the answers to their many questions. But you may be unaware of how business can benefit from capitalizing on the advantages a superior SEO strategy offers. Attracting, converting, closing, and delighting customers aren’t always a simple feat. In fact, it is the result of cumulative marketing initiatives that your business has already exhausted. To optimize growth and increase ROI, businesses must incorporate Search Engine Optimization (SEO) strategies into their web design. To ensure you climb the ranks to page 1 of Google, the digital marketing experts at Premiere Creative share these SEO pillars that any business can apply. Using SEO To Find Your Audience Did you know web users conduct 40,000 searches globally every second of every day? Even more astounding, your target audience (consumer) may soon grow impatient because they are being overlooked, instead of leading to your business through SEO. Your company is not easy to find on the web, and worse, this leaves your competition wide open. However, as a business or organization, you can optimize your content and thereby boost traffic to your website. To produce appropriate content, businesses need to hone in on meeting visitor’s needs. You can do this by identifying your target audience by way of: Examining Google Analytics Running customer surveys Creating reader personas Using social listening tools Tracking content performance Asking customers for feedback Keep in mind these are not mutually exclusive...

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### Using Instagram for Video Marketing

> Unleash the power of video on Instagram! Engage audiences, showcase products, and tell your brand story effectively on this visual platform.

- Published: 2018-02-07
- Modified: 2023-08-29
- URL: https://premierecreative.com/blog/using-instagram-for-video-marketing/
- Categories: Digital Marketing, Social Media
- Tags: Brand Building, Instagram, Instagram Stories, Live Streaming, Social Media Advertising, Social Media Agency, Social Media Trends, User Engagement, User-Generated Content (UGC), Video Marketing

A picture is worth a thousand words, and every picture is another opportunity to tell your brand’s unique story. With over 700 million people around the world posting on Instagram, you won’t want to miss out on the invaluable benefits offered by an enormous and diverse audience. Even better, business owners do not need a large budget or production equipment to shoot compelling videos on Instagram. Instead, a quality post can entice your followers to complete purchases on the video-sharing mobile app. In fact, free video creation tools exist online, granting video neophytes the ability to publish viral-worthy videos. But while video production requires little effort, the true challenge lies in the content of each video. So what exactly constitutes as viral-worthy video content? The answer isn’t that simple because each social network has unique guidelines and audiences. Thus, you will need an in-depth understanding of how to fully take advantage of the photo-sharing app. The social media experts at Premiere Creative have great video insights that can help businesses achieve success on Instagram. Best Practices for Posting Videos on an Instagram Newsfeed Your newsfeed is the most straightforward approach to distributing video content. Through complicated algorithms, these posts appear directly on your followers’ newsfeed. Most marketing experts agree that you should always reserve this slot for your most polished video content. For instance, you can post a video highlighting the value your brand offers to viewers, exclusive discounts, a series of how-to videos, or even an exclusive behind the...

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### The Best Ways to Advertise on Facebook

> Unlock Facebook advertising success with proven strategies. Target audiences, optimize visuals, and utilize ad formats for impactful results.

- Published: 2018-01-24
- Modified: 2023-08-29
- URL: https://premierecreative.com/blog/the-best-ways-to-advertise-on-facebook/
- Categories: Digital Marketing, Paid Advertising, Social Media
- Tags: Brand Building, Call-to-Action (CTA), Facebook, Facebook Carousel Ads, Lead Generation, Social Media Advertising, Social Media Agency

Shockingly, a recent Microsoft study claims that the human attention span decreased from 12 seconds in 2000 to approximately 8 seconds in 2013. So given the overabundance of online distractions, delivering your brand’s message to your Facebook followers can be a daunting task even for many professional marketers. Given a small window of opportunity to entice prospective leads, how do you outshine the competition that is cluttering people’s news feeds To solve your dilemma, the social media experts at Premiere Creative offer insight to the various Facebook ads you can use to boost your sales leads. Investing in Paid Ads Imagine a group of rowdy kids at summer camp ignoring their counselors’ pleas to behave. Initially, the counselors ask the campers to settle down, to which a few obedient campers acquiesce their request. But most of the rambunctious youngsters ignore the increasingly stressed counselors. Luckily, these counselors have a few more tactics up their sleeves to calm down these energetic campers including raising their voices, revoking privileges, and even threatening to make a phone call home to their parents. Despite initially achieving poor results, the counselors successfully calm down the campers after deploying alternative methods. Now picture this scenario and apply it to the social media landscape, particularly Facebook. Very rarely do brands achieve success by employing one tactic in their strategy. Instead, they must use a combination of methods that build off one another to achieve a goal. An immense Facebook following isn’t enough to broadcast your message to...

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### Why You Need Optimized Landing Pages

> The importance of optimized landing pages. Elevate conversions, enhance user experience, and drive successful online campaigns.

- Published: 2018-01-17
- Modified: 2023-08-29
- URL: https://premierecreative.com/blog/why-you-need-optimized-landing-pages/
- Categories: Digital Marketing, Paid Advertising
- Tags: A/B Testing, Evergreen Content, Google Analytics, Keywords, Landing Pages, Lead Generation, PPC Agency

With careful design and effective copy, you can take your lead generation to the next level. As the most important element in any successful PPC campaign, your landing pages play a crucial role in driving leads and increasing revenue. Aside from collecting potential customers’ names and contact information, your landing pages provide several other invaluable benefits. So, what are those benefits? The digital experts at Premiere Creative offer these 5 compelling reasons to create optimized landing pages for your marketing campaign. 1). Receive an SEO Boost to Your Website Every time you publish a new landing page, you add a new page to your website, which Google will index. More indexed pages grant you another opportunity to rank high in search engines and drive organic traffic to your website. When you create “SEO-friendly” landing pages, you also increase the likelihood that interested customers will find your landing pages. Studies show that customers visiting landing pages from search engines tend to convert at a higher rate because they’re already actively searching for similar offers or information to your product. But what constitutes as “SEO-friendly” landing pages? “SEO-friendly” landing pages have an optimized title, headlines, URL, and content-rich copy, which instruct search engines to rank that page for a targeted keyword. When you plan and create content based on keywords research, prospects will have an easier time landing on your page. Not only will you notice an increase in traffic driven to your website through both organic and paid searches, you’ll also...

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### The Anatomy of a Great Blog Post

> Every great content strategy needs an active blog filled to the brim with great posts. But what exactly goes into creating a great blog post?

- Published: 2018-01-10
- Modified: 2023-08-29
- URL: https://premierecreative.com/blog/the-anatomy-of-a-great-blog-post/
- Categories: Content Marketing, Digital Marketing, Search Engine Optimization
- Tags: Blogging, Keywords, On-Page SEO, Search Engine Result Page (SERPs)

Behind every great SEO strategy lies a great blog post. Unfortunately, many businesses don’t allocate enough time or resources to producing great content. Thus, you end up with poorly written articles, which don’t yield any worthwhile results. Producing low-quality blog post for the sake of having content simply won’t cut it. With many high-quality articles on Google, it’s unlikely your prospects will settle for anything less than amazing. A lot of effort goes into writing solid blog posts, which means you may sometimes overlook essential elements. To make sure nothing slips through the cracks during the writing process, Premiere Creative has a list of everything you need for a great blog post. 1). Headline Every great blog post begins with an attention-grabbing headline that entices readers to continue. Studies show that Internet readers have an attention span of approximately 8 seconds. Since the headline is the first element that readers see, you cannot afford to botch the headline. In fact, 60% of readers don't read past the headline. Failing to create a compelling headline can deter readers from your post in favor of better-written posts. When brainstorming ideas, keyword research will help you create a headline that will perform well on search engine results pages (SERPs). For instance, Google's Keyword Planner can help you determine exactly which terms people actively searching for, and which keywords will help your blog rank. 2). Meta Description The Meta description is the short description you see on a Google’s SERP to "preview" what the...

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### The Top 10 Digital Marketing Blogs of 2017

> Navigate the digital landscape with our 2017 top 10 marketing blogs. Stay ahead of trends, enhance strategies, and excel in the online realm.

- Published: 2017-12-27
- Modified: 2023-08-29
- URL: https://premierecreative.com/blog/the-top-10-digital-marketing-blogs-of-2017/
- Categories: Content Marketing, Digital Marketing, Email Marketing, Paid Advertising, Search Engine Optimization, Social Media, Website Design
- Tags: A/B Testing, Audience Targeting, Blogging, Email Marketing Agency, Facebook, Landing Pages, Mobile Marketing, PPC Agency, Social Media Advertising, Social Media Agency

As a top digital marketing agency in New Jersey, Premiere Creative has been a go-to source of information for B2C and B2B companies and markets. Thus, we strive to give our readers insight into the latest digital news, social media trends, and SEO tips in our blog. As we approach the end of another year, let’s reflect on the digital breakthroughs, shifts, and marketing insight we accumulated in 2017. Our past two roundup blogs featured our best SEO and Social Media related articles; now we present the top 10 digital marketing blogs of 2017. 10). New Year’s Resolutions For Digital Marketing We kicked off 2017 by writing a blog containing our New Year’s resolutions. Not only did the blog contain resolutions for Premiere Creative, but also resolutions that all digital marketers should attempt to accomplish in 2017. Just as technology and search algorithms change, so must digital marketing practices, strategies and individual performance. As we enter 2018, consider making your own New Year’s resolutions. To help, try using the resolutions we mentioned in our blog! 9). How to Win New Business With Your Website Your website is your digital storefront. Therefore, it’s crucial that you focus on winning new business with a snazzy website to entice visitors to learn more about your products and services. Discover our web design tactics in this blog to help your website secure the business your company deserves. 8). What is a Landing Page? Sometimes referred to as a destination page, a landing page is...

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### The Top 10 SEO Blogs of 2017

> Unlock the power of SEO with our top 10 blogs of 2017. Master search engine strategies and drive organic growth for your website.

- Published: 2017-12-20
- Modified: 2023-11-13
- URL: https://premierecreative.com/blog/the-top-10-seo-blogs-of-2017/
- Categories: Digital Marketing, Search Engine Optimization
- Tags: Keywords, Organic Website Traffic, Pinterest, Search Engine Result Page (SERPs), Search Rank, Virtual Assistants, Voice Search

All throughout 2017, Premiere Creative offered helpful digital marketing tips, as well as provide answers to our reader’s pressing questions related to search engine optimization. As 2017 comes to an end, let’s take a trip down memory lane and examine 10 SEO blogs that helped make huge strives for business in 2017. 10). Five Ways SEO Has Changed Over the Last Decade Digital marketing is ever changing, especially when it comes to advancements and practices in SEO. If you take a look back several years, you can clearly notice a change in the way we optimize websites for search engines. Once standards methods are now obsolete, your consumer’s search habits have evolved, and Google has forced the entire Internet to overhaul their efforts for building rank. As we soon enter 2018, this blog recaps ten years of SEO tactics to help propel your business forward in 2018. 9). How to Write SEO Content The cornerstone of any SEO campaign lies in its content. But merely creating content isn’t enough; brands also face the challenge of writing high-quality content. To find out what Google deems appropriate high-quality content for your website, we’ve created a helpful checklist. Be sure to click on over to our blog to view this trusty guide the next time you write SEO content for your website. 8). When Will My SEO Be Done? Ah yes, the age-old question. Many prospective clients inquire how long SEO will take before they see results. But many people fail to understand...

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### The Top 10 Social Media Blogs of 2017

> Explore the ultimate social media blogs of 2017! Uncover expert tips, trends, and tactics to elevate your online presence. Dive in now!

- Published: 2017-12-12
- Modified: 2023-08-29
- URL: https://premierecreative.com/blog/the-top-10-social-media-blogs-of-2017/
- Categories: Digital Marketing, Paid Advertising, Social Media
- Tags: Facebook, Facebook Live, Healthcare Marketing, Instagram, LinkedIn, Live Streaming, Snapchat, Social Media Advertising, Social Media Agency, Social Media Trends, Twitter

The digital landscape can all change with a click of the mouse. A simple refresh can change an entire inner face of a social site while adding a simple hashtag can launch a post into a whirlwind of attention. So it should come as no surprise that the social media experts at Premiere Creative have gathered a top ten list of monumental social media strides throughout 2017. Whether you are a business owner or an avid follower, our list offers invaluable insight that will help guide you to social media marketing success in 2018. 10). How to use Instagram for Business With 60% of Instagram users logging on daily, this blog packs plenty of reasons why you should switch to a business account. Not only that, but let us best guide you how to hashtag, the image selection process, and engagement tricks to turn fans into customers insta-ntly! 9). How to Create a LinkedIn Ad While this industry-oriented social platform can “link” you to the right people, how can small businesses go a step further to zero in to target their ideal consumer? Our insightful blog will go the extra mile to show you how to transform connections into consumers with the right ad strategies, bidding, and audience targeting. 8). Perfecting Persuasion for Social Media Does your content have the power to stop thumbs from scrolling past it? The secret lies in the art of persuasion. Discover how your business can leverage visual content, social proof, and authority to make...

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### When Will My SEO Be Done?

> How long does SEO actually take to work, and what kind of results can your business expect to see? Discover the answers to these in our blog.

- Published: 2017-12-04
- Modified: 2023-08-29
- URL: https://premierecreative.com/blog/when-will-my-seo-be-done/
- Categories: Digital Marketing, Search Engine Optimization
- Tags: Black Hat SEO, Blogging, Google Algorithm, Keywords, Mobile Marketing, Organic Website Traffic, Search Engine Result Page (SERPs), Search Rank, White Hat SEO

During our initial consultations, new clients typically ask the million-dollar question, “When will my SEO be done? ” It comes as no surprise that clients want a definitive answer after they spend time, money, and effort optimizing their website. But clients sometimes fail to realize how loaded that question can be, as achieving the results they seek may depend on factors beyond anyone’s control. Thus, the perception that a website can be 100% optimized hinders many SEO projects from reaching their full potential. In actuality, many external factors and changes may prevent your website from ever reaching 100% optimization. Therefore, SEO needs to be a continual project to adapt to these changes; otherwise, your brand will never achieve the results you desire. Algorithm Updates SEO revolves around the rules that search engines create. Simply put, if you want to win Google’s game then you need to play by Google’s rules. Only by conforming to these guidelines can you expect to keep your website ranking as high as possible. Unfortunately, however, Google sometimes throws marketers a curveball by changing the rules. At its core, Google strives to deliver the best results possible to a user, which is why Google constantly changes its algorithm to find the best websites for users’ inquiries. The small tweaks that Google makes to enhance user experience and refine results usually remain unconfirmed until after they launch the algorithm update, making it difficult to implement necessary changes to your website. Most of the time, the updates to algorithms...

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### The Best Twitter Ads for Your Small Business

> Despite methods to advertise on Twitter, many businesses fail to use this social media platform. Discover how to advertise on Twitter.

- Published: 2017-11-27
- Modified: 2023-08-29
- URL: https://premierecreative.com/blog/the-best-twitter-ads-for-your-small-business/
- Categories: Digital Marketing, Paid Advertising, Social Media
- Tags: Hashtags, Millennials, Social Media Advertising, Social Media Agency, Twitter

With over 300 million active users, it’s obvious why more brands now shift their advertising efforts to Twitter. The micro-blogging site is trendy, engaging, and allows anyone to share content. Since its release, Twitter quickly climbed the ranks to solidify itself as one of the most popular social media apps. Today, more than 90% of its users access the social app on a weekly basis. Millennials, in particular, account for 61% of Twitter’s demographic. However, cohorts from older generations are jumping on the social bandwagon and logging onto Twitter. Small businesses may find themselves wondering how they can reap all of the benefits that Twitter offers. To help businesses that are new to the Twitter landscape, Premiere Creative outlines the benefits and drawbacks of each advertising option on Twitter. Promoted Tweets There is probably a Twitter user in need of your services or products; they simply haven’t discovered or connected with your profile yet. But with a modest budget, promoted tweets allow businesses to reach a broader audience. These tweets act exactly like regular tweets, allowing users to retweet, like and reply to a brand account, thereby sparking engagement. They also have the capability to draw in traffic to your website, which can lead to a surge in revenue. In addition, promoted tweets only work when users engage with the tweet. If a tweet fails to accumulate organic activity, then Twitter will discontinue promoting the tweet. As a result, social media managers can quit wasting money on a tweet fails...

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### A Beginner’s Guide to SEO

> With so many different methods to optimize a website, SEO can be difficult for beginners to understand or master. Read this guide to SEO.

- Published: 2017-11-20
- Modified: 2023-08-29
- URL: https://premierecreative.com/blog/a-beginners-guide-to-seo/
- Categories: Digital Marketing, Search Engine Optimization
- Tags: Google Algorithm, Google Hummingbird, Google Panda, HTML, Keywords, Meta Tags, Organic Website Traffic, Search Engine Result Page (SERPs), User Experience (UX)

How often do you scroll to page two of Google search results? Not Often. Thus, you can understand why effective search engine optimization (SEO) is crucial to a successful business. Search engine optimization does exactly what the name implies; it optimizes your content so that search engines will place it higher on the list of results. In turn, an increase in rank will bring you closer to page 1 on Google while hopefully delivering more visitors to your website. Since search engines drive the majority of web traffic, it comes as no surprise why countless brands from various industries invest so much time and effort into the optimization process. But whether you’re a spine surgeon or an online retailer, how can you ensure that these tactics are both ethical and practical? The digital marketing experts at Premiere Creative understand this complicated process, which is why we’ve compiled everything brands need to know about SEO into this helpful guide. Understanding Search Engines Before jumping into how to optimize content, let us give you a firm understanding of how search engines function. After a user types a phrase into a search engine, the search engine follows a complicated algorithm to provide the user with the most useful and relevant results. Afterwards, it ranks these results to provide a better user experience, with the best links positioned at the top. Search engines rank the SERP results according to relevance and popularity. Relevance: There is an advanced system of checks and balances that most...

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### How to Promote Your Business for Black Friday and Cyber Monday

> Elevate Black Friday & Cyber Monday success. Promote your business strategically, attract shoppers, and maximize sales with these strategies.

- Published: 2017-11-13
- Modified: 2023-08-29
- URL: https://premierecreative.com/blog/how-to-promote-your-business-for-black-friday-and-cyber-monday/
- Categories: Digital Marketing, eCommerce Marketing, Email Marketing
- Tags: Black Friday, Conversion Rate Optimization, Cyber Monday, Holiday Marketing, Online Discounts & Deals, Pinterest, Retail Trends

Thanksgiving is right around the corner, which means it’s beginning to look a lot like... Black Friday and Cyber Monday. When referring to the Holidays, consumers typically think of the glorious store specials and discounts leading up to Christmas or Hanukkah. Others, however, may recall unpleasant memories of crowds trampling over defenseless employees. But for countless retailers, November brings the two most important shopping days – Black Friday and Cyber Monday. Did you know that the original purpose of Black Friday was to boost the economy and boost retailers’ profits with the help of tremendous savings? This comes as no surprise because a reported 30% of all annual retail sales occur between Black Friday and Christmas. According to consumer reports, more than 154 million consumers shopped in stores and online during Black Friday in 2016. Yet reports also indicate that more people now opt to make their purchases online. With offers creeping into your inbox as early as November 1st, small businesses must learn when and how to appear on customers’ radars during the busiest annual shopping period. So how can your business strategically prepare their storefront specials or online discounts for this national shopping extravaganza? In the spirit of capitalism, the digital marketers at Premiere Creative offer six practices for scoring smiling customers vying for your Black Friday and Cyber Monday deals. 1). Let The Countdown Begin: Scheduling and Planning Marketing Campaigns So when should businesses begin preparing for Black Friday and Cyber Monday? When brands allocate more time and...

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### The Anatomy of a Great Landing Page

> While there isn't a set formula for a perfect landing page, some practices can guide you during the creative process for a PPC landing page.

- Published: 2017-11-07
- Modified: 2023-08-29
- URL: https://premierecreative.com/blog/the-anatomy-of-a-great-landing-page/
- Categories: Digital Marketing, Paid Advertising
- Tags: A/B Testing, Call-to-Action (CTA), Click-Thru-Rates (CTR), Conversion Rate Optimization, Landing Pages, Lead Generation, PPC Agency, User Engagement

Marketers can easily build landing pages these days, especially with all the digital tools available. But creating a landing page is only half the battle; the true challenge lies in creating a landing page that actually converts. Why? Because you need to consider the various elements on the page such as your design, your brand’s message, and the copy will affect each visitor. So how exactly do you optimize your landing pages to convert visitors and achieve your sales goals? While landing pages don’t follow a set formula, several rules of thumb will help increase your chances of creating a page that meets and exceeds your goals. 1) Reduced Navigation During the design process, you need to remember that these visitors landed on your website to receive your promoted offer. By removing the distractions, you’re helping them receive the offer quicker. Once visitors land on your page, you don’t want them to leave until they submit their information and receive your offer. Thus, you need to keep your navigation options to a minimum so they don’t wander off to other pages without completing your intended action. For instance, be sure to remove top and side navigation bars from the page so that nothing distracts your prospects from completing the form. Furthermore, avoid including hyperlinks within your page’s copy to ancillary pages. 2) Clear, Concise Headline and Subheading When visitors land on your page, the headline grabs their attention first. Believe it or not, a boring headline can deter your potential...

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### How Long Should My Blog Be For SEO?

> Writing great content takes time and effort. But how long should a blog post be for the best rankings on search engines? Learn more here.

- Published: 2017-11-01
- Modified: 2023-08-29
- URL: https://premierecreative.com/blog/how-long-should-my-blog-be-for-seo/
- Categories: Content Marketing, Digital Marketing, Search Engine Optimization
- Tags: Blogging, Bounce Rate, Evergreen Content, Google, Keywords, Link Building, Meta Descriptions, Search Engine Result Page (SERPs), Search Rank

Yes, a blog post’s length does affect how well it will perform on search engines. To climb page rank on the almighty Google, marketers need to create quality content with an appropriate length, which directly helps SEO efforts. While short form, keyword-rich posts lasting a few hundred words may have once worked; this is no longer the case. The evidence shows that lengthy, well researched, and relevant content will usually perform the best on search engines. So, what exactly is the appropriate length for a blog post to rank on Google today? The digital marketers at Premiere Creative can help you determine the best blogging strategy. What Do Search Engines Look For? Do you want more web traffic from search engines like Google or Bing? If so, then take a look at your existing blog posts and evaluate whether or not each article has an appropriate length. Statistics indicate that an ideal blog post usually falls around 2,300 words. Search engines look for long, heavily researched posts, especially when they’re focused on solving a pressing problem for readers. While longer posts might receive less engagement on social media, you will eventually see a huge spike in traffic once Google indexes your blog post. This phenomenon occurs because Google will deem you a reliable and authoritative source of information, thereby securing your place at the top of its SERPs. The actual content within your blogs matters just as much as the blog’s length. In fact, the length of your blog post...

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### How to Attract and Engage Subscribers with Email Marketing

> Not sure which techniques to deploy to get more subscribers? Try these email marketing tips and strategies to grow your list of subscribers!

- Published: 2017-10-23
- Modified: 2023-09-06
- URL: https://premierecreative.com/blog/how-to-attract-and-engage-subscribers-with-email-marketing/
- Categories: Digital Marketing, eCommerce Marketing, Email Marketing
- Tags: A/B Testing, Click-Thru-Rates (CTR), Email Automations, Email Marketing Agency, Email Segmentation, Email Subject Lines, Evergreen Content, Klaviyo, Mailchimp, Online Discounts & Deals

Operating an e-commerce business can be especially challenging when a brand relies on email marketing to reach its consumer base. While email marketing does, in fact, provide invaluable benefits, Smart Insights reports that only 24. 79% of subscribers open emails. This poses a challenge for brands because not only must they create content enticing enough to open, but brands must also promote that content in such a way that their subscriber list grows. With this said, most eCommerce businesses create content with little value to their subscribers while continuously spamming them with offers that they simply do not care about. This usually results with the email recipient ignoring their content, or worse – hitting the unsubscribe button. When it comes to effective email marketing, a quality subscriber list proves to be much more valuable than a lot of email addresses in a database. However, many marketers still choose to ignore this concept and opt for quantity over quality; yet, they wonder why their email marketing yields poor ROI. Before you hit “send,” gain some insight by learning about effective tips that will delight your audience, convert readers into subscribers, and ultimately propel your business’ performance. Email The Right Content While pitching new products and promotions through email blasts can be a great way to generate awareness, recipients may not perceive the email with the same thought. Consumer behavior reports indicate subscribers do not read every email; they have a tendency to skim. In order to be successful at email marketing, you...

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### How to Select Images for Facebook Ads

> Images in Facebook Ads can either attract or deter potential customers. Learn how to select appropriate Facebook ad images that will convert!

- Published: 2017-10-18
- Modified: 2023-08-29
- URL: https://premierecreative.com/blog/how-to-select-images-for-facebook-ads/
- Categories: Digital Marketing, Paid Advertising, Social Media
- Tags: A/B Testing, Brand Building, Click-Thru-Rates (CTR), Facebook, Return on Investment (ROI), Social Media Advertising, Social Media Agency

Choosing an appropriate photo for your Facebook ad can have a greater impact than you believe. After all, the accompanying photo on your Facebook ad is what draws people in. If you choose an attractive image, your ad will become more clickable to those scrolling past it on their news feeds. Are you unsure which image you should choose for your Facebook ad? These tips will help you select the perfect image for your Facebook ad! Choose High-Quality and Interesting Images If you want your ad to perform well, then the images that you select for your Facebook ad needs to be unique. While stock photos are readily available, they probably won’t help produce your desired results. Using the same stock photos as everyone else will not set your brand apart from competitors. More importantly, viewers will not pay any interest in your ad if they’ve seen the same generic stock photo countless times. The best way to ensure your photo remains unique is to create one yourself. Not only will this ensure originality, it may actually be more economically friendly than purchasing stock images. When choosing your images, make sure your photo remains relevant to your industry and brand. According to HubSpot, users spend more time looking at ads with relevant images. If you select a new photo that is aesthetically pleasing and fun to look at, the chances of your ad getting clicked-on are noticeably higher. Enhance With Color and Sizing You need to consider platform dimensions when...

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### How to Write SEO Content

> Looking to take your website's content to the next level? Learn how to write compelling and engaging SEO content in our latest blog.

- Published: 2017-10-11
- Modified: 2023-08-29
- URL: https://premierecreative.com/blog/how-to-write-seo-content/
- Categories: Content Marketing, Digital Marketing, Search Engine Optimization
- Tags: Blogging, Brand Building, Evergreen Content, Google Algorithm, Keywords, Meta Descriptions, Organic Website Traffic, Search Engine Result Page (SERPs), Search Rank, SEO Agency

If you’re reading this, your business most likely does not appear within the first couple of spaces on Google’s SERPs, let alone the sought out first-page. So how exactly do you expect potential customers to find your website if you lack a strong ranking on search engines? In order to achieve rank, savvy marketers understand they need to strategize their SEO efforts against competitors. Going back to a basic tenet of digital marketing, Google rewards websites that deserve to appear in the search engine’s top spot. Thus, the key to achieving this coveted spot lies in creating excellent content. Creating SEO-optimized content doesn’t have to be a complicated procedure. In fact, the process is actually much easier than one would expect, so long as you follow well-established SEO guidelines. To streamline the creative process, Premiere Creative offers an SEO checklist to ensure your content reaches a high Google ranking and facilitates web traffic. What Do You Include in SEO Content? An easy way to create great content lies in writing about subjects that will remain timeless, otherwise referred to as evergreen content. Evergreen content ranks well because it is substantial and, in Google’s eyes, a credible resource of information. Since people will continue to visit web pages with evergreen content long after the initial publication date, you will have an easier time ranking for targeting keywords due to the continuous frequency of web traffic. As you brainstorm content ideas, try focusing on specific keywords or ideas closely related to the...

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### SEO Tips for Better Google Image Search Results

> Do you want your beautiful images to appear in the top spots on Google's SERPs? Discover the secrets to effectively optimize your images here.

- Published: 2017-10-05
- Modified: 2023-08-29
- URL: https://premierecreative.com/blog/seo-tips-for-better-google-image-search-results/
- Categories: Digital Marketing, Search Engine Optimization
- Tags: Search Rank, SEO Agency

Engineering the future of technology has made great strides; yet, many still do not invest enough time in image optimization for search. In fact, most people neglect image search optimization or forget about it altogether. But image search offers powerful capabilities to transform your website from ordinary to extraordinary.  Google determines image search results by using various algorithms. So if you want to bolster your website’s search appearance, you must learn how to appeal to this algorithm. User experience dictates the ranking for image search. Google ranks images based on two factors, relevance and quality, which are generally measured by the number of clicks they receive based on popularity. Hence, the formula seems short and sweet; gain popularity and your business will flourish with image search. With that thought in mind, here are some simple tips on how you can maximize your efforts with image search and help your business succeed. Select Quality Images to Reflect Your Product The first appearance of an image will be a heavy hitting factor in making or breaking popularity to the masses. Did you know 63% of consumers claim that product descriptions and images are of high importance when making buying decisions? This is because consumers associate product quality with how it looks in a picture. Be sure to use high-quality images when advertising your product. Maintain Your Neglected Images While this may not initially seem like a problem, many webmasters foolishly name their images by their default file names. A standard image file name...

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### Using New Twitter Features to Grow Engagement

> The key to Twitter success lies in active engagement. Learn which new Twitter features can help you boost your levels of engagement.

- Published: 2017-09-25
- Modified: 2023-08-29
- URL: https://premierecreative.com/blog/using-new-twitter-features-to-grow-engagement/
- Categories: Digital Marketing, Social Media
- Tags: Brand Building, Social Media Agency, Twitter

Imagine yourself in a room full of potential customers, and you’re presenting the best speech you’ve ever written. This speech contains a plethora of creative ideas, thought-provoking key points, and a sprinkle of humor. To your surprise, you look up to a sea of heads looking down at their phones, completely uninterested. Now picture the same thing occurring when you publish your content on Twitter. What do you do when you publish your best content, but nobody cares enough to click on it? A lot of brands have trouble getting their content noticed at one point or another, which can be quite frustrating once you’ve racked up a lot of followers. What’s the point of having 10,000 followers if your tweets fall on deaf ears? In actuality, Twitter’s true value lies in its engagement; unless your followers actively engage with you, you’re wasting your time and effort. Building an engaging following is a lot like growing vegetables in a garden; it takes planning, strategy, and most importantly time. For brands struggling to facilitate engagement, try the following Twitter tactics. Proactively Engage Businesses must be proactive on this social media platform by actively finding them, following them, and enticing different handles to follow your brand. It can be surprising how much growth a half hour a day spent engaging can bolster your social media account. You need to engage your followers instead of trying to increase your number of Twitter followers. In other words, post content that your newly obtained followers...

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### 5 Ways SEO Has Changed Over the Last Decade

> Times have changed and so has SEO. Take a trip down memory lane and see how SEO has changed over the last decade.

- Published: 2017-09-18
- Modified: 2023-08-29
- URL: https://premierecreative.com/blog/5-ways-seo-has-changed-over-the-last-decade/
- Categories: Content Marketing, Digital Marketing, Search Engine Optimization
- Tags: Black Hat SEO, Keywords, Link Building, Mobile Marketing, Organic Website Traffic, Search Intent, SEO Agency, White Hat SEO

Ask any digital marketing expert and they’ll lament how drastically search engine optimization (SEO) changed over the last 10 years. In its early stages, SEO was as simple as accruing a plethora of backlinks and stuffing keywords to manipulate business’s search rank. Google quickly put an end to these black-hat SEO practices and still continues to evolve its search algorithm. High-quality content and strong links are still the keys to SEO, but how else has it changed in the last decade? With new technological changes comes new behavior in the way we buy, discover and consume content. The experts at Premiere Creative can best explain the key changes in SEO for how you should now approach SEO. 1) Mobile Prioritization Did you know mobile traffic exceeded desktop traffic in 2014? Over the last decade, we’ve seen a continual shift from desktop to mobile. Currently, Google is working to emphasize the importance of optimizing websites for mobile users. But how exactly does this relate to SEO? The rise of mobile devices has also changed the way marketers construct SEO strategies. Although it is not required, optimizing your website for mobile is extremely common. So much so that Google is working to enforce a mobile-friendly update. Local mobile searches will likely exceed desktop searches for the first time so search engines are adjusting. Google updated its algorithm to penalize sites that generate errors for mobile users. 2) The Downfall of Keywords Keywords used to be a pillar in which search engines would...

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### How to Integrate SEO Into Your Website’s Design

> SEO and Website Design are now two sides of the same coin. Discover how to integrate SEO in your website's design and vice versa.

- Published: 2017-09-11
- Modified: 2023-08-29
- URL: https://premierecreative.com/blog/how-to-integrate-seo-into-your-websites-design/
- Categories: Digital Marketing, Search Engine Optimization, Website Design
- Tags: Keywords, Mobile Marketing, Mobile Responsive Design, On-Page SEO, Organic Website Traffic, Search Rank, User Experience (UX), Website Navigation

A website acts as the cornerstone of any digital marketing plan; so it comes as no surprise that webmasters want to make sure your website is aesthetically pleasing to the eye. But if a website doesn’t appear in search results, how do businesses expect their constituents to even see their newly designed website? All too many times, businesses fail to recognize search engine optimization until after they finish designing their website. This explains the lack of website traffic. In order to save time, effort and money, SEO must be an integral part of website design from the initial conception process. At a basic level, SEO-friendly websites encourage search engines to explore and read all pages across the website. It is important to understand that search engines must be able to easily crawl through and understand a website’s content; otherwise, the search engine will not index pages. Having a digital marketing plan with a clear business model and value proposition will help business owners create a visually appealing and SEO-friendly website. Easy Navigation Have you ever visited a website with confusing navigation? These are the types of websites that fail to provide the answers you were searching for. Since you could not find the information you sought, you probably clicked away to a different website. If you want to attract and retain visitors, you will need to implement easy-to-understand navigation. Visitors prefer websites with clear, thought-out designs, to best simplify their search process. Don’t allow your visitors to get lost when...

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### What Marketers Need to Know About 6-Second Facebook Ads

> What can marketers possibly accomplish in just 6 seconds? Quite a lot, actually. Check out this must-read guide to 6-second Facebook Ads!

- Published: 2017-09-05
- Modified: 2023-08-29
- URL: https://premierecreative.com/blog/what-marketers-need-to-know-about-6-second-facebook-ads/
- Categories: Digital Marketing, Social Media
- Tags: Facebook, Social Media Advertising, Social Media Agency, Social Media Campaign, Social Media Trends, Video Marketing

As the rise of advertising on social networks continues, so does the rise of implementing a new style of video in advertising. Video advertisements encompass an important aspect of advertising, especially on mobile devices. Facebook recently unveiled a new, shorter video advertisement, which proves to be extremely effective. Did you know short form videos that are 6 seconds actually reach more viewers, skyrocket brand recognition and engagement? Pairing these new 6-second ads with the new mid-roll advertising will have more people watching ads and remembering what they witnessed. Why The Shift Towards 6-Second Facebook Ads? Facebook reported a 47% surge in ad revenue from the quarter a year earlier. The total surge amounted in approximately $9. 2 billion, with 87% of revenue attributed to mobile advertising alone. "Video is an important part of our mobile strategy," COO Sheryl Sandberg reports. Mobile offers the perfect platform for these shorter 6-second ads as people now rely on their smartphone for news, social engagements and information gathering. Advertisers are turning to creating short form ads to deliver shorter, faster messages; as research proves internet users pay more attention to shorter video ads. The Original 6-Second Ad Facebook picked up the short form 6-second video ad featured on other sites such as YouTube. Many believe that Facebook decided to move towards 6-second ads because of the success YouTube had with them. According to statistics, as 6-second video ads grow in popularity and will likely become a standard format across all social websites. Last year, YouTube...

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### How to Succeed Using A/B Testing

> Master A/B testing for success. Optimize campaigns, refine strategies, and elevate results with data-driven insights.

- Published: 2017-08-28
- Modified: 2023-08-29
- URL: https://premierecreative.com/blog/how-to-succeed-using-ab-testing/
- Categories: Digital Marketing, Email Marketing
- Tags: A/B Testing, Audience Targeting, Conversion Rate Optimization

Have you ever been unable to pick an image for a Facebook ad? Or maybe you’re stuck deciding on a catchy tagline? If you plan on beginning a marketing campaign and have several ideas about how you want to design a landing page, you can create different landing page variants for each idea. A/B testing can be an invaluable testing method for marketers across all industries. The test, which compares consumer behavior, allows marketing teams to analyze how targeted audiences respond to specific pieces of content. To succeed in a digital world, businesses need to understand how to correctly perform and measure A/B testing to drive business growth and optimize ROI. While sounding complicated, A/B test methodology is actually a very straightforward process. Also known as split testing, A/B tests compare different versions of a piece of content. Despite its name, this test compares as many pages or ads as desired. The comparison method allows your business to gauge motivation and reaction behaviors against independent variables such as time, ad copy, beautiful images, and a plethora of other variables. This data helps your marketing team determine what version effectively elicits a certain behavior from your targeted audience. As a result, marketers can ascertain the types of content that their audiences enjoy, and create similar content moving forward. How to Determine Sample Size for A/B Tests The first thing you need to consider before running an A/B test involves determining your sample size for the test. The sample size appropriate for...

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### How Will Virtual Assistants Affect SEO?

> Siri can answer your questions, but can she help you with your SEO efforts? Discover how virtual assistants are changing the SEO landscape.

- Published: 2017-08-21
- Modified: 2023-08-29
- URL: https://premierecreative.com/blog/how-will-virtual-assistants-affect-seo/
- Categories: Content Marketing, Digital Marketing, Search Engine Optimization
- Tags: Alexa, Keywords, Local SEO, Long-Tail Keywords, Mobile Marketing, Natural Language Processing, Online Reviews, Siri, Virtual Assistants, Voice Search

Virtual assistants like Siri, Alexa, and Cortana have completely transformed the way in which people seek out information. Instead of going to a search engine such as Google or Bing and typing their search query, users now speak into responsive devices either on mobile or from their living room couch. The technology of voice search won’t be leaving us anytime soon. A study from Northstar Research revealed that more than half of teenagers and adults use voice search every day. While virtual assistants make obtaining information practically instantaneous, this new feature presents a challenge for effectively harnessing search engine optimization. How can you leverage voice search to keep ranking at the top of Google’s SERPs? How to Answer Visitors’ Questions Before figuring out how voice search devices will impact SEO, businesses must first understand how people use them. Information seekers pose questions entirely differently on voice search than how they would type in a search bar. Users also don’t ask virtual assistants the same types of questions as your typical search engine; in fact, very few voice searches relate to businesses. Instead, voice searches relate to everyday tasks such as scheduling appointments and asking for directions. People use conversational speech when they use voice search, often asking questions starting with phrases like “who,” “what,” “where,” “when,” and “how. ” Why? Because most searchers are looking for virtual assistants to provide basic information such as a specific business near them, store hours, and contact information. Unfortunately, because the virtual assistant landscape limits...

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### What Marketers Must Know About LinkedIn Ads

> Unlock LinkedIn Ads! Reach professionals, amplify B2B success, and drive conversions with strategic advertising on the platform.

- Published: 2017-08-14
- Modified: 2023-08-29
- URL: https://premierecreative.com/blog/what-marketers-must-know-about-linkedin-ads/
- Categories: Digital Marketing, Paid Advertising, Social Media
- Tags: Audience Targeting, Business-to-Business (B2B), Click-Thru-Rates (CTR), LinkedIn

As one of the top networks for business-to-business marketing, LinkedIn offers brands powerful advertising functions to reach audiences in a niche industry. While many marketers invest in Facebook and Twitter advertising, a social business platform such as LinkedIn can best target a precise marketing mix. By running LinkedIn ads, marketers will easily infer their campaign’s effectiveness and evaluate its ROI. Here’s how you further facilitate business growth when creating and managing LinkedIn ads. Targeting for LinkedIn Ads Before creating a LinkedIn ad, strategize how you will target your audience. You can do this by identifying both the key constituents in your target market and the format that will best apply to your audience. Targeting options range from the job title, status, company name, class, location, education level, gender, and age. This step can prove to be tricky since some LinkedIn users display superfluous information on their profiles. For this reason, try to target in this order: job title, job function and job class, skills, and group targeting. By targeting broad to narrow, your job title search will be pretty precise for a “broad” method of targeting. While thousands of professionals will have similar job titles, this method will simplify the targeting process. You will have access to the largest audiences for targeting by job function and job class, but with less specificity. Moreover, you can use this method to reach professionals with both experience and job title if you have a big enough budget. Filter By Skills Skills search filters...

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### How to Increase Engagement with Facebook Visual Ads

> A picture is worth a thousand words. Pictures can also offer thousands of Likes, Shares, and Comments on Facebook posts. Learn more here.

- Published: 2017-08-01
- Modified: 2023-08-29
- URL: https://premierecreative.com/blog/how-to-increase-engagement-with-facebook-visual-ads/
- Categories: Digital Marketing, Paid Advertising, Social Media
- Tags: Audience Targeting, Brand Building, Facebook, Facebook Carousel Ads, Social Media Advertising, Social Media Agency, Video Marketing

With the continuous integration of business and technology, advertisers now rely on social media platforms such as Facebook to promote their businesses and appeal to the masses. The right image can achieve success by arresting the audience’s attention immediately. Since Facebook users normally scroll through their feeds, an image must stand out from the masses to gain attention. Learn how you can get the most out of your visuals for Facebook ads. Understanding how to visually showcase your business’ products or services remain key to thriving in today’s digital marketing world. Make Images Stand Out One tactic to setting your Facebook image apart from competitors is by selecting images that consumers can relate to and associate a particular emotion with. You can choose images that pull at viewers’ heartstrings whether you are marketing a product such as dog food or the grand opening of a pediatric practice. Alternatively, you can use images that foster a sense of curiosity about your product such as a bold caption overlay or a size comparison. Simply put, your image needs to stimulate and engage audiences in order to peak their interest in what your brand has to offer. As a business, first and foremost evaluate the context of your advertisement and the message you wish to send before find an appropriate image. Incorporate Color Psychology There is a strong connection between the colors companies use in branding. The colors within your Facebook advertisement can make a huge difference in enticing potential customers to click...

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### 5 Ways to Generate Leads From Snapchat

> Teenagers love SnapChat, but can brands also find value in this social app? Discover techniques to generate leads from SnapChat today!

- Published: 2017-07-24
- Modified: 2023-08-29
- URL: https://premierecreative.com/blog/5-ways-to-generate-leads-from-snapchat/
- Categories: Digital Marketing, Social Media
- Tags: Brand Building, Customer Loyalty, Lead Generation, Online Discounts & Deals, Reputation Management, Snapchat, User Engagement, User-Generated Content (UGC)

With over 150 million users, today Snapchat is a viable medium for businesses to engage with potential customers on social media. But many marketers hesitate; unaware on how to take advantage of Snapchat’s potential in order to generate new leads. But with careful planning and execution, the social media experts at Premiere Creative will show you exactly how to generate leads from Snapchat using these 5 effective tactics. 1. Create Sponsored Geofilters and Lenses Companies no longer have to chance passer-by-ers notice their business or have to rely solely on ranking first on Google for customers to find their business. Instead, now companies can gain leads via Snapchat; a platform that their target audience frequently uses. In the US, a single National Sponsored Geo-filter typically reaches 40% to 60% of daily Snapchat users; and on average users play with a sponsored lens for 20 seconds. Geofilters and lenses can immediately draw attention to your business on Snapchat. Geofilters allow you to promote your business by location. Snapchat users in your area can easily find your business, as well as where, when, and why they took the snap. Sponsored lenses allow Snapchat users to play with an interactive ad or animation you’ve created. In the spirit of Snapchat’s fun entertainment, these two options give your brand an edge allowing your company to be a part of the hundreds of millions of Snaps exchanged daily. Geofilters and Lenses can help your brand gain exposure, as they raise brand awareness notifying users in...

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### How to Use Facebook for Healthcare Advertising

> Navigate healthcare advertising on Facebook. Target patients, amplify brand, and adhere to regulations with strategic campaigns.

- Published: 2017-07-13
- Modified: 2023-08-29
- URL: https://premierecreative.com/blog/how-to-use-facebook-for-healthcare-advertising/
- Categories: Digital Marketing, Social Media
- Tags: Audience Targeting, Click-Thru-Rates (CTR), Facebook, Healthcare Marketing, Lead Generation, Online Reviews, Video Marketing

According to Content Marketing Institution, healthcare marketers use social media less often than other marketers. But in the digital age, healthcare providers cannot afford to neglect a presence on social media. Doing so will detrimentally affect your practice and cause you to miss prospective patients. Facebook has quickly become a huge, cost-effective platform for digital advertising. With billions of users worldwide, very few platforms rival the social media giant. Facebook offers advertising options for small and large businesses alike. Over the years, companies reported success in creating a Facebook Business page and utilizing Facebook Ads to bolster their digital presence. While some healthcare professionals may deny the benefits of social media marketing, statistics show otherwise. For instance, approximately 60% of social media users will trust social media posts and activity by doctors over any other group. This high percentage comes as no surprise because many people respect doctors’ medical opinions. As a result, a medical Facebook page’s post will likely increase their reach and engagement when they share their valued and trusted opinions on Facebook. Still not convinced? Let Premiere Creative’s social media gurus break down the basics of healthcare marketing on Facebook. Reach Your Target Audience According to Pew Research Center, 62% of the entire adult population in the United States use Facebook. With so many active Facebook users, your business’s potential to reach your target audience remains high. A presence on Facebook allows doctors to showcase their clinic to ideal patients, even if they aren’t actively searching for...

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### What is a Landing Page?

> A landing page can make or break a PPC campaign. Learn how to create effective landing pages for your digital business.

- Published: 2017-07-03
- Modified: 2023-11-13
- URL: https://premierecreative.com/blog/what-is-a-landing-page/
- Categories: Digital Marketing, Paid Advertising, Search Engine Optimization
- Tags: Audience Targeting, Brand Building, Call-to-Action (CTA), Conversion Funnel, Conversion Rate Optimization, Landing Pages, Lead Generation, User Behavior, User Engagement, User Experience (UX)

As an essential component of any well-crafted marketing strategy, landing pages act as “landing pads” for prospects visiting your brand’s website. Whether you intend to generate leads, sell products, or collect valuable data, your landing pages help ensure these intended actions occur. Furthermore, well-optimized landing pages allow you to initiate the process of converting prospects into leads and potentially into customers. While creating landing pages requires time and careful precision, investing the time to craft compelling copy and an effective design will facilitate optimal conversions and boost revenue. A growing challenge brands encounter include attracting and holding people’s attention online. In fact, some studies argue the average human attention span can be as little as 8 seconds. Now more than ever, you should seek to trigger instant conversions with your landing page’s design. Without an effective landing page, you won’t be able to gather essential information about the people visiting your website. If your team doesn’t have that pertinent information, how can you possibly hope to understand your customer? More important, how do you expect to properly market your services to them, and ultimately convert them into loyal customers? Thus, you must plan and execute your landing pages correctly to generate as many possible leads for your brand. How Do You Obtain Important Information? Outstanding landing pages will help you convert a higher percentage of your website visitors into leads. They also simplify the process for visitors receiving an offer because they don’t have to navigate your website to find...

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### How to Rank High on Google

> Achieve high Google rankings with proven strategies. Optimize keywords and earn quality backlinks for improved search visibility.

- Published: 2017-06-27
- Modified: 2023-08-29
- URL: https://premierecreative.com/blog/how-to-rank-high-on-google/
- Categories: Digital Marketing, Search Engine Optimization
- Tags: Evergreen Content, Google, Google Algorithm, Keywords, Organic Website Traffic, Search Engine Result Page (SERPs), Search Rank

As the number one search engine in the world, over 1 billion people use Google every month. At the same time, reports show that Google provides almost 12 billion searches each month. Many covet a high ranking on Google for higher visibility and increased traffic. We’ve all heard the business phrase “location, location, location,” which still rings for digital search queries. Did you know that 93% of all buying decisions start with a simple search query? Studies show that websites on Google’s first page receive 91% of the clicks and traffic. Meanwhile, the second page receives a measly 4. 8% of clicks. Thus, a website’s ranking on Google proves crucial to success in the ever-changing digital landscape. But reaching the top of page 1 is a multifold process for businesses of all sizes and experience. Now more than ever, website developers need to remain knowledgeable about proven tactics and techniques that will help ensure an increase in ranking. Algorithms and Factors Many SEO clients ask creative agencies “how” and “when. ” Specifically, clients ask “How do I get my website to be top-ranked” and “when will it happen? ” Truthfully, many factors go into determining how long it takes for a website to reach its ideal ranking. Clients need to consider keyword competition, domain age, and content accumulation. Google ranks websites with an algorithm consisting of over 250 factors. This algorithm takes into account keywords, titles, content and inbound links. When a searcher types a query into the Google search box, they can...

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### Must-Have Visual Content for Social Media Marketing in 2017

> Elevate your social media in 2017 with must-have visual content. Engage and stand out with eye-catching visuals that drive results.

- Published: 2017-06-13
- Modified: 2023-08-29
- URL: https://premierecreative.com/blog/must-have-visual-content-for-social-media-marketing-in-2017/
- Categories: Digital Marketing, Social Media
- Tags: Brand Building, Facebook, Infographics, Pinterest, Snapchat, Social Media Agency, Video Marketing, YouTube

In the digital landscape, new visual content continues to expand. In 2017, weighty words and endless content can deter people from reading your website or blogs. Reports show that 74% of social media marketers use visual assets in their social media marketing, ahead of blogs (68%) and videos (60%). To keep up with industry competition, win new business prospects, impress customers, and boost ROI, marketers need to familiarize themselves with the latest trends that go far beyond making sure an image posted is high-resolution. From Pinterest to Snapchat, he digital marketing experts at Premiere Creative offer must-have visual content to use across all social media platforms. Learn which visual content - whether it is infographics or memes - best fits your industry, brand, and message. Where Should You Use Images? Whether writing a blog or crafting website page content, images provide a way to split up text that could be perceived as monotonous to readers. In fact, studies show that blogs and articles with striking images receive 94% more views. In like manner, the hi-resolution image you choose to promote can make or break post engagement, especially on Instagram and Pinterest. You can also use a compelling image as a standalone to showcase a product, satisfied customers, and promotions. While websites like Shutterstock and iStock offer high-quality images for purchase, marketers have the option to visit royalty free sites and free photo-sharing sites to avoid breaking the bank. Though these sites may require a little more digging for an ideal image,...

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### How to Persuade Customers on Social Media

> Craft compelling content, engage authentically, and drive conversions to captivate and convert your audience effectively.

- Published: 2017-06-01
- Modified: 2023-08-29
- URL: https://premierecreative.com/blog/how-to-persuade-customers-on-social-media/
- Categories: Digital Marketing, Social Media
- Tags: Audience Analysis, Brand Building, Conversion Rate Optimization, Facebook, Instagram, Social Media Agency, Social Proof, Twitter, Video Marketing

As social media continues to become ubiquitous, it is almost impossible to stop thumbing through content on Facebook, Instagram and Twitter for personal or business interests. To persuade and convert new customers, businesses must understand how heavily people rely on social media when shopping, researching, and consuming content. According to some industry experts, 90% of all business marketers agree valiant social media efforts have generated a boom in marketing exposure for their business. This belief holds merit, as now consumers prefer to engage with a business online rather than in person. To survive and beat the competition in any industry, the social media experts at Premiere Creative offer marketing insight on how to persuade customers on social media. Use Social Proof In order for clientele to want to follow your business, you need to offer outcomes and results. Social proof essentially uses your current market and customers to convince the potential market to buy your product and service. In addition, it can help increase your ROI. Companies can exhibit social proof through text-based content by way of testimonials. Many marketing experts believe pairing text content with a visual is a solid method to convert customers. Companies can use visuals to display satisfied customers photo or a photo contest. Businesses can also use numbers as backing either by acknowledging their 1k followers and mention ratings. Visual Content So how do you persuade customers, fans and gain followers? Conversion rates skyrocket when accompanied with a visual aid. Businesses need to set themselves...

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### Easy SEO Tactics to Optimize Your Website

> For website owners new to SEO, a few simple fixes can optimize your website. Try these easy ways to optimize your website.

- Published: 2017-05-24
- Modified: 2023-08-29
- URL: https://premierecreative.com/blog/easy-seo-tactics-to-optimize-your-website/
- Categories: Digital Marketing, Search Engine Optimization
- Tags: Blogging, Google Analytics, Hootsuite, HTML, Keywords, Meta Tags, On-Page SEO, Organic Website Traffic, Video Marketing

With the amount of web traffic generated daily, businesses need exposure to compete in the changing digital landscape. To do so, businesses should consider integrating search engine optimization (SEO) methods when designing their website.  Did you know 93% of online experiences begin with a simple search query? This comes as no surprise because many web surfers use search engines for quick answers to their questions. Whether Google, Bing, or Yahoo, your website must include SEO elements to keep top rank in searches and maintain a steady traffic flow. The social media experts at Premiere Creative offer the following tactics to help businesses understand the basics of website optimization to ultimately attract consumers, improve sales, and increase ROI. Post High-Quality Visual Content In order to attract and retain consumers, your website needs stunning visual content. The images on the home page, sidebars and galleries need to be hi-resolution and sized to fit different devices such as tablets, desktops and mobile devices. Failing to do so will annoy potential customers by forcing them to pinch and zoom in an attempt to navigate your website. When uploading a GIF, image, audio, or video content, embed keywords in the file name, alt- text, and description to reach more users. How to Keyword in HTML & Title Tags Website developers use Hypertext Markup Language (HTML) when building pages for websites. These labeled pieces of content consist of a heading, paragraph, and table. This helpful coding language allows you to arrange graphics, add links to pages within your site...

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### How to Use Facebook's Targeting Options

> Facebook offers many features so that business owners can attract more customers and fans. Learn more about Facebook targeting today.

- Published: 2017-05-16
- Modified: 2023-08-29
- URL: https://premierecreative.com/blog/how-to-use-facebooks-targeting-options/
- Categories: Digital Marketing, Social Media
- Tags: Audience Targeting, Facebook, Return on Investment (ROI), Search Retargeting, Social Media Advertising

Facebook stands as one the most powerful digital advertising platforms for propelling businesses across the social media landscape. According to HootSuite, “On Facebook, mobile ads have 9. 1x higher click-through rate; meanwhile, desktop ads have an 8. 1x higher click-through rate than normal web ads”. From small mom and pop shops to corporate conglomerates, Facebook targeting options uses an arsenal of direct functions to capture your audience at any given time. Unlike traditional media such as billboards or print, digital platforms like Facebook use a granular approach to delivering your ads to an intended market. For business owners who have a saved audience, there is great potential in a myriad of effective Facebook targeting options. The digital media experts at Premiere Creative reveal options to target potential customers already interested in your business as well as options to deliver ads to specific geographic locations. Location Targeting Whether your business has one or many locations, consider deploying the location targeting option. You can choose to set your location target by 1-100 mile radius, zip code, the name of a town, or state. Business can choose to plug in their address and select a radius or plug in certain towns to draw business from. For example, a private school can target affluent families in specific communities using zip codes to narrow their ideal target market. Check your consumer profile to decide what regions can offer you the best ad spend. Engagement Custom Audience Businesses can now track the amount of engagement on their page,...

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### Why Pinterest Keyword Descriptions are Important for SEO

> Yes, Pinterest Keyword Descriptions STILL matter for SEO. Discover how tapping into this resource can help skyrocket your SEO efforts.

- Published: 2017-05-08
- Modified: 2023-11-20
- URL: https://premierecreative.com/blog/why-pinterest-keyword-descriptions-are-important-for-seo/
- Categories: Digital Marketing, Search Engine Optimization, Social Media
- Tags: Brand Building, Branded Keywords, Click-Thru-Rates (CTR), Keywords, Pinterest, Social Media Agency, Social Media Trends

With more than 150 million monthly active users, Pinterest remains a key social platform for businesses to increase traffic to their website. Creating valuable pins lets businesses obtain loyal followers, gain visibility on search engines and appear higher in organic search results. Pinterest ultimately works in the same manner as a search engine, thus, Pinterest requires its’ own SEO strategy. The digital experts at Premiere Creative are here to share why Pinterest keyword descriptions are important for SEO. Why Pinterest SEO is Essential Yes, Pinterest is the online digital collage of image content. You can categorize content through targeted descriptive keywords, pin information, and a board title; three areas that Pinterest uses to identify each pin to connect users who search for relevant words; ergo curating your post. Simple Pin Media defines “keywording” as the process of adding specific words from your niche allowing Pinterest users to find the content they are searching for. Pinterest descriptions are a vital, behind-the-scenes aspect for ensuring optimized content. When used correctly, Pinterest content increases website traffic by optimizing pins to increase search rank, and appear higher on newsfeeds. To ensure your content remains optimized, Pinterest looks at the content’s description, image, links, boards, and engagement. Choosing Concise Keywords to Shorten Descriptions How can a visually-centered social media platform make an impact on a pin’s click-through-rate (CTR)? While images initially attract users to content, pin descriptions give users the incentive to click through to the content. A detailed description allows the user to decide...

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### Driving Calls with Paid Search Ads

> Search has gone mobile thanks to smartphones. This new trend requires a whole new set of rules and standards! Learn more here!

- Published: 2017-04-27
- Modified: 2023-11-13
- URL: https://premierecreative.com/blog/driving-calls-with-paid-search-ads/
- Categories: Digital Marketing, Paid Advertising
- Tags: Ad Extensions, Call-to-Action (CTA), Click-Thru-Rates (CTR), Conversion Rate Optimization, Google Ads, Google AdWords, Landing Pages, Local SEO, Mobile Marketing, Voice Search

In 2015, approximately 65% of adults in the U. S. owned smartphones, including over 80% of people between ages 18 through 50. In 2015, Google reported that mobile search queries surpassed desktop, which shifted the entire digital landscape. Today, marketers must adopt new strategies and practices aimed at the mobile experience when creating paid search ads. Creating Mobile-Friendly Ads Search has gone mobile thanks to smartphones, meaning you cannot afford to ignore mobile users. Thus, you have to target mobile users effectively with mobile-friendly ads. When creating your ads, make sure you use language tailored for the mobile experience. For example, tell searchers that someone is standing by and ready to take their call. You can also use mobile-specific calls-to-action such as “Call Us Now,” or “Buy On Your Phone. ” When creating mobile-friendly ads, make sure you link to mobile-optimized landing pages. If your page does not configure to visitors’ devices, they may become frustrated and leave your website without making a purchase. After you launch your campaign, segment data for mobile ads apart from your desktop ads. You want accurate data when analyzing how your mobile ads performed, and how you can further optimize your ads to increase conversions. Paid Search Call Extensions Call extensions can play a critical role in driving conversions from paid search ads. According to research from Google: 70% of mobile searchers have used call extensions to call business. Ads with call extensions get an 8% higher click-through rate. Google call extensions drive nearly 10 million...

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### How to Win New Business With Your Website

> A website is a business's digital storefront. Treating it with care can win new business while an outdated website can repel leads.

- Published: 2017-04-18
- Modified: 2023-08-29
- URL: https://premierecreative.com/blog/how-to-win-new-business-with-your-website/
- Categories: Digital Marketing, Website Design
- Tags: Call-to-Action (CTA), Conversion Rate Optimization, User Experience (UX), Video Marketing

As more businesses see the value in a professionally designed website, the digital landscape will see a huge influx of redesigned websites. According to 2017 digital trends, 57. 7% of small and medium-sized business owners will invest in a new or re-designed website. Each unique customer has their own questions that coincide with their stage in the buyer’s journey. Although your website may contain relevant contact information, shoppers still need to feel confident before they reach out and commit to your business. Your website visitors may have underlying questions they may not directly contact your business about. To ensure customers have their questions answered, here are answers to common questions that you can include in your content to help win new business with your website. Why do you deserve my business? According to the Small Business Marketing Trends Report, having a website that serves as a brochure is no longer competitive in a crowded market. If you want to communicate why customers should choose your business over the fierce competition, convince them why you are different. This is commonly referred to as Unique Value Preposition (UVP). Maybe you have more industry experience? In the case of construction companies, perhaps you have an extensive portfolio that demonstrates client satisfaction? Now is the time to display any honorable awards, organization memberships, and newsworthy accomplishments. Either way, you must flaunt your peacock feathers and stand out. What makes your service stand out? Any shopper can see a portfolio of your work and envision their...

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### 6 Tips to Broadcast on Facebook Live

> Master Facebook Live! Captivate audiences, build connections, and amplify your social presence with these essential tips. Go live with impact!

- Published: 2017-04-06
- Modified: 2023-08-29
- URL: https://premierecreative.com/blog/6-tips-to-broadcast-on-facebook-live/
- Categories: Digital Marketing, Social Media
- Tags: Facebook, Facebook Live, Live Streaming, Social Media Agency, Social Media Trends, Video Marketing

As mobile technology continues to improve, widespread video consumption is easily available. While video demand grows, more brands join the bandwagon by implementing video into their content strategy. In 2016, video marketing saw a surge of popularity. According to statistics from Hubspot: About 78% of people watch videos online every week Approximately 55% of people view videos online every day By 2017, online video will account for 74% of web traffic In other words, video marketing is here to stay. Facebook introduced a new feature called Facebook Live in an effort to leverage the surge of video consumption. This feature allows you to connect with friends, followers, and fans by sharing real-time videos. Launched in early 2016, Facebook Live continues to increase in popularity allow businesses to create and foster authentic connections with their audiences. How can your business master the art of live streaming? Here are six tips to help you use Facebook Live. 1. Tease What’s Coming If you’re planning on live streaming, notify your followers ahead of time so they know when to tune into the live event. Using applications like Hootsuite, you can easily schedule posts on Facebook throughout the day to generate buzz and maximize traffic to your video. If you fail to excite your followers, you may not receive the attention you desire. 2. Always Plan Ahead Just because your video streams live does not mean it must be impromptu. Would you ever go to a businesses meeting unprepared? Launching a live video without...

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### 7 Elements in a Successful PPC Ad

> We've all seen a PPC text ad; but what exactly goes into the creative process? Discover how to write a PPC text ad that converts!

- Published: 2017-03-27
- Modified: 2023-08-29
- URL: https://premierecreative.com/blog/7-elements-in-a-successful-ppc-ad/
- Categories: Digital Marketing, Paid Advertising
- Tags: Ad Extensions, Brand Building, Call-to-Action (CTA), Conversion Rate Optimization, Google Ads, Google AdWords, Keywords, Landing Pages, Mobile Marketing, Return on Investment (ROI)

Many advertisers still question the effectiveness of incorporating Pay-Per-Click (PPC) into their marketing strategy. While PPC advertising can be costly compared to other advertising media, statistics show businesses earn approximately $3 for every $1. 60 they spend when executed properly. PPC advertising is currently available on Google, Facebook, Twitter and LinkedIn; however, Google is the most popular platform as almost 80% of all companies utilize Google for PPC. According to 2016 data, PPC ads can increase brand awareness by 80%. Furthermore, a business can potentially generate more qualified leads while increasing ROI because approximately 41% of clicks go to the top 3 paid Google ads. While PPC advertising offers enormous benefits, the most difficult aspect of launching a monthly PPC campaign is nailing the text ads. Intimidating to PPC neophytes, there are a few fundamental concepts that are required for any and every text based PPC ad. To streamline the creative writing process, let's review the 7 elements of a successful PPC ad. 1). The Headline The headline is critical! First and foremost, it’s the most important aspect of any PPC ad because it arrests the viewer’s eyes. Truth be told, the headline may often be the only element of the PPC ad that viewers actually read. Therefore, don’t miss your best opportunity to attract a potential customer because a strong headline determines whether or not someone clicks through to view your landing page. When creating a text ad, choose your words wisely because the headline has a limit of 25...

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### Why Google+ is Essential for Business Growth

> Despite offering numerous benefits, many businesses foolishly neglect their presence on Google+. Use Google+ to grow your business.

- Published: 2017-03-15
- Modified: 2023-08-29
- URL: https://premierecreative.com/blog/why-google-is-essential-for-business-growth/
- Categories: Digital Marketing, Search Engine Optimization, Social Media
- Tags: Brand Building, Google, Google Local, Google Maps, Online Reviews, Search Engine Result Page (SERPs), Search Rank, SEO Agency, Social Media Agency

In regards to engagement and active users, Google+ pales in comparison to social media giants such as Facebook and Twitter. Recently, Google streamlined Google+ to focus more on collections and communities, helping to distinguish their platform as a relationship builder. To stay relevant and cultivate meaningful relationships in the ever-changing digital landscape, small businesses must incorporate Google+ into their digital strategy. Here are some ways that Google+ can help your business grow. Search Engine Optimization Integrating Google+ into your digital strategy can help improve your search engine optimization (SEO) efforts. Google automatically indexes any photo, text, stream, video or review published on a Google+ page, thereby guaranteeing your page ranks in the search engine results page (SERP). Remember that in order for a business to receive increased web traffic, you need to optimize content with key elements including relevant keywords while receiving followers, shares and hits on the “+1” button. Page Ranking Businesses constantly compete to achieve the highest page rank in Google’s SERPs. A high page rank is ideal because approximately 75% of search engine users do not scroll past the first page of results. Therefore, it is paramount that your content reaches the top of Google’s SERPs. Google+ provides an edge to help businesses achieve a high page rank because using the platform increases the likelihood that people will see a your content through social sharing. While Google does not directly include social sharing into its search engine algorithm, studies still show that there is a meaningful correlation...

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### How to Create a LinkedIn Ad

> Craft impactful LinkedIn ads! Reach professionals, drive conversions, and amplify brand visibility with effective advertising strategies.

- Published: 2017-03-02
- Modified: 2023-08-29
- URL: https://premierecreative.com/blog/how-to-create-a-linkedin-ad/
- Categories: Digital Marketing, Paid Advertising, Social Media
- Tags: Audience Targeting, Brand Building, Business-to-Business (B2B), Call-to-Action (CTA), Conversion Rate Optimization, Cost-Per-Click (CPC), Cost-Per-Impression (CPM), LinkedIn, Social Media Advertising, Social Media Agency

LinkedIn is an invaluable tool to connect with like-minded individuals in your industry. In addition to being a powerful networking tool, LinkedIn is ideal for B2B advertising because it offers accurate audience targeting options. While these advertising options are relatively new, they utilize pay-per-click (PPC) techniques in the same manner as Google, Facebook and Twitter. To help streamline the experience, the social media experts at Premiere Creative have created a step-by-step guide to creating LinkedIn Ads, which will greatly improve your presence on the social networking site. Create a New Ad Campaign To begin, go to https://business. linkedin. com/marketing-solutions/ads. Next, click on the "Create Ad" button located in the upper right-hand corner. From there, you’ll be directed to the “Campaign Manager” dashboard, where you can add billing information, as well as associated company pages. Next, click on the “Create a Campaign” button; select what type of ad you want to create from three campaign options: Sponsored Content, which increases engagement with your published content and company updates. Text Ads, which drives leads to your company page. Sponsored InMail, which sends messages to LinkedIn users that matter to your business. In order to determine which ad type is best for your campaign, it's best to review your initiatives, budget, and which ad type can help you meet your company’s goals. Once you've selected your campaign type, you'll be asked several basic questions such as the language in which you'd like your ad to appear, and to give your campaign a unique name. Build...

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### How to Use Instagram for Your Business

> A picture is worth a thousand words, making Instagram perfect for telling a brand's story. Discover how to use Instagram for business!

- Published: 2017-02-23
- Modified: 2023-08-29
- URL: https://premierecreative.com/blog/how-to-use-instagram-for-your-business/
- Categories: Digital Marketing, Social Media
- Tags: Hashtags, Instagram, Instagram Insights, Social Media Agency, Social Media Trends

Have you considered jumping on the social bandwagon and using Instagram to better promote your business? If you’re still on the fence, did you know that analysts believe Instagram’s global mobile ad revenues will reach $2. 81 billion by 2017? Were you also aware that Instagram is the second most used mobile app behind Facebook with approximately 60% of users logging in daily? With rich and creative photos at their fingertips, it’s no wonder why 30% of users of the Internet are on Instagram because the social platform is addicting. As a video marketing and creative agency, we at Premiere Creative know how to best market your business and integrate it in the social media strategy. Here are some ways you can capitalize on this photo-sharing platform and supercharge your marketing efforts. Switch To A Business Account Like Facebook, Instagram offers specialized business accounts for brands. If you haven’t already switched over to the business profile, it’s time to get acquainted and learn all the benefits as to why it will help boost business. Easy Accessibility – The new layout for a business profile is optimized for customer usability. This new layout eliminates the arduous process of opening a link, scroll and expand to find your contact information on your website. The header on your Instagram account now has a clear contact button that offers options such as “get directions” and “call,” as well as a visible address and website URL. Instant Insights – By learning from analytics, brands can now...

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### How to Improve Your Search Rank With Social Media

> Did you know that social media can indirectly improve search rank? Learn how to improve search rank with social media in our latest blog.

- Published: 2017-02-13
- Modified: 2023-08-29
- URL: https://premierecreative.com/blog/how-to-improve-your-search-rank-with-social-media/
- Categories: Digital Marketing, Search Engine Optimization, Social Media
- Tags: Brand Building, Google Maps, Google My Business, Keywords, Online Reviews, Reputation Management, Search Rank, SEO Agency

Social media is now an instrumental tool in branding, as well as becoming increasingly connected and interdependent with Search Engine Optimization (SEO). By utilizing appropriate social media platforms, you can strengthen your brand’s image while reaping many SEO benefits. Many people mistakenly believe that social media directly affects your search rankings, when in actuality social media can only indirectly influence your search rankings. From the social media experts at Premiere Creative, here are 4 tips to use social media to help improve your SEO. 1). Grow Your Fan-Base Improving your social media presence can have a positive effect on your SEO. Social signals are a very telling factor when it comes to SEO; for example, you may notice that social media pages with many high-quality followers tend to rank better in search results. The keyword here is “high-quality,” rather than large number of followers, which means that your followers are interacting with the content you are posting on various social channels. Also it is best to avoid purchasing proxy accounts on Twitter and Facebook because Google can immediately detect the low quality of your followers. In the same manner as link building, you should focus on building your following organically. 2). Increase Your Credibility Web pages are far more likely to link a page if the site is authentic and trustworthy. Thus, having an active social media presence creates a source of credibility for your brand. Many businesses utilize social media to not only distribute content that provides answers to...

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### Why Snapchat is Better Than Facebook

> Which is better? Snapchat or Facebook? Check out which social media platform we believe currently reigns supreme in our latest blog.

- Published: 2017-02-03
- Modified: 2023-08-29
- URL: https://premierecreative.com/blog/why-snapchat-is-better-than-facebook/
- Categories: Digital Marketing, Social Media
- Tags: Facebook, Millennials, Mobile Apps, Snapchat, Snapchat Stories, Social Media Agency, Social Media Trends

Since its launch in 2011, Snapchat has proven to be very popular among millennials due to its unique and intimate features, which allow you to communicate with other users through animated pictures, videos and text. Many regard Snapchat as the fastest growing social media of all time, accumulating more than 100 million users worldwide since its launch. Facebook took notice to Snapchat’s increasing popularity and has been trying to purchase the startup company for years; however, Snapchat has denied Facebook’s multi-billion dollar offers twice. As a result, the two social media giants have a rivalry of sorts. This poses the question: Which social media platform is the best? While this question is certainly opinion-based, the social media experts at Premiere Creative believe that Snapchat has the potential to usurp the title of “Top Social Media Platform” from Facebook. The Appeal is in Simplicity There is no denying Snapchat’s popularity. While Facebook certainly has statistics to back up its fan-base, Snapchat’s numbers are huge and continue to increase. According to statistics gathered throughout 2016: Snapchat has more users than Twitter, LinkedIn or Pinterest. Snapchat’s video views outnumber Facebook; approximately 10 billion videos are watched every day. 57 million Americans use Snapchat, reaching 11% of Americans. 60% of Snapchat users are between the ages of 18 and 34. More than half of new Snapchat users are over the age of 25. Social media experts have analyzed the luring appeal to Snapchat and have found that its success lies in its simplicity. The...

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### How Often Should I Update My Business Blog?

> How often should businesses update their blog? Once per week? Once per month? Everyday? Learn the perfect post frequency for a business blog.

- Published: 2017-01-23
- Modified: 2023-08-29
- URL: https://premierecreative.com/blog/how-often-should-i-update-my-business-blog/
- Categories: Content Marketing, Digital Marketing, Search Engine Optimization
- Tags: Backlinks, Blogging, Business-to-Business (B2B), Evergreen Content, Google, Keywords, Lead Generation, SEO Agency

Blogs are the tools that help businesses attract new visitors to their websites and then convert them into leads. There is no doubt that maintaining a business blog will help your brand grow; if you don’t have one, you’re missing out. Statistics have proven the value of blogging time and time again. According to Hubspot: B2B marketers that use blogs receive 67 more leads than those who do not. Markets who prioritize blogging are 13 times more likely to enjoy positive ROI. Companies who blog receive 97% more links to their website. The only thing blogging costs you: your time. One question that many of our clients ask us at Premiere Creative is: “How often should I update my business blog? ” Things to Consider When Planning Your Blog Truthfully, there really is no clear-cut answer to this question because everyone has different objectives and goals. What may work for you may not necessarily work for others. I mean sure, we all know that the short answer: blog as much as possible without sacrificing quality. When deciding how often you should update your blog, you need to ask yourself: Who is my audience? What types of information am I providing my audience? What are my resources? How many posts can I comfortably write per day? Per week? Per month? Can I stick to a schedule? You also need to rethink your question. You know that Google loves fresh content, so you know you need to update your blog. Are you unsure...

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### How to Maximize Your Website’s Traffic

> Maximize website traffic with expert strategies. Boost visibility, optimize user experience, and convert visitors into customers.

- Published: 2017-01-09
- Modified: 2023-08-29
- URL: https://premierecreative.com/blog/how-to-maximize-your-websites-traffic/
- Categories: Digital Marketing, Email Marketing, Paid Advertising, Search Engine Optimization, Social Media, Website Design
- Tags: Brand Building, Email Marketing Agency, Lead Generation, Mobile Marketing, Organic Website Traffic, SEO Agency, User Experience (UX)

Did you know that in 2015 the Internet influenced approximately 64% of all in-store sales, accumulating to about $2. 2 trillion? In order to run a successful businesses, you must have an optimized website. Now more than ever, it is imperative to have a strong digital presence because 2017 is predicted to generate more web traffic that all prior years combined. Statistics and key influencers also predict that mobile devices will generate 68% of all web traffic in 2017. If you want to capitalize off this massive increase, you will need to strengthen your digital presence. Making your brand more well known will attract more customers, thereby resulting in an influx of sales. Here are some helpful ways to maximize your web traffic. Strong Search Engine Optimization All businesses want to increase their website’s organic search results by having a good ranking on Google or Yahoo, preferably on page 1. After all, search engines are the primary method of navigation for most Internet users. Having a higher rank means more visitors, which ultimately leads to more advertising revenue and sales. In order to achieve this high rank, businesses need to ensure every page on your website is optimized primarily for users, as opposed to search engines. The customers should be your focus because they will be the ones bringing revenue, not search engines. Here are some quick and easy steps you can take to strengthen your search engine optimization: Format your website with a clear hierarchy and text links; every page...

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### New Year’s Resolutions for Digital Marketing

> Happy New Year! For Digital Marketers that want to improve their skills and expertise, strive to make these resolution for the upcoming year.

- Published: 2017-01-03
- Modified: 2023-08-29
- URL: https://premierecreative.com/blog/new-years-resolutions-for-digital-marketing/
- Categories: Content Marketing, Digital Marketing, Search Engine Optimization, Website Design
- Tags: Brand Building, Evergreen Content, Google My Business, Mobile Marketing, Mobile Responsive Design, Return on Investment (ROI), SEO Agency, User Engagement, User Experience (UX), Website Audits, Website Speed

It’s that time of the year again! As we move into the New Year, we often challenge ourselves to reflect on what worked and what did not work the past year. This introspection often leads to changes in the way we think and act in the form of New Year’s Resolutions.  As you develop your marketing plan for 2017, think about the past year and what changes you can make in order to bring your brand more success throughout the New Year. To help you, Premiere Creative has rounded up four resolutions that will help improve your digital marketing efforts for 2017 to increase ROI, drive sales, and strengthen brand awareness. 1). Focus on Mobile Efforts In case you weren’t already aware, mobile search is drastically overtaking desktop searches as approximately 65% of digital information gets obtained from mobile devices. As a result, your brand needs to have a clear mobile-focused online strategy. In addition, a mobile optimized website is imperative if you want to compete with industry rivals. Now more than ever, website design is about user functionality, especially for mobile visitors. According to CMS Report, about 57% of users say they won’t recommend a business with a poorly designed mobile site. Responsive designs and cross-platform advertising are great solutions to help connect and engage with your mobile audience. 2017 will most certainly be a big year for the mobile experience. As we discussed in a previous post, Google’s big search index divide will be rolling out in January 2017... .

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### Premiere Creative’s Top 10 SEO Blogs of 2016

> As 2016 comes to a close, take a time to reflect on the past year with Premiere Creative's Top 10 SEO Blogs of 2016.

- Published: 2016-12-22
- Modified: 2023-08-30
- URL: https://premierecreative.com/blog/premiere-creatives-top-10-seo-blogs-of-2016/
- Categories: Digital Marketing, Search Engine Optimization
- Tags: Blogging, Bounce Rate, Evergreen Content, Link Building, Search Rank, User Experience (UX), Video Marketing

As experts in the digital marketing industry, we strive to provide both our clients and readers with the latest and greatest search engine optimization tips. Throughout 2016, we have offered great insight about new algorithms, developments and tactics to strengthen your brand’s ranking on Google and other search engines.  As 2016 comes to an end, we would like round out the year with a recap of our best SEO blogs of 2016. 1). SEO is an Ongoing Investment For those who may not already know, search engine optimization is not a quick fix. SEO is not a one-time service, instead it is an ongoing process that requires monitoring of important elements in order to achieve and maintain their desired ranking on the search engine results page (SERP). This need for constant monitoring is based on elements such as updated search algorithms, as well as competition for desired keywords. Learn more about this ongoing investment in our blog. 2). 3 Overlooked SEO Blogging Fundamentals Blogging for SEO purposes is a great way to increase your search rank. Unfortunately, many bloggers find themselves ignoring basic SEO fundamentals because they are too busy focusing on gimmicks that offer temporary quick fixes rather than fixing the underlying issue. Return to the basics and read our blog to learn 3 basic SEO blogging fundamentals that you may have overlooked. 3). Why You Need to Invest in Evergreen Content The easiest way to build loyalty among your followers is to provide them with great content. Although content...

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### Premiere Creative’s Top 10 Social Media Blogs of 2016

> As 2016 comes to a close, take a time to reflect on the past year with Premiere Creative's Top 10 Social Media Blogs of 2016.

- Published: 2016-12-21
- Modified: 2023-08-30
- URL: https://premierecreative.com/blog/premiere-creatives-top-10-social-media-blogs-of-2016/
- Categories: Digital Marketing, Social Media
- Tags: Brand Building, Facebook, Healthcare Marketing, Instagram, LinkedIn, Pinterest, Snapchat, Social Media Agency, Twitter, User Engagement

2016 is winding down, but with 76% of Americans reported to be on social media this year, the digital world is spinning faster than one can tweet, pin, post or share! As the year comes to a close, it is necessary to reflect on the success of 2016 by sharing the top social media insights that have helped shape 2016 as well as marketing tools we use daily at Premiere Creative. Ring in the New Year with our Top 10 Social Media blogs of 2016. 1. Tips For Using Social Media at Trade Shows Did you know trade shows can use social media to create a major buzz and best connect all who attend? Through the use of a ubiquitous hash tag, or other content identifiers, attendees can spark conversations and connect with vendors, brands and network on Twitter, Facebook and Instagram. Venue’s and Trade shows generally have their own social media handles and hash tags, which can be valuable. In this blog we show you how to monitor and use them coupled with capitalizing on pre show buzz and heightening engagement to bring a following. If you plan on attending a trade show, read our blog before your next event. 2. Snapchat for Small Businesses Small businesses often face challenges navigating Snapchat, especially when it comes to creating engaging content to raise brand awareness for a product or service. Let us show you why small businesses should use Snapchat and master how it can be a valuable tool in...

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### New Google Update: Is Your Website Ready?

> A new Google update is approaching; but are websites ready or will they lose search rank? Here's what you need to know.

- Published: 2016-12-16
- Modified: 2023-08-30
- URL: https://premierecreative.com/blog/new-google-update-is-your-website-ready/
- Categories: Digital Marketing, Search Engine Optimization
- Tags: Local SEO, Mobile First Index, Mobile Marketing, Mobile Responsive Design, Search Rank, SEO Agency, User Behavior, User Experience (UX), Website Usability

Google released news of its Mobile First Index, an update that business and website owners alike should perk up and familiarize themselves with come January 1st, 2017. With approximately 65% of digital information being obtained from mobile, desktop inquiries are left in the dust as a second touch option. Google has taken this massive mobile shift by the reigns by retooling its functions to include mobile into its top rank criteria. We at Premiere Creative are starting 2017 with a resolution to help optimize your business’s digital marketing, starting with this industry breakthrough. Make Mobile Responsive Your Responsibility If your website is not mobile responsive, it is highly unlikely for anyone to “pinch” their screen to see your business regardless of catchy advertising, dollars spend in PPC or well-crafted marketing placement. Let’s take a look at some mobile statistics: According to Digiday, Americans spend much longer on the Internet compared to the global daily average; two hours and 25 minutes on mobile and 52 minutes on desktop. By 2018, that gap is predicted to grow to people spending three hours and 20 minutes using the net on their phone, compared to just 40 minutes on the computer. In 2016 globally, on average, people will spend 86 minutes a day using the Internet on their mobile device, compared to 36 minutes on a desktop. New Ad Format Criteria Mark your calendars because starting on January 1, 2017 Google will lay down the law and no longer support pop-up ads on site,...

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### How to Optimize Pinterest for Business

> An optimized Pinterest account can yield huge benefits for businesses across different industries. Use these tips to boost your profile.

- Published: 2016-12-12
- Modified: 2023-08-30
- URL: https://premierecreative.com/blog/how-to-optimize-pinterest-for-business/
- Categories: Digital Marketing, Search Engine Optimization, Social Media
- Tags: Brand Building, Keywords, Pinterest, Pinterest Buyable Pins, Pinterest Promoted Carousels, Pinterest Promoted Pins, Pinterest Promoted Video Pins, Pinterest Story Pins, Pinterest Trend Finder, Social Media Agency

Did you know that Pinterest is the fastest growing social media network since 2014? Despite offering inexpensive and easy tools to strengthen a business’s digital presence, companies are quick to shy away from using Pinterest because they are unaware of its untapped potential and benefits. This social networking site allows users to organize, share and store pictures that they find meaningful, as well as share this content with like-minded individuals. In a sense, it is an online scrapbook. Working in the digital marketing and social media space, we at Premiere Creative have our reasons why your business should use Pinterest. According to statistics: More than 100 million regular users log into Pinterest daily 80% of pins on Pinterest are repins A pin’s half-life is 1,680 times longer than a Facebook post 85% of users are female 60% of all Pinterest users are in the United States Businesses see the most success when they post 5 times per day While these statistics may prove to be interesting for your own personal account, you may find yourself asking: “How will Pinterest help my business? ” The best way to answer that question is to examine why people frequently use Facebook or Twitter. People regularly visit social media sites because it allows for a free exchange of thoughts, feelings and opinions. If you scroll through your news feed, you may find your friends sharing comical memes and videos, or even compelling articles about the most bizarre topics. To answer your question, Pinterest can help...

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### How Businesses Can Reach Fans on Facebook

> Many brands fail to reach more fans on Facebook. Don't worry, we've got your back. Here are some tips to reach more fans on Facebook.

- Published: 2016-12-05
- Modified: 2023-08-30
- URL: https://premierecreative.com/blog/how-businesses-can-reach-fans-on-facebook/
- Categories: Digital Marketing, Social Media
- Tags: Audience Analysis, Audience Targeting, Brand Building, Content Calendar, Facebook, Hootsuite, Social Media Agency, Social Media Trends, User Engagement

Do you ever wonder exactly how successful your business’ Facebook posts are? Many brands aren’t utilizing Facebook’s full potential because they are unaware of the incredibly useful instruments available to measure engagement for free! By utilizing these tools, brands can reach their ideal customers easily. We’ve posted two previous blogs that offer simple ways to increase engagement, as well as simple methods to promote your best content. Here is the final installment in our Facebook series of blogs, which offers ways to maximize the power of Facebook to reach and connect with your target audience. Using the Facebook Insights Tab By using Facebook’s Insights tab, you are able to view posts and judge the success of your content. This tool shows you statistics and graphs that compare current post engagement to post engagement from previous weeks or months. It also offers invaluable information such as fan demographics. By analyzing this data, you can see the age, gender, location and behavior of people who are engaging with your page. It’s important to keep a close eye on these statistics to ensure that your engagement continues to rise because it will help you determine how to tailor your content to satisfy your audience’s demographic. Simply monitor posts closely and adjust your techniques relative to the standing of the post’s statistics. Post During Peak Hours If you want to reach your audience, you must determine the most popular time of day to post content to reach the greatest amount of users. What good...

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### 5 Ways to Build Loyal Twitter Followers

> A loyal fanbase on Twitter can boost ROI. But how can businesses get more Twitter followers? Try using these techniques!

- Published: 2016-11-28
- Modified: 2023-08-17
- URL: https://premierecreative.com/blog/5-ways-to-build-loyal-twitter-followers/
- Categories: Digital Marketing, Social Media
- Tags: Brand Building, Direct Response, Social Media Agency, Social Media Trends, Twitter, User Engagement

Social giant, Twitter, has been intimidating business from developing an engaged and loyal set of followers. Statistics indicate this perceived “challenge” has a large amount of companies foregoing all business efforts on Twitter altogether! But with over 313 million active users worldwide – approximately 100 million Twitter users log in and tweet daily – this social media platform cannot be ignored. Perhaps businesses lack the primary understanding of just how they can grow their fan base. At Premiere Creative, we share with you 5 social media insights, which will help attract new followers, retain existing ones all to make you reconsider using Twitter. 1. Be Authentic Don’t post random content you believe other people will like. You may not believe it, but your followers aren’t dumb; they can spot when someone is acting fake from a mile away. When developing a content strategy, you need to craft tweets that are related to your industry and expertise. Doing so will help you attract the right types of followers. That is not to say, however, that you shouldn’t have fun when creating your tweets. Utilize your creativity; doing so will help you stand out from your competitors while giving your brand a personality that resonates with customers. If you’re true to yourself, the “realness” of your posts will shine through and attract users with similar interests. 2. Add Visuals Statistics show “A picture is worth a thousand words” because tweets with images receive 18% more clicks, 89% more likes, and 150% more...

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### Social Media Holiday Ad Tips for Your Business

> As the holidays approach, savvy marketers can leverage social media to increase ROI. Try using these social media holiday Ad tips!

- Published: 2016-11-21
- Modified: 2023-08-17
- URL: https://premierecreative.com/blog/social-media-holiday-ad-tips-for-your-business/
- Categories: Digital Marketing, eCommerce Marketing, Social Media
- Tags: Facebook, Hashtags, Holiday Marketing, Instagram, Online Discounts & Deals, Pinterest, Retail Trends, Social Media Advertising, Social Media Agency, Twitter

The holiday season is upon us; in the digital marketing world, more is not always merrier as businesses compete with a heavily infiltrated social media market. Premiere Creative is part of the hustle and bustle of the season, and yet we want to take a moment to navigate you through choosing the right social media holiday ads for your business. Holiday ads can be intimidating; from weighing your options regarding the best social platforms to select, determining the most suitable campaign objective, and even what holiday to choose; should you promote on Black Friday, Cyber Monday, Green Monday, Christmas, or New Year’s Day? More importantly, is it even worth it? Let’s take a look how your business can benefit from holiday ad spending in Q4 with some compelling statistics. National Retail Federation (NRF) reports sales between November and December account for 30% of retailer’s annual sales. 60% of consumers under 40 buy their holiday gifts online, compared to just 40% of Baby Boomers. 60% of consumers say that they plan to buy more often from smartphones or tablets in 2016 than last year. 40% of consumers report starting holiday shopping by Halloween Facebook Want to track your holiday shoppers to see if your pricey ads are converting fans into customers? Consider installing the Facebook Pixel to your website pages to monitor your traffic flow before, during and after each holiday. Lands’ End used Facebook carousel ads to increase online sales and attract new shoppers to its website resulting in 35. 1%...

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### How to Promote Your Business on Facebook

> Proven strategies to attract, engage, and convert customers on Facebook. Harness targeted ads and engagement for more success!

- Published: 2016-11-14
- Modified: 2023-08-17
- URL: https://premierecreative.com/blog/how-to-promote-your-business-on-facebook/
- Categories: Content Marketing, Digital Marketing, Social Media
- Tags: Facebook, Holiday Marketing, Online Contests, Online Discounts & Deals, Social Media Advertising, Social Media Agency, User Engagement, User Experience (UX)

Are you having difficulty promoting your business and Facebook engagement on your page? Perhaps it’s because your content isn’t inviting to fan engagement. Your Facebook posts must give your fans an incentive to engage in order to retain them as brand advocates. Truthfully, developing a strong presence on social media - Facebook in particular - isn't as difficult as you may believe. In a previous blog, we mentioned various methods that you can utilize to facilitate and increase engagement; those, however, were just a few of the various ways that you can boost engagement on your business page. With a creative strategy and a modest budget, there are several easy ways to promote a business page to attract ideal customers and strengthen your page’s engagement rate. Pay to Boost Your Best Posts Have you ever posted something that received an overwhelming amount of organic engagement? Don’t stop there; keep going! Your posts’ success were proven based on previous engagement; so why not spend a few bucks to help it continue gaining momentum through Facebook’s Boosting function? This neat function allows your posts to reach even more fans and friends of fans. There are even targeting options, which allow you to reach your ideal customers based on demographics such as: Age, Gender, Location, and Interests. You can also determine the length of your boosted posts, whether you choose to promote it for a day or even a week. Not sure which post to promote? Don’t be afraid to recycle and repurpose...

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### Why Your Business Needs Evergreen Content

> What is evergreen content and why does your business need it? Get the answers to these and many other questions in our latest blog.

- Published: 2016-11-07
- Modified: 2023-08-17
- URL: https://premierecreative.com/blog/why-your-business-needs-evergreen-content/
- Categories: Content Marketing, Digital Marketing, Search Engine Optimization
- Tags: Blogging, Business-to-Business (B2B), Evergreen Content, Google, Keywords, Return on Investment (ROI), Search Rank

A relatively new trend that marketers are beginning to embrace is the use of Evergreen Content. For years marketers around the world have used Bill Gate’s colloquial phrase “Content is King” as the foundation of their marketing strategy. Today, marketers from various industries have heard about the power that content marketing offers. As a result, many marketers have embraced content marketing over traditional advertising. Let’s take a look at some content statistics: 93% of B2B marketers actively use content marketing. 78% of CMOs believe custom content is the future of marketing. 58% of marketers said “original written content” is the most important type of content. 82% of marketers who blog see a positive ROI from their inbound marketing. 72% of marketers are producing significantly more content. 81% of marketers plan to increase their use of original written content for 2017. These statistics are great if you are creating content that is more helpful and of higher quality than your competitors. In a world where people are obsessed around “buzzwords” and “trending topics,” many marketers make the mistake of crafting content around current events. Unfortunately for them, these types of posts tend to lose their relevancy in just a few short days or weeks, and have an extremely low ROI. The Value of Quality Content However, every marketer knows that content creation takes a lot of effort. LookBookHQ reported that content production is the biggest challenge for 44% of marketers. It’s no wonder why so many report this challenge: You need...

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### How Businesses Can Increase Facebook Engagement

> Craft compelling content, encourage interactions, and foster community for higher engagement. Elevate your Facebook presence now!

- Published: 2016-11-01
- Modified: 2023-08-17
- URL: https://premierecreative.com/blog/how-businesses-can-increase-facebook-engagement/
- Categories: Digital Marketing, Social Media
- Tags: Audience Targeting, Brand Building, Click-Thru-Rates (CTR), Facebook, Mobile Marketing, Social Media Agency, Social Media Trends, User Engagement

Many businesses underestimate the marketing power that Facebook can provide. According to Brandwatch, Facebook is currently the most popular social media platform with roughly 1. 71 billion monthly active users; therefore, it’s imperative for your success to develop a loyal fan base by facilitating engagement on your business page. While this platform is a fantastic marketing tool, businesses still need to strategize effective methods for reaching their target audiences. Many businesses feel as thought their content and posts aren’t generating enough traffic to their websites and actions on Facebook. Try following these helpful and proven tips to stimulate fan engagement on your business page. Create “Thumb-Stopping” Content According to statistics, approximately 56. 5% of Facebook users ONLY access Facebook through their mobile phone; this is roughly 823 million people scrolling through Facebook on their smartphones. Facebook users use their thumb to rapidly scroll through their feed until something catches their eye. Just how exactly do you grab your fans’ attention? One simple way to attract fans is by creating eye-catching content to abruptly halt mobile thumb scrolling. You can accomplish this by including beautiful visuals in your post or even posting a catchy and compelling headline. Once you’ve optimized your content, it’s likely that fans take a moment to engage with your post by sharing, liking or commenting on it. Pose a Question If you’re looking to increase your engagement, questions are a great way to spark dialogue with your fans. It is also probably the easiest method to get people to...

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### How to Make Your Content Stand Out

> With so many other brands finally embracing content marketing, how can your content stand out from the competition?

- Published: 2016-10-24
- Modified: 2023-11-13
- URL: https://premierecreative.com/blog/how-to-make-your-content-stand-out/
- Categories: Content Marketing, Digital Marketing, Search Engine Optimization
- Tags: Blogging, Business-to-Business (B2B), Copywriting, Keywords, SEO Agency

Content marketing is no longer an option: If you want to have an online presence, you must create new content. Reports show that 88% of B2B businesses use content marketing in their strategy. Unfortunately, it can be extremely difficult to differentiate your brand when thousands of articles and other pieces of content are produced daily. You may find yourself asking, “How you can develop content in a way that stands out from your competition and ranks well on Google? ” Here are some ways to help your content stand out and attract your ideal customers. Find Your Unique Voice Everyone has a unique voice so don’t imitate someone else’s. In other words, be yourself because your loyal readers and subscribers can tell when you are not being authentic. Also keep in mind that your tone may vary based on the industry, such as the medical or technology field. A distinctive voice will attract readers with similar interests, facilitate more engagement, help convert readers into customers and all the while becoming a trusted source of information as an industry leader. Enhanced Readability The way we obtain and digest information has changed. People want answers to their questions and they want them quickly. Therefore, visitors should be able to easily scan and read the content you’ve written. Make sure you have a catchy heading to draw a customer’s attention and remain consistent to maintain their interest. Try adding headers to break up sections of the article as well as break up larger paragraphs...

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### 4 Factors Influencing Your Website’s Bounce Rate

> Bounce rate is one of the most useful metrics available in Google Analytics. But what factors influence a website's Bounce Rate?

- Published: 2016-10-17
- Modified: 2023-08-30
- URL: https://premierecreative.com/blog/4-factors-influencing-your-websites-bounce-rate/
- Categories: Digital Marketing, Search Engine Optimization, Website Design
- Tags: Bounce Rate, Google Analytics, Landing Pages, Mobile Responsive Design, User Engagement, User Experience (UX), Website Navigation, Website Speed, Website Usability

Increasing traffic to a website is a common goal among digital marketers; detailed strategies and tactics are created with the intention of attracting new visitors. After all, more web traffic means more exposure; and more exposure will result in higher sales, right?  Unfortunately, many marketers fail to realize that exposure is only half the battle. The other half is convincing those web visitors to stay while converting them into loyal customers. If people are clicking to your website and then immediately clicking off, your efforts are counter productive. If visitors are not exploring your beautifully designed website and learning about how you can help them, then their customer journey ends when they navigate away from your site. If you don’t want to lose potential customers, you should be monitoring your website’s bounce rate. What is Bounce Rate? According to Google, bounce rate is “the percentage of single-page sessions. ” In simple terms, bounce rate is the number of website visitors that navigate away from your website without clicking through to any other page. Since you want those visitors to stay on your site, you should evaluate which pages have the highest bounce rate on Google Analytics to make improvements to those pages. Lets take a look at four factors that can affect your website’s bounce rate. 1. Site Speed No one likes a slow website, especially Google. Back in 2010, Google announced that site speed was a high-ranking factor. You only get one chance to make a first impression, and a slow...

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### Marketing to Millennials

> The same old marketing techniques won't work on millennials. If you want to appeal to this cohort, you'll need to deploy some fresh tricks.

- Published: 2016-10-10
- Modified: 2023-08-30
- URL: https://premierecreative.com/blog/marketing-to-millennials/
- Categories: Digital Marketing, Social Media
- Tags: Digital Marketing Agency, Millennials, Mobile Marketing, Mobile Responsive Design, Snapchat, Social Media Agency

An emerging trend in Digital Marketing involves appealing to a younger demographic. Marketing to millennials is not only a trend, but also a necessity for your business to thrive. Due to the sheer size of their generation, by 2017 millennials are estimated to spend roughly $200 billion annually and more than $10 trillion in their lifetimes. As a result, millennials are expected to reshape the global economy. One of the largest generations in history – even larger than the baby boomers – is about to move into its prime spending years. Also known as generation Y, millennials are individuals born between 1977 and 1995. Here are some key statistics about millennials: There are about 83. 1 million millennials living in the U. S. Millennials account for roughly 27% of the U. S. population. Millennials make up for about 25% of the U. S. workforce. However, it is essential that you shift your marketing paradigm if you want to reach millennials as potential customers. Unlike previous generations, millennials are averse to traditional marketing efforts and actively try to avoid it. When developing your marketing strategy, keep the following tips in mind. 1. You Cannot Sell Due to having grown up in the age of advertising, millennials have become immune and distrustful of traditional ads. In fact, Hubspot reported that 84% of millennials don’t trust traditional advertising. Millennials – like previous generations – have their own set of problems that need solving. If you want to reach millennials, you’re going to have to be a resource...

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### How to Best Post Content to Grow Your LinkedIn

> The same tricks you use for Facebook won't work on LinkedIn. Before you copy and paste, read our newest blog to avoid a marketing disaster.

- Published: 2016-10-03
- Modified: 2023-08-30
- URL: https://premierecreative.com/blog/how-to-best-post-content-to-grow-your-linkedin/
- Categories: Content Marketing, Digital Marketing, Social Media
- Tags: Brand Building, Business-to-Business (B2B), LinkedIn, LinkedIn Pulse, LinkedIn Tips, Social Media Agency

LinkedIn is a social platform that has existed 10 years, with over 3 million companies having an account. You most likely also have a company account, but how does a company use it to better connect and ultimately generate more business? The best way to grow your company’s LinkedIn account is by posting valuable, thought-provoking content. From a business standpoint, once your company page is completed, the only measurement potential connections have to gage your company is by your content. What Content to Post? In recent months, LinkedIn released a list of top companies that attracted the most followers and potential hires. Among the top talent brands to grace the list were Microsoft, IBM and Google. The criteria for this top list measured company engagement with its audience, content such as company page updates, employee shares, sponsored content, among many more. By following these leading examples, you also can tap the power of LinkedIn. Before you consider growing your following, you should try populating your company page with quality content to encourage engagement, as well as give connections a chance to see the services you provide. Consider posting on a publishing platform, LinkedIn Pulse, to increase your reach and chance of obtaining followers; after all, everyone, not just your connections, sees these posts. Posting quality content gives your potential followers a reason to follow you and use your services because they may come find you as a source of knowledge in your industry. Need suggestions on what to post? Try...

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### 3 More Common SEO Myths

> You won't believe some of these SEO myths that people actually believe. Discover the truth behind these myths in our latest blog.

- Published: 2016-09-26
- Modified: 2023-08-30
- URL: https://premierecreative.com/blog/3-more-common-seo-myths/
- Categories: Digital Marketing, Search Engine Optimization
- Tags: Black Hat SEO, Google Algorithm, Link Building, Mobile Marketing, Mobile Responsive Design, White Hat SEO

SEO has changed drastically in the last decade. Google introduced new algorithms that devastated SEO professionals, which caused many to relearn the basic fundamental of SEO. Businesses that utilized black hat techniques saw their rankings drop astronomically and struggled to regain their former ranking. SEO has changed so much over the years that many people still believe in outdated information, which only hurts them in the long run. In a past blog entry, we listed 3 common SEO myths that many still believe today: • “SEO is dead. ” • “SEO is a one time deal. ” • “SEO results will show up overnight. ” Since there are so many myths running rampant on the Internet, here are 3 more common SEO myths debunked! SEO Myth 1: “The more links I have, the better. ” You may recall a time when all links were equal. That’s not the case anymore. In the past most websites accumulated links using techniques now labeled black-hat SEO. Search engines interpreted these links as evidence of a website’s value and elevated its ranking. With the introduction of the Penguin algorithm, this began to change. Websites benefitting from black-hat link building tactics received Google penalties, which caused a dramatic drop in ranking, from which it was difficult to recover. Over time, the Penguin algorithm has become stricter and better at identifying sites that attempt to manipulate search engine results. Search engines want to see a natural increase of links over time. This is a signal that your website provides relevant...

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### Should Small Businesses Use Snapchat?

> Sure businesses can use snapchat, but does that mean they should? Before you decide to leverage snapchat for marketing, read our latest blog.

- Published: 2016-09-19
- Modified: 2023-08-30
- URL: https://premierecreative.com/blog/should-small-businesses-use-snapchat/
- Categories: Digital Marketing, Social Media
- Tags: Brand Building, Snapchat, Snapchat Stories, Social Media Advertising, Social Media Agency, Social Media Trends, User Engagement

In the digital age, brands of all sizes and from various industries have integrated social media into their marketing strategies. Due to the proven value of attracting new and younger customers, Facebook, Instagram and Twitter are now staples in digital marketing. But there is a new venue establishing a strong presence in the world of social media – Snapchat. This unique smart phone app allows users to send real-time pictures and videos to each other; the catch, however, is that these images only last for 10 seconds or less before they disappear forever Snapchat was originally launched in September 2011. Since then, it as accumulated more than 100 million users, making it the fastest growing social media of all time. Let’s take a look at some more statistics that demonstrates Snapchat’s power and influence: Snapchat is the second most popular social network behind Facebook. Snapchat’s video views are now greater than Facebook; about 10 billion videos get watched every day. Snapchat has more users than Twitter, LinkedIn or Pinterest. 57 million Americans use Snapchat, reaching 11% of Americans. 60% of Snapchat users are between the ages of 18 and 34. More than half of new Snapchat users are over the age of 25. Despite these impressive numbers and obvious popularity, many small businesses are left puzzled how to capitalize on this social network. Reports show that only 2% of small businesses use Snapchat for marketing, as of September 2015. You may be thinking, “Why would anyone want to miss out...

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### The ABCs of Marketing

> School is finally back in session! For digital marketers returning from vacation, get a refresher on important digital marketing terms!

- Published: 2016-09-12
- Modified: 2023-08-30
- URL: https://premierecreative.com/blog/the-abcs-of-marketing/
- Categories: Digital Marketing, Search Engine Optimization, Social Media
- Tags: Black Hat SEO, Blogging, Content Management System (CMS), Facebook, Generation Z, Google Panda, Keywords, Landing Pages, Meta Descriptions, Mobile Responsive Design, Snapchat, Twitter, Video Marketing, White Hat SEO, YouTube

Marketing has evolved quite a bit over the last few years. New terms, trends, and concepts have emerged, which has fundamentally changed the marketing landscape in 2016. The good news is that professionals and businesses can continually update their marketing knowledge with some hard work and careful attention. To help bring you up to speed, here are some common marketing terms that should be ingrained into your marketing practices and repertoire. Do you know your marketing A. B. C. ’s? A- Algorithm A set of criteria or rules that search engines use to rank websites in search results or content on Newsfeeds. B – Blog Stemming from the term “web log”, blogs are updated on a regular basis and used by businesses to inform, attract, and delight visitors with quality content and other resources. "Blog" can also be used as a verb, meaning to maintain or add content to a blog. C – CMS A content management system (CMS) is a computer application used to create, edit, review, index, search, publish and archive various kinds of digital media on a website. A popular CMS is WordPress. D – Disavow A tool used to tell Google which backlinks shouldn’t be included when it calculates a website’s ranking. E – Engagement A popular media metric to analyze shared content: Likes, shares, comments, replies, and link clicks. A high engagement rate on social media platforms such as Facebook is a common goal among digital marketers. F – Facebook A social media platform founded by Mark Zuckerberg...

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### 4 More SEO Myths You Need to Forget

> For some odd reason, many people STILL believe in these SEO myths. Learn how to separate fiction from reality in our latest blog.

- Published: 2016-09-06
- Modified: 2023-08-30
- URL: https://premierecreative.com/blog/4-more-seo-myths-you-need-to-forget/
- Categories: Digital Marketing, Search Engine Optimization
- Tags: Backlinks, Google Algorithm, Google Penguin, Meta Tags, Mobile Responsive Design, On-Page SEO, Search Rank, SEO Agency, User Experience (UX), White Hat SEO

Since every business owner dreams of ranking on Google, SEO is one of the cornerstones of digital marketing. But even if you create pages and pages of text, your campaign won’t progress much if you aren’t following key SEO fundamentals. If you are new or unfamiliar with SEO, it might seem like a good idea to search the Internet for advice on how to get started with SEO. This, however, isn’t always the best plan because there are many SEO misconceptions floating around. In a previous blog entry, we identified common SEO myths that many people still believe. Here are 4 more common SEO myths that you should avoid. SEO Myth 1: “Google will never know I have bad links. ” Never underestimate Google; Google knows all and sees all. If you believe you can scam Google, you will suffer the consequences from the Penguin update. If you believe that your site’s ranking is being harmed by low-quality links, you can ask Google not to take them into account when assessing your site. In October of 2013, Google introduced the disavow tool. This tool allows you to ask Google to not count certain links that are pointing to your site. In this case, spammy and unnatural backlinks that were purchased by SEO companies trying to outsmart Google’s algorithms were now being discredited. You should still make every effort to clean up unnatural links pointing to your site, but you can also disavow these spammy links. At the same time, you should...

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### How Businesses Can Use Pokémon Go to Catch Customers

> Ready to jump on the Pokemon Go bandwagon? Discover how you can leverage the Pokemon Go craze in your next marketing campaign.

- Published: 2016-08-29
- Modified: 2023-11-13
- URL: https://premierecreative.com/blog/how-businesses-can-use-pokemon-go-to-catch-customers/
- Categories: Digital Marketing
- Tags: Augmented Reality (AR), Local SEO, Mobile Apps, Mobile Marketing

It seems as though everywhere you go, people of all ages have their eyes glued to their phone and are traversing the streets adamantly searching for something- this is the mark of Pokémon Go, a resurgence of the Pokémon fad. This mobile app has created such a frenzy because it seems like everyone has the burning desire to “catch em’ all. ” Pokémon Go has revolutionized the history of gaming and technology and, like any other trend, your business can be a part of the action and leverage the app’s marketing advantages. Why Pokémon Go is Such a Craze Pokémon Go is a mobile app for the Android and iOS, which allows players to use augmented reality to explore and play in the real world- a brilliant cross between digital platform and real life. The incentive of the game is to search for creatures called Pokémon who roam the streets. What makes this game so appealing is that these Pokémon are specifically placed on a server that corresponds to a players location based on the GPS in their smartphone. The goal of each player is to find nearby Pokémon and then capture them. Once you start capturingPokémon  adding them to the Pokédex, the game gets more interactive because you can use your Pokémon to battle other Pokémon trainers at a Pokémon Gym. The social aspect, reward incentive, and nostalgia from the franchise’s 20 year history has resulted in swarms of gamers leaving their couch, socializing and then congregating with other game-minded...

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### Using YouTube for SEO

> Leverage YouTube's SEO potential! Create optimized content, engage audiences, and boost search visibility for organic growth.

- Published: 2016-08-19
- Modified: 2023-08-30
- URL: https://premierecreative.com/blog/using-youtube-for-seo/
- Categories: Digital Marketing, Search Engine Optimization, Social Media
- Tags: Brand Building, Call-to-Action (CTA), Link Building, User Engagement, Video Marketing, YouTube

While many view YouTube as just a network of cat videos, it actually contains many similar functions of a search engine like Google or Bing. If you perform a quick Google search, you’ll probably realize that YouTube videos tend to rank well on Google. You may ask yourself, "How can I leverage YouTube videos to effectively market my brand? " If you successfully utilize the YouTube tools available for video optimization, you can potentially earn more views as well as a larger audience. Furthermore, if you deploy the correct techniques, you also have the opportunity for your YouTube video to rank on Google! The Power of YouTube If you have any doubts about the power of YouTube, then take a look at recent data from 2016: Approximately 1. 3 Billion people use YouTube. 300 hours of video are uploaded to YouTube every minute. Almost 5 billion videos are watched on YouTube each day. Nearly 1 out of every 2 Internet users are on YouTube. YouTube reaches more US adults ages 18-34 than any cable network. More than half of YouTube views come from a mobile device. 9% of all U. S. small businesses are on YouTube. YouTube is the largest video platform on the Internet and is the 3rd most visited website. Now more than even, it is essential to have a strong YouTube presence because your brand can potentially reach millions of people you may have overlooked. The Rise of Video Content Over the years, videos have become increasingly popular, as well...

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### 3 Common SEO Myths You Need to Forget

> Due to a lack of understanding, many have fabricated SEO myths over the year. Read our blog to shed some light on these common SEO myths.

- Published: 2016-08-10
- Modified: 2023-11-13
- URL: https://premierecreative.com/blog/3-common-seo-myths-you-need-to-forget/
- Categories: Digital Marketing, Search Engine Optimization
- Tags: Black Hat SEO, Google Algorithm, Keywords, SEO Agency, White Hat SEO

SEO has changed quite a bit over the years, mostly to prevent the use of common Black Hat techniques. Some SEO specialists have become lost within these constant changes; as a result, many myths and misconceptions about SEO have risen. If you want to develop an affective SEO strategy, you must be able to tell the difference between myth and truth. Here are 3 common SEO myths that you should avoid when developing your strategy. SEO Myth 1: “SEO is dead. ” Despite what you may have heard, SEO is not dead, so you can cancel the funeral arrangements. If SEO were dead, many digital marketing agencies would go out of business. Instead, SEO has just changed and evolved. In the past, many SEO specialists used keyword stuffing, buying links and other shifty methods to try to rank high on Google. Today, SEO is no longer dependent on factors like keywords or links. It requires more intensive work such as research, analysis, testing and creating a personalized strategy for each website. SEO is now an approach that consists of optimizing and bolstering new and old content to meet customers’ needs. SEO Myth 2: “SEO is a one-time deal. ” Business owners may feel they no longer need to utilize SEO once they launch their website after an initial set of optimization. Unfortunately, there is “no set it and forget it” when it comes to SEO because it is continuously evolving. Think about this: When you read a book, how many times do...

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### Why Your Facebook Ads are Failing

> Brands may feel frustrated when their Facebook ads fail to produce their intended results. Improve your Facebook ads with these expert tips.

- Published: 2016-07-27
- Modified: 2023-08-30
- URL: https://premierecreative.com/blog/why-your-facebook-ads-are-failing/
- Categories: Digital Marketing, Paid Advertising, Social Media
- Tags: A/B Testing, Audience Targeting, Business-to-Business (B2B), Facebook, Social Media Advertising, Social Media Agency

Facebook is one of the top social media platforms to utilize for B2B marketing. This comes as no surprise as reports show that over 25 million small businesses integrate this platform into their digital marketing strategy. Facebook appeals to many digital marketers because it possesses a powerful marketing tool, the Facebook Ads feature. Unfortunately, while any person can make an impression or get an acknowledgment through a “like” on a Facebook ad, most ads fail to bring a positive ROI, which is a major concern for marketers. If you are patiently waiting to see a spike in numbers, you may be in for a disappointment. Are you curious as to why your Facebook ads are not producing your intended results? If so, you should consider reevaluating the following factors. Define Your Target Audience A targeting option such as location (city, country, language) or specific gender is too broad when marketing. You should look at your product or business through the eyes of your ideal customers and micro-target. Ask yourself: “Who is my ideal customer? ” “What is my ideal consumer interested in? ” Base your assumption to a category such as a sport, hobby, life stage, religion, interest or similar products in your market. You need to find where your consumer is hiding and target that specific group. To market your business better, it is a good idea to conduct some background research before breaking the bank. Facebook offers great audience insight tools, which include demographics based on what Facebook users make...

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### Why Your Content Marketing Isn’t Working

> Elevate your content marketing strategy. Craft valuable, engaging content, target audiences, and enhance distribution for greater results.

- Published: 2016-07-18
- Modified: 2023-08-30
- URL: https://premierecreative.com/blog/why-your-content-marketing-isnt-working/
- Categories: Content Marketing, Digital Marketing, Search Engine Optimization
- Tags: Audience Targeting, Blogging, Brand Building, Evergreen Content, SEO Agency

Over a decade ago, Bill Gates offered marketers invaluable advice: “Content is King. ” This still rings true as nearly 90% of businesses utilize content as a marketing method. Despite its proven success, some brands still deny the effectiveness of content marketing. Many businesses feel that it is a waste of time because they go through the trouble of creating content that never shows any results. Though some brands are quick to criticize content marketing, the truth is that they unfortunately are impatient and expect immediate results. Another possibility is that businesses are not or may lack the proper knowledge of how to approach content marketing. Let's take a look at some reasons why your content marketing efforts aren’t producing your desired results. You Aren’t Setting Objectives Have you set an objective when you craft your content strategy? If content marketing isn’t living up to your expectations, you need to reevaluate your company’s goals and objectives. What is the desired outcome of your content marketing efforts? Are you trying to build brand awareness? Do you want to increase engagement on social media? Are you trying to increase sales or email subscriptions? Do you want to position yourself as a thought leader? If you do not have an end goal, then how can you tell if your content marketing is successful or not? When developing a content strategy, it is imperative that you have defined objectives. Doing so allows you to craft content that is specifically designed to help you achieve these...

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### Using Instagram to Promote Your Medical Practice

> Medical offices can use Instagram in their marketing! With careful planning, anyone can paint a picturesque image of their medical office.

- Published: 2016-07-05
- Modified: 2023-08-30
- URL: https://premierecreative.com/blog/using-instagram-to-promote-your-medical-practice/
- Categories: Digital Marketing, Social Media
- Tags: Brand Building, Hashtags, Healthcare Marketing, Instagram, Social Media Advertising, Social Media Agency, User Engagement

When it comes to user engagement, Instagram excels above every other social media platform. Reports show that engagement on Instagram is 15 times higher than that of Twitter, Google+ or Facebook. It’s no surprise that half of the world’s top 100 brands are on Instagram because the photo-sharing app has evolved beyond just a social media platform; it is now a key channel for sales and engagement. Instagram is a great way to get your brand in front of thousands or potentially millions of people – even if you are in the healthcare industry. Your potential patients are on Instagram, so you should be as well. Here are some tips to help incorporate Instagram into your healthcare marketing strategy. Target Your Audience With Hashtags Utilizing hashtags can improve your visibility because hashtags were created to group the same concepts or ideas into one area. By searching for a specific hashtag, it is easier to find users who are posting about a common topic of interest. Integrating hashtags into your posts allows your content to be seen by users who have no knowledge of your medical practice. You need to use hashtags that are directly related to your business but are also common topics that people are searching for on Instagram. Try using the name of your medical practice or utilizing phrases that people may type into Google. You can also hashtag your practice’s location so that people know where they can find you. Easy Integration Instagram is easy to incorporate...

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### Easy Ways to Optimize Your Website’s Content

> If your content is performing well, don't fret. A few changes can help. Learn how to optimize your website's content in our latest blog.

- Published: 2016-06-21
- Modified: 2023-08-31
- URL: https://premierecreative.com/blog/easy-ways-to-optimize-your-websites-content/
- Categories: Content Marketing, Digital Marketing, Search Engine Optimization
- Tags: Click-Thru-Rates (CTR), Google Algorithm, Google Analytics, Internal Links, Link Building, Meta Descriptions, Meta Tags, On-Page SEO, Search Rank, User Experience (UX), Website Usability

The digital age has made humans impatient and it is no wonder why. The Internet allows us to obtain answers to our questions within a blink of an eye. Since we are accustomed to instant results, this behavior has permeated into the expectations of SEO clients who want quick fixes and immediate results. Despite the expectation of instant gratification, SEO takes time and there is no escaping that. After all, companies like Google and Bing are constantly updating their algorithms in order to ensure that users are provided with the best content for their search inquiries. If you want to make it to the top of Google, you are going to have to put forth the hard work and effort into developing an SEO strategy. In the meantime, there are still ways you can optimize your website’s existing content to improve your ranking while you craft the details of your SEO strategy. Using Google Analytics, you can identify the pages on your website that are performing well and the pages that are performing poorly. By analyzing the pages that are not performing well, you can find ways to optimize them so that visitors will remain on your website. Here are a few quick and simple fixes that you can apply to your existing pages. Fix Broken Links A broken link can result in potentially serious damage to your website. Search engines consider a large number of broken links as an indication of an old, neglected site. Broken links also prevent...

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### 3 Overlooked SEO Blogging Fundamentals

> With so many SEO tactics, many marketers often overlook 3 blogging fundamentals. But what are these fundamentals? Read our latest blog!

- Published: 2016-06-10
- Modified: 2023-08-31
- URL: https://premierecreative.com/blog/3-overlooked-seo-blogging-fundamentals/
- Categories: Content Marketing, Digital Marketing, Search Engine Optimization
- Tags: Blogging, Evergreen Content, Google Algorithm, Keywords, Organic Website Traffic, Search Rank

Despite having a presence for years, Search Engine Optimization is finally gaining momentum and popularity, especially among small business owners. In 2016, business owners are fully aware of search engine optimization: they know what it is and why it needs to be implemented in their digital marketing strategy. Owners of small businesses understand that if they want to attract and generate new clients, it is imperative that their websites and blog posts rank high within Google. While it is great that they understand the importance of high quality content, small business owners may actually be impeding their progress – in a matter of speaking. If you’re like me, you probably read daily articles about the latest SEO innovations and gimmicks – ways to better ensure that your content ranks high within Google. But someone who is not trained in the practice of Search Engine Optimization may complicate the process. People find themselves ignoring basic SEO fundamentals because they are too busy focusing on these gimmicks. While these tactics are certainly helpful, there are three basic SEO fundamentals that you cannot ignore because it serves as a solid foundation and starting point for your SEO strategy. You don’t need to be an expert in SEO when creating content; you just need to remember these three important points. Think Like a Search Engine Search Engines have two major functions: crawling and building an index of web pages, and providing users with a ranked list of pages that answer their questions. Search Engines,...

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### The New Value of Links

> Yes, links still offer value to SEO. But links now operate a bit differently. Read our latest blog to learn the new value of SEO links.

- Published: 2016-05-27
- Modified: 2024-01-31
- URL: https://premierecreative.com/blog/the-new-value-of-links/
- Categories: Digital Marketing, Search Engine Optimization
- Tags: Backlinks, Black Hat SEO, Google Algorithm, Google Penguin, Guest Blogging, Link Building, Search Rank, SEO Agency, User Experience (UX), White Hat SEO

Marketing has changed dramatically in the past two years - that is according to respondents in the Adobe study Digital Distress: What Keeps Marketers Up at Night? Based on the rapid changes in the digital landscape, it might seem like digital marketers would be the most likely to say that their field has changed more in the last 2 years than in the last 50, but decision makers and marketing generalists agree to the same extent. One of the areas where these changes are apparent is link building, one of the key components of search engine optimization (SEO). Align Link Building with User Experience If link building was on your radar a decade ago, you may recall that all links were equal. That’s not the case anymore. In the past most websites accumulated links using techniques now labeled black-hat SEO such as link farming. Many of these links would seem blatantly spammy today, whether they were articles on directories or non-contextual links posted on forums and as blog comments. For those wondering why a search engine optimizer would bother to create thousands of non-contextual backlinks to a business website, the answer is simple: it worked. Search engines interpreted these spammy links as evidence of a website’s value and elevated its ranking. With the introduction of the Penguin algorithm, this began to change. Websites benefitting from black-hat link building tactics began to receive Google penalties that caused a dramatic drop in ranking from which it was complicated to recover. Over time...

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### SEO is an Ongoing Investment — There Is No “Set It and Forget It”

> Many clients foolishly believe that SEO is a "one and done" deal. But SEO never ends. Discover how SEO is really an ongoing investment.

- Published: 2016-05-04
- Modified: 2024-01-31
- URL: https://premierecreative.com/blog/seo-is-an-ongoing-investment-there-is-no-set-it-and-forget-it/
- Categories: Content Marketing, Digital Marketing, Search Engine Optimization
- Tags: Backlinks, Black Hat SEO, Blogging, Google Algorithm, Keywords, Landing Pages, Off-Page SEO, SEO Agency, White Hat SEO

Your website was built and optimized using SEO best practices and now someone has raised the issue of ongoing SEO.   For many businesses, this is a confusing proposition.   Why does my website need ongoing SEO if it already was optimized? As with other aspects of marketing, there is no “set it and forget it” when it comes to digital initiatives such as SEO if you want to remain competitive.   You wouldn’t air the same ad over and over, nor would you market today’s products and services using yesterday’s research.   The web is dynamic, and your website needs to keep up with the latest algorithm changes, continue to build quality links, and feature fresh content to stay ahead of the competition. Search Engines & Visitors Reward Fresh Content When you created your website, you researched the best keywords for your business and developed and organized content in ways that made it searchable. During this process you probably discovered that most SEO best practices lead to improved search engine ranking as well as benefits for your web visitors.   Clear content organized around major keyword topics is more easily understood by search engines and also leads to enhanced communication with readers. Beyond clear language, search engines such as Google want to see new blogs, web pages, and other content.   Sites that include press releases or meaningful blog posts help your site rank for relevant keywords and be rewarded for freshness of content.   As you update content, you can use analytics data to adjust...

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### How to Create SEO Friendly URLs

> What are SEO friendly URLs? More importantly, how does one go about creating them? Discover proven principles to optimize your URLs for SEO.

- Published: 2016-04-18
- Modified: 2023-11-15
- URL: https://premierecreative.com/blog/how-to-create-seo-friendly-urls/
- Categories: Digital Marketing, Search Engine Optimization
- Tags: Click-Thru-Rates (CTR), Google Algorithm, Keywords, On-Page SEO, Search Rank, SEO Agency

When it comes to planning your SEO strategy, URLs are a key component. Search engines pick up on the relevance signals contained in a URL and use it as a factor to determine page ranking along with other elements such as title tags, header tags, and keyword-rich content. As with many other SEO best practices, the URL improvements that help your ranking also are beneficial for visitors. URL Basics With the billions of web pages that exist, there needs to be a way to find each one. The address of each page is known as its URL, which stands for Uniform Resource Locator. Let’s take a look at a simple URL and break down its parts: Most URLs begin with http or https. HTTP (hypertext transfer protocol) is the standard protocol used to retrieve web files from the server where they reside. HTTPS is the secure version of this protocol. Following :// are the subdomain (www), domain (premierecreative), and top–level domain (. com). Then comes the file pathname. In this case, the URL points to the blog folder (/blog) and then to the article file (snapchat-for-small-businesses). 5 Tips for Improving URLs For SEO purposes, the keywords in a URL are important since search engines use them to pick up signals about web page content, but remember that people use them too. Make sure that your URLs are clear and readable. In this case above, visitors to our blog can see that the URL is pointing to a blog about Snapchat for...

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### How Social Media Can Help You Reach More Moms

> Moms make up an enormous demographic on social media. Thus, you'll want to create a tailored strategy to appeal to this group.

- Published: 2016-04-07
- Modified: 2023-11-15
- URL: https://premierecreative.com/blog/how-social-media-can-help-you-reach-more-moms/
- Categories: Digital Marketing, Social Media
- Tags: Audience Targeting, Content Calendar, Facebook, Instagram, Instagram Insights, LinkedIn, Social Media Advertising, Social Media Agency, Social Media Campaign, Twitter, User Engagement

While 75% of parents use Facebook, LinkedIn, Twitter, and other social media channels to maintain relationships and find information, moms are more heavily engaged than dads, according to the 2015 “Parents and Social Media” study by the Pew Research Center and the University of Michigan’s School of Information. Small businesses should adopt multi-channel strategies aimed at providing moms with motivating content that meets their needs throughout the customer journey. Why Do Moms Use Social Media? Social media networks offer moms a means through which to connect with their networks over a range of human experiences. The Pew study revealed that moms give and receive support to the members of their network at a high level. As a means of connection, social media facilitates the sharing of good news, with moms indicating that they try to respond to good news shared in their network more frequently than dads. When bad news gets shared, moms also are likely to reach out and show support. Although the study explored the social media usage of parents with children under age 18, the interactions it examined were not limited to those related to parenting. Moms are more likely than dads to find what they consider to be good parenting resources and guidance on social media, but their social media usage extends into all areas of their interests and passions. The majority of parents use social media as a resource for general information. What are the Most Popular Social Media Channels Among Moms? Facebook continues to...

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### Snapchat for Small Businesses

> More people are now on snapchat, so small businesses can leverage this trend to increase ROI. Learn how to use snapchat for small businesses.

- Published: 2016-03-16
- Modified: 2023-11-15
- URL: https://premierecreative.com/blog/snapchat-for-small-businesses/
- Categories: Digital Marketing, Social Media
- Tags: Millennials, Snapchat, Snapchat Stories, Social Media Agency, Social Media Trends, User Engagement

Your business may have a following on Twitter and found success with Facebook promotions. Perhaps your services lend don’t themselves to visual content, and you had difficulty creating a home on Instagram. With the plethora of social media channels available, it can be difficult to decide which are best-suited to your business. All the interns in your office may be using Snapchat, and that has caused you to wonder if it’s the next platform you should explore. Here are some tips that have helped small businesses navigate the world of self-destructing snaps and stories. Design Content for Micro-Moments We used to think about a linear path to making a purchase, but Google ushered in the concept of micro-moments – bursts of activity through which consumers make decisions incrementally. Rather than targeting a few periods of time researching a product or service, we know that people are researching constantly – while waiting in line, commuting to work, and anytime they may have a smartphone in hand. With Snapchat naturally aligned with the micro-moment because of its self-destructing posts, it’s a platform that requires marketing messages to be short and attention-grabbing. Engage with the Millennial Audience While you may have read about Snapchat’s efforts to reach more users ages 35 and older, the platform skews young, with 86% of users between the ages of 13 and 34. It is the ideal channel for reaching the millennial audience, which tends to respond better to authentic content than traditional advertising. This is the generation...

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### What the New Google Ad Layout Means for Your Business

> The new Google Ad layout! Optimize ads, adapt strategies, and stay competitive in the evolving digital landscape. Explore the changes!

- Published: 2016-03-02
- Modified: 2023-11-15
- URL: https://premierecreative.com/blog/what-the-new-google-ad-layout-means-for-your-business/
- Categories: Digital Marketing, Paid Advertising
- Tags: Google Ads, Google AdWords, Google Knowledge Graph, PPC Agency, Search Engine Result Page (SERPs), Search Rank

Google had been testing changes to the ad layout for desktop search for a while, and the shift is now official. There are no more text ads on the right sidebar of the results page, and four rather than three ads may appear at the top of the page. As with any change to AdWords, it is important to figure out how to adjust your campaigns to remain the most visible. There are implications for your SEO as well. How Google's Ad Layout Changed One major change is that the fourth ad position knocks the top organic position further down the page, but this only happens some of the time. Confused? Try entering what Google considers a “highly commercial query,” and see for yourself. Even more confused? Let’s break it down. The fourth ad position won’t necessarily show up for every search. Google reserves it for high volume searches such as “residential mortgage” that suggest the searcher has a strong intention to buy or take action. Searches for hotels would fall under this category as well. When a fourth ad appears, it takes the place that could have been occupied by the top organically ranked result. On many computers it makes this result invisible above the fold. In addition to the space being taken up by the possible fourth ad, Google also may display a Knowledge Graph under the ad block when relevant. This would knock the first organic position even further. Even though this is not likely to occur...

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### Refine Keywords to Save Ad Dollars

> Start saving on AdWords now! Expert tips to optimize budgets and maximize ROI. Drive efficient campaigns and achieve cost-effective results.

- Published: 2016-02-11
- Modified: 2023-11-15
- URL: https://premierecreative.com/blog/refine-keywords-to-save-ad-dollars/
- Categories: Digital Marketing, Paid Advertising
- Tags: Conversion Rate Optimization, Dynamic Ads, Google AdWords, Keyword Match Types, Keywords, Negative Keywords, PPC Agency

As advertisers increase spending on search ads and social formats, experts expect investment in digital media to exceed traditional formats in the very near future. Fueled in part by the dollars flowing away from TV ads, the rapid growth of digital ad spend reflects advertisers’ expectations to achieve more cost-efficient, targeted campaigns. For businesses seeking to maximize the results of their PPC spend in Google AdWords, refining keywords on an ongoing basis can reduce the amount of money wasted on under-performing ads. The Key to Keywords in Paid Advertisements A solid paid search effort begins with keyword research that aligns with your overall search engine optimization (SEO) strategy. While the majority of paid search ads depend on the keywords selected, dynamic search ads use the content on your website as the basis for when they show. When a user submits a query, the search engine decides whether your products and services relate to the query. One of the main disadvantages to using dynamic search ads is the lack of customization that they offer, but there are websites for which they may be a good option. Businesses that offer an extensive line of products and services may find it highly time-consuming to optimize numerous individual ads. Dynamic search ads allow them to reach users with more relevant content to their query. Whether you opt for manual or automatic keyword selection, once your account is up and running, the way your terms and ad groups are being matched to queries requires ongoing...

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### How to Build Quality Links

> Proven strategies to build SEO backlinks. Elevate SEO rankings, enhance credibility, and drive organic website traffic!

- Published: 2016-01-26
- Modified: 2023-11-15
- URL: https://premierecreative.com/blog/how-to-build-quality-links/
- Categories: Digital Marketing, Search Engine Optimization
- Tags: Backlinks, Black Hat SEO, Evergreen Content, Google Penguin, Link Building, Search Rank, SEO Agency, White Hat SEO

Whether you read industry predictions about the demise of manual link building or follow broader-scale discussions about the displacement of workers due to technology, automation and artificial intelligence clearly impact the way we work. With the ability to automate much of the work surrounding link building, from sending requests in bulk to monitoring links, it is important to revisit the value of manual effort. Exceptional content is developed through the creativity and work of its producers, and building links to this content also requires strategic thinking and the human touch. Why are SEO Links Important? Before we explore the value of manual link building, let’s take a step back and remind ourselves why links are important in the first place. Search engines look for signals that a web page contains high quality content that will be interesting and relevant to users. When a website links to your content, this is interpreted as a vote for your page, and the number of links is then used as a ranking factor by Google and other search engines. Not All SEO Links are Equal In earlier days of link building, many websites accumulated links using what are now considered to be black-hat SEO techniques such as link farming, which is exchanging reciprocal links with other sites to manipulate ranking. Using Google as an example, the introduction of the Penguin algorithm helped the engine to penalize websites engaging extensively in such techniques. The focus shifted to the quality of links, prioritizing those from sites...

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### Tips for Using Social Media at Trade Shows

> Engage attendees, build buzz, and extend reach using strategic platforms and engaging content. Make the most of social media at trade shows!

- Published: 2016-01-14
- Modified: 2023-11-15
- URL: https://premierecreative.com/blog/tips-for-using-social-media-at-trade-shows/
- Categories: Digital Marketing, Social Media
- Tags: Facebook, Hashtags, LinkedIn, Social Media Agency, Social Media Trends, Trade Shows, Twitter

If you’ve been to any social or business events lately, you must have noticed the ubiquitous hashtag, a content identifier that helps to spark conversations and connect people on social media. Trade shows generally have their own, which can be valuable if you understand how to monitor and use them. A social media strategy for your next trade show should address these content tags and other ways to spark engagement with your business. Check Out the Pre-Show Buzz Way before you step through the door of your next trade show, you should monitor the event hashtag on social media. Twitter often is the best place to look for pre-show conversations and to get a sense of industry topics that are trending in relationship to the event. You might want to consider becoming part of an online discussion or connecting with a few presenters while you stay on top of event updates and developments. LinkedIn is also a good place for checking in with connections who may be planning to attend the same show. Involve Your Team and Designate a Leader Prior to the show, talk to your team members about ways they can become involved on social media. Share event hashtags, official handles, and important accounts they should follow, and encourage them to monitor pre-show posts. Once the event begins, however, your team will be busy on-site, so it is wise to designate a social media point person who is in charge of engagements if you don’t already have a...

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### Post-Holiday SEO:  Where to Focus Now?

> Elevate your post-holiday SEO game. Discover key focus areas for continued online success after the festive season.

- Published: 2015-12-29
- Modified: 2023-11-15
- URL: https://premierecreative.com/blog/post-holiday-seo-where-to-focus-now/
- Categories: Content Marketing, Digital Marketing, Search Engine Optimization
- Tags: Holiday Marketing, Keywords, Mobile Marketing, Mobile Responsive Design, On-Page SEO, Title Tags, User Experience (UX), Website Audits

You optimized your website for the season, targeted keywords specific to this time of year, and customers searching for the “best holiday gift for women” flocked to your pages. Now that you have reaped the benefits of your holiday SEO, take a breather and assess your digital marketing so that you can improve optimization of your site for other key seasons throughout the year. Mobile-Friendly Website Design One of the key takeaways from the holiday season is the importance of having a mobile-friendly website. Whether you own a local shop or a service-based business, your customers search on their mobile devices as they research potential purchases, comparison shop, and check out your latest social media activity. Mobile search volume exceeds desktop, which means that if you don’t have a mobile-friendly website, now is the time to explore responsive design. A website that is designed responsively has the fluidity to adjust to various display sizes, allowing one website to serve all visitors as opposed to redirecting mobile users to a separate version. When weighed against a mobile site, responsive design has the advantage of being a forward-thinking solution that enables your website to adjust to new devices as they emerge without needing additional programming. There are benefits when it comes to SEO as well. With one website to optimize, only one SEO campaign needs managing, thereby eliminating the possibility that you will forget to make an update on one of the sites. A single URL also ensures that you retain the...

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### Harness the Power of Word-of-Mouth Through Social Media

> Amplify word-of-mouth via social media. Unleash the potential of peer recommendations for exponential brand growth. Leverage it now!

- Published: 2015-12-03
- Modified: 2023-11-15
- URL: https://premierecreative.com/blog/harness-the-power-of-word-of-mouth-through-social-media/
- Categories: Digital Marketing, Social Media
- Tags: Brand Building, Generation X, Millennials, Online Reviews, Word-of-Mouth Marketing

Whom do we trust when making a consumer decision? Friends and family still reign supreme according to the latest Nielsen Global Trust in Advertising Report, with over 80% of respondents indicating that they completely or somewhat trust their inner circle. Branded websites are the second most trusted advertising format, followed by editorial content and online consumer opinions. With U. S. businesses increasing their digital marketing spend, and under 50% of respondents indicating trust in digital advertising formats, social media strategy should focus on harnessing word-of-mouth marketing. What is Word-of-Mouth Marketing? Digital advertising encompasses formats such as videos, banner ads, paid search engine results, and ads on mobile devices and social media networks. Trust in these formats has remained relatively static since 2013, with millennials and Generation X reporting the highest levels. This lack of growth does not mean that we overestimated the  importance of digital advertising. When it comes to reaching consumers and optimizing the performance of a campaign, these formats allow you to create a hyper-focused audience and stay flexible enough to make ongoing adjustments. They also make it easy for consumers to act quickly. Digital ads can direct a potential customer to a link that allows them to buy a specific item instantly or to learn more about it. Despite the advantages of paid digital, earned advertising in the form of word-of-mouth is important to incorporate into your social media strategy. Social networking sites create and nurture connections between people who trust each other to varying degrees and can...

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### RankBrain Is Aligned with SEO Best Practices

> Discover how Google's AI innovation, RankBrain, aligns seamlessly with proven SEO best practices for enhanced search performance.

- Published: 2015-11-19
- Modified: 2023-11-15
- URL: https://premierecreative.com/blog/rankbrain-is-aligned-with-seo-best-practices/
- Categories: Digital Marketing, Search Engine Optimization
- Tags: Google Algorithm, Google Knowledge Graph, Keywords, Machine Learning, Natural Language Processing, PageRank, RankBrain, Search Engine Result Page (SERPs), Search Rank, User Intent

While machine learning may grab bigger headlines in relationship to self-driving cars, its role in the world of search has an impact on how web users receive information and therefore what they discover online each day. With RankBrain, Google has implemented a machine learning system that is intended to deliver better search results by applying a deeper understanding of language semantics. While it is used in a large percentage of queries, the most significant impact may be seen on search results for ambiguous and complex, multi-word queries. As one part of the overall Hummingbird algorithm, it is able to connect people with pages that are relevant but might not contain the exact search terms they used. What is RankBrain? Most of the searches that Google sees each day have been processed before, but 15% are new. Considering there are over 3 billion daily searches, the number of times that the search engine has to work harder to deliver the most relevant results is significant. RankBrain has the ability to identify patterns between complex, long-tail search terms and use these as clues to the meaning of queries it has not seen previously. When someone submits a seemingly disconnected set of terms to initiate a search, it can determine the concepts that might be connected and guess at the best results. RankBrain is not pre-programmed to deliver results in a certain way. It has been fed historical data and will learn about the search process over time so that it can yield...

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### How to Handle Customer Complaints on Social Media

> Mastering Customer Care on Social Media! Learn effective strategies to handle and resolve customer complaints for maximum satisfaction.

- Published: 2015-11-05
- Modified: 2023-11-15
- URL: https://premierecreative.com/blog/how-to-handle-customer-complaints-on-social-media/
- Categories: Digital Marketing, Social Media
- Tags: Brand Building, Direct Response, Online Reviews, Reputation Management, User-Generated Content (UGC)

Many businesses live in fear of negative online reviews and comments from disgruntled customers.   With the lightning speed and easy accessibility of social media, anyone who has had a bad experience related to your product or service can quickly reach their followers, yours, and just about anyone.   Generally those with something negative to say also are faster to comment or leave a review than those who had a good experience.   This is a frustration experienced by business owners who have great relationships with so many repeat customers but fail to see this translate to positive comments online.   While your initial instinct may be to brace for the worst, keep in mind that the way that you handle customer complaints actually can help to enhance your corporate reputation. Be Courteous and Prioritize Finding a Resolution Every company at one point or another will receive negative feedback or face a disgruntled customer online.   Some can be downright angry.   Before you respond, remember that you are in a public space.   How you engage with those who have an issue with your company actually can improve your reputation, especially when you handle the situation well and provide a resolution.   While it can be tempting to consider deleting a negative comment this is never a good idea unless someone has posted a comment that is patently offensive.   You might block one account, but someone can send comments from the accounts of their friends and inundate you with negative feedback. Respond Promptly When you fail to...

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### How User Intent Shapes Web Marketing Strategy

> Crack the Code of User Intent! Learn how user intent drives a winning web marketing strategy for enhanced engagement and conversions.

- Published: 2015-10-22
- Modified: 2023-11-15
- URL: https://premierecreative.com/blog/how-user-intent-shapes-web-marketing-strategy/
- Categories: Digital Marketing, Search Engine Optimization
- Tags: Conversion Rate Optimization, Google Algorithm, Keywords, Landing Pages, Organic Website Traffic, Search Engine Result Page (SERPs), Search Intent, Search Rank, SEO Agency, User Intent

For a moment let’s say you own a company that sells surfboards. Your goal is to drive as many visitors to your website as possible, but you want to make sure that they are the right ones. Perhaps lately your analytics have shown an increase in traffic, but that hasn’t equated to more surfboard sales. If you understand the user intent behind searches and apply this to your web marketing strategy, you may be able to bring more relevant traffic to your website and increase conversions. What is Search Intent? There are multiple stages to the buying process, and it is important to deliver relevant content at each stage. Generally consumers explore a potential purchase or solution on a broad scale before they engage in more detailed research and comparisons. Their search language tends to become more specific as they get closer to making a buying decision, and they use different terms. Consider the intent behind searching for “beginner surfboard” as opposed to “best priced surfboard” coupled with a specific location. When your website receives a visitor who is early stages of the consumer journey, it is important to be a source of inspiration and also to show that your company is a reputable source that can be trusted for information. Content that helps to educate potential customers shows that you are a resource and may encourage them to revisit your website. Following the awareness stage, however, this type of content becomes less relevant. When you receive a visitor who...

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### How and Why to Set Up a Facebook Business Page

> Maximize Your Brand's Potential! Learn the essential steps to create a compelling Facebook Business Page and tap into a vast online audience.

- Published: 2015-10-05
- Modified: 2023-11-15
- URL: https://premierecreative.com/blog/how-and-why-to-set-up-a-facebook-business-page/
- Categories: Digital Marketing, Social Media
- Tags: Brand Building, Facebook, Instagram, Social Media Advertising, Social Media Agency, Social Media Campaign, Social Media Trends, Twitter, User Engagement

Have you thought about creating a place where customers can gather to share what they enjoy about your business, connect with one another, and find all of the latest information about what you provide? If you don’t have a Facebook business page, you are missing out on a great opportunity for social marketing outreach. While ads and post boosts aren’t free, you shouldn’t let costs dissuade you from starting a page as there are multiple features in place that help you to control your budget and audience. With the goal of reaching new customers and engaging your entire customer base, creating a Facebook page is a great way to create a social community centered around your business. Unlike the 140 character limit tweet or the Instagram photo, Facebook is designed for conversations and sharing more detailed information. These are the posts that Facebook users are likely to remember and share with their friends on and off-line. As more people like your page and your posts, your fan base expands and so does your group of potential customers. Creating a Facebook Page So, let’s create your new page. If you don’t already have a Facebook page for individual use, you will need to create one first. Once you have created a user account, you can select the “create page” option from the drop-down menu under the arrow on the upper right corner of the screen. Next indicate what type of business you operate. Are you a company, local business, or brand/product? ...

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### Why Your Small Business Needs a Social Media Content Calendar

> Boost Your Small Business! Discover the power of a social media content calendar for consistent, effective, and strategic online presence.

- Published: 2015-09-17
- Modified: 2023-11-15
- URL: https://premierecreative.com/blog/why-your-small-business-needs-a-social-media-content-calendar/
- Categories: Digital Marketing, Social Media
- Tags: Audience Targeting, Brand Building, Content Calendar, Facebook, Holiday Marketing, LinkedIn, Social Media Advertising, Social Media Agency, Social Media Campaign, Twitter, User Engagement

With multiple social media platforms on which to publish and a content manager who may serve other staff roles, your small business may benefit from creating a social media calendar. The development of strong content on a consistent basis can be overwhelming, and a calendar is a simple tool that can help to keep your social media marketing organized and on message. Facebook, Twitter and the like are important networks through which you can promote your brand, attract new customers, and drive business to your website. It’s important to publish new content and engage with customers on a frequent basis, but it’s equally important to do so with your overall digital marketing strategy in mind. Disconnected updates may keep your pages from becoming stale, but your social media content should be planned, and a calendar can help your business build momentum and followers while staying focused. What is a Social Media Content Calendar? Quite simply, a content calendar should break down activities by day and month, identify the pieces of content that are scheduled and where they should be posted, and indicate who has been assigned to write, publish, and promote these pieces. For many small businesses, one person may be tasked with all of the responsibilities associated with the social media calendar, but perhaps there will be times when a guest writer has a contribution. Holidays and key dates for your business should also be included. These may affect the type of content that you publish or explain the...

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### Why the New Facebook Ads Manager Matters

> Unlock Success with the New Facebook Ads Manager! Explore the game-changing features that elevate your ad campaigns and maximize results.

- Published: 2015-09-03
- Modified: 2023-11-15
- URL: https://premierecreative.com/blog/why-the-new-facebook-ads-manager-matters/
- Categories: Digital Marketing, Paid Advertising, Social Media
- Tags: Audience Targeting, Conversion Rate Optimization, Facebook, Facebook Ads Manager, Social Media Advertising, Social Media Agency, User Intent

Your reports are not missing! With its latest upgrade, Facebook has eliminated the reports link in Ads Manager and turned the entire management feature into a custom ad report. Whether you manage one ad account or do so for multiple businesses, the new Ads Manager makes it easier for you to review performance data and adjust your advertising campaigns by locating these functions closer and changing the default view. While custom ad reports always provided valuable information, many users were not taking advantage of the ability to review metrics and evaluate performance data. Now Facebook puts this information front and center, eliminating the need for advertisers to seek it out. The upgrade underscores the social network’s commitment to helping account owners drive business objectives through digital marketing, and it is an attempt to get a competitive edge over Google as it seeks a bigger share of advertising dollars. Sure the new Ads Manager can help you optimize campaigns more easily, but it also draws attention to the ongoing consideration of where to advertise on the web. Understanding Facebook's Ad Manager While Google’s reach makes it highly attractive to advertisers, there are advantages to including Facebook in your approach. With the extensive information it collects on users, the social platform allows advertisers to target messages based on much more than demographics. Interests, behaviors, and even data collected by Facebook partners can be used to narrow your target group and increase conversions. One of the main distinctions from Google is that users...

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### What are Facebook Instant Articles?

> Demystifying Facebook Instant Articles: Learn how this feature enhances user experience, boosts engagement, and accelerates content delivery.

- Published: 2015-08-20
- Modified: 2023-11-15
- URL: https://premierecreative.com/blog/facebook-instant-articles/
- Categories: Content Marketing, Digital Marketing, Social Media
- Tags: Facebook, Facebook Instant Articles, Mobile Apps, Social Media Agency, User Behavior, User Experience (UX)

When we check social media during the day, most of us are looking for updates from friends and news about what’s going on in the world. If a story breaks, often we turn to Facebook to see how our friends are responding. More than two-thirds of Facebook users monitor current events this way as they read, share, and discuss news on the network, according to the Reuters Institute’s 2015 Digital News Report. What are Facebook Instant Articles? In response to this user behavior, Facebook has launched a way to host news content directly, eliminating the need for publishers to post links to stories and videos. Welcome to Instant Articles. One of the downsides to using Facebook to read publisher content had been the wait for websites to load, particularly on mobile devices. Faced with an average wait of over eight seconds, many users simply closed their mobile app and abandoned the content. Instant Articles are designed to be fast and interactive. The articles that appear in your newsfeed are selected through an algorithm and pre-loaded into the Facebook app. If you decide to tap on an article, your screen slides over immediately, and the content is available generally 10 times faster than standard mobile web. By preventing the frustration or distraction that caused users to abandon the Facebook app while they waited for content to load, the social network may be able to keep you using it longer. When it comes to interacting with Instant Articles content, there are features...

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### Understanding Upgraded URLs in Google AdWords

> Upgraded URLs in Google AdWords! Learn how this powerful feature streamlines tracking, enhances ads, and boosts campaign success.

- Published: 2015-08-10
- Modified: 2023-11-15
- URL: https://premierecreative.com/blog/understanding-upgraded-urls-in-google-adwords/
- Categories: Digital Marketing, Paid Advertising
- Tags: Conversion Rate Optimization, Google Ads, Google AdWords, Landing Pages, PPC Agency

Once you have a campaign running in AdWords, you should start to generate clicks. But what happens next? Will your web visitor complete a contact form or make a purchase? Keywords can be expensive, and your web marketing investment should be resulting in actual business. Conversion tracking allows you to determine how many clicks result in the defined action goals you set. With its offline conversion feature, you can even track conversions that began with a click on your ad and led to a purchase over the phone or at your store. Perhaps a visitor clicked on your ad and submitted a request for more information about a service you provide. If that person actually signs a contract with you, it may be worthwhile to track that conversion, even though it didn’t occur online. Once you are using conversion tracking, the ability to make campaign changes quickly can help you manage your AdWords investment successfully. With its new format, Google aims to make the process of URL management faster and easier. Destination URLs used to specify where on your website a user would land after clicking on your ad, while simultaneously including tracking information to help you monitor conversions. Now there are two separate fields for specifying these bits of information: final URL, also known as the landing page, and URL options, where you can specify tracking parameters. The final URL must match the domain of your display URL, which is the URL that appears in your ad, usually in...

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### What is Ghost Referral Spam in Google Analytics?

> Uncover the mystery of Ghost Referral Spam in Google Analytics. Learn how to identify, combat, and maintain accurate data insights.

- Published: 2015-07-16
- Modified: 2023-11-15
- URL: https://premierecreative.com/blog/what-is-ghost-referral-spam-in-google-analytics/
- Categories: Digital Marketing, Search Engine Optimization
- Tags: Black Hat SEO, Bounce Rate, Google Analytics, Referral Traffic, SEO Agency, Spam Traffic

If you have looked at your Google Analytics recently and gotten excited about a spike in referral traffic, you might be celebrating too early. Once you investigate deeper, you may notice that the traffic is spam from sources you don’t recognize. For a small business with relatively low traffic, having a high percentage from spammers can skew analytics data and make web marketing more complicated. Beyond impacting your traffic data, referral spam impacts other metrics including bounce rates and session times. You might be wondering why you receive spam traffic in the first place. Unlike harmless bots like the Googlebot, which crawls pages to discover new and updated ones to add to the Google index, spam bots are ones that crawl numerous websites daily for purposes including black hat SEO. Spammers may want to accumulate backlinks that will improve their search engine rankings or drive traffic to their sites. Others aim to expose visitors who click on the links to malware. Since spammers can set a referrer page to be any web address, you can’t even be sure that the owner of a particular address is responsible for the spam traffic. The latest spam to affect your data may be coming from traffic that doesn’t even visit your site, however. A simple program sends out fake HTTP requests, and Google Analytics transfers this information directly to your analytics. This ghost referral spam leaves a digital mark without ever crawling your site so it can’t be blocked with the usual methods...

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### Facebook Etiquette for Your Business Page

> Master Facebook Etiquette for your business page. Learn how to engage, impress, and build lasting relationships with your audience.

- Published: 2015-07-09
- Modified: 2023-11-15
- URL: https://premierecreative.com/blog/facebook-etiquette-for-your-business-page/
- Categories: Digital Marketing, Social Media
- Tags: Facebook, Social Media Agency, User Engagement

Now that you have established your Facebook business page as a hub for people who have interests related to your products and services, you should be engaging in social interactions with your fans on a regular basis. Perhaps you own a ski shop, and a customer shares that her recent purchase made her trip even more enjoyable. Maybe you operate a farm-to-table restaurant, and a customer asks what’s growing in your restaurant garden. In these instances, it is rather easy to see that gratitude for your customers’ interest and comments would foster their continued connection to your business. Following some generally accepted rules of etiquette can help you to navigate the overall Facebook landscape, which isn’t always as clear-cut. Once you start posting updates on your business page, take a look at where they fall in the news feed. Showing general awareness of the context of your message is an indication to fans that you are part of the Facebook community and not just using a page as a web marketing tool. Your posts will show up in the same feed that contains family photos, humor, and updates from friends, so they needs to resonate with fans and offer value. At the same time, make sure that the conversations you initiate are genuine, and that you aren’t posting as if you were one of their friends. Let’s return to the farm-to-table restaurant. It would be much more engaging to share a special appetizer you will be featuring that evening, perhaps...

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### The Value of a Facebook Business Page

> Explore the undeniable value of a Facebook Business Page. Tap into a vast audience, enhance visibility, and drive growth.

- Published: 2015-06-24
- Modified: 2023-11-15
- URL: https://premierecreative.com/blog/the-value-of-a-facebook-business-page/
- Categories: Digital Marketing, Social Media
- Tags: Facebook, Social Media Agency, Social Media Trends, User Engagement

You might have heard that Facebook’s popularity is decreasing with teens or that business owners are disgruntled about limited reach and the costs associated with advertising to users. There is no doubt that it is becoming more expensive to advertise on the social media platform. This is particularly true if you are implementing a web marketing strategy that can be likened to classified ads in which you are pushing particular products or services frequently. And yes, teens may be less active on Facebook as they turn to Instagram, Twitter and social messaging apps. Yet despite predictions about the decline of Facebook, it is still the most popular social media platform, and this likely won’t change for a while. Who is on Facebook? The majority of us are on Facebook. In fact, recent statistics indicate that 71% of adult internet users, and 58% of all adults use this platform. We mainly enjoy the photos and videos posted by our friends, the ability to share our own with so many people at the same time, and the status updates of our network, particularly the funny ones. Many people who are not on Facebook themselves have household members who belong to the social network, and they admit to looking at photos and posts. When you consider the sheer amount of people touched by Facebook, it is easy to see that it presents your business with an opportunity to engage with so many potential customers. Using Facebook Content to Your Advantage Among the less...

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### What You Need to Know About Micro-Moments

> Micro-Moments! Discover essential insights to capture fleeting user attention and drive impactful interactions in today's digital world.

- Published: 2015-06-12
- Modified: 2023-11-15
- URL: https://premierecreative.com/blog/what-you-need-to-know-about-micro-moments/
- Categories: Digital Marketing, Search Engine Optimization
- Tags: Conversion Rate Optimization, Google Algorithm, Micro-Moments, Mobile Marketing, Mobile Responsive Design, SEO Agency, User Engagement

Were you recently fraught with Google mobile anxiety? The anticipation of Google’s mobile-friendly ranking algorithm sent many businesses owners into a panic about how their pages would rank in mobile search results. Now that things have settled, and it looks like there hasn’t been much of an effect on most businesses, there is a new mobile topic that could change the way you think about digital marketing: the micro-moment. We used to think about a linear path to making a purchase, but Google has released a study that indicates our consumer behavior does not involve a few periods of time dedicated to researching a product or service leading up to a purchase. Instead, we are researching all of the time – waiting in line at the grocery store, stopped in traffic in our car, and just about anytime we have our smartphones in hand. Often we pull them out while we are at a particular store to justify a purchase, check product reviews, and compare prices. Mobile devices have made it possible for us to make decisions incrementally over a series of micro-moments. In many ways this behavior is similar to the way many of us make decisions about major life goals. Sometimes it is easier to take a small step toward your ultimate goal in the moment than to dedicate large blocks of time to research and planning. Consider buying a home or finding a new job. You may have a moment right now to research a particular town...

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### Call Tracking and the Future of Mobile Ads

> Optimize Your AdWords Campaign with Call Tracking for Better Conversions! Learn How to Analyze Keywords, Calls, and More!

- Published: 2015-05-18
- Modified: 2023-11-20
- URL: https://premierecreative.com/blog/call-tracking-and-the-future-of-mobile-ads/
- Categories: Digital Marketing, Paid Advertising
- Tags: Conversion Rate Optimization, Google AdWords, Keywords, Mobile Marketing, PPC Agency, User Behavior

When your business is receiving more calls, you may assume that your marketing is effective, but you don’t know whether callers may have received a mailer from you or whether they are responding to a different type of advertising. With call tracking, you can determine the path customers took from initial search to actually speaking with someone from your business. If you are using Google AdWords to find new customers, it is important to examine the successfulness of your ad in terms of conversions. You know that you can target customers based on their searches, which initiate AdWords auctions involving advertisers with keyword matches. The next step is to gain a better understanding of the relationship between keywords, phone calls, and conversions. Most search-related conversions still occur over the phone, and call tracking provides you with valuable information about calls you receive after someone clicks on your ad. In the past, it was more complicated to determine whether someone calling your business was responding to an ad, particularly if the phone number appearing on the ad was the same as the one already listed on your website. Through the more recent call tracking feature, Google will insert a forwarding number on your website for up to 90 days once someone clicks on your ad. The feature is free, and the formatting can be set to look seamless so that your website design is not compromised. As with all digital marketing strategies, ads require measurement and evaluation so that they can...

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### What is On-Page SEO?

> Uncover the art on-page SEO for higher rankings. Learn key techniques to enhance visibility and user experience.

- Published: 2015-05-11
- Modified: 2023-11-15
- URL: https://premierecreative.com/blog/what-is-on-page-seo/
- Categories: Digital Marketing, Search Engine Optimization
- Tags: Backlinks, Internal Links, Off-Page SEO, On-Page SEO, SEO Agency, Title Tags, User Experience (UX), Website Navigation

When you think of search engine optimization (SEO), you may be most familiar with the techniques unrelated to the design and code of your website that affect its ranking in search results. With a focus on engaging with your customers on social media and promoting your content, over time these off-page SEO techniques result in quality links that are understood by search engines as evidence of your website’s valuable content. If people are enjoying your website and using it frequently, search engines want to make sure that others have access to the great resource you have created and rank it higher in results. In contrast to techniques that generate organic popularity and ensure that search engines understand just how valuable your website is based on feedback from the outside world, on-page SEO tends to the aspects of your website that you control right now. While you can’t ensure the popularity of your content with users, you can make sure that what you are presenting is highly relevant and useful to them.  When you focus on a good user experience, you will see the correlation with success in search engine rankings, which also prefer to see fresh content and the expansion of your website. Content reigns supreme as this is the main reason that your website is being visited by users, but there are other aspects of on-page SEO that involve communicating about your website in a language that will easily be understood by Google and the like. Attention to elements including...

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### What is Google Penguin 3.0?

> Google Penguin 3.0! Dive into the latest algorithm update. Discover its impact on SEO, link quality, and how to stay in Google's good books.

- Published: 2015-05-04
- Modified: 2023-11-15
- URL: https://premierecreative.com/blog/what-is-penguin-3-0/
- Categories: Digital Marketing, Search Engine Optimization
- Tags: Backlinks, Black Hat SEO, Google Algorithm, Google Penguin, Link Building, Organic Website Traffic, Search Rank, SEO Agency, User Experience (UX), White Hat SEO

In the world of search engine optimization (SEO), there are black hat and white hat techniques that can be used to improving the ranking of your website. White hat techniques are focused on the people actually using your website just as much as they are focused on search engines like Google. While these techniques may take a little longer to show their effectiveness, they protect you from penalties that can result in lost business. What is a Google Penguin Penalty? Penguin is Google’s way to combat black hat SEO by penalizing websites that attempt to manipulate search engine results by accumulating a high number of links from other websites that exist simply to increase page rankings. These collusive relationships expose websites to a high level of risk and poor user experience. Link schemes violate Google’s guidelines on incoming and outgoing links and don’t equate to the organic popularity your website really needs. The best way to receive high-quality links and improve search engine ranking is to build both over time by creating content that is relevant and interesting. Once Penguin penalizes your website, you do not have the opportunity to see if Google approves any changes you have made until it releases the next update to its algorithm. Google had indicated that the review process would be more frequent and that the wait between updates, which used to take months, would be done on an ongoing basis. There are still some uncertainties about the timing of updates and indications that...

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### Who Are You Reaching on the Most Commonly Used Social Media Platforms?

> Amplify Your Social Impact! Learn actionable strategies to extend your reach on social media and connect with a broader audience.

- Published: 2015-04-27
- Modified: 2023-11-15
- URL: https://premierecreative.com/blog/who-are-you-reaching-on-the-most-commonly-used-social-media-platforms/
- Categories: Digital Marketing, Social Media
- Tags: Facebook, Instagram, LinkedIn, Pinterest, Social Media Advertising, Social Media Campaign, Social Media Trends, Tumblr, User Engagement

Keeping up to date on the latest trends in social media audiences can seem overwhelming at times. Let’s take a look at each of the major sites and some of the most recent data about their users so that you can improve communication with your audience and shape a more strategic web marketing plan. Social media is a collective term for the electronic communication through which people create networks and communities for the sharing of content. The major platforms of Facebook, Twitter, Pinterest, LinkedIn, Instagram, and Tumblr are all part of the social media landscape and present opportunities for online marketing.  The ability to identify and interact with your audience is key to determining how to present content to each of these networks. This means taking into account factors including demographics and usage patterns, but it doesn’t end there. Social media strategies balance gaining traffic and attention from your target audience with building a community with which you regularly engage in conversation. The idea is to seek out your audience and to utilize the various platforms as a tool to listen and to learn. Social media is highly effective at helping users discover new innovations, industry news, and even professional advice. The user’s social connections within a particular network and the intent with which it is used even impact the amount of trust associated with it, as in the case of LinkedIn. As it is utilized as a professional social network which users consult for industry news, there is associated...

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### Web Marketing: Blogs vs. White Papers

> Navigate the terrain of Blogs vs. White Papers. Uncover which content strategy aligns best with your goals and engages your audience.

- Published: 2015-04-20
- Modified: 2023-11-15
- URL: https://premierecreative.com/blog/web-marketing-blogs-versus-white-papers/
- Categories: Content Marketing, Digital Marketing, Search Engine Optimization
- Tags: Blogging, Content Calendar, Evergreen Content, SEO Agency, User Engagement, White Papers

Let’s first establish what a white paper is and why it is an essential part of your digital marketing strategy. By definition, a white paper is a report on a specific topic related to your business that addresses a complex issue and presents your philosophy or viewpoint on that issue. White papers present in-depth material that is intended to educate an audience and often to facilitate problem-solving and decision-making. While there is no official set of standards for white papers, there are a few generally accepted rules to follow. Choosing The Right Format There are key differences between a blog and a white paper: Style: A glossy sales pitch is not a white paper. They should be informative, fact-based, and useful for your audience. An executive summary or introduction should be included, and a table of contents may also help to organize the information. Length: White papers are generally 6 to 8 pages, though they can range up to 50 or even 100 pages if the topic dictates. Format: Most white papers are produced in portrait orientation PDF format. Another consideration when determining whether the content you are creating is suitable as a white paper is the amount of research you will be utilizing. Unless you are presenting the first exploration on a topic, it is wise to acknowledge prior analysis by content experts, journalists, and other analysts. The incorporation of statistics and citations of other sources will support your material and establish your expertise. This brings us back to...

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### What is Retargeting?

> Master the power of retargeting customers. Explore how retargeting boosts conversions and maximizes marketing impact.

- Published: 2014-12-20
- Modified: 2023-09-05
- URL: https://premierecreative.com/blog/what-is-retargeting/
- Categories: Digital Marketing, Paid Advertising
- Tags: Audience Targeting, Click-Thru-Rates (CTR), Conversion Rate, Conversion Rate Optimization, Customer Acquisition, Google, Google Display Network, Search Retargeting, Website Navigation

Most who sell a product or service believe – or want to believe – that buyers follow a straight and direct path when making a purchase. The prospective buyer visits your website, finds what they are looking for, heads to checkout, inputs their credit card information, and then confirms their purchase. This is the simplest route that every business wants their customers to follow but it rarely happens that way. In fact, about 2% of site visitors actually convert to paying customers on their first visit. Why? It can be for any number of reasons why they do not buy into what you are selling. Maybe the website was not easy to navigate. Maybe the price was not right. Or just maybe, life just happens. Sometimes the person was called away from the computer at the moment they were about to click the “Buy it now! ” button and forgot. While many would believe these customers are lost forever, that is not true. Retargeting can help you bring them back to complete their purchase. Explaining Retargeting Retargeting works like this: a visitor comes to your site and finds out about what you are offering but leaves before they making a purchase. This type of online marketing remembers the customer’s item of interest and then displays similar or the exact same item to them later in an ad, potentially bringing them back to the site to converting them into a paid customer. How it works begins when you place a retargeting pixel...

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### How to Get to Page 1 on Google

> Learn proven strategies to reach Page 1 on Google search results. Elevate your online visibility and capture valuable organic traffic.

- Published: 2014-12-04
- Modified: 2023-09-05
- URL: https://premierecreative.com/blog/how-to-get-to-page-1-on-google/
- Categories: Digital Marketing, Search Engine Optimization
- Tags: Google, Google Analytics, Keywords, Search Engine Result Page (SERPs), Search Rank, SEO Agency

Getting to the number one spot on Google for your service or product is the dream of every business. Being number one means exactly that: being number one. Of the millions and billions of people searching the Internet on a daily basis, they will automatically click on the first link on the first page on Google because they believe, and most of the time rightfully so, that it is the first link because it is exactly what they are looking for. But it is not easy being number one. And more to the point of this article, it is not easy getting there. But it is very much worth it to be number one on Google which is the most used search engine in the world, commanding well over 65% of the market share. When thinking upon how much of the world is using it, taking the top spot on the search engine results page (SERP) is the goal of every brand with a website. Now, it is all about how to get there. SEO is the Tool to Get to Number 1 SEO (search engine optimization) is the primary tool in which to acquire the prime spot on Google’s search engine results. In a nutshell, optimizing your search engine means making it easy for Google to find and index your site so users may find it easily themselves. And the better your optimization efforts are, the more authority Google thinks you and your website has, thus allowing you to...

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### What is Display Advertising?

> Unveil the essence of visual promotion. Learn how display ads captivate audiences, drive engagement, and elevate brand visibility.

- Published: 2014-11-24
- Modified: 2023-09-05
- URL: https://premierecreative.com/blog/what-is-display-advertising-2/
- Categories: Digital Marketing, Paid Advertising
- Tags: Audience Targeting, Display Advertising, Google AdWords, Google Display Network, Keywords, PPC Agency, Return on Investment (ROI)

You see it all over the place while surfing through the Internet. Even when you are searching for something like your next vacation getaway or the hottest new phone on Google you are seeing examples of display advertising. Still do not what it is? Ads! Display advertising is an ad that shows up at the top or on the sides of search engine results or on the websites themselves. Other avenues in which display ads are used are through email and mobile apps. Often called ad banners, or simply banners, they consist of text, pictures, company logos, and/or videos. Much like traditional ads found on TV and magazines and so on, the purpose of display advertisements is to deliver brand messages or showcase a product/service to the millions of people who surf the Internet every day. This begs the question: how are display ads useful? Read on to learn more. An Improvement Over Traditional Ads Ads that are seen on TV or in magazines are fundamentally flawed for two reasons: Once they are live the ads cannot be easily changed. Since the company does not know who may be viewing the ad at any given moment, it has to be created with a wide audience in mind. Display ads have neither of these problems.  With the tools provided by Google and other search engines, you can tweak every single part of the ad whenever you like and as often as you like. And for the most part, the changes happen almost...

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### Best Practices for Businesses on Facebook

> Learn essential best practices to optimize your presence, engage your audience, and achieve remarkable success on Facebook!

- Published: 2014-11-06
- Modified: 2023-09-05
- URL: https://premierecreative.com/blog/facebook-best-practices-for-businesses/
- Categories: Digital Marketing, Social Media
- Tags: Attribution Models, Brand Building, Facebook, Reputation Management, Social Media Agency

Many business owners are unsure or entirely unaware as how to use Facebook to market themselves properly. This means no one cares that they have a presence on Facebook, thus losing out on a potential audience of millions of people. Heck, even billions of people. But before thinking about astronomical numbers that high, you need to know how to market yourself on the biggest social media platform in the world today. Entertain and inform first, sell later Let us get this idea out of the way first: you need to entertain and inform your audience first before you can sell your service or product to the. Most businesses, big and small, cannot wrap their brains around this concept or simply outright refuse to. They think the “hard sell” is all that one needs to do on Facebook. Businesses think they can post a picture of their product with a simple “Buy this! ” and people will flock to it. No. That is not how it works, especially in this day and age. There are far too many options available to consumers and they are more informed than ever. People using social media do not appreciate having a business shove their wares down their throats and if people feel that is what you are doing, they are going to ignore you and likely not look at you ever again. You have to grab their eye first – entertain them, give them something to think about, etc. Gain their trust. Once you have...

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### Content is King: What Does This Really Mean?

> Content is King! Learn how quality content reigns supreme in attracting, engaging, and converting audiences.

- Published: 2014-10-16
- Modified: 2023-09-05
- URL: https://premierecreative.com/blog/content-is-king-what-does-this-really-mean/
- Categories: Content Marketing, Digital Marketing, Search Engine Optimization
- Tags: Blogging, Copywriting, Evergreen Content, Guest Blogging, Keywords, Landing Pages, SEO Agency, User-Generated Content (UGC)

Over a decade ago, Bill Gates uttered a phrase that changed the entire marking landscape: "Content is King! " This is the typical response given to clients or perspective clients on what makes a website so successful. Web designers say it. SEO experts say it. Marketers say it. And even almighty Google says it. And without fail, it has and will always be true. Sounds super important, does it not? It is! Allow us to dissect what that phrase really means. Information is Power Sounds like a phrase from a movie, right? Sure, but it rings true in real life. The Internet is all about information, and information is content. People are online everyday looking for information they want and/or need. You can have a website, and it can be the best looking website on the planet, but if it does not have any information worth sharing then that website is utterly useless. Think of it in this way: people may be impressed by the fancy new paint on a car but if they look on the inside, turn on the engine and it feels and sounds like hamsters are powering the vehicle instead of horses, they are not going to buy into it. The same can be said of any website without any content that is informing the reader. Empowering Your Audience Let us say a customer has found your website and it is full of wonderful content (great job! ) and they found that it is useful to them. What...

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### How to Create Good Website Usability

> Uncover the secrets to achieving good website usability. Enhance navigation, engagement, and satisfaction for your visitors.

- Published: 2014-10-09
- Modified: 2023-11-27
- URL: https://premierecreative.com/blog/how-to-create-good-website-usability/
- Categories: Website Design
- Tags: Content Management System (CMS), User Experience (UX), Website Design Agency, Website Navigation, Website Usability

Businesses and web designers working for businesses always ask themselves, what makes a website good? What makes people want to explore the website? What about it compels them to stay? But sometimes, the more important questions are negative in context: why do people leave the website the moment they see it? Why do they never come back once they do leave? And the questions go on. And, not so surprisingly, the answers are just as varied and as numerous. Thankfully, we have boiled down some of what it takes to make a website good enough that people will stay and peruse through it. First Impressions are Important First you have to understand that, as in all things, how you present yourself from the word “go” is how website visitors will perceive you throughout the experience. Next, you must meet or exceed their expectations. If not, they are going to exit out of your website so fast it will make your head spin and they will likely never come back. The moment they see your page they automatically make the following judgments about your company, including: Are you trustworthy? Do you have what I need? Are you a professional? People say not to judge a book by its cover but that is exactly what people will do with your website and you have to design it around that idea. Keep it Simple Simplicity is one of the key factors in good website usability. You do not want people browsing your website...

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### The Difference Between Google Authorship and Author Rank

> Google's Authorship vs. Author Rank: Unveil the distinctions between these two concepts and their impact on SEO.

- Published: 2014-09-29
- Modified: 2023-09-05
- URL: https://premierecreative.com/blog/difference-between-google-authorship-and-author-rank/
- Categories: Content Marketing, Digital Marketing, Search Engine Optimization
- Tags: Brand Building, Google, Search Engine Result Page (SERPs), Search Rank, SEO Agency

Oh Google Authorship, we hardly knew you. You may or may not be aware, but on August 28, 2014 Google shut down its authorship functionality completely. The three-year experiment to allow authors to publicly identify themselves in content they have created is over. Many people – especially those in SEO – jumped onto this particular bandwagon because Google suggested content with authorship would be seen and visited by more people searching for things and topics they were interested in. Originally, this had been achieved by creating “markups” within web pages but Google later asked users to link their content to Google+. But now that is over, what is there left? There is Author Rank! What Is Author Rank? A term created by the SEO community, Author Rank is the idea that if a noteworthy and trusted individual created content, their content is considered more valuable to search engines than an equivalent piece authored my someone who is not as well-known in the community of content creators. It makes sense, no? If people keep clicking on the same person’s content over and over again, any other articles written by them should also be worthwhile, thus making them worthy enough to be placed higher in search engine results. While there are no hard numbers to tell us Author Rank plays a significant role in visibility in Google and other search engines, it is a factor that should not be ignored. After all, would you not trust a thought leader who has written dozens or even...

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### Reputation Management for Online Business

> Master effective strategies for reputation management. Safeguard your brand, build trust, and thrive in the digital realm.

- Published: 2014-07-18
- Modified: 2023-09-05
- URL: https://premierecreative.com/blog/simple-reputation-management-tips-for-your-online-business-presence/
- Categories: Digital Marketing
- Tags: Blogging, Digital Marketing Agency, Google Alerts, Guest Blogging, Online Reviews, Reputation Management, Search Engine Result Page (SERPs)

Online privacy and discretion seem to be a major focus for people these days, as the pendulum starts to swing regarding personal information available online.   It was reported by Search Engine Land this week that 74% of United States adults would delete themselves from search results were it possible to do so. At the moment however, if Google or other search engines pick up on negative stories that are about you, or mention you, then there is little anyone can do, except to seek out a firm that specializes in online reputation management. I Read That You Could Tell Google To Take a Link To Your Name Down... . ? If you are European, yes – the “Right to Be Forgotten Rule” has allowed you to control online search as related to your name much better now that the European courts have determined that is a personal right.   In any case, if you are American, the ability to demand that Google take down any search results that show your self or your firm in less than the best light is NOT to you.   So – what is there to do when a search for your name or your company name pulls up negative results?  Well, we have some simple suggestions below that can help you begin to repair your online profile.   But, considering the money that can be lost when people or businesses are linked to bad press or reports of negative activity, we also recommend that you speak to an online...

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### Using Facebook Deals for Quickly Increasing Engagement on Your Facebook Page

> See the power of Facebook Deals in boosting your page engagement! Explore strategic tips and tricks to rapidly increase interaction and reach.

- Published: 2014-07-07
- Modified: 2023-11-15
- URL: https://premierecreative.com/blog/using-facebook-deals-for-quickly-increasing-engagement-on-your-facebook-page/
- Categories: Digital Marketing, Social Media
- Tags: Facebook, Online Contests, Online Discounts & Deals, Social Media Agency

Quality Not Quantity.   Can we say it enough?   (We don’t think so! ) It’s the new “buzzphrase” in web marketing (ironic –really – it shouldn’t be a buzzphrase at all – the mantra should ALWAYS be quality over quantity), because the quantity aspect has been saturated.   Google is onto all of the sites that are gaming the system and with each upgrade to Google search it has been able to adapt its algorithm to discount those gaming tactics.   Likewise, Facebook has grown to reach enough people that its own algorithm requires businesses to post worthwhile, valuable content in order to reach the fans (even the fans that want to read the business’ news! ) Ideas for Giveaways on your Facebook Page I know that we say this a lot, but it is important for you to realize that just because someone has “liked” your Facebook business page – it in no way guarantees that they will see all (or any) of your posts and updates.   Only about 1-3% of your Facebook followers will be served up your news UNLESS you pay Facebook to promote it.   That’s why when you posted that everything in your store was 25% off, you didn’t see any difference in foot traffic – because Facebook only shared the information with 1-3% of your followers. The only way around this harsh cruel fact is to have HIGH ENGAGEMENT.   Which means having awesome posts that people interact with and comment on and share.   And in the case of a 25%...

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### Google Reviews and Your Medical Practice

> Looking for ways to boost exposure to your medical practice? Believe it or not, the answer lies in your reviews on Google.

- Published: 2014-06-26
- Modified: 2023-09-05
- URL: https://premierecreative.com/blog/google-reviews-and-your-medical-practice/
- Categories: Digital Marketing, Search Engine Optimization
- Tags: Google My Business, Healthcare Marketing, Online Reviews, Reputation Management, Search Rank, SEO Agency, User-Generated Content (UGC)

"Insightful physicians will see as an opportunity to stand out from the crowd. This new era of online information can be especially useful in competitive medical environments. " So recommends The American Journal of Gastroenterology.  Reviews of your business.  It is easy to feel like there are a million review sites (actually there may almost be that many).   Trying to cater to all of them and to monitor your reviews on each site can be an overwhelming thought, and not one that we would recommend. While its smart to keep an eye on review sites and check your reviews across various sites once per quarter to make sure there is nothing damaging being said about your business, it is only necessary to focus your time and efforts on one particular consumer review site: Google Reviews. Why Bother with Google Reviews? Not only do most people take Google Reviews seriously (mainly because when you perform a Google search more and more Google Review stars are being integrated into the results and what would you rather have next to your business listing – 5 stars?   Or no stars? ), but more importantly, Google regards Google Reviews highly.   One of the reasons for this is because in order to leave a Google Review, a person must have a Google Login and Google, in their infinite wisdom, has the ability to determine which are verifiable, accurate reviews.   With so many review sites being gamed for good reviews (or the inability to stop competitors from spiking you...

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### HELP!  I have too many Google Accounts (and some are duplicates!)

> Are you feeling overwhelmed trying to manage too many Google accounts? Here are some tips to lessen your stress!

- Published: 2014-06-20
- Modified: 2023-11-15
- URL: https://premierecreative.com/blog/help-i-have-too-many-google-accounts-and-some-are-duplicates/
- Categories: Digital Marketing, Search Engine Optimization, Social Media
- Tags: Google, Google Algorithm, Google Local, Google My Business, Local SEO, SEO Agency, YouTube

Realizing how important connecting your business to all of the various social media options that Google has (Google+, Google Local, YouTube) is something that many small businesses are finally coming to grips with.   You may not know a single person who has ever logged onto Google+, but that means nothing.   Google is logged into Google Plus, and if there is a good way to feed the beast more information on your company in order to get a higher search ranking, or to present more information on you during search results, then by golly – it’s worth all of the time in the world. NOTE:  I say that because untangling multiple Google accounts and streamlining them into one place is definitely requires mental gymnastics (and can be a serious time suck). So, let’s say you’re finally turning your attention to how your Google accounts look.   Like many people you may find you have multiple Google Accounts.   Whether you didn’t streamline them all with one email address (which could easily happen if you have one person uploading to a Google account and another managing your Google Local) – or if like most businesses you have taken a “set it and forget it” approach and set these accounts up, but never checked them or updated them and managed to do them all under different email addresses. Because Google values quality over quantity – it is a good idea to streamline all of these accounts under one email and make sure that Google has...

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### What Happened to The Beautiful, Branded Tabs on my Facebook Page??

> Facebook recently made some drastic changes to fan pages. But what exactly does this mean for your business's fan page?

- Published: 2014-06-09
- Modified: 2023-09-05
- URL: https://premierecreative.com/blog/what-happened-to-the-beautiful-branded-tabs-on-my-facebook-page/
- Categories: Digital Marketing, Social Media
- Tags: Brand Building, Branded Content, Facebook, Mobile Marketing, Social Media Agency, Social Media Trends

Oh Facebook how you toy with us.   Anyone who has a Facebook Business Page to manage has likely been notified (via pop ups on the site) that the streamlined appearance Facebook introduced earlier in the year is coming... . now... as in your page will change whether you like it or not on June 20th.  You can read the Facebook blog post about the changes here. What does this mean?   Well for the most part, the changes are lovely.   The news feed will look cleaner.   Things are segmented out in a way that makes it easier to read/find.   But, many business owners may be very chagrined to find out that their tabs are no longer in site. Correction, Facebook Tabs do still exist, but now they are faceless, unoriginal, unbrandable, unchangeable, very sad grey/blue buttons that sit directly underneath your Profile picture.   Hey, at least you can still rearrange the order that they fall in.   This is extra important now because the majority of tabs will be sub-tabs under the MORE... button, so if you have a lot of “Likes” or share a lot of “events” on your Facebook calendar, these are tabs that you likely want to feature. Facebook Tabs?   What Tabs? Facebook Tabs provided business page managers with valuable real estate on their Facebook page in order to direct people’s attention to special features, to other web sites, to email signups and a number of other cool ways to better increase interaction and engagement between businesses and their followers.   Personally, I loved...

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### Keyword Density: The Topic that Spawns 1000 Debates

> SEO keyword density mastery! Learn how to optimize content for higher rankings. Boost visibility and traffic with strategic keyword usage.

- Published: 2014-05-30
- Modified: 2023-11-15
- URL: https://premierecreative.com/blog/keyword-density-the-topic-that-spawns-1000-debates/
- Categories: Digital Marketing, Search Engine Optimization
- Tags: Black Hat SEO, Keywords, Search Rank, SEO Agency

Keyword Density.   It’s a phrase you may want to lower your voice to say, as a simple utterance about “keyword density” can spark serious debate amongst web marketing acolytes.  Does it work?   Did it ever work?   Is it crap?   Does it even exist?   Is it even a “thing”? Well, obviously it exists (no matter what you want to call it), because people attempt to use keyword density all of the time as a tactic to increase their standings in search engine rankings.   Keyword stuffing is nothing new to the land of SEO. Search algorithms did start out (in the dawn of time) using measurements of the number of times keywords or key phrases were used on pages.   This is what most people mean when they refer to using Keyword Density as a tactic.   They believe that using the keyword you covet to rank for multiple times within the content of a page is an important data point to serve up to search engines to increase rank.   (There are some people who believe they have even pinpointed the exact ratio of keywords to content that is optimal for search engines to value your site for that word. ) However, as with almost every data point that search engines initially used – keywords were exploited (with keyword stuffing on pages) and so the algorithms lessened and lessened its importance as other factors were built in.   There are both arguments for and against heavy usage of keywords on a page.   Truthfully, search engine algorithms...

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### Easy Steps for the Facebook Newbie

> Build your Facebook Business Page! Use this guide to create an impactful online presence for your brand, and connect with new audiences!

- Published: 2014-05-20
- Modified: 2023-09-05
- URL: https://premierecreative.com/blog/easy-steps-for-the-facebook-newbie/
- Categories: Content Marketing, Digital Marketing, Social Media
- Tags: Content Calendar, Facebook, Social Media Advertising, Social Media Agency, Social Media Campaign, Social Media Trends

Imagine that someone created a worldwide marketplace, where almost every person on the planet stopped by once a day to see what was going on.   Would you want to have a stall for your product in that market?   You could have access to almost the entire world as potential clientele?   Come on - of course you would! Luckily, that marketplace has been built (it's called Facebook), and setting up your “stall” for all of those billions of people to discover, is entirely free and really easy to do. Chances are if you haven’t yet set up a Facebook page for your business, it’s because you find the whole process overwhelming.   Yes, Facebook Business Pages are a little bit different than your Facebook Personal Page.   But the differences are minimal (and mainly beneficial – like letting you access Facebook’s advertising platform – for a budget of as little as $1 day), and below we’ve assembled five easy steps that will help you not only get started with a Facebook presence, but will help you get started interacting and successfully marketing your small business to the millions (billions) of people waiting to learn all about you. 1.  Check Out Your Competition Facebook for Business strategies can be overwhelming.   If you search the internet to try and teach your self these strategies, you could spend months and months reading blogs, books, articles and more.   Entire careers have been built on compiling and dispersing Facebook marketing strategies.   So we’re going to give it to you simple...

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### I thought Facebook Was Free: Hints for Spending Money Wisely on Social Media

> While social media is indeed free, there are many paid advertising options that digital marketers simply cannot afford to miss.

- Published: 2014-05-16
- Modified: 2023-09-05
- URL: https://premierecreative.com/blog/i-thought-facebook-was-free-hints-for-spending-money-wisely-on-social-media/
- Categories: Digital Marketing, Paid Advertising, Social Media
- Tags: Facebook, Social Media Advertising, Social Media Agency, Social Media Campaign, Social Media Trends

There is a secret to getting information out to loyal followers on your Facebook Business Page:  Quality over Quantity.    It may not be the secret that you were hoping to hear, but it is true.   The higher the quality of the information you have to share with your Facebook followers, the more effective it will be AND the more people will see it. Facebooks continual tweaks to its algorithm are just further proof that the social media giant knows, the only way it will survive is by serving up relevant content to users.   The only way to serve up relevant content is to serve up quality content, which means that businesses that are constantly self-promoting in ways that annoy followers – are NOT going to have those posts seen by anyone. Facebook will bury your posts.   In fact, they already do.   Don’t believe us?   Look at the bottom of any post – Facebook tells you the number of people who have “seen this post” and we can guarantee that unless you paid to promote it – that number is about 2-4% of your total Facebook Follower count. What the What? Yes.    As more people use social media, and social media firms become public companies that have to actually report profits, it becomes more difficult to have a large audience see your posts without some sort of monetary payment.   So, what is a small, local business-person to do?   Well there are a few tips and tricks to making your money go...

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### Why Aren’t More of My Followers Seeing My Facebook Posts?

> How effective is your Facebook campaign if no one sees it? Learn how to increase visibility on Facebook posts in order to maximize ROI.

- Published: 2014-05-07
- Modified: 2023-09-05
- URL: https://premierecreative.com/blog/why-arent-more-of-my-followers-seeing-my-facebook-posts/
- Categories: Digital Marketing, Social Media
- Tags: Audience Targeting, Brand Building, Facebook, Social Media Advertising, Social Media Agency, Social Media Campaign, Social Media Trends

Social media was supposed to be the secret formula for success for small businesses trying to reach local audiences.   Social-Local-Mobile (SO-LO-MO) was the phrase that hit all of the buzz points.   So why is it that so many small, local businesses on Facebook are having a hard time reaching their audience?   Why is it that when you finally create a Facebook business page, it doesn’t seem to drive any business to your bottom line? As is true with most things in life – there is no easy answer to this.   However, there is one fact that is the new elephant in the room in the social media world: Facebook needs to make money.   Translation:  You need to pay in order to have people see the news you are sharing on Facebook. Say what? Look.   We know.   Nobody is happy about this.   Facebook started out as this free platform.   Posts would go “viral” on it.   There was a ton of hoopla.   We hear from people all of the time about what they expect from creating Facebook accounts: “We read all of the success stories of businesses who grew vast followings, and really saw Facebook generate traffic that resulted in sales! ” “Facebook led us to believe that they would always be free!   It says so right on their login page! ” You are right – on all accounts.   Facebook is free.   It will always be free... . for regular users... to receive the basic service that Facebook decides it will dole out. However, Facebook also works...

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### Why College Students Should Use LinkedIn

> The benefits of LinkedIn for college students. Unlock doors to internships, networking, and future opportunities.

- Published: 2014-04-22
- Modified: 2023-09-05
- URL: https://premierecreative.com/blog/why-college-students-should-use-linkedin/
- Categories: Digital Marketing, Social Media
- Tags: Brand Building, Career Development, LinkedIn, LinkedIn Groups, LinkedIn Pulse, LinkedIn Tips, Social Media Agency

This semester alone I received dozens of emails from my school’s Career Services telling me to work on my LinkedIn. It’s the year 2014, so we  already know the importance of social media and how influential it can be to a person’s image. However, there is still plenty of advice that needs to be doled out on how to leverage social media on a personal level, or, more to the point:  how to take effective advantage of your online profiles. LinkedIn is one of the newer social networking websites, but its purpose is a little "deeper" than its counterparts. With LinkedIn it’s not about the numbers.  The goal is not to have a million connections but instead to connect to people you know and to build a network of professional contacts that can be an asset to you as you navigate through your professional career. Due to the professional focus of LinkedIn, and its increasing integration into the job application process (you can apply with your LinkedIn for some jobs, and employers and recruiters routinely post jobs there too! ) the need to develop and maintain your profile essential. There is no secret formula to success regarding LinkedIn other than hard work and diligence, and strong relationships with people who are willing to give you a recommendation on the site. Your LinkedIn profile can be viewed by anyone, so every profile view becomes a potential job networking opportunity. As with all social sites there are some things you can do that...

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### How to Launch a Social Media Campaign

> Starting a social media campaign isn't as easy it looks. Use these expert tips to guide you through the creative process.

- Published: 2014-03-26
- Modified: 2023-09-05
- URL: https://premierecreative.com/blog/how-to-launch-a-social-media-campaign/
- Categories: Digital Marketing, Paid Advertising, Social Media
- Tags: Brand Building, Hashtags, Pinterest, Social Media Advertising, Social Media Agency, Social Media Campaign, Twitter

Launching a social media campaign is no easy task. It takes planning, precision, and participation to have a successful multi-platform social media marketing operation. If you’re considering launching a campaign, you probably already completed the groundwork by gathering relevant content and setting up blog promotions. Now, you’re ready to unveil those awesome changes to your social media followers. In actuality, if you have planned ahead, this is the easy part because all you’re doing is telling everyone what you are up to! In fact, there is a very simple, easy outline you can use to organize the launch of a social media campaign. Step 1: Pick a theme When you need to talk to your consumers, there needs to be a holistic theme that goes across the platforms and creates a sense of unity in your posts. For example, if you are in Marketing and you choose to launch a campaign at the beginning of spring a topical theme would be “Spring Social Media Clean Up! ” Your theme would need to be something that is on people’s radars and is engaging. When you check your editorial calendar you will see what you are scheduled to post and how that will tie into your theme. See? All the work is done already; there are just minor tweaks to make if necessary. Super easy! Step 2: Pick an active, related hashtag Nowadays every brand, company, and television show wants you to “join the conversation” and tweet with a certain hashtag. The beauty...

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### How to Increase Social Media Interaction for Small Business

> Elevate your small business with proven strategies for social media engagement. Master techniques to drive likes, comments, and shares.

- Published: 2014-02-10
- Modified: 2023-09-05
- URL: https://premierecreative.com/blog/how-to-increase-social-media-interaction-for-small-business/
- Categories: Content Marketing, Digital Marketing, Social Media
- Tags: Audience Targeting, Mobile Marketing, Social Media Agency, Social Media Campaign, Social Media Trends

Social media can be so daunting at times. It seems simple enough at first, just tell the world about yourself. Then it gets a little more complicated as you start to add a few more networking sites into the mix and something more important to express. Social media went from, “I’ll post pictures from my vacation! ” to "I have a business and I need to protect my brand, expand my reach and create interesting content! " What once started out as a personal endeavor has morphed into a new way of reaching people not just as individuals, but as consumers. Promoting content across social media can become so chaotic because there are so many sites to update and it can be overwhelming to look at from a bird’s eye view. There are many ways to ease the burn of social media representation without becoming so engrossed that you are unable to do anything other than creating, sharing, or responding to content. This checklist can help you update content on a regular basis and optimize your time spent on social media so that you yield the best results. While putting together this checklist, a few guidelines became very apparent. Social media involves as much investment with content as it does strategy. Here are a few tips and tricks that can better increase your social profile. Translate Your Company Demographic into Social Media Habits You wouldn’t go to the beauty salon and get a full makeover to go out at three am would...

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### The Rising Value of Online Reviews

> See how online reviews impact buying decisions, shape brands, and build trust. Harness their potential for sales and a competitive edge.

- Published: 2014-01-30
- Modified: 2024-04-03
- URL: https://premierecreative.com/blog/the-rising-value-of-online-reviews/
- Categories: Digital Marketing, Search Engine Optimization
- Tags: Brand Building, Fake News, Google, Google My Business, Local SEO, Online Reviews, Reputation Management, SEO Agency, User-Generated Content (UGC), Yelp

There is an online currency that’s value is increasing at such an exponential pace people doing whatever they can to get their hands on them.   “Oh yeah, that Bitcoin stuff” you say?   Nope.   5 Star Gold Reviews for Businesses.   It’s true.   And now that you are aware of their value, surely you will notice them more. Why Should I Pay Attention to Online Reviews of My Business? Starred reviews have become more prominent on Google as of late (especially now that you can use schema coding to highlight them to anyone searching your brand). Additionally, Facebook has also joined in the act, pushing Business ratings and reviews front and center on Facebook Business Pages.   Other sites, such as Yelp, ZocDoc and Angie’s List, have been around a long time, but are enjoying a new level of importance as social sharing tools have helped these sites grow, and businesses cave in to pay for better search rankings – it’s a vicious circle that will only get worse – or better... depending on how you manage your business reviews. You may not have time to chase down every review of your business, but you should, at the very least keep close tabs on a few.   Google, Yahoo, and Facebook are the sites that are of high value for good reviews.   If you have time to track your reviews on Yelp and Angie’s List terrific.   But if you can only concentrate on a handful, pay attention to Google, to Facebook and to Yahoo... .

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### The Best Social Media Posts for Holidays

> As the holidays approach, you'll want to add holiday cheer into your social media strategy. Here are the best social media holiday posts.

- Published: 2014-01-23
- Modified: 2023-09-05
- URL: https://premierecreative.com/blog/the-best-social-media-posts-for-holidays/
- Categories: Digital Marketing, Social Media
- Tags: Hashtags, Holiday Marketing, Social Media Advertising, Social Media Agency, Social Media Campaign, Social Media Trends

Often, the best social media posts to celebrate the holidays are the ones that do not exist.   Holiday greetings from brands via social media carry a big risk.   That is the risk of coming across to followers as leveraging an important day to extend you brand reach, a factor that is being recognized more and more by consumers as being in bad taste and even vulgar. Remember, social media is just that – SOCIAL.   Your brand presence on social media is a distraction for users who are mainly there to socialize with family and friends.   Just because you have an idea for a holiday post that you think for sure will go viral and “win the moment” that doesn’t mean you should post it.   The brutal truth is, chances are it will fall flat. This is the case more and more as people see brand posts in their social media streams for the advertising that they are, and not just for the fun content they are trying to come across as.   Let’s take, for example, some of the major Holiday fails that have already happened this year, even though 2014 is a mere 3 weeks old. Real-World Examples of Bad Holiday Social Media McDonalds chose to leverage the holiday in order to boast about it’s own staff diversity on Martin Luther Kin Day with the tweet:  “This #MLKDay2014 we’re proud to celebrate our rich tradition of diversity and inclusion. ” Its not terrible, but truthfully, boasting about your companies efforts to...

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### The importance of Videos for Small, Local Businesses

> Videos play a vital role in marketing for small businesses! Drive engagement, boost brand visibility, and stand out for success.

- Published: 2014-01-16
- Modified: 2023-09-05
- URL: https://premierecreative.com/blog/the-importance-of-videos-for-small-local-businesses/
- Categories: Content Marketing, Digital Marketing
- Tags: Digital Marketing Agency, Google Analytics, Keywords, Video Ads, Video Marketing, YouTube

Because of the increasing influence that video has in search results and because more and more Internet searchers are watching videos returned in results, video can be a great driver of local traffic for small, local businesses. Consider these facts recently released by SoMedia Networks: Videos in universal search results have a 41% higher click through rate than plain text search results – ReelSEO Video increases the chance of a front page Google result by 53 times! ! ! - Forrester 60% of people prefer watching video to reading text – Forbes People remember 50% of content from a video compared to 22% from reading text –Wharton Business What does this mean for your small business? It means that video offers you a new way to level the playing field against your larger competition. Plus – you have the added benefit that over the years video has become relatively inexpensive to produce. Using a professional web video company is highly recommended in order to get your branding message across in the all-important 60-second time frame. Once you have a branded video be sure that the video tags, titles and descriptions are all written with strong keywords. While Google loves video – video content is not (yet) searchable by Google’s bots – so you have to be extra thorough when picking tags, titles and descriptions so you can give the search bots a little extra help in deciding when to show your video to people searching the web. Still not sold on the...

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### Google Adwords Best Practices

> If you're new to Google AdWords, you probably don't know how to use this application yet. Follow these tips for success on Google AdWords.

- Published: 2014-01-08
- Modified: 2023-09-05
- URL: https://premierecreative.com/blog/google-adwords-best-practices/
- Categories: Digital Marketing, Paid Advertising
- Tags: Ad Extensions, Click-Thru-Rates (CTR), Google AdWords, Keywords, Mobile Marketing, PPC Agency

Capturing those clicks requires a lot of tweaking, but there are a few simple steps that you can use when you are first creating your Google AdWords campaign that will encourage people to click on your ads immediately.   After all, there is no data to analyze if nobody is clicking! The next time you log into your Google AdWords account, make sure you follow these tried and true practices. Use Keywords in Your Ad You have worked very hard to figure out the keywords that you want to have associated with your site. When you are creating your ads, be sure that you are using the same keywords in the ad.   This is because Google will BOLD the keywords in the ad that match what the user has typed into their search. Imagine that you are a local ice cream store. One of the Keyword combinations that you have discovered has a high search value in your area and that you are focusing on for your town is “Kid Friendly Places. ” Now, when you are actually writing your ad, you might not necessarily think to say we’re a Kid Friendly Place. I mean you serve ice cream, so your store is definitely kid friendly! But by using the same keywords in your ad (and pointing out the obvious) you will reach more people because your user is searching for “Kid Friendly Places” and your ad is answering them “Kid Friendly Place” in BOLD LETTERS! Invite People to Click Like I...

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### The Best Advertising Idea Facebook Has Had in A Long Time!

> Over the past few weeks, Facebook has rolled out a new form of advertising for its clients...and it is truly AMAZING! Read more about it here!

- Published: 2013-12-03
- Modified: 2023-09-06
- URL: https://premierecreative.com/blog/the-best-advertising-idea-facebook-has-had-in-a-long-time/
- Categories: Digital Marketing, Social Media
- Tags: Audience Targeting, Conversion Rate, Facebook, Online Discounts & Deals, Return on Investment (ROI), Social Media Advertising, Social Media Agency, Social Media Campaign, Social Media Trends

Over the past few weeks Facebook has rolled out a new form of advertising for its clients.   Custom Audiences combines the power of email marketing with the virality of social media and opens a whole new window opportunity for small businesses to target and re-target those people who have already expressed an interest in their product.   Anyone who invests in email marketing understands that it is perhaps one of the least expensive (yet not necessarily easy) ways to reach and encourage consumers. The value of reminding interested spenders about your product, or specials, or discounts is enormous and it is why so much time is spent crafting and honing email marketing campaigns.   Have doubts?   The 2008 and 2012 elections were pretty much won by email marketing.   If you ever received an email from the Obama Campaign you may remember the blatantly shocking subject lines they would use – which all but guaranteed their hugely successful open rate... but that’s another blog for another day. Constantly “touching” Consumers Has its Rewards Consider these statistics regarding email marketing. 44% of email recipients made at least one purchase last year based on a promotional email. (Convinceandconvert. com) 7 in 10 people say they made use of a coupon or discount from a marketing email in the prior week. (2012 Blue Kangaroo Study) 56% of businesses say they plan to increase their use of email marketing in 2013. (The Small and Midsize Business Email Marketing Survey 2013) For every $1 spent, $44. 25 is the average return...

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### The High ROI of Video Content

> Discover video's high ROI! Boost engagement, conversions, and brand growth. Maximize your investment with compelling video content.

- Published: 2013-11-17
- Modified: 2023-09-06
- URL: https://premierecreative.com/blog/the-high-roi-of-video-content/
- Categories: Content Marketing, Digital Marketing
- Tags: Brand Building, Mobile Marketing, User Engagement, Video Marketing, YouTube

Technology has brought down the cost of producing a high quality video so much, that coupled with some astounding statistics on how video increases user engagement, it really is a necessity for businesses wanting to establish a strong web presence. Consider some of these statistics (all of which are very difficult to argue with): Looking for links? Videos get 267% more links than posts without video (Moz) Looking for even more links? Combine a video and a list and you can grow your links up to 567% (Moz) Want high engagement? Videos will keep a visitor on your site 2 minutes longer (Slideshare) Want to get a specific message through to consumers? 80% of people will watch a video only 20% of people are willing to read text (Slideshare) Fighting for rankings? Websites with videos are 50 times (! ! ! ) more likely to be ranked on GoogleÕs first page during a keyword search (Wistia) Great, what do I make my video about? The first rule of producing a web video is: keep your video content short and concise. FACT: More than half of any audience will hit the STOP button if you go on for more than 90 seconds. That means the most important part of your video process is pre planning and post editing. Helpful hints for producing your web marketing video Determine what your message is. Keep it something that you can say in a single sentence. For example: Acme Shoes has the lowest prices in the state of...

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### Will Google+ Make The Case For Search Based Social in 2014?

> Google has local search in the bag, and there is not much that Facebook can do about it. Learn more about the recent development here.

- Published: 2013-11-11
- Modified: 2023-09-06
- URL: https://premierecreative.com/blog/will-google-make-the-case-for-search-based-social-in-2014/
- Categories: Digital Marketing, Search Engine Optimization, Social Media
- Tags: Facebook, Google, Local SEO, Online Reviews, SEO Agency

Google has local search in the bag, and there is not much that Facebook can do about it.   The question you need to be asking yourself now if you own a local business, or in fact – if you own any location based business is: Am I putting in enough effort to my Google+ page? Google’s ability to combine semantic search, social, and reviews and tie them all together in a pretty little package to serve up to search users may just be the hat trick of Web 2. 0 (the one that Facebook in fact thought it would sneak through first).    And the secret to it all appears to be Google+. While Google+ may often feel like a ghost town to anyone that tries to use it in the same way that they use Facebook, it is in fact, being teed up to flex some massive muscle in the coming months and years.   Doubtful?   Ever wonder why Facebook has been in such a rush recently to install a number of new features (just this week testing starred reviews).  It’s a race that Facebook started about 100 feet behind the starting line, and they can install as many “like” buttons as they want on sites, they will never have the amount of big data on sites and their visitors that the Google bots manage to recover. Speak English – What Can Google+ Do For Me? There is a lot of talk about the end of Search Engine Optimization (SEO).   In fact...

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### How to Secure Your Brand Name on Google+

> Google released some impressive numbers regarding their social media site Google+. Make sure you secure your brand's identify on Google+!

- Published: 2013-10-31
- Modified: 2023-09-06
- URL: https://premierecreative.com/blog/how-to-secure-your-brand-name-on-google/
- Categories: Digital Marketing, Search Engine Optimization, Social Media
- Tags: Brand Building, Branded Content, Google, Search Rank, SEO Agency, Social Media Trends, User Engagement

Google released some impressive numbers regarding their social media site Google+.   There are 540 million monthly active Google+ users.   While this means that 540 million people interact with Google+ in some way on a monthly basis (perhaps just by hitting a “plus” button on a page), the number of people active in the news stream each month is closer to 300 million.   Now, that is not near to the 1 BILLION monthly active users that Facebook has, BUT Google+ is obviously gaining traction.   Why is this?   Because while Google representatives claim that Google+ activity does not affect search engine optimization, however, Google’s integration of Google+ activity into search results certainly makes a powerful argument (perhaps THE most powerful argument in social media) for brands to get active on the platform. Most recently Google announced that if a user has more than 10 likes and an account that is more than 30 days old, Google+ will offer that user a custom profile URL.   We have seen that here with our own clients’ Google+ business pages.   Securing a branded URL is always a positive force for extending your brand.   (Imagine if we all had the foresight to have claimed great branding handles on Twitter when that first started to rise in popularity).   In this case you have to wait until Google decides what your suggested URL will be and gives you the option to accept it.   So keep an eye on the number of followers you have in your circles (you need...

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### What is Weebly? Friendly, Functional Web Design

> In this digital age, you cannot overstate the importance of a website when it comes to business. Try building a website on Weebly!

- Published: 2013-10-16
- Modified: 2023-09-06
- URL: https://premierecreative.com/blog/what-is-weebly-friendly-functional-web-design/
- Categories: Digital Marketing, eCommerce Marketing, Search Engine Optimization, Website Design
- Tags: Content Management System (CMS), CSS, HTML, Organic Website Traffic, Website Design Agency, Website Domains, Website Usability, Weebly

In this digital age, you cannot overstate the importance of a website when it comes to business. In many cases the website is your business, especially as more and more companies are opting to go completely online, moving away from retail locations. But coding an attractive and effective website can require extensive HTML and CSS knowledge – and hiring a professional web designer can easily cost thousands of dollars. So what can you do? Weebly was created in response to this dilemma, offering an accessible web design and web-hosting platform, allowing you to create pages that are both functional and visually appealing. Founded in 2007, Weebly now boasts an impressive 15 million sites and over 100 million unique monthly visitors.  Although it remains lesser known than widespread platforms such as Drupal, Joomla, and WordPress, Weebly has proven itself to be a legitimate option worth considering – especially for those not ready to dish out significant funds to an outside designer. As previously mentioned, Weebly's main draw is that it's easy. Really easy. After choosing from a wide range of preset templates, you literally drag-and-drop your website together. Unlike 'themes' in many other platforms, each page of your Weebly site can be fully customized with columns, titles, dividers, buttons, and a wide variety of multimedia. The site organizer (the structural backbone) is very intuitive, and you certainly can edit the HTML and CSS manually for further customization if you feel comfortable doing so. Even without previous training or experience, you could...

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### What is Rebel Mouse? And How it Can Help Your Social Reach

> If you are managing a website, one of the goals you will likely have is to entice people into following your social media account(s).

- Published: 2013-10-10
- Modified: 2023-09-06
- URL: https://premierecreative.com/blog/what-is-rebel-mouse-and-how-it-can-help-your-social-reach/
- Categories: Digital Marketing, Social Media
- Tags: Hashtags, Plug-ins, RebelMouse, Social Media Agency, Social Media Trends, User Engagement, WordPress

If you are managing a website one of the goals you will likely have is to entice people into following your social media account(s) so that you can keep them up to date on important new information and stay at the top of their mind.   A terrific way to do this is to have “follow me” buttons on your site.   But, as social media button logos start to be seen everywhere, it feels as though fewer people instinctively push on them to follow businesses.   That means that any way you can inspire them to want to follow you is very helpful to building your brand’s reach.   RebelMouse wants to be the solution to this challenge. Essentially, RebelMouse is a social media aggregator that puts all of your profiles, statuses and updates into one place and lets you display different feeds dynamically and embed them onto any page you would like. Before RebelMouse, the only way to display your social media on a site required downloading separate plugins through Wordpress or including html code that allows social network widgets to appear. Not to mention each social network, whether it be Facebook, Twitter, Pinterest, Instagram, Google+ or any other, they would all require their own plugin or code. Going this route to share your social content can be quite frustrating. Ease To Use RebelMouse gives you quite a few options.   You can input all of your social media into RebelMouse to give yourself a cohesive visual overview of what is going on...

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### Three Reasons Why You Should Use an Editorial Calendar to Plan Content

> In some cases even the best website owners and social media strategists fall into bouts of serious writer’s block.

- Published: 2013-10-03
- Modified: 2023-09-06
- URL: https://premierecreative.com/blog/three-reasons-why-you-should-use-an-editorial-calendar-to-plan-content/
- Categories: Content Marketing, Digital Marketing, Social Media
- Tags: Brand Building, Content Calendar, Facebook, Hootsuite, LinkedIn, Social Media Agency, Social Media Campaign, Twitter

In some cases even the best website owners and social media strategists fall into bouts of serious writer’s block. Staying on top of your all of your social networks is important so you know that you are reaching all of your followers through ever service. Having to come up with new content each week or even days on top of generating effective social media posts is a daunting task. One of the best remedies of curing a bout of “not knowing what to write about” is to plan ahead using an editorial calendar. With that being said here are three tips that prove using an editorial calendar to manage your social media is crucial. How an Editorial Calendar Will Help You: It lets you strategize with trends that are popular at the time (you can tip them to use Google Trends to see what might be something popular that people search for during that month that they can relate to their business or their blog and then schedule several posts around that topic for during the month. It lets you then know where you social media focus needs to be – in terms of setting up social media posts to go out, as well as to schedule searches around that key term so that you are interacting with people who would have a common interest with what you are doing. It lets you share with other people in your business what you are doing – so they can keep their...

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### What are Yelp and Google Reviews Worth to Your Business?

> Exploring the Fake Yelp Reviews Lawsuit in greater detail! Uncover the legal implications and impact on online credibility.

- Published: 2013-09-24
- Modified: 2023-09-06
- URL: https://premierecreative.com/blog/what-are-yelp-and-google-reviews-worth-to-your-business/
- Categories: Digital Marketing, Search Engine Optimization
- Tags: Google My Business, Online Reviews, Reputation Management, User-Generated Content (UGC), Yelp

What would you do if I told you I could guarantee to increase your business revenue by 5%-9% with a minimal outlay of cash?   For 19 businesses, the answer to this question was “anything”, including taking their chances skirting the law by purchasing fake business reviews.   Yes, you heard that correctly, skirting the law.   This week we learned that 19 businesses agreed to a plea deal with the NY Attorney General’s office to pay a (collective) fine of $350,000 after commissioning fake online reviews of their businesses.   (FYI – fines ranged from $2500 to almost $100,000. However the reputation cost will likely be even steeper, as those firms become part of internet (search) history always being identified as having purchased fake reviews). For all businesses, online reviews can have a steep positive or negative impact on revenue stream.   However, it is notable that the companies caught in this sting (that interestingly had government agents setting up a fake frozen yogurt spot and then asking SEO companies about purchasing reviews) include medium and small local businesses.   The group includes a teeth whitening service, a laser hair removal chain and an adult entertainment club.   Amongst other firms that were investigated for fake reviews were dentists, lawyers, and medical clinics. Why Even Chance It? Up until this week – why not?   After all, 80% of all American consumers admit to being influenced by online reviews.   And, by the way those revenue increase numbers in the first sentence of this post come from a...

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### How Your Website Content Can Keep Working For You

> Learn to repurpose website content effectively. Maximize reach, save time, and breathe new life into your brand message.

- Published: 2013-09-23
- Modified: 2023-09-06
- URL: https://premierecreative.com/blog/how-your-web-site-content-can-keep-working-for-you/
- Categories: Content Marketing, Digital Marketing, Search Engine Optimization
- Tags: Blogging, Copywriting, Evergreen Content, Facebook, Google, Keywords, Landing Pages, Search Rank, Twitter, YouTube

In many cases it is considerably difficult to continue to generate new content day in and day out. With that being said many times content creatures may have to eventually repurpose content in an attempt to continue to build and interact with their audience instead of churning out repetitive content that they have already done before. Despite the fact that repurposing content seems to be quite simple there are a few things to keep in mind regarding how it can affect your favorability in regards to how Google ranks your site. There was a time when repurposing content was thought to negatively affect the ranking of your site, but that isn’t necessarily the case today depending on how savvy you are. In fact it can actually improve your SEO ranking because your have the potential to generate new themes and ideas regarding the same piece of content. Over the course of times what was written in a blog post could have changed and the issues discussed in the post could be different. Another aspect to embrace when repurposing content is that it allows the content to reach audiences that it may not have reached when it was initially written. Writing on the same topic, approached from different aspects opens up a whole audience that it may not have reached in its initial run. The important issue to keep in mind when repurposing content, is that it is important not to just regurgitate the same text without making changes. There are...

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### The 411 on New LinkedIn Analytics

> Harness data to boost your LinkedIn impact. Measure performance, enhance strategy, and elevate professional success.

- Published: 2013-09-16
- Modified: 2023-09-06
- URL: https://premierecreative.com/blog/new-linkedin-analytics/
- Categories: Digital Marketing, Social Media
- Tags: Analytical Skills, Audience Targeting, Key Performance Indicators (KPIs), LinkedIn, LinkedIn Tips, Social Media Advertising, Social Media Agency, Social Media Campaign, Social Media Trends

In an attempt to help businesses and web marketers with their online presence, LinkedIn has created a redesigned and expanded form of analytics. The new spreadsheet format makes information accessible and easy to understand. With this new formula, LinkedIn takes care of the math for you (yay! ) and creates percentages for the amount of engagement, impressions, clicks, and other areas regarding update visibility. For those who are new to the business page of the LinkedIn analytics, they have set up the page so that if you roll the mouse over each column, you get a brief description of each column! They even offer links of some of them for expand explanations. For those who get more from charts than spreadsheets, they offer graphs for the impressions and engagement columns. So, you may be wondering why LinkedIn would bother to expand and redesign their analytics when the option itself is not too old. Of course, with the rate that technology changes, it’s surprising it took this long! The new analytics changed were rolled out specifically to help business owners and online marketers to shape their updates based on what their followers want.   Of course, not every follower will be dramatically impacted by each post, it is important to consider the masses rather than the individual for these social networking posts. This could potentially lead to more followers and expanded business. Even if that does not happen, your social media presence would be greatly improved, increasing credibility and consumer relationships. Don’t know...

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### What are Pinterest Analytics for Business?

> Unleash Pinterest Analytics. Track performance, refine strategies, and drive growth. Elevate your brand's presence with data-driven insights.

- Published: 2013-09-04
- Modified: 2023-09-06
- URL: https://premierecreative.com/blog/what-are-pinterest-analytics-for-business/
- Categories: Digital Marketing, Social Media
- Tags: Audience Targeting, Key Performance Indicators (KPIs), Pinterest, Pinterest Advertising, Pinterest Promoted Pins, Pinterest Trend Finder, Social Media Advertising, Social Media Agency, Social Media Campaign, Social Media Trends

Pinterest, the social networking website focused on visual media, has garnered a following that is far greater than its original middle-aged Mid-Western woman. Now many Pinterest users are businesses that are taking advantage of the exposure that can be found because of the millions of new and returning users to the site each day. Not only is Pinterest great with individual companies, but marketing and public relations firms are also taking advantage of all Pinterest has to offer. With the new Pinterest analytics tool provided by the site, companies can target specific audiences who would best benefit their company. How could this possibly be true, you might ask? Well, analytics allows the user to find out how many people are pinning from their website. This helps track the busiest days, which can lead to more exposure during peak “pinning times. ” There is something important to keep in mind: if you are pinning onto a board from a website not your own, that data will not show up on the analytics like and repin reports. Analytics also allow the user to view who is seeing your pins and who is clicking on your content. This can lead to businesses gathering new followers and following new people. After all, it is about having the most connections in the business world! With the user-friendly time frame set up, you can see how your pins trend over time! Pinterest made the analytics option extremely easy to use. These new analytics also have a tool...

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### How to Label Pins on Pinterest

> Pin to Win! A Step-by-step guide to effective pin categorization. Enhance organization and boost discoverability on your Pinterest boards.

- Published: 2013-08-29
- Modified: 2023-09-06
- URL: https://premierecreative.com/blog/how-to-label-pins-on-pinterest-2/
- Categories: Digital Marketing, Social Media
- Tags: Hashtags, Pinterest, Pinterest Advertising, Pinterest Buyable Pins, Pinterest Promoted Carousels, Pinterest Promoted Pins, Pinterest Promoted Video Pins, Pinterest Story Pins, Social Media Agency

Pinterest is a great site for planning a wedding or seeing the latest trends from Milan fashion week. But, what many people don’t realize is that Pinterest is a great business tool as well. With the world shifting from a preference of print media to a preference of visual media, Pinterest is a great way to stay on track of trends while attracting to ever-so-coveted target market. So, the question then becomes “how should my business label this new pin? ” Well, luckily the answer is fairly simple. When a person logs onto Pinterest, the most commonly searched boards are fashion, accessories, beauty, and furniture according to most bloggers. That makes step one of the labeling process creating boards that are relevant to the business being promoted while still trying to fit under one of these four categories. Luckily the Pinterest police won’t come after you if that doesn’t happen, but it can’t hurt to try! Once these boards are created, the fun starts and the pinning is endless. Now that the boards are made, the pinning begins. It's important to keep all similar pins on one board, to keep things really organized. A little online organization is a great way to build up credibility as being a reliable business. (PS, being organized also makes things so much easier! ) Since Pinterest allows a pin to be made directly from a website, with the link to the picture showing up on the board, that is a great place to find some pins. Sometimes...

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### How to Make a Great LinkedIn Profile

> Craft your LinkedIn profile! Learn essential tips for a compelling page. Elevate your professional brand with an impactful LinkedIn profile.

- Published: 2013-08-15
- Modified: 2023-09-06
- URL: https://premierecreative.com/blog/how-to-make-a-great-linkedin-profile/
- Categories: Digital Marketing, Social Media
- Tags: Brand Building, Customer Acquisition, Lead Generation, LinkedIn, LinkedIn Live, LinkedIn Tips, Organic Website Traffic, Search Rank, Social Media Agency, Social Media Trends

LinkedIn, according to their website, is “the world’s largest professional network with over 225 million users worldwide. Founded in 2002 and launched in 2003, their mission is to “connect the world’s professionals” in order to promote success. While LinkedIn continues to serve professionals as a great online resource, it also can prove to be beneficial to companies looking to expand their brand. A company’s LinkedIn profile serves as their online business card, so it is essential that it is as polished as possible.   And, since LinkedIn is free for businesses to manage their own page, you might think of it as a digital Yellow Pages that is yet another opportunity for “free advertising” of what you do and what you excel at.    Just like any other web marketing opportunity, it is important to make sure that you think about your brand, and the messaging and keywords that you want to have correspond to that brand, and use those when you are building your LinkedIn presence. Here are some easy tips to create a great company LinkedIn profile:  1. Anchor links Anchoring links to company blogs and social networking pages is a great way to promote website traffic as well as increase credibility.  2. Add photos Because LinkedIn is an online resource, it maintains a highly visual aspect. Because of this, it is important to have a strong visual presence in order to make the company profile inviting and intriguing. 3. Customize LinkedIn URL Having a long website URL is not...

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### The Difference Between Google+ Places for Business and Google+ Local

> Google+ Places for Business vs. Google+ Local! Unveiling the key differences for a smarter presence on the web!

- Published: 2013-08-07
- Modified: 2023-09-06
- URL: https://premierecreative.com/blog/difference-between-google-places-for-business-and-google-local/
- Categories: Digital Marketing, Search Engine Optimization, Social Media
- Tags: Google, Google Local, Google Maps, Google My Business, Local SEO, Search Engine Result Page (SERPs), Search Rank, SEO Agency

When deciding on what type of Google+ page to create for your business you need to take into consideration how active you want to be on Google+ with your page. Google offers a variety of different types of pages but for the most part business owners can decide between Google+ Places (Places) for Business or Google+ Local (local) or, optimally both. For any business owner having a page setup using both Local and Places is very beneficial, however, if you are going to use just one, you are better off making sure that your Google Local page is set up and functioning correctly. This is because Google+ Local provides users with essentially all of the amenities of a standard Google+ page while still being able to promote your business effectively. With Google+ Local you can create new posts, statuses, upload pictures, video, and interact with your followers. In addition people who add your Google+ Local page can add you back and ‘like’ your page. While Google+ Local is basically a social networking account just for your business, Google+ Places is essentially just a listing of your website on Google+. Places doesn’t allow the business owner to post new content other than provide contact information such as a phone number or the street address. Places is, essentially, Google’s version of Yelp. People that visit the page are welcomed with photos, contact information, ratings, as well as customer reviews. This doesn’t necessarily allow for the manager of the page to interact with...

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### Reasons to Add the +1 Button to your Website

> Discover the strategic advantages of harnessing the +1 button's potential in expanding your website's impact and influence.

- Published: 2013-07-22
- Modified: 2023-11-15
- URL: https://premierecreative.com/blog/reasons-to-add-the-1-button-to-your-website/
- Categories: Digital Marketing, Search Engine Optimization, Social Media
- Tags: Click-Thru-Rates (CTR), Google, Google Ads, Google Local, Google My Business, Local SEO, Reputation Management, SEO Agency

The +1 is basically Google+’s way of liking something. The button allows users to +1 content that they like, and then share that content through their own Google+ profile. This allows users to promote content that they find across the web. By adding the +1 button to a website it allows your content to be shared anywhere throughout Google+. All it takes to add the +1 button to a website is inserting a snipping of HTML or JavaScript into your site. Aside from just allowing visitors to like content on a website it also positively affects how your Google+ page appears in Google Search. For instance, if you search for a website in Google Search the amount of times your website has been +1 will appear as part of the search result. The is a great way for people using Google Search to see that other people have liked, and are recommending the content on your website. Additionally, if a site has been +1 then it increases the likelihood that the website or webpage will be fetched by Google. When a page is fetched by Google it indexes the page into Google Search making it available for it to appear in search results. The easier you make your content available to appear in Google Search the more likely it is that your website gets more traffic. Google has stated that they are treading lightly with considering the +1 as a new way to rank sites. So, while the effect of...

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### The Impact of SEO on Google+ Hangouts

> Google+ takes into consideration SEO best practice and there are specific ways you can use this to your advantage with Google+ Hangouts.

- Published: 2013-07-18
- Modified: 2023-09-07
- URL: https://premierecreative.com/blog/the-impact-of-seo-on-google-hangouts/
- Categories: Digital Marketing, Search Engine Optimization
- Tags: Google, Google My Business, Keywords, Local SEO, Search Engine Result Page (SERPs), Search Rank, SEO Agency, YouTube

Up until recently Google+ Hangouts, and Google Talk were their own entities. Google+ Hangouts is a similar service to Skype, but allows for larger audience sizes especially considering users can stream their hangouts over their own YouTube channel, and Skype only allows video calls of up to ten people. Google Talk was Google’s messaging system that allows users to chat back and forth through their Google accounts. However, now the two are merged, and under the name Google+ Hangouts. While Google Talk was mostly for private conversations, using the video messaging features of Google+ Hangouts allow users to interact with their audience using video. Using your Google+ account, and selecting ‘Hangouts On Air’ on the left sidebar users can interact in private chats with just the people they choose, or can stream a broadcast live on YouTube available to the entire YouTube community or they can just stream the hangout on their personal Google+ page. While Hangouts may just seem like your regular video chatting service a lot goes into the process of getting your specific hangout to appear in Google Search or through a YouTube search.   Here are a couple of tips to make sure your Hangout is accessible through search engines: Build anticipation of your hangout through creating an event on Google+. If you know in advance that you are going to do a hangout this is one of the easiest ways to make sure your community is aware it is happening. While this doesn’t necessarily affect how...

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### How Google Rewards Quality SEO

> Discover the secrets behind Google's algorithms and algorithms and learn how to cultivate sustainable, long-term SEO success!

- Published: 2013-07-17
- Modified: 2023-11-15
- URL: https://premierecreative.com/blog/how-google-rewards-quality-seo/
- Categories: Digital Marketing, Search Engine Optimization
- Tags: Brand Building, Google, Google Algorithm, Keywords, Link Building, Search Engine Result Page (SERPs), SEO Agency

When search engines like Google, Yahoo and Alta Vista (R. I. P. ) first started indexing the Internet, their algorithms rewarded sites that had many links to them from external sites (that was enough to establish that the site had something worth other sites referring users to).   For a long time this meant that the system could be gamed by people who bought links or traded links, or set up numerous worthless sites for the sole purpose of linking, or created bad links to competitors (black hat tactics).   But, as it happens with evolution, search engines have gotten smarter and smarter, and the Google algorithm in particular has adjusted over the years to narrow its focus ensuring that it is the quality of the site and how much it benefits the user that guarantees a higher ranking. There is a reason why we have the phrase “the cream always rises to the top,” and Google’s latest algorithmic changes prove that adage is particularly true when it comes to search rankings on the Internet.   In 2013, search engine optimization (SEO) has really evolved into a much wider strategy than it ever was before. As social sharing (especially with the data the Googlebots can collect with Google+) allows search engines to take into account the virality of a website, linking has dropped in importance. While external links will always be important to website rankings, the nature of how it is evaluated has changed drastically and will continue to do so.   In order not to be...

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### Getting to Know the New Google+ Layout and Features

> Navigate the exciting changes in the Google+ landscape as we delve into its revamped design and enhanced functionalities.

- Published: 2013-07-13
- Modified: 2023-09-07
- URL: https://premierecreative.com/blog/getting-to-know-the-new-google-layout-and-features/
- Categories: Digital Marketing, Search Engine Optimization, Social Media
- Tags: Brand Building, Google, Google My Business, Hashtags, Local SEO, Search Engine Result Page (SERPs), SEO Agency

Not to be outdone by Facebook’s layout redesign that included Graph Search, Google+ recently unveiled the redesign of their own social networking platform. Though Google+ may be considered the third wheel of the social networking services it has actually recently bested Twitter as the number two social media site in amount of user accounts, second to Facebook. For those who don’t know exactly what Google+ is, it is Google’s answer to Facebook. Like other social media sites Google+ allows users to join communities, follow friends, and promote content through sharing posts, videos, and images. Now that you know more about Google+, the redesigned layout now provides users with a new way to receive as many updates as possible. While the old layout only provided one single column of content, it now displays posts in a two or even three column layout that gives users more content per page.   This does a great job of utilizing a computer’s entire screen. While the layout is now three columns, at times one entire post with a large image will take up the entire three columns almost acting as a feature post. Aside from the three-column look, one of the biggest changes to Google+ is the inclusion of hashtags. Taking a page from Twitter, Google+ hashtags allow users to tag specific content in their posts so that it can be grouped together with posts of similar content. For example, if someone was writing a post about search engine optimization then they could use #SEO...

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### What Does The End of Google Reader Mean for My Business Blog?

> Revolutionize Your Blogging with Google Reader! Explore how Google Reader empowers bloggers, and fuels their creativity.

- Published: 2013-07-09
- Modified: 2023-09-07
- URL: https://premierecreative.com/blog/what-does-the-end-of-google-reader-mean-for-my-business-blog/
- Categories: Content Marketing, Digital Marketing, Search Engine Optimization
- Tags: Blogging, Google, Keywords, SEO Agency

Google Reader was a tool utilized by wide swaths of people (both in its hey day and at its demise) who used it to consume their favorite content on the web.   The Reader let users pull in RSS Feeds from their favorite sites like news outlets, blogs, and other content publishers in an easy to track tool that both promoted reading and writing.   Now it is gone. So, let’s say you are a voracious reader and want to know where you should upload all of your RSS Feeds?   You might go with Feed. ly (the frontrunner in the RSS Feeds arms race); of course there are a number of other sites offering various readers for anyone interested in tracking content.   Many of them have actually been working together since the Google Reader announcement and it is probable that this shift in that marketplace will propel RSS Readers to their next evolutionary stage. Some RSS Readers you may want to try: Newsblur Digg AOL Reader Feedbin Pulse  Which RSS Reader Should I Promote On My Business Blog? If you own a business (small business or large) and you have a blog – this moment, the “death of Google Reader” is likely the perfect time for you to strike out to grow that audience. Think about it.   Why are you writing your blog?   Hopefully it is to generate content that is informational about the topic you are passionate about:  your business and the industry you are in.   A very nice secondary benefit of...

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### Reasons to Verify Your Website on Google+

> Discover the Top Reasons to Verify Your Website on Google+. Eenhance your website's legitimacy by obtaining the coveted verified status

- Published: 2013-07-02
- Modified: 2023-09-07
- URL: https://premierecreative.com/blog/reasons-to-verify-your-website-on-google/
- Categories: Digital Marketing, Search Engine Optimization, Social Media
- Tags: Brand Building, Facebook, Google, Google Local, Google My Business, Keywords, Link Building, Local SEO, Search Engine Result Page (SERPs), Search Rank, SEO Agency, Twitter

Chances are if you have been on the Google+ page of your favorite website or product, then on the site’s profile page underneath its name you have seen a little checkmark next to the site’s url. If you hover over your cursor over the checkmark it will say ‘Linked Website. ’ What this essentially means is that through either Webmaster Tools or through inserting HTML code into your website, you have verified that you are indeed the owner of the website, and that your Google+ page is the official page of your website. By verifying your Google+ page it allows your followers to know that it is the official page, and that any imitators are just unofficial fan pages. As we have seen before on all social media platforms there are a lot of dummy accounts impersonating the real product, and many times things get posted on those accounts that are inaccurate. This is another step ensuring that users are following the actual account of your website or product. Aside from just providing credibility, verifying your site on Google+ allows you to interact with visitors on your site through Google+ on your very own website. Similar to seeing a Facebook ‘Like Box,’ on a site or ‘Follow Me on Twitter’ box, you can set up a widget on your website that allows visitors to directly access your Google+ page and start following you. Visitors will be able to see your profile images, and be given the option to add you. This...

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### 3 Easy Tricks For Using Pinterest

> Social media can be intimidating, there are three easy tricks that will help you with your Pinterest account.

- Published: 2013-06-25
- Modified: 2023-09-06
- URL: https://premierecreative.com/blog/3-easy-tricks-for-using-pinterest/
- Categories: Digital Marketing, Social Media
- Tags: Hashtags, Pinterest, Social Media Agency, User Experience (UX)

Signing up for a new social networking site can be a very daunting task. First you have to decide if you want and are able to dedicate part of your life to this new site even though so much of your time is already spent on other sites like Facebook and Twitter. Then there’s the struggle of creating a username and password that are both unique to you but that have never been used before. And then, once all of that nonsense is taken care of, you now have to fill in the blanks and create an awesome profile. Who wants to put all that work in, especially on a new site like Pinterest? Well, I have three easy tricks for making your life on Pinterest just a tiny bit easier. Number one: Unless you are the developer of the site, there is no way you can become an expert after just one attempt at using a site. So, it is important to just play around for a bit. With a site like Pinterest, there are so many options and boards that it can become extremely overwhelming. However, if you sift through people’s boards through the search bar topic you entered, you can see what everyone else is doing. Since most pins are uploaded the same way, and the descriptions only vary because the photo or recipe is different, just use the site as a whole as a guide. This will help ease stress and get you, the user, accustomed...

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### How Can Pinterest Be Used to Promote a Website?

> Pinterest for Website Promotion! Use strategic steps to leverage Pinterest's visual appeal for driving targeted traffic to your website.

- Published: 2013-06-18
- Modified: 2023-09-06
- URL: https://premierecreative.com/blog/how-can-pinterest-be-used-to-promote-a-website/
- Categories: Digital Marketing, Social Media
- Tags: Audience Targeting, Hashtags, Organic Website Traffic, Pinterest, Social Media Agency, User Engagement

Ben Silbermann, Paul Sciarra, and Evan Sharp founded Pinterest, one of the fastest growing new social networking sites, in December 2009. By May of the following year, the site was up and running with some five thousand users personally added by the founding fathers themselves. A mere three years since its conception, Pinterest now has millions of users and it said to be worth over two billion dollars. Even though Pinterest had a very humble beginning, it is now one of the most highly used social networking sites available. While the original users of Pinterest were middle-aged women from the Mid-Western United States, it has come to be known as an excellent tool for generating website traffic. With those familiar to Twitter, it is customary to hash tag keywords after a tweet in order for the tweet to reach a maximum number of people. Well, the same hash tag rule applies to Pinterest! While pinning a picture to the board, hashtag all possible aspects of the picture or video. However, it is very easy to get carried away and therefore important to keep in mind the hash tagged words must be specific to the picture but broad enough to come up under multiple searched keywords or topics. The photo board aspect of Pinterest is an excellent way to keep a page organized. And, with the help of some hash tags in a photo’s description, a photos visibility will be thoroughly increased to ensure the possibility of a repin. With these...

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### What is Pinterest?

> Pinterest, a visual platform, sparks ideas and fuels your passions. Explore how Pinterest lets you share captivating visuals.

- Published: 2013-06-11
- Modified: 2023-09-06
- URL: https://premierecreative.com/blog/what-is-pinterest-2/
- Categories: Digital Marketing, Social Media
- Tags: Mobile Apps, Pinterest, Pinterest Advertising, Social Media Agency

Pin It? Pin it to what? Well, no need to panic! The phrase “pin it” is most likely referring to an option on the very popular social networking site, Pinterest. Pinterest is a primarily visual social networking site that was conceptualized by Ben Silbermann, Paul Sciarra, and Evan Sharp in December 2009.   The site was then launched in March 2010 and was only open to a small group of family and friends of the three founders. Because the founders were not equipped to operate a major social networking site from their humble Mid West apartment, the site was originally operated on an invitation only basis. This allowed Silbermann, Sciarra, and Sharp to interact with their users, even sometimes meeting with them to discuss possible improvements. Since March 2010, Pinterest has continued to grow into one of the top social networking sites available on the internet. Due to the vast increase in users over the years, Pinterest has developed a mobile app for the iPhone, iPad, and Pinterest mobile for non-apple users. With all of these new platforms opening up accessibility, Pinterest decided to end its exclusivity rule in 2012 and open its doors to all users without having to send a request or be referred by previously existing users. That act opened many doors for Pinterest, especially in developing a strong male following. As of early 2012, women globally dominated Pinterest. However, studies have proved that in the United Kingdom, over half of the Pinterest users are male. Until early...

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### Best Practices for Designing a Responsive Website

> Knowing where to focus in responsive website design will aid you in building your website in achieving design.

- Published: 2013-06-06
- Modified: 2023-11-15
- URL: https://premierecreative.com/blog/best-practices-for-designing-a-responsive-website/
- Categories: Digital Marketing, Website Design
- Tags: HTML, Mobile First Index, Mobile Marketing, Mobile Responsive Design, User Experience (UX), Website Design Agency, Website Usability

With the official Google stamp of approval given to Responsive Website Design, we can be sure that it is the best plan of action for anyone who wants to make their Internet assets available to customers and potential customers using mobile devices (which according to the latest stats basically means everyone).   In fact, Google’s formal stance on Responsive Website Design is:  “Google recommends webmasters follow the industry best practice of using responsive web design, namely serving the same HTML for all devices and using only CSS media queries to decide the rendering on each device. ” (Source). So you’ve decided that implementing Responsive Website Design on your site is the smart move (congratulations! ). What next? Well, we’ve collected some of the industry’s most recommended “best practices” to help ensure that you know what to focus on as you set out to work with development/design partners in order to build your site. Ditch The Old Design Because responsive web design is so fluid, starting off by constraining yourself to old architecture (even if you are breaking it up) will really hurt you long term.   It is likely easier and even less expensive to rebuild the site from the ground up based on the best practices for responsive web design.   Besides, the entire industry has been moving in this direction and will continue to do so.   If you are going to design a site to be more usable and visually appealing to customers and potential customers, have the good business sense to also...

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### Why Do I Need a Responsive Website?

> You don't want to cause your web users to be frustrated; responsive web design is the only way to go in today's competitive landscape.

- Published: 2013-05-30
- Modified: 2023-11-15
- URL: https://premierecreative.com/blog/why-do-i-need-a-responsive-website/
- Categories: Digital Marketing, Website Design
- Tags: Mobile Marketing, Mobile Responsive Design, User Experience (UX), Website Design Agency, Website Usability

Technology industry news site Mashable has coined 2013 “The Year of the Responsive Website”, and one glance at the wide variety of screens and tech tools being used by the people around us and we agree.   In fact, the rapid switch from personal computers to mobile hardware is incredible.   Take a look at some of the numbers: By the end of 2012: Smartphone use had grown by 81% (Cisco) Global mobile traffic grew by 70% (Cisco) Almost half of all American adults owned a smart phone (Pew Internet)(Mind you that is not just owning a cell phone, but a “smart phone” where they are actively surfing the web) 31% of American adults owned a tablet computer (Pew Internet Research) Want to really be amazed? 2013 will be the year when there are more mobile devices in the world then there are people (Terminator fans may feel free to reference SkyNet now, although that data is actually sourced from Cisco Systems). What does that mean for your website?   It means that people visiting your site will be doing so on a variety of screens and Internet connections.   Whereas, prior to 2012/2013 the focus on website design was user interface and user experience on a large screen desktop, or even a mid sized laptop, now suddenly in the space of 24 months sites need to consider visitors from ipads, smart phones, tablets, and maybe even someday sooner than we think –  Refrigerator doors, bathroom mirrors, and/or Google Glass. A responsive website design...

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### What is Responsive Design for a Website?

> Dive into the world of responsive web design and its impact on user experience. Learn how adaptable layouts fuel seamless web browsing.

- Published: 2013-05-27
- Modified: 2023-11-15
- URL: https://premierecreative.com/blog/what-is-responsive-design-for-a-website/
- Categories: Digital Marketing, Website Design
- Tags: Mobile Marketing, Mobile Responsive Design, User Experience (UX), Website Design Agency, Website Usability

Just when you think you know everything you need to know about website design a new product comes along and forces you to rethink the parameters of your layout (I’m talking to you iPad).   The proliferation of different sized screens and hardware through which people access the Internet, could have meant that web designers would soon be developing dozens of different layouts depending on how your website is being accessed (smartphone, laptop, desktop, tablet, etc).   However, thanks to the tireless efforts of developers, we now have Responsive Design. In the simplest terms, responsive design is programming that uses percentages to create a flexible foundation to your website (typically grids are based on units of measurement you may have heard of called pixels or points).   By making media such as images, videos and type fluid instead of set in measurement, a responsive website is able to adapt the layout of each page for the specific device that the viewer is using. What about Mobile Websites? Many times, you might find yourself on a mobile device like a smart phone or a tablet, and you visit a site to gain more information about that business.   For a while, having a separate mobile design was a popular way to go to try and make navigating the information. Mobile websites have enjoyed growing popularity, and as the popularity of smart phones grew some businesses built mobile sites to mimic the popular phone app layout. However, mobile sites often do not have the full range...

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### Expanding Your Email Marketing Reach by 158% in One Step

> Often ignored in marketing efforts is social sharing, adding a social sharing button can boost your sales and marketing efforts greatly!

- Published: 2013-05-16
- Modified: 2023-11-15
- URL: https://premierecreative.com/blog/expanding-your-email-marketing-reach-by-158-in-one-step/
- Categories: Digital Marketing, Email Marketing, Social Media
- Tags: Click-Thru-Rates (CTR), Email Marketing Agency, Facebook, Social Media Agency, Twitter

Social media platforms are evolving very quickly into the foundation linking all activity on the internet.   Speedy growth of this new digital infrastructure has resulted in two factors that clearly illustrate the growing power of linking your sales efforts to social networks.   1.   Social media users are embracing both giving and receiving recommendations from their online connections (92% of moms pass deals/shopping info on to others); 2.   Studies show that much of that social media activity involves shopping.   In fact, this year alone the sales of physical goods through social networks will grow by 93%. You may have a strong social media presence already, but there is a small, often overlooked part of social sharing that can potentially boost your sales and marketing efforts significantly.   Incorporating easy to find, easy to use social sharing buttons on your email marketing efforts.   Ensuring that your email marketing campaigns close the loop on social media by making it easy for recipients to quickly/easily pass on information is vital to your campaign’s success.   How important is it?   It could expand your reach by 158%. Yes – you read that correctly.   Social sharing on email marketing has been proven to more than double your campaign’s reach. How do I social share an email campaign?   It is simple really.   Ensuring that you include the proper “share” buttons in easily seen spots on your marketing campaign is all you need to do. Most email marketing services (ie, Mailchimp, Constant Contact, etc) make this very easy.   But it...

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### In Social Media Frenzies, The Best Defense is a Strong Presence

> Creating a strong social media presence during important media events does help you brand well, if social media is used correctly.

- Published: 2013-05-08
- Modified: 2023-11-15
- URL: https://premierecreative.com/blog/in-social-media-frenzies-the-best-defense-is-a-strong-presence/
- Categories: Digital Marketing, Social Media
- Tags: Brand Building, Facebook, Reputation Management, Social Media Agency, Twitter

April was quite a month to witness the power of social media.   Social media frenzies surrounded a wide range of topics spanning from tragic current events (the Boston Marathon Bombing) to poorly planned brand advertising campaigns (KFC’s #IAteTheBones).   But as social media matures, and we learn more about the speed of actions and reactions on Twitter, Facebook, Tumblr, etc. the overarching lesson is quite clear: the best way to shape the social media conversation about your brand is to establish a strong social media presence. The Conversation Has Already Started When a client engages in any business with you they will develop either a positive or negative opinion about your company and your services.   Depending on how strong that opinion is, they will share it with the people they know.   This has happened since long before the dawn of social media. But, whereas in the past one person might say to another in passing, “Oh Acme Widgets does a great job you should hire them,” or “Acme Widgets totally ripped me off on my bill,” that same person now likely wields a Facebook account, or a Twitter account and can spread that message to hundreds of people instantly (the average Facebook user is connected to 350 “friends”).   And they share opinions – every single day.   The question you need to ask yourself as a company is:  are you willing to let that conversation unfold without being able to further promote (or defend) your business? Establish Your Presence A positive, established...

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### Facebook Unveils News Feed Changes

> Navigate the dynamic shifts in the world of social media as we delve into the revamped News Feed experience on Facebook.

- Published: 2013-03-27
- Modified: 2023-11-15
- URL: https://premierecreative.com/blog/facebook-unveils-news-feed-changes/
- Categories: Digital Marketing, Social Media
- Tags: Facebook, Social Media Agency, Social Media Trends, User Engagement, User Experience (UX)

Recently, Facebook released the new Graph Search feature, which is still not available to all users. If you haven’t joined the waiting list, you can do so here. Although the search overhaul has yet to be completed, it has surprised many users that Facebook is introducing more changes. Whether users will flock to the search feature or not remains to be seen, but every Facebook user relies on his or her News Feed to read the latest updates from friends and family. So, how will the public respond to Facebook changing the beloved News Feed? If past changes are any barometer, the Facebook community will groan and whine about the new Facebook News Feed for a few weeks, but they won’t stop using the social media platform. Interestingly, the Facebook News Feed trended on Twitter this week, which just goes to show how Facebook changes quickly become a very popular topic. Here are just a few of the Facebook News Feed changes: Everything will be bigger. Yes, even the space your News Feed currently takes up will seem enhanced by the organizational changes made to the site. In some ways, it will be similar to the iPhone version, where menus slide from left or right but do not deter from viewing the News Feed You’ll have more control over what you see. Instead of Facebook deciding who or what is important to you, you’ll once again be able to view the updates of all of your friends. Which is great...

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### What is Houzz?

> Elevate Your Web Marketing Strategy with Houzz! Showcase your brand, products, or services to a highly engaged community of homeowners.

- Published: 2013-03-20
- Modified: 2023-11-15
- URL: https://premierecreative.com/blog/how-can-houzz-help-your-clients/
- Categories: Digital Marketing, Social Media
- Tags: Brand Building, Customer Acquisition, Houzz, Online Reviews, Pinterest, Social Media Agency, User Engagement

If your SEO, web marketing, or social media business represents clients in the architecture, interior design, home décor, contracting, or other related field, you know that presenting a beautiful portfolio for web searchers to find is one of the most important aspects of attracting new clients. Many of these professionals have gravitated toward using Pinterest to build links and get their designer name out there. Until now, Pinterest has done a great job of spreading drool-worthy content all over the web. Pinterest falls short, however, at converting dreamers into paying clients. To attract interested parties who are serious about renovating or designing their space, Houzz provides an excellent platform to compete with Pinterest. In fact, some users will prefer Houzz’s usability and layout, which seem more user friendly than Pinterest’s confusing web of boards. Houzz is a social networking site that links potential clients with contractors and professionals in their area. Users can read reviews, view work samples, and compare experts before choosing the best fit for their project. While that might seem highly focused and boring, the thrilling part of using Houzz is the ideabook users can assemble. By signing up with their email or through Facebook, Houzz users can browse different rooms and spaces while adding clippings to their ideabooks. If at any time these users get confused or have questions, Houzz has an extensive discussion network built into its site where users can post photos of their project and ask for advice. Contractors and users alike can...

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### Using YouTube to Promote Your Business

> Learn how to use YouTube's vast audience to showcase your brand, tell your story, and drive meaningful results for your business.

- Published: 2013-03-13
- Modified: 2023-11-15
- URL: https://premierecreative.com/blog/using-youtube-to-promote-your-business/
- Categories: Digital Marketing, Paid Advertising, Social Media
- Tags: Google Ads, Keywords, PPC Agency, Social Media Agency, User Engagement, Video Marketing, YouTube

Most companies have videos on their business or products on the web. Some even have these videos hosted on YouTube. Fewer have these videos promoted on YouTube, and it’s something business owners should really consider doing. Although there are many services out there that will tempt you into promoting your video on the web, the fact is people visit YouTube with the intent to watch videos. Often times, videos in ordinary web searches go unwatched because users were simply searching for text information rather than real time evidence. YouTube provides companies with a market of interested viewers. When seen from this angle, advertising on YouTube seems like a no-brainer. If you choose to promote your videos on YouTube, there are a few things you should know. First, YouTube’s Promoted Video Ads work a lot like Google’s pay-per-click. This is really no surprise considering Google owns YouTube. The way it works is pretty simple. Depending on what a user searches and how much money you’ve contributed to your campaign, users will find your video at the top of their search results. We all know that being at the top is the best, because most users don’t scroll through the seemingly endless list of matching content. Another benefit of the YouTube Promoted Video Ad is what you can include in your advertisement. During your promotion, you can add offers, links to your site, and other descriptive information that can help get the word out about your business. Unlike traditional web searches, YouTube...

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### The Latest Updates with Google Places and Google+

> Stay ahead of the curve as we delve into the dynamic changes and enhancements in Google's local search and social networking ecosystem.

- Published: 2013-03-06
- Modified: 2023-11-15
- URL: https://premierecreative.com/blog/the-latest-updates-with-google-places-and-google-plus/
- Categories: Digital Marketing, Search Engine Optimization, Social Media
- Tags: Google, Google Local, Google My Business, Local SEO, SEO Agency, User Experience (UX)

Google. Everyone knows it; everyone uses it. However, not everyone knows what to do when Google changes the rules or makes an error. There are a few things Google has recently changed that can easily be demystified. Some things still lurk in the mist. Page managers everywhere have suffered through the dramatic, often unannounced, changes to Google’s cataloging methods. The most recent headache: the shift from Google Places to Google+ Local. This shift has been happening for a few months now, but for companies managing many different accounts, the affects are overwhelming and difficult to control. Google claims that the old Google places are irrelevant, since Google+ Local covers the same material, plus more information. The problem is that many people were unaware of the need to have a Google+ Local account, and thus their Google Places pages were not redirected. In order to avoid the stress and frustration, take the opportunity to sign up for Google+ when logging into your Google Places account. Google frequently offers this option upon sign in, but many people are either too busy or ignorant to the Google changes to realize this step is a necessity. For those page managers familiar with Google, signing up for Google+ is not a guarantee that all your information will be magically shifted and redirected from Google Places to Google+ Local. The Google monster is not absolutely reliable when it comes to updating and changing information. In the event that your Google Places to Google+ Local pages make...

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### LinkedIn: SEO’s New Best Friend

> See how LinkedIn, the premier platform for business professionals, plays a pivotal role in enhancing your search engine optimization efforts.

- Published: 2013-03-01
- Modified: 2023-11-15
- URL: https://premierecreative.com/blog/linkedin-seos-new-best-friend/
- Categories: Digital Marketing, Search Engine Optimization, Social Media
- Tags: Link Building, LinkedIn, LinkedIn Tips, Reputation Management, SEO Agency, Social Media Agency

LinkedIn has been making a lot of unannounced changes. If you’re lucky enough to recognize the new features, there are some that can really help you out. For individuals, you can now add projects as little as blog postings to your profile. SEO experts, you know what this means: your employees can be generating quality links just by bragging about their own productivity. Not only will these links assist with SEO, these links can also encourage participation among industry leaders. You’ll be able to generate more content and maintain a dialogue with other users. Who knows, perhaps others will share your link in their own social media circles. Companies benefit from using LinkedIn in many, many ways. Job postings on LinkedIn generate tons of links for the company, as business owners can choose to have prospective employees apply directly on the site, and LinkedIn users are likely to share job postings with friends or on social media. LinkedIn also creates a network for your company complete with employees, objectives, and projects. Clients and employees enjoy company LinkedIn pages for two reasons: first, it demonstrates competence in the industry by show of endorsements. Second, employees feel good about working for a company that is respected among other professionals. Social media is quickly becoming the measuring stick for company success. It essentially peer reviews businesses for prospective clients. With high approval ratings by employees and clients, new people are more likely to choose your company. This is just a bonus, though. The...

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### Project Glass: Much More than a Revolutionary Google Gadget

> Project Glass is so much more than a gadget, it's a campaign! But what do marketers need to know about this helpful tool?

- Published: 2013-02-27
- Modified: 2023-11-15
- URL: https://premierecreative.com/blog/project-glass-much-more-than-a-revolutionary-google-gadget/
- Categories: Digital Marketing, Search Engine Optimization, Social Media
- Tags: Digital Marketing Agency, Google, Google Analytics, LinkedIn, SEO Agency, Social Media Agency, Social Media Trends

When it comes to social media, contests are a favorite among page managers. Contests generate content, create interest, and provide an incentive for users to keep following your page. Google trumped all social media contests by introducing the Project Glass agenda: a contest awarding winners with their own $1,500 pair of Google Glass. Cue #ifihadglass entries. While most social media users freaked out and hurried to publish submissions, fewer people realized what was really going on: Google was publicly delivering a knockout punch to Facebook. Recently, Facebook unveiled its Graph Search, which truly changed the game in search engines. Although it will still offer competition, Google Glass has raised the bar: the only way to enter the #ifihadglass competition was Twitter and Google+. The statistics aren’t out yet – but it would be a safe bet that there’s a lot of buzz going around about Google+ right now, and there’s certainly been some new users. What does Google+’s recent spike in popularity mean for social media and SEO? For starters, Google+ will become a new, respectable competitor to Facebook. Google Glass is going to change the way people use social media – if they can get used to wearing headgear in real life. However, considering just how interesting the Project Glass campaign is, we’re thinking headgear will be coming into style. We all know that Google is the main focus of SEO. Businesses rely on Google Analytics as a barometer for success. With Google+ becoming more popular, the Google giant...

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### How to Communicate on Social Media

> Effective Communication on Social Media! Unlock the secrets to crafting compelling messages and amplifying your brand's voice.

- Published: 2013-02-21
- Modified: 2023-11-15
- URL: https://premierecreative.com/blog/how-to-communicate-in-social-media/
- Categories: Digital Marketing, Social Media
- Tags: Brand Building, Facebook, Reputation Management, Social Media Agency, Twitter, User Engagement

Most social media management fails to interact with content writers, but there shouldn’t be much of a difference. While social media posts have less room for copy, the content is still searchable and must have relevant keywords in order to assist with search engine optimization. The only exception to this is privacy features allowing users to make their posts unsearchable. The best way to ensure social media content is making the cut is to review it with content writers. Have others read the planned posts, add keywords, and make suggestions.   First, come up with a list of ideas that relate to the company you represent. From there, build on the ideas with content. If the company has a weekly blog, be sure to share that will the social media world. Also, encourage fan participation by asking questions related to your industry. These things will, inevitably, be SEO-friendly while serving the dual purpose of entertaining your online audience. Asking for and responding to comments are some of the strongest posts in social media. Followers and fans want to be a valued part of your online community. When posting new products or services, ask your audience, “What do you think? ” or “How will you use this? ” to encourage participation, or ask your fans to share their favorite recipes, party planning ideas, marketing tips, or other related information. If a fan is interested in your company, they’re often also interested in the industry. Make use of your fans! They can be a great...

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### Using Twitter for SEO

> Discover the Power of Twitter for SEO! Learn how to leverage Twitter's dynamic platform to enhance your SEO strategy!

- Published: 2013-02-18
- Modified: 2023-11-15
- URL: https://premierecreative.com/blog/using-twitter-for-seo/
- Categories: Search Engine Optimization, Social Media
- Tags: Brand Building, Branded Keywords, Hootsuite, Keywords, Online Contests, Social Media Advertising, Social Media Agency, Social Media Campaign, Social Media Trends, Twitter

The first step to using Twitter as an optimization tool is opening an account. While Twitter seems straightforward, having a username and writing a few tweets does not automatically bring a following. In order to maximize Twitter for SEO, you need to generate quality content and interact with other users. Social media is all about networking online. Making sure you are associating your brand with the best influencers is key to spreading content. Twitter assists with SEO in several ways. First, having a Twitter account allows your brand to be exposed to millions of users. Second, having content retweeted creates more links for your company. Third, Twitter interaction establishes trust with your prospective customers and clients. Just as we do with blogs and web site content, using keywords in Twitter statuses can be very helpful when it comes to search engine optimization. Search engines like Google will quickly pick up the added links, and keywords will assist with categorization. When creating a Twitter account, follow influencers who are relevant to your brand. If you specialize in home goods, following people who focus on interior design, kitchen products, and even homemakers can be good choices for influencers. These people can help you connect with followers who are already interested in what your company offers. There are tools, like Twellow, which can help you find influencers. However, sometimes it takes some old fashioned research. Search for well-known brands and companies in your industry, then network with their social media. Creating these connections...

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### Why You Need a Professional Facebook Page Manager

> Experts managing your Facebook page will achieve the maximum results in advertising and connecting with your audience.

- Published: 2013-01-26
- Modified: 2023-11-15
- URL: https://premierecreative.com/blog/why-you-need-a-professional-facebook-page-manager/
- Categories: Digital Marketing, Social Media
- Tags: Click-Thru-Rates (CTR), Facebook, Social Media Advertising, Social Media Agency, Social Media Trends

In our last post, we covered the new Facebook Graph Search, which is quickly revolutionizing the way people search for businesses on the web. Today, we’ll focus on what business owners need to be doing in order to be web-accessible to the modern day Facebook user. Facebook has set up a free system for creating business pages on its social media platform. While it’s tempting to set up your own page and update accordingly, hiring a social media professional to assist you with the task will yield better results. The Graph Search feature is changing the game for businesses. Although, without a Facebook Page, your business may still show up in users’ searches as a “place” (due to check-ins by other users), it’s likely that your business will come in at the bottom of the list. A social media professional will be able to generate and maintain interest in your business, which is one of the primary ranking factors for the Facebook Graph Search. You’ll need a vibrant, growing page to attract users with consistent updates and upbeat, informative posts. Working with a marketing team will give you access to a better campaign and Facebook provides its own analytics so you can easily monitor results. Using someone who has expertise in Facebook and SEO is the ideal situation. Since Facebook Graph Search is ultimately a form of search engine, SEO companies with social media experience will be able to easily adapt to the task of creating an effective, results driven...

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### Facebook Graph Search: The New SEO Frontier

> Facebook Graph Search! Navigate the power of social connections. Learn how to harness data for precise searches and enhanced networking.

- Published: 2013-01-24
- Modified: 2023-11-15
- URL: https://premierecreative.com/blog/facebook-graph-search-the-new-seo-frontier/
- Categories: Digital Marketing, Social Media
- Tags: Data Privacy, Facebook, Social Media Agency, Social Media Trends, User Behavior

Responsible for over 50% of web traffic, sharing on Facebook has redefined the importance of social media. Now, Facebook has introduced its latest addition to the multi-app social network: the Facebook Graph Search. Unlike the current search feature, which allows users to browse people, places, or things, the Facebook Graph Search will allow users to tailor more specific searches. It’s a lot like Bing, Microsoft’s search engine which took social media to new heights by providing searchers with data about their friends preferences (eg: “John Smith liked Aruba”). This isn’t much of a surprise considering Microsoft and Facebook have a partnership. Facebook appears to have taken Microsoft’s technology and enhanced it with the full library of user data. Users will be able to search for people, Pages, apps, places, groups, and suggested searches. Pages have been set as a separate category, which indicates the importance Facebook Pages will have for businesses wanting to appear in search results. After Mark Zuckerberg made the announcement of the beta product, Facebook shared some tips for getting your business to show up in the search results. The way Facebook Graph Search will work is pretty simple. Users can type things like, “taco places my friends like”, “hotels near times square”, or “vacations my friends have taken”, and instead of taking time to Facebook stalk their friends, Graph Search will do the work for users. There’s been a lot of speculation over what this will do to companies like Google, which currently controls the search...

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### Website Layout vs. Content: Which Brings More Traffic?

> Website Layout vs. Content. Discover the key driver for higher engagement and visibility. Choose wisely for optimal results.

- Published: 2013-01-21
- Modified: 2023-11-15
- URL: https://premierecreative.com/blog/website-layout-vs-content-which-brings-more-traffic/
- Categories: Digital Marketing, Search Engine Optimization, Website Design
- Tags: Bounce Rate, Brand Building, Click-Thru-Rates (CTR), Infographics, Organic Website Traffic, Reputation Management, User Engagement, User Experience (UX), Website Design Agency

Google Instant Preview allows users to see a small screenshot of your website before choosing a search engine result. Do users read the tiny text, or look at a visual? If you went with the aesthetics, you’d be correct: people always judge a book by its cover. While generating great, quality content is absolutely essential, if it’s presented in an unappealing, or – let’s just say it – ugly way, users are less likely to visit your page. In the event that they do end up on your website, the bounce rate is much higher for sites that lack visual appeal. How do you create something that is visually interesting and also informative? The trend is toward infographics. Infographics are images, usually vector images, providing information (such as statistics or facts) concisely and attractively.  Sites like Pinterest widely feature infographics because most users see these images as more than information or advertising: they see these online billboards as art. Infographics are a great start in the social media world, but what about your website? Research suggests users prefer minimalistic, clean styles with limited text. It doesn’t matter if a website hosts amazing content, if the layout is busy, loud, text-heavy, or difficult to navigate, people are less likely to read the content. It’s all about packaging your presence. Who is your company? How do you want people to feel about your brand? If you own a spa, your website should reflect a calm, relaxing atmosphere that would be expected during...

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### What You Really End Up Paying for Cheap SEO and Social Media Campaigns

> Unveiling the steep price of bad SEO! Explore the consequences and financial impact. Learn why you need quality SEO now!

- Published: 2013-01-17
- Modified: 2023-11-15
- URL: https://premierecreative.com/blog/what-you-really-end-up-paying-for-cheap-seo-social-media-campaigns/
- Categories: Digital Marketing, Search Engine Optimization, Social Media
- Tags: Brand Building, Reputation Management, SEO Agency, Social Media Agency

In the ever-growing world of web marketing, start-up SEO and social media companies sprout quickly.   For business owners with limited online backgrounds, it’s hard to separate the men from the boys. While it may seem tempting to opt for the least expensive option, real results cannot be achieved through cheap gimmicks or inexperience. Real SEO and social media professionals boast portfolios, case studies, and experience that is results driven. Young companies lacking backgrounds can waste budget and time. The best way to choose the most effective SEO and social media company for your business is to educate yourself on the principles and requirements in these areas. You wouldn’t purchase a home or a used car without an inspection. Although there is no official web marketing inspection service, you’ll be able to do your own detective work. What should you look for in an SEO/Social Media company? Experience A reputable company can provide references and examples of past success. When visiting a SEO/Social Media company’s website, look for portfolios, case studies, and links to current accounts. Reputation In addition to onsite investigation, broaden your search with Google. Type the prospective company’s name into the search engine and see what the results yield. If the information is shady, it’s best to keep the checkbook in your pocket. Google also provides reviews. Check the company’s rating to see what others think of their service. Guarantees No SEO or social media agency can guarantee instantaneous results. Expecting a tremendous boost in traffic after the...

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### How to Manage Your Social Media

> Manage your social media! Proven strategies to stay organized and amplify your online presence with effective management techniques.

- Published: 2013-01-14
- Modified: 2023-11-15
- URL: https://premierecreative.com/blog/how-to-manage-your-social-media/
- Categories: Digital Marketing, Social Media
- Tags: Facebook, Hootsuite, Pinterest, Social Media Agency, Twitter

Establishing a sense of community with social networking seems simple enough: create a page, find fans, and post content. If you really want to drive traffic and maintain interest, you need more than good bones. So what do you need to build a successful online community? An outline and list of great topics Regularly scheduled posts Interactions with fans Perceived success of page 1. Drafting an Outline As with most other business endeavors, crafting a proposal or outline is advantageous for organization. It’s best to include a calendar in this plan; you need to be serious about scheduling and keeping current with updates. Many bloggers develop a list of topics before they begin writing posts. This idea can be carried to other social media as a helpful tool. 2. Routine Posting While what you post is certainly important, when you post is more significant. In order to keep up with the community, you should always plan and schedule posts accordingly. If your business is running a special, it’s important that the campaign works with the marketing team. However, social media communities do not welcome in-your-face advertising; page managers must be savvy and consistently foster the community so that promotions seem like welcome suggestions rather than intrusions. Although it seems overwhelming, managing your online community is really very simple. There are many tools, such as HootSuite, which allow for easy scheduling across multiple social media platforms, like Twitter, Facebook, and Pinterest. Syncing your blog posts with social media updates can be...

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### Social Media: How to Influence the Market

> Master Social Media Influence! Learn strategic tactics to impact the market effectively. Elevate brand reach and engagement today!

- Published: 2012-12-26
- Modified: 2023-11-15
- URL: https://premierecreative.com/blog/social-media-how-to-influence-the-market/
- Categories: Social Media

Unlike traditional print advertising, social media is interactive and successful campaigns rely on established trust. Becoming a valuable part of the online community is not a hard science; social media depends on networking. To get the most out of networking, you’ll want to connect with social media influencers. What’s a social media influencer? A social media influencer is similar to a section editor on a newspaper or magazine staff. Their focus is narrowed to a certain topic (eg: arts and entertainment, opinions, fashion, real estate, etc. ), and their job is to curate the best content from the web. Many influencers follow an industry’s big fish to monitor trends and look for little fish that have potential. How do I attract social media influencers to my page? Twitter and blogospheres are ripe with influencers looking to catch the next trend. Keeping up-to-date with blog posts and following influential people in your industry will attract influencers to your brand.   If you have something unique or on-trend, tweet about it and have your followers retweet your posts. Link your blog and blog posts on Twitter. Make sure social media influencers see that you are keeping up with the latest industry information. What happens when I get social media influencers? As with any acquisition, you must manage influencers. There are tools like HootSuite and Sysomos Heartbeat that allow users to schedule posts and interact with the online community across many social media platforms (Facebook, Twitter, Wordpress, Google+, YouTube, LinkedIn, etc. ). These programs make it...

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### Legal Issues Related to Domain Names and URLs

> Dive into key legal considerations for domain names and URLs. Protect your online presence with expert insights.

- Published: 2012-12-19
- Modified: 2023-11-15
- URL: https://premierecreative.com/blog/legal-issues-related-to-domain-names/
- Categories: Website Design
- Tags: Website Domains

Chances are that by now you probably know what a domain name (a/k/a URL) is. In case you are unfamiliar with the term, a domain name is that familiar, easy to remember Internet address most often associated with a specific web site or web based resource, such as msnbc. com, google. com or premiercreative. com. URL stands for the more technical Internet term, "Uniform Resource Locator" which includes not only a domain name, but also the specific file path for a Internet-based resource such as an image, video or page of text. Domain Names: The Principal Asset of Your Web Site In the hyper-connected, always-on digital word in which we live, domain names have become synonymous with the businesses, products and services that consumers seek. In fact, for most businesses, once learning the business name, many customers and prospects will "look" for your business by entering your business name into their web browser address bar and adding ". com". Therefore, it is not uncommon for a business that is launching a web site or a web-based product or service to start the process by starting with the domain name. However, many business owners lack the time and sometimes the knowledge to obtain the domain name they desire. Often times, when a business lacks the internal staff to build a web presence, it will engage the services of a web developer or web marketing firm to help. Frequently, the outside service provider will consult with the client to identify and obtain a domain name for...

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### How to Engage with Facebook Fans

> Boost Facebook Engagement! Learn proven strategies to connect and captivate your audience. Begin elevating your interactions today.

- Published: 2012-12-11
- Modified: 2023-11-15
- URL: https://premierecreative.com/blog/how-to-engage-with-facebook-fans/
- Categories: Social Media
- Tags: Facebook, Video Marketing

If your business is on Facebook, it’s important to engage with your fans. If your fans don’t interact with you posts, you will eventually drop off their news feeds. When your fans do interact with your posts, it creates a conversation and most likely shows up in their news feeds for their friends to see making your content reach a wider audience outside of just your fans. Here are some tips on how to engage with you Facebook fans: Post Regularly Facebook recommends posting at least once or twice a week. Posting every day might bombard your fans, so stick to every few days. Work out a timeline so you know ahead of time what you’re posting. Make a calendar so you can track holidays, important dates for your business and others things you want to be sure to post about. Keep your blog posts in mind, those make good content and can potentially be conversation-worthy pieces. Keep it Short Don’t write a lengthy post or status update. Short posts (100-250 characters or 2-3 lines of text) get 60% more likes, comments and shares. Ask Questions You know your fans best. What is your audience interested in? Asking questions also makes good conversation. Post Photos and Videos Photos are great to use on Facebook, most people prefer to look at pictures than read text, which is why photos get 120% more engagement than your average post. Videos too, attract more users and engagement than your average text post. Exclusives Users...

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### Why Every Business Should Use Web Video

> Elevate Business Impact with Web Video! Discover why incorporating videos is a game-changer for engaging audiences and boosting growth.

- Published: 2012-12-05
- Modified: 2023-11-15
- URL: https://premierecreative.com/blog/why-every-business-should-use-web-video/
- Categories: Content Marketing
- Tags: Video Marketing, YouTube

Video is very powerful, especially in the internet age. Text is very one dimensional, where video offers much more. Although your writing might show off your personality, video does that while people can see your body language (your smile, your laugh, you’re your eyes). Body language communicates more than any text. Web videos have become an essential part of marketing your business online. Here are a few good reasons why you should be considering video marketing:  YouTube is the second largest search engine with over 800 million unique visitors each month  Videos appear in search engine results so they can help your presence as well as ranking position. Videos off a unique search result, which make them stand out amongst all of the test and url results. Videos keep people on your website longer. It’s more common that people will take a look at your video clip before they start reading the text throughout your website. Your video should be a quick overview of your business, what you offer and why customers or clients should consider using you (maybe consider adding a testimonial). Web videos can help your ranking, especially if optimized accordingly. If your video ranks for certain keywords, it might even have the potential of gaining higher ranking position above competitors. YouTube offers a whole other opportunity than Google does. According to YouTube, over 4 billion hours of video are watched each month on YouTube and 72 hours of video are uploaded to YouTube every minute. That’s a...

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### The Benefits of Guest Blogging

> Learn how guest blogging on other platforms builds credibility, expands your reach, and nurtures valuable connections.

- Published: 2012-11-30
- Modified: 2023-11-15
- URL: https://premierecreative.com/blog/the-benefits-of-guest-blogging/
- Categories: Content Marketing, Search Engine Optimization
- Tags: Blogging, Guest Blogging, Link Building

Guest blogging is a great way to build relationships with other bloggers in your community. There are many positive effects of guest blogging in addition to “getting a link” to your website or blog. Build Relationships Relationship building can happen over time, but will be a great way to enhance your presence, promote your content and share your thoughts with others. Many well-known blogs offer writers an opportunity to guest blog. If you’re able to contribute quality blog posts that are relevant to their audience, you may have a chance of getting “in” on a great thing. There are also communities and website dedicated entirely to guest bloggers where members can look at what others are offering, share thoughts and invite bloggers to write for them on certain topics and more. Joining these types of communities can be very helpful for building relationships. Once you get the hang of being a member, you can develop relationships with bloggers and start contributing regularly. Check out sites like myblogguest. com to get started. Business Opportunities You’d be surprised on the number of industries blogging (then again, if you’re an internet marketing expert, you might not be). Anyone and everyone is blogging these days, and for a good reason! Once you start participating in communities, building relationships and guest blogging, you’ll start establishing yourself in your market. Business opportunities will arise from those reading your posts and also bouncing around guest blogging communities. Whether it’s another blogger looking to connect or a client interested...

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### Social Media Goals to Measure

> Strategic Social Media Goals! Track likes, shares, conversions, and more for data-driven optimization and impactful decision-making

- Published: 2012-11-27
- Modified: 2023-11-15
- URL: https://premierecreative.com/blog/social-media-goals-to-measure/
- Categories: Social Media
- Tags: Brand Building, Google Analytics, Hootsuite

When putting together a social media strategy, it’s important to identify your goals. Without an objective and set goals, it’s very hard to measure and determine the success of your campaign or more importantly the ROI. Depending on the purpose of your campaign (grow website traffic, create awareness, increase sales, etc), there are important goals you should be measuring that will determine the impact of your social media efforts. Building Brand Awareness Most businesses are looking to increase their brand recognition when they dive into social media. It’s important to stay relevant, especially in the digital world. Your online influence is important and when customers are aware of your brand and engage with it on social media websites, it’s very likely they are recommending it to their friends and followers. Klout is a popular website used to calculate online influence. It measures true reach (how many people you influence), amplification (how much you influence people) and your network impact (how influential your audience is). Content Sharing When you post on your social media sites, you are sending information and messages that reach your direct fans and followers. However, when they share your content, your reach is increasing. By sharing your content, now only do they think your information is valuable or interesting, but they are helping you develop new fans and followers. Be sure to keep track of your social media analytics to get an idea of what your fans are interested in and what they are sharing. Website Traffic...

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### Social Media 101: Developing a Strategy

> Create a robust social media strategy. Learn to define your target audience, set clear objectives, and select appropriate platforms.

- Published: 2012-11-21
- Modified: 2023-11-15
- URL: https://premierecreative.com/blog/social-media-101-developing-a-strategy/
- Categories: Social Media

Before jumping into anything, it’s important to come up with a plan, or in the case, a strategy. For businesses, a social media strategy is very important. It’s a confusing world out there, so diving right in might be a little too overwhelming. Before developing a social media strategy, here are some things to think about: Identify Your Objective First and foremost, clarify your purpose. Evaluate who you are, what you’re going to be using social media for, what you want to gain and why you’re doing this. Target Your Audience Who is your target demographic? Are you trying to connect with leaders in your industry, the mommy bloggers in your local area or potential customers that you want to introduce your product to? From there, determine your audience’s needs, wants and challenges. Learn their behaviors: what websites they use the most, when they’re online, etc. Try and uncover anything and everything you can about your audience. This will help you now and in the future. Choose Your Theme What do you want your audience to do? Why are you doing this? Is it for awareness? Are you trying to sell more product? (s) Is it to build loyalty amongst your customers? Review Your Metrics How are you going to measure the success of your strategy? Depending on your objective, audience and theme, this variable could be measures differently. If you’re looking for brand awareness, you want to focus on the growth and engagement amongst your fans and followers. Measure the...

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### Setting Your Web Marketing Goals

> Web Goals! Align with your brand's vision—boost traffic, enhance conversions. Harness planning, data insights for results-driven success.

- Published: 2012-11-19
- Modified: 2023-11-15
- URL: https://premierecreative.com/blog/setting-your-web-marketing-goals/
- Categories: Digital Marketing
- Tags: Google AdWords, Local SEO

Our clients often ask us to evaluate their business, website and set some goals for our SEO efforts and where we want to see ourselves in, say, 6 months. The problems we often face are that without historical data and, we can’t set any realistic goals. As experienced digital marketing experts, we don’t like the make assumptions. There are a lot of things in additional to data to take in consideration when setting goals: Competition Every industry is different. One of the many things you should do before marketing your website is to check out your competition. See what others are doing, who is ranking in top positions that you want to see your website in and what kind of efforts they are putting into their internet marketing. You can tell, by doing additional research who is doing SEO and who is running Google AdWords campaigns. Both SEO and PPC can help internet marketing efforts, so both should be considered if you want to dominate in your marketing (and especially if your competition is running both). Local Reach If you’re a local business, most likely there’s a certain radius that you’re willing to extend efforts to. It’s important to evaluate your custom database to find out where your clients are coming from. This will help identify the areas you should target. Aside from that, if there is a certain area you would like to pull clients from, you can target that as well. Put together a geographical “top target” list...

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### Never Run Out of Social Media Content

> Ensure a constant stream of engaging posts. Learn to repurpose existing content, and curate relevant industry insights.

- Published: 2012-11-15
- Modified: 2023-11-15
- URL: https://premierecreative.com/blog/never-run-out-of-social-media-content/
- Categories: Content Marketing, Social Media
- Tags: Content Calendar, Evergreen Content

Social media is always changing and so are trending topics, but that’s no reason not to build your social media marketing posts into your calendar. That might sound strange given how spontaneous social media is, but it’s important to place your updates to assure you have quality content for your social media channels. Here are a few ways to make sure you never run out of social media content. Build and editorial calendar: Use a software program like Microsoft Excel and build a spreadsheet to represent a calendar. List dates, times, social networks, type of content, source of content and anything else you may need to reference for your posts. Then start filling it in! Where to get the content: There are a ton of sources to get your information from.  Original content: First and probably most important (depending on your business) is to create original content. Use a blog platform to write about topics related to your business, trending topics and even personal opinions. Blogs are a great way to create a voice for yourself or your company. Then use social media to share your posts on, inviting others to comment and give feedback of their own. Use online news sources or even search engines to find out what stories and/or topics are trending. A lot of social media websites also have their own trending topics where you can look for ideas. Websites like Google Trends and Alltop are great sources too. Use trending topics to write blogs about...

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### How to Write Your URL Structure

> From concise slugs to logical categorization, master the principles that lead to well-structured URLs on your website.

- Published: 2012-11-13
- Modified: 2023-11-15
- URL: https://premierecreative.com/blog/how-to-write-your-url-structure/
- Categories: Search Engine Optimization

Utilizing url structure to your advantage can actually help with your search engine optimization. There are quite a few ways to make sure you’re benefiting. One thing to keep in mind is the shorter the url, the better. Best practice shows that a url under 60 characters is best. Sometimes you can go over the 60 character mark without encountering problems, but make sure it’s for a good reason. Using Keywords in Your URL It’s definitely better to have keywords in your url than to not, but keep in mind that this isn’t the place to stuff. Having too many keywords in your url can work against you, just as it would for on-page SEO. Be sure to do your keyword research first and pick the most important (and relevant) keywords for your urls as you go along. If you can, try not to go beyond five words and don’t forget to keep it under 60 characters. The Length of Your URL As mentioned above, the length of your url should be under 60 characters. To cut down on your character count, don’t use abbreviations or really short words. Even though dashes between your words can lengthen your url, it’s important to distinguish between words. Search engines may not be able to interpret a jumble of words, so try to separate keywords with dashes or underscores. Using Directories in Your URL If you have a large website, using directories in your url can be helpful for organizing as well as...

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### Brand Storytelling: Why Words Matter as Much as Design

> Explore the profound impact of effective brand storytelling. Learn how compelling narratives build emotional connections and foster loyalty!

- Published: 2012-11-06
- Modified: 2023-11-15
- URL: https://premierecreative.com/blog/brand-storytelling-why-words-matter-as-much-as-design/
- Categories: Content Marketing
- Tags: Brand Building, Copywriting, Website Usability

Content marketing is as important and as the captivation that’s conjured through the design. This is because stories (and the words that tell them) are the influential key to your audience and enforces their decisions to like you; or not.   Customers cry out for somebody who understands their needs and supports their requirements and they are looking out for keywords and facts all the time. This triggers sales and conversions as your copy heightens their reassurances; you are the business ticks the right boxes.   That is why the brand storytelling can’t be done with visuals alone. Publicizing a marketing campaign requires great visuals communicates and grabs attention, but whilst a great design can demean how creative, innovative and unique your credentials are as a company, the bait lacks a hook.   Within that lure needs to be a great hook, a great conversation, and these words spoken in this sense leverage the deal. Think of it this way; you are planning a trip to Manhattan, but only had pictures of skyscrapers and John Coltrane, but no descriptions of what time to book your trip to the Empire State building, or the places to go for live music written by “Trane”?   What if you were searching for a new necklace but just found visuals for some silverware but there was no flare or descriptions of the features, no product reviews nor testimonials? Words are the mould in which you shape up your sales and your pitch you should let them tell us...

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### How to Optimize Your Title Tags

> The title tag is the strongest SEO tag on a website and holds the most power. The title tag should describe the page with keywords!

- Published: 2012-10-23
- Modified: 2023-11-15
- URL: https://premierecreative.com/blog/how-to-optimize-your-title-tags/
- Categories: Search Engine Optimization
- Tags: Keywords, On-Page SEO, Title Tags

One of the first things SEO experts evaluate on websites is the use of title tags. You can tell whether a website it being optimized or not just by looking at the title tags. The title tag is the strongest SEO tag on a website and holds the most power. The title tag should describe the page in a brief, keyword friendly way. Here are a few things to keep in mind when optimizing your title tags: First word holds the most weight Place your best keywords first. The value of the keywords listed in your title tags decreased as you add more. The first words holds the most value, the second a little less and so on in descending order. One thing not to do in title tags is list a bunch of keywords. No one wants to read a list of words and search engines will penalize you. Title tags Branding Most businesses used to have their brand name appear first in title tags, but that’s no longer the case. Since the biggest keyword value is first, it’s best to move your site brand to the end of your title tag. The only exception would be if your brand is more searched than the product or services your offering. For interior, sub level pages you may want to leave out the branding and put more emphasis on target keywords. It is recommended though, to keep your brand name on the homepage. Use 70 characters...

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### Facebook Timeline for Brands

> Unlock Facebook Timeline Success! Explore essential tips to elevate your brand's impact on Facebook's Timeline.

- Published: 2012-10-16
- Modified: 2023-11-15
- URL: https://premierecreative.com/blog/facebook-timeline-for-brands/
- Categories: Social Media
- Tags: Facebook

Facebook Timeline was introduced and upgraded to brand pages back on March 30, 2012  in an effort to increased engagement. In order to do so, brands had to revamp their brand pages with some photos and information. If you’re just catching up now there are a few things to know and keep in mind about Facebook’s Timeline. Cover Photo Since the new format has also changed the way users engage, one of the most important areas of the fan page is the cover photo. The timeline cover photos displays a 850 x 315 pixel banner across the top of your page. Since the cover photo is what viewers see first, it’s important to create a lasting image for users. There are a few things to keep in mind though when designing your cover photo: Do not display call to actions No references to Facebook (ie “Like this page”) No contact information such as url, email addresses or phone numbers Nothing overly promotional (sale or pricing information, download our pdf, etc) Faces attract more attention Get creative! Page Apps The page apps have been relocated from the left navigation to the right side of the About section (under the cover photo). There are four tiles that can be filled; the first and only permanent one is Photos. In the old format, pages could set a default landing tab that non-fans would see instead of the wall, but this is no longer allowed. Instead the landing page could be created as an...

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### Why Your Website Should Have a Content Management System

> From seamless updates to tailored user experiences, learn why a CMS is essential for managing your online presence.

- Published: 2012-10-09
- Modified: 2023-11-15
- URL: https://premierecreative.com/blog/why-your-website-should-have-a-content-management-system/
- Categories: Website Design
- Tags: Content Management System (CMS)

If you have a website or every thought about creating one, you are probably familiar with what a Content Management System (CMS) is. If you’re not, a CMS is a system that provides you with the ability to update and control your website content. Content management systems are great, especially because knowledge of web programming or HTML isn’t needed. These systems make it easy for anyone to update and edit website information. If you’re website content is always being refreshed, a CMS is a great option. There are other benefits as well: Cost Effective Once your website is build, developed and programmed, the ability to maintain your website with a CMS becomes a breeze. Instead of spending money to have a professional web designer to manager your content or make minor updates, you can do it yourself. Most systems are built for ease of use by anyone, and take a little getting used to but are very simple and easy to navigate through. Built-in SEO Features Many CMS’s have plugins and features built in that will help SEO. In this day and age, having a website isn’t enough to dominate in your market, on the web. There’s no doubt you have online competition and the way to dominate is to use SEO. SEO helps improve visibility on the web and takes a lot of “behind the scenes” knowledge and skills to really get on top. Some CMS’s have options to add CMS plugins to help with SEO. If you don’t...

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### Does Social Media Affect SEO?

> With the growth of social media and the number of social media platforms, it’s hard to think that social media doesn’t have an affect on SEO.

- Published: 2012-10-02
- Modified: 2023-11-15
- URL: https://premierecreative.com/blog/does-social-media-affect-seo/
- Categories: Search Engine Optimization, Social Media

With the growth of social media and the number of social media platforms, it’s hard to think that social media doesn’t have an affect on SEO. Now, with Google’s own Google+, social media is having more and more of an affect on users search results. Google is all about being relevant. The search engines like to stay current and tend to show trending articles and posts. Websites like Twitter and Facebook are constant streams of news and what people are talking about. Google collects all of that social data and brings this relevant, trending content to its search engine, while trying to stay on top of the most applicable information. If you’re searching for something that’s trending on a popular social media network, chances are that is going to appear in your search results. The flip side to social networks affects SEO is that Google, now more than ever, is focused on quality, unique content. SEO is about credibility and reliable content. Without good content, it’s very hard to climb to the top of search results. So, share your quality content on social networks, encourage others to comment on and share your content. This way, there’s chance that others will pick up on it, and you never know it could go viral! Always be a good friend and share content you find valuable and be sure to comment or acknowledge the write or person you found it from. Anyone who spends time on social media knows there is an overwhelming...

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### Search Engine Ranking Authority

> Elevate Your Online Presence! Uncover the keys to achieving higher search engine rankings and establishing authority in your niche.

- Published: 2012-09-25
- Modified: 2023-11-15
- URL: https://premierecreative.com/blog/search-engine-ranking-authority/
- Categories: Search Engine Optimization

Authority and ranking strength go hand in hand. It used to be that the number of backlinks to your website determined your authority. Google used to consider one link as “one vote” – the higher numbers of votes, the higher authority your website had. Now, Ranking authority is much more than just backlinks. Of course, links still matter, but they aren’t the only factor that Google considers in their ranking algorithm. The more links the better, but they have to be relevant, quality links. The recent Penguin update Google launched in April picks up on irrelevant linking patterns on websites. Search engines have become much smarter and can evaluate links to determine the authority of them. Things like blogrolls have lost their effect because Google recognizes that many people have been using them strictly for SEO purposes, building their “votes” or backlinks. Social media has also become an important consideration by Google. Yes, social media is user generated content, but in reality, Google sees social media as a bunch of webpages. The search engines still crawl these sites looking for links and mentions and well as brand recognition. Another factor in determining your ranking authority is the quality of your website. Quality websites have a fast speed, the navigation is easy to use and the content throughout is relevant and of good quality. What also helps your website and brand become visible on Google, is your Google Places business. If you are a local business, this is very helpful. Independent...

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### How to Recover From Google Penguin Update

> Bouncing Back from the Google Penguin Update. Explore effective strategies to recover from the impact of the Google Penguin algorithm update.

- Published: 2012-09-11
- Modified: 2023-11-15
- URL: https://premierecreative.com/blog/how-to-recover-from-google-penguin-update/
- Categories: Search Engine Optimization
- Tags: Black Hat SEO, Google Penguin

The Google Penguin update launched on April 24, 2012 and although it was almost 5 months ago, it doesn't mean sites aren't still feeling the effects of the update. Google Penguin was designed to punish websites and webpage that have been spamming Google to climb to the top of the search engine. The spam we’re talking about is mostly black-hat SEO techniques, such as “keyword stuffing” or “cloaking” which violate Google’s guidelines. If you’ve noticed a drop in your ranking or traffic, it’s very possible that you were affected by Penguin. The good news about being hit by Google Penguin is that you can recover. Here are some things you should do to recover from Penguin: Back Off on Your Website Optimization If you’re big on keyword usage and emphasis throughout your website, you may want to review and make sure you haven’t overused keywords. Also, make sure your inter-page linking structure isn’t overkill. The search engines definitely take note of over-optimized websites. Identify “Bad Areas” of Your Website This is a great opportunity to go through your website and look for ways to improve. Vary the Anchor Text on Your Links Mix it up. If you’re using the same anchor text for backlinks on a variety of sites, change it up. Use the full url in some instances, as Google takes note. Stop Using Low Quality Directories If you have been using low quality link directories, or “easy to add yourself” directories, stop. They aren’t helping. Get Rid of Bad Links Remove...

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### What You Need to Know About Digital Marketing

> Delve into the world of digital marketing and gain a solid foundation. Explore key concepts like SEO, social media, content creation, and PPC.

- Published: 2012-09-04
- Modified: 2023-11-15
- URL: https://premierecreative.com/blog/what-you-need-to-know-about-digital-marketing/
- Categories: Digital Marketing
- Tags: Google Panda, Keywords

Before I even get too far in depth here, the first and foremost fact to know about digital marketing is that it is ever changing. And I don’t mean a slow gradual change, but a constant change that is occurring daily. Google algorithms are continuously altered, sites grow in popularity while others decrease, and previous marketing techniques become antiquated. In the world of changing rules and strategies, here are some pieces of information that are crucial to know for best practice digital marketing. Know what techniques deliver the best response Currently, Internet marketers are more focused on inbound marketing. According to the Hubspot State of Inbound Marketing Report, more than half of marketers increased their inbound marketing budget in 2011. Unlike outbound marketing, inbound marketing such as social media and SEO are also generally more cost efficient and provide more leads. Keep the mentality of your consumers To know how people are using the Internet and what they are using it for is critical to planning your marketing strategy.  Having a strong SEO strategy is necessary if you want to be at the top of organic search results. Along with SEO, having a company blog can increase the chances of being found by consumers. Blogs increase indexed pages, which will give you more leads and web traffic. Have relevant keywords and strong content Both of these are sound techniques for good SEO. Google Panda, for example, is aimed to aid users by sifting through sites and ranking pages with high...

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### 5 Must-Know Tips For Generating Viral Content

> Learn how to create share-worthy content that resonates, engages, and has the potential to go viral. Unlock the secrets now!

- Published: 2012-08-28
- Modified: 2023-11-15
- URL: https://premierecreative.com/blog/5-must-know-tips-for-generating-viral-content/
- Categories: Content Marketing, Search Engine Optimization
- Tags: Infographics, Video Marketing

Going viral on the Internet is a great way to reach a wide audience and generate interest in your products and services. As long as the content that is going viral is highlighting something positive for your business, you can find a great deal of success. (Basically, don’t pull a Domino's Pizza. ) Viral content spreads fast, so you’re reaching a large audience in a very quick amount of time, which generates a great deal of buzz and attention. Viral content can also provide backlinks to the original content, which not only increases traffic, but also improves your SEO. Some companies want to create viral content but are not exactly sure how to do it. Honestly, there’s no real way to determine what content will go viral and what won’t. (Who really thought that meme about cats would end up so popular? ) Though there’s no perfect equation to create viral content, there are a few tactics you can implement that will give you a better chance of going viral. Jump on a Trending Bandwagon Different topics, people and events become a trending topic everyday, and if you want your content to go viral, you should tie in your own content with a trending topic. Your audience will enjoy hearing your take on a certain topic, and you will earn a bigger audience by discussing something that is popular right now. Create an Infographic People can’t seem to get enough of infographics. If you want viral content, do some research, find some...

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### Should You Invest in a QR Code?

> Explore the pros and cons of integrating QR codes into your marketing strategy and determine if they align with your business goals.

- Published: 2012-08-22
- Modified: 2023-11-15
- URL: https://premierecreative.com/blog/should-you-invest-in-a-qr-code/
- Categories: Digital Marketing
- Tags: Mobile Marketing, QR Codes

In a previous post, we touched on the Do’s and Don’ts of QR Codes. Now with these facts in mind, you can decide if investing in a QR code is smart internet marketing move for your business. While it can be an efficient way to promote your company and draw in new customers, it can have a negative to no effect if other factors are missing. Even if it’s done correctly, there are several questions you should ask yourself before you consider using a QR code: 1. Does your website receive a lot of traffic via mobile phones? If you’ve noticed that a decent portion of your web traffic comes from mobile web browsing, then a QR code could be useful for your business. With this fact, you are now aware that most of your customers have Smartphones, so you no longer blindly worrying whether people could even make use of your code in the first place. By using a QR code in an advertisement, people will be able to scan your code to check out your page at their leisure. 2. Is your site user-friendly and mobile-optimized? Knowing that many people are looking at your business’s site on their mobile phones, you must have a web design that is easily viewed via Smartphone. If your site is difficult to maneuver on a mobile phone, then investing on a mobile website should be a bigger priority if you desire to reach out to a mobile audience. 3. What are you...

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### The Importance of Keyword Research in SEO

> Explore how strategic keyword research fuels your website's visibility, boosts rankings, and drives targeted organic traffic.

- Published: 2012-08-16
- Modified: 2023-11-15
- URL: https://premierecreative.com/blog/importance-of-keyword-research-in-seo/
- Categories: Search Engine Optimization
- Tags: Keywords

Not all SEO agencies are the same, but chances are, you already know that. In an every changing industry, it’s important for SEO experts to stay on their toes while abiding by search engine guidelines. Most recently, Google Penguin update detected websites using black hat SEO techniques and bumping them off of first page. There are many different things you can do to make sure your SEO work is effective and more importantly, abiding by Google’s guidelines. Use Free Keyword Tools It’s very true that SEO experts see things differently. As experienced experts in internet marketing, it’s important to think like consumers. Actually, like a number of consumers. It’s definitely shown that not everyone “works” search engines the same. What you may be thinking, your neighbor may not be. Doing research and analytic reports for a wedding venue client of ours shows just that. For example, you may be thinking to search for “wedding venues” and as Google AdWords Keyword Tool shows, there are roughly 1,830,000 global monthly searches for that. However, although it may not be grammatically correct, “weddings venue” is a highly searched term as well, yielding just under 100,000 global monthly searches. You will also see many more related searches that Google suggests based on your keywords. wedding venues As the wedding venue owner, you might not even think to research “weddings venue” because, well, frankly, it doesn’t make sense. Enter, SEO experts. We try to think like consumers. One of the first...

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### The Do's and Don'ts of QR Codes

> Discover the best practices for utilizing QR codes to enhance customer engagement while avoiding common pitfalls. Learn more in our blog!

- Published: 2012-08-14
- Modified: 2023-11-15
- URL: https://premierecreative.com/blog/dos-and-donts-of-qr-codes/
- Categories: Digital Marketing
- Tags: Mobile Marketing, Online Discounts & Deals, QR Codes

By now, many people are familiar with QR codes, even if you’re thinking right now what the heck is that?  If you’ve read a magazine, been shopping, or even eaten cereal in the recent past, you’ve seen the little black and white squiggly square. In short, a QR code is a marketing tool aimed for Smartphone users who can scan the code which will take them to the link you want them to see. If used correctly, a QR code can be beneficial for business, especially if you are already invested in mobile optimization and user-friendly web design. To use a QR code for your business to its utmost potential here is a list of DO’s and DON’Ts to guide your marketing strategy. DO use a QR code for brand awareness If you have a new product or want to promote a certain campaign, a QR code would be an ideal way to connect your audience to a direct link that clearly displays what you want to promote. DON’T send your users to a page that is not user-friendly QR codes are all about efficiency; connecting your code to a link that is either not optimized for mobile web or is slow to download goes against the whole purpose of investing in a QR code in the first place. Also viewers will be less likely to actually wait and see what the page has to offer if it’s unwieldy. DO place your QR code in convenient and easily accessible locations Advertise...

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### SEO Tips to Help Generate Quality Traffic

> Learn proven strategies to attract valuable visitors to your website through optimized content, keywords, and user experience.

- Published: 2012-08-06
- Modified: 2023-11-15
- URL: https://premierecreative.com/blog/seo-tips-to-help-generate-quality-traffic/
- Categories: Search Engine Optimization

SEO or Search Engine Optimization is a collection of techniques used to increase the visibility of a website or webpage in the search engine’s organic search results. Webmasters spend a lot of time researching and analyzing different techniques to crack down the code of SEO. The main objective of practicing SEO is to attract customers to your website via search engines. If your website is ranked higher in search results page, the more visitors you attract and consequently if you have more visitors, you will be ranked in the top three results of the organic search results list. SEO techniques vary from search engine to search engine, albeit it is practiced to get priority in three of the major search engines such as Google, Bing, and Yahoo. All these search engines have their own algorithms with which they rank websites and web pages. Search engines are built on specialized programs called crawlers. The aim of a crawler is to scan and index content relating to the keyword searched, and it is this bot that throws up in the organic search results. For example, Google, one of the top search engines, has its proprietary crawler named as the Googlebot, which scans and indexes content for Google search 24/7. Search engine optimization is also about showcasing your website's purpose and use to your target audience, when this objective is fulfilled your visibility improves organically. Initially webmasters call for search engines to showcase the presence of their websites to target customers. Too much...

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### Mobile Website vs. Mobile App

> Mobile Websites vs. Mobile Apps! Explore the benefits of each option to determine which suits your business goals and user needs.

- Published: 2012-08-02
- Modified: 2023-11-15
- URL: https://premierecreative.com/blog/mobile-website-vs-app/
- Categories: Website Design
- Tags: Mobile Apps, Mobile Design, Mobile Marketing

So business is booming and you decided to take the plunge and join the mobile world (or you read our last blog and had a glorious epiphany- let’s go with that! ). Now you must decide whether you want to design a mobile website or an app. This can be a tough decision since it the most important factors are your budget and your brand, which are of course are yours alone. Nonetheless, here are some facts that can help decide which will be a better match for you. In our last blog, we pointed out that mobile apps have to be installed by viewers in order to be seen, which is a pricey endeavor. Normally, that should be enough for you to go with the mobile website. BUT NOT SO FAST! Fast is actually the key word here... apps are much, much faster than a mobile website. Not only that, apps can be used regardless of where you are while viewing a website requires wireless connection. Also apps are currently more popular to mobile consumers. According to Mashable, users spent 20 or more minutes on mobile sites over apps; today the relationship is reversed. People are spending most of their time on their Smartphone on apps than anything else. Before deciding between app and website think about your consumers. Are most of your customers finding your business via search engines? If so focusing on SEO and web design for mobile devices is a simpler way to increase traffic to mobile web...

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### 5 Reasons Why You Need a Mobile Website

> From a seamless user experience to effective SEO, discover why a mobile website is now crucial for business success.

- Published: 2012-07-31
- Modified: 2023-11-15
- URL: https://premierecreative.com/blog/5-reasons-why-you-need-a-mobile-website/
- Categories: Website Design
- Tags: Mobile Design, Mobile Marketing

Internet marketers are now moving towards the mobile face of the Internet along with SEO and SEM to create brand awareness. By having a website, mobile users can find your page via browser or search engine just like a desktop computer. However if it’s not optimized for mobile users, it can be detrimental to the overall traffic your page receives. A mobile website is a must for any business that wants to further connect with their clients. Unlike a mobile app that needs to be installed, consumers will be able to easily access your site through their portable browser or search engine. For a growing business, a mobile-optimized website will go a long way. Here are some reasons to consider optimizing. You NEED a mobile website if... .   1. If your website has good search engine optimization. Mobile SEO is the new frontier for Internet marketing. When people need something, they are not going to peruse through the first few pages of Google on their iPhone. More than likely, they will pick one of the first listings, and if your business has already invested in keyword optimization and link building, you will have a higher rank on mobile search engines as well. 2. If anyone within 15 feet of you has a Smartphone or a tablet. Look around: everyone has some sort of portable Internet-toting device. When was the last time you saw someone run to their desktop PC to Google something? Probably not since about 2008, right? Mobile Internet is...

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### More Reasons Why Your Business Needs a Blog

> Still not sure about the value of a business blog? Here are four more reasons why your brand NEEDS a website blog.

- Published: 2012-07-27
- Modified: 2023-11-15
- URL: https://premierecreative.com/blog/why-your-business-needs-a-blog/
- Categories: Content Marketing, Search Engine Optimization
- Tags: Blogging, Online Reviews, Search Rank

We touched on a few reasons your business needs a blog in our previous post, but in a nutshell: blogs give your business a voice, they give you an opportunity to share stories and helpful information you wouldn’t provide on your website, they can be used as a tool to guide readers to your website and they are a source for fresh content. For many companies, blogs have become an essential piece of their SEO and social media strategies. Here are some other reasons why your business needs a blog: 1. Blogs help SEO Blogs are a great way to help your SEO strategy. Posts are a helpful way to incorporate keywords to boost your ranking in search results. There are many opportunities to use SEO friendly keywords in your posts and search engines love fresh content. Blogs can also be used to build backlinks to your website (and client websites if relevant). There is much more flexibility with blogs as opposed to website content so you can write some of your blog posts intentionally for backlinks. Be sure that your blog is built on your website or is clearly tied to your website so you can guide readers there. 2. Blogs are a great way to attract new customers Depending on your target audience, you can always tailor your blog posts to fit a particular reader. Potential customers are always looking for interesting information and blogs are a great way to share information about industry topics. 3. Blogs are...

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### 4 Reasons Your Business Needs a Blog

> Explore how a blog enhances your brand, boosts SEO, engages customers, and establishes authority. Get inspired today!

- Published: 2012-07-24
- Modified: 2023-11-15
- URL: https://premierecreative.com/blog/reasons-your-business-needs-a-blog/
- Categories: Content Marketing, Search Engine Optimization
- Tags: Blogging

Blogs are a very powerful tool for businesses. They not only help boost traffic, but they are a great way for business to connect with customers and industry professionals. Businesses have been integrating blogs into their websites more and more recently, not only for another way to communicate with customers but for social media and SEO reasons too. A blog helps build trust while also providing valuable information for customers. If you have a business, you should have a blog. Here’s why: 1. Blogs give your business a voice By establishing a human associate to your blogs, customers feel as if they are talking to a real person. Blogs are where authors can express opinions while still offering valuable information and solutions. Create multiple author profiles for employees that will write blog posts. Give them a brief bio so readers can relate. When readers comment on blog posts, be sure to acknowledge and reply. Customer will feel comfortable that they can express their opinions on your blog and will hopefully return as regular readers. 2. Blogs give businesses an opportunity to share stories and helpful information not provided on the company website A blog is a great place to write about case studies, highlight certain clients, share stories about what’s going on inside the office and other things you wouldn’t include on a website. There are ton of ways to engage readers. Share tips and how tos, even post photos you think your audience would appreciate or enjoy. Announce new...

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### How to Engage on Social Media

> Social media sites are becoming an ideal way for businesses to stay connected with existing customers while promoting themselves to new ones.

- Published: 2012-07-18
- Modified: 2023-11-15
- URL: https://premierecreative.com/blog/how-to-engage-on-social-media/
- Categories: Social Media
- Tags: Facebook, Keywords, Pinterest, Twitter, White Hat SEO

First impressions are important and nowadays that impression is usually founded on social media sites. Social media sites are becoming an ideal way for businesses to stay connected with existing customers while promoting themselves to new ones. But having your company on Facebook, Twitter, or Pinterest requires commitment; it’s incredibly easy to make any of these pages, but in order for them to be beneficial to your business, they need to be solid and authentic. Here are some basic tips for building a strong social media marketing base. Don’t take on more than you can handle Start with one social media site and don’t move on to another until you have a decent wave of followers and have the time to keep your page constantly updated. It’s much better to have one or two strong social media accounts than several weak ones. Have a basic understanding of various social media sites For example, aesthetics are the primary way of engaging people on Pinterest; therefore, use images that will catch people’s attention enough to click on the image to see the blog or article you are promoting. Twitter is all about words: since tweets have a limit of the amount of characters, getting your point across with the least words possible is important. Follow Shakespeare’s advice here: “Brevity is the soul of wit. ” Be social That’s the whole point isn’t it? ! You’re not going to make any friends, followers, etc. if all you do is promote your brand or a new...

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### Using LinkedIn for Business

> Discover how to optimize your LinkedIn presence, build a strong professional network, and leverage its tools for business growth.

- Published: 2012-07-13
- Modified: 2023-11-15
- URL: https://premierecreative.com/blog/using-linkedin-for-business/
- Categories: Social Media
- Tags: LinkedIn

LinkedIn is a great platform to connect with other professionals inside and outside your network.   Be sure to complete your personal profile 100% before exploring additional ways to connect. Having a complete profile will help people recognize you, learn about you and want to connect with you. Connect with people who you have worked with, done business with, work in your industry (that you know) or those with similar interests. It’s best to start with people you know. Building your base with familiar friends and colleagues will give you a good start to your future network. Once you have your first layer of network, start exploring companies that are in your same industry. Find contacts within companies your business is looking to target. Once you have a good “connection” base, start using your account to be “social. ” Update your status a few times a week; include links, questions and updates on projects. Some may be interested in your current projects and want to comment or ask questions. Connect your Twitter and LinkedIn accounts to share your status updates on Twitter as well. You can leverage both networks at the same time. Once you’ve done all this, start exploring groups. There are tons of industry and professional groups on LinkedIn where experts and industry professionals get together for discussions, share ideas, ask questions and more. It’s important to participate in your industry groups where others are sharing. You’ll be surprised what you can learn and who you can connect with. This...

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### Creating a LinkedIn Account

> Learn how to set up a professional profile, network effectively, and unlock opportunities on the world's leading business platform.

- Published: 2012-07-06
- Modified: 2023-11-15
- URL: https://premierecreative.com/blog/creating-a-linkedin-account/
- Categories: Social Media
- Tags: LinkedIn

LinkedIn is a popular social networking website that allows you to build your professional network. Aside from the obvious connecting with other professionals you know, LinkedIn is a build your business by participating in discussions, groups, posting and finding jobs and building new relationships with others in your industry. You can learn to leverage your existing contacts to connect with others outside of your network. The first thing you need to do when joining any social site is to set up a profile. Setting up your LinkedIn profile is quick and easy (and free! ) Be sure to complete your profile 100% by adding your work experience, education and relevant accomplishments and skills. A full profile with increase your visibility and help others find and identify you. Be sure to include a photo with your profile, as people are more likely to connect with you. If someone recognizes your face, that makes it easier to connect also people like to feel like they are connecting with an actual person. Once you have your profile set up, start adding colleagues and other professionals you are currently connected with. Request recommendations from employers, colleagues, friends, partners and clients. Recommendations will help add credibility to your profile and industry. Be sure to add as many links in your profile as possible. Include a link to your company website, blog and other social media profiles. You are allowed to list up to three websites so choose the most important ones. You can also customize your...

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### Branding and Search Retargeting

> Branding & Retargeting! Learn how to craft a compelling brand identity that resonates, then amplify it through precise search retargeting.

- Published: 2012-06-27
- Modified: 2023-11-15
- URL: https://premierecreative.com/blog/branding-and-search-retargeting/
- Categories: Digital Marketing
- Tags: Brand Building

Getting Internet users to visit your website  can be stressful enough even with adequate SEO, PPC and web design. However, people who want to promote their brand to a target audience will have much better results with search retargeting. Search retargeting sifts through internet users and finds those who have searched for your keywords; it then promotes your brand in the form of banner ads to the targeted audience. Search retargeting is a great advertising tool for search marketers as well as brand marketers for it fine-tunes your audience to people actually interested in your services. Through these customized ads, you will build brand awareness while significantly increasing traffic to your site and connecting with potential clients outside of the search engines. Search retargeting offers a social and cognitive perspective on internet marketing. Behavioral marketing enables you to discern how a refined audience is responding to banner ads as well as your website and brand, making it easier for you to make alterations to your creative design or anything else if it has a negative or neutral response. You can also further optimize your campaign by instantly removing any keywords that produce poor results. Search retargeting also allows you to be versatile along with your viewers. Different people may be attracted to your brand for various reasons so it’s important to keep everyone in mind. With search retargeting, you can change or use multiple campaigns in junction to the particular keywords users type, thus customizing your marketing strategies to specific...

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### How to Optimize Your Google+ Local Page

> Discover how to enhance visibility, connect with your audience, and amplify your brand's digital influence through Google+ page optimization.

- Published: 2012-06-20
- Modified: 2023-11-15
- URL: https://premierecreative.com/blog/how-to-optimize-your-google-local-page/
- Categories: Social Media

Search engine users have commitment issues. People want to know what and where the best businesses are without first having to settle with just any dentist, restaurant, salon or anything else people are searching for. So naturally, local searches are taking over Google. In response to this peak in local searches, Google launched Google Places in 2009 as an Internet marketing tool to display small businesses’ basic information. More recently however, Google+ Local has replaced Google Places as the central local search site. According to the Google Official Blog, the most notable changes include the integration of Google+ Local into other products (Search, Map, etc. ) as well as free Zagat reviews. If you are a business owner, chances are you are still currently managing your information through Google My Business until the updates and benefits will most likely begin for that as well. Luckily, web marketing advice for a local listing page is the same regardless of the Google Places/Google+ Local integration. There are some important things to keep in mind when optimizing your listing page, including search engine marketing, web design and simply thinking as a prospective client would. Here are some quick things to know when optimizing your Google+ Local Page: Be concise Less is more; don’t overstuff your keywords or place your listing under countless categories. Keeping your information succinct and make sure all of the information that is asked of you is filled out. This will also help increase your rank in organic search results. Clearly...

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### What is Google Penguin?

> Google announced the update Google Penguin. But what is this new algorithm and how will impact the SEO landscape.

- Published: 2012-06-13
- Modified: 2023-11-15
- URL: https://premierecreative.com/blog/what-is-google-penguin-3/
- Categories: Search Engine Optimization
- Tags: Google Penguin, White Hat SEO

Recently, Google has been repeatedly trying to cut through the iron curtain of web spam that has been clogging the search engines. By developing various algorithm changes (known to us as Panda and Penguin), they are trying to create a better use experience. The first most notable change was Panda in February of this year, which removed deemed “low-quality” web pages and returned “high-quality” ones to the top of organic search page results. Web spammers, sometimes referred to as black-hat SEO, have been known to make their way to the top of search engines by creating spam and “tricking” the search engines. Unlike previous algorithm updates, Panda can impact an entire site’s ranking position, rather than its individual pages. It also puts a site’s date into consideration, lowering the rank of older, un-updated sites. On April 24, 2012, Google announced the update Google Penguin. Like Google Panda, Penguin targets low-quality web pages that are loaded with web spam and duplicate content. In announcing the new update, Google stated that their goal is to create a more user-friendly search while promoting white hat SEO. Indeed, it intends to remove sites that are altered by spam and black-hat SEO from the top of organic search results. This includes sites that are altered by link manipulation and cloaking as well as keyword stuffing and duplicate content. Google can penalize a site that has duplicate content by removing them from any relevant search results. Google is also currently considering a disavow link for web...

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### Ways to Engage on Twitter

> Learn how to harness Twitter's dynamic platform to engage, connect, and leave a lasting impact in the vibrant world of social media.

- Published: 2012-06-07
- Modified: 2023-11-15
- URL: https://premierecreative.com/blog/ways-to-engage-on-twitter/
- Categories: Social Media
- Tags: Twitter

Twitter is a great tool for social media. Although you can only interact in 140 characters or less, there are many ways to network with your friends, customers and people in your industry. A few tips for newcomers: Be sure to set up your profile and add a bio, your photo and a link to your website. These three things will help you from the start, otherwise no one will know who you are. Here are some ways to start engaging: Start by following people you are interested in. Whether it be their blog posts they link to or the helpful industry tips they share. In 140 characters or less, start postings some useful tips or facts of your own. Contributing to the conversation will peak people’s interests and potentially lead to a conversation. Share your content. If you have a blog, Twitter is a great way to share your content. Link to your blog post and share the title or some teaser text to pull in readers. Retweet or reply to others. If you read something interesting on Twitter, acknowledge it. If you click a link that brings you to an interesting article, retweet it to your followers. By being social, you can help others get noticed as well. Answer questions. If others ask a question on Twitter, respond. This is the easiest way to start a conversation. Thank your followers for sharing your content, retweeting you or even answering your questions. There are tons of ways to thank...

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### Using Google+ for Business

> Learn how to leverage Google+ to expand your brand, engage audiences, and boost your online presence. Dive in now!

- Published: 2012-05-31
- Modified: 2023-11-15
- URL: https://premierecreative.com/blog/using-google-for-business/
- Categories: Social Media

Google’s latest social platform, Google+ is buzzing and has been for a while. There are some great ways to get your business involved. Although there are still some questions about how this platform affects your ranking, there’s no way it can hurt your business. Here are some tips to get your started with Google+. Similar to Facebook, in order to create a business page, you have to have a personal profile. Sign up for a personal profile first and be sure to fill out as much information as possible (including your professional background). Once you are comfortable with your profile, you can create a business page. The business page can be accessed through your personal page. Setting up your Google+ page is pretty simple. Be sure to provide as much detailed information as you can, including the history of the business, some background and the services you provide. When you add your address and phone number, Google will automatically link them to the map, making it easier for users to get directions. After setting up your business profile, you’re ready to go public and start engaging. All posts should be public so Google can find them, this will help with your ranking and it’s also a great way for people to find you. Next, start building your circles. Like other social platforms, a large part of building your presence is engaging. Post interesting content, share and comment on other business’ posts and start conversations with others users in your industry...

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### Optimizing Title Tags

> Title tags are one of the most important on-page SEO factors. Follow the best practices for optimizing your website's title tags!

- Published: 2012-05-24
- Modified: 2023-11-15
- URL: https://premierecreative.com/blog/title-tags/
- Categories: Search Engine Optimization
- Tags: On-Page SEO

Title tags are one of the most important on-page SEO factors. This tag is one of the best ways for search engines to identify what your pages are about. Not only is it helpful for search engines, but also it’s helpful to the end user when your page appears in search engine results. There are a few things to remember when updating your on-page SEO title tags: Where to put the code: Within the tag, there should be tags. Both of these should be in the code. There should only be one title tag per page and it should be within the head section of the code Keywords in title tags: Keywords should be arranged in priority order. The value of the keywords used in title tags decreases. For example, the first keyword holds the most power; the second isn’t as valuable and so on and so on. When you start an SEO campaign, it’s likely you did keyword research. Be sure to implement the popular keywords in descending order in your title tags. Note: If your brand isn’t searched for very often, remove it from the title tag. If you think it’s important to have in the title tag, move it to the end. It’s best practice to keep the brand on the homepage in the title tag, but not necessarily for subpages. Keywords tend to be more valuable in title tags for interior pages. Avoid using filler words: Since keywords are important for title tags, wasting...

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### The Facebook IPO

> Unveiling the Facebook IPO! Delve into the historic moment when Facebook went public, reshaping the tech and financial landscapes.

- Published: 2012-05-18
- Modified: 2023-11-15
- URL: https://premierecreative.com/blog/facebook-ipo/
- Categories: Social Media
- Tags: Facebook

Well, it’s here! Today Facebook made its public debut, starting this morning when Mark Zuckerberg rang Nasdaq’s ceremonial opening bell signaling Facebook’s first official day of trading. On Monday, news broke that the initial share pricing would be between $28 and $34 and quickly jumped into the range of $34 and $38. Soon after, Facebook priced its IPO at $38 a share, making Facebook the largest technology IPO ever. Facebook raised $16 billion dollars yesterday when the 421 million shares were priced, valuing the company at $104 billion. Facebook shares were due to start trading a little after 11am this morning and it’s been a while since investors were scrambling this much. It’s unlikely that individual investors will get a piece of this social company at $38 a share as larger institutional investors usually get first dibs on IPOs. Most likely, private investors will be paying a much higher price. Facebook is expected to see a big first day based solely on all of the hype surrounding the IPO. Remember when LinkedIn went public last year, priced at $45 and closed at $94. 23 after hitting a high of $122. 70? Investors are anticipating a similar pop. Others are questioning the company and highly anticipated IPO, drawing references to both Zynga and Groupon, which were both big IPOs and quickly died out. Either way, Facebook is one of the largest social media websites with over 900 million users and no one is going anywhere soon, so Facebook is collaborating more ideas on...

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### How to Optimize Your YouTube Channel

> YouTube is one of the most popular search engines and contains millions and millions of video. Optimize your page for maximum results!

- Published: 2012-05-17
- Modified: 2023-11-15
- URL: https://premierecreative.com/blog/youtube-channel/
- Categories: Social Media
- Tags: Video Marketing, YouTube

We already know the importance of video and the power it has over the internet. Shooting and producing a web video can not only help your traffic, but can be used as a conversation tool for your prospective customers. A video can help users relate more and having a visual aid is much more effective than reading website copy. YouTube is one of the most popular search engines and contains millions and millions of video. According to YouTube, 60 hours of video are uploaded every minute, over 4 billion videos are viewed a day and over 800 million unique visitors visit YouTube each month. That said, it’s easy for your YouTube channel to get lost. Here are a few ways to optimize your YouTube channel: The Video Title Make sure each video you upload has a unique title. The title should include a keyword or two that users would use when searching. The title should also be descriptive enough to tell what the video is about without viewing it. Branding If your video isn’t about your company, don’t include your name. Video Description YouTube allows you to include a description of your video. Here is where including SEO keywords is important. Be sure to be short and sweet (this is primarily for the search engines) because after all, the users are here to watch your video, not read about it. Video Category Be sure to add your video to a relevant category where users can find your video when browsing... .

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### Should You Do SEO and PPC Together?

> Discover how combining organic efforts with paid advertising amplifies visibility and drives results. Learn more in our latest blog!

- Published: 2012-05-03
- Modified: 2023-11-15
- URL: https://premierecreative.com/blog/doing-seo-and-ppc-together/
- Categories: Paid Advertising, Search Engine Optimization
- Tags: Copywriting, Google AdWords, Keywords

Although search engine optimization (SEO) and pay per click advertising (PPC) are two separate strategies, they often work well together. Both SEO and PPC, when approached together, work very well and here’s why: More keyword information to analyze Since both SEO and PPC require keyword research, using a variety of keywords in your strategies can help determine which ones lead to the highest conversion rate. With more data to analyze, this information can help the overall strategy and quicker. PPC copy for organic results Running a PPC campaign can help determine which keywords and copy work best for organic searches as well. From ad results, you can get a good idea of how to write your title tags, meta descriptions and even copy for the organic side. Analytics from organic results for PPC keywords Just like determining from PPC what will work best for organic, you can do just the opposite. By analyzing analytics from organic traffic, you can determine which keywords to use in PPC as well. PPC and SEO can help each other and data collected from both strategies can benefit each other. You can also run tests with PPC by using organic keywords. PPC results are quick and you can usually determine which keywords are working and which aren’t relatively quick. With immediate data to analyze, you can fine tune your organic SEO strategy and even your PPC campaign if need be. Visibility Of course, as you can guess, one of the obvious and greatest benefits of...

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### How Small Businesses Can Keep Up with Big Brands in AdWords

> For small businesses, Google AdWords has been a wonderful way to bring in customers at the perfect moment. Learn more in our latest blog!

- Published: 2012-05-01
- Modified: 2023-11-15
- URL: https://premierecreative.com/blog/how-small-businesses-can-keep-up/
- Categories: Paid Advertising
- Tags: Google AdWords

For plenty of small businesses, Google AdWords has been a wonderful way to bring in customers at the perfect moment: When the customer is trying to find a place to buy what the store is selling. For others, it’s been confusing, time-consuming and unproductive. While two cases are hardly ever alike, one of the biggest problems small businesses face is that AdWords demands constant supervision. To be good, you can’t just spend several hours getting your campaign up and running, you’ve got to monitor your spending every day. AdWords is like a silent auction in which the winning bids are changing at a rapid pace, similar to airfares and the stock market. One day the bid you’ve set to put your ad in position 3 might only be good enough for position 8, and unless you’re really keeping on top of your maximum CPC’s, your number of clicks could drastically fall. Search engine marketing professionals know that you can’t “set and forget” when it comes to choosing your maximum bid, but small business owners don’t always have the time or desire to manage several advertising campaigns on top of running a company.  This, more than keyword choice and ad text, is what leads to the failure of most SMB AdWords campaigns. As we live in a world where advertising agencies typically charge a percentage of your ad spend as a commission, SMBs are usually too small to even get the time of day from an agency. This is where bid...

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### The Difference Between SEO and PPC

> SEO vs. PPC! Explore how to balance these strategies for a comprehensive digital approach that maximizes visibility and conversions.

- Published: 2012-04-26
- Modified: 2023-11-15
- URL: https://premierecreative.com/blog/seo-and-ppc/
- Categories: Paid Advertising, Search Engine Optimization
- Tags: Google AdWords

Although it may seem obvious to some, SEO and PPC can be confusing. If your business is looking to increase its internet presence, these are two great ways to do so. SEO and PPC are very different, but when used together can maximize search engine results. Search engine optimization (SEO) is a process and gets your website to rank in organic search results. Organic results are unpaid and appear in the main section of search engine results. There are many elements that go into SEO including keyword research, updating website copy, building backlinks and more. PPC stands for pay per click and refers to search engine or paid advertising through websites like Google, Yahoo or Bing. With PPC advertising, you pay the search engine (Google) to appear in their search results, either on the top of the search engine or on the right side. This type of advertising is called pay per click because you are in fact paying Google per click. You set up a campaign by choosing certain keywords (usually based on what you’re willing to pay) and when someone clicks your ad, Google charges you that amount. Pay per click advertising is instant. Once you initiate a campaign and start paying Google, you start to appear in search results. SEO on the other hand takes time. Since SEO is a long-term process and takes constant monitoring and building of backlinks, results take longer to appear. Often times even after SEO has been in the swing of things,...

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### Local Search Results vs. Global Search Results

> Local vs. Global Search Results! Navigating the Digital Landscape. Understand the distinction between local and global search outcomes.

- Published: 2012-04-19
- Modified: 2023-11-15
- URL: https://premierecreative.com/blog/optimizing-search-results/
- Categories: Search Engine Optimization
- Tags: Google Panda, Local SEO

A common question raised among our clients is “how do the search engines determine between local search or global search? ” In other words, how do search engines know what you’re looking for? Do they really know the difference between “wedding” and “wedding nj”? If your keyword can be identified as global or local, the next thing search engines will look at is your intent. If your search is localized or can be considered localized, the search engine will deliver local results. If you’re searching “wedding,” the search engine may go either way, delivered local results in the Google local section, but maybe delivering broad websites in organic results. Well, one of the first things search engines look into at is your location. Search engines will identify your location and whether or not your keyword combination has any local intentions. In Google, you can set your location settings accurately or to where you intend on have a “wedding. ” If you set your location settings to a more broad setting (ie: United States) you will get more broad results. Search engines will also crawl data and reference other searches you’ve conducted to try and relate them to your current search. Aside from your search history, search engines will aggregate information and data from other users to try and best pinpoint what your intent is. How frequent is your keyword combination used? Are other users looking for local or global results? How many clicks on Google local were there based on this search combination? ...

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### Press Releases for SEO

> Learn how strategic press releases amplify SEO efforts. Craft compelling stories that captivate audiences while boosting online visibility.

- Published: 2012-04-12
- Modified: 2023-11-15
- URL: https://premierecreative.com/blog/press-releases-for-seo/
- Categories: Search Engine Optimization
- Tags: Press Releases

Although press releases are more often than not associated with public relations, they are also often used as a tool for SEO experts. Many journalists and public professionals will argue that the press release is dead, but that doesn’t necessarily mean they don’t still circulate. For internet marketing and SEO reasons, the press release is very much alive. Press releases are a way to increase exposure for your business, and are usually written based on news developments. The idea and distribution of press releases has shifted over to the internet. There are hundreds of distribution services that offer plans and packages to suit your needs. In terms of SEO, press releases are used to help linking building efforts. There are free and paid distribution services and both offer pros and cons, so be sure to research before you get involved. Once you do some research to find the right distribution service for you, be sure to take advantage of the ways these services can help your link building efforts. Here are just a few ways press releases help SEO: Branding your business online is important and writing press releases can help do just that. If written well, press releases can add credibility to your business. Be sure to include relevant SEO friendly keywords in your press release copy so once the release hits the search engines, they can identify what it’s about. Well written, well distributed press releases can appear high in search engines, especially if you’re distributing through a...

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### Does Social Bookmarking Help SEO?

> Discover the dynamic relationship between social bookmarking and SEO. Learn how bookmarking platforms enhance online visibility!

- Published: 2012-04-02
- Modified: 2023-11-15
- URL: https://premierecreative.com/blog/does-social-bookmarking-help-seo/
- Categories: Search Engine Optimization

Social bookmarking is a way for internet users to organize and manage their bookmarks of online resources. Social bookmarking for SEO companies is not only for organization, but a help with creating backlinks and increasing the visibility of the website across a number of platforms. For SEO, social bookmarking sites are helpful in that every time you add a bookmark to a social bookmarking site, you create a backlink. Backlinks are one of the most important pieces to the SEO puzzle. Over time, by adding and building the number of backlinks to your website, you can help increase its PageRank and ranking in many search engines, especially Google. Websites like Delicious, StumbleUpon and Digg provide users with the option to “vote. ” If your content is of good quality, voters can vote your link up, which can result in a good amount of traffic. Quality traffic to your website is very valuable and for many, can turn into potential leads. If you are using social bookmarking sites, there are a few things to remember: Not all social bookmarking sites are the same. When bookmarking, be sure your bookmarks are public so people looking for information on your specific topic can actually find your link. Some social bookmarking website focus on a specific niche market. For example, the website BizSugar is geared towards small business. Many social bookmarking website have a nofollow, which means the Google robots can’t find the information. That is a downside, but in a more positive light, those...

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### What is Social Bookmarking?

> Master Social Bookmarking. Learn to curate, organize, and share valuable content effectively with the best practices for social bookmarking.

- Published: 2012-03-27
- Modified: 2023-11-15
- URL: https://premierecreative.com/blog/social-bookmarking/
- Categories: Search Engine Optimization

Social bookmarking is a way to share and organize your links. By adding your links to social bookmarking sites, you can save and access your favorite webpages whenever you want to. Most of the popular website, such as Delicious, Digg or Technorati allow you to add tags and descriptions for SEO and to help others find your content. Not only is social bookmarking helpful for SEO, but it can also help generate traffic. People browse social bookmarking sites in search of content and information, if they come across your website, there’s a chance they may click on to your website. These clicks can possibly turn into business leads, depending on what the user is looking for. The links you submit to these social bookmarking website can also increase the number of backlinks and indirectly help increase your PageRank. PageRank is part of Google’s ranking algorithm, by helping determine quality websites. The higher your PageRank, the higher your ranking. In turn, the more traffic and the more people finding your website and business. So how do you get started? First, I suggest starting with one or two websites where you can learn the ropes and submit your content. You easily make an account on StumbleUpon, Digg or any other social bookmarking site and quickly start adding links. What I don’t recommend is submitting every page of your website, one after the other. Most sites aren’t keen on this and users may see it as spam. Instead, submit the valuable content and...

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### Can Pinterest Help SEO?

> Explore how Pinterest can impact SEO. Learn tactics to boost website visibility, leverage keywords, and create pinnable content.

- Published: 2012-03-22
- Modified: 2023-11-15
- URL: https://premierecreative.com/blog/can-pinterest-help-seo/
- Categories: Search Engine Optimization, Social Media
- Tags: Pinterest

If you haven’t heard by now, Pinterest is one of the latest social networking websites drawing attention in the social media world. Because of the visual attraction, users are flocking to the latest social site. Pinterest offers a social bookmarking feel, in the sense that you pin your favorite things, like you would bookmark your favorite urls on sites like Delicious and Digg. Now, SEO specialists are also figuring out the newly popular website and using it to their advantage. Here are some of ways Pinterst can help SEO: Each “Pin” is linked to the original url it came from, unless a user uploaded a photo directly from their computer. These links can help build quality backlinks Right now, do-follow links are found on the pins and can also be put in the description field of pins. Since Pinterest is growing like wild fire, their domain authority is as well, so these links hold some weight. (Many are waiting for the site to convert its do-follow links into no-follow links like other social bookmarking site have done, such as Delicious. ) Including keyword-rich descriptions in your pins will help others determine what your pin is about and hopefully search engines will catch on as well. Including hashtags in your pins will help Pinterest identify your pins and display them in search results. Most don’t think the do-follow links will be around for very long, so taking advantage of the PR8 links while you can, may be in your best interest. Some...

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### What is Pinterest?

> Pinterest, a visual discovery platform, ignites inspiration. Curate and share captivating ideas on DIY, travel, and more!

- Published: 2012-03-15
- Modified: 2023-11-15
- URL: https://premierecreative.com/blog/what-is-pinterest/
- Categories: Social Media
- Tags: Pinterest

One of the fastest growing social sharing websites on the internet right now is Pinterest. Pinterest is a visual pinboard that allows you to share and “pin” your favorite things (similar to Delicious where you can share your favorite links, except Pinterest is images). Have you ever been browsing the internet and came across a fun craft you want to try with your kids this weekend or maybe a gorgeous wedding dress you want to flag for the future or even a valuable social media infographic you want to reference in an upcoming business meeting? Now, you can pin all of those finds to your pinboards, share them with other pinners and keep your pinboard organized for when you want to reference a find at a later date. One of the great things about Pinterest is that you can pin just about anything you want! From recipes to inspiring artwork to home décor ideas to your favorite Twitter strategy articles, all of these things are pin-able. While browsing the internet, you can choose to add an image to your pinboard. Be sure to install the “Pin It” button into your browser toolbar, making it easy to add a pin to your boards at any time. One of feature of Pinterest is the ability to start following other user’s boards that you like. Once you start bouncing around on the site, discovering all the different pins, you can add some friends and follow pinners that you find interesting. You can choose...

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### On-Page SEO Factors

> Elevate your website's visibility with effective on-page SEO. Learn techniques like keyword optimization, and quality content creation.

- Published: 2012-03-03
- Modified: 2023-11-15
- URL: https://premierecreative.com/blog/on-page-seo/
- Categories: Search Engine Optimization
- Tags: On-Page SEO

Basic SEO practice usually starts with on-page SEO factors. When you begin an SEO campaign, there are different pieces of the puzzle you need to “solve” in order to get rolling. Although these important factors aren’t going to boost your ranking in a week, they will sure contribute to Google’s evaluation of your website as well enhancing your website overall. Here are some minor factors to consider when including on-page SEO in your website: 1. Title tags – You’ve most likely done your keyword research before you begin on-page SEO, but if not – now is the time to do it. Your title tags are displayed in two spots: on the top of your webpage, in the title bar of your web browser: And in the headline of most search results in search engines: Title tag optimization These title tags will help users understand what your webpage is about and users are more likely to click on a search results with a defined title tag. Be sure to include those SEO keywords! 2. Meta descriptions – The descriptions go alongside the title tags. Meta descriptions are snippets that describe your webpage and can be found under the title tag and URL in search results. You should include SEO keywords here as well and a call to action at the end. Try to describe your page with about 150 characters (and don’t act too pushy). 3. Headers Tags – H1 header tags should be on every page...

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### How to Read Google Analytics

> Learn to decipher Google Analytics data with our guide. Unlock website insights, track performance, and make informed decisions.

- Published: 2012-02-27
- Modified: 2023-11-15
- URL: https://premierecreative.com/blog/how-to-read-google-analytics/
- Categories: Digital Marketing
- Tags: Google Analytics

Depending on who you are or what type of business you’re running will depend on which metrics concern you in Google Analytics. As an SEO agency, you’re responsible for monitoring analytics for multiple clients. Most times, you will be watching different areas for different clients. There are a few basics that are important for website owners. Most people want to know how their website is being used, by who and what their visitors are looking at.   There are a few different ways to measure those metrics. Google Analytics always gives you a month’s worth of data, so depending on which time frame you want to study, set the data range to that. Below, I set my data to read the month of November.   Google Analytics Under the date range, Google gives you an overview of the important basic metrics you should be concerned about:   Analyzing SEO results Each client is different, so explaining the data can be challenging because there’s no right or wrong answer. Depending on the business or the industry of the business, conversions can be different. Each of the above metrics should be important though. Visits represent the number of times people visited your website. Unique visitors = the number of unique visitors that landed on your website Page views = How many pages were viewed overall by the number of visitors Pages/Visit = How many pages (on average) were viewed per visit Average Time on Site...

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### Internet Marketing Big Picture

> Internet marketing incorporates more than just SEO into the mix. An online marketing campaign should include content, SEO and social media.

- Published: 2012-02-23
- Modified: 2023-11-15
- URL: https://premierecreative.com/blog/internet-marketing-big-picture/
- Categories: Digital Marketing

Internet marketing incorporates more than just SEO into the mix. A successful online marketing campaign should include content marketing, SEO and social media. These three pieces of the puzzle will help build a strong internet presence. Yes, you can slowly focus on one area, but these three work best when they’re used together. Unfortunately (for SEO agencies), Google and other search engines have been getting smarter as the days go on. They know which websites are using SEO and which aren’t. With that said, Google’s algorithm for ranking evaluates more than just whether or not a website is using SEO. Ranking well in search engines may be a great start, but it’s not the only thing that’s going to help your business grow. Ranking well may translate to the user that your website is trusted by the search engines, but many times that’s not enough to convince them you’re what they are looking for. Most SEO agencies will tell you content is king, and it’s true. The more content you have on your website, the more blog posts you have, the more information you can share with users and the more you have to work with in terms of your internet marketing. Content is important across the board: for SEO, for content marketing and for social media. Your website should be filled with relevant, informative content so people don’t have to question whether or not you’re the answer. An even better way to share content is to keep a blog... .

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### Link Building Takes Time

> Expert tips for effective strategies. Boost SEO, drive traffic. Elevate your site with proven link building best practices.

- Published: 2012-02-16
- Modified: 2023-11-15
- URL: https://premierecreative.com/blog/link-building-2/
- Categories: Search Engine Optimization
- Tags: Link Building

Link building is a process that takes time and patience, well quality link building that is. Quality link building is done manually and there aren’t any shortcuts. SEO companies with knowledge of the different search engine strategies know that submitting your website to a number of internet directories isn’t going to cut it. Like building takes time, which means it’s a long-term project. Most SEO companies require their clients to sign 12-month campaigns because SEO takes time, and the link building process does as well. Quality links are important. Submitting your website URL to a handful of directories isn’t going to build your backlinks. Most likely those directories are junk and you won’t gain anything from them. Instead of using those meaningless directories, seek out relevant websites that you can work with. Depending on your client’s industry or focus, you can reach out to certain websites and businesses and discuss opportunities with one another. Yes, this is going to take time, but the value you can potentially get out of relevant relationships is work that extra quality link. Building relationships with these websites will benefit you in the long run. Link building is an important piece of the SEO puzzle and requires patience. Don’t waste time submitting a simple URL to directories. (Usually, if all you’re required to submit is a URL, chances are that site isn’t going to help you). Building quality links in addition to other off-page SEO tactics will help search engines see the efforts and boost...

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### Social Media Marketing Results

> Measuring Social Media Success! Learn to analyze metrics, gauge impact, and refine strategies for optimal outcomes.

- Published: 2012-02-07
- Modified: 2023-11-15
- URL: https://premierecreative.com/blog/social-media-marketing-results/
- Categories: Social Media

Search engines are constantly changing and updating. Just research Google Panda and you’ll find out all about Google’s updates to its algorithm. Unfortunately, there’s no controlling Google, but there are ways to help your website prepare for these types of changes. For SEO, content is king. Search engines like content, especially keyword-rich content. Your webpages throughout your website should incorporate relevant keywords into the copy; this will help your ranking in search engines. Now, with social media’s popularity, search engines have started using social signals, such as Facebook Likes, Tweets and +1s in their search results. Social media has changed the game since they produce such a large amount of information. Content is pouring out of LinkedIn, Twitter and Facebook, among others. Search engines look at social media sites for guidance and use them as part of their algorithms for search results. If your content is shared by a significant number of people, chances are that there must be something interesting about it. That said, Google will consider it when ranking its results for relevant searches. https://youtu. be/iReY3W9ZkLU Google and Bing now consider shared content when responding to searches. Tweets, Facebook Likes and other social media shared content appears in organic search when relevant. This all circles back to SEO experts and their concern over quality, keyword rich content. If you develop unique quality content (whether for a website, blog or other place on the internet), that’s a great starting point. Participating in social media is the next step. Sharing your...

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### Interpreting Google's Updated Privacy Policy

> As of March 1, 2012, Google will be replacing its 60+ privacy policies with a new version. Here is what you need to know about the change!

- Published: 2012-02-01
- Modified: 2023-11-15
- URL: https://premierecreative.com/blog/interpreting-googles-updated-privacy-policy/
- Categories: Social Media

As of March 1, 2012, Google will be replacing its 60+ privacy policies with one. In an effort to try and simplify terms for users to better understand, all the Google services’ policies will be combined into one. Google’s new, shorter privacy policy will allow them to share users data across their applications (YouTube, Gmail, etc). Google users are still able to control their personal information, can edit ad preferences and can also control whom their information is shared with. Google has been collecting user data for some time now, that aspect isn’t new. When you sign up for a Google account, Google asks for personal information, such as your name, email address and phone number. From there, they give you an option for whether or not to create a public profile and upload a photo of yourself. Some other information Google will collect is: Device information: what device you’re using, which operating system and what mobile network Log information: Search queries, phone numbers, phone calls, internet protocol addresses, system activity, which browser you’re using and more Location information Unique application numbers Local storage Cookies What Google is trying to do is treat a single user as a single user across all of their products, in the hopes of creating a “more intuitive Google experience. ” In other words, Google would like to sell more targeted ads. By collecting your search data and YouTube views, Google can display more relevant ads to you in your Gmail or Google searches. Have you...

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### Social Media and Branding

> Explore how Social Media boosts branding. Learn to craft a solid identity, connect with your audience, and amplify awareness effectively.

- Published: 2012-01-30
- Modified: 2023-11-15
- URL: https://premierecreative.com/blog/social-media-branding/
- Categories: Social Media
- Tags: Brand Building

Since social media now has such a strong presence on the internet, search engines have been including and incorporating them into search results. Google, as well as other search engines, now pull data feeds from social media sites such as Facebook and Twitter. For SEO experts, traffic is important and since social sharing yield website visits, social media sites can’t be ignored. Social media can fall into any type of marketing campaign, including SEO. It’s an important strategy to build into an SEO campaign, but social media is much more than helping your business appear in search results. Social media is all about engagement and interaction. Aside from appearing in search results, social media can help your brand become more recognized. By engaging with customers, employees and others you can build your audience and in turn, your brand. What’s important to remember about social media and SEO though is it’s more than just automatic status updates. Keywords are important and so is interaction. If you have experience with SEO and social media, it’s very beneficial for your business to work these together. https://youtu. be/3SuNx0UrnEo Social media and SEO can lead to online success and better ranking in search engines. Building a social presence on the web is important, but not without proper website optimization first. If your company is participating in social media (Twitter and Facebook), it’s important to make sure your website is search engine friendly and optimized. Since social media will help your website gain rank in search engines,...

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### Social Media Marketing Basics

> Elevate your digital presence with expert insights into Social Media Marketing basics. Start winning on social media today!

- Published: 2012-01-26
- Modified: 2023-11-15
- URL: https://premierecreative.com/blog/smm/
- Categories: Social Media

Social media has become an important aspect of marketing, public relations and SEO campaigns over the past few years. With the growing integration of marketing and SEO, it’s important to optimize your website (and brand) by influencing Google and other search engines in as many ways possible. Social media sites such as Twitter and Facebook now hold high credibility in search engine results. By sharing your website and blog content on your social media feeds, you are adding to additional “backlinks” to your content, but it doesn’t end there. The whole idea behind social media is to interact with clients, friends, customers and other experts in your industry by being social.   The more “shares” and interaction around your content triggers the search engines to look at your social media feeds and eventually your website, giving it higher rank. There’s a lot more behind social media than just sharing content on Facebook and Twitter. Interacting and joining conversation is a large part of social media, but in terms of helping your website and business rank in search engines, combining SEO and social media can be very beneficial for you. Here are a few SEO tips to keep in mind when posting to social media feeds and networking with others. 1. Conduct keyword research: One of the first things SEO experts do is keyword research. Based on your type of business and the top areas you want to target, you can build a quality list of keyword combinations to use in your...

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### What are SOPA and PIPA?

> SOPA and PIPA: Understand these controversial bills affecting internet freedom. Learn their impact on online innovation and expression.

- Published: 2012-01-18
- Modified: 2023-11-15
- URL: https://premierecreative.com/blog/what-are-sopa-and-pipa/
- Categories: Digital Marketing

If you’ve never heard of SOPA before, you probably did today after trying to access one of your daily go-to websites, just as Wikipedia or even Google’s homepage. These websites, as well as many others have come together and blacked out their websites for 24 hours in protest to SOPA and PIPA. The Stop Online Piracy Act (SOPA) and the Protect IP Act (PIPA) are getting negative attention across the internet, today. So what are SOPA and PIPA?   Right now, federal law enforcement has the ability to shut down any US-based website that offers pirated content. What they can’t do, is shut down any foreign sites, like well-known torrent site, Pirate Bay. If these new bills pass, U. S. Internet providers will be able to block access for foreign pirated sites as well as any funds, advertising or partnered sites. The overall purpose of the two bills is to make it harder for websites (including foreign websites) to sell or distribute pirated movies, music and other media content. What does that mean for the internet? For a simple explanation: The passing of these bills will give copyright holders (WB, Paramount, Sony, etc) new ways to fight and punish websites for hosting and distributing pirated content. Because so many website rely on user-uploaded content (Google, Facebook, Twitter, Wikipedia), they unknowingly host and link to pirated content, which is part of the reason Wikipedia, Reddit and Wordpress and protesting today. Websites will be able to be censored and Google’s search results will dramatically...

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### Black Hat SEO vs. White Hat SEO

> White Hat vs. Black Hat SEO! Discover the contrast between long-term, ethical SEO techniques and risky shortcuts.

- Published: 2012-01-14
- Modified: 2023-11-15
- URL: https://premierecreative.com/blog/white-hat-seo/
- Categories: Search Engine Optimization
- Tags: Black Hat SEO, White Hat SEO

White Hat SEO is what is considered legal and acceptable techniques to reach your search engine optimization goals. Black Hat SEO involves deploying illegal or unethical tricks to cut corners and increase your site’s ranking on search engine results pages. Let's explore both SEO approaches a bit further. What is Black Hat SEO? Examples of black hat SEO are link buying, keyword stuffing, and invisible text, to name a few. Link buying is exactly what it sounds like. Buying backlinks to your site so that you can increase your search engine ranking is unethical The field of web marketing keeps evolving, and as search engines continue to improve on their algorithms to better meet the search needs of their users, the definition of what is white hat SEO and black hat SEO continues to change as well. When you’re debating between several different SEO companies, one thing you should definitely consider is which ones use white hat SEO and which ones employ black hat SEO. As you might already know, Google routinely scouts our websites that use illegal SEO practices and punishes them for their deceptive content marketing. Companies that use black hat SEO might try to convince you that their under-the-table techniques will guarantee you the results without getting caught by Google, Bing, etc. The reality is that there is no way that they can guarantee that your company won’t get caught and punished for its unethical practices. The fact is that the decision to use black hat SEO...

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### Why Link Building is Important

> Explore the Vital Role of Link Building. Learn how quality backlinks elevate rankings, authority, and online visibility.

- Published: 2012-01-13
- Modified: 2023-11-15
- URL: https://premierecreative.com/blog/link-building/
- Categories: Search Engine Optimization
- Tags: Link Building

Last time we talked about how fresh content can help you out in your search engine marketing goals. As you probably already know, link-building is crucial for SEO. Because links are such a critical component of web marketing, we’ll spend the rest of this blog discussing the various types of link building strategies that can boost your rank in search engine results pages. Natural link-building growth Some people, in an effort to rush/optimize their content marketing progress, will schedule a specific time each day to create a certain number of links, or they might block out one week each month to cram in lots of backlinks. Although it is definitely a good idea to schedule specific blocks of time to focus on your web marketing goals, you should avoid creating the same number of backlinks at the same time every day, week, or month. Backlinks that are created at the same time every day might look artificial to search engines. In addition, when lots of links are built in a short period of time, that also looks suspicious. The lesson? Spread out your backlinks so that it looks more natural. Diverse backlinks Similar to how you want to vary the number of links you build each day, you should try to vary where your backlinks come from. Instead of just submitting your site to an online directory, branch out and build backlinks through social media, guest blogs, etc. Having backlinks from different sources will improve your search engine marketing more...

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### Internet Marketing Tips That Have Stood the Test of Time

> Time-Tested Marketing tips! Explore enduring strategies for online success. Uncover proven tactics to enhance visibility and engagement.

- Published: 2012-01-06
- Modified: 2023-11-15
- URL: https://premierecreative.com/blog/internet-marketing-tips-that-have-stood-the-test-of-time/
- Categories: Digital Marketing

Some SEO techniques work for a few months or years before they become antiquated by revised search engine algorithms (link farms, anyone? ). However, there are a handful of tips that worked in the past and will most likely continue working in the future. Read on for internet marketing tips that have stood the test of time. Fresh Content With today’s technologically savvy generation, many companies feel the need to use social media to keep up and maintain the interest of their current and prospective clients. And given that platforms like Twitter, Facebook fan pages, and blogging sites are generally free, most businesses (old and new) tend to view social media as a low-risk investment. However, once you decide you want to have a blog or Twitter, you absolutely MUST update them frequently. Even though Twitter and Wordpress may be free, you still have to spend time writing new content on a regular basis, or at least you’ll have to pay an employee to do the updates for you. Just having a Twitter, Facebook fan page, and blog isn’t enough to increase your ranking in the search engine results page. Here is a good example that better explains the often over-simplified benefits of social media on web marketing: A company blog ranks relatively high in a SERP. However, one day, the owner finds that his traffic has suddenly dropped significantly. The culprit? His popular blog had not been updated for more than five months. However, once he makes a new blog...

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### Email Marketing Rules

> Master proven email marketing rules for effective campaigns. Learn strategies to engage, convert, and build customer relationships!

- Published: 2011-12-27
- Modified: 2023-11-15
- URL: https://premierecreative.com/blog/email-marketing-rules/
- Categories: Digital Marketing, Email Marketing
- Tags: Audience Targeting, Customer Loyalty, Email Automations, Email Marketing Agency, Email Segmentation, Email Subject Lines, Return on Investment (ROI)

Designing email newsletter marketing campaigns can be difficult. Coming up with content, promotions, subject lines and enticing copy can be time consuming, but email direct marketing can ensure your business stays on the radar of both your customers and potential customers. The CAN-SPAM Act gives guidelines for collecting email addresses legally as well as sending email newsletters appropriately. Email marketing allows you to be creative, but that doesn’t necessarily mean that you should. In terms of your content, follow these simple rules so your email doesn’t end up in the trash. 1. Sender address: Don’t send newsletter emails from an unfamiliar address. Most consumers will look right at the From line before the Subject line to determine whether they know the person and if they should open the email. Clearly identify yourself or your company in a way that’s familiar to your consumers. 2. Subject lines: The Subject line is a very important piece of the puzzle. Email marketing should include enticing copy. Use exciting headlines and give your audience a reason to open the email newsletter. Something simple like “October Newsletter” won’t draw much attention. 3. Organized layout: Hopefully when you follow the first two rules, your audience will open the email newsletter. Okay, you’ve caught their attention, now don’t lose it with a cluttered layout. Make sure to organize content symmetrically and break up articles with empty space or images. Group related content together and don’t confuse your reader. 4. Punctuation: Don’t excessively use punctuation in your email newsletter...

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### Following the Rules of the CAN-SPAM Act

> Ensure compliance with strict CAN-SPAM rules. Learn how to avoid penalties and build successful email campaigns.

- Published: 2011-12-22
- Modified: 2023-11-15
- URL: https://premierecreative.com/blog/following-the-rules-of-the-can-spam-act/
- Categories: Digital Marketing, Email Marketing
- Tags: Audience Targeting, Customer Loyalty, Email Automations, Email Marketing Agency, Email Segmentation, Email Subject Lines, Return on Investment (ROI)

Marketing with email can be very helpful for your business. Whether you’re a local or national business, newsletter email can be a great way to communicate with your current customers as well as bring new ones in. Like marketing guidelines for print, marketing with email draws many guidelines as well. Spam has become such a problem in email that the United States enacted the CAN-SPAM Act of 2003 to help prosecute spammer. Marketing emails and newsletter email can sometimes fall into spam and junk folders, so be sure to follow the rules of email. CAN-SPAM or Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003 makes certain email marketing practices illegal. There are different areas of this act that you should understand before initiating an email marketing campaign. The CAN-SPAM Act doesn’t apply to transactional or relationship messages, strictly commercial electronic mail messages. A commercial email contains some sort of email marketing or advertisement. It can be a promotion or content from a business site. A transactional or relationship email is anything that doesn’t fall into commercial email: back and forth with a client, an online purchase, etc. Many email software programs, such as Constant Contact are seen as trusted sources and therefore don’t appear as spam. If your business has a large number of emails to blast an email newsletter out to, it’s wise to consider a program like this. If you’re looking to pursue some sort of acquisition marketing, there are also guidelines to collecting email...

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### Make Sure Your Emails Get Delivered

> Maximize email delivery rates. Discover proven strategies to ensure your emails reach the inbox and avoid being lost in spam folders!

- Published: 2011-12-19
- Modified: 2023-11-15
- URL: https://premierecreative.com/blog/make-sure-your-emails-get-delivered/
- Categories: Digital Marketing, Email Marketing
- Tags: Audience Targeting, Customer Loyalty, Email Automations, Email Marketing Agency, Email Segmentation, Email Subject Lines, Return on Investment (ROI)

Unfortunately, everyone that uses email encounters spam. Email consumers receive so much spam that they have become hesitant about opening any messages where they don’t recognize the sender. This may become challenging for anyone looking to issue out email newsletters. Email newsletters are a great way to communicate with your customers and even employees. Delivery newsletter emails may be difficult though if you’re working with a large database. Deliverability refers to the obstacles and issues that need to be overcome in order for your email to reach your inbox. Things like wrong email addresses, spam filters and blockers and email server issues can all affect the successful delivery of email messages. When constructing an email marketing campaign, especially one that involves an email newsletter, be sure to do you research about spam first. Authoritative benchmarks for determining spam are:  legal standards, professional standards and consumer preferences. Most consumers expect email newsletters or other marketing emails to come through trusted sources. Email newsletters should follow the appropriate standards so they don’t end up in spam boxes. Be sure to keep your email newsletters legally compliant. You don’t want them to end up in the spam/junk folder and you don’t want your customers to see your emails coming from unprotected and untrusted sources. This causes a lot of unsubscribers.

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### Google Analytics "Not Provided" Keyword

> The mystery of 'Not Provided' keywords in Google Analytics. Learn how to adapt your SEO strategy and gain insights despite hidden data.

- Published: 2011-12-12
- Modified: 2023-11-15
- URL: https://premierecreative.com/blog/google-not-provided-keyword/
- Categories: Content Marketing, Digital Marketing, Search Engine Optimization
- Tags: Google Analytics, Google Panda, Google Search Console, Keywords, Organic Keywords, Organic Website Traffic, SEO Agency

Back in October, Google announced that their SSL Search protection is going help protect their users when using Google search.   Google users who are signed into their Google accounts will have more of a protected, customized search experience because Google is “protecting” their search data. What does this mean? Websites that receive clicks through Google search will no longer receive detailed keyword information about each individual search query. Instead, “not provided” will appear in the “Entrance Keywords” section of Google Analytics. Google stopped sharing the organic keywords used to search when Google users are logged in. Google Analytics will still recognize the search as organic, but will no longer display the keyword terms that were used to search with to reach your website. How is this affecting SEO? Google was quick to note that this change will only affect a “small minority” of traffic, but SEO experts have seeing dramatic spikes in their “not provided” results. Google’s prediction was that around 10% or less or searches would be affected, but many are seeing percentages much higher than that. Google Analytics is still measuring traffic and most data is still available.   Conversion rates, segmentations and other detailed analytics information is also still available. The token “not provided” will help identify the organic traffic coming from signed in Google users. For many who do conversion rates down through the keyword data, they may be affected more than those analyzing general data. Webmasters are still able to use Google Webmaster Tools to view the top...

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### Local Mobile Search

> Dominate local mobile search. Drive more traffic to your business with effective strategies for mobile-friendly local SEO.

- Published: 2011-12-10
- Modified: 2023-11-15
- URL: https://premierecreative.com/blog/local-mobile-search/
- Categories: Digital Marketing, Search Engine Optimization
- Tags: Keywords, Local SEO, Mobile Marketing, PageRank, Search Rank, SEO Agency

We’ll wrap up our discussion on mobile SEO by going into finer detail about how exactly mobile SEO is changing the landscape of web marketing. With desktop sites, scale plays a major role in page ranking and search relevance. However, with mobile sites, this is no longer the case. More importance is given to proximity of location or vertical business/product/service category suitability. That is, no longer do big brand names/chain stores have an automatic advantage in results pages. For example, in terms of mobile queries, Sally’s Organic Groceries Shop now has just as much of a chance in a local search results page as does Whole Foods. Local mobile search opens more doors for businesses of all shapes and sizes, so if you are just starting out and want to get noticed, you’ll definitely want to optimize your mobile site so that you can start taking advantage of the perks local searches can grant to smaller businesses. In addition, another helpful content marketing suggestion for mobile devices/smartphones is to submit your site to places that are responsible for a lot of mobile traffic (such as the most relevant directories). One of the best SEO tips for mobile devices is to make sure that your site is easily accessible and clear. It is imperative that your site be crawlable at the code level. Did you use the correct robots. text file instructions? Are you using Flash? Are all of the pages you want indexed stored in the public domain? These are things...

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### Optimizing Mobile Websites

> Unlock mobile success with website optimization. Boost speed, responsiveness, and user experience. Reach audiences seamlessly on all devices.

- Published: 2011-12-06
- Modified: 2023-11-15
- URL: https://premierecreative.com/blog/optimizing-mobile-websites/
- Categories: Digital Marketing, Search Engine Optimization
- Tags: Digital Marketing Agency, Mobile Design, Mobile Marketing, SEO Agency

Welcome back to our series on web marketing for mobile phones/smartphones. Today, we’ll discuss more ways to optimize your mobile site. As mentioned in our previous post, it takes a mobile user longer to enter the same number of keywords as a desktop user. For this reason, mobile queries are often much shorter, and search engines like Google try to compensate for this brevity by providing predictive phrase/query suggestions, which from an SEO standpoint, would be great in helping to determine what keywords your business should try to rank for. An important aspect of mobile SEO is location. In order to enhance the user experience, mobile search engines present results in a different manner than desktop search engines. As mentioned before, mobile users often tend to be on the go, and their needs tend to not only be location/task specific but also immediate. As a comparison, you would not be able to do a comprehensive research report on a mobile phone the way you would on a desktop. The experiences are completely different. To get the most out of mobile SEO, you need to gain a better understanding of how the mobile experience differs from the desktop experience. Search engines like Google tailor to the immediate needs of mobile users by modifying the presentation of the results page. For example, suppose you’re walking around looking for a place to grab a quick bite to eat. You type in “diner somerset, nj” on your mobile phone (with the search engine predicting/completing...

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### SEO for Mobile Phones

> Supercharge mobile SEO for top rankings. Optimize your site for mobile devices to enhance user experience and visibility in search results.

- Published: 2011-12-02
- Modified: 2023-11-15
- URL: https://premierecreative.com/blog/seo-for-mobile-phones/
- Categories: Digital Marketing, Search Engine Optimization
- Tags: Mobile Marketing, SEO Agency, User Behavior

Last time we talked about how companies should incorporate mobile SEO into their game plan.   Now, you could pay to have mobile ads. However, the focus of this series will be on content marketing and organic search (in other words, what you can do without paying for advertisements). You’ve probably heard the term “mobile friendly site” before. Unfortunately, some people assume that making a site mobile friendly is the same thing as mobile SEO. In reality, the two are different and not interchangeable. The first step in mobile SEO is to decide whether or not you need a dedicated mobile site or a mobile friendly version of your current site. Although the number of smartphone users is rapidly increasing, there is still a very large mass of people who still use the traditional mobile phone. If you know that you have a lot of customers that still use traditional mobile phones, then you are better off with a dedicated mobile site. Smartphones, on the other hand, are able to view web pages much like they appear on desktop browsers (just on a smaller screen). Similar to SEO for desktops, SEO for mobile phones also begins with keyword research. However, with mobile keyword research, it is important to remember that mobile search queries are often shorter than desktop queries. Whereas desktop queries tend to be more descriptive, mobile queries are shorter. The reason for this is not simply due to the inconvenience of typing a long search query on a tiny...

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### Smart Phone Marketing

> Unlock growth through smartphone marketing. Explore strategies to reach and engage your audience effectively on mobile devices.

- Published: 2011-11-29
- Modified: 2023-11-15
- URL: https://premierecreative.com/blog/smart-phone-marketing/
- Categories: Digital Marketing

When people think about search engine optimization and search engine marketing, they usually think about how to optimize their website as it would appear on a person’s computer screen. However, the beauty/challenge of internet marketing is that the field is constantly changing and evolving to adapt to new technological advancements and/or consumer behaviors. For instance, it is impossible to ignore the rise of the smartphone. Just think about how many people you see on the bus or inside a store with their eyes glued to their iPhone, Android, or Blackberry. The rise of the smartphone means that it is no longer enough for SEOs to optimize their websites as viewed by computers—they also need to optimize their mobile websites. Google recently published a study called “The Mobile Movement: Understanding Smartphone Users” that stated that 77% of smartphone users use their phones to visit search engine websites, with nine out of ten of these mobile searches resulting in an action (such as purchasing or contacting the business). Practically all smartphone users use their mobile devices to look up local information, with 88% of them taking action within a day (which suggests that these searches are indicative of immediate needs). With mobile searches playing such an influential role in consumer behavior, it is wise/beneficial for a business to optimize its mobile site. However, shockingly, only 4. 8% retailers have a mobile site. It is apparent that many businesses are completely missing out on this juicy market. Due to the high number of mobile...

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### Picking an SEO-friendly Web Designer

> Choose the right web designer for SEO success. Our guide helps you find an expert who combines stunning design with SEO strategies.

- Published: 2011-11-23
- Modified: 2023-11-15
- URL: https://premierecreative.com/blog/seo-friendly-web-designer/
- Categories: Website Design

SEO and web design aren’t always implemented together, but the most successful internet presence are results of SEO web design. SEO (search engine optimization) is the idea of enhancing a website (with keywords, content, important on-page tactics and more) to rank highly in search engines. Web design, overall, is creating an online presence with a website. But it doesn’t stop there. When companies use separate web designers and SEO companies, it’s common to see redundancies and repetition in the work, which ultimately costs more to the company. A better approach to SEO and web design is to find a company that is experienced in both services. Both SEO and web design take time and effort. Web design should be created with SEO in mind and SEO should be implemented around the web design, they go hand in hand. A web designer may be focused primarily on the website architecture, sitemap and photograph placement on your website, strictly layout and creative features. Without SEO in mind, eventually a company will have to backtrack and edit specific design features to incorporate SEO. Someone who builds a creative website with SEO features can help your website become optimized in search results. For example, things like title tags, content and calls to action should all be SEO friendly and a website designer isn’t concerned about these things. It’s important and beneficial to your company to consider SEO and web design as one. A company that offers both services will show you excellent results (and...

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### Hit By Google Panda 2.5 Update?

> Navigate the aftermath of Google Panda 2.5 update. Learn how to recover and thrive in the evolving landscape of SEO and website rankings.

- Published: 2011-11-21
- Modified: 2023-11-15
- URL: https://premierecreative.com/blog/hit-by-google-panda-2-5-update/
- Categories: Search Engine Optimization
- Tags: Google Panda

Google Panda 2. 5 update made its way through their web universe this past October.   Google Panda is known as Google’s algorithm for determining which website to rank in the top of search engines based on specific searches. This particular update left SEO experts scrambling for answers. It turns out that Google Panda’s new update is primarily focusing on quality websites. Google sees that there are too many spam and “junk” websites appearing at the top of search engines. In an effort to change the way Google ranks these sites, Google Panda (update) 2. 5 is heavily focused on unique, lengthy, quality website content. Aside from quality content, Google is also focusing on social interaction outside of websites. Web socialization is important in the internet world these days, so it’s important to interact outside of your website. If your website was affected by the Panda update, there are a few things you can do: Make sure your content is of good quality: Good quality content is keyword-rich, relevant and grammatically correct. Your website content should flow and contain valuable information. Webpages with 400 or more words hold more value to the search engines, so website text should be lengthy. Quality website design: Web design and layout features are becoming more important for websites to be considered “quality. ” There are important navigation features, layout options and appearance themes that Google takes notice of. Social media: Creating social media accounts on sites like Facebook and Twitter will help you interact outside of your website. Google takes notice...

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### What is Google Panda 2.5?

> Unveiling Google Panda 2.5! Understand its impact on SEO and website rankings. Stay updated with the latest Google algorithm changes.

- Published: 2011-11-17
- Modified: 2023-11-15
- URL: https://premierecreative.com/blog/what-is-google-panda-2-5/
- Categories: Search Engine Optimization
- Tags: Google Panda

The Google algorithm, also known as Google Panda recently released their latest update, Google Panda 2. 5. Panda’s last update was about 7weeks prior, which is one of the largest gaps they have had in their update schedule so far.   So what is Google Panda? Think of it as a complicated math equation. Google uses hundreds of different factors to determine who and which websites to rank in their search engine. So, when you see results appear on page one, it’s the result of Google’s algorithms. The Google Panda update involves changes to this complicated math equation, which often changes the ranking amongst many different search combinations. Now, more than ever is Google focusing on quality web content and websites overall. Unique, keyword-rich content will help your website appear in search results, but if you’re recycling content, re-writing someone else’s website content or even plagiarizing, you won’t be appearing in search results any time soon. In fact, Google will start penalizing websites even more for using duplicate content, or even recycled content. Although any experienced SEO expert will tell you right off the bat the importance of unique, keyword-rich content, Google Panda will reinforce that. SEO is becoming more and more common among small and even large businesses, but quality websites with quality content and more important than ever. Quality websites are important to search engines; they are one of the many factors that go into Google’s decision for ranking. Panda will punish your website in terms of SEO visibility if...

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### Why is Content Important?

> Discover the vital role of web content. Explore why quality content drives engagement, SEO, and online success for businesses and brands.

- Published: 2011-11-15
- Modified: 2023-11-15
- URL: https://premierecreative.com/blog/why-is-content-important/
- Categories: Content Marketing, Search Engine Optimization
- Tags: Keywords

If there was one thing we could reiterate to clients over and over again, it would be that content is king. Why? Because content holds the power and can attract and persuade, it’s the most powerful SEO tool. High quality, keyword rich content is also important to your website. There is more and more competition daily for websites and consumers are looking for the most unique, useful and relevant information. When a search is conducted in a search engine, it most likely started with a few SEO keywords. Search engines then crawl the internet looking for the most relevant content for the user. Search engines are constantly doing updates and indexing, adding new websites and materials. By having your website indexed and showing the search engine your website is content rich and is relevant to specific SEO keywords, the more worthy you look and the better chance you have of them finding you. Search engines can’t find your webpage if there isn’t any content, or more importantly, SEO keywords. Search engine robots won’t crawl your website if there isn’t any content. Without content, there’s no way of defining your page or figuring out what your website is about, from a search engine’s perspective. Each webpage within your website should have at least 300 words and should be descriptive, with important SEO keywords creatively within. Your webpage content should describe what your webpage is about (what service you’re offering, what this department is about, etc. ) Content helps your website rank in...

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### Why Summer Camps and Sleep Away Camps Need SEO

> Uncover the power of SEO for summer camps and sleep-away camps. Boost visibility, enrollment, and success with effective digital strategies.

- Published: 2011-11-14
- Modified: 2023-11-15
- URL: https://premierecreative.com/blog/why-summer-camps-and-sleep-away-camps-need-seo/
- Categories: Search Engine Optimization

Most consumers turn to the internet to find information. If you are researching a company or business, it’s likely you use search engines to locate websites and information about them. If you’re a business, you probably know by now, the importance of a website. Summer camps are no different. Parents want as much detail about summer camps to ensure their children are in good hands and summer camp owners and directors need to be visible in web searches for parents to find them. Since competition is fierce among summer camps, the best way to ensure your website is at the top of search results is to invest in search engine optimization. Here’s why: Search engine optimization (SEO) is the idea of improving visibility of your website (and brand) in search engines through organic search results. It’s a known process that works. Even if the process only partially works, it still works. For example: instead of delivering 35 or even 50 new campers, you get 10 new campers, you’re still earning revenue. If your competitors are using search engine optimization or some form of web marketing, that’s still more than nothing, which means their brand will appear before yours. They will earn revenues that your camp could be. Here’s a breakdown on how search engine optimization helps generate gross revenues: Let’s say the average camper stays for 3 years at sleep away camp and 7 years at day camp Split 10 campers by 5 year average at $4,000/camper =  $200,000 If...

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### Website Design: Why Wireframes Are Helpful

> Elevate your website design process with wireframes. Learn how they bring clarity, efficiency, and user-focused excellence to your projects.

- Published: 2011-11-08
- Modified: 2023-11-15
- URL: https://premierecreative.com/blog/website-design-why-wireframes-are-helpful/
- Categories: Website Design

After your web designing company works with you on developing a sitemap, the next step in the web design process in creating the wireframes. Since you now have an organized page with the content you will be incorporating into your website, it’s important to lay it all out. Wireframes help arrange the content and give you a skeletal framework for your website design. Wireframes give you a structure and help you specify your pages. They are simple, black and white ‘frames’ to help identify placement of content, features and navigation for your website. A masthead section is usually for your logo and below that you should have enough room for a core messaging area and a photograph. These three important areas are crucial to place above “the fold. ” Similar to a newspaper’s “above the fold,” a website’s fold would be what you see before you have to start scrolling. You can insert placeholders for photos, videos or other features you want to include in your wireframes, but be sure you have your company logo, minimal copy to tell what your company does and some image to portray it. You want to have enough above the fold to draw the reader in. No design elements are implemented in this process. Wireframes are used to focus on structure and content layout. This is when the client and web design team work together to decide on the layout and what elements they want where. As your website is developed, new ideas may stir...

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### The Benefits of PPC Advertising

> Unlock business growth with PPC advertising. Discover its benefits in driving targeted traffic and boosting conversions for your brand.

- Published: 2011-11-05
- Modified: 2023-11-15
- URL: https://premierecreative.com/blog/benefits-of-ppc-advertising/
- Categories: Paid Advertising
- Tags: Google AdWords

Pay per click (PPC) is an aspect of internet advertising that is used to direct traffic to your website. Your advertisement, in text format, is displayed on the top of or to the side of organic search results in Google, Yahoo or Bing. Advertisers will typically bid on keywords or keyword phrases that are relevant to their target niche and will only have to pay that amount if people click on your advertisement. Your advertising campaign will help manage your accounts as well as your budget. So, what are the advantages of using PPC as part of your internet advertising strategy? PPC online advertising can be created around your budget. Keyword costs can range based on the competition, but you can set a maximum bid on the keywords of your choice to be sure you don’t extend outside your budget. You can effectively disperse your marketing budget based on the levels of participation in PPC. PPC offers instant results, as opposed to SEO, where most methods take weeks, sometimes months to become effective. PPC takes effect the second you submit your advertising campaign to the search engine of your choice. With that, your tracking is as efficient as possible and can show you which keywords are successful and which are not. PPC also allows you to target your local market. Again, SEO strategies take time, but PPC advertising can expose your company to local audiences fast, to at least get you on the map. You can create your online marketing to...

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### Wireframes for Websites

> Your guide to using wireframes in effective website design! Learn their importance and create more impactful websites.

- Published: 2011-11-02
- Modified: 2023-11-15
- URL: https://premierecreative.com/blog/wireframes-for-websites/
- Categories: Website Design

Once your web design firm completes the information architecture step in the creative design process, you may move on to the next key step: developing wireframes.   A wireframe is helpful is defining what types of technology will be used and which messaging with be displayed on what pages. Although the wireframe doesn’t show creative, colors or and imagery or graphics, it does depict and lay out where content and photographs will be. This step in the process is sometimes called the skeleton. Since there isn’t any colors or images displayed in this step of the web design, the creative design process is still taken place. The wireframes outline content placement areas and core features of the website, such as the masthead, core messaging, content, footer, call-to-actions, side bars utility links, information above and below the fold and more. The wireframe and the sitemap “work together” in the creative design process. While the sitemap provides the content and what’s going to be included, the wireframes depict exactly where the content is going to go. Being able to think like the consumer may sometimes be challenging, but an experienced web designer will anticipate user’s needs and expectations while progression through developing wireframes and the entire web design process.

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### No Follow Links and SEO

> No Follow links and SEO! Understand the impact of No Follow attributes on search rankings and link-building strategies. Learn more!

- Published: 2011-10-24
- Modified: 2023-11-15
- URL: https://premierecreative.com/blog/no-follow-links-and-seo/
- Categories: Digital Marketing, Search Engine Optimization
- Tags: Backlinks, LinkedIn, Search Rank, SEO Agency

When it comes to search engine optimization, links have the most influence on one’s ranking in search engine results pages. However, not all links are made the same. Links that come from a website that already has a lot of quality backlinks are given more weight than links that come from a relatively unknown website with zero/few backlinks. Links are also weighted differently depending on whether they are “do follow links” or “no follow links. ” No follow links were created as a prevention method for spam links. A no follow link tells search engines to not give the link any weight. Thus, no follow links cannot directly improve SEO. The rules of content marketing are constantly evolving. For example, a couple years ago, some folks thought that they had stumbled upon an SEO secret—LinkedIn. Not only was LinkedIn a trusted authority in Google but the website links in the LinkedIn profiles could also be customized to create unique anchor text that was SEO-friendly. For this reason, they believed that LinkedIn could offer juicy backlinks to their sites. However, times changed, and LinkedIn decided to get rid of the do follow links on the LinkedIn profiles and replace them with 302 redirects. In addition, most of the public links on LinkedIn are no follow links, which means that posting in discussion forums won’t do much in terms of helping you improve your ranking. Although you can no longer rely on LinkedIn for those highly coveted do follow links, LinkedIn is still...

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### SEO and Sitemaps

> Unveiling the power of SEO and sitemaps! Learn how these essential tools work together to enhance website visibility and search rankings.

- Published: 2011-10-20
- Modified: 2023-11-15
- URL: https://premierecreative.com/blog/seo-and-sitemaps/
- Categories: Digital Marketing, Search Engine Optimization
- Tags: Backlinks, Google, Search Rank, SEO Agency, User Experience (UX), XML Sitemap

An XML sitemap tells the search engine what is on your website and where that information is located. XML sitemaps are important for search engine optimization because they help search engines pull up relevant content from your site whenever a user searches for it online. When web crawlers encounter a new site, they will look through its XML sitemap to see if there is anything that should be displayed on the search results page. XML sitemaps tell search engines like Google and Bing what you want indexed. The benefit of having an XML sitemap is that it helps web crawlers discover content on your site that they might otherwise overlook (for example, do you have any pages that aren’t linked to or accessible through your website? If so, search engines won’t be able to find it on their own). If you’re interested in internet marketing, then you’ll definitely want to make sure that your site has an XML sitemap. Of course, links carry the most weight in SEO; indeed, links (and not an XML sitemap) will have the most influence on your site’s ranking. However, by using an XML sitemap to index more of your web pages, you increase the likelihood that the most relevant content will be presented to the user when he/she enters a search query. Search engines like Google love websites that are easy to navigate and enhance the user’s experience. Based off of this rule, your site will rank higher in the search engine results page...

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### SEO and Flash

> Exploring SEO and Flash! Is flash still beneficial to SEO or website design? Get the answers to these burning questions in our latest blog!

- Published: 2011-10-17
- Modified: 2023-11-15
- URL: https://premierecreative.com/blog/seo-and-flash/
- Categories: Digital Marketing, Search Engine Optimization
- Tags: Keywords, Search Rank, SEO Agency, Title Tags

Last time we discussed how implementing descriptive title tags can improve your website’s navigation and internet marketing. Today we tackle the next bullet point: 3) Are you minimizing your reliance on Flash? One of the worst feelings a business owner can experience is finding out that the gorgeous website he invested so much money in is actually hindering his search engine optimization efforts.   Flash animations can certainly add a nice aesthetic touch to a website, but the bottom-line is that most search engines can’t read them, and if search engines can’t read what’s on your site, then it’s as if your site does not exist. For this reason, if you are serious about improving your search engine ranking, then it is absolutely crucial for you to make sure that if you choose to use Flash, that you still have enough content to flesh out your site and make it searchable for crawlers. This leads to our last checkpoint: 4) Are you optimizing your homepage for web marketing purposes? Speaking of Flash, some businesses opt for a homepage that contains just images and very little text. Although such a layout might look clean and elegant, it does absolutely nothing for your content marketing goals. You don’t have to scrap your entire homepage, but you should definitely add some more text to your homepage and make sure that you embed your keywords throughout and link those keywords to the relevant pages on your site. That’s all for now. We hope you found...

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### Title Tag Optimization

> Enhance SEO with title tag optimization! Learn techniques to create compelling and relevant title tags for improved search engine visibility.

- Published: 2011-10-13
- Modified: 2023-11-15
- URL: https://premierecreative.com/blog/title-tag-optimization/
- Categories: Content Marketing, Digital Marketing, Search Engine Optimization
- Tags: On-Page SEO, SEO Agency, Title Tags

Welcome back to the second segment of our series on making sure your website isn’t losing out on any of its own important SEO hotspots. Last time we talked about why it’s so important to embed the right keywords into your web pages. Today we’ll discuss the second checkpoint: 2) Are you using keyword-rich title tags? Are you using keywords in your title tags? It seems almost too obvious, but we feel it is worth saying again because too often new businesses will launch websites with their web pages inappropriately (or should we say, ineffectively) labeled as “page1” or their company’s name. If you’re looking to improve your web marketing and get noticed on the web, then you should make sure that your title pages use some of the keywords that you’re targeting. Another benefit of having descriptive title tags is that it’ll help users (and yourself) navigate through your site. Ideally, you will spread your services/products across several pages. Make each page distinct, and if you can, try to put only one product/service per page. You should never clump all your products/services together on one page. Doing so dilutes the relevance of your page in the eyes of search engine crawlers. In addition, making each web page focus on only one type of product/service will naturally lead to the use of more keywords on those pages, and this will only help you in terms of content marketing. To read more about simple yet important ways to spruce up your...

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### SEO Keyword Strategy

> Craft a winning SEO keyword strategy! Learn to select, implement, and track keywords for improved website visibility and rankings.

- Published: 2011-10-10
- Modified: 2023-11-15
- URL: https://premierecreative.com/blog/seo-keyword-strategy/
- Categories: Digital Marketing, Search Engine Optimization
- Tags: Evergreen Content, Keywords, Local SEO, SEO Agency, Title Tags

A lot of factors go into search engine optimization, including the design of your website. Check out the following checklist to see if your website needs a few touch-ups to get the most SEO benefits. Are you making sure that you’re... 1) Using the best SEO keywords on your web pages? 2) Using keyword-rich title tags? 3) Minimizing your reliance on Flash? 4) Optimizing your homepage for web marketing purposes? Let’s talk about the first checkpoint. All SEO companies will tell you that keyword research is a crucial preliminary step towards improving your search engine ranking. However, a lot of times people that are new to internet marketing get distracted by the immediate data offered by keyword analysis tools. For example, say you just opened your own boutique store and are interested in working content marketing into your business plan. If you care about improving your SEO, then using a keyword analysis tool is definitely a step in the right direction. However, the tool itself is only half of the equation. You, or the SEO company that you hire, make up the other half. Tools such as Google Adwords Keyword Tool can provide you with lots of useful information about your competition as well as how many global/local searches are made for those keywords. But it is up to you (or your SEO) to figure out what keywords to type in and analyze. If you type in “jewelry boutique shop,” you’ll find interesting data about the competition for that keyword,...

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### Length of an SEO Contract

> Choosing the right SEO contract length with an agency! Find insights on optimal durations for effective campaigns.

- Published: 2011-10-04
- Modified: 2023-11-15
- URL: https://premierecreative.com/blog/length-of-an-seo-contract/
- Categories: Digital Marketing, Search Engine Optimization
- Tags: Backlinks, Keywords, Link Building, Off-Page SEO, On-Page SEO, SEO Agency

Hiring an SEO company may take a little time and research. We’ve discussed ten important questions you should ask during the “shopping” time period of choosing your SEO company, but you may be wondering why they require a 12-month contract. Well, there are a few reasons: 1. SEO takes time, as do other internet marketing services. The work an SEO company does doesn’t show right away or ever yday. Search engines don’t crawl your website every day. Sometimes it takes a couple months for results to appear. Link building may take longer to go into effect because of all the other sites that are pulling content. The more time an SEO company has, the better the results. 2. SEO is a cumulative process. Results are always improving because the process is always in effect. Activities are always being fine tuned and data reveals which are producing better results than others. From there, data can be combine and more effective SEO can take place. The process is never ending, websites and social networking sites are appearing constantly, as is your competition. 3. Like SEO overall, SEO traffic and rank are cumulative as well. Based on your keyword research, the top keywords you choose to target should rank in certain positions within a few months. For example, if you have between twenty and forty words and keyword combinations, certain ranking positions will increase by your 6-month time frame and they will rank even higher by the 12-month mark. Competition and other popular...

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### SEO for HTML5

> Maximize your HTML5 website's visibility with effective SEO strategies. Boost rankings and drive traffic with optimized HTML5 content.

- Published: 2011-09-27
- Modified: 2023-11-15
- URL: https://premierecreative.com/blog/seo-for-html5/
- Categories: Digital Marketing, Search Engine Optimization, Website Design
- Tags: Google, HTML, Website Design Agency

If you’re a web designer, most likely you’ve heard about the latest HTML, HTML5. Not only is it an upgrade to HTML and web design features, but it’s beneficial for search engine optimization (SEO) also! There are enough problem SEO companies run into as it is, but hopefully some common problems can be resolved with HTML5. Large websites, and most commonly, ecommerce sites have a lot of WebPages built in. It’s hard for Google and other search engines to distinguish the pages from one another. With similar content and products listed on the WebPages, SEO companies run into duplicate content issues. Google will see your pages as “the same” because of the similarities. Adding sequential links and HTML code to your pages will help Google understand that your pages differ. HTML5 will also help Google and other search engines interpret our websites and WebPages a lot quicker and easier. With new tags to help organize the website content, web designers will be able to sort the HTML easier allowing Google to interpret it easier. There will be new tags and a wide variety of them to help sort out elements. Another big improvement coming from HTML5 to benefit SEO companies is the idea of DOM features for AJAX websites. Unfortunately, AJAX sites and search engine optimization don’t work well with each other right now. AJAX sites allow WebPages to update the contents of the webpage without reloading it. Google can crawl the content of the webpage to pick up the...

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### How to Promote Cosmetic Procedures Using Content

> Unlock the potential of content marketing for promoting cosmetic procedures. Learn to engage, educate, and attract clients effectively.

- Published: 2011-09-23
- Modified: 2023-11-15
- URL: https://premierecreative.com/blog/how-to-promote-cosmetic-procedures-using-content/
- Categories: Content Marketing, Digital Marketing, Search Engine Optimization
- Tags: Blogging, Healthcare Marketing, SEO Agency

The cosmetic and health spa industry is more competitive than ever, so it’s important to build your business an online presence. A web designer will guide you through designing a website, but will also share with you the importance of content. When designing a website, you want to be sure there are enough WebPages that you can include descriptive content. Content is key. Customers interested in cosmetic procedures will often research the procedure first. After learning about the procedure from a general perspective, it’s common that they want to know about the spa and doctor they plan on using.   Most people use the internet to find information. For a cosmetic spa, in order to be found, you need search engine optimization (SEO) implemented throughout your website. Like we said above, content is key, but SEO content is even more important.   When designing a website, it’s important to consider SEO at the same time. You will learn that having a website is important, but without SEO, no one can find it. After designing a website and incorporating SEO into your efforts, you’re going to want to promote your cosmetic procedures across the internet. Search engines are constantly updating their systems and also looking for new, updated content. By updating your website, blogs and social networking platforms, you can build your online presence even more. An “About Us” section on your website really gives your customer a feel for your business and adds personality to your website and business overall. Updates on...

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### Local Marketing for Cosmetic Spas

> Elevate your cosmetic spa with local marketing strategies. Attract clients in your area and grow your business with targeted approaches.

- Published: 2011-09-22
- Modified: 2023-11-15
- URL: https://premierecreative.com/blog/local-marketing-for-cosmetic-spas/
- Categories: Digital Marketing, Search Engine Optimization
- Tags: Local SEO, SEO Agency

We’ve already talked about the importance of having a website for your cosmetic, medical health spa business, but in order for your website to be effective towards your local market, you should consider local SEO. Building a local SEO campaign around your business will help you reach your customers and potential customer through web searches. One of the first steps in any SEO campaign is to research target keywords. For any type of spa, depending on the services you offer, you can build your campaign around the most popular and most searched for topics. Let’s use Botox for example. If your spa offers Botox, most likely you have some information about the services on your website. For local customers to find your business and website, you should incorporate geography into your web copy. Search engines crawl through millions of websites daily and try to find the most relevant content for the search. Local SEO helps you target the area in which you service and builds your ranking based on searches. If your cosmetic spa in NJ has built an SEO campaign using local SEO, you can target your local customers. When a search is conducted for “Botox northern NJ,” your spa should appear in search results. Based on the specifics and the towns you want to cover, the same keywords can be incorporated. Use specific towns around the specific services you want to focus on. Using social networking and local SEO together can also optimize your website. Many customers are...

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### How to Improve Traffic Using Social Media

> Drive web traffic growth through strategic social media tactics. Learn proven methods to boost your online presence and increase engagement.

- Published: 2011-09-21
- Modified: 2023-11-15
- URL: https://premierecreative.com/blog/improve-traffic-using-social-media/
- Categories: Digital Marketing, Search Engine Optimization, Social Media
- Tags: Facebook, LinkedIn, Organic Website Traffic, SEO Agency, Social Media Agency, Twitter

Social networking sites have been making a big impact in the internet world. These sites are communities of people from all over the world who come together through the internet by sharing similar interests. Social networking websites such as Twitter, Facebook and LinkedIn allow your personality (or the personality of your business) to emerge. When social networking is used with search engine optimization, you can really maximize your internet presence. As opposed to having customers just read information off your website, you can interact with them and add a personality to your internet presence. You can attract new people by sharing useful information and having conversation around it. Building relationships with customers and even business contacts is key for any business, and social networking is a great way to do just that. Social media optimization is a great way to improve the optimization of your website or search ranking. By using your social networking sites to post information about your business, you will find this helpful to your website. By including links to your website or blog and including current trending topics or keywords in each post, you will find yourself appearing in searching. This is key to using search engine optimization and social networking together. Larger sites like Facebook and Twitter have also started giving backlinks to sites based on the feedback towards the link/topic discussed on Facebook. Backlinks are crucial to any website and help with your ranking in search engines. Google and Bing have also started to...

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### Social Network for Your Spa Business

> Enhance your spa business with a dedicated social network. Learn how to connect, engage, and attract clients in this digital age.

- Published: 2011-09-20
- Modified: 2023-11-15
- URL: https://premierecreative.com/blog/social-network-for-your-spa-business/
- Categories: Search Engine Optimization, Social Media
- Tags: SEO Agency, Social Media Agency

It is important for any business to develop a social presence on the web, not only for web marketing reasons, but customer interaction as well. As a spa business, there are women and men everywhere talking about the “latest greatest” or the most recent news surround the spa industry. Social networking not only helps from an SEO standpoint, but it can also help your reputation. By starting discussions on Facebook or posting links to your blog posts on Twitter, you’re actually helping the SEO process for your website. Backlinks are created and point to your website, helping its overall rank. You can update your community about promotions, a new service you are introducing or share information about skin cancer. There are a number of topics that can spark an interest. Social networking websites have also been used for customer service. Many times if someone has a bad experience (or a good one), they will post it on their Facebook wall or Twitter feed, giving you an opportunity to respond. Either way, as a professional business, it’s important to stay in contact with your customers (and potential customers). Respond in a professional way and follow up with their issue outside of social networking, either by phone or email. Social networking sites allow your business to create a personality on the web. Your website contain information and content, but there’s no voice behind it. A web marketing tactic that is constantly overlooked is the important of social networking. Share your thoughts on...

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### Why Plastic Surgeons in NYC Need SEO

> Discover why NYC plastic surgeons require SEO. Elevate your practice with improved online visibility and reach in a competitive market.

- Published: 2011-09-19
- Modified: 2023-11-15
- URL: https://premierecreative.com/blog/plastic-surgeons-in-nyc-need-seo/
- Categories: Search Engine Optimization
- Tags: Healthcare Marketing, Local SEO

It’s no secret that New York City is one of the most competitive cities in the United States. Plastic surgeons are constantly trying to reach out to new customers and build their practices. Since over 80% of consumers begin their search for products and services online, that’s where any local business needs to be. It’s important to exist on the web, through a website and in search engines. After you work with a web designer on designing the best website for your company, you can move on to promoting it. Once you have a website in place, you need to make sure anyone and everyone can find it. This is where search engine optimization (SEO) falls in place. SEO is important for any business, but especially for plastic surgeons. Plastic surgery may be a broad category, which is why keyword research needs to be done around the services the plastic surgeon offers. For example, you don’t want to focus on just plastic surgery, but all the areas you cover: facelift, rhinoplsty, breast augmentation, reconstructive, etc. Each of these areas needs special attention and targeting. With an area like New York City, it’s important to include local SEO and geographical tags on your keywords. When searches are conducted in search engines, many people use keyword specific phrases, which need to be implemented into your content. Local SEO is the only way to appear in search results for an area like NYC. Plastic surgeons, especially, are among the many people competing for...

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### How to Choose a Keyword for a Dermatologist Website

> Your guide to SEO keywords for dermatologist websites. Boost online visibility and attract more patients with strategic keyword choices.

- Published: 2011-09-17
- Modified: 2023-11-15
- URL: https://premierecreative.com/blog/how-to-choose-a-keyword-for-a-dermatologist-website/
- Categories: Search Engine Optimization
- Tags: Healthcare Marketing, Keywords, Local SEO

Dermatology is an industry that offers a number of services, such as Botox, chemical peels, acne treatment, skin resurfacing and many others. All of these dermatology procedures are especially popular in New Jersey. When working on designing a website and implementing SEO into the content throughout the site, it’s important to do extensive keyword research. So, how do you choose keywords for a dermatologist? Beyond the obvious, keywords referred to as local SEO keywords; include a geographical keyword/tag in the phrase. For example: “chemical peels northern NJ” would be a common phrase searched for in search engines. What’s important for businesses like dermatology is to dig deeper and use specifics. Local SEO is very important for any local business and geography is a large portion of what’s use by search engines to yield results. Combine general keywords, such as acne treatment, eczema, and others with a city, county, region, state or town. When writing content for a website, you don’t want to go too big that search engines can’t distinguish which services you offer and which areas you service. Local SEO involves a lot of time and effort. As a dermatologist, it’s important to identify what areas are strongest for your business and what services you want to target. Focus on the top ten or top five and then go from there. Once you’ve decided on those, you can rank them on importance and begin the process. SEO is competitive anywhere, but SEO in New Jersey can be tricky. Depending...

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### Web Design and Browser Compatibility

> Master web design and ensure seamless browser compatibility. Learn how to create websites that work flawlessly across all browsers.

- Published: 2011-09-16
- Modified: 2023-11-15
- URL: https://premierecreative.com/blog/web-design-and-browser-compatibility/
- Categories: Digital Marketing, Website Design
- Tags: Website Design Agency

Designing a website can be challenging and difficult for web designers since not all web browsers support every type of code. Most web designers started building websites back when Microsoft Internet Explorer completely dominated the web browser world. Ever since Mozilla Firefox began to appear, web designers had trouble designing their code to meet all standards. This resulted in websites looking differently in different web browsers. Since Firefox, Safari and Google Chrome have all added to the competition, standards have been set for web designers to create code compatible for multiple (if not all) web browsers and the make sure their websites work. There are a few different kind of codes, which make designing a website even more difficult. A website created or designed with HTML of XHTML will most likely work properly in most browsers. Many browsers support XHTML and should display is correctly, but web designers should always check just to make sure. CSS support can be challenging also since not all browsers support all CSS2 standards. Most newer versions of Firefox, Internet Explorer, Safari, Google Chrome and Opera should view CSS correctly. Although not all features are implemented in each browser, most are working towards it. JavaScript is also common for web designers for create websites with. All browsers should support JavaScript, but implementing features may vary. One big difference between browsers is load time. Not every internet browser is set to load JavaScript or HTML at the same rate. JavaScript may take additional time to load...

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### The Downside of Flash in Website Design

> The drawbacks of using Flash in website design. Learn why modern alternatives are essential for better performance and user experience.

- Published: 2011-09-15
- Modified: 2023-11-15
- URL: https://premierecreative.com/blog/downside-of-flash-site-design/
- Categories: Digital Marketing, Website Design
- Tags: Website Design Agency

Flash websites can be very powerful when delivering a visual. Unfortunately, the effects of Flash stop there. From a graphic web design standpoint, Flash is attractive, fun and animated, but is it helping your website? Most likely not. There are been a number of outstanding problems with Flash, including it’s compatibility with search engines. The internet overall is about text, and Flash doesn’t handle text very well. For whatever text may be included in your Flash (SEO keyword rich or not), most search engines won’t be able to index it anyway. Without an indexed website, your pages will never be found. Web designers can’t stress enough, the importance of content and copy on your website. Flash based websites usually wipeout the option of creating a content-rich website. Aside from being buried among the millions and millions of other websites, once your page is found it’s not uncommon for it to take an extra few seconds to load. These seconds are worth a lot in the internet search world. Flash development usually takes much longer to load than HTML websites. Users (and potential customers) don’t like to wait. The longer your Flash takes to load, the more risk you take in losing customers. Typical web design features aren’t included in Flash, making your website less user-friendly. Since Flash is typically all about the presentation, web usability goes out the window. Your typical navigation, contact information and other important pages aren’t in the standard position, making your user look longer for what...

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### Cosmetic Spas Need Professional Websites

> Boost your cosmetic spa with a professional website. Learn why a website is essential for attracting clients and growing your business.

- Published: 2011-09-14
- Modified: 2023-11-15
- URL: https://premierecreative.com/blog/cosmetic-spas-need-professional-websites/
- Categories: Digital Marketing, Website Design
- Tags: Website Design Agency

Cosmetic spas are a very competitive local market, so it’s essential for them to have a professional website. For a business that offers any cosmetic services such as skin care, laser hair removal, injectables, breast augmentation or anything related, many times customers research the procedure ahead of time. Since the internet has become a prime resource for any information, many people start there. Search engines have an endless number of websites in their database and when a search is conducted, robots crawl them looking for keywords and relevant websites pertaining to the search. From a local business perspective, you definitely want your website to appear first in search results. It’s important to make your clients feel welcome and like they’re in “good hands. ” A professional website for your business should follow your basic web usability standards. Web designers will tell you light colors are important, especially for a spa. Anything too dark doesn’t give a good “refreshing” vibe. An attractive image on your homepage invites the customer in, a simple web marketing tactic. Simple, defined horizontal navigation helps the user find what they need without having to search your website. For a spa’s interior WebPages, it’s important to be descriptive and positive. Your copy should include relevant keywords and detailed information for your customers. For local spas, best SEO includes geographical regions. Including relevant towns, counties, cities and states will help users pinpoint your business. Because there is so much competition, you want to be sure to win over your...

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### Which is the Best Web Browser?

> Discover the top web browsers in the market. Compare features, speed, and security to find the best browser for your browsing needs.

- Published: 2011-09-13
- Modified: 2023-11-15
- URL: https://premierecreative.com/blog/which-is-the-best-web-browser/
- Categories: Digital Marketing, Website Design
- Tags: Firefox, Google Chrome, Internet Explorer, Safari, Spyware, Web Browsers, Website Design Agency

Internet browsers are your way to the web, where you can search for endless information. There are a few things you should look for when deciding on which web browser to use. Many internet browsers are designed differently and for different purposes. You may decide that you want to use multiple browsers, a different one for research, a different one for games, and so on and so forth. Some evaluation may take place when reviewing the differences between internet browsers. You should feel safe when searching the internet and the more you know about the product you’re using, the better. A few things to keep in mind: Security is a very important part of web browsing and something every user should keep in mind, web designer or not. Viruses, spyware, phishing schemes and identity theft are all things to be concerned about. Your main web browser should protect your computer (or other technology device) against viruses, pop-ups and other types of frauds that have the ability of hacking your personal information. It’s important to feel safe when browsing the internet. Simplicity is important as well. An experienced web designer may be able to maneuver around any web browser due to the familiarity of the internet. Most users aren’t web designers so being user-friendly is important. Browser should be simple and easy for anyone to use, regardless of their knowledge of computers and the web. Anyone should feel comfortable about browsing the Internet. Speed and efficiency will also help make your...

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### HTML5 Website Design

> Master HTML5 website design techniques. Learn how to leverage its features for captivating user experiences and modern aesthetics.

- Published: 2011-09-10
- Modified: 2023-11-15
- URL: https://premierecreative.com/blog/html5-website-design/
- Categories: Digital Marketing, Website Design
- Tags: HTML, Website Design Agency

Any web designer or web developer should have heard about the latest HTML updates, HTML5. HTML5 is the latest form of HTML and will be used across Internet browsers to turn WebPages into readable WebPages for the end user. HTML is constantly being updated to format the latest technology, but HTML5 will be the latest form to created HTML code in. Although it won’t be finalized for years, web designers have already started creating new code from it. Although HTML5 isn’t finalized and will continue to change before it’s official, many web designers are wondering is they really need to care (or even learn) about HTML5. The answer is yes. HTML5 promises a better web experience across all devices: Smartphones (Android, iPhone), computers and the latest tablets and netbooks. Smartphones have been growing in the number of users accessing the internet and it’s important that devices are able to display WebPages of choice. Many earlier versions of HTML have limitations for multimedia content. HTML5 will provide an alternative to plugins (such as Flash) in order to add music, video and other multimedia content to websites. Since top web browsers like Google Chrome, Mozilla Firefox, Safari and Opera will support (some already do) the latest features of HTML5, it’s inevitable it will takeover HTML4. HMTML5 will help web designers build websites and web templates more easily, while placing web items simply in your “canvas-like” code. The ability to drop in video and music features will give web designers a new look...

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### What is HTML5?

> Discover the power of HTML5: key features, benefits, and impact on web development. Unveil the future of modern, dynamic websites.

- Published: 2011-09-06
- Modified: 2023-11-15
- URL: https://premierecreative.com/blog/what-is-html5/
- Categories: Digital Marketing, Website Design
- Tags: HTML, Website Design Agency

Just as you probably guessed, HTML5 is the next evolution of HTML, or Hyper Text Markup Language. Most websites are designed and are created using HTML code, which turns plain text into readable WebPages you can navigate through. The last form of HTML, which was HTML4 was released in 1997 and has been tweaked here and there with the upgrades of the Internet overall. The goal of HTML5 is to improve the code to be able to support the latest multimedia, but still following the code for technology devices to read and understand. Web designers and web developers should learn about the new HTML because it will soon take over the current HTML4. HTML5 will add a number of features to the functionality of HTML that HTML4 is not compatible with. Many platforms require plugin functionality that HTML4 cannot support, such as Flash. The iPhone and iPad don’t support Flash right now, which becomes problematic for users. Two major features of HTML5 are media playback and storage offline. It’s common that web designers have to look to Flash for showing videos or playing music. HTML5 will allow sites to embed codes with simple tags that will automatically play the media your website needs. You can now insert images; audio and video directly into any document and easily manipulate them through the coding. The second aspect and new addition to HTML is the idea of being able to create files or draft emails without Internet connection and have them automatically sync...

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### Email Marketing Tracking

> Boost campaign success with email marketing tracking. Learn how to measure, analyze, and optimize your email efforts for maximum impact.

- Published: 2011-09-01
- Modified: 2023-11-15
- URL: https://premierecreative.com/blog/email-marketing-tracking/
- Categories: Digital Marketing, Email Marketing
- Tags: Audience Targeting, Bounce Rate, Click-Thru-Rates (CTR), Customer Loyalty, Email Automations, Email Marketing Agency, Email Segmentation, Email Subject Lines, Newsletters, Return on Investment (ROI)

Now that you’ve built your email marketing campaign, it’s time to blast it out to your email database. Whether you’ve built the HTML yourself, or you’re using an newsletter marketing program, you should always evaluate tracking data. There are a few important results you want to evaluate. This data will help you understand who is reading your emails, what they’re interested in, which email addresses are invalid and more. To understand your results, there are a few different areas you should be aware of: Open rate This term refers to the number of email recipients from your list that opened the email message you sent. This number is usually displayed in a percentage and total number of message opened. Bounce rate Bounce rate refers to the number of emails that were undeliverable. -- some email addresses may be invalid, some email accounts block unknown users. A hard bounce means that the email you sent was returned because delivering it was impossible. Either the email account doesn’t exist or it’s wrong in your database. A soft bounce is the delaying of email messages. Sometimes the system has difficulty delivering because the mailbox is full or the server is temporarily down. Non-bounce total Opposite from bounce rate, this newsletter marketing term refers to the number of emails that weren’t bounced, and therefore you can assume they were delivered. Click-through rate Click-through rate is means exactly what it sounds like it means. This number represents the number of individuals that clicked on the...

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### Email Subject Line Best Practices

> Craft Compelling Email Subject Lines: Boost Open Rates with Best Practices. Learn How to Capture Attention Today!

- Published: 2011-08-29
- Modified: 2023-11-15
- URL: https://premierecreative.com/blog/email-subject-line-best-practices/
- Categories: Digital Marketing, Email Marketing
- Tags: Email Automations, Email Marketing Agency, Email Subject Lines

Knowing all the areas you need to cover in your email newsletter marketing campaign will give you the most value from your work. Once you’ve had a chance to evaluate the focus areas of your email, it’s important to craft an effective subject line. The subject line is almost as important as the content laid out in your email. It gives your customers a quick overview of what type of content is in your email. An effective subject line will prompt your audience to open your email. It’s important to give your readers a peak at what’s inside through the subject line. Marketing with email is strategic and writing a subject line is tough. There are some challenges that come with crating an effective subject line. Most email programs only display a certain number of characters (usually between thirty and fifty). This gives you a limited amount of space for your subject line. Aside from space allowance, your subject line needs to be catchy and intriguing – something that will cause your reader to open your email. Keep these things in mind when creating a subject line: Theme: Most newsletter marketing campaigns are designed around a theme. Your email will most likely stay within a certain theme, which means your subject line should stay within that theme as well. Value words: Personalize your subject line with valuable keywords. Think of simple words that can be associated with your theme. Value words can tell your readers what’s inside. Sense of urgency:...

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### Effective Email Marketing Strategy

> Elevate Your Business with an Effective Email Marketing Strategy. Drive Engagement and Conversions. Explore Proven Tips Now!

- Published: 2011-08-23
- Modified: 2023-11-15
- URL: https://premierecreative.com/blog/effective-email-marketing-strategy/
- Categories: Digital Marketing, Email Marketing
- Tags: Email Automations, Email Marketing Agency, Email Subject Lines, Newsletters

After recognizing the value and ROI of retention newsletter marketing campaigns, you’re ready to build an effective internet marketing strategy. It’s important to plan ahead and build out your campaign so you’re prepared for what’s to come. A few things to keep in mind for your marketing strategy: Setting Objectives Be sure your customers can act on your newsletter marketing campaigns. What do you want them to do? There’s no doubt you want your business to make money from any type of marketing, but think strategically. What do you want to put in your emails? Certain product/promotion you want to push? How often will you be sending emails? To whom are you sending emails? Segment Your Email Addresses By dividing your email list can be beneficial to both you and your customers. Instead of building a broad email newsletter marketing campaign, divide your list into segments and build smaller, more targeted newsletters based upon similar customer interests, demographics, or other behavioral characteristics. More defined segments can result in better email response. Planning Your Email Campaign After setting objectives and segmenting your email address, you’re ready to build your email newsletter marketing themes. Begin by defining your budget, developing your subject line and overall theme, then focus on the creative and design. Once you’ve built your email, be sure to test it (think about all the ways it could go wrong and test), then once ready, execute. Gathering email tracking data Once your email marketing campaign has been released, you can...

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### Retention Email Marketing

> Unlock Success with Retention Email Marketing. Build Customer Loyalty & Boost Engagement. Master Strategies That Truly Work!

- Published: 2011-08-20
- Modified: 2023-11-15
- URL: https://premierecreative.com/blog/retention-email-marketing/
- Categories: Digital Marketing, Email Marketing
- Tags: Audience Targeting, Customer Loyalty, Email Automations, Email Marketing Agency, Email Segmentation, Email Subject Lines, Return on Investment (ROI)

Research shows that it costs four to seven times more to gain a new customer than it costs to keep an existing one. That being said, it’s important to actively communicate with your existing customers and a great way to do that is through retention email marketing. Businesses, especially those operating in highly competitive markets and rely on their existing customers to continue using their products and services, can surely tell you how important retention email marketing is. Retention marketing is often used by mobile phone companies, cable television services and credit card companies because it’s an effective way to retain their customers. What is email marketing? Retention email marketing is a form of internet marketing through email. Retention is the idea of keeping your current customers, which is crucial for any business.   Customer loyalty can make or break your business, which is why any business should make use of their database and email marketing. Even combining email marketing with other forms of online marketing can boost your marketing campaign and create a very powerful strategy. Before you build your email marketing campaign, you should learn about the value and ROI it will bring your business. Your business can increase revenue in a number of different ways. Since email is one of the most inexpensive and effective channels to reach customers, email marketing is a great way to communicate. You can also increase your profits by targeting specific customers (highly profited) and design a strategic campaign specifically for them. Building...

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### Acquisition Marketing and Retention Marketing

> Master Acquisition and Retention Marketing Strategies. Drive Growth and Loyalty with Expert Insights. Read Now!

- Published: 2011-08-17
- Modified: 2023-11-15
- URL: https://premierecreative.com/blog/acquisition-marketing-and-retention-marketing/
- Categories: Digital Marketing, Email Marketing
- Tags: Audience Targeting, Customer Loyalty, Email Automations, Email Marketing Agency, Email Segmentation, Email Subject Lines, Return on Investment (ROI)

Email marketing has become part of any business communication. In order to reach customers online, you should have a newsletter, website and use email messages to send targeted and useful content to consumers (existing and non-existing customers). Email marketing is a great technique for internet marketing. Acquisition marketing and retention marketing can both be used through email marketing campaigns, but there’s a slight difference. Acquisition marketing is the idea of marketing and developing strategies to acquire new customers. Retention marketing involves marketing to existing customers. To keep customers as continued customers strategically marketing your products and business will keep them on your radar. Marketing your business will help increase the usage of your company’s services. Acquisition marketing targets potential consumers that aren’t yet within the company. Through internet marketing and email direct marketing, you can introduce your company, it’s product and services and strategically influence them to see what you’re all about. Retention marketing helps build customer loyalty while driving revenue from your current customers. Based on data you may already have, you can build your newsletter marketing campaigns around customer behavior and design an effective newsletter. All companies need some form of acquisition and retention marketing to keep their business growing – whether it’s in the form of internet marketing or not. Acquisition marketing brings in new customers, while retention marketing keeps your current ones. Both help increase business profit and ensure continued growth. It’s important to build your retention email direct marketing campaigns around existing customer data and...

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### Hiring an SEO Company

> Hiring an SEO Company? Find Expertise You Need for Improved Rankings. Make Informed Decisions with Our Comprehensive Guide!

- Published: 2011-08-14
- Modified: 2023-11-15
- URL: https://premierecreative.com/blog/hiring-an-seo-company/
- Categories: Digital Marketing, Search Engine Optimization
- Tags: Blogging, Google Analytics, Link Building, Organic Website Traffic, SEO Agency

When hiring an SEO company for any long-term SEO services, it’s important to know what is involved and what to expect. Our previous post, “Five Questions to Ask Your SEO Agency Before You Hire Them” gave you an introduction to important questions to ask during the “shopping” process. We’ve added five more important questions to keep in mind when looking to hire an SEO company. Are you using link building and what mythology? The answer should, without hesitation, be yes. Link building is a large portion of SEO and should be coming from different sources and platforms: Quality content, quality articles, blogs, public relations, authorized directories and authorizes sites. No link farms should be involved. Are you using hidden text, links or anything that the user cannot see for SEO? This is something all business website owners should be aware of. Cloaking is a known technique where content changes when spiders visit the website. This is a big no-no for any website and should not be part of the SEO services your agency is providing. Aside from cloaking, there should be no hidden text or links built into your website. Do you perform analysis on competitors and keywords? This answer should be yes. A good evaluation of your business involves research and analysis of competitors as well as important target keywords. How do you measure and monitor my website traffic? The most common analytics tool is Google Analytics. Google analytics should be embedded into your website, throughout the WebPages and...

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### Questions to Ask Your SEO Firm

> Boost Your SEO Strategy! The Top Questions to Ask Your SEO Company. Ensure Effective Collaboration for Online Growth!

- Published: 2011-08-11
- Modified: 2023-11-15
- URL: https://premierecreative.com/blog/questions-to-ask-your-seo-firm/
- Categories: Digital Marketing, Search Engine Optimization
- Tags: Keywords, Landing Pages, Link Building, Off-Page SEO, On-Page SEO, Organic Website Traffic, SEO Agency, White Hat SEO

In our previous blog post we touched on a few important things to consider when “shopping” for an SEO firm. Always do your research, and make sure your SEO company is doing their research as well. To make it easier for you, here are five questions you should ask your SEO agency before hiring them: 1. Are you going to make any changes to my website? A specific type of SEO is necessary in order for optimization to take effect and that is called on-page SEO. On-page SEO has to do with your website and making sure all pages are properly formatted. The right SEO company will ask for permission to update and edit your site appropriately. 2. Are you going to help create the content? If not, are you going to update or add pages? As a sub-question to number one, the answer to this should be yes. Many websites build landing pages which SEO companies will then optimize. Targeted keywords also need to be implemented into current content and any updated webpages. \ 3. What are you going to do besides updating my website? There are endless off-page SEO services. Web directories are very helpful for building backlinks and bringing new visitors to your website. Your SEO company should be constantly building new links and adding links to website and web directories. 4. Will you be targeting additional keywords over time? Since the Internet and search engines themselves are constantly updating and refreshing, so are the keywords associated...

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### Compare SEO Companies

> Discover the Best SEO Companies with Unbiased Comparison & Reviews. Find the Perfect Fit for Your Business's Online Success!

- Published: 2011-08-08
- Modified: 2023-11-15
- URL: https://premierecreative.com/blog/compare-seo-companies/
- Categories: Digital Marketing, Search Engine Optimization
- Tags: Keywords, Link Building, Search Rank, SEO Agency, White Hat SEO

Okay so you’ve decided that your business needs an SEO program implemented. You want to rank for top keywords and bring in new customers. Now what? It’s time to shop around for an SEO company. There are a few important key points you need to remember when requesting, receiving and comparing proposals. Each SEO company breaks down their proposal differently, so be sure to dissect each point and compare it to each company. Here are some things to keep in mind: First and foremost, an SEO company’s pitch will tell you a lot about the company, the personality and how the agency is structured. You can get a good feel for a company and the work they will produce just by the types of questions they ask. Are their questions thorough and detailed? Based on their requests for data, can they make an accurate assumption about your company? Did they require access to your analytics account? What exactly is each SEO company going to do? What SEO services are included? Which company can guarantee to get your website ranked top 3 on Google for specific keywords? The length of your agreement is also an important concept to consider. Like many things on the Internet, ranking and SEO services take time. A month-to-month contract won’t be as effective as something longer, like 6 months to a year. An SEO company should be able to guarantee you progress and ranking in one year. How will each SEO company measure success? Traffic is...

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### Successful Email Marketing Strategies

> Achieve email marketing success: Explore proven strategies to engage subscribers, drive conversions, and boost business growth. Learn more!

- Published: 2011-07-25
- Modified: 2023-11-15
- URL: https://premierecreative.com/blog/successful-email-marketing-strategies/
- Categories: Digital Marketing, Email Marketing
- Tags: Email Marketing Agency, Email Segmentation, Email Subject Lines, Newsletters

We’ve talked about the importance of newsletter marketing in a previous blog, but wanted to touch on a few important areas and talk about why newsletter marketing is so important. For a small business, it’s important to take advantage of any internet marketing opportunities available to you. Email newsletter PAC NJ for July  Web marketing hasn’t replaced traditional marketing entirely, but it has become very relevant for small businesses. Developing good newsletter concepts and designs can be time consuming and difficult. If you feel the challenges of newsletter marketing are too challenging or you just don’t have time, consider hiring a web designer or web marketing agency to relieve you of the work! Those participating in newsletter marketing are sure to keep others aware of their brand. There are many other worthwhile benefits as well. Newsletters build loyalty with clients and customers. When customers are informed about your product or business, they may consider your business or service next time they’re “shopping. ” It’s also important to stay in touch with your audience. Just including your name or logo on your newsletter may remind your customers of your business.   Newsletters also help educate people. What’s the latest in your industry? What do you want your customers to know about your business? Educate your customers or potential customers. Coupons or discounts can draw in new customers or repeat customers. Web marketing is a great way to attract business to your website, your blog and your business. Give them...

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### Designing Simple Websites for Clients

> Create client-pleasing websites! Master the art of simple, elegant design. Learn to deliver user-friendly sites that drive results!

- Published: 2011-07-13
- Modified: 2023-11-15
- URL: https://premierecreative.com/blog/designing-simple-websites-for-clients/
- Categories: Website Design
- Tags: Content Management System (CMS), HTML, Landing Pages, Return on Investment (ROI), Website Design Agency, Website Navigation

Now that we’ve covered basic website design features and SEO friendly WebPages, Premiere moves into the navigation of your website. We employ HTML text as navigation rather than using graphics of Flash. This limits the choice of fonts we can use but search engines can catalog and follow the links more easily and our clients can add or remove pages using a content management system (CMS) rather than having to rely on a web designer to change graphical elements every time a page changes on the site. At Premiere, we can include a CMS in your quote, but the benefits of having one are priceless. While it may be “creative” to design a website and your homepage (and navigation) with no text and a single small photograph, visitors may have a hard time finding the page through search engines. It’s important to think about your web design because the simplest things may be the most beneficial. Our clients are businesses who spend a fair amount of money to establish a presence on the Web and an important component of our business is to make sure they’re getting a good return on their investment. That said, we never design a website in a vacuum. We present options to our clients for them to choose the direction they think represents their company best. We will weigh the pros and cons of each design as to their merits of communication, SEO and practicality, but ultimately the choice is the client’s. If a client...

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### Copywriting for PPC Ads

> Craft compelling PPC ads! Learn copywriting strategies to capture attention, drive clicks, and convert with persuasive ad content!

- Published: 2011-07-09
- Modified: 2023-11-15
- URL: https://premierecreative.com/blog/copywriting-for-ppc-ads/
- Categories: Digital Marketing, Paid Advertising
- Tags: Copywriting, Google AdWords, PPC Agency

Internet advertising and PPC ads require you to be quick to the punch. With that said, you have limited space to capture your audience’s attention so be sure to get straight to the point. Always think about your keywords when you are writing your ad copy and be sure your ad is relevant. Web marketing is strategic because your readers are only looking at your ad for seconds, at most. There are a few tips your should follow when writing your copy in your internet advertising ads. Always check out your competitors and observe their strategies. Can you be more creative and enticing? With all the competition in web marketing and the internet in general, it’s important to say what you want quickly. Sometimes, the less words you have, the greater the impact on the reader. Be as specific as possible when marketing online. Use descriptive words that draw the reader in, have them want to know more. Also, using call-to-action words such as “buy” or “order” may give them another reason to click. Try to be different than others that appear in search results for your keywords. You want them to click on your internet advertising ad, so be creative.

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### Pay-Per-Click Best Practices

> Boost PPC success! Discover essential best practices for effective pay-per-click campaigns. Drive traffic and conversions today!

- Published: 2011-07-06
- Modified: 2023-11-15
- URL: https://premierecreative.com/blog/pay-per-click-best-practice/
- Categories: Digital Marketing, Paid Advertising
- Tags: Google AdWords, Keywords, PPC Agency

Pay Per Click (PPC) is a common form of web advertising that allows advertisers to bid on keywords. As opposed to paying a flat fee, with PPC, you only pay if your ad is clicked on. You can determine your budget and work you internet advertising around it, but there are a few basics you should know before you begin. Keyword costs ranged based on the words you are searching. You can set your cost, but be aware if someone outbids you, your ad placement will become less prominent. Carefully choose keywords that are relevant to your content website and use geographical regions to help target your local market. Your advertising campaign should allow you to arrange your keywords accordingly. The timing and placement of PPC ads are almost instant. Ads are inserted above and to the side of organic searches and go live as soon as you submit your campaign. You can also choose to run your advertising campaign whenever you want to. PPC ads can be targeted to anyone you want. For local businesses, you may want to focus on your local area and use keywords that your audience would search for. Since ads are text, you can edit the coy to coincide with specific keywords. You will generate more traffic with PPC campaigns, so this is a great way to start your internet advertising

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### Budgeting a PPC Campaign

> Master PPC campaign budgeting! Get expert tips to allocate resources wisely. Drive conversions and ROI with strategic budget management.

- Published: 2011-07-02
- Modified: 2023-11-15
- URL: https://premierecreative.com/blog/budgeting-a-ppc-campaign/
- Categories: Digital Marketing, Paid Advertising
- Tags: Google AdWords, Keywords, PPC Agency

As you can probably assume by now, advertisers only pay for online advertising in pay per click (PPC) form when users click on the ad. PPC advertising can help your business earn visibility with users looking for their services. The cost of this type of internet advertising can vary based on your campaign, but be alert of the costly clicks. Advertisers bid on keywords in specific search engines and win a prominent ad spot. Bids are placed based on what advertisers are willing to pay for each keyword. The cost per click of your ad is the amount you are willing to pay for each click. The tricky part of this process is identifying which keywords you will incorporate into your advertising campaign. There are highly competitive keywords in search engines, which tend to be general terms, and tend to be quite expensive. There are two sides to bidding on a popular keyword: one, the traffic to your site will increase almost instantly and two, each click costs you part of your budget and that online advertising cost will increase quickly as well. A good way to use online advertising is to bid on keywords that are most relevant to your website content. Think about specific brands, geographical regions and other, more defined keyword phrases. Internet advertising is very competitive, especially general PPC keywords.

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### Optimizing Your PageRank

> Maximize your online presence: Learn effective techniques for optimizing page rank. Boost visibility, engagement, and search engine rankings.

- Published: 2011-06-29
- Modified: 2023-11-15
- URL: https://premierecreative.com/blog/optimizing-your-page-rank/
- Categories: Digital Marketing, Search Engine Optimization
- Tags: 404 Pages, PageRank, SEO Agency, User Experience (UX), Website Navigation

Page Rank is very important to your website, as are many other web marketing services. Of course SEO is important, but there any many other ways to improve your Page Rank. When developing and constructing a website, be sure to build your site with smart architecture. Faceted navigation is important for your website and any online marketing you plan on exploring. Users should be able to explore by filtering available information so make sure navigation around your website is simple, easy to read and doesn’t need explanation. While developing your website it is important to be sure all broken links are fixed. Links are constructed many times based on SEO and small errors can be overlooked. When 404 errors occur throughout your website, Google may take that as a lack of credibility. If you can’t fix 404 errors, be sure to redirect the page to a relevant content-rich page.   Follow simple online services outlines to figure out redirection. When deciding on a host for your website, make sure you choose a fast server. A hosting server that utilizes multiple resources will be sure to load your website at a faster rate. Google also views this as one of there many classifications for ranking. Choosing a host is just as important as choosing your web marketing company. One last important feature of a website that helps with Page Rank is an XML sitemap. An XML sitemap lists are the URLs for a website and informs search engines of the links. Search...

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### ICANN Domain Changes

> New ICANN domain changes! Understand their impact on websites and online presence. Get insights on adapting to the new landscape.

- Published: 2011-06-25
- Modified: 2023-11-15
- URL: https://premierecreative.com/blog/new-domain-changes/
- Categories: Digital Marketing, Website Design
- Tags: Brand Building, Digital Marketing Agency, User Experience (UX), Website Design Agency, Website Domains

Early this week, The Internet Corporation for Assigned Names and Numbers (ICANN) approved a plan to increase the number of Internet domain name endings, called generic top-level domains (gTLDs). In other words, the dot-com era is over and anyone can register any name they want as a web address. Instead of having companies use the 22 generic gTLDs, which include . com, . net and . edu, users will be able to end their addresses with anything: the name of their company, such as coca. cola, or their city, jpmorgan. nyc or jpmorgan. europe. This can be very helpful for internet marketing and even search engine optimization (SEO). Although the idea behind the upcoming change was to potentially spur innovation and give companies and users more choice on the Internet, search engines are already warning Internet users that the change has potential to create widespread user confusion. If someone wanted to search for Wells Fargo, would that be wellsfargo. com, wells. fargo or wellsfargo. bank? Although useful for internet marketing purposes, until the general internet users catch up, it may not be as effective as we think from the get-go. Beginning in 2010, ICANN will be accepting applications for address changes, but not everyone will be jumping for a quick domain change. Just to apply, a company, government or individual must pay ICANN $185,000 and the application itself is a few hundred pages long. If approved, the annual fee to operate the registry is $25,000. There’s no doubt big companies and corporations will acquire their business names for the...

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### How to Improve PageRank

> Elevate your website's page rank with proven strategies. Enhance visibility, boost traffic, and climb search engine rankings effectively.

- Published: 2011-06-22
- Modified: 2023-11-15
- URL: https://premierecreative.com/blog/how-to-improve-page-rank/
- Categories: Digital Marketing, Search Engine Optimization
- Tags: PageRank, Search Rank, SEO Agency

Page Rank is an important factor used in many SEO campaigns. By now, you’ve learned that Page Rank is a numerical value that Google uses to determine how important a page is on the web. How do you increase your Page Rank? Most web marketing companies include these online services in their campaigns, but be sure to make the most of search engine optimization and Page Rank by following these simple rules. Most importantly, fill your website with original quality content and write keyword-rich pages that others will want to link to. Many web marketing tools utilized to their fullest and valuable content can help with SEO. Plus, others are more likely to link to your site if they read informative or interesting information. Links from outside sources or “backlinks” on your webpages help increase the credibility of your site. Google also has a hard time classifying pages with little copy. Keyword-rich pages help with SEO and make it easier to identify in search engines. Be sure to remove or fix duplicate content on your website. Any web marketing company will tell you, you’re just making it harder on yourself. There should only be one version of each page on your website. Google doesn’t want to read through duplicate content and SEO services only become more challenging. By having duplicate content, Google and other search engines may penalize you, thinking you are trying to outsmart their system.

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### Newsletter Marketing

> Unlock the potential of newsletter marketing. Discover strategies to engage subscribers, build relationships, and drive conversions!

- Published: 2011-06-20
- Modified: 2023-11-15
- URL: https://premierecreative.com/blog/newsletter-marketing/
- Categories: Digital Marketing, Email Marketing
- Tags: Email Automations, Email Marketing Agency, Email Segmentation, Email Subject Lines, Newsletters

Newsletter blasts are a great way to stay in touch with customers, offer new products and promotions and share new content from your website. Email blasts also serve as great web marketing tools. Take this email newsletter from Professional Audio Consultants (PAC) as an example. Outdoor audio and video specials For local businesses, it’s a great idea to offer a promotion in your email blasts. Since summer is almost here, outdoor activities are on everyone’s mind. PAC focused on an outdoor theme for their June newsletter, offering a 10% discount off any outdoor equipment. This is a great way to bring your customers in, have them inquire about new products and offer a discount. Also included in the newsletter is information links. PAC used two different approaches, one link to the website’s outdoor audio/video page where you can find helpful information about outdoor products. The second link was to a blog post written by the company’s President. Here, there’s more of an opinion/personal view, but still with informative content about outdoor audio/video products. Overall, you want to inform your customers. With any web marketing, you need to be creative. What’s the theme? What are you offering customers? Why do they want to read your newsletter? An email newsletter is a great way to wrap up your efforts. You can tie-in your blogs, your website and any promotion you want to run. Continue to offer new promotions each month and be sure to include relevant articles to...

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### Analyzing Keywords for Best SEO

> Learn how to analyze SEO keywords for maximum impact. Drive traffic and enhance your website's search engine visibility.

- Published: 2011-06-07
- Modified: 2023-11-15
- URL: https://premierecreative.com/blog/analyzing-keywords-for-best-seo/
- Categories: Digital Marketing, Search Engine Optimization
- Tags: Branded Keywords, Keywords, Long-Tail Keywords, Negative Keywords, Organic Keywords, Search Rank, SEO Agency

In our last post, we mentioned that there are two things to consider when identifying your SEO keywords. In today’s update, we cover the second half of the keyword identification process: competition analysis. Competition for the keyword: When dealing with search engine marketing, you’ll want to ask yourself how many other sites are competing to be noticed for your target keyword. It’s not surprising that is a lot more competition for the keywords “bakery nyc” than there are for “bakery union square nyc. ” If at all possible, you should target the smaller market because you will have a better chance of standing out among the crowd of listings. It’s the equivalent of holding up a sign at a rally of 300 people versus holding up a sign at a rally of only 30 people. In the first scenario, you are exerting a lot of energy to be heard, but the sheer mass of people you are competing has the power of diluting even your mightiest efforts. On the other hand, in the second scenario, you don’t have to exert as much energy, yet you will still have a better chance of being noticed. The best SEO keywords are the ones that are popular and have a low rate of competition. As a result, doing prior research before embedding keywords into the various pages of your website is critical and can save you a lot of time/resources.

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### How to Choose Keywords for SEO

> Navigate the art of keyword selection for optimal SEO results. Learn how to pick high-impact keywords for your website's success.

- Published: 2011-05-30
- Modified: 2023-11-15
- URL: https://premierecreative.com/blog/how-to-choose-keywords-for-seo/
- Categories: Digital Marketing, Search Engine Optimization
- Tags: Keywords, Link Building, Search Rank, SEO Agency

The first step in SEO is identifying your target keywords. Although this may sound like a simple task, it really should not be taken lightly. You want to select the right keywords to target, and to do so, you must take into account two critical things in your analysis: 1) popularity of the keyword, and 2) the competition for the keyword. Popularity of the keyword: Your list of target keywords should consist of only keywords that users will be searching. For example, if you own a bakery, it would make more sense to target “bakery nyc” than “bakery new york city. ” Chances are that most people will not bother typing out “new york city” and will instead use the abbreviation. If you build links around a keyword/key phrase that no one uses, then you are wasting your web marketing efforts. A common SEO mistake people make is to use their company’s name as a target keyword. However, there is no need to target your company’s name as a keyword. To illustrate why, let’s go back to the bakery example. Say the bakery’s name is called Sugary Smiles. A business practicing flawed internet marketing techniques would make sure that their company’s website is ranked #1 on the results page when people type in “sugary smiles” into search engines. The problem with this is that it is only useful for attracting people who already know about your company, but it isolates an entirely untapped channel of potential clients who don’t know the...

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### Importance of Good Keywords in Website Content

> Unlock the power of effective keywords in your web content. Learn how keyword usage boosts visibility and engages your target audience.

- Published: 2011-05-26
- Modified: 2023-11-15
- URL: https://premierecreative.com/blog/importance-of-good-keywords-in-website-content/
- Categories: Content Marketing, Digital Marketing, Search Engine Optimization
- Tags: Keywords, Off-Page SEO, On-Page SEO, Search Engine Result Page (SERPs), Search Rank, SEO Agency, Title Tags

Header tags are especially important they are used as headlines and scanned by search engine robots when crawling indexed pages. Although there are different levels of headers, it’s important to only use one H1, one H2 and one H3 on each webpage. Header tags make it easier for search engines to find and determine the content of your webpage, but you don’t want to confuse the bots by having multiple headlines. Be sure to use relevant SEO keywords and descriptive words so the search engine knows what your page is about. Title tags are also important place for SEO keywords. Title tags describe the document and are very important for on-page SEO and appear in three different areas: at the top of the browser (and on applicable browser tabs), in search engine results and external links. Try and place important keywords towards the front of the title tag, which is more helpful for ranking. Be sure to include title tags on all of your webpage which help increase rankings in search engines. On top of all the on-page SEO practices you should be aware of, we know that content is one of the most important things in your web design. Content is the main piece of your website and the reason it exists: what are you offering, what is there to learn, what are the services you offer, etc. Your content is core and should answer all of these questions. SEO keywords are an important part of your web design...

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### Search Engine Optimization Basics

> Master SEO essentials! Explore fundamental strategies to enhance your website's visibility and rankings. Elevate your online presence today!

- Published: 2011-05-24
- Modified: 2023-11-15
- URL: https://premierecreative.com/blog/search-engine-optimization-basics/
- Categories: Digital Marketing, Search Engine Optimization
- Tags: Keywords, Search Engine Result Page (SERPs), Search Rank, SEO Agency

Having at least a basic knowledge of web marketing will benefit anyone looking to drive more traffic to his or her site. Today’s generation is noticeably more technologically savvy than past generations. Chances are that if someone is interested in a product or service, he or she will look it up online before trying anything else. With the internet being the primary tool people depend on for fast information; it is crucial to any company’s success to consider search engine optimization. What is search engine optimization (SEO)? Simply put, it is the strategic placement of target keywords on a web page in order to obtain a higher search engine ranking. When people type in the service or product that you sell into a search engine, you want your site to list high on the first page of links that the search engine returns. Say you just opened up a bakery in NJ and are hoping to attract traffic to your website. Quite frankly, most people nowadays don’t have the time/patience to browse past the first page of results in search engine returns. So when people type “bakery NJ” in the search engine and your website doesn’t appear on the first page of results, then you’ve just missed out on potential customers who might have been willing to try out your store had they known about it. Fortunately, thanks to internet marketing, even if you don’t rank on the first page now, that doesn’t mean you are doomed to being stuck...

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### Importance of Analytics for SEO

> Uncover the vital role of analytics in effective SEO. Learn how data-driven insights fuel optimization strategies for online success.

- Published: 2011-05-20
- Modified: 2023-11-15
- URL: https://premierecreative.com/blog/importance-of-analytics-for-seo/
- Categories: Content Marketing, Digital Marketing, Search Engine Optimization
- Tags: Bounce Rate, Google Analytics, Google Analytics 4, Keywords, Long-Tail Keywords, Search Engine Result Page (SERPs), SEO Agency

Once you have finished inserting keywords in the individual pages of your website, you will need to keep track of your web marketing progress. Search engines routinely index and re-index web pages as a way to keep their search results up with the times. This results in a time delay that explains why it may take a few months before you can actually see an increased ranking in search engine listings. The next step in the SEO process is to look at web analytics. Now that you have optimized your web pages, you will need to collect and analyze data about your various optimized web pages. Thanks to web analytics, you can view how many people go to your site, where they are coming from, how long they stay on your site, and what pages they are viewing. All of this information is incredibly helpful in understanding what your viewers are interested in. For example, if you see that most people are clicking on your “mini cupcakes gift sets” page, then it’s a good indicator that you should continue putting a lot of focus on that area, both on the website and in the actual bakery. And if you see that the “festive pies” page isn’t getting as many hits as the other pages, then you should evaluate the situation and determine whether this is because the page itself is not appealing or if perhaps customers are just not that interested in festive pies (in which case you could then...

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### Combining Web Design with Your SEO Strategy

> Integrate web design seamlessly into your SEO plan. Discover how harmonizing design and optimization enhances user experience and rankings.

- Published: 2011-05-13
- Modified: 2023-11-15
- URL: https://premierecreative.com/blog/web-design-seo-strategy/
- Categories: Digital Marketing, Search Engine Optimization, Website Design
- Tags: Content Management System (CMS), Drupal, Joomla, ModX, SEO Agency, Title Tags, Website Design Agency, Website Navigation, WordPress

Most web designers use a Content Management System (CMS) in their development process. It’s very important to build a CMS system for many reasons. CMS web design gives clients the flexibility to modify the content and photographs within their site by themselves. Because of the web design SEO strategy taking place within the website, most times the CMS system with be limited for the client. Things like navigation structure, or critical SEO features such as title tags, url structure, headers and footers cannot be altered. These features have been built using best web design and SEO practices and therefore shouldn’t be changed without making your web designer aware. Simple tasks such as editing copy or switching out images on your website can become time consuming and costly. By developing a CMS system, clients can do these tasks on their own without the web designer becoming involved. It’s important for your web designer to stay focused on the larger picture and concentrate on enhancing the client’s brand, generating buzz and more. Working with open source tools that already have large communities, such as ModX, Joomla, Drupal and Wordpress and helpful to your web design and SEO strategies. Technology programs have become more user-friendly and helpful and encourage businesses to become involved.

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### Internet Marketing Issues to Consider

> Navigate the complex landscape of internet marketing. Explore key issues to address for successful online campaigns. Boost your web strategy!

- Published: 2011-05-06
- Modified: 2023-11-15
- URL: https://premierecreative.com/blog/internet-marketing-issues-to-consider/
- Categories: Digital Marketing, Search Engine Optimization, Website Design
- Tags: Audience Targeting, Blogging, Google, SEO Agency, Website Design Agency

When marketing for a small business, you’re most valuable approach would be internet marketing. As opposed to traditional marketing, web marketing allows you to pinpoint your audience. Defining your niche market first gives you an opportunity to use your resources at their best. A large part of marketing to your audience involves directing consumers to your website. You shouldn’t have a website without search engine optimization (SEO). When you first decide on designing a website, one of the first things you should consider is an SEO program. SEO allows your site to become optimized to your consumers and the large search engines, such as Google, Yahoo and Bing. Target keywords should be strategically inserted throughout your website to give search engines an idea of who you are. When consumers search online, these search engines browse through your pages to rank the most relevant businesses first based upon their SEO strategies. SEO will expand your visibility for more people to find you and potentially bring in new leads. Social media and social networking also play a large part in web marketing for small businesses. There are a number of social networking sites, blogs, forums and discussions taking place where consumers, business owners and the entire community is able to communicate with one another. Bloggers and websites can link back and forth, share valuable information and develop potential business relationships. Always remember to think about your audience before you create any web design features or being your internet marketing approach. They are...

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### Web Marketing Strategies

> Elevate your presence with effective web marketing strategies. Learn tactics to drive traffic, engage audiences, and achieve digital success.

- Published: 2011-05-03
- Modified: 2023-11-15
- URL: https://premierecreative.com/blog/web-marketing-strategies/
- Categories: Digital Marketing, Search Engine Optimization
- Tags: Audience Analysis, Blogging, Keywords, SEO Agency

Defining your niche market before you begin your internet marketing strategy will only help your company’s success. Having a focus on your specific market is important for your SEO strategy and web marketing efforts overall. Targeting your niche marketing will start with some thorough research. Always do research on your audience and potential audience. What websites do they use? What blogs and forums are popular? What SEO keywords do they search with? What other companies do they buy from? The research stage is a very essential step in your internet marketing plan. This investigation, if you will, helps you learn and understand your audience. By now you’ve learned that your internet marketing strategy should be directed towards a defined audience. Once you figure out your niche, you can begin the SEO process. SEO will bring your website to the targeted niche and based upon the strategies your internet marketing company implements, you can become the go-to for your audience’s needs. Keywords should be mentioned on every page of your site, correlating with the content. It’s important to spread out your keywords and mix them with geographical clues such as state, town, counties, etc. Many searches are conducted using geographical tags. It’s important to identify and learn about your niche market in order to gain anything from internet marketing. Begin with keyword research, browse the blogs, forums and other websites they are active in and be sure to complete the search engine optimization keyword research for your website.

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### Importance of a Sitemap in Web Design

> Enhance your website's structure and SEO with a well-organized sitemap. Learn how sitemaps impact user experience and search rankings.

- Published: 2011-04-26
- Modified: 2023-11-15
- URL: https://premierecreative.com/blog/importance-of-a-sitemap-in-web-design/
- Categories: Digital Marketing, Website Design
- Tags: Keywords, Search Engine Optimization, User Experience (UX), Website Design Agency, Website Usability, XML Sitemap

One of the most important first steps in designing a website is developing a sitemap. A sitemap is a page within your website that lists and categorizes all the pages and content of your website. The page can be used as an outline for your web design as well as a way to organize your website layout and content throughout your site. A sitemap is built for organization and structural reasons. It gives users and search engines a quick outline for what your website contains and where all the content is located. Users may view this page to get a glimpse of how your site is organized and they can also find exactly what they’re looking for. Search engines rely on sitemaps to find your content. When a search is conducted, every page on your website gets sorted through. Search engines can’t send your website traffic if they cannot share the content hiding within. With search engine optimization techniques added throughout your web design, your pages will eventually start ranking high in web searches. If your business is planning on building a website, be sure to only take bids seriously from companies who document page count. A sitemap is a necessary blue print for your web design. How can you build a house without knowing the number of rooms your require? Same goes for a website design. Once you build a sitemap, keyword research can be conducted and you can begin to design your wireframes.

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### A Minimalist Approach to Designing Websites

> Discover the power of minimalist web design. Create elegant, user-friendly websites that focus on the essential elements.

- Published: 2011-04-17
- Modified: 2023-11-15
- URL: https://premierecreative.com/blog/a-minimalist-approach-to-designing-websites/
- Categories: Digital Marketing, Website Design
- Tags: Search Engine Optimization, User Interface (UI), Website Design Agency, Website Navigation, Website Usability

At Premiere Creative, we work with our clients to design and build websites that reflect the real-world needs of both our clients and the visitors to the sites. As such, there are conventions that we know work so we continue to use them in our web design. Having a logo at the top center or top left of the page, horizontal main navigation, left-side sub-navigation on interior pages, search near the upper right corner, main contact information at the top of the page, utility links in the footer, a text line length of 50 to 80 characters, and prominent social media sharing links are all important website design features and should be used in the creation of your website. Once the important features are secured in the web design, we may propose alternatives, often our clients choose large images on their home pages that give visitors an initial impression for their business. Further, clients often choose a sequence of images so that visitors can see various aspects of their businesses. If the client needs to sell products, we will feature those as well on the homepage and also offer promotions if available. Our websites are designed with best practice for search engine optimization (SEO) and user interface (UI). What this means is that we use a standard page width that can be viewed on the minimum common monitor size (17 inch). In adhering to this format, over 95% of the visitors to our sites are able to view primary information...

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### How to Design a Website

> Master the art of website design with our comprehensive guide. Learn step-by-step techniques to create stunning and effective websites.

- Published: 2011-04-15
- Modified: 2023-11-15
- URL: https://premierecreative.com/blog/how-to-design-a-website/
- Categories: Digital Marketing, Website Design
- Tags: CSS, Javascript, User Experience (UX), Website Design Agency, Website Navigation, Website Speed, Website Usability

Website design can be very effective for both you and your company. There are many basics you want to be sure you’re following when you design a website. First and foremost, be sure to keep your web design clean and simple. Make sure your colors are appropriate and nice to look at, not too dark. Be sure to make the website design appealing as well, something that jives with the business. Your homepage should have minimal features; you don’t want to distract the user, you want to draw their attention. Use the least amount of JavaScript and flash animation effects as possible. Flash animation and JavaScript take longer to load than other options, such as Ajax programming. Your web designer will share the differences, pros and cons of each program and why you should avoid Flash animation and Javascript. When you design a website, using CSS is in your best interest. This layout presents your language in an easier, faster manner that arranges your content properly. User-friendly navigation is essential to any website design. Always start by using text-based navigation, no Flash, Javascript or images. Think simple, nothing that would take long to load or confuse the user. Placement is also very important. Be sure to place navigation in a highly visible spot on the webpage, where a user would see it right away. Proper site navigation should be woven seamlessly into the design of the website so as to guide the user towards where you would like them to...

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### The Benefits of Using a CMS

> Explore the advantages of a CMS on your website. Streamline content management, enhance user experience, and boost online growth. Learn more!

- Published: 2011-04-12
- Modified: 2023-11-15
- URL: https://premierecreative.com/blog/benefits-of-using-cms/
- Categories: Digital Marketing, Website Design
- Tags: Content Management System (CMS), Magento, Shopify, User Experience (UX), Website Design Agency, Website Navigation, Website Usability, Weebly, Wix, WordPress

There are many points to consider in web design. When you choose your web designer, be sure a Content Management System (CMS) is included in the website build. Most web designing companies don’t offer CMS as part of the package, but Premiere does. A CMS is a software system that allows you and your web designer to manage and make changes to the content of your website. A management system of this sort has many benefits to you, your company and your web design team. A website shouldn’t be built without a CMS for a number of reasons, but let’s discuss the benefits of a CMS first. First, CMS is easy to use with simple navigation and you can access from any computer with an internet connection. CMS helps keep you stay organized and can store web content (documents, shopping carts, polls and more) for future updates to your website. Since your website design and CMS are separate, you have the ability to change your web design without having to update the content as well. You also have complete control of the CMS. You and your team can have full access to the CMS, and the administrator can customize settings for each account. A website with constant updates, whether it be articles, polls, surveys or promotions, can benefit tremendously from a CMS. With CMS you can control the scheduling of your updates without having to constantly edit the system manually. This can help when you are publishing content from multiple...

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### What is PageRank? Google PageRank Explained

> Unveiling the mystery of PageRank! Understand Google's algorithm and how PageRank works to boost your website's online presence.

- Published: 2011-04-10
- Modified: 2023-11-15
- URL: https://premierecreative.com/blog/what-is-pagerank-google-pagerank-explained-2/
- Categories: Digital Marketing, Search Engine Optimization
- Tags: Backlinks, Google Algorithm, Organic Website Traffic, PageRank, Search Rank, SEO Agency

PageRank is a numerical value that Google uses to determine how important a page is on the web. In other words, it is a link analysis algorithm that evaluates and measures the importance of your website and along with Search Engine Optimization, is one of many factors used by web marketing in determining where a webpage appears in search results. Named after Google co-founder Larry Page, PageRank is largely based upon the number and quality of backlinks a webpage has. According to the Google founders, the most important pages on the internet are the ones with the highest number of links leading to them. Think of this as a voting scenario. Each link is a vote and by linking to a site, you are casting a vote. Although each link counts as a vote, pages with a higher PageRank value have more weight when “voting” compared to pages with lower PageRank. Another factor determined in PageRank is the number of links on the page casting the “vote. ” Pages with more links have less weight. PageRank is measured on a scale of zero to ten. Each individual page within a website is assigned a number, which means that an internal page have a high PageRank than your homepage. A page with a higher PageRank is considered more important in search results and is more likely to be listed above a page with a lower PageRank. Many online services contribute to great position in web searches and PageRank can only help your...

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### Is PageRank Important to Your Website?

> Discover the significance of PageRank for your website's success. Learn how it impacts visibility and search engine rankings. Read more!

- Published: 2011-04-07
- Modified: 2023-11-15
- URL: https://premierecreative.com/blog/what-is-pagerank-google-pagerank-explained/
- Categories: Digital Marketing, Search Engine Optimization
- Tags: Backlinks, Google Algorithm, Organic Website Traffic, PageRank, Search Rank, SEO Agency

PageRank is an algorithm used by Google that calculates a web metric, which shows how reputable and important a particular page is on the internet. So exactly how important is PageRank to your website? Google considers PageRank as one of the most important factors while ranking a site in search results. Just as many other Internet Marketing strategies, PageRank can be vital for any website that depends on traffic from search engines. You will be ranked higher than other sites if you have good PageRank. As mentioned in the previous post, PageRank is measured on a scale of zero to ten. With all the web marketing strategies and SEO services, many sites are competing for the same keywords. When all factors are equivalent in a web search, then it will be the PageRank of the site that will decide its search ranking. Webpages with a higher PageRank will be ranked above pages with a lower PageRank. In order to get a high PageRank, you need to have other websites link to your pages. It is important to develop quality website content that others can link to (people like to link to sites they find interesting or informative). There are an endless number of online marketing strategies you can implement, but PageRank is sure to be one you don’t want to leave out. Search engines are crucial to any website and PageRank helps your site rank higher in web searches.

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