Industry: Education

Service: Academics and Tutoring

Challenge: To generate new leads locally where the business has facilities, and nationally for their online tutoring options. To allow satellite offices the ability to easily schedule and advertise mock testing schedules. To encourage parents and students across all locations to register for services.

Solution: We leveraged diverse images to showcase the diversity of clientele and to better highlight the firm’s global presence; created a countdown clock for mock testing that works as a “call to action” for visitors and showcases a major revenue stream for client; introduced color coding of sub-specialties across the platform giving each area (income stream) a unique identity within the overall brand; created a back end system that allows client to easily update mock testing schedules; created private portal for clients to purchase tutoring sessions online; and oversaw an extensive web advertising campaign.

Result: Increased traffic 260%, and increased organic google traffic by 760%*

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