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Despite some marketers using the two terms synonymously, an SEO content writer is not an SEO copywriter. A copywriter and content writer’s responsibilities are often misunderstood; and although [...]

Meta tags are the foundation of on-page SEO, and the first step necessary to be properly added after you finishing building any new web page. Meta tags are snippets of code that tell search [...]

Google AdWords is an intricate, complex system where even the most seasoned, forward-thinking experts can make simple mistakes that can ultimately cost conversions, impressions, and money. Here [...]

Direct traffic, commonly misinterpreted as bookmarked websites or familiar URLs, takes on a new meaning when you view your website’s traffic using Google Analytics. All of your [...]

Where else can any business, small or large, target their specific customers day or night? Google Search Ads. Like many business owners, you tend to receive Google postcards every few months [...]

With Google’s release of their mobile-first indexing algorithm, businesses need to place greater emphasis on improving mobile users’ experiences. To remain relevant, a successful SEO [...]

Collectively, companies spend billions of dollars on digital marketing each year, making the Internet a powerhouse that drives modern marketing initiatives. Organizations utilize web marketing in [...]

Anyone who has ever flown always hopes for a smooth landing. Once the plane hits the ground, passengers feel a sense of relief when we reach the destination. Relative to websites, businesses [...]

Like everything in life, we all want to improve and better ourselves continually. You want to be the best in your industry, and that requires work. If you lack a basic SEO strategy in your [...]

Have you noticed a sharp drop in traffic or a noticeable tumble in your search engine rankings? If you answered “yes” to both of these questions, then there’s a chance that your website was hit [...]