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Tag Archives for: "paid search"
Home /
 Using Google Ads for Online Success
By John Busold
In Google
Posted September 16, 2020

Using Google Ads for Online Success

When my mom was a kid, she boasted an impressive collection of the Encyclopedia Britannica since it was the world’s go-to hub for answers at the time. Today, Google fills that position. With 3.5 [...]

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 Using Retargeting to Increase Website Engagement
By Adam Solomon
In Digital Marketing
Posted May 15, 2019

Using Retargeting to Increase Website Engagement

At times, it may seem like your web-browsing experience feels a bit too personal. Ever notice advertisements about products you recently searched for on Google (even as far back as a week ago) [...]

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 How to Win with Amazon’s Marketing Platform
By Sam Godsey
In eCommerce
Posted April 16, 2019

How to Win with Amazon’s Marketing Platform

As Amazon continues to tighten its grip around global e-commerce, advertisers flock to its exploding advertising platform with massive budgets and uncertain expectations. Although Amazon delivers [...]

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 Why You Need Optimized Landing Pages
By John Busold
In ppc
Posted January 17, 2018

Why You Need Optimized Landing Pages

With careful design and effective copy, you can take your lead generation to the next level. As the most important element in any successful PPC campaign, your landing pages play a crucial role [...]

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 The Anatomy of a Great Landing Page
By John Busold
In ppc
Posted November 7, 2017

The Anatomy of a Great Landing Page

Marketers can easily build landing pages these days, especially with all the digital tools available. But creating a landing page is only half the battle; the true challenge lies in creating a [...]

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 What Marketers Must Know About LinkedIn Ads
By Danielle Silvia
In Social Media
Posted August 14, 2017

What Marketers Must Know About LinkedIn Ads

As one of the top networks for business-to-business marketing, LinkedIn offers brands powerful advertising functions to reach audiences in a niche industry. While many marketers invest in [...]

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 What is a Landing Page?
By John Busold
In ppc
Posted July 3, 2017

What is a Landing Page?

As an essential component of any well-crafted marketing strategy, landing pages act as “landing pads” for prospects visiting your brand’s website. Whether you intend to generate leads, sell [...]

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 Driving Calls with Paid Search Ads
By John Busold
In ppc
Posted April 27, 2017

Driving Calls with Paid Search Ads

In 2015, approximately 65% of adults in the U.S. owned smartphones, including over 80% of people between ages 18 through 50. In 2015, Google reported that mobile search queries surpassed desktop, [...]

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 7 Elements in a Successful PPC Ad
By John Busold
In Google
Posted March 27, 2017

7 Elements in a Successful PPC Ad

Many advertisers still question the effectiveness of incorporating Pay-Per-Click (PPC) into their marketing strategy. While PPC advertising can be costly compared to other advertising media, [...]

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