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Tag Archives for: "Paid Advertising"
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 Using Google Ads for Online Success
By John Busold
In Google
Posted September 16, 2020

Using Google Ads for Online Success

When my mom was a kid, she boasted an impressive collection of the Encyclopedia Britannica since it was the world’s go-to hub for answers at the time. Today, Google fills that position. With 3.5 [...]

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 How To Use The Tiered Approach Method In Google AdWords
By Marie Rocker
In ppc
Posted May 4, 2020

How To Use The Tiered Approach Method In Google AdWords

Google is constantly coming up with new techniques to enhance and help their advertisers improve the quality of their advertising campaigns. The digital marketing industry consensus that [...]

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 The Guide to Proper Facebook Ad Sizes
By Adam Solomon
In Social Media
Posted June 17, 2019

The Guide to Proper Facebook Ad Sizes

Facebook is and always will be the top social media network. Despite what news media and the state of the business may suggest, over 2 billion users log on to Facebook every month. With an [...]

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 An Advertiser’s Guide to Google’s Display Network
By Nicole Rhoades
In Digital Marketing
Posted January 25, 2019

An Advertiser’s Guide to Google’s Display Network

Collectively, companies spend billions of dollars on digital marketing each year, making the Internet a powerhouse that drives modern marketing initiatives. Organizations utilize web marketing in [...]

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 Promoting Your Brand With LinkedIn Advertising
By Melissa Meade
In Social Media
Posted October 15, 2018

Promoting Your Brand With LinkedIn Advertising

LinkedIn is the largest professional networking platform with 560 million members. Failing to establish a LinkedIn presence means that you deny yourself the chance to connect with half a billion [...]

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 5 Tips For Writing a PPC Text Ad
By John Busold
In ppc
Posted October 4, 2018

5 Tips For Writing a PPC Text Ad

Today, generating valuable leads remains the number 1 priority for business owners. By working with Google or Bing, PPC search and display campaigns can generate a substantial amount of traffic [...]

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 The Best Ways To Advertise On Facebook
By John Busold
In Social Media
Posted January 24, 2018

The Best Ways To Advertise On Facebook

Shockingly, a recent Microsoft study claims that the human attention span decreased from 12 seconds in 2000 to approximately 8 seconds in 2013. So given the overabundance of online distractions, [...]

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