How to Promote your Website with Share Buttons

 In Google, seo, Social Media

If you’re reading this post, you probably already know that social media can serve as a marketing pathway to potential customers. Whether you’re a doctor looking for new patients, a home-improvement group looking for new contracts, or a clothing company looking for more sales, learning how to utilize websites such as Facebook, Google+, and Twitter can significantly increase your company’s outreach. So, how do you get started?

Perhaps the most common method of promoting social sharing is to implement buttons.

Caption:  Social buttons from Shoreline Pools. Note the use of Twitter, Facebook, and e-mail – other options can be accessed through the plus icon, minimizing clutter. Also note the lack of a like- or Tweet-count.

 

Does the image here look familiar? Nowadays you can find these “social share” buttons on nearly every site you go to. With just a single click, that site’s designer is allowing visitors to share or ‘like’ that page through their choice of a multitude of social networks, bringing more traffic to the site and the business.  Decreasing the friction to sharing your website is the main goal.  You want to make it as easy as possible for someone to pass on your thought leadership (there is nothing more powerful than a person-to-person endorsement of your brand!).

But before you get going, there are a few important aspects to keep in mind:

When deciding where to place social buttons, try to view your website from the visitor’s perspective. Not every page will have share-worthy content, so there is no need to overuse them. Too many can clutter your site and distract visitors. What would you ‘like’ on Facebook or Tweet to your followers?

Think about which social media sites you want to link to. Having eight different buttons can be overwhelming and visually unappealing. Is your target demographic high-school and college students? Then definitely link to Facebook and Twitter. Trying to reach an older, more professional crowd? Consider LinkedIn and Google+ instead. Looking for the mom-vote? Give Pinterest a shot. Is your site photo-driven? Flickr could also be a good option.

Also consider whether or not you want to display the number of previous Facebook likes, Tweets, or Google +1s. Unless your website is popular already, it’s probably better to not boast your handful of shares.

Caption:  Social buttons from Shoreline Pools. Note the use of Twitter, Facebook, and e-mail – other options can be accessed through the plus icon, minimizing clutter. Also note the lack of a like- or Tweet-count.

And as always, the key to social sharing is to create meaningful content that people want to share. If your content is captivating, people will share it with others whether or not there are buttons at all. But when a visitor is on the fence, the button serves as a nudge in the right direction. For more assistance on adding share buttons on your website, contact our experts at Premiere Creative and call us at (973) 346-8100.

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