Digging deep into web usability, Part I
A comprehensive site is great, but sometimes having too much content can be distracting and irritating to the user. To learn more about how to organize web design to enhance a site’s coherence, read the following web usability study on pilatesreformingny.com.
The first thing that I am struck by with the Pilates Reforming New York site is the use of color. Color is a very subjective issue so I want to tread lightly here. Some may love certain color combinations while others hate them so there is a certain amount of subjectivity at judging color combinations. That said, the colors of the site—chartreuse, four kinds of purple, baby blue, dark blue, and black— create a jarring, fragmented look to the page. This cool color palate creates a cold atmosphere to the environment of the page—one that is not inviting to the visitor. By contrast, on the getting started page, there is a small graphic with a multi-colored border that, by contrast to the site, is energetic, exciting and fun. The site would benefit by using such elements.
The logo is somewhat peculiar. The figure of the woman perched atop the empire state building hovering over several sharp and dangerous-looking buildings ~ how is that the cornerstone of your business (pilates, healthy, fitness, self confidence, empowerment, etc)?
The masthead area of the site above the navigation is completely wasted. This is prime communication real estate on any site, but it is not used at all. Primary contact information, web scheduler, special promotions, seasonal incentives and links to social media are some of the things that could be highlighted in this area.
To continue reading, please see the next post on the relationship between how “deep” a site is and its web usability.