ppc

Google is constantly coming up with new techniques to enhance and help their advertisers improve the quality of their advertising campaigns. The digital marketing industry consensus that [...]

Google AdWords is not for the meek at heart. Whether you are new to the platform or an experienced user, Google AdWords is an excellent medium for raising brand awareness and generating new [...]

Today, generating valuable leads remains the number 1 priority for business owners. By working with Google or Bing, PPC search and display campaigns can generate a substantial amount of traffic [...]

With careful design and effective copy, you can take your lead generation to the next level. As the most important element in any successful PPC campaign, your landing pages play a crucial role [...]

Marketers can easily build landing pages these days, especially with all the digital tools available. But creating a landing page is only half the battle; the true challenge lies in creating a [...]

As an essential component of any well-crafted marketing strategy, landing pages act as “landing pads” for prospects visiting your brand’s website. Whether you intend to generate leads, sell [...]

In 2015, approximately 65% of adults in the U.S. owned smartphones, including over 80% of people between ages 18 through 50. In 2015, Google reported that mobile search queries surpassed desktop, [...]

Google had been testing changes to the ad layout for desktop search for a while, and the shift is now official. There are no more text ads on the right sidebar of the results page, and four [...]

As advertisers increase spending on search ads and social formats, investment in digital media is expected to exceed traditional formats in the very near future. Fueled in part by the dollars [...]

When your business is receiving more calls, you may assume that your marketing is effective, but you don’t know whether callers may have received a mailer from you or whether they are responding [...]