Why you can’t have efficient navigation without web usability, Part IV

Below are the final remarks on how Dancing Deer can use web usability to clean up its site navigation. Lastly, and this is a business decision, I see that the company offers Hanukkah star cookies [...]

Why you can’t have efficient navigation without web usability, Part III

Today we return to discussing how web usability can improve site navigation. When walking into the store itself, the site does have a clean aesthetic, however, if find it a little disjointed. The [...]

Why you can’t have efficient navigation without web usability, Part II

Below is the continuation of the web usability study on dancingdeer.com. The navigation is a bit inconsistent. In some cases, the user clicks on the navigation link to go to a main page in that [...]

Why you can’t have efficient navigation without web usability, Part I

There is a difference between useful graphics and superfluous graphics, and web usability helps elucidate this difference in the following study on the Dancing Deer site. The first and most [...]